However, despite its popularity, the app has its drawbacks, leading users to consider Brevo alternatives for a quicker and hassle-free email marketing service.
For instance, its free plan has significant feature limitations, and paid plans restrict advanced functionalities behind higher tiers.
Also, Brevo’s interface, while visually appealing, can have a bit of a learning curve. Meanwhile, other apps may be able to provide a better user experience with their user-friendly interface.
This post highlights 9 best Brevo alternatives, both free and paid, that offer a range of features to cater to different business needs.
Make the right choice
The right email service provider can save you money, improve deliverability, and help you build better relationships with your customers. Here's everything you need to know to choose the best platform for you.
In selecting the Brevo alternatives listed in this article, we evaluate their ratings and reviews on trusted review sites like G2. This helps us assess their reputation, best features and ease-of-use.
However, we don’t rely solely on reviews. We also test the key features ourselves to verify user feedback. To paint a complete picture, we then compare our findings with Brevo reviews.
Brevo alternatives: an overview
Before we take a deep dive into the best Brevo alternatives, here’s a quick overview of each one.
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One great thing about both Omnisend and Brevo is they both offer free plans.
However, the inclusions differ greatly.
While Brevo’s free plan supports unlimited contacts and 300 emails per day, Omnisend allows you to send 500 emails per month, reach up to 250 contacts, create up to 500 web push notifications and, for Shopify users, publish 50 reviews.
Omnisend’s free version also bags brownie points because users get access to all the features offered in paid plans, including a template library, automated workflows, audience segmentation, and 24/7 customer support.
On the other hand, Brevo’s free plan users miss out on lots of advanced features.
Omnisend email marketing features
Common email marketing features you’ll find in both tools are drag-and-drop editors, customizable email templates, and powerful list-building.
That said, Omnisend’s email marketing tools extend its features to include pre-built automation workflows, smart segmentation, and personalization.
Another feature that makes Omnisend one of the best Brevo alternatives is its powerful email builder. This email builder has earned a great reputation for its ecommerce-focused tools like discount blocks and product recommender.
The tool also offers international SMS, which can be beneficial, particularly since in other similar platforms such features are limited to only a few countries.
Unlike Brevo, Omnisend also offers real-time automatic updates and customer lifecycle-based segmentation. Targeting can be as simple or as intricate as you prefer, and there are plenty of tutorials to guide you.
Channels used
Both Omnisend and Brevo are great tools for those looking to leverage omnichannel marketing. Users can create consistent messaging across multiple channels, including email, SMS, push notifications, social media, and more.
Paid plans comparison
Just like Brevo, Omnisend’s pricing plans largely draw from the number of contacts you want to send emails to.
For instance, on the Standard plan, having up to 500 contacts will cost you $16/month. On the other hand, having 10,000 contacts on the same plan will cost $132/month.
This means that even small businesses with a short email list can access the features of high-tier plans. The tool’s Pro plan starts at $59/month.
Unlike most other marketing automation platforms, Brevo bases its pricing on the number of emails sent per month, instead of subscriber count, which there is no limit on. So, if you don’t want to send out a lot of emails but have a huge customer base, Brevo might be the better option.
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Omnisend’s award-winning customer support makes it one of the most sought-after Brevo alternatives. Live chat and email support are available to users on all plans, including the free plan.
Covering all time zones, the Omnisend support team has an average response time of under five minutes.
Every Standard and Pro plan user paying more than $400/month is assigned a dedicated Customer Success Manager who will help you set up your initial automations and campaigns.
Brevo also offers email support across its plans. Customers under the Enterprise Plan get a dedicated account manager. However, some users complain of long response times.
AWeber’s free plan allows up to 500 subscribers and 3,000 emails per month. It gives you access to most of its basic features, including one email list building, one landing page, email templates, and one basic email automation.
However, features like advanced analytics, split testing, and behavioral automation aren’t included in the free plan.
AWeber email marketing features
AWeber’s extensive library of pre-built email templates is where it really shines. Moreover, it allows users to design professional graphics on Canva and drag them into their email.
It also has a Smart Designer which lets you create branded templates automatically. All you have to do is paste your website’s URL.
AWeber has powerful tools to set up effective email autoresponders, helping marketers save time.
However, it may not measure up as the equivalent alternative to Brevo when it comes to contact segmentation.
