Thu.Sep 21, 2023

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How Generative AI is Impacting SEO for Ecommerce

Fastr

In the ever more crowded world of ecommerce, retailers can’t risk getting lost in the shuffle. A big part of this, as we’ve discussed in the past , relies on an organization’s ability to design and provide unique and dynamic experiences for their customers. But this is only one facet of what must be a multi-tiered brand strategy. After all, no one will be wowed by your incredible website, if they aren’t directed to it to begin with.

SEO 147
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Serverless Functions Hold A Lot Of Promise … And Potential Security Flaws

Forrester eCommerce

A full-stack developer must program in HTML/CSS and JavaScript as well as be responsible for back-end development of sever-side processes for data storage and retrieval, business logic tasks, authentication, and integration with third-party APIs in programming languages such as Go,NET, Java, Rust, and Node.js.

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Treat, no Trick: NRF Forecasts Halloween Spending will Hit Record $12.2 Billion

Retail TouchPoints

Total spending on Halloween is expected to reach a record $12.2 billion this year, up from 2022’s record $10.6 billion , according to a National Retail Federation (NRF) and Prosper Insights & Analytics survey. Nearly three-quarters ( 73% ) of people will participate in Halloween-related activities this year, up from 69% last year. In a return to pre-pandemic behaviors, more consumers plan to throw or attend a party ( 32% ) or to take their children trick-or-treating ( 28% ) this year, althou

Consumer 272
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Saying Goodbye To MQLs: When Should We Create The Opportunity Entity?

Forrester eCommerce

In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.

Blog 409
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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The Limited Role of AI in Ecommerce

Retail TouchPoints

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of our purchases arriving. Yet many of us may not reflect on the multitude of interactions and emotions that succeed that singular moment. Underlying these experiences is the invisible hand of artificial intelligence, steering our post-purchase journey.

eCommerce 264
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Potential EU ban on ‘climate neutral’ will force CMOs to revisit their communication

Forrester eCommerce

The EU Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. Generic environmental claims will be banned Specifically, terms like “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” will be banned without proof of recognised excellent environmental performance relevant to the claim.

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Announcing The Forrester Wave™: Vulnerability Risk Management, Q3 2023

Forrester eCommerce

A lot has changed since the last Forrester Wave™ evaluation on vulnerability risk management (VRM) in 2019. Since then, the VRM market has experienced several mergers, an unprecedented increase in volume of common vulnerabilities and exposure, and vulnerabilities such as Log4j that will forever live in infamy (and responder nightmares).

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Uniqlo Charity T-Shirt Project Raises $4.77 Million for Global Peace Activities

Retail TouchPoints

Coinciding with the International Day of Peace on Sept. 21, Uniqlo reported that its Peace for All charity T-shirt program has donated $4.77 million since its launch in June 2022. Worldwide, more than 2.3 million Peace for All T-shirts have been sold, with shirts featuring designs donated by celebrities such as tennis great Roger Federer, novelist Haruki Murakami and artist KAWS.

Supplies 240
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Our Agency's Top 5 AI Social Media Content Marketing Tools For Online Sales

Groove

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. With billions of active users engaging in constant online conversations, the challenge of standing out amidst the digital noise has never been greater. However, the advent of artificial intelligence (AI) has ushered in a new era of possibilities, offering a range of innovative tools designed to optimize social media strategies and drive digital success.

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Harnessing Collaborations to Drive Brand, Product and Revenue Results

Retail TouchPoints

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated by the Barbie movie marketing machine has reinvigorated retailers and inspired them to get even more creative with their partnerships. Beyond creativity, another important part of the equation for success is firm alignment to core business objectives.

Consumer 220
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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An eCommerce Agency's 5 Best Social Media AI Tools For Online Sales

Groove

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. With billions of active users engaging in constant online conversations, the challenge of standing out amidst the digital noise has never been greater. However, the advent of artificial intelligence (AI) has ushered in a new era of possibilities, offering a range of innovative tools designed to optimize social media strategies and drive digital success.

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How Generative AI is Impacting SEO for Ecommerce

Fastr

In the ever more crowded world of ecommerce, retailers can’t risk getting lost in the shuffle. A big part of this, as we’ve discussed in the past , relies on an organization’s ability to design and provide unique and dynamic experiences for their customers. But this is only one facet of what must be a multi-tiered brand strategy. After all, no one will be wowed by your incredible website, if they aren’t directed to it to begin with.

SEO 130
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Ecommerce Seasonality 101

Salsify

Ecommerce sales volumes are steadily increasing. According to Statisa , ecommerce is predicted to account for nearly a quarter of total global retail sales.

eCommerce 157
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Halloween spending to reach $12.2B this year: NRF

RetailDive

Consumers once again plan to spend a record amount on Halloween as participation in the holiday is projected to surpass pre-pandemic levels.

