ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

Kissmetrics

APRIL 4, 2018

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social. Remember Orkut?

Social Media 229

Social Media Download Books Subscription 229

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Cookieless & Consumer Privacy. What could be the reason for this? Read the case study to learn more.

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

Multi-channel 223

Multi-channel Customer Social Media Retail 223

Retail TouchPoints

AUGUST 31, 2023

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. Additionally, retailers can deliver more targeted ad placements through driving behavior data.

Consumer 243

Consumer Customer Marketing Retail 243

ROI Revolution

OCTOBER 16, 2019

Let’s start October’s Social Media Water Cooler with a social media advertising term you should know! Advanced matching : This feature of Facebook Pixel allows you to send hashed customer identifiers along with Pixel events to the Facebook algorithm. Published October 11, 2019.

Social Media 60

Social Media Information Events Marketing 60

ROI Revolution

OCTOBER 16, 2019

Let’s start October’s Social Media Water Cooler with a social media advertising term you should know! Advanced matching : This feature of Facebook Pixel allows you to send hashed customer identifiers along with Pixel events to the Facebook algorithm. Published October 11, 2019.

Social Media 60

Social Media Information Events Marketing 60

Retail TouchPoints

JULY 6, 2023

Loyalty Programs Go Green A green loyalty program builds emotional loyalty and brand advocacy, which builds customer interest, all while helping the Earth at the same time. There are many great examples of companies taking accountability for their environmental impact and using their loyal customer base to get involved.

Customer Loyalty 209

Customer Loyalty Customer Retail Financial Services 209

365 Retail

JUNE 9, 2023

The rise of social media has given small indie brands a platform to compete and collaborate with influencers, leaving the big players struggling to keep up. By collecting and analysing customer data, brands can create personalised experiences that engage consumers across all channels from direct-to-consumer (D2C) to indirect channels.

Retail 87

Retail Customer Data Channel Social Media 87

ROI Revolution

APRIL 15, 2021

Facebook is expanding on its commitment to support small businesses with its Boost With Facebook program , which offers a range of free marketing tools focused on increasing awareness as well as customized marketing plans for small businesses. privacy updates. Learn more here.

Social Media 78

Social Media Merchant Services Events Presentation 78

ROI Revolution

JULY 3, 2019

With that, we bring you the July edition of the Social Media Water Cooler. As always, we’re covering new social media trends and features that are most relevant to the digital marketing industry in 2019. This feature simplifies the process for planning a sequence of Snaps and allows for easy customization of content.

Social Media 68

Social Media Conversion Optimization Events Article 68

Retail TouchPoints

NOVEMBER 30, 2021

Commercial email open and click rates are on the decline, SMS/text marketing is simply offensive to customers, display ads are outright ignored, and impending privacy legislation and removal of third-party cookies will make retargeting nearly impossible. when the customer is actually shopping a given store).

Social Media 207

Social Media Marketing Customer Recommendation 207

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

Social Media 215

Social Media Payments Payment Services Consumer 215

Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 259

Customer Customer Data Improvements Marketing 259

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping .

Customer Loyalty 187

Customer Loyalty Customer Retail Shipping Costs 187

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 212

B2B eCommerce BigCommerce Omnichannel 212

Retail TouchPoints

MARCH 25, 2021

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

Retail 264

Retail Consumer Social Media POS 264

Retail TouchPoints

MARCH 1, 2024

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect. That’s much more useful [data] than the first consumer.

Social Media 204

Social Media Department Stores Supplies Apparel 204

Kissmetrics

OCTOBER 6, 2021

It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud. Another major concern is privacy.

Social Media 283

Social Media Travel Mobile Fashion 283

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. It’s the most important weapon for success in your arsenal. Amplify insights through targeted surveys.

Social Media 253

Social Media Consumer Information Marketing 253

365 Retail

JUNE 9, 2023

The rise of social media has given small indie brands a platform to compete and collaborate with influencers, leaving the big players struggling to keep up. By collecting and analysing customer data, brands can create personalised experiences that engage consumers across all channels from direct-to-consumer (D2C) to indirect channels.

