Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Clearly, the potential is still there for brands to capitalize on a massive opportunity in online advertising.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? This will then enable you to implement a true omnichannel marketing strategy.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. That needs to change.

Customer 295

Customer Multi-channel B2C Omnichannel 295

Omnisend

MAY 24, 2023

Reading Time: 12 minutes Most people believe that email marketing has become less effective post COVID. However, this isn’t true as 69% of marketers still use emails as one of their top content marketing channels. But which email marketing platform best suits your business?

Marketing 158

Marketing Live Chat Social Media Shopify 158

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. One of the issues is thatcustomer data is often siloed.

Multi-channel 203

Multi-channel Retail Customer Experience Customer Data 203

Optimizely

OCTOBER 26, 2017

It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. It’s not because your customers are purposely trying to confuse you. And this is just one of the many paths of interaction that your customers could be taking.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Omnichannel takes over the organization. “To Customer data creates seamless customer experiences.

B2C 150

B2C Omnichannel Channel Customer Experience 150

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Optimizely

MARCH 15, 2018

Like any good marketer would, you automatically remove Sam from your email list and add her to your inactive email segment. This is exactly why engagement filtering is so important in email marketing. How can engagement filtering improve marketing ROI? The principle strategies of omnichannel marketing also apply here.

Customer 170

Customer B2C Social Media Omnichannel 170

Optimizely

OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. But if you’re seeing no engagement at all, those customers are definitely at-risk.

Customer 306

Customer Channel B2C Omnichannel 306

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. This includes the capability to quickly introduce new products, update pricing, modify promotions, and adjust to shifting market trends.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. As the ecommerce market gets even more crowded, the prices will only continue to rise.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Kibo

APRIL 26, 2022

A pivot to omnichannel shopping is also being adopted by consumers. For marketers, this means eCommerce agility should be top of mind. It’s powered by customer data and uses machine learning to deliver powerful data-driven experiences. Why should marketers care about headless commerce?

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . It totally changes how we market to the consumer.

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

DECEMBER 5, 2017

In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In fact, it ranked almost at the bottom of most marketers’ priority lists. If you’re ready to stop overlooking lifecycle automation, here’s how to add it to your ecommerce marketing strategy.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Kibo

OCTOBER 5, 2021

McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers. Omnichannel Personalization.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Optimizely

DECEMBER 21, 2017

“I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. However, there are times when personalized marketing crosses an invisible line and goes from effective to unfortunate.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 228

Channel Management Customer Data Technology 228

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Elizabeth Schmidt, Director, Digital Marketing, Bucketfeet/ Threadless. Kate Keenan, Director of Digital Marketing and Analytics, Erin Condren.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Ecommerce Platforms

MARCH 9, 2023

In this Zoho CRM review, we’ll be walking you through one of the top-rated customer relationship management tools on the market. Feature-rich and easy to use, Zoho CRM supports around 250,000 businesses across 180 countries to ensure you can convert more leads, grow revenue, and engage with customers.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. The digital market doesn’t work like this. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

BigCommerce

OCTOBER 20, 2017

Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. Integrate Your Systems for Multi-channel Selling. Avoid the Doom Loop and Go Mobile Already!

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Optimizely

JUNE 29, 2017

Razorgator is based in California, has over 1 million customers, and has sold over 3.5 Although the Razorgator team was already achieving growth by making the most of their existing email marketing technology, they knew it was limiting their potential to do even more. million tickets to more than 250,000 events. The Problem.

B2C 150

B2C Events Channel Customer Data 150

Ecommerce Platforms

FEBRUARY 23, 2021

Enterprise companies often pool technical and financial resources among multiple departments, and they have their own team for marketing and business growth. Since Enterprise companies have more demands to deal with, including higher order numbers and more customers, they need more software too. Customer data reports.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Inflow Insights

JUNE 9, 2021

Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. Not only do these services save you time and stress, they’re also an easy way to boost your ROI and elevate your inbound marketing strategies. We present our marketing automation comparison guide. Integrations.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Omnisend

MAY 31, 2023

It allows you to connect with your customers via many marketing channels , such as email, SMS, live chat, and push notifications. Since Dotdigital is not transparent with its pricing, many marketers prefer alternatives like Omnisend and Brevo. 5 Omnisend is a powerful omnichannel marketing automation tool.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

GetElastic

JUNE 9, 2022

The platform uses a proprietary Web Relevance Engine to integrate organic, paid, and site search with digital marketing and merchandising. Capterra rated them as an Emerging Favorite for email marketing software two years running. Their ideal customers are high growth B2B and B2C retailers in the $100M+ total revenue bracket.

eCommerce 78

eCommerce Recommendation Mobile B2C 78

Omnisend

MAY 24, 2023

Reading Time: 9 minutes Many people assume Moosend is one of the most affordable email marketing tools. But the truth is, there are plenty of email marketing tools you can access for less (or even free) and still get plenty of useful features. Omnisend G2 rating: 4.5/5 5 Shopify rating: 4.8/5

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

Ecommerce Platforms

JANUARY 12, 2021

Marketing agencies. NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats. Marketing.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Kibo

JUNE 16, 2022

While it relies on the modern tech stack, composability is a business mindset that applies to all aspects of a business—from product development and customer experience to marketing and fulfillment. Nearly a third of online commerce is expected to be fulfilled using an omnichannel model by 2025. .

Payment Services 62

Payment Services Shipping Costs Fulfillment Omnichannel 62