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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

What are data gaps and how do they affect my ability to market effectively with first-party data? Exactly what they sound like, data gaps are the gaps organisations have in their customer data. Think of gaps as discrepancies between the data you have and the data you need.

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The Dos and Don’ts of First-Party Data for European Retailers

365 Retail

In this final installment of our three-part series, where we: Part one: Unpacked how to unlock the power of first-party data Part two: Answered your most burning first-party data questions Matthew Biboud Lubeck, VP of Amperity EMEA We now deep dive into the dos and don’ts of first-party data.

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Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get More Of Them

Kissmetrics

If you’re truly data driven, you can even have the system crunch the numbers and figure out the average cost to acquire people who downloaded your white paper, for example. These are the kinds of insights you simply don’t get by looking at pure sales-focused conversion data. “Which email encouraged them to do so?”.

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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Kibo is putting an end to that with its Perfect Sync technology. For more than a decade, Kibo cloud-based platform has been driving an industry shift from legacy order management to SaaS-based distributed order management solutions,” says Shopatron Founder Ed Stevens. To learn more about Perfect Sync, download this Snapshot.

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How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Lesson #1: Form a complete view of the customer experience. Lesson #5: Forget average, focus on weird.

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5 Ways to Drive Retail Business Growth with First-Party Data

365 Retail

If the data isn’t correct, if the data can’t be connected back to an identified individual or household, or if the data is housed across disjointed silos, a marketer’s efforts to activate it will be stymied. Stay tuned for insights that will revolutionise your approach to customer engagement and drive measurable business growth.