The 8 best Dotdigital alternatives for 2024 (free and paid)

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Dotdigital is a popular customer engagement platform. It’s known for its data-driven approach to improving customer experiences. It allows you to connect with your customers via many marketing channels, such as email, SMS, live chat, and push notifications.

But is it the only platform that offers these features?

No. While it’s one of the popular options, many Dotdigital alternatives offer similar features at lower prices.

Since Dotdigital is not transparent with its pricing, many marketers prefer alternatives like Omnisend and Brevo. These offer robust features with transparent prices.

What Dotdigital has to offer

Before we get to our list of top Dotdigital alternatives, let’s first check out its pros and cons to see what it has to offer.

Pros:

• Provides in-depth customer data to personalize campaigns
• Has a drag-and-drop, intuitive builder that makes email design easy
• Offers extensive customization and automation options
• Provides excellent customer support and learning resources. There’s also a help center, a training hub, and guides.

Cons:

• Email deliverability is not the best, and customers are not notified promptly about failed emails
• It’s not easy to add customers who unsubscribed to email lists again
• Not transparent about pricing, and customers need to contact them to get quotes
• Email scheduling and send-time optimization options are not that great

Dotdigital alternatives: overview

Here’s a quick summary of what the top Dotdigital alternatives have to offer.

Alternative	Best for	Free plan	Paid plans	Extra marketing features
Omnisend	Ecommerce businesses	Yes	From $16/mo	SMS marketing, push notifications, Google & Facebook custom audiences, landing pages, popups
Constant Contact	User-friendly interface	No	From $12/mo	Social posting, surveys, and polls
Brevo	Easier contact management with CRM	Yes	From $25/mo	SMS marketing, live chat, Facebook ads
Mailchimp	Email marketing beginners	Yes	From $11/mo	Landing pages, social posts
ActiveCampaign	Both B2B and B2C businesses	No	From $29/mo	Built-in CRM, signup forms and popups, site and event tracking
GetResponse	Unique ecommerce features	Yes	From $15.58/mo	SMS marketing, push notifications, popups & forms, conversion funnel, live chats
Campaign Monitor	Affordable email marketing	No	From $9/mo	Signup forms, SMS marketing
Hubspot Marketing Hub	Large businesses in need of an all-in-one marketing tool	Yes	$45 per month	Signup forms and popups, landing pages, live chat, Facebook, Google & LinkedIn ads

For more information, use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

Now, let’s compare the pricing, features, customer support of each alternative to that of Dotdigital.

1. Omnisend

G2 rating: 4.5/5

Omnisend is a powerful omnichannel marketing automation tool. It offers email, SMS, and web push notifications capabilities.

What makes it a good alternative to Dotdigital is the fact that it offers very similar features and much lower prices.

Let’s see how its price, features, and customer support compare with that of Dotdigital

Pricing

While Omnisend offers clear and transparent pricing, Dotdigital requires you to contact its team to get quotes. For this comparison, we’re using pricing estimates based on our own research.

	Omnisend		Dotdigital
Free	For 250 contacts and 500 emails, includes email, automation, popups, forms, etc.	Standard	Starts at $150, and includes email, SMS, and automation
Standard	Starts at $16/mo for 500 contacts and 60 SMS, unlimited web push	Pro	Starts at $600, and includes dynamic content, advanced reporting, etc.
Pro	Starts at $59/mo for 2,500 contacts and 3,933 SMS. Includes advanced reporting & priority support.	Elite	Custom pricing; includes dedicated account management, custom reporting, and priority support
		Custom	Plans tailored to specific client needs

Omnisend offers similar features with its Starter plan as Dotdigital’s Pro plan.  But it includes an extra channel—push notifications—and is available at a lower cost.

With Omnisend, you get priority support with the Pro plan, which starts at just $59 per month. With Dotdigital, this option is available with the Elite plan, which can cost hundreds of dollars, based on a client’s needs.

Overall, Omnisend is a clear winner when it comes to the value you get for your money.

Features 

Here’re some key features offered by Omnisend and a comparison with similar features offered by Dotdigital.