Consumer 122
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Delayed text messages: 9 most common reasons and ways to solve them

Omnisend

Reading Time: 7 minutes A common myth in SMS marketing is that text message delivery is instantaneous, except for large multimedia files. In reality, issues like network congestion and poor signal strength can lead to delayed text messages, even for the shortest messages. Delayed text messages can lead to customer dissatisfaction. You could also lose time-sensitive opportunities to close sales and a lot more.

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Adidas says its stance has not changed on Ye after CEO comments

RetailDive

Bjørn Gulden said the situation was, “Very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person, it just came across that way.

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Opting out from text messages: Your complete guide for 2023

Omnisend

Reading Time: 6 minutes Many customers hesitate to subscribe to SMS notifications. They fear that once they provide their phone number, it becomes nearly impossible to unsubscribe. This myth arises from the belief that businesses purposely complicate the opt-out process. However, the reality is quite the opposite. The existence of opt-out text messages is a powerful tool designed to empower customers.

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FTC names Amazon execs in ‘dark patterns’ complaint

RetailDive

The agency also revealed details from previously redacted internal messages from the e-retailer’s employees, warning leadership of unfair practices.

Retail 108
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Retail Sales Up Slightly for August as Consumers Spend on Socialization and Wellness

RetailWire

In August, U.S. retail sales saw a 0.6% increase compared to July, indicating ongoing consumer spending despite economic concerns. Back-to-school shopping and strong apparel sales contributed to increased mall traffic, with lifestyle centers and outlets outperforming enclosed malls. Additionally, consumer spending trends show a surge in cat-related supplies, a growing demand for massage therapy, and.

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SKU’d: Will 2023 be the year Under Armour realizes that women exist (and have money)?

RetailDive

With a female CEO at the helm, the brand says it's prioritizing women. But its biggest design hire is famous for menswear.

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Volvo to End Diesel Car Production by Early 2024

RetailWire

Volvo Cars has announced plans to cease production of any remaining diesel models by early 2024 as part of its transition toward becoming an all-electric car manufacturer. This move positions Volvo among the first traditional automakers to take such a step.

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Walmart leans into pet care with first Pet Services Center

RetailDive

A Georgia store is piloting the concept, and the retailer aims to expand it over time. The center offers a variety of grooming and veterinary services.

Retail 99
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 Essential Steps Retailers Should Take for Better Product Visibility

Dynamic Action

Summary AI-driven tools are revolutionizing product visibility, making brands more discoverable and relevant to customers. Personalized shopping experiences, achieved by segmenting customers based on their behavior and preferences, boost product visibility and conversions. Predictive analytics ensure that in demand products are in stock, while targeted promotions can uplift slower-moving items.

Retail 62
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E.l.f. Beauty reformulated over 300 SKUs in FY2023

RetailDive

The beauty company's latest impact report revealed new sustainability goals, such as further improving its packaging.

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Akeneo Acquires AI Platform Unifai, Creating World’s First Intelligent Product Cloud

365 Retail

Akeneo , the Product Experience (PX) Company and leading provider of Product Information Management (PIM) solutions, today announced the acquisition of Unifai , the market-leading artificial intelligence (AI) platform for data collection, cleansing, categorisation and enrichment pioneered by the industry’s leading experts in AI and machine learning (ML).

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Walmart wants employees to make more last-mile deliveries

RetailDive

The number of deliveries currently made by company associates is small compared to what's handled by independent contractors.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Two new additions for Jacob’s

TalkingRetail

Pladis is expanding its Jacob’s portfolio with the launch of two new crackers, in a bid to recruit younger shoppers into the category. Jacob’s Cheddars Cheese & Pickle and Jacob’s Mediterranean Rosemary crackers are aimed at driving sales amongst younger shoppers seeking on-trend flavours.

Retail 59
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Diesel partners with DressX on collection for Meta Avatars

RetailDive

The digital wearables are available through the Instagram, Facebook, Messenger and Quest VR online stores.

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2023 Holiday Guide: Tips and Can’t-Miss Deadlines

ChannelAdvisor

It seems the transition from back-to-school shopping to the holidays happens earlier and earlier each year. And perhaps it’s true. In 2022, some consumers began shopping before the calendar turned to November. This year? A whopping 50% of them plan to do the same. What can you do to jumpstart your holiday season and ensure bountiful performance the whole year through?

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Athletic footwear brand APL’s fit tech leads to reduced returns

RetailDive

The luxury sneaker company’s partnership with True Fit has slashed fit-related returns by 15%.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.