Fri.Nov 10, 2023

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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

Retail TouchPoints

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Marketing 321
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The deadly effects of high concentration risk

Forrester eCommerce

Organizations have experienced a surge in cyberattacks, with attackers using more sophisticated methods to exploit vulnerabilities. Increasing cybersecurity guidelines and regulations stem from breaches with a high impact on society and bringing more focus on themes such as supply chain risk.

Supplies 424
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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub will be regularly updated with the latest news, stats, trends and developments in retail media.

Retail 286
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Self-Aware AI Is Here – Just Not How You Imagine

Forrester eCommerce

Humans are adaptable. We adapt to new technology very quickly. Maybe increasingly quickly if I think about my own career from implementing ERP on Windows 95 to embracing the internet in a late nineties dot-com to evangelizing mobile in the noughties, all they way to today when we get to generative AI.

Mobile 410
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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IndiePet Simplifies Access to Enhanced Product Information

Retail TouchPoints

IndiePet , a nonprofit trade association for independent pet retailers, will offer its retailer members access to Open Catalog from Salsify , a centralized hub for product content. Manufacturers that are IndiePet members can publish their product content to Open Catalog, making it easily accessible to 240 retail businesses representing 1,500 storefronts.

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Copyright and Brand Considerations in the New World of AI Everything

Fastr

AI tools are making a big splash across industries, and ecommerce is no exception. With promises of enhanced efficiency and delegation, streamlined workflows for page and image generation, and a whole host of other potential innovations on the horizon, many are already anointing artificial intelligence as a bona fide game changer for those within the sector.

Games 147

More Trending

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Shoppers spent record $76.8B online in October: Adobe

RetailDive

Data shows that consumers are being strategic in managing their holiday budgets and taking advantage of early deals, according to a new report.

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Design Firm Vesta Aims to ‘Dominate’ Furniture Rental with Acquisition of Fernish and Feather

Retail TouchPoints

Luxury interior design and staging firm Vesta has acquired not one , but two of the furniture industry’s hottest new startups — Fernish and Feather , both of which offer furniture rental services. The three companies will operate as separate brands under the newly created parent company Showroom , with the aim of “merging the worlds of luxury design and accessible, sustainable furniture solutions.

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Burger King Franchisee Premier Kings Files for Bankruptcy

RetailWire

Premier Kings Inc., a substantial franchisee of the multinational fast-food chain Burger King Corp., has officially filed for Chapter 11 bankruptcy.

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Harnessing the Power of Visual Statistics: Unveiling the Impact of Event Marketing

Digital Doughnut

This article explores the vital role of visual statistics in event marketing. Event marketing, a dynamic and versatile strategy, has unique challenges when it comes to measuring its success. Visual statistics, or data visualization, offer a solution by making complex event data accessible and understandable.

Events 98
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Purple Q3 revenue drops on ‘soft demand,’ lowers full-year guidance again

RetailDive

The mattress company saw net revenue decrease 2% year over year, with a decline in its direct-to-consumer channels while wholesale grew.

Channel 113
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Apple Must Pay $25 Million for Discriminatory Hiring Practices

RetailWire

Apple has agreed to a $25 million settlement following an accusation of unfair bias against U.S. job seekers in its hiring procedures.

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Amazon Fashion chief exits

RetailDive

Muge Erdirik Dogan has stepped down as head of Amazon Fashion and Fitness, with company veteran Jenny Freshwater taking over the role.

Fashion 113
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McDonald’s and Krispy Kreme Talk Expanding Partnership

RetailWire

Could McDonald's and Krispy Kreme be a winning combination?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Amazon embraces the joy of friendship for global holiday campaign

RetailDive

“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.

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MINISO’s Flagship Store Debuts on London’s Oxford Street

365 Retail

MINISO the global retailer celebrated for its extensive range of lifestyle products, has recently bolstered its presence in the United Kingdom. This expansion is marked by the opening of its largest store in the country, strategically located at 100 Oxford Street in London. The new flagship store, encompassing a vast area of 2,700 square feet, is not just a retail space but a symbol of MINISO’s growing footprint in the UK.

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Walgreens lays off 5% of corporate workforce

RetailDive

The company's chief medical officer is also exiting — the latest in a C-suite overhaul that has seen the departure of its CEO, CFO and CIO this year.

