Mon.Feb 19, 2024

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) a

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Google and EEAT, Explained

Practical eCommerce

Google coined "Experience, Expertise, Authoritativeness, and Trustworthiness" for its human evaluators, yet the concepts apply to all search optimizers. The post Google and EEAT, Explained appeared first on Practical Ecommerce.

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Capital One Eyes Discover Financial Merger

RetailWire

In a potentially massive move for the credit card industry, reports suggest that Capital One is contemplating acquiring Discover Financial. If this deal goes through, it would merge two of the country's biggest credit card giants, creating a behemoth in the sector.

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Southport Saviours and Spar team up to improve defibrillator access

TalkingRetail

Lifesaving defibrillators have been installed at two Southport Spar stores, and fundraising has started for a further two in the area.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Molson Coors Workers in Fort Worth Walk Out

RetailWire

In Fort Worth, Texas, workers at the Molson Coors brewery have commenced a strike. These employees, represented by Teamsters Local 997, began picketing outside the brewery over the weekend. The bone of contention? A new three-year contract for the 420 workers involved in the production, packaging, and warehousing of the company’s beverages.

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New Ecommerce Tools: February 19, 2024

Practical eCommerce

This week's list of new tools for merchants includes customer care, cybersecurity, analytics, accessibility, conversational commerce, embedded payments, and more. The post New Ecommerce Tools: February 19, 2024 appeared first on Practical Ecommerce.

More Trending

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Co-op steps up franchise activity with new Edware store

TalkingRetail

A new Co-op store has opened to serve and support the Edgware community. The 2,300 sq ft convenience store, located in Deansbrook Road, Edgware (HA8 9BX), opens between 7am-10pm daily, and supports 13 local jobs.

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Germany is Most Likely in a Recession

RetailWire

Germany, the economic powerhouse of Europe, finds itself in troubled waters according to the latest report from the Bundesbank. The country's economy, battered by a series of challenges, is teetering on the brink of recession.

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Government vs Post Office boss ‘compensation stall’ row continues

TalkingRetail

Secretary of State for Business and Trade Kemi Badenoch has responded angrily to allegations about the government’s management of the Post Office and treatment of victims of the Horizon scandal.

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Pesticides in Cheerios, Quaker Oats Linked to Infertility in Animal Testing

RetailWire

Chlormequat was detected in 92 percent of oat-based foods purchased by Americans in 2023.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Bestway expands retail range across depot network

TalkingRetail

Bestway Wholesale has announced the expansion of its retail range across its depot network, adding hundreds of new and best-selling products to meet retailer customers’ needs.

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Six Ways Robots Are Being Used at Different Stages of the Retail Process — and Why

RetailMinded

Strap in for a glimpse into the not-too-distant future where our retail escapades are getting an android-assisted upgrade! From precision shelf stocking to whizzing through checkouts, let’s wheel through six ways in which robots are already revolutionizing the entire shopping experience. Stockroom Sorting Shenanigans There’s now a wide variety of different types of robots for automation, surgical procedures, and retail, as well as many other areas.

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Xpeng’s Ambitious Expansion Amidst Electric Vehicle Competition

RetailWire

Xpeng, a electric vehicle (EV) manufacturer, is gearing up for a significant expansion. The company's CEO, He Xiaopeng, revealed plans to hire 4,000 new employees and invest heavily in artificial intelligence (AI) technology. In a letter addressed to the company's staff, Xiaopeng highlighted the fierce competition in the EV industry, likening it to a potential "bloodbath.

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Carte D’Or expands range with mini pots and Delux offerings

TalkingRetail

Carte D’Or is continuing to innovate, launching a new mini pots range in three brand new flavours, as well as expanding its Carte D’Or Deluxe range with two iconic desserts ice creams.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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EU Launches Probe into TikTok Compliance

RetailWire

The European Union (EU) has taken action, officially launching an investigation into TikTok's operations. This probe aims to scrutinize whether the social media giant is adequately safeguarding minors on its platform and assess other potential violations of the EU's Digital Services Act.

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A win-win result? | Big Story: Lottery switchover

TalkingRetail

It’s been part of the national landscape for nearly 30 years and a familiar fixture in independent convenience stores throughout that time, so it’s no surprise there was some consternation among retailers when it was announced in March 2022 that – for the first time… This story continues at A win-win result?

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How to Create a Landing Page: The Ultimate Guide

Digital Doughnut

Learn how to make an effective landing page with our latest article. Perfect for beginners and pros alike, this article gives you practical tips to create a landing page that works for you. From picking the right design to writing catchy words, we've got you covered. Elevate your landing pages and drive results with our concise, expert insights. Don't miss out on this article for making a standout landing page that works for you.

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Horlicks makes TV comeback

TalkingRetail

Hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch today with the commercial airing in 30-second slots.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Why People Prefer To Order CBD Oil Online In The USA

365 Retail

Over the past few years, the buzz surrounding CBD oil has skyrocketed, garnering newfound attention from people across the United States. Although we can’t make any medical promises about the benefits of CBD, we can’t deny the fact that more and more people are turning to online platforms for their purchases. So, what’s behind this growing trend?

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New Twix Secret Centre Biscuits

TalkingRetail

Mars Chocolate Drinks & Treats has announced the launch of Twix Secret Centre Biscuits. Combining biscuit, chocolate and caramel, these new treats bring all the DNA of Twix to a new format within the Special Treats Biscuit category.

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Mark Zuckerberg’s Daughter Thought He Was a Cattle Rancher

RetailWire

The Meta founder is raising cattle as a hobby, but his daughter believed it was his full-time job.

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Birra Moretti presents lager with a hint of salt

TalkingRetail

Heineken UK has launched Birra Moretti Sale di Mare (4.8% ABV) an unfiltered, medium-bodied premium lager made with a hint of sea salt harvested from Sicily. Sale di Mare translates as ‘salt of the sea’ and entices consumers to explore and discover new beer tastes.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Amazon Joins Companies Alleging US Labor Board is Unconstitutional

RetailWire

Amazon Joins Companies Alleging US Labor Board is Unconstitutional

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Nestlé Cereals launches first Nesquik UK media campaign

TalkingRetail

Nestlé Cereals is launching its first ever Nesquik media campaign to support its cereal portfolio.

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OpenAI Will Now Allow You to Generate Videos Based on Verbal Prompts

RetailWire

OpenAI Will Now Allow You to Generate Videos Based on Verbal Prompts

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