Omni-channel pricing with the connected customer

Bryan Eisenberg

Check out this demo below. Full disclosure: I recorded this demo at the IBM booth at NRF 2016 in NYC as part of the IBM Retail Futurist program. Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault.

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Or for an electronics retailer, a cafe where he can poke/play/manhandle the demo equipment, then say ‘yes’ and walk out with the new stuff. Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City.

Trending Sources

VR and AR Offer Innovative Solutions For Real B2B Marketing Problems

Forrester eCommerce

If you’ve ever encountered virtual or augmented reality in the business world it was likely at an event or tradeshow where a company had an AR/VR demo at their booth to draw in “traffic.”

2017’s Top Sales & Marketing Superstars – and Their Secret to Success

Forrester eCommerce

Attend @DiscoverOrg demo > see CIO contact working at different company > chuckle with team about poor data quality > email CIO contact after demo > learn he changed companies one month ago > land $50k project with his new team. See How DiscoverOrg Can Help You Torch Your Sales Quota Request a Demo Today. More pipeline, bigger deals, massive wins … DiscoverOrg customers are total superstars!

Demo 24

[Infographic] How to Fix Spooky In-Store Compliance Issues

Wiser

Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today. With Halloween just around the corner, candy and costumes are flying off the shelves.

Demo 12

Activity Report: Drill Down to See What is Actually Happening With Your Site or Product

Kissmetrics

Video Demo. We’ve created this short video demo that explains Activity Report in under 2 minutes. Request a demo to see how it will work for your company. A part of using analytics is knowing what user behavior is driving what action.

Demo 39

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

Kissmetrics

Make it as descriptive as it needs to be — Explore [my product], See a demo, Check out this case study, etc. No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them.

Demo 102

Finding the people and taking the people out of retail

Bryan Eisenberg

OPOS Technical Council (OPOS – J) demo on the NRF 2017 trade-show floor. NRF 2017 kicked off with a keynote titled “ Building Tomorrow’s Workforce: How Retailers Are Attracting and Retaining Talent.”

Demo 26

Defeating ‘The 4 Horsemen Of The Retail Apocalypse’

Retail TouchPoints

Computers: Lower-priority category where customers demand newest technology and in-store demos…but got lots of floor space instead.

Arts 74

[eBook] Wiser’s 2017 eCommerce Holiday Guide

Wiser

Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today. With back-to-school season gone, it’s on to the next and the biggest retail shopping holiday of them all.

Demo 11

The Power of YouTube Influencer Marketing: 2X Brand Awareness Plus Customer Trust & Sales — What’s Not To Love?

BigCommerce

But great work with YouTube influencers does not stop at strong demo and topical overlap. There’s a variety of influencer marketing tactics out there –– and many of them are highly effective.

Why In-Store Visibility Matters and How to Improve it

Wiser

Were all the magnets on the display with the demo unit correctly installed? Schedule a personalize d demo today  to learn how to turn retail data into action.  .

Demo 19

See It, Share It, Shop It: eBay Announces Two New Features to Benefit Sellers

ChannelAdvisor

Recently, eBay announced two new features demoed at their seller celebration, eBay Open 2017 : Find It On eBay and Image Search. Imagine finding the perfect item on eBay simply by sharing a photo.

Demo 29

How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use

BigCommerce

Screencasts are most often used for demos, but can also be useful in showing the ease and simplicity of a platform. The Human Solution’s explainer is a great example of a demo done well. .

Demo 65

New Direct to Consumer Guide from Wiser and CPC Strategy

Wiser

Schedule a personalize d demo today ?to Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. We’ve just wrapped up an eBook with our friends over at CPC Strategy called The Wholesale Brand Disruption Guide.

Demo 13

11 Welcome Email Template Examples That Grow Sales From Day 1

BigCommerce

We’ll be happy to answer your questions or walk you through a demo of our app. The welcome email is the most important email brands can send to new subscribers. Yes, even more important than all the broadcast, targeted and triggered messages combined.

Support is now available via live chat

Klaviyo

In addition, our Product Education Team holds weekly office hours , provides live demos of Klaviyo features, and conducts an extended question and answer session. We’re happy to announce that we’ve added another way to get help when using Klaviyo.

