Omnisend vs. TinyEmail: Which is better for your business? (comprehensive comparison)

Reading Time: 10 minutes

Trying to choose the best email marketing platform for your business can feel like an impossible task, especially with so many capable options. You firstly need to ask which platform ticks all important boxes, such as email automation, affordability, ease of use, and ecommerce compatibility.

This article will look at Omnisend vs. TinyEmail—two outstanding email marketing platforms that are worth your consideration—to help you on your search.

Comparison: Omnisend vs. TinyEmail

Here’s a quick overview of Omnisend vs TinyEmail and what each of the email marketing solutions have to offer: 

Feature / Aspect	Omnisend	TinyEmail
Pricing	Free-forever plan with no feature restrictions; other pricing plans start at $16 per month.	Free plan with limited features; other pricing plans start at $15 per month.
Email Automation	Pre-built automation templates for different customer touchpoints and a workflow editor for customization.	Similar automation capabilities but limited customization.
Segmentation	Advanced segmentation based on customer lifecycle stages for hyper-personalization of campaigns.	Basic customer segmentation based on activity or engagement.
Email Templates	Extensive library of customizable and responsive email templates designed for all types of campaigns, industries and use cases.	Limited email templates with varying mobile responsiveness.
Integration Options	Integrates seamlessly with ecommerce platforms, CRMs and 130+ apps to boost your sales. Also provides API access for custom integrations.	Direct integration is only available for Shopify and Woocommerce. Limited app integration directory.
A/B Testing	Run multiple A/B or split testing campaigns to compare performance.	Very limited A/B testing capabilities.
Multichannel Marketing	Supports multichannel marketing strategies across email, SMS and web push.	Focused only on email marketing, with no support for SMS campaigns.
Ease of Use	Intuitive, highly visual, and user-friendly email editor and workflow builder.	Easy to use interface with basic functionalities.
Reporting and Analytics	Advanced reporting to measure omnichannel campaign success, sales and gain customer insights.	Basic reporting and email marketing analytics.
Customer Support	Offers 24/7 customer support and a dedicated customer success manager, along with extensive free learning resources.	Offers customer support, but does not come with a resource library.

Introduction to Omnisend and TinyEmail

Omnisend is an email and SMS marketing platform designed to build and automate personalized email campaigns. Ecommerce brands love Omnisend as it seamlessly integrates with multiple platforms, offers templates to set up campaigns in minutes, and has features designed to help you build relationships and increase sales.

TinyEmail is another robust and simple email marketing tool. It has a straightforward email marketing approach with basic automation and segmentation capabilities. 

Omnisend review 

Omnisend is a popular, advanced email and SMS marketing platform with powerful automation and email personalization capabilities tailored for ecommerce businesses.

Its noteworthy features include adding custom recommendations to emails, advanced segmentation, an easy-to-use drag-and-drop campaign builder, a variety of pre-built templates, the ability to split test campaigns, and more. 

The platform’s ultimate focus is to boost data-driven email campaigns while being user-friendly and affordable for businesses of all sizes. 

Omnisend is most suitable for eCommerce business owners and digital marketers looking to increase sales with impressive ROI from email and SMS marketing. 

TinyEmail review 

Compared to Omnisend, TinyEmail is a more basic email marketing platform with a decent number of features for email automation. However, TinyEmail has more AI capabilities than Omnisend. 

Using TinyEmail, you can set up and send timely, personalized emails that customers find relevant. Like Omnisend, it has one-click implementation for easy integration with Shopify and WooCommerce. Also, the no-coding email editor and template library make the tool beginner-friendly. 

TinyEmail is most suitable for small businesses with limited funding looking for a cheap email marketing tool with basic features to get started. 

Pricing and plans

Before we delve into Omnisend and TinyEmail’s email marketing features, let’s understand their price points and whether they align with your needs. 

Omnisend pricing

Omnisend has a free-forever plan, which is a godsend for new businesses stepping into the world of email marketing. You can reach up to 250 subscribers and send up to 500 emails monthly using this free plan, as well as use all of the platform’s features including A/B testing, unlimited audience segments, and 24/7 customer support. 

Omnisend also has paid plans—Standard and Pro.

Omnisend’s pricing plans based on list size:

• Free plan: Up to 250 subscribers + 500 emails + 60 SMS + 500 web push notifications monthly. You can freely use pre-built automations, templates, A/B test campaigns, and more.

• Standard starts from $16/mo: Up to 500 subscribers + 6000 emails + 60 SMS + unlimited web push. Every Omnisend feature except advanced reporting.

