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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

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Distribution Channels: What They Are, Types, & Examples

Kissmetrics

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263
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Expedia Leans Further into Commerce with New Media Network and AI Tools

Retail TouchPoints

Expedia Group has unveiled a series of new products and services designed to make travel planning stress free. With Travel Shops, Expedia is aiming to bridge the gap between creators’ travel recommendations and consumers’ purchases.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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10 Tips To Help Customers Find Your Products — in Any Channel

Pivotree Blog

If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . For example, fashion and beauty companies can use live video calls with consultants to recommend products and answer questions. 5: Make Social Channels a Priority.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

This more expansive view of digital transformation has been one of the key lessons learned by Matthieu Houle, CIO of Aldo Group , during his five-plus years working up the IT ranks within the company. Matthieu Houle: The retail landscape is becoming increasingly complex, and Aldo Group is certainly not exempt from this complexity.

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