Omnisend vs. Brevo (formerly Sendinblue): A comprehensive comparison

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One of the biggest myths you’ve probably come across is that email marketing automation is expensive and time-consuming.

The reality is, email marketing automation is only expensive and time-consuming if you’re using the wrong tool for your business.

The right email marketing software will have features that can help you save time, such as customizable templates and pre-built workflows.

It’ll have features that help increase your revenue, which, in turn, gives you a good ROI on your purchase. This includes features like reporting and analytics, revenue attribution, and A/B tests that help you implement effective email marketing strategies.

Along this line of thought, we’ve created a comprehensive comparison of two popular email marketing automation platforms: Omnisend vs. Brevo (formerly Sendinblue).

Omnisend vs. Brevo: A brief overview

Omnisend and Brevo have been around for some time. Brevo was founded in 2012. Omnisend launched a little later, in 2014. 

Both Brevo and Omnisend are excellent marketing automation tools with practical features to help a business achieve growth. But while one business may benefit more from Omnisend, another will find Brevo more suited for its needs.

Brevo is a great email marketing automation software. But most of its features are basic, which makes it an ideal solution for small and medium-sized businesses that don’t want much from email automation.

Omnisend, on the other hand, has more advanced features without being overly complicated. This makes it ideal for fast-growing ecommerce businesses. It’s equally useful for SMBs that want advanced automation.

In this article, we’ll take a deep dive into Omnisend vs. Brevo (formerly Sendinblue). We’ll compare their features, price, customer support, and more, and you can take your pick based on the needs of your business.

Omnisend vs. Brevo: A side-by-side comparison

	Omnisend	Brevo
Email campaigns	• Drag-and-drop editor • Customizable email templates • A/B testing with the ability to test each element at a time or all at once • Reusable ecommerce-focused blocks with recommended products or discount codes • Campaign booster	• Drag-and-drop editor • Customizable email templates • A/B testing, one element at a time
Marketing automation	• Supports automated workflows for email, SMS, and web push notifications • A/B tests for workflow optimization • Pre-built customizable workflows • Revenue and engagement data of workflows	• Supports automated workflows for email, SMS, WhatsApp, and chat  • A/B tests for workflow optimization • Built-in CRM for pipeline management
Email list building	• GDPR-compliant list building tools • Landing pages • Signup forms • Facebook ads • Customizable pre-made templates • Smart targeting • Wheel of fortune • Teasers	• GDPR-compliant list building tools • Landing pages • Signup forms • Facebook Ads • Customizable pre-made templates
Segmentation	• Segmentation based on website behavior, past purchases, declared interests, and more • Real-time automatic updates of segments • Customer lifecycle-based segmentation • Segmentation suggestions	• Segmentation based on website behavior, past purchases, and declared interests
Analytics and reporting	• Spot-on revenue attribution • KPIs available in single view or channel-level view	• Real-time reporting • Granular reporting • Click map reports
Pricing	• Free plan available that includes A/B testing, a landing page builder, and advanced reporting features • Paid plans start at $16/month	• Free plan available with limited features • Paid plans start at $25/month
Customer Support	• Email support • 24/7 live chat support • A customer success manager for Standard and Pro plan customers with monthly plans exceeding $400	• Email support • Phone and chat support for Business and Enterprise plan • Dedicated account manager for Enterprise customers
SMS Campaigns	• Bulk SMS campaigns • Personalized transactional SMS • Ability to run SMS campaigns in tandem with email and push notifications • Supports all country codes	• Bulk SMS campaigns • Personalized transactional SMS • Ability to run SMS campaigns in tandem with email and push notifications
Integration	• Supports over 130 integrations	• Supports over 150 integrations

Let’s get into the nitty-gritty details of these marketing automation tools. 

Email campaigns

When it comes to email marketing, both Omnisend and Brevo are mass email service providers equipped with powerful features.

Some capabilities you’ll find in both tools include a drag-and-drop editor that lets you create email campaigns and newsletters easily.