• Pro starts from $59/mo: Up to 2500 subscribers + unlimited emails + 3933 SMS + web push. This plan also gives free SMS credits to the value of your monthly price, and if your plan costs $400+ a month you will have a dedicated Customer Success Manager.

TinyEmail pricing 

TinyEmail also offers three plans, including a comprehensive free plan, which is perfect for small businesses with tighter budgets.

TinyEmail’s pricing plans based on the number of emails a month:

• Free plan: Up to 500 subscribers + access to forms, popups, and automated emails. There are some feature limitations compared to the paid plans, but most things are available.

• Standard plan starts from $15/mo: Up to 500 subscribers with up to 5 custom email segments and up to 4 predefined segments.

• Pro plan starts from $65/mo: Every feature from Standard plus unlimited segments, subscribers, and AI assistance. 

• Custom: Custom-priced for bigger companies needing dedicated account managers and millions of monthly emails.

Pricing winner: TinyEmail’s Standard plan is similar to Omnisend’s price, while Pro begins a little more expensive. The main difference is that TinyEmail reserves certain allowances for its Pro plan—such as unlimited segments—whereas Omnisend has these available on all plans. Omnisend also has more advanced features like email plus SMS marketing. 

For more information, use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them. 

Email campaign creation 

The tool you choose should make it easy to build campaigns at scale and help with optimization for the best results. Let’s see how the two tools fare.   

Omnisend email campaign creation

You can create professional emails and build campaigns in no time with Omnisend. Forget coding and use the simple drag-and-drop editor to build email campaigns from scratch or by choosing from the large template library. 

Omnisend’s key email campaigning features include:

• Drag-and-drop email builder to create highly visual email campaigns with dynamic content sections tailored for ecommerce brands. For example, content blocks for product recommendations, dynamic discount codes, custom images, etc.

• Create a full-fledged campaign by combining your emails with SMS and web push. 

• Create different variations of email campaigns and A/B test them to understand their effectiveness.

TinyEmail email campaign creation

Similar to Omnisend, TinyEmail comes with a campaign builder as well with the following highlights: 

• A robust email builder with drag-and-drop functionality to create responsive emails without code. And for coders, TinyEmail offers an in-built code editor to build emails from scratch. 

• Built-in image studio to edit email images, for example adding stickers, text, filters, etc.

• Pre-designed content modules, such as the product rating email block, referral block, etc.

Email campaign creation winner: Both tools cater to non-developers like marketers looking to create emails using a powerful, codeless editor. However, Omnisend has slightly more advanced capabilities like dynamic content blocks, ecommerce-specific tools, and the ability to include SMS and web push. 

Automation and segmentation 

Email automation reaches customers where they are at the right time, while email segmentation lets you deliver relevant messages to a specific group of subscribers. 

Omnisend vs. TinyEmail: which is better at email automation and segmentation? 

Omnisend automation and segmentation 

• Easy email automation to automate every step of email marketing, from building an email list to creating automated ecommerce email flows. For example, welcome emails, cart recovery emails, order confirmation emails, and more.

• Pre-built ecommerce automation workflows for every customer journey stage including welcoming new subscribers, cross-selling to customers, winning back shoppers, and more.

• Automate transaction emails with Omnisend’s pre-designed, ready-to-use transactional email workflows to auto-confirm order purchases, shipping, and cancellations. 

• Target audiences better with tailored messaging as a result of detailed email list segmentation. For example, segment customers based on their shopping behaviors such as not placing an order over the last 60 days.

• More advanced segmentation types based on engagement levels, browsing behavior, purchase patterns, sales funnel locations, etc.

TinyEmail automation and segmentation 

• Ready-to-use email automation workflows using templates like welcome series, win-back flows, product review collection, etc. A few ecommerce-specific workflows are yet to be released.

• An automated AI Marketing Manager tool to help personalize emails by building messaging segments.  

• Use pre-built segments from TinyEmail’s segment library. These segments are easy to work with and implement. For example, new user signups, dormant customers, birthdays, engaged subscribers, etc.

Automation and segmentation winner: Although both tools offer built-in segmentation tools, Omnisend’s segmentation capabilities are more advanced. TinyEmail has yet to release specific segments.

Templates and customization 

Along with a wide range of email templates, the tool you choose must offer the flexibility to customize them according to your branding. 

Templates and customization options at Omnisend 

• Over 250 email templates for multiple use cases. You can modify content and design to your brand’s unique style, and Omnisend can automatically apply your branding to each template.

• Offers highly flexible templates for customization, such as adding dynamic content, designing menus, editing images, etc.

• Ready-to-use templates for all needs like newsletters, promotional emails, and the customer journey.