Sure, you can create segments based on the contents of any field or user activity in your database. But the option to send emails to several segments at once is missing.
That said, AWeber probably takes the trophy when it comes to integrations, offering 750+ of them.
All in all, AWeber is a great Brevo (formerly Sendinblue) alternative if your requirements are mostly limited to email marketing only.
Channels used
One of the major drawbacks of using AWeber for email marketing is that it doesn’t offer multichannel tools. It’s limited to web push notifications and email for marketing.
If you’re looking to incorporate other channels like SMS or social media marketing, you’ll need to integrate AWeber with third-party platforms that offer those functionalities.
In contrast, Brevo is an all-in-one CRM suite that combines SMS marketing, Facebook ads, and WhatsApp marketing.
Paid plans comparison
AWeber’s paid plan starts at $14.99/month for up to 500 subscribers. For a larger subscribers’ list, you’ll have to pay more, with a maximum of $1,187.99/month for 150,000 contacts. The Unlimited plan is an exception on this front and is fixed at a price of $899 per month, irrespective of the size of your contact list.
It is important to note that paid users under the Lite plan can only have one email list and access to very basic templates. So, the only difference between the Free and Lite Plan is that the latter offers three landing pages instead of one and provides 24/7 support.
Customer support
One reason why online merchants opt for AWeber is its excellent customer support.
Unlike many other platforms, this Brevo alternative offers live chat, email, as well as telephone support. There is also a very elaborate online knowledge base and video tutorials for those who are more comfortable with self-troubleshooting.
Just like Brevo, AWeber comes with personalized account management for its top-tier plan users.
Check out our post on AWeber alternatives to discover other great tools you can use.
GetResponse has a free trial that allows users to test premium features for up to 30 days without a credit card or a hidden fee.
Although some important features such as A/B testing, scheduling, and ecommerce tracking are missing in the free plan, it’s still a good place to start.
GetResponse email marketing features
Apart from being a powerful email marketing automation platform, this Brevo alternative also offers access to landing page builders and webinar software.
For businesses looking to improve conversions, GetResponse comes with features such as transactional emails, shoppable pages for ecommerce, countdown timers, and pre-built automation flows.
Audience segmentation with GetResponse is just as easy. You can divide contacts by customer purchases, order history, and site behavior.
Unfortunately, many of GetResponse’s key features only come with its high-tier plans. Sending transactional emails will require a paid add-on and SMS marketing is missing in its core plans.
Channels used
GetResponse supports many different communication channels including landing pages, webinars, forms, surveys, SMS, as well as social platforms.
Paid plans comparison
GetResponse offers four paid plans, all geared towards different needs and budgets.
Its Email Marketing plan starts at $19/month, Marketing Automation plan starts at $59/month, Ecommerce Marketing plan starts at $119/month, and the MAX plan, which is for businesses with advanced needs, starts at $1,099/month.
Prices across all plans increase with a growing contact list.
One factor that sets this Brevo alternative apart is its special discounted plans for charities and NGOs.
Customer support
With GetResponse, you can expect 24/7 customer support via live chat and email, and email support is available in eight different languages.
The tool also offers ample support in the form of a knowledge base, webinars, guides, and documentation.
Constant Contact doesn’t offer a free plan, but you’ll have access to a 30-day free trial.
Constant Contact email marketing features
Constant Contact is a great Brevo alternative if you’re a beginner looking to ease into the world of email marketing.
Right from the time you create an account, the platform will guide you to create your first campaign.
For marketers pressed for time, there are several customizable templates on offer. However, some users claim that they’re not up to the mark in terms of design and style.
One area where Constant Contact fails to compete with Brevo is automation. While it does have email automation, it doesn’t allow merchants to design their own automation workflows. This is only possible under its Premium plan, which can be quite expensive for small businesses.
Some Constant Contact features that only a few Brevo alternatives offer, however, are event management, appointment scheduling, and digital product downloads.
Channels used
Constant Contact makes it possible for you to integrate your social accounts, reach new audiences, and grow your business. Recently, it also launched a tool for SMS marketing — a feature you can add to your Premium plan.
Furthermore, you can easily create surveys, events, ads, as well as landing pages using this powerful Brevo alternative.
Paid plans comparison
Compared to other Brevo competitors, Constant Contact ranks pretty low on the affordability scale.
