10 best Shopify abandoned cart apps to win back sales

Reading Time: 12 minutes

Do you have an abandoned cart problem?

If so, don’t panic — this is a common issue for Shopify store owners. In fact, according to a Statista report, the average online shopping cart abandonment rate is a massive 70.19%. You’re in good company!

A good Shopify abandoned cart app can win back a healthy percentage of this lost revenue. However, many merchants still believe that the best abandoned cart apps are the least budget-friendly.

To bust that myth, we’ve put together a fresh list of the very best Shopify abandoned cart apps, based on both user reviews and their overall effectiveness.

Why customers abandon their cart on Shopify

Every Shopify store is different. With that said, these five issues that result in abandoned carts are relatively common among Shopify merchants:

1. Unforeseen extra costs

Customers often abandon Shopify shopping carts when they’re going through the payment process because they may be shocked by the hidden costs that appear seemingly out of nowhere. These tend to include additional taxes and high shipping costs.

To avoid this problem, your Shopify store should list any extra payments upfront or offer free shipping in your abandoned cart emails.

2. Mandatory account registration

Providing an easy and painless customer experience should be a priority for any Shopify merchant. However, a common mistake is making account registration a mandatory step before proceeding with the next step. This can result in shoppers simply abandoning their cart and not coming back again to buy the product.

To avoid this mistake, make account registration optional.

3. Slow live chat support

Customers don’t have all day to wait for a response from a support team to solve an issue or question related to the product they’re about to buy. If live chat support is too slow, people are likely to abandon Shopify carts and go shopping elsewhere.

Chatbots can help you alleviate this problem by chatting with the customers until there’s a need to talk to a real person from the support team.

4. Concerns about payment security

Customers will only buy your products or services if they’re 100% percent sure that your Shopify store is secure. Issues like flawed designs, outdated layouts, missing images, and expired SSL certificates will make visitors abandon their Shopify carts immediately.

To avoid this, make sure to build trust on the checkout page and throughout your online store by maintaining adequate security, building strong branding, and adding social proof.

5. Complicated checkout process

Your potential customers will abandon the checkout process if it’s too complex or time-consuming. To increase your chances for abandoned cart recovery, make your Shopify checkout process as smooth as possible.

How to recover abandoned carts on Shopify?

It’s simple: you choose the right Shopify abandoned cart app for your business and use it effectively. Usually, this means sending a series of carefully-timed messages over multiple channels, reminding the customer of their missed purchase. 

Messages can include things like a photo of the abandoned item, an easy link back to the product page, an SMS reminder, an incentive such as a discount or free shipping, and similar product recommendations:

Popular channels for abandoned cart recovery on Shopify include:

• Email: Welcome, browse abandonment, and cart abandonment emails made up 88% of all automated email orders for Omnisend customers
• SMS: These widely-read messages can add a sense of urgency to your abandoned cart series with time-sensitive deals
• Exit-intent popups: Catch users as they are preparing to navigate away from your store and give them a second chance to complete the purchase
• Website chatbots: These handy helpers guide users through the shopping experience and can leave subtle reminders about an unfinished purchase
• Push notifications: Increasingly popular push notifications give reminders directly on-screen, regardless of which website the user is browsing. 

It’s always a good idea to use a combination of these channels in your abandoned cart workflows. Let’s check out the best Shopify abandoned cart apps that allow you to do this.  

Best Shopify abandoned cart apps

• Omnisend
• Tidio
• PushOwl
• Care Cart
• Persistent Cart
• Keep Cart by Marsello
• WhatsApp Abandoned Cart & Chat
• Adoric
• RecoverMyCart
• Picreel

1. Omnisend

Shopify App Store rating: 4.8/5

Omnisend is the most complete marketing automation app for Shopify. Designed specifically for ecommerce retailers, it naturally includes powerful abandoned cart recovery features. You can easily combine email, SMS, and more for a truly omnichannel Shopify abandoned cart strategy.

