RTP blog

OCTOBER 17, 2018

Key themes include: Artificial Intelligence (AI) and Machine Learning; Voice Commerce; Personalization; Product Information Management (PIM); Experience Marketing; and Mobile-First Strategies. editors identify what caught their interest throughout the 2019 E-Commerce Technology Preview. In this Q&A, the RTP.

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eCommerce eCommerce Technology Magento Mobile 150

RTP blog

AUGUST 8, 2018

Debbie Hauss, Editor-in-Chief: While it’s not surprising that email is the most-used personalization strategy, it is surprising that more retailers have not invested in advanced capabilities. Without strong customer service and an engaging CX, even the most sophisticated personalization initiatives will fail.

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RTP blog

SEPTEMBER 11, 2019

The editors shared the sessions that they’re most eagerly anticipating, but each is sure to offer something of value for retail decision-makers. Adam Blair, Editor: This year’s Retail Strategy and Planning webinar series offers a bounty of information and insights covering a wide range of relevant retail topics. Tune in on Sept.

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RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

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RTP blog

NOVEMBER 8, 2017

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96.

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Mobile Retail Download Games 150

RTP blog

JULY 12, 2017

In his new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!) , NewStore Founder and CEO Stephan Schambach shares how the proliferation of mobile is changing retail as we know it — and how retailers must build a road map for mobile success via technology, data, loyalty programs and the brand itself.

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Mobile Retail Shopping Carts Technology 150

Retail TouchPoints

JANUARY 5, 2024

Unity is one of leading platforms for the development of real-time 3D content, with a suite of software and AI solutions that enable game and app developers to build and run immersive 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles and augmented and virtual reality devices. More than 1.1 8, in a statement.

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Games Mobile Apparel Clothing 226

Groove

APRIL 16, 2024

A user-friendly interface and plenty of customization options are two of the big reasons why Shopify has reached its current level of popularity. Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers.

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RTP blog

APRIL 25, 2017

By Adam Blair, Executive Editor Smartphones influenced 31% of the $3.39 But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

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Mobile eCommerce Fashion Channel 150

Groove

APRIL 6, 2018

With HubSpot's Content Optimization System, or COS, users can create entire websites, blogs, landing pages and emails that are mobile-optimized out-of-box. Developers can find this tool within a Code Editor to add more advanced customizations and features. For this blog, I’ll be using the Code Editor option.

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Customer Reference Document Blog 218

Groove

MARCH 5, 2024

Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. Klaviyo has a clean email editor that's easy to use. Users can also use custom HTML code or plain layouts to create their own email templates. Klaviyo has default segmentations.

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Live Chat eCommerce Platforms WooCommerce Shopify 300

RTP blog

NOVEMBER 30, 2017

By Klaudia Tirico, Features Editor If Black Friday and Cyber Monday taught us anything, it’s that mobile is having a major moment right now. Mobile devices brought in 36.9% of e-Commerce visits on Black Friday , and on Cyber Monday, mobile revenue broke $2 billion , according to Adobe Digital Insights.

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Mobile Payments eCommerce Information 150

ROI Revolution

AUGUST 5, 2019

If you’ve ever worked with any of the popular conversion optimization platforms (such as Optimizely , VWO , or Google Optimize ), you’re probably familiar with their visual editors – WYSIWYG tools that let you build tests without any coding experience. Conquering the Limitations of Visual Editors.

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Conversion Optimization Shipping Costs Mobile Shipping 68

RTP blog

OCTOBER 5, 2017

3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. 3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. Test where your buy button is.

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Ecommerce Platforms

NOVEMBER 8, 2021

Rather than using the Wix editor (which is a simple enough tool on its own), you access the insights of an AI solution to build your site. Not everyone will have the coding and design insights required to start customizing an attractive site from scratch. How is the Wix ADI Editor Different to the Wix Editor?

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Ecommerce Platforms

AUGUST 29, 2022

The best loyalty apps for Shopify are an excellent way for business leaders to improve the lifetime value of their customers. After all, returning customers are one of the most important assets an ecommerce company can have. Shopify apps can help with everything from SEO to email marketing, and customer service.

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Shopify Customer Merchant Services Shipping Costs 210

Kissmetrics

SEPTEMBER 13, 2021

Today’s popups are not only unobtrusive, but they can also be customized to fit your site’s design, personality, and tone of voice as well as triggered only when certain events (such as scrolling to the end of an article) have taken place. This can be done within 5 easy steps: Click the “Add +” button on the left side of the Editor.

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RTP blog

DECEMBER 19, 2017

By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time. The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement. I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.

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Groove

NOVEMBER 26, 2021

Originally made specifically for blogging back in 2003, Wordpress has evolved into a complete content management system, enabling its customers to build and launch a website with minimal frustrations and obstacles. Show off your brand’s professionalism with customized CTAs that are built for use across your entire site. Think again.

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BigCommerce Marketing Shopify Merchant Services 195

Sailthru

APRIL 19, 2018

Today, mobile messaging platforms and mobile marketers alike tend to refer to both segmentation and liquid templating as personalization. Our ultimate goal is to redefine how mobile marketers approach personalization. Redefining Mobile Personalization. The data powering that personalization comes from mobile.

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Mobile Recommendation Article Reference 60

Retail TouchPoints

JULY 20, 2022

In addition, always-on, cross-device shopping behaviors mean consumers are taking their shopping across borders and, in turn, they’re asking more of already strained supply chains. Experts agree that the supply chain has more impact on the customer experience than ever before.