Although the base plan starts at just $12/month, the price increases sharply as your contact list expands. For example, the rate grows to $30/month for 1,000 contacts, $80/month for 5,000 subscribers, and so forth.
The monthly email sends provided by Constant Contact is 10X your contact list, whereas Brevo charges by email.
The Standard plan provides a 12X contact tier allowance and starts at $35/month for 500 contacts. The price grows to $110/month for up to 5,000 contacts.
For the Premium plan, you pay $80/month for 500 contacts, which increases to $200/month for 5,000 contacts with a monthly email send limit of 24X your contacts.
Ultimately, when we compare Constant Contact vs Brevo by pricing, the latter emerges as the obvious winner.
Customer support
What makes Constant Contact a great Brevo alternative is that it offers several ways to get a hold of a customer agent for assistance.
There’s live chat, phone support, as well as email assistance. Its Standard and Premium plans come with onboarding calls, which can be really valuable for new users.
The platform features a fairly extensive knowledge base, and a lively community forum with insightful discussions.
The only drawback?
Live chat and phone support aren’t available on Sundays, which can lead to delays.
Mailchimp’s free plan allows you to add up to 500 contacts and send 1,000 emails per month. Although the plan used to be a lot more generous, it covers some great features even today, including smart design and content tools, and multichannel tools to grow your business from one place.
Although Mailchimp’s free version comes with some templates, Brevo is a lot more liberal on this front and includes alltemplates for free.
The good thing about Mailchimp?
You can try out all plans except the Premium one for free for up to 30 days, which is a lot more than most other tools provide.
Mailchimp email marketing features
Mailchimp is undoubtedly one of the greatest Brevo alternatives if you’re in pursuit of professional-looking customizable email templates. Its email template editing tools are some of the best in town and the tool also supports more advanced users with the capability to write their own HTML code with its custom builder.
Another aspect worth praising is its clean visual report dashboard that’ll give you real-time updates on critical performance metrics.
Moreover, Mailchimp boasts advanced AI capabilities. These can help you get ideas for newsletters, copy, and design, and write engaging emails faster by means of simple prompts.
This Brevo competitor, however, falls short when it comes to sophisticated audience segmentation. That said, its sheer simplicity makes up for this drawback and is perfect for customers who only require the basics.
Channels used
One reason why Mailchimp is one of the best Brevo alternatives is its built-in CRM.
Moreover, whether you want to sync customer data, automate workflows, or track performance metrics, Mailchimp has integrations that can assist you with your goals. It’s a powerful one-stop-shop marketing platform.
Paid plans comparison
Although Mailchimp’s pricing plans are flexible, they can also be extremely confusing.
First off, you can either opt for a monthly plan or choose to pay as you go. With the latter, you swap monthly recurring charges for email credits. This is geared towards merchants that send emails infrequently.
Things get complicated when you realize that Mailchimp’s monthly plans are based on both contact counts and email-sending limits. Furthermore, the contact count includes non-subscribed and unsubscribed contacts, which can increase bills substantially.
While Mailchimp isn’t the most expensive Brevo alternative, it definitely has steep pricing when compared to many tools in the market.
For instance, Mailchimp’s Essential plan starts at $13/month for 500 contacts. Meanwhile, Brevo’s Starter plan costs $25/month.
Customer support
Mailchimp’s customer support is typically well-regarded by its users. It’s included in all its plans, although the free version only comes with email support for 30 days — users are limited to guides and tutorials after that.
In terms of responsiveness though, Brevo is a lot quicker. Another downside of Mailchimp is that phone support is only available to Premium users.
Klaviyo’s free version allows 500 email sends every month as well as 150 free SMS and MMS credits.
One advantage of Klaviyo’s free plan is its inclusion of some advanced features, such as email personalization, segmentation, and automated A/B testing.
In terms of the number of email sends and contacts allowed, Brevo is more generous. However, if accessing more features is your priority, Klaviyo makes for a great Brevo alternative.
Klaviyo email marketing features
Klaviyo makes email building straightforward — thanks to its user-friendly drag-and-drop interface. You can also upload your brand font and colors on the system to maintain a consistent branding across your emails.
Klaviyo stands out as one of the best email automation tools amongst Brevo competitors too. For starters, you can automate a particular email template each time you win a new subscriber. This gives new users a fair idea of where to start.