• Email marketing. Omnisend offers an intuitive email builder and occasion-specific, ready-to-use templates. It also offers unique ecommerce features like a product picker and unique discount codes. Dotdigital also has a good email builder. But where it shines is using customer data for creating highly-targeted email campaigns.
• SMS marketing. While both tools support international messaging, Omnisend offers some extra features. These include SMS opt-ins, pre-built occasion-specific workflows, and SMS list-building tools like popups and Wheel of Fortune. Dotdigital is better with analytics & reporting and has features like link tracking and link shortening.
• Marketing automation. Both tools offer email and SMS marketing automation. Omnisend also offers push notifications automation. While both offer trigger-based campaigns, Omnisned focuses more on ecommerce. It uses customer actions as triggers, while Dotdigital uses date and address book triggers. Omnisend also enables multi-channel automation workflows and automation splits.
• Landing pages. Omnisend offers ready-to-use landing page templates that you can customize to your needs. Dotdigital, on the other hand, offers basic page-building capabilities under its “Forms & Pages” section.
• Forms. While Dotdigital does offer basic templates and a simple form builder, Omnisend goes well beyond that. It offers a variety of popups, forms, and other list-building features. It also offers well-designed, high-converting templates for different types of forms.
• Integrations. Omnisend provides seamless integrations with over 130 different tools, including all major ecommerce platforms. Dotdigital integrates with a few ecommerce and CRM platforms, but the number of integrations is not nearly as high as what Omnisend offers.
• Reporting and analytics. Both Omnisend and Dotdigital offer reporting and analytics capabilities. Yet, Dotdigital is more data-driven and offers robust analytics and reporting capabilities, specializing in customer insights.

Both tools offer a comprehensive suite of features. While Omnisend is designed keeping ecommerce brands in mind, Dotdigital offers more generic tools that are useful for different industries.

Customer support

Omnisend offers 24/7 customer support via live chat or email and boasts a response time of less than 3 minutes. Dotdigital offers 24/5 support via chat, email, WhatsApp, and Twitter.

Both have a help center and online learning resources and guides.

2. Constant Contact

G2 rating: 4.5/5

Looking for a simple and useful email marketing tool? Constant Contact is an excellent option for you.

Pricing

	Constant Contact		Dotdigital
Lite	Starts at $12 per month and includes basic email marketing, social marketing, and event management.	Standard	Starts at $150 per month, and includes email, SMS, and automation
Standard	Starts at $35 and includes A/B testing, contact segmentation, social media ads, etc.	Pro	Starts at $600, and includes dynamic content, advanced reporting, etc.
Premium	Starts at $85 and includes dynamic content, SEO, custom automation workflows, a dedicated ad manager, etc.	Elite	Custom pricing; includes dedicated account management, custom reporting, and priority support
		Custom	Plans tailored to specific client needs

Constant Contact is clearly much cheaper, but offers less advanced email marketing features and offers SMS marketing as an add-on feature. It does offer some other features like social media marketing and ads, which Dotdigital doesn’t.

Constant Contact also offers a 14-day free trial for all paid plans.

Features 

Here’s a quick comparison of features:

• Email marketing. Constant Contact offers hundreds of templates and an easy-to-use email builder like Dotdigital. Dotdigital offers better personalization and reporting features.
• Marketing automation. Constant Contact offers easy-to-customize automation templates and a simple workflow builder. It also supports trigger-based campaigns. Dotdigital also offers similar, in not better, automation features, including integrated, automated email and SMS workflows.

Customer support

While Constant Contact offers basic phone and chat support, Dotdigital also offers priority support and dedicated support with top-tier plans.

3. Brevo (formerly Sendinblue)

G2 rating: 4.5/5

If you want a no-fuss multichannel marketing tool with email, SMS, live chat, chatbot, and WhatsApp marketing capabilities, Brevo is an excellent choice.

Pricing

	Brevo		Dotdigital
Free	300 emails/day, unlimited contacts, transactional emailsSMS & WhatsApp campaigns, email templates, etc.	Standard	Starts at $150, and includes email, SMS, and automation
Starter	Starts at $25 for 20k emails/month. Comes with basic reporting & analytics, and email support.	Pro	Starts at $600, and includes dynamic content, advanced reporting, etc.
Business	Starts at $65 for 20k emails/month. Offers marketing automation, A/B testing, advanced statistics, and phone support.	Elite	Custom pricing; includes dedicated account management, custom reporting, and priority support
Brevo Plus	Custom price. Offers advanced integrations and personalized support.	Custom	Plans tailored to specific client needs

In terms of email marketing, Brevo offers almost everything Dotdigital does, but at much lower prices. However, SMS prices will increase depending on the country and the number of messages, and they can increase substantially if you want SMS marketing at scale.

Features 

• Email marketing. Brevo offers almost similar email marketing features to Dotdigital. But it is better at send-time optimization and email deliverability.
• SMS marketing. Both Brevo and Dotdigital offer international messaging. While Brevo is great for sending trigger-based transactional messages, Dotdigital shines in reporting and analytics aspects.