Best part? Omnisend can help you do all that approximately 40% cheaper than other leading abandoned cart apps on Shopify.

Features:

• Advanced segmentation: Break your audience down into smaller, more specific categories for more personalized and relevant abandoned cart messages
• Pre-built automations: Save time with effective pre-built abandoned cart workflows created specifically for ecommerce and backed by data
• Drag-and-drop builder: If you want to customize your Shopify abandoned cart recovery emails, you can do so with easy drag-and-drop functionality 
• SMS and push integration: Seamlessly add SMS and push notifications into your abandoned cart workflows for urgency and time-sensitive deals
• Powerful analytics: Discover exactly what’s working and what needs a few tweaks with in-depth analytics and actionable insights  

Why choose Omnisend?

With its focus on easy-to-use automation, Omnisend makes good on its promise of increasing your sales, not your workload. Workflows are quick to set up and run seamlessly in the background, driving sales on autopilot and drastically reducing your Shopify abandoned cart rate.  

See just how easy it is to create your automated abandoned cart recovery workflow in Omnisend:

Another useful feature of Omnisend is the ability to track visitors with cookies, so you can send abandoned cart messages to visitors who aren’t yet subscribed to your list. And the best part? All features are accessible on their free plan, so you can get started right away. 

Pricing

Omnisend offers a very generous free plan, which gives you access to all the platform’s features, including advanced segmentation and analytics. Paid plans start at $16 per month, providing increased email and SMS sends.

For more information, use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

2. Tidio 

Shopify App Store rating: 4.7/5

Tidio prevents cart abandonment at its source by reaching out to shoppers while they’re still shopping. Using smart exit-intent technology, this Shopify abandoned cart app displays automatic reminders via chatbots. You can also “catch” customers in real-time with live chat.

Features:

• Pre-built cart abandonment chatbots: For quick set up and start
• Drag-and-drop editor: To easily customize chatbots without coding skills
• Multiple languages: Provide an international outreach

Why choose Tidio?

Tidio’s cart recovery chatbots appear instantly after cart abandonment and can appear on multiple pages of your website. You also have the option to chat with shoppers in real-time via live chat and offer them special deals to complete their purchases. 

And it’s not just chatbots and live chat—Tidio offers cart abandonment emails too.

Pricing

Tidio has a Free version that offers Chatbot conversations with up to 100 visitors per month. Paid plans start at $29/month with more features like chatbots.

3. PushOwl 

Shopify App Store rating: 5/5

PushOwl specializes in highly-visible push notifications sent directly to mobile or desktop. These are great for quick cart abandonment reminders as they’re instant and don’t require the user to open anything. Retailers use PushOwl mainly for its effective cart recovery feature. 

Features:

• Segmentation: Send more personalized messages to visitors based on their location, gender, purchase history, and on-site behaviors
• Cart Reminder Sequence: A pre-built, easily customizable automated workflow sends a series of 3 different messages designed to elicit urgency and bring customers back to the checkout  
• Dynamic Hero Images: A hero image of the abandoned product is dynamically generated and displayed on the push notification, helping customers to remember what they missed

Why choose this Shopify app for abandoned checkout?

With its focus on maximum visibility, PushOwl is ideal for short, sharp cart abandonment messages that are easy to consume. Push notifications are particularly effective for mobile users, so retailers with a high percentage of mobile shoppers can expect great results. 

Analytics is also a strong point of PushOwl. You’ll get actionable insights on every cart recovered, the total revenue generated, and how different abandoned cart messages are performing.

Pricing

PushOwl offers a free plan with limited features. The Business plan, which comes with cart recovery features, starts at $19/month.

4. Care Cart 

Shopify App Store rating: 4.8/5

Care Cart is a simple and effective cart recovery app that retargets users via automated email marketing and push notifications. It also offers the possibility to include incentives such as discount codes with an interactive and engaging “Spin the Wheel” feature.    