It also comes equipped with the ability to create complex automated flows and segmentation.
Channels used
Klaviyo supports the execution of marketing plans for several channels, including email, SMS messages, social advertising, signup forms, and popups.
This Brevo alternative also allows users to unlock powerful growth marketing possibilities by means of its many integrations.
Paid plans comparison
Klaviyo is pretty expensive when compared to most Brevo alternatives, and its plans are a bit tricky to comprehend.
Apart from the free plan, it offers two plans — one for just email, starting at $20/month, and one for both email and SMS, starting at $35/month. Moreover, the prices increase steeply when you need to accommodate more contacts.
For instance, if you have 20,000 contacts, both plans cost $375/month with 150 monthly SMS/MMS credits. Brevo’s prices are starkly different, and a lot more viable for small businesses.
Customer support
Klaviyo doesn’t have a great reputation for customer support. According to some users, they’re not as responsive and are often unsure about some technicalities themselves.
Moreover, those on the free plan only have access to email support for 60 days, and then they’re limited to Klaviyo’s articles, webinars, and forum.
Although ActiveCampaign doesn’t have a free plan, all of its paid plans offer a 14-day free trial.
During this trial period, you’ll have complete access to its functionalities, including email marketing, marketing automation, and CRM tools.
However, you’ll lose access to any data collected or campaigns created during the trial period if you choose not to upgrade to a premium plan.
ActiveCampaign email marketing features
Where ActiveCampaign stands out from other Brevo alternatives is its robust automation capabilities.
The platform offers 75 native automation triggers and actions. This enables businesses to automate a wide range of marketing, transactional, and one-to-one email communications.
You can set up complex automation workflows with up to 5 triggers and unlimited actions within the automation, allowing for advanced branching, dynamic routing, and conditional waits.
This level of automation is further enhanced by ActiveCampaign’s AI-assisted features, which provide 800+ integrated triggers and actions..
ActiveCampaign also stands out with its email templates. You can choose from 250+ expertly crafted templates, with a range of options for B2B and B2C communication.
It also supports custom data fields and integrations with 940+ apps. This is a significant advantage over Brevo offering only 750+ integrations.
Channels used
Just like Brevo, ActiveCampaign provides a wide range of communication channels and marketing tools.
The platform supports email, SMS (with SMS add-on available for higher-tier plans), forms, mobile apps, landing pages, Facebook Ads, and site messages.
While Brevo also offers Facebook Ads, web push notifications, and popups, its channel offerings are more limited compared to ActiveCampaign’s broader suite of options.
Paid plans comparison
ActiveCampaign’s pricing depends on how many contacts you send emails to.
For instance, on the Lite plan, which is the lowest-paid plan for ActiveCampaign, having up to 500 contacts will cost you $15/month, while 1000 contacts on the same plan will cost $39/month.
You’ll have access to core features like email marketing automation, site and event tracking, and 24/7 chat and email support.
However, it has limited automation capabilities compared to higher tier plans like Professional and Enterprise. These plans cost $187/month and $323/month respectively for 2,500 contacts. Like other Brevo alternatives, the price increases as more contacts are added.
Brevo’s pricing is significantly more affordable for small businesses, with its Business plan billed at $65/month for unlimited contacts.
Customer support
For new customers, you can get in touch with ActiveCampaign’s sales team through a toll-free sales number. Existing customers have support through live chat, help center, and on-demand resources.
Mailjet’s free plan allows users to send up to 200 emails per day, totaling 6,000 emails per month. Brevo counters this with a slightly higher sending limit of 300 emails per day.
This Brevo alternative also includes advanced features such as APIs, SMTP Relay, and Webhooks. These tools are designed for developers to integrate additional email functionalities.
So if you’re looking for access to more features, Mailjet is a fantastic alternative to Brevo.
Mailjet email marketing features
Mailjet and Brevo go head-to-head when it comes to core email marketing features. Both offer drag-and-drop editors for crafting visually appealing emails, subscriber management tools for segmentation, and campaign analytics to track performance.
Mailjet also offers A/B testing to optimize subject lines and email content for better engagement.
However, where Mailjet excels is high-volume email delivery. You’ll have access to advanced features specifically designed to ensure email deliverability, including email address validations and dedicated IP for higher-tier plans. This is ideal for businesses frequently sending a large number of emails.
