Forrester eCommerce

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 294

B2B Marketing Channel Management 294

Forrester eCommerce

APRIL 5, 2024

Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers.

Marketing 235

Marketing Consumer B2B Operations 235

Forrester eCommerce

APRIL 3, 2024

A year after the release of Adobe Firefly, B2B content workflows come into focus, with brand guidelines and broader participation possible in content creation and distribution activities.

B2B 251

B2B Operations Marketing 251

Forrester eCommerce

APRIL 4, 2024

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

B2B 235

B2B Marketing Technology Operations 235

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers

Marketing

Forrester eCommerce

APRIL 1, 2024

EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester’s B2B Summit EMEA Awards.

B2B 264

B2B Channel Operations Marketing 264

Forrester eCommerce

APRIL 1, 2024

APAC B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards.

B2B 251

B2B Marketing Technology Operations 251

Advertiser: ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

Marketing