Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). However, it isn’t all bad news for the CPG brands who rely on retail partners.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 210

B2B eCommerce BigCommerce Omnichannel 210

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. What is dynamic customer segmentation?

Customer 334

Customer B2C Customer Data Improvements 334

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? This will then enable you to implement a true omnichannel marketing strategy.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

DECEMBER 19, 2017

As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. The more you can identify and understand your ideal ecommerce buyer, the better you can do your job as a marketer.

Customer 300

Customer eCommerce B2C Fashion 300

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

JULY 25, 2019

Your customers don’t just want personalization, they expect it. In fact, almost half of consumers get annoyed when marketing from a brand isn’t personalized. If you want to offer an experience to turn one-time shoppers into brand fans that swear their undying loyalty to your product, you must personalize your marketing.

Marketing 150

Marketing Recommendation Channel B2C 150

Optimizely

APRIL 11, 2019

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. …and much more. rsonal interactions.

Demo 34

Demo B2C Customer Loyalty Customer Data 34

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Customer data creates seamless customer experiences. AI is still not fully autonomous. “AI

B2C 150

B2C Omnichannel Channel Customer Experience 150

Optimizely

MARCH 25, 2019

If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Drowning in data. We have someone you MUST meet!

Marketing 79

Marketing Customer Data B2C Demo 79

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. As the ecommerce market gets even more crowded, the prices will only continue to rise. Is it a coupon?

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

DECEMBER 5, 2017

In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In fact, it ranked almost at the bottom of most marketers’ priority lists. If you’re ready to stop overlooking lifecycle automation, here’s how to add it to your ecommerce marketing strategy.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

JUNE 20, 2019

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. To make these marketing campaigns really effective, you need to be able to stitch together the entire history of a customer’s interactions with your brand using identity resolution technology.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Optimizely

NOVEMBER 23, 2017

As a B2C marketer, this should worry you. By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. Luckily, it’s not the only way to get your customers to opt in. All too quickly, pricing becomes a race to the bottom.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

ESW

MAY 17, 2023

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Kibo

OCTOBER 5, 2021

Individualization—also called 1-to-1 personalization—is an ecommerce personalization technique that retailers use to automatically optimize customer experiences for each person. McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

BigCommerce

FEBRUARY 13, 2018

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). Types of Ecommerce.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

JUNE 13, 2019

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Kibo

OCTOBER 13, 2022

Performance and agility: Composable systems are inherently pluggable and flexible, allowing you to quickly adapt to market changes and customer needs. Composable Commerce Creates a Better Customer Experience. This includes things like ERP, CRM, marketing automation, and analytics tools.

Shipping Costs 62

Shipping Costs Drop Ship B2C Customer Experience 62

Omnisend

FEBRUARY 8, 2023

Email templates Having email automation workflows is one part of a successful marketing strategy. The next is to create emails at scale for subscribers and customers based on their lifecycle with the brand. Segmentation Another critical aspect of successful email marketing is how well you personalize the campaigns.

Shipping Costs 78

Shipping Costs Recommendation B2C B2B 78

ESW

MAY 23, 2018

What’s more, eMarketer predicts the industry will exceed $4 trillion by 2020 and command over 14 percent of the global retail market. Today, with the rise of digital commerce, brands have direct access to their customer base. With an online presence and international shipping, brands can sell to customers all over the globe.

Consumer 122

Consumer Payment Services Shipping Costs Payments 122

Omnisend

DECEMBER 15, 2020

Needless to say, the more satisfied the customer is, the greater the chance that they will come back to you. Click the link below and learn about how the omnichannel approach can be adapted in your marketing strategy! Benefits of Omnichannel Customer Support. The Top Channels for Omnichannel Customer Support. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Kibo

MAY 14, 2014

trillion total retail market in 2013 and are expected to grow at a compound annual rate of nearly 10% through 2018. A recent customer survey reveals that 69% of customers expect sales associates to be armed with mobile devices. And for good reason. According to Forrester, online retail sales accounted for almost 9% of the $3.2

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Ecommerce Platforms

OCTOBER 14, 2019

The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. B2C ecommerce websites and businesses evolved quickly, leaving B2B portals far behind, and today, they provide a richer customer experience than most B2B ecommerce portals.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Kibo

DECEMBER 14, 2021

Technology is —and will continue to be — an important tool in reaching the millennial audience, which tends to be the market that tries new technologies and trends first. The omnichannel customer journey, for example, appeals to millennials who are known to value convenience and speed above all else.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Kibo

JANUARY 16, 2023

Performance and agility: Composable systems are inherently pluggable and flexible, allowing you to quickly adapt to market changes and customer needs. Composability’s lower TCO and increased speed to market is often a selling point to the C-suite. Our strategy is to embed customer-centricity into every function,” said Elena.

Subscription 62

Subscription Shipping Costs Fulfillment Customer Experience 62

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. May 20 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. May 20 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. YoY growth.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 7, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 of all digital ad spending this year.

eCommerce 78

eCommerce Social Media Payments Payment Services 78