Channels used
Compared to other Brevo alternatives that offer multi-channel marketing capabilities as their core offering, Mailjet allows these functionalities through integrations with third-party platforms.
Paid plans comparison
Mailjet offers three paid plans in addition to its free plan. The Essential plan, starting at $15/month for 15,000 emails, includes features like Mailjet branding removal similar to Brevo’s lowest-tier paid plan.
However, Mailjet tops it up with additional features like 50 email previews per month, email address validation, and 1 sub-account for team collaboration. It includes a basic level of AI assistance with copy and subject line generation and a form builder for lead capture.
For all of Mailjet’s paid plans, you pay more as your email sending limit increases. For instance, the Essential plan costs $15/month for 15,000 emails, while the Premium plan costs $25/month for the same number of emails, with the price increasing to $50/month for 50,000 emails.
For businesses looking to send high-volume emails (50,000+ emails/month), Mailjet offers priority support via chat and phone, along with a dedicated IP address for users sending 100,000+ emails/month to improve deliverability.
It also offers a Custom plan with tailored pricing, similar to Brevo’s Enterprise plan which offers a dedicated technical account manager.
Customer support
Mailjet seems to cover more bases for customer support options, including comprehensive onboarding, phone and chat support, and deliverability training. However, these options are only available for Premium and Custom plans.
Essential plan users only have access to online customer support.
Unlike Brevo, Moosend doesn’t have a free plan. However, it offers a 30-day free trial that gives you unrestricted access to unlimited emails for up to 1,000 subscribers.
Moosend email marketing features
Just like Brevo, Moosend offers drag-and-drop features with pre-built templates for easy email campaign creation. Brevo might have a slight edge in user-friendliness because of its intuitive interface. However, Moosend offers a wider library of 90+ customizable templates compared to Brevo’s 40+ email templates.
Moosend offers a landing page builder for all of its plans, which Brevo only offers for the higher tier plans. This can be a deciding factor if you need a platform that combines signup form creation and landing page design.
Moosend’s segmentation feature has the advantage of dynamic content that allows you to create customized email sections based on individual subscriber profiles.
Channels used
Moosend focuses primarily on one key channel, which is email marketing. However, it does integrate with 100+ third-party tools, potentially extending its reach to other channels.
Paid plans comparison
Moosend is reasonably priced when compared to other Brevo alternatives.
The base plan, which is the Pro plan, starts at just $9/month for 500 subscribers and unlimited emails. Meanwhile, Brevo’s Starter plan is billed at $25/month.
However, the price increases as your subscriber list increases. The rate is $16/month for 1,000 subscribers, increasing up to $5,840/month for 1,000,000 subscribers.
Moosend provides unlimited monthly email sends, whereas Brevo’s pricing increases by email send volume. Additionally, Moosend offers Credits Bundles that provide a pay-as-you-go approach.
You can purchase credits in bulk, starting at $350 for 350,000 emails and unlimited subscribers, and use them to send emails whenever you need. This option gives access to the same email marketing features as the Pro plan but without a monthly commitment.
When compared to Brevo’s pricing, Moosend emerges as the winner because of its competitive pricing plans.
Customer support
Moosend offers a few customer support options depending on your plan. This includes a free knowledge base with helpful articles and tutorials.
For direct contact, Moosend also provides email and chat support, which are accessible for all users, including those on a free trial. However, if you need a more immediate response, the priority support feature with a dedicated account manager is offered on the highest tier plan.
Best Brevo alternatives: final thoughts
There you have them, the best Brevo (formerly Sendinblue) alternatives you can consider to take your email marketing efforts to the next level.
Still unsure of which tool to pick?
Start by closely assessing your business needs, goals, and budgets. And always remember to think about the long-term.
Also consider whether you want a tool solely for email marketing, or if you’re looking for a more complete platform. While AWeber might be a great fit for the former, tools such as Mailchimp are more thorough.
And if you have an ecommerce store, you’ll be missing out if you don’t give Omnisend a try.
Grow your email marketing ROI with Omnisend’s suite of powerful tools.
Richard is a Content Marketing Manager at Omnisend. An avid writer, he's said to have been born holding a pencil. Fascinated by all things handmade, if he's not reading or writing he can often be found practicing leathercraft.
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