Retail TouchPoints

DECEMBER 14, 2020

I would say by and large that consumer product manufacturers and retailers working in the private label space are finding ways to source products to fill the shelves,” said Melanie Nuce, SVP, Corporate Development at GS1 US during the webinar. “I Omnichannel Means One Channel, Not Two Connected Channels.

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Retail TouchPoints

JANUARY 26, 2021

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands. on average.

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Retail TouchPoints

JANUARY 27, 2021

When describing the essence of modern direct-to-consumer (DTC) brands, words like “digitally native,” “quirky,” “edgy” and “creative” are often used. First, consumers working from home have been prioritizing comfort and casualwear,” Shokrian added. Why the pandemic gave MeUndies a competitive advantage.

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Retail TouchPoints

DECEMBER 14, 2020

However, consumers now have access to various communication methods. To provide an informative and empathetic experience, retailers must offer a truly omnichannel experience. Many companies are just now building their omnichannel strategies from scratch and taking a very holistic approach. Take a Down-to-Earth Approach.

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Retail TouchPoints

JANUARY 25, 2021

Additional results for the 2020 holiday season are coming in, and the outlook is rosy despite the unprecedented challenges: Adobe Analytics pegged year-over-year online shopping growth at 32.2% , totaling $188.2 Retailers With an Omnichannel Lead Flexed it During Holiday 2020. billion , while the NRF measured 8.3%

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Retail TouchPoints

SEPTEMBER 7, 2023

The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. Greater personalization for consumers has always been one of the primary promises of digital transformations.

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Retail TouchPoints

FEBRUARY 5, 2021

Holiday season 2020 has come to an end, so what now? Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success.

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Fabric

SEPTEMBER 5, 2023

Before the rise of omnichannel fulfillment , the act of someone handing you an order in your vehicle was mostly limited to drive-in restaurants and drive-thru windows. In early 2020, only 6.6% In 2022, Statista reported that nearly two-thirds of US millennial consumers chose curbside pickup for their online purchases.

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Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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Omnisend

SEPTEMBER 8, 2021

While many preached omnichannel in retail and ecommerce, few walked the walk. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes. Changes across the past two years have rocked retail, ecommerce, and digital marketing industries.

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Retail TouchPoints

JANUARY 22, 2021

The average consumer has access to more choices and greater convenience than ever before, and truly standing out in the tech-heavy retail landscape will only become more challenging in the coming years. The overarching theme of the presentation was the need for retailers to keep up with shoppers’ demands.

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Optimizely

FEBRUARY 25, 2020

Most importantly, we introduced Omnichannel campaigns: a smarter way of ensuring that Marketers reach their customers with the right offers, at the right time, and through the right channel. The good news for Zaius users is that we’ve introduced Omnichannel campaigns. Without the proper tool; however, this sounds easier said than done.

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Fabric

AUGUST 15, 2023

Enterprise retailers are in constant pursuit of new ways to enrich the customer experience—whether it’s prioritizing faster fulfillment, optimizing for consumer convenience, or enhancing personalization along the buyer’s journey. from 2019 to 2020. billion in 2020 and is expected to soar to $154.3 It grew to $73.16

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Retail TouchPoints

OCTOBER 12, 2020

On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar store layouts and delivery models. A starting point in approaching retailing in the time of coronavirus is to understand that it’s currently a tale of two consumers.

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Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

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Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. A Key Acquisition Helps Shape the Future of Constellation’s Business.

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Retail TouchPoints

APRIL 13, 2022

Ask Chris Abbruzzese, VP of Trade Marketing for Bollé Brands , how the company increased year-over-year sales by 456% from January 2020 to January 2021, and the answer will be a somewhat unlikely one: augmented reality (AR). Then we thought about the consumer and who they are and where they are. Sometimes the consumer is overwhelmed.

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Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. But Ken Natori wasn’t a fashion executive, and that made him the perfect fit to lead the transformation of this designer label into an omnichannel brand. “My

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Retail TouchPoints

AUGUST 31, 2020

Retail’s Q2 2020 financial results saw a continuation of the trends that companies have been seeing for months: staggering upticks in online spend, greater interest in buy online, pickup in-store (BOPIS) and curbside services and a continued shift away from mall-based retailing. and a same-store sales increase of 18.8%. “If

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Fabric

JULY 13, 2023

During the COVID-19 pandemic, enterprise omnichannel retailers faced notable challenges (and opportunities) due to disruptions in the supply chain. As a result, providing customers with omnichannel retail experiences became a requirement for survival. What is Omnichannel Fulfillment? Let’s dive in!