Templates and customization options at TinyEmail

• A library of 50+ pre-designed templates.

• TinyEmail can auto-customize email templates by understanding your brand assets. 

• A creative built-in image studio to let you customize emails by adding stickers, text, icons, and filters. 

Templates and customization winner: Omnisend has a larger library of templates for different holidays and occasions, can automatically apply your branding to templates, and has a powerful email editor. 

Integration and ecommerce compatibility 

Omnisend vs. TinyEmail: which comes out ahead for integrating seamlessly with third-party tools?

Omnisend’s integration and ecommerce compatibility 

• Direct integration with top ecommerce platforms like Shopify, BigCommerce, Woocommerce, Opencart, Shopify Plus, and more than 130 well-tested apps. 

• Offers API access for users to build custom integrations.

• Highly compatible with ecommerce platforms. Omnisend helps brands build a complete funnel to grow their stores online. Generate ads, sync customer surveys and data, capture leads, streamline tasks, and more by integrating a wide range of tools with Omnisend. 

TinyEmail’s integration and ecommerce compatibility  

• TinyEmail offers direct integration and is compatible with only Shopify and WooCommerce for ecommerce. 

• Most integrations need to be done through Zapier or WordPress. 

Integration and ecommerce compatibility winner: Omnisend leads the way with more direct ecommerce integrations.

Analytics and reporting 

Omnisend vs. TinyEmail: which tool can help you track email campaign performance and inspire data-driven decision making? Let’s find out.

Analytics and reporting by Omnisend

• Omnisend offers comprehensive insights into key email performance metrics like open rates, revenue per message, conversion rate, and many more KPIs. 

• Brand-specific behavioral analysis to understand audience engagement trends. 

• Advanced reporting functionality with up-to-date, sorted lists for your best-performing campaign activities. For example, top workflows with the highest open rate, campaigns fetching the most revenue, best-performing user segments, etc.  

Analytics and reporting by TinyEmail

• Ability to analyze key ecommerce email marketing metrics like open rates, bounce rates, and unique clicks. 

• Displays a Performance trend graph showing how your campaign performed over a specific period. 

• Offers reports on email deliverability, suppression, and user engagement. 

Analytics and reporting winner: TinyEmail is still expanding its analytics functionality and currently offers some basic capabilities. Omnisend is a clear winner by offering detailed reporting and analytics.

Customer support and resources 

Let’s examine Omnisend and TinyEmail’s customer support options and user resources that can equip you for success. 

Omnisend customer support and resources 

• Omnisend offers 24/7 customer support to all customers, even on the free plan. Customer spending $400 or more a month also have a dedicated Customer Success Manager to help them grow their business.

• Community support and detailed guides for developers.

• Omnisend has an extensive resource library covering various topics, tool suggestions, and reporting help. Omnisend Academy offers free live video and audio training across marketing topics.

• A dedicated help center with step-by-step guides and real-time examples.

TinyEmail customer support and resources

• Responsive, around-the-clock customer support through email.

• Has a dedicated help center with detailed guides for most topics.

• The “Resources” section’s – Marketing Blog covers a range of marketing topics and product updates.

Customer support and resources winner: Both tools seem to have exceptional customer support. However, Omnisend has better end-to-end resources for its users to learn and grow their business.

User reviews and feedback

Omnisend vs. TinyEmail: which tool wins customer satisfaction? We looked into their reviews and here’s what they say: 

How users rate Omnisend 

• Omnisend is rated 4.7 out of 5 on Trustpilot, with the most-loved features being customer support, user interface, automations, and pricing.  

• Most customer feedback across platforms recommends Omnisend over other tools for a complete ecommerce marketing solution.  

• Omnisend has gained thousands of five-star reviews on ecommerce platforms like Shopify, Woocommerce, and BigCommerce.

How users rate TinyEmail

• TinyEmail is rated 4.8/5 on Trustpilot, with its top features being simple UI, a lower learning curve, and AI help.

• Customer feedback across platforms is keen to see the platform grow into a more advanced email marketing tool. 

The final verdict: Omnisend vs. TinyEmail

Omnisend and TinyEmail are feature-rich email marketing platforms that help you build strong customer relationships.  

Omnisend is more extensive with respect to features like segmentation, templates, automation capabilities, analytics, and reporting. TinyEmail, on the other hand, is a straightforward tool for email marketing with basic solutions to template customization, integrations, and automation with slightly more affordable pricing.

So, regarding affordability, TinyEmail is for businesses on a tighter budget who would not mind a tool with basic functionalities. Omnisend is for businesses looking to scale with email and SMS marketing with an advanced, tried-and-tested solution. 

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