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Anya Hindmarch’s New Sustainable Luxury Store Opens in London’s Burlington Arcade

365 Retail

On Saturday, 11th November, the renowned British designer Anya Hindmarch unveils her latest retail venture in the heart of Mayfair, London. The opening of this new store in Burlington Arcade , a prestigious 204-year-old luxury shopping destination, marks a significant moment in the intersection of high-end retail and sustainability. Founded in 1987, the Anya Hindmarch brand has evolved into a global phenomenon, celebrated for its luxury accessories that don’t just appeal aesthetically but

Travel 62
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Weekly Closeout: Kohl’s board chair to step down, Athleta debuts experiential fitness series

RetailDive

The department store said Peter Boneparth will retire in May, while the athletics brand is planning events across North America.

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ASOS Ventures into Physical Retail with Innovative London Pop-Up

365 Retail

For the first time, ASOS , a leading online fashion and cosmetic retailer, is venturing into the physical retail space with an innovative pop-up store in Central London. From 23-26 November 2023, the ASOS In Real Life pop-up will open its doors at 11 Rathbone Place, offering a unique blend of digital and real-world fashion experiences. This four-storey immersive space marks a significant shift for ASOS, traditionally an online-only retailer.

Fashion 62
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Gen Z brand Cider opens NYC pop-up

RetailDive

The store, located in New York City’s SoHo neighborhood, marks the first U.S. pop-up for the fast-fashion brand.

Fashion 83
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Akeneo Appoints Sabrina Jaksa as Chief People Officer

365 Retail

Akeneo , the Product Experience (PX) Company and leading provider of Product Information Management (PIM) solutions, today announced that Sabrina Jaksa joins the company as Chief People Officer. Jaksa brings a wealth of experience working with high-growth companies and accelerating their transformation through a holistic approach to people and places, which is especially critical in these post-pandemic times.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Netflix and Max Are Set To Become a $10 Bundle via Verizon

RetailWire

Verizon is bundling Netflix and Max, offering the ad tiers of these streaming services for a discount.

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Indies unsure about Booths’ move to ditch self-checkouts

TalkingRetail

Independent retailers have reacted with scepticism to the news that Booths, the north of England-based upmarket supermarket chain, has ditched most of its self-service checkouts in response to customer demand. All but two of the 28 stores run by the company will have staffed checkouts. The exceptions are at Keswick and Windermere, in Cumbria. The.

Retail 52
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Eco-Smart Gutter Care: Minimising Environmental Impact While Maximising Cleanliness

365 Retail

Gutter cleaning is an essential task for homeowners to ensure proper drainage and prevent water damage to their homes. However, traditional gutter cleaning methods often involve harmful chemicals and wasteful practices that have a negative impact on the environment. In this article, we will explore the importance of eco-smart gutter care and provide practical tips for achieving a thorough cleaning while minimizing environmental harm.

Article 52
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Weetabix Crispy Minis ad campaign for new look

TalkingRetail

Weetabix Crispy Minis has announced a major advertising investment to mark the cereal’s brand-new look. Weetabix Crispy Minis’ new packaging will be seen across the nation’s television screens in the brand’s new 20 second connected TV asset. The campaign marks a £360k investment from the Weetabix Food Company in the popular breakfast cereal, which, along.

Retail 52
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Kohl’s opens downtown Milwaukee location

RetailDive

It is one of five new stores the retailer is planning on opening across the country this fall.

Retail 73
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Urban Eat presents its festive range

TalkingRetail

Urban Eat has announced its line-up of festive sandwiches that are making a comeback for Christmas 2023, along with a hot new first. The three limited-edition seasonal range include Turkey Feast, Brie & Cranberry a hot option in the form of a Brie and Cranberry toastie. The limited editions will be supported by a far-reaching.

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Hershey Releases New Reese’s Big Caramel Cup

RetailWire

Reese's is launching a new addition to its product range: the Reese's Caramel Big Cup.

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VK Chocolate Orange hits shelves for Christmas

TalkingRetail

VK is kicking off the festive season with the launch of VK Chocolate Orange. VK Chocolate Orange is available in VK Mixed Packs in 70cl bottles. Each festive Mixed Pack contains a code with a chance of winning a limited edition VK Christmas jumper. There are 100 winning leaflets placed randomly in the festive Mixed.

Retail 52
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.