Retail 52

Retail Customer Data Channel Social Media 52

Retail TouchPoints

APRIL 10, 2024

In recent years the price of these “free” tools has come into focus: loss of privacy, mental health issues, overconsumption that is having a grave environmental impact, political unrest and human rights violations, to name just a few. Hoping customers don’t notice] is a short-term play; it’s not a way to build long-term consumer confidence.

Retail 243

Retail Technology Consumer Other 243

RetailWire

JUNE 25, 2020

Eighty-nine percent of consumers will buy from a brand they follow on social media and 75 percent will increase their spending on a brand’s products after making a social connection, according to Sprout Social. The analytics firm also found a direct sales correlation with those consumers who unfollow a brand.

Social Media 45

Social Media Consumer Customer 45

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. Social Users.

Social Media 247

Social Media Consumer Fashion Shopify 247

Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. While one is being questioned for its privacy practices ( TikTok ) and another is being pinpointed as the primary enemy to teens’ mental health ( Instagram ), Pinterest has been watching quietly on the sidelines.

Social Media 272

Social Media Recommendation Consumer Marketing 272

Retail TouchPoints

JULY 1, 2021

No, of course not; we still need them in place for various legitimate reasons, i.e., ensuring drug companies do not take advantage or lie to their customers or overstep consumer privacy civil rights. Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited.

Customer Loyalty 178

Customer Loyalty Customer X-cart Customer Retention 178

Retail TouchPoints

APRIL 15, 2024

In order to perpetrate this widespread infringement, the lawsuit maintains that the company tracks its users’ in-app activity, a widespread practice by most digital platforms that is outlined, and therefore agreed to, by users through the company’s privacy policy.

Social Media 147

Social Media Fashion Electronics Jewelry 147

Retail TouchPoints

AUGUST 2, 2023

Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. We have folks with 10-plus years of experience in 3PL shipping logistics, customer service and demand planning.

Omnichannel 220

Omnichannel Social Media Shopify Shipping Costs 220

BigCommerce

SEPTEMBER 12, 2017

25% sell through Facebook (40% on social media as a whole). Effectively targeting a ready-to-buy audience requires solid data and statistics on your customers. 38% of rural shoppers cite strong concerns about online privacy. 38% of rural shoppers cite strong concerns about online privacy. Buying frequency.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

Kibo

SEPTEMBER 2, 2021

Privacy protection is more important than ever to consumers. This month, Apple joined Google and Yahoo with plans to ramp up email privacy protections for its users. This month, Apple joined Google and Yahoo with plans to ramp up email privacy protections for its users. What is mail privacy protection?

Marketing 62

Marketing Download Recommendation Social Media 62

RTP blog

APRIL 4, 2017

Despite the low-tech vibe of the story, Amélie’s producers are using the most up-to-date technology, including user-generated social media, to create a sense of engagement with the theater audience. Amélie’s use of social media provides another lesson for retailers: use it organically.

Social Media 150

Social Media Customer Clothing Technology 150

Kissmetrics

JANUARY 28, 2021

Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals. You can look for other videos, leave comments, and even create custom playlists of your favorite videos.

Marketing 276

Marketing Social Media eCommerce Channel 276

Kissmetrics

OCTOBER 7, 2021

These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. By blocking these cookies, users can increase their privacy and security. Now Google is launching “ The Privacy Sandbox ” as a response to the cookieless future.

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

AUGUST 24, 2023

It’s being used to generate marketing content including social media posts, videos and images. Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. In fact, seven out of 10 marketers in the U.S. to demystify generative AI.

Toys 220

Toys B2C Social Media Accessories 220

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 258

Retail Social Media Multi-channel Channel 258

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

Customer 126

Customer Channel Management Social Media 126

Kibo

APRIL 19, 2022

They create (or source), market, and sell their products directly to customers. D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The D2C Customer Journey.

Payment Services 127

Payment Services Customer B2C Social Media 127