Customer support

Brevo offers email support with its Free and Starter plans, phone & chat support with the Business plan, and personalized support with the Brevo Plus plan. This is similar to Dotdigital’s increasing level of support with higher-tier plans.

4. Mailchimp

G2 rating: 4.4/5

Mailchimp is one of the best Dotdigital alternatives for email marketing beginners and small business owners who need basic email marketing features.

Pricing

	Mailchimp		Dotdigital
Free	For 1000 monthly emails and 500 contacts. Includes email, forms, landing pages, and basic reporting.	Standard	Starts at $150, and includes email, SMS, and automation
Essentials	Starts at $13 for 5,000 emails & 500 contacts. Includes A/B testing, scheduling, & basic automation.	Pro	Starts at $600, and includes dynamic content, advanced reporting, etc.
Standard	Starts at $20 for 6,000 emails & 500 contacts. Includes pre-built journeys, send-time optimization, dynamic content, etc.	Elite	Custom pricing; includes dedicated account management, custom reporting, and priority support
Premium	Starts at $350 for 150K emails & 10K contacts. Offers multivariate testing, comparative reporting, advanced segmentation, & priority support.	Custom	Plans tailored to specific client needs

Mailchimp lacks many advanced features that Dotdigital offers, even with its Premium plan. Though the prices seem comparatively lower, Mailchimp is not the best alternative to Dotdigital, especially for large businesses.

Features 

• Email marketing. Mailchimp’s Premium plan is the only one comparable to Dotdigital, as the rest of the plans offer basic features suitable for small businesses. Mailchimp’s dynamic content block and inbox preview features are quite useful.
• Automation. Mailchimp offers a customer journey builder, trigger-based transactional emails, retargeting ads, and pre-built journey templates. Dotdigital offers a workflow builder, transactional email and SMS, personalized recommendations, autoresponders, and date & address book triggers.

Customer support

Free plan users get email support for 30 days. 24/7 email and chat support is available with paid plans. Phone & priority support are available with the top-tier plans. Dotdigital offers 24/7 support via chat, email, and WhatsApp for all plans. It offers priority support for the Elite plan and above.

5. ActiveCampaign

G2 rating: 4.5/5

If you’re looking for an all-in-one email, marketing automation, and CRM platform, ActiveCampaign is one of the best Dotdigital alternatives.

Pricing

	ActiveCampaign		Dotdigital
Lite	$29 per month. Email marketing & automation, inline forms, and site & event tracking.	Standard	Starts at $150, and includes email, SMS, and automation
Plus	$49 per month. Landing pages, pop-up & modal forms, ecommerce automation, and conditional content.	Pro	Starts at $600, and includes dynamic content, advanced reporting, etc.
Professional	$149 per month. Predictive sending, split automation, attribution reporting, and more.	Elite	Custom pricing; includes dedicated account management, custom reporting, and priority support
Enterprise	Custom price. Custom reporting, custom objects, unlimited testing, and more.	Custom	Plans tailored to specific client needs

ActiveCampaign also offers sales + marketing bundles starting at $93. It offers more value for money than Dotdigital and is suited for both individuals and enterprises.

Features 

• Email marketing. With ActiveCampaign’s Premium plan, you’ll get all similar email marketing features as Dotdigital. You’ll get an easy-to-use email builder, 250+ email templates, advanced segmentation, dynamic content, and more.
• Marketing automation. Both tools offer email and SMS automation. ActiveCampaign, however, also offers sales and ecommerce automation with its sales + marketing bundles. It offers 850+ automation recipes and 870+ integrations, much more than what Dotdigital offers.

Customer support

ActiveCampaign offers live chat support and phone support during regular business hours, while Dotdigital offers 24/7 support. ActiveCampaign also offers online resources and guides in its online training center.

6. GetResponse

G2 rating: 4.2/5

GetResponse is one of the top Dotdigital alternatives for ecommerce brands looking for a good email marketing and marketing automation tool.

Pricing

	GetResponse		Dotdigital
FREE	500 contacts, 2,500 newsletters/mo, one landing page, website builder, forms, and popups.	Standard	Starts at $150, and includes email, SMS, and automation
EMAIL MARKETING	$15.58/mo. AI email generator, unlimited newsletters & landing pages, basic segmentation, and autoresponders.	Pro	Starts at $600, and includes dynamic content, advanced reporting, etc.
MARKETING AUTOMATION	$48.38/mo. Marketing & event-based automation, advanced segmentation, sales funnels, etc.	Elite	Custom pricing; includes dedicated account management, custom reporting, and priority support
ECOMMERCE MARKETING	$97.58/mo. Transactional emails, ecommerce segmentation, cart recovery, promo codes, product recommendations, and web push notifications.	Custom	Plans tailored to specific client needs
MAX and MAX2	Custom. AI product recommendations, SMS marketing, web push notifications, webinars, and more. Priority support with MAX2

With GetResponse’s Ecommerce Marketing plan, you get email marketing, automation, web push notifications, and ecommerce marketing features. It offers SMS marketing with higher-tier plans, unlike Dotdigital, which offers it with all plans.

