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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

The trend of a cautious yet resilient consumer has continued into the early stages of 2024, with high-ticket luxury and department store industries underperforming sectors that sell necessities — online retail, discount/club, automotive and grocery. However, not all customers behave the same.

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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. This creates a catch-22 for some brands that need to deliver more personalized offerings with less consumer data.”

Consumer 281
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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

This shift, akin to an “Amazon Prime moment” for returns, focuses on aligning the returns process with customer convenience. Simplifying steps for customers, such as eliminating the need for printing labels or packaging, can make a significant difference. At the heart of this strategy is the analysis of customer return patterns.

Retail 271
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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future. The 20 Most Influential eCommerce Marketing Leaders of 2024 1. The post eCommerce Marketing Leaders: The 20 Most Influential of 2024 appeared first on | Algopix.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 277
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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. And he believes we’ll see a similar focus in 2024. Levi Strauss & Co. Michelle Gass, President of Levi Strauss & Co.,

ACH 251
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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Have mechanisms in place to guide and support customers throughout their journey, and create content that is clean, digestible and informative.” RTP: Ecommerce conversion rates are down across the board, according to your data.