Whether you use Omnisend or Brevo, you get email templates that’ll help you get started on your campaigns fast. You can customize the templates to suit your campaign too.

Here is what you can expect from Omnisend.

Brevo templates are equally helpful and eye-catching.

But the email marketing features on Omnisend are more suited for ecommerce businesses.

For instance, Omnisend makes it possible to add ecommerce-focused blocks with recommended products or discount codes. The platform provides unique discount codes that are re-generated automatically.

What’s more?

In addition to saving your templates and sharing them across other stores you may have, you can save individual blocks to reuse in future campaigns. All this is a time-saver.

Omnisend’s email campaigns also have a campaign booster. It guarantees that your emails will get more opens by automatically resending emails that go unopened.

It helps you reach subscribers who missed your email unintentionally.

Both tools also offer A/B testing that ensures you send emails that are likely to bring in the most conversions.

But there’s more you get from Omnisend.

While Brevo (formerly Sendinblue) only allows you to test the subject line or email content, one at a time, Omnisend enables you to test the entire email at once. 

This means you can test the subject line, body, and sender’s name simultaneously. There’s also the option to test these elements separately or combine them as you wish.

Marketing automation

Omnisend and Brevo are both excellent marketing automation software solutions.

Besides email campaigns, Omnisend also supports SMS and web push notifications. Brevo also offers SMS campaigns, as well as WhatsApp and chat. 

Brevo also offers a built-in sales CRM.

Both tools support powerful sales and marketing automation workflows across all supported marketing channels.

With Brevo’s marketing automation, you can automatically send transactional emails and SMS. Similarly, you can create onboarding workflows to give new clients a personalized experience.

Brevo also lets you optimize your workflows using A/B tests. You can split your customers into two and assign each a different path.

By reviewing the outcome of each path in terms of open rates, conversions, click-through rates, etc., you can work with the path that brings in the best results.   

The built-in CRM on Brevo helps you manage your pipeline better.

You can customize your pipeline to fit the nature of your business. Also, you can get a 360-degree view of your customer deals and interactions to personalize your customers’ journey better and provide a consistent experience across all marketing channels.

Things are not different with Omnisend.

You can add your SMS, email, and web push notifications campaigns into a single workflow to create a consistent experience for your customers.

Omnisend also gives you pre-built workflows that make SMS and email automation much easier for you, such as:

• A welcome series for your new customers
• Product and cart abandonment series for customers who show interest in your products but don’t complete the purchase
• Order confirmation
• Cross-sells

And you can use Omnisend’s drag-and-drop automation editor to tailor the workflow to your needs.

Like Brevo, Omnisend lets you optimize your workflows using A/B split tests. But there are other features that let you get more from your efforts: 

• You can get revenue and engagement data of your workflows and find your best-performing automations.
• You can compare how different channels are performing and learn what strategies are working best.

Email list building capabilities

Capturing your customers’ email addresses gives you access to their inboxes where you can nurture an intimate relationship with them.

But you need powerful email list building tools to capture these addresses while remaining non-intrusive and GDPR-compliant.

So which one is right for the job, Omnisend or Brevo?

Both tools offer email list building features like landing pages, signup forms, and Facebook ads.

Brevo’s landing pages are easy to create using an easy drag-and drop-editor. You also get the option to build your landing pages from customizable pre-made templates.

Additionally, you can add follow-up pages, get as detailed as is necessary with your questions, and add targeted CTAs that encourage conversions.

Brevo (formerly Sendinblue) also makes it easy to provide your visitors with professional signup forms. With a drag-and-drop builder, you can add:

• Text input fields
• Images
• Radio button lists
• Dropdown lists

With Omnisend, you get a few more options. You can choose when you want your popups to show up, such as a visitor showing intention of leaving the site.

You can set up smart targeting for your popups. This helps you customize when and where you want them to appear, such as:

• After a visitor has viewed a certain number of pages
• If the visitor is in a specified geographic location
• If the visitor is on a specific store page

This flexibility in designing your popups helps you cause less annoyance to your website visitors and improves conversions.