Features 

• Email marketing. GetResponse’s AI email generator is a unique feature that helps you design emails within minutes.
• SMS marketing. Only available with the top-tier plans, but does come with free SMS credits.
• Additional features. GetResponse offers web push notifications, sales funnels, webinars, and website builder. It also offers ecommerce specific features, which Dotdigital doesn’t.

Customer support

GetResponse offers 24/7 email and chat support on all plans. And you get a CEM and priority support with the MAX² plan. Priority support with Dotdigital starts with the Elite plan.

7. Campaign Monitor

G2 rating: 4.1/5

Looking for an affordable email marketing tool? Campaign Monitor is one of the best Dotdigital alternatives for you.

Pricing

	Campaign Monitor		Dotdigital
Basic	$9/month for 500 contacts and 2,500 emails. Templates, basic segmentation, forms, A/B testing, real-time analytics, etc.	Standard	Starts at $150, and includes email, SMS, and automation
Unlimited	$29/month for 500 contacts and unlimited emails. Time zone sending, countdown timer, design & spam testing, and priority support.	Pro	Starts at $600, and includes dynamic content, advanced reporting, etc.
Premier	$149/month for 5000 contacts and unlimited emails. Send time optimization, link tracking, and phone and premier support.	Elite	Custom pricing; includes dedicated account management, custom reporting, and priority support
		Custom	Plans tailored to specific client needs

Campaign Monitor offers almost all of its core email marketing features in its free plan. This makes it really valuable for solopreneurs. The Premier plan is priced the same as Dotdigital’s Standard plan but offers more value.

Features 

• Email marketing. With a drag-and-drop builder and premade templates, designing an email is easy with Campaign Monitor. It also offers a library of stock images to further beautify your emails.
• SMS marketing. Campaign Monitor offers SMS as an add-on at an extra cost, while Dotdigital includes SMS marketing in all its plans.

Customer support

Campaign Monitor offers email support with all plans and phone support with the Premier plan. It doesn’t offer a dedicated account manager like Dotdigital.

8. HubSpot Marketing Hub

G2 rating: 4.4/5

If you want an all-in-one omnichannel marketing platform, then this is one of the better alternatives to Dotdigital.

Pricing

	HubSpot Marketing Hub		Dotdigital
Free	Email marketing, forms, landing pages, live chat, Facebook, Google & LinkedIn ads, and contact management	Standard	Starts at $150, and includes email, SMS, and automation
Starter	Starts at $45/month. Marketing automation, ad retargeting, and landing page reporting	Pro	Starts at $600, and includes dynamic content, advanced reporting, etc.
Professional	Starts at $800 per month. Omni-channel marketing automation, SEO, social media marketing, and custom reporting	Elite	Custom pricing; includes dedicated account management, custom reporting, and priority support
Enterprise	Starts at $3,600/month. Account-based marketing, attribution reporting, customer journey analytics, and adaptive testing.	Custom	Plans tailored to specific client needs

While HubSpot offers one affordable plan, its higher-tier plans are expensive. But given the features offered, it is still a good option for enterprises.

Features 

Both tools offer email marketing and advanced reporting. However, HubSpot offers a lot more features including social media advertising, SEO, omnichannel marketing automation, Salesforce integration, and account-based marketing. This makes it a better alternative for enterprises and B2B businesses.

Customer support

HubSpot’s award-winning support includes 24/7 email and chat support for all plans. It also offers 24/7 phone support with Professional and Enterprise plans. Dotdigital also offers many support channels. HubSpot’s support is more responsive, according to customer reviews.

Wrap up

While Dotdigital is a good email and SMS marketing platform, it lacks transparency. Moreover, its high costs make it unsuitable for many businesses.

You can get many Dotdigital alternatives for different needs. Whether you want a basic email marketing solution or an all-in-one marketing hub, there’s something for everyone on this list.

And if you want a tool that is designed for ecommerce businesses, then Omnisend is your best choice. It integrates email, SMS, and push notifications to help you connect with your customers on multiple channels.

It also offers unique ecommerce features like a product picker and unique discount codes to drive more conversions.