Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability. Starbucks, for example, has a points-based reward program.

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Retail Customer Loyalty Games Reference 279

Retail TouchPoints

SEPTEMBER 11, 2023

But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). That’s the ‘crawl’ phase.”

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Retail TouchPoints

NOVEMBER 13, 2020

It’s not hyperbole to say entire sectors had to fundamentally change their business models in the past 10 months, and retail has been one of the biggest hit by changing COVID-related consumer habits. . Brands that want to be part of that mobile growth need to start working on their m-commerce strategies now. . Additionally, U.S.

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Mobile Multichannel Retail Social Media 175

Retail TouchPoints

AUGUST 16, 2023

In the same way that other nations leapfrogged desktop computing and went directly to mobile, I think the media consumption habits of audiences in those [primarily Asian] countries have leapfrogged premium content and gone straight into social content and livestreaming. That’s not a problem that exists as much in the United States.

Games 218

Games Social Media Merchant Services Shopify 218

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

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Webinar Consumer Payments Marketing 245

Retail TouchPoints

NOVEMBER 27, 2023

As Cyber Monday sales continue to roll in, Cyber Week appears to have allayed retailers anxieties by delivering another year of record consumer spending, according to Adobe Analytics. Consumers have taken note and spent at record rates during the big shopping days, despite dealing with rising costs in other parts of their lives.”

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Beauty and Health Mobile Jewelry Payment Services 162

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

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Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

JANUARY 6, 2023

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. Approaching iCommerce.

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Games Cryptocurrencies Clothing Channel 307

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

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Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 285

365 Retail

MARCH 22, 2022

The report highlighted how major consumer brands, such as Adobe and eBay, as well as B2B giants, including Oracle, Cisco, and Salesforce, have used gamifying as a key tool in their commercial strategy. . According to Tapjoy, 77% of Gen Z’s are currently playing mobile games daily.

Games 70

Games Retail eCommerce B2B 70

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum.

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Mobile eCommerce Fashion Channel 150

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2020

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?

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Channel Games Payment Services Shipping Costs 61

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

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Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

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Multi-channel Games Retail Social Media 271

Sailthru

MARCH 16, 2020

There’s no question that Americans love video games; nearly 70% game on at least one device. And with thousands of games released every year, the choices for gamers are endless. But with all these choices comes increased competition, and video game brands have to work harder than ever to attract customers.

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Games Mobile Download Customer 78

RTP blog

JULY 8, 2019

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 We live in a retail environment where consumers continue to demand more and more of the brands they buy from, or risk shuttering (as we’ve seen with Sears and Payless.)

Consumer 150

Consumer eCommerce Omnichannel Channel 150

365 Retail

AUGUST 17, 2022

According to a new eConsultancy report , in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers are rewarding brands that make personalisation a priority.

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Games Marketing Multi-channel B2C 57

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. by not immediately trying to push a purchase).

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Mobile Retail Social Media Presentation 150

Retail TouchPoints

OCTOBER 24, 2023

Culture and Community are Core to Success The idea of building community around a brand has firmly moved from “new trend” to “necessity,” particularly for brands targeting younger consumers or playing in ultra-competitive categories. It doesn’t look like a commercial or an ad, he just looks like a guy with a TikTok channel creating content.

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Food and Beverages Workshop Games Consumer 240

Kissmetrics

JUNE 3, 2021

The couple hosts a 20-minute travel TV show on Channel One Russia that takes viewers behind the scenes of their online photos.”. Say you’re working with a client (let’s call them Client A) in the gaming industry — specifically in the smartphone app gaming industry. Mobile gaming is a pretty competitive industry.

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Marketing Games Download Social Media 270

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Retail TouchPoints

NOVEMBER 7, 2022

Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs. The Content Supply Chain Issue. Key Takeaways.

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Supplies Social Media Channel Technology 260

365 Retail

AUGUST 17, 2022

In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices – that’s at least a quarter of their waking hours. Undoubtedly, mobile has become an inextricable extension of the modern consumer and as such, has emerged as the heartbeat of relationship marketing.

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Mobile Customer Retail Games 62

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Olivela IRL successfully meets consumers’ content cravings. Some have even hosted workout classes and game nights.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. Olivela IRL successfully meets consumers’ content cravings. Some have even hosted workout classes and game nights.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

JUNE 11, 2021

But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges. Consumers’ new shopping habits picked up during the pandemic show no sign of waning. Online : Consumers also love the convenience online shopping provides. Tying Channels Together.

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Payment Services Payments Retail Sporting Goods 176

Retail TouchPoints

MAY 17, 2022

A vital component of his expertise has been the understanding of the common traits shared by consumers globally — but also their differences. Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers.

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Games Outdoor Definition Events 244

Ecommerce Platforms

AUGUST 22, 2022

That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. To begin, they receive conversations from multiple channels.

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Multi-channel Shopify Channel Merchant Services 104

Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

Payments 272

Payments Omnichannel Payment Services Consumer 272

PFS

MAY 25, 2018

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers. 1 The demand for omni-channel fulfillment is here to stay. Is your business ready to get in the game?

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Channel Consumer Vend Fulfillment 40

Retail TouchPoints

OCTOBER 12, 2023

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According to Morning Consult, 52% of consumers are convinced that AI is here to stay. It connects sighted volunteers and professionals with those in need of visual assistance.

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Technology Other Consumer Fashion 245

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

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Retail Social Media Multi-channel Channel 257

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

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Consumer Payment Services Fulfillment Multi-channel 136

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels. Give young shoppers options to pay for goods.

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Merchant Services Payment Services Financial Services Omnichannel 241

Kissmetrics

JANUARY 26, 2021

Initially, they just wanted a way to talk to others in the gaming community. These include: Screenshare on mobile. Screenshare allows you to communicate, watch videos, and, of course, play games. This means you can hit a message and reply to someone directly on your text channel. Starting a Discord Channel.

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Channel Games Download Social Media 316

Sailthru

APRIL 19, 2018

Today, mobile messaging platforms and mobile marketers alike tend to refer to both segmentation and liquid templating as personalization. Our ultimate goal is to redefine how mobile marketers approach personalization. Redefining Mobile Personalization. The data powering that personalization comes from mobile.

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Mobile Recommendation Article Reference 60