Features:

• Easy-to-use automation: Care Cart’s pre-built Abandonment Protector feature is quick to set up and automates a series of abandoned cart recovery emails for order recovery 
• Mixed retargeting strategy: Combine email campaigns, push notifications, and cart reminders for maximum visibility
• Interactive discount form: Increase engagement and offer tempting incentives with a fun Spin the Wheel game

Why choose this Shopify app for abandoned checkout?

The introduction of a gamified element helps Care Cart to stand out from the crowd. Gamification is an effective and increasingly popular strategy in ecommerce. Its interactive features, such as Wheel of Fortune, significantly enhance user engagement and participation.

Pricing

Care Cart offers a free plan with limited features. The Pro plan costs $14.99/month.

5. Persistent Cart 

Shopify App Store rating: 4.7/5

Persistent Cart syncs shopping carts to customer accounts to keep them active and accessible over multiple devices. This prevents shoppers from losing the items that they’ve saved in their carts for later purchase while increasing your sales. 

Features:

• Automatically sync carts to account: Never lose sales again due to items not appearing in carts on other devices
• Quick and easy installation: One-click installation for immediate use
• Popup alerts: Shows items in a customers’ cart when they log into new devices

Why choose this Shopify app for abandoned checkout?

Shoppers often use their carts as a ‘save for later’ place and regularly change devices throughout the day. Persistent cart keeps items synced and easily accessible, preventing lost sales and the need for customers to search for products again. 

Pricing

Persistent Cart starts at just $3.99/month. Although there’s no free plan available, retailers find that the app usually pays for itself in 1-2 days, making it a no-brainer for busy stores.

6. Keeper by Marsello 

Shopify App Store rating: 4.3/5

Similar to Persistent Cart above, Keeper by Marsello works to keep your shopping carts synced over multiple devices. Having saved items accessible at all times is convenient for the customer and reduces your abandoned cart rates. 

Features:

• Set and forget installation: Simply install and Keeper works automatically in the background
• Merge carts: Customers can merge carts from their previous sessions to have all of their items in one place
• Seamless experience: Items are always available in carts across all devices

Why choose this Shopify app for abandoned checkout?

Keeper by Marsello is a free app that works seamlessly in the background to keep customer carts synced. While this might seem to be a basic feature, you’ll quickly find that you’re losing sales without it. Inconvenienced customers will quickly leave your store for a better experience.

Some users have reported errors in syncing, with orders being doubled in the cart and causing confusion for customers. However, it’s definitely worth trying this free app and upgrading to a paid version such as Persistent Cart if problems arise. 

Pricing

Keeper by Marsello is a free app, which means there’s no need to worry about pricing plans.

7. WhatsApp Abandoned Cart & Chat 

Shopify App Store rating: 5/5

WhatsApp is the most-used mobile messenger app, with over two billion active users worldwide. WhatsApp Abandoned Cart & Chat allows you to send unlimited cart recovery messages over this massively popular channel and close more sales.  

Features:

• Automated recovery: Send automated messages to WhatsApp contact when they abandon their carts
• Manual recovery: Reach out personally over WhatsApp with special deals and incentives to complete the purchase
• Smart SMS fallback: If a customer can’t be reached via WhatsApp an SMS is automatically sent to their mobile number instead

Why choose this Shopify app for cart abandonment?

Customers love being contacted on the channels that they are most comfortable on. For many people, WhatsApp will be their preferred channel. With WhatsApp Abandoned Cart & Chat you can send cart recovery messages directly to their phones, increasing your chances of conversion.

Pricing

WhatsApp Abandoned Cart & Chat has a free version that offers basic features and up to 100 manual cart abandonment recovery messages. Paid plans start at $9.99/month, with an additional fee of $0.02 per automated message.

8. Adoric

Shopify App Store rating: 5/5

Adoric allows you to run on-site Conversion Rate Optimization web-messages. With the help of their automated wizard, you don’t need to design or code anything.

Two campaigns you can choose are the Cart Abandonment and the Cart Recovery Campaigns, which will help to save uncompleted purchases, and save abandoned carts.