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Supplies Shipping Costs Customer Loyalty Technology 287

Sailthru

OCTOBER 16, 2018

We already know why brands should focus on mobile; it’s one of the fastest growing marketing channels. Yet, when Sailthru analyzed more than 250 brands for our second Retail Personalization Index , we were surprised to see that many top global retailers and ecommerce companies struggle with their mobile apps.

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Mobile Arts Improvements Customer 76

retailnext

SEPTEMBER 5, 2019

With 79 percent of marketers saying mobile is the cornerstone for business, there has been a lot of buzz about location-based mobile marketing and its increased open rates and improved ROI. If you’re in the retail industry, below are 10 tips for effective location-based mobile marketing. Place your customers first.

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Mobile Marketing SEO Social Media 59

Ecommerce Platforms

APRIL 23, 2023

The drag-and-drop editor, templates, and built-in tools make it incredibly simple to build everything from small business websites to personal portfolios. Although the editor can seem a little overwhelming at first, thanks to all of the built-in features, it’s relatively easy to get used to everything with a little bit of practice.

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Payment Services Social Media X-cart Shipping Costs 104

Kissmetrics

SEPTEMBER 19, 2020

Customization capabilities. And you can customize the look and feel of nearly every aspect of your website. For complete flexibility and customization options, go with WordPress.org. On the other hand, free blogging platforms don’t give you the ability to customize to that extent. However, they’re not free.

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Blog Hobbies Recommendation Social Media 341

RTP blog

JANUARY 23, 2019

Debbie Hauss, Editor-in-Chief: I’m expecting to see some real movement with practical applications for AI, VR, AR and Mixed Reality this year in the retail industry. I’m pleased to see that the industry is moving forward with focusing on the customer as the center of business strategies.

Sporting Goods 150

Sporting Goods eCommerce Technology Mobile 150

ROI Revolution

JUNE 7, 2018

The answer is simple… customer experience. From the beginning, they invested heavily in customer service. To compliment this experience, Dave and his co-founders focused on the entire buyer’s journey, and made it seamless for customers to shop online and buy in a physical store, or vice versa.

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RTP blog

MAY 22, 2019

editors share their thoughts on the continued merging of retail and tech as a way to spur innovation, and explain how retailers can effectively absorb technology into their enterprises. Make sure the data you already routinely collect in-house (sales, customer demographics, product preferences, buying patterns, etc.)

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Retail Technology Travel Books 150

RTP blog

JULY 21, 2017

By Prachi Gupta, July Systems How to keep track of the connected customer - that’s the challenge of a modern retailer. Back in the day, it was not uncommon to find customer data stored in different databases in the finance, sales and marketing departments. Well, the web analytics software was indeed a data generating factory.

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Ecommerce Platforms

JULY 21, 2021

From extensive product options, marketing and SEO tools, customer management features, and much more besides, both Shift4Shop and Shopify have lots to offer. Simply select your preferred theme, customize it to your liking, and upload your first products. You can manage your store and sell on the go via Shopify's mobile app.

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eCommerce Platforms Shopify Payment Services Merchant Services 211

Sailthru

FEBRUARY 20, 2018

During this Winter Olympics, The New York Times’ app users can engage directly with sports editor Sam Manchester and get personalized updates on their favorite events. The success of these personalized mobile apps has retailers looking at how to bring this personalization into physical stores. Total sales for 2017 reached $2.6

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Mobile Omnichannel Retail Recommendation 68

RTP blog

MAY 24, 2017

Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever. Additionally, the team highlights what they think is the most exciting technology that will shape the retail customer experience.

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RTP blog

OCTOBER 24, 2018

Debbie Hauss, Editor-in-Chief: Because Sears was such a retail icon for the past 130+ years, it’s painful to watch its demise. Adam Blair, Executive Editor: By necessity, retail is totally present-focused. It definitely was, in some ways, the Amazon of its heyday. Who knew the “Wish Book” played a part in changing the world?

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RTP blog

SEPTEMBER 13, 2017

And given customer adoption, they should be. Debbie Hauss, Editor-in-Chief: Even some of the slowest technology adopters I know are starting to use voice for activities like engaging with Google Maps. Now they have to find the resources to respond to the voice-first transformation in mobile and the home.

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Payment Services Technology Mobile Consumer 150

Kissmetrics

FEBRUARY 12, 2021

The Definitive Guide to Local SEO How to Attract Local Customers: A Complete Guide to Local SEO. Kelsey Jones, editor-in-chief at Neil Patel and SEO content strategist, explores the most common SEO mistakes that hurt small businesses — and shows you how to fix them. Editor-in-Chief at Neil Patel and SEO Content Strategist.

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Marketing SEO eCommerce B2C 263

Retail TouchPoints

JUNE 22, 2023

[Editor’s Note: This story was updated on June 22, 2023 at 3:00 pm to include Amazon’s response to Senator Sanders’ investigation.] A previous suit claiming that Amazon’s Ring doorbell cameras had been used to spy on some customers was settled on May 31, 2023 for $5.8

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Subscription Reference Consumer Article 245

Ecommerce Platforms

AUGUST 12, 2022

It’s one of the most intuitive options in the industry, allowing you to set up a site in just a few minutes by choosing and customizing a template with its drag-and-drop editor. Plus, the templates don’t really stand out and don’t always look good on mobile. However, in its simplicity, Weebly comes with a few limitations.

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Payment Services Merchant Services BigCommerce Shopify 104