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IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

This article explores popular and non-trivial use cases and examples of how IoT tech can help retail companies. Interconnected IoT devices, including GPS and RFID tags, allow retailers to track the entire journey of their products, from production to the customers’ sites. Predictive equipment maintenance. Inventory management.

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How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

The past few years have been a rollercoaster ride for the retail industry. A survey from this year’s World Retail Congress suggests that the uncertain times aren’t over for the industry. Sensors, such as RFID tags, are attached to each product and communicate immediately when an item leaves the shelf.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Integrated autofill payment features, keeping the shopping experience in-platform and tagged products in lifestyle imagery or creator content are a few solutions social platforms have developed to reduce friction for brands. In the Gen Z purchase behavior article, Parkkinen mentions Gen Z’s method of brand research as being social-focused.

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How to Create an Editorial Style Guide

Kissmetrics

A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. This article will walk you through the basics of an editorial style guide. The goal of a style guide is to ensure your content stays consistent and high quality no matter who is writing or editing the article.

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February 2022 SEO News Recap

ROI Revolution

One of the most newsworthy points to come out of this article concerns MUM, the Multitask Unified Model. A recent article from Search Engine Journal reports on an analysis of 80,000 title tags. Criticism of this method began soon after it was announced. Google Introduces New Robots Tag: indexifembedded.

SEO 78
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The Benefits of User-Generated Content in eCommerce

lateshipment

It includes: reviews and various feedback on products or services, posts with photos and artwork, video and audio content, & blog posts and articles featuring a product or service or mentioning a company/brand. Such user-created content serves as social proof for businesses and is contributed by people on a voluntary basis without pay.

eCommerce 240
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January 2023 SEO News Recap 

ROI Revolution

In our January 2023 SEO news recap, uncover some major updates like a change to EAT, what Google’s guidance is for AI-generated content (like articles generated through ChatGPT), what Google algorithm updates have occurred over the past month, and more. If content is helpful and created for people first, that’s not an issue.”

SEO 78