Forrester eCommerce

OCTOBER 26, 2018

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press.

B2C 354

B2C Marketing Customer Data Management 354

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s a catalyst reshaping the core of digital marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 311

Social Media B2C B2B Customer Data 311

Optimizely

MARCH 27, 2019

” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Here’s how you should approach branding and use it as a tool to manage your entire B2C business. Emotional marketing works. because Trader Joe’s is always on-brand.

B2C 323

B2C Management Social Media Magazine 323

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Optimizely

JULY 9, 2019

Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions. With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty.

Demo 150

Demo B2C Customer Customer Loyalty 150

Forrester eCommerce

JANUARY 10, 2022

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC).

B2C 195

B2C Customer Data Technology Marketing 195

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). However, it isn’t all bad news for the CPG brands who rely on retail partners.

B2C 170

B2C Consumer Shipping Costs Supplies 170

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FEBRUARY 6, 2019

This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do. You need to be organized, thoughtful, and use data to guide your creative decision-making. Learn how you can become a marketing artist and be inspired by your very best creative ideas.

Marketing 199

Marketing B2C Customer Data Customer 199

Forrester eCommerce

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

B2C 212

B2C Customer Customer Experience Customer Data 212

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. What is dynamic customer segmentation?

Customer 334

Customer B2C Customer Data Improvements 334

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? For book publishers with their own inventory to move, without a physical space to market products, it’s time for an upgrade (or five).

Books 108

Books B2C B2B Social Media 108

Forrester eCommerce

APRIL 11, 2019

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Marketing 290

Marketing Customer Data Technology Management 290

Optimizely

FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 343

B2C Customer Experience Technology Marketing 343

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 410

Customer Data Customer B2C Marketing 410

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. That needs to change.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. One of the issues is thatcustomer data is often siloed.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Optimizely

OCTOBER 4, 2018

While the barrier to entry has never been lower to start an ecommerce business, B2C brands can easily get sidetracked by costly and complicated technology builds and marketing implementations. Marketers love Zaius’s unified approach to data management and campaign execution because it puts them in the driver’s seat.

Shopify 186

Shopify Merchant Services B2C Demo 186

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Data Science.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

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FEBRUARY 21, 2019

But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life. And lots, lots more. Watch the Webinar Now.

B2C 30

B2C Webinar Marketing Customer Data 30

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DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

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NOVEMBER 2, 2017

It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. With the right ecommerce marketing strategy, you can actually increase the need to buy as a customer interacts with your brand.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

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MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. How customer data powers dynamic content.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

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SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. …and much more.

Customer 250

Customer B2C Social Media Improvements 250

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Use data to create dynamic content. Conclusion.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Forrester eCommerce

MAY 3, 2021

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that.

Customer Data 318

Customer Data Customer Marketing Customer Experience 318

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce.

Payment Services 127

Payment Services Customer B2C Social Media 127

Optimizely

APRIL 11, 2019

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. …and much more. …and much more.

Demo 34

Demo B2C Customer Loyalty Customer Data 34

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 57

Games Marketing Multi-channel B2C 57

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. However, there are times when personalized marketing crosses an invisible line and goes from effective to unfortunate.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 235

Channel Management Customer Data Technology 235