Omnisend also lets you make your landing pages more high-converting.

You can create a separate landing page for each of your ad campaigns. This gives your visitors a consistent and pleasant experience, from your ad to your landing page.

Omnisend also provides other email list building options for your ecommerce business, such as the wheel of fortune and teasers that can engage your audience.

Your website visitors can click the teaser box to see your latest offers and signup. But until they click on the teaser box, their browsing session goes on uninterrupted.  

The wheel of fortune gamifies your email list building.

In exchange for their email addresses, your website visitors get to spin the wheel to get a prize, such as free shipping or discounts.

Besides entertaining your visitors and increasing the number of emails you capture, the wheel of fortune increases your sales. Think about it — the customer has to purchase to benefit from the discount they’ve won.

There’s flexibility in how, where, and to whom you show the wheel of fortune. You can display it:

• On particular product pages
• When a visitor is about to exit
• To certain customer segments

Segmentation features

You can use either Omnisend or Brevo to get advanced segmentation features that help you send targeted messages with more precision.

Both tools make it possible to segment your lists based on things like:

• Website behavior
• Past purchases
• Declared interests
• Average order value
• Purchase recency and frequency
• Email engagement
• Geographical characteristics

You can use these segments in your Facebook ads, Google and YouTube ads, and other retargeting campaigns.

Omnisend offers more advanced email segmentation capabilities, including real-time automatic updates. You can also use customer lifecycle-based segmentation to power your retention strategies.

You also get segmenting suggestions to guide you through your first segmentations. 

And besides using your segments to send hyper-personalized email campaigns, you can use them for your SMS campaigns and push notifications as well.

Analytics and reporting

Analytics and reporting are vital to improving the performance of your marketing campaigns. They help figure out what’s working and what isn’t, and you can make the most out of the strategies that are bringing in the best results.

Both Omnisend and Brevo provide powerful analytics tools to assess your campaign and automation performance.

Omnisend, for instance, offers spot-on revenue attribution to help you identify the strategies that bring in the most sales.

You can compare the revenue generation of different periods, campaigns, and workflows, get comprehensive engagement reports, and more.

All KPIs are available in a centralized place in a single view or channel-level view.

With Brevo, the analytics and reporting features are great as well in providing detailed insights to improve your campaigns.

You can track the performance of your transactional emails and other marketing campaigns in real-time.

Real-time reporting helps you respond quickly to issues like low deliverability and open rate. You can even identify trends in your audience’s behavior that can help improve your campaigns.

With Brevo’s support for granular reporting, you can filter the reports by senders’ addresses, tags, periods, or automation workflows.

Brevo also offers click map reports that show you how your subscribers are engaging with your emails.

We’d say, in this round, both tools win.

SMS campaigns

A tool that lets you run SMS campaigns alongside email campaigns without having to switch between tools is convenient for any marketer. And that’s what you get when you use either Omnisend or Brevo.

The process to create your SMS campaigns is also beginner-friendly with both tools. Here’s the SMS campaign setup page for Brevo.

With both tools, you can send bulk SMS campaigns or set up personalized transactional SMS messages and promote time-sensitive and special campaigns. 

Here’s an illustration from Omnisend.

But there’s an extra benefit of using Omnisend for your SMS campaigns — you can add email and push notifications into the mix.

This helps you take an omnichannel approach to your marketing.

Omnisend also supports all country codes, which helps you reach customers in any part of the world.

Integration capabilities

Whether you use Omnisend or Brevo (formerly Sendinblue), you integrate them seamlessly with over 100 tools to support your email and SMS marketing campaigns. You can also use an API to add any of your favorite tools.

Omnisend supports integration with your favorite CRM and other ecommerce platforms, such as Wix, Shopify, WooCommerce, and BigCommerce.