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ROI Revolution

MAY 6, 2021

To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver. An omnichannel approach isn’t new. Let’s dive in and explore the top omnichannel trends for 2021.

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Retail TouchPoints

NOVEMBER 23, 2020

While news of potential COVID vaccines has many retailers anticipating a return to in-store shopping in 2021, this year’s Q3 financial results show that consumers’ hunger for ecommerce shows no sign of being sated. Long-Term Investments in Omnichannel and Supply Chains Pay Dividends at Big Box Retailers. for the quarter.

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Retail TouchPoints

DECEMBER 4, 2020

Black Friday 2020 was harsh for brick-and-mortar retailers, with traffic down an estimated 49% compared to 2019 according to data from Sensormatic Solutions. Retailers that really lean into an omnichannel presence are going to be the most successful,” said McGee. “I

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GetElastic

OCTOBER 12, 2021

Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences. Forrester ).And

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Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

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Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. A recent survey of 1200 US consumers found that the majority of respondents are shopping online, 41% via ecommerce websites, and 16% via shopping apps. Source: Google.

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ROI Revolution

MAY 20, 2021

In 2020, the pandemic significantly impacted the entire retail industry. For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. So what exactly is an omnichannel strategy?

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lateshipment

OCTOBER 16, 2020

A question that is largely on the minds of retailers and consumers alike. With COVID-19 still at large, consumers will be making difficult shopping choices and retailers will be scratching their heads for a strategy that will bring them a great sale. What are consumers planning? What do retailers have in store for them?

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Retail TouchPoints

JULY 3, 2023

. “From moving our assembly operation, relocating our warehouse and updating our ERP system, we are collectively working towards a strategic omnichannel environment that supports shifts in retail and consumers’ wants and needs. Throughout this process, we must make difficult decisions that ultimately support this journey.”

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Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. For example, the Qubit study found that loyalty is decreasing among a significant percentage of consumers: among 36.6% The survey of 809 U.S.

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Retail TouchPoints

MARCH 10, 2021

Fulfillment was a key driver during the ecommerce-driven final quarter of 2020. Amazon in particular invested more than $60 billion in shipping alone in 2020, helping it maintain blazing fast delivery times, but O’Shea believes its lack of a significant physical store footprint will cause it to lag behind the competition to some degree.

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Retail TouchPoints

OCTOBER 17, 2022

Waves of new research studies highlight the growing role purpose plays in creating value for businesses and consumers. I joined the company as CEO in mid-2020, just as the COVID-19 pandemic was ramping up in scale. Drive social engagement through an omnichannel strategy. — the environment feels more volatile than usual.

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Retail TouchPoints

MAY 17, 2024

However, with consumer sentiment low and economic concerns still front of mind, this approach could backfire. With the constant pressure on revenue and profitability, retailers need to rethink their returns strategies to protect their margins while providing a frictionless experience for consumers. Immersive experiences.

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Retail TouchPoints

MARCH 1, 2021

It’s all part of Sephora’s larger omnichannel strategy, which also includes the debut this week of a buy online, pick up in-store (BOPIS) offering that will be available at all freestanding stores by April 2021. The retailers plan to expand the concept to at least 850 stores by 2023.

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Retail TouchPoints

OCTOBER 22, 2020

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Retailers and their shoppers are whiplashed accordingly.

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BigCommerce

SEPTEMBER 12, 2017

Get your free comprehensive omnichannel report now. ” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. First things first… Free Download. What is omni-channel retail?

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Retail TouchPoints

JULY 27, 2020

Here are the top five ways retail will evolve in 2020: Loyalty Breaks With Tradition. Leading retailers recognize the need to build dynamic relationships that extend far beyond traditional loyalty programs heading into 2020. Adidas’s “Run Genie” technology lets consumers attach pods to shoes before going on a short run.

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