6 Ideas You Can Try Today to Boost Your SaaS Growth and Retention

Kissmetrics

You’ll need a soundproof studio with someone to keep an eye on the chat box while another person walks people through the product demo. Therefore, Intercom took a hybrid approach to product demos. They showed pre-recorded demos interspersed with live Q&A and discussion.

Magento Increases B2B Capabilities with New Dedicated Module

Blue Acorn

the Brentmill demo brand shown in screenshots). Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well.

How to Win with In-Store Competitive Intelligence

Wiser

Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today. This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store.

Demo 19

Experience-Driven Commerce: 6 Ways to Become an Experience Business

GetElastic

Book a demo today This post is based on a keynote by Brad Rencher , Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty.

How Retail Arrived at Black Friday 2017

Wiser

Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today. . For many years now, the day after Thanksgiving has been full of door buster deals.

Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

Then 15% of those go through with scheduling a demo. And 40% of those chatbot-driven demos are converting to paying customers. Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one.

B2B 35

29 Inspiring Examples of Behaviorally-Targeted Emails You’ll Need to See to Believe

Kissmetrics

The demo or getting started video? When it comes to creating behaviorally-targeted marketing emails , we could all use a little inspiration.

5 Steps to Gain More Control of Your Shelf Space

Wiser

Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today. This is a guest article by John Duggan, Business Development Executive at Wiser.

Demo 14

Finding a Balance Between Free Shipping and Discounts

Wiser

Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today. . Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value.

How to Improve Your Promotional Strategy Using Competitor Ads 

Wiser

Schedule a demo today. . Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. An important aspect is the look and feel of your ads. A successful promotional strategy can bring your brand to a more targeted audience. As always, retailers are competing for the same audience and potential customers.

3 Retailer Red Flags and How to Fix Them

Wiser

Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today. . This is a guest article by Anthony Madrigal, Sales Director at Wiser. .

[Infographic] 2017 eCommerce Holiday Strategies

Wiser

Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today. The holiday season is right around the corner, if you can believe it.

Identifying and Mitigating Churn With Customer Engagement Automation

Kissmetrics

Click Play below to watch our Campaigns explainer video: Or request a demo to see how Campaigns can help your company. You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer.

What Makes Shoptalk Special?

Blue Acorn

On the other, an entire track on Monday and Tuesday is devoted to demos and announcements of new technology. In just a few weeks, the hot sun shining over Las Vegas will beam down upon the pale and smiling faces of an encroaching army of office-dwelling ecommerce merchants.

Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Forrester eCommerce

Forrester has identified the eight leading vendors in the space and spent the last four months putting them through a grueling process of due diligence, product demos, capability assessments and customer reference checks. Few industries are immune from the digitization of experiences, content, services, and products.

4 Data-Backed Conversion Hacks that Cost You Nothing

Kissmetrics

Seeing a video demo in action is much more compelling than reading a block of text about how great your product is. Product features, demos, and descriptions are amazing when it comes to pushing a customer to buy. Conversions are in the toilet. Traffic is still coming in.

6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

Book a demo to get a free trial. “Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible.

How Placement, Blocking, and Interaction Drive Shelf Health and Sales 

Wiser

Those could include simple, traditional signage, or more modernized displays with tablet displays, demo videos, etc. Schedule a persona l ized demo today ?to This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. .

How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products

Wiser

Schedule a personalize d demo today ?to This is a guest article by Clement Ng, Customer Success Manager at Wiser. . Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers.

Guide to Omnichannel Pricing

Wiser

Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today. In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors.

How to Get Ahead with Wiser’s In-Store Retail Software

Wiser

Schedule a personalized demo today to learn how to turn retail data into action. Schedule a demo today. . I recently caught up with Tom Vieira, Director of Product Management on the in-store side here at Wiser.

Demo 12

How to Use Customer Feedback Loops to Reduce Churn

Kissmetrics

Instead of just hammering out new copy, Joel used feedback gathered from surveys, chat logs, and support to create a customer-driven message that increased the total volume of demo requests by 35% and increased the total volume of product signups by 27%. Churn is a fascinating thing.

[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

You can gain insight into who a popular target demo would be by revisiting your buyer personas and coupling that with analysis of your purchase funnel — who is buying what? Free Download. Get this entire report in a PDF version for further reading, research and action.