Ecommerce Guru
JULY 28, 2023
In the fast-paced world of e-commerce, staying ahead of the competition requires smart strategies and powerful marketing tools. With technology […] The post Five Ecommerce Marketing Tools You Need to Know appeared first on Ecommerce Guru.
Retail TouchPoints
JULY 28, 2023
Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex. For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms.
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Dynamic Action
JULY 28, 2023
Summary Bringing the right product, at the right price, to the right person, at the right time is the ultimate challenge for buyers and merchants. The role of the merchant/buyer is evolving with the surge in data and personalization in retail, leading to challenges in managing and interpreting large amounts of data. In today’s retail environment, knowing your customer is more important than ever.
Forrester eCommerce
JULY 28, 2023
Adtech is supposed to efficiently connect marketers with publishers — demand with supply. Marketers rely on a suite of vendors, including demand-side platforms (DSPs) to furnish brand-safe, fraud-free inventory, and publishers use supply-side platforms (SSPs) to match their unique content to relevant ads and buyers.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
JULY 28, 2023
Rural lifestyle retailer Tractor Supply is revving up its growth plans with a new long-term target of eventually operating 3,000 stores in the U.S. — 200 more stores than previous targets. The retailer currently has 2,200 locations and will open approximately 70 new stores this year, said John Ordus, Tractor Supply’s EVP and Chief Stores Officer on the company’s Q2 earnings call.
Forrester eCommerce
JULY 28, 2023
Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JULY 28, 2023
Before contemplating changing a revenue technology platform, make sure that the prospect of greener grass isn’t luring you into making a bad decision.
Retail TouchPoints
JULY 28, 2023
Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations. Now, through the beta program, WooCommerce merchants can bring their entire inventory to TikTok Shop.
Store Growers
JULY 28, 2023
Last Updated on July 28, 2023 For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the trends and offer an alternative to TikTok videos and Instagram Reels, towards the end of 2020, YouTube introduced a new and exciting video format called Shorts. Considering that about 50% of TikTok users are not interested in watching videos that last over a minute, it’s no wonder YouTube’s short-format videos have become quite popular in the past year.
Retail TouchPoints
JULY 28, 2023
Two of the world’s largest companies, Walmart and PepsiCo , are teaming up to support regenerative agriculture practices on more than 2 million acres of farmland in the U.S. and Canada. Using $120 million of investments, the seven -year collaboration aims to cut 4 million metric tons of greenhouse gas emissions by 2030, roughly equivalent to the electricity needed to power nearly 800,000 homes for one year.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Sailthru
JULY 28, 2023
Putting together a request for proposal (RFP) for a new email service provider can be arduous. It’s a time-consuming process and usually involves many different stakeholders within an organization. Sailthru by Marigold knows a thing or two about what (most) decision-makers need to evaluate to get the right new addition to their tech stacks. Our 2023 Guide to the RFP Process will help you identify the requirements your team should consider when choosing a new automated solutions partner.
Retail TouchPoints
JULY 28, 2023
Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data to train algorithms to ‘know’ what success looks like. Let’s start by looking at why this is important. Algorithms are Dumb Today’s media buying is powered by AI-powered algorithms that decide everything; bids, audiences, even creatives.
RetailDive
JULY 28, 2023
The mushroom root-based meat alternative continues to scale its fully vertically integrated manufacturing capabilities to support its rapid growth in both retail and food service locations.
Retail TouchPoints
JULY 28, 2023
Tanger Outlets has revamped its TangerClub loyalty program into a three -tier subscription program and is leveraging the Coniq platform that powers it to support retail partners with more access to customer preferences, patterns and spend. Additionally, the open-air shopping center company has debuted a new mobile app, designed to help shoppers easily find and use digital offers tailored to their interests and contextual to their Tanger location.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RIS News
JULY 28, 2023
As e-commerce expands, retailers are contending with converging pressures: heightened customer expectations, increased competition, and emerging fulfillment and logistical innovations.
Retail TouchPoints
JULY 28, 2023
Fanatics has launched its new livestream commerce business, Fanatics Live , which had first been announced in February 2023 when former Google and Snap executive Nick Bell was brought in to run the new division. Fanatics Live aims to create a space where sellers and fans can “unite their passions and interests” and transact on collectible items in one place.
RetailDive
JULY 28, 2023
The decision comes just a few days after the athletics retailer raised its guidance, citing the “positive impact” of the first Yeezy sale.
RetailWire
JULY 28, 2023
Despite the massive success of Greta Gerwig’s “Barbie” movie, sales of Barbie dolls and related merchandise have been falling for parent company Mattel in the first half of 2023. The Barbie brand saw a 23% decline in global gross billings during this period, although there was a slight improvement in sales leading up to the.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
JULY 28, 2023
As more retailers move to strip centers, space is opening up at malls, according to a report from the retail real estate investment firm.
RIS News
JULY 28, 2023
RIS News is currently accepting nominations for its “Influentials: Top 10 Movers and Shakers in Retail” feature.
RetailDive
JULY 28, 2023
Over the past several months, the DTC hair care brand has named a new CEO, chief marketing officer, vice president of sales and design director.
Digital Doughnut
JULY 28, 2023
With three out of five people in the UK employed by startups and SME businesses, they today account for more than 50 per cent of the turnover for all UK companies. Yet achieving instant success doesn’t come overnight; it takes hard graft and tenacity when getting a business off the ground. And even then, only 40% of startups succeed in the first three years.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
JULY 28, 2023
The outdoors retailer is expanding rentals, day tours and multiday adventures, while the e-commerce giant and iRobot amended the terms of their agreement.
Korona
JULY 28, 2023
If you're looking to increase foot traffic in your retail shop then look no further than Google local inventory ads. Read on for more info.
RetailDive
JULY 28, 2023
The athletic footwear brand uplifted Deckers’ first quarter earnings, with the company raising its full-year sales outlook.
Retalon
JULY 28, 2023
In this comprehensive guide, we will explore the game-changing impact AI is having across key facets of e-commerce. The post <strong>Unlocking New Retail Horizons: The Transformative Power of AI in E-commerce</strong> appeared first on Retalon.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
JULY 28, 2023
Diana Saadeh-Jajeh’s departure, effective Aug. 11, extends the streak of executive turnover at the retailer.
RetailWire
JULY 28, 2023
Shark Tank investor Kevin O’Leary expresses optimism about TikTok’s livestreaming capabilities, which have sent a “shockwave through the Shark Tank community.” O’Leary highlights TikTok’s engagement algorithm as a key driver of its success, allowing the platform to understand users’ preferences and show them relevant content at the right time.
RetailDive
JULY 28, 2023
In collaboration with virtual store developer Emperia, the brand is showcasing its summer collections on the platform.
RetailWire
JULY 28, 2023
McDonald’s is developing a spinoff restaurant brand called CosMc’s, which will be a small-format concept with its own unique personality, according to CEO Chris Kempczinski. The brand takes inspiration from CosMc, a McDonaldland mascot from the late 1980s and early 1990s, who is an alien craving McDonald’s food. The company plans to test CosMc’s in.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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