Features:

• Multiple devices: Create a sharp look and feel for mobile, desktops, and tablets with one click
• No coding is needed: Adoric pulls the information from the cart and recognizes the relevant audience
• Get assisted revenue report: You have a dashboard reporting how much money Adoric assisted you in earning from abandoned cart campaigns

Why choose the Adoric app for abandoned popups?

With 52% of consumers buying a product directly as a result of an email they received in the last year, Adoric offers a smart and easy-to-implement solution to save these abandoned carts.

With no coding needed, a list of prepared ready-to-publish designed templates ready, and a dashboard with assisted revenue from carts, Adoric becomes a wise choice for your store.

Pricing

Adoric has a free plan with access to limited features like basic provider integrations and geo-location targeting. Paid plans start at $9 per month and expand Adoric’s feature offerings to email support, A/B testing, and more.

9. RecoverMyCart

Shopify App Store rating: 4.7/5

An essential tool for ecommerce stores on Shopify, RecoverMyCart is designed to tackle cart abandonment. To help recover lost revenue, this tool provides popups, cross-device carts, and abandoned cart emails. It also offers exit popups and Facebook Messenger reminders. With these features, you can recapture the attention of prospects and convert them into loyal customers.

Features:

• Email customization: Create visually appealing, customized abandoned cart emails that resonate with your brand 
• Multi-channel recovery: Beyond emails, RecoverMyCart allows for recovery through Facebook Messenger reminders 
• Cross-device carts: Allow customers to begin their shopping on one device and seamlessly continue on another

Why choose this app for Shopify cart abandonment?

RecoverMyCart stands out for its ease of use and effectiveness. The app’s ability to send targeted reminders through email and Facebook Messenger makes it a versatile choice. Its customizable templates and exit intent popups are additional factors that make it a top choice for Shopify merchants. 

Pricing

RecoverMyCart offers a Standard plan at $19/month. This includes abandoned cart emails and exit popups. The Pro plan costs $29/month, offering Facebook Messenger reminders as an additional feature. Both plans come with a 14-day free trial, allowing you to test the features and see the value they bring to your store.

10. Picreel

Shopify App Store rating: N/A

Picreel is a simple yet powerful popup software that helps you reduce cart abandonment by nudging leaving visitors at the right time and pulling them back to your website. The tool’s advanced exit-intent technology tracks visitors’ click behavior and targets them with attractive offers such as free shipping, discounts, and promotions. When shoppers are pampered with these benefits, they are more likely to come back and complete the checkout process. 

Features: 

• Pre-designed templates: 100+ templates to create a variety of popups
• Advanced trigger controls: Target popups to the right visitors at the right time based on their website activities 
• A/B testing: Test and compare popups based on their color, text, fonts, and CTAs 
• In-depth reports: Boost campaign performance by tracking total visits, impressions, and conversions 
• Integrations: Integrate Picreel with 700+ tools, including CRM, CMS, and email marketing

Why Choose Picreel? 

Picreel’s easy-to-use nature is good for companies looking for a fuss-free solution to their cart abandonment woes. Exit intent pops incentivize visitors with lucrative offers that work wonderfully in convincing them to return back to their carts. 

Another interesting aspect of Picreel popups is that they can be used to capture the contact details of visitors. This data is automatically pushed to your CRM where leads can be further nurtured and converted.

Pricing

Picreel offers a forever free account for up to 5,000 visitors per month, including all premium features. Its paid plans for established businesses and larger websites start at $19.99/month.

Wrap up

The best Shopify app for abandoned cart depends on the particular needs of your business. Which channel does your target audience prefer?

Email allows the most flexibility in terms of content — you can include photos, incentives, recommendations, and so on. However, emails are not always read. Supplement them with timely channels like SMS, push notifications, WhatsApp messages, and more. 

We hope you found our list useful! Choosing your Shopify cart recovery app is just the first step — building your perfect abandoned cart strategy comes next. Good luck!