GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

Social Media 258

Social Media B2C B2B Customer Data 258

GetElastic

MAY 21, 2019

A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Resulting in an ecommerce catalog of more than 100,000 products and a million SKUs.

B2B 157

B2B eCommerce Merchant Services Supplies 157

Optimizely

OCTOBER 5, 2017

A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. Managing accounts vs. people. …and much more.

B2C 186

B2C B2B Multi-channel Management 186

GetElastic

OCTOBER 16, 2019

Great customer experiences are rooted in personalization , and the goal of “one experience per customer” through effective implementation of said personalization can transform B2B ecommerce solutions to deliver high ROI. The post Experience-driven commerce and its impact on B2B appeared first on Get Elastic Ecommerce Blog.

B2B 150

B2B Customer Data B2C Technology 150

GetElastic

NOVEMBER 26, 2018

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In   In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver.

B2B 136

B2B B2C Mobile Social Media 136

Forrester eCommerce

AUGUST 27, 2018

So far, GDPR compliance efforts have largely targeted customer data management, digital marketing, and security. It’s been a few months and the repercussions are yet to be fully realized, leaving practitioners anxious and wondering if they have fully prepared. However, […].

B2B 353

B2B Customer Data Management Marketing 353

365 Retail

JULY 3, 2023

As the demand for SaaS solutions continues to increase, there comes a great challenge for B2B SaaS businesses: data security and privacy. From contact information to credit card numbers, the amount of personal information that businesses collect from their customers has gone over the roof over the last few years.

B2B 52

B2B Subscription Customer Data Information 52

GetElastic

JANUARY 10, 2018

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale.

B2B 141

B2B Multi-channel B2C Customer Experience 141

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1.

B2B 78

B2B eCommerce Improvements B2C 78

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences.

B2C 145

B2C B2B Reference eCommerce 145

Forrester eCommerce

JUNE 14, 2018

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.

B2B 261

B2B Marketing Events Customer Data 261

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Klaviyo Features.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 502

Customer Experience Customer Data Customer B2C 502

Ecommerce Platforms

JULY 12, 2021

Most B2B companies still choose to trade offline – currently, the offline B2B industry generates a massive $6.7TN annually. However, for smaller offline B2B businesses, moving to the online world is no small feat. The marketplace changes, customer needs shift, and technology evolves; in short, things online move fast.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

Optimizely

JANUARY 16, 2018

After all, your sales process is very different than the B2B companies this software was built to serve — you don’t have an army of salespeople on the phone, your sales cycle is shorter, and your target audience is far larger than most B2B businesses. But where is your detailed customer data?

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Optimizely

JANUARY 29, 2019

The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. A Customer Data Platform is defined as a marketer-managed system that unifies known customer data and is also accessible to other systems.

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

Blue Acorn

SEPTEMBER 13, 2017

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60

B2B Payments eCommerce Magento 60

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Most recent order total. Lifetime revenue.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Ecommerce Platforms

OCTOBER 4, 2022

It offers B2B-related features, dropshipping with AliExpress, live streaming, and social media capabilities, allowing you to expand your business in more ways than one. To kickstart the creation of your online store, you start with a simple template, which you can then customize with Shopline’s drag-and-drop editor. . Data Analytics.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Kibo

DECEMBER 8, 2022

As more consumers and B2B buyers favor omnichannel journeys to complete their purchases, it’s more critical than ever for businesses to have an order management system that can support and enhance those experiences. Evaluating Order Management Systems for B2B Companies. Every business is different, has different needs.

Management 62

Management B2B B2C Fulfillment 62

BigCommerce

FEBRUARY 13, 2018

Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Most often, business-to-business sales focus on raw materials or products that are repackaged or combined before being sold to customers. Training the New B2B Buyer. E-Commerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

GetElastic

AUGUST 2, 2022

They will continue to skyrocket with each new storefront, and any integrations to third-party systems will have to be repeated to ensure that some portion of your eCommerce stack (customer data, for example) is unified. These complexities can stem from attempting to unify customer data or order data housed in a third-party system.