You can also integrate it with other tools to help you with:

• Loyalty and rewards programs
• Email capturing
• Ad targeting
• Capturing and showcasing customer reviews
• Shipping and logistics
• Customer support
• Affiliate and influencer marketing
• Managing subscriptions

Brevo is also generous with its integration capabilities. You can add your favorite tools to support you with:

• Payment services
• Lead generation
• Customer support
• Contact management

Pricing

One thing you’ll love about both Omnisend and Brevo is the free plan option.

But there’s a major difference in the contact limits and features provided.

With Brevo, the free plan supports unlimited contacts and 300 emails per day. Omnisend’s free plan supports 250 contacts and 500 emails per month. But it also gives you up to 500 web push notifications and 60 SMS. 

When it comes to the features, Omnisend’s free plan offers access to all available features the higher-priced plans get. On the other hand, the features offered in Brevo’s free plan are limited.

For instance, you don’t get A/B testing, a landing page builder, or advanced reporting features with the free or Starter plan. You have to go for the highest-priced plan. Yet, these features are available with the free plan on Omnisend.

What’s more, compared to Brevo, Omnisend’s paid plans are cheaper. But you still get plenty of helpful features to build your ecommerce business.

Here are the plans offered by Omnisend:

• Free: $0/month for 250 contacts and 500 emails/month
• Standard: $16/month for up to 500 contacts and 6,000 emails/month
• Pro: $59/month for up to 500 contacts and unlimited emails

Here is what you can expect from Brevo. Note that the prices will vary based on the monthly email volume:

• Free: $0/month for 300 emails/day
• Starter: Starting from $25/month for 20k emails/month
• Business: Starting from $65/month for 20k emails/month
• Enterprise: Customized

All plans come with unlimited contacts.

For more information, use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them. 

Customer support

Brevo offers email support for all its plans. The Business and Enterprise plan gets phone and chat support. Enterprise customers also get a dedicated account manager.

There are mixed reviews about the quality of customer support at Brevo.

This one customer shows disappointment in the quality of support they received.

Another customer shows satisfaction with the level of support received.

Omnisend is more generous with customer support.

In addition to email support, all plans, including the free plan, get 24/7 live chat support. The Standard and Pro plan customers with monthly plans exceeding $400 get a customer success manager too.

There’s no gray area with the quality of Omnisend’s customer support. It’s award-winning. The company has won awards for the best customer service twice in a row.

Omnisend vs. Brevo (formerly Sendinblue): Final thoughts

There you have it, a feature-by-feature Omnisend vs. Brevo (formerly Sendinblue) comparison.

Here’s a summary of what we’ve gathered:

• Email campaigns: Brevo and Omnisend help you build email campaigns. But Omnisend’s email campaign features are created with ecommerce businesses in mind.
• Marketing automation: You get revenue and engagement data of your workflows when you use Omnisend, and this helps you make the necessary adjustments to boost revenue.
• Email list building: Omnisend offers out-of-the box list building tools and capabilities to add more leads to your pipeline.
• Segmentation: Omnisend goes beyond basic segmentation features with segmentation suggestions and automated updates of your lists.
• Analytics and reporting: Both Omnisend and Brevo have powerful analytics and reporting capabilities.
• Pricing: Omnisend is cheaper but with plenty of helpful features to grow your revenue. This gives you a higher ROI
• Customer support: With Omnisend you get award-winning customer support that’s available 24/7.
• SMS campaigns: You’re guaranteed to reach customers from any part of the world with Omnisend.
• Integration: Both Omnisend and Brevo offer excellent integration capabilities.

Brevo (formerly Sendinblue) is an ideal choice for newbies due to its generous free plan of unlimited contacts and 300 daily emails. And you mostly get basic marketing automation features, which makes it a good place for beginners to start.

Omnisend, on the other hand, has features that are tailored for scaling ecommerce businesses. With email marketing, SMS, and web notifications, you can adopt an omnichannel marketing channel.

You don’t need to be an IT guru to navigate Omnisend. A drag and drop editor, customizable templates, and pre-built email automation workflows will ensure you create high-performing marketing campaigns with little to no experience.

And with 24/7 customer support available, there’s always someone to help you out when you get stuck.