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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two. They’ll become 40% of the consumer base in 2020.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. This recommendation is being taken seriously. Influx in online shopping. Delivery and supply chain concerns.

eCommerce 204
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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136
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The Definitive Guide to Online Reputation Management

Kissmetrics

Would they recommend it? Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content. The search engine game is too important to be ignored, and it is the first step in restoring your image. Did they like your service/product?

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Digital Assistants and the Rise of Voice Search: An Introduction

ChannelAdvisor

But digital assistants have exploded over the past year and have become one of the fastest-growing segments of consumer electronic devices, according to the Consumer Technology Association (CTA). Much of this usage has been by early adopters, and until the last few months, the space saw very little mass market advertising.

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Digital Assistants and the Rise of Voice Search: An Introduction

ChannelAdvisor

But digital assistants have exploded over the past year and have become one of the fastest-growing segments of consumer electronic devices, according to the Consumer Technology Association (CTA). Much of this usage has been by early adopters, and until the last few months, the space saw very little mass market advertising.