Multi-channel 78

Multi-channel Customer Data B2B eCommerce 78

Onilab User Guides

DECEMBER 21, 2018

Magento has been named a leader in the Forrester Wave: B2B Commerce Suites For Midsize Organizations, Q3 2017 [link] pic.twitter.com/dEaxKYI8Ga. Both client-side and server-side, these security holes put at risk both your store and your customers’ data. — Magento (@magento) August 31, 2017. XSS vulnerabilities.

Payment Services 45

Payment Services Merchant Services Payments Magento 45

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data. …and more.

Marketing 277

Marketing B2C Customer Data Channel 277

GetElastic

MAY 16, 2019

Getting your B2B business ready for the digital era is no small feat. And just when you think you are done…you have to roll up your sleeves and get going all over again as business needs change and customer expectations evolve. B2B personalization is moving beyond serving relevant content, product, and pricing information to the user.

B2B 119

B2B Merchant Services Multi-channel B2C 119

Optimizely

NOVEMBER 1, 2018

Your buyers don’t just click on an Instagram ad and make an impulse purchase — it takes a lot more work and is more similar to B2B sales. However, the content your customers want to read today depends on exactly where they are in their buyer’s journey.

B2C 354

B2C Marketing B2B Article 354

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. B2B hybrid purchase : A contractor researches HVAC units for her client via the supplier’s website, checks stock availability, and adds an item to her cart, but visits the local brick-and-mortar store to complete her order.

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Retail TouchPoints

JULY 14, 2023

Generative AI can also analyze historical data and external factors like weather patterns and holidays to predict seasonal demand, enabling businesses to fine-tune their forecasting and adjust their inventory levels and promotional strategies. This helps minimize stockouts or overstocks during peak seasons.

eCommerce 187

eCommerce Order Fulfillment Fulfillment Multi-channel 187

Retail TouchPoints

AUGUST 24, 2022

Use the data you have to your advantage. Jason Hofmann is Digital River ’s SVP, Customer Success and Partner Enablement, helping clients built fast-paced, global ecommerce businesses. He has more than 20 years of experience focusing on driving global online commerce across B2B and B2C channels.

Payment Services 252

Payment Services eCommerce Shipping Costs Shipping 252

ChannelAdvisor

MARCH 10, 2022

More customer data from direct interaction with consumers . Drop shipping — Drop shipping resembles traditional retailer sales in that the retailer negotiates a B2B price, sets the resale price and sells. Larger margins due to eliminating intermediaries .

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Ecommerce Platforms

AUGUST 18, 2020

Whether you use this solution as a B2B ecommerce platform service, or a tool for B2C selling, you can expect to enjoy a host of amazing features. Small business owners can even automatically email quotes to customers and send links to invoices too. B2B eCommerce platform. Next-level B2B platform. Multiple currencies.

Shipping Costs 104

Shipping Costs Payment Services Multi-channel B2B 104

Retail TouchPoints

DECEMBER 23, 2022

Not only does it hinder repeat engagement and building loyalty, but anonymous shoppers also make it difficult to deliver a 1:1 personalized experience because no historical customer data exists.

eCommerce 199

eCommerce Shipping Costs Retail Recommendation 199

Optimizely

JANUARY 30, 2018

The customer journey today is incredibly complex, with consumers hopping from one channel to another in a tangled web until they finally reach the checkout. At the moment, it’s likely that all this customer data is caught up in a multitude of systems — from ecommerce platforms to marketing automation to paid ad platforms, etc.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

ChannelAdvisor

MARCH 10, 2022

More customer data from direct interaction with consumers . Drop shipping — Drop shipping resembles traditional retailer sales in that the retailer negotiates a B2B price, sets the resale price and sells. Larger margins due to eliminating intermediaries .

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Kibo

OCTOBER 5, 2021

This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers. Personalization is important for both B2C and B2B ecommerce experiences. Just like consumers in the retail shopping space, B2B buyers want their buying process to be easy, personalized, and relevant.

eCommerce 62

eCommerce B2C B2B Omnichannel 62