Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey

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Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

B2B B2B marketing customer advocacy B2B Marketing social mediaInfluencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

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What’s At The End Of The B2B Buyer’s Journey? Advocacy!

Forrester eCommerce

B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age.

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Call For Participation: B2B Measurement and Analytics Providers

Forrester eCommerce

Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth?

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The GDPR And The B2B Seller: Keep Calm And Sell On

Forrester eCommerce

B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.

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How To Get Your Customers To Do Your Selling For You (Previewing Our B2B Forum)

Forrester eCommerce

B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing“Say, Tom, let me whitewash a little.”

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Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester eCommerce

age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging

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B2B Online

Retail Technology Review

B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing

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B2B Marketers Need To Establish Process Rigor (Without The Mortis)

Forrester eCommerce

age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook.

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A Just-Published Forrester Wave™ Proves That B2B Commerce Suites Have All Grown Up

Forrester eCommerce

We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B.

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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? B2B b2b commerce

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The GDPR and The B2B Marketer: Ready or Not, Here I Come

Forrester eCommerce

The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR

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Adapting B2B Integration To Support Distributed Commerce

Retail TouchPoints

Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral

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Back2Basics: Sharing B2B Marketing Best Practices With Mark Eardley Of Marklives.com

Forrester eCommerce

Earlier this year, Forrester’s South African PR team approached me with an opportunity to share a bit of our B2B thought leadership worldwide. He was delighted to find a kindred-spirit in heralding a revival and reawakening in B2B […].

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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

Retail TouchPoints

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers.

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Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. But so is the fact that B2B is outdoing B2C in online revenue. trillion from online sales in 2017, B2B outdid it by not 100% or 200%- but a solid 234.78%.

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy.

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My Sort-Of-Fictional-But-Really-Based-On-Reality Conversations With B2B Marketers About Insights

Forrester eCommerce

B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology

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B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

GetElastic

With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived.

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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).

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The Benefits of B2B Ecommerce: “We Now Have a Thriving Business Thanks to the Internet”

BigCommerce

Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? B2B features are complex.

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B2B Ecommerce Site Design

BigCommerce

Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space.

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Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B.

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Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 How B2B and Wholesale Ecommerce Buyers Shop. B2B Ecommerce

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Salesforce Nicely Rounds Out Its B2B CRM With CloudCraze

Forrester eCommerce

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […]. CRM applications customer engagement customer experience ecommerce

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Content Adds Significant Value in B2B

Guidance

According to Forbes, only 14% of B2B websites are customer-centric. B2B buyers rely on online resources to make purchasing decisions and for support, but most B2B sellers are not providing the kind of content their customers need and expect.

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ABE (Auto Body Equipment): Paving the way for B2B eCommerce

TradeGecko

Case studies Wholesale B2B eCommerce eCommerceAuto Body Equipment (ABE), a New Zealand-based wholesale business, has a history stretching back more than 20 years. The team have worked hard to bring their traditional business model into the 21 st century with help from TradeGecko.

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B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs.

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Magento B2B Features Released

Blue Acorn

70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% which includes Magento B2B features and functionality. New B2B Magento Feature: Quoting.

Growing thick & fast: TheGroomedManCo.’s journey to B2B eCommerce success

TradeGecko

Find out how he’s winning at B2B eCommerce thanks to TradeGecko. Case studies Wholesale B2B eCommerce eCommerceWith a great beard comes great responsibility – or so says Daniel Mahony, founder of TheGroomedManCo.

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ABM: Just Another Name For Go-To-Market Planning And Execution?

Forrester eCommerce

Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!)

Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. B2B will look more like B2C.

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6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts

Forrester eCommerce

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed. Turns out this was a bit of a pickle, because 77% of the same group of respondents said that lacking the ability […

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B2B eCommerce: A shift in thinking

TradeGecko

The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce

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Freund Container: B2B empowerment through RESTful APIs

BigCommerce

For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Ecommerce vertical: B2B. We spent a great deal of time researching platforms that would help bring our vision of B2B enablement to life. Why they won.

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VIDEO: B2B eCommerce 1 - An introduction

TradeGecko

TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. For a comprehensive introduction to B2B eCommerce, keep watching! Getting started B2B eCommerce

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The Key To Marketing And Sales Alignment? The Customer.

Forrester eCommerce

B2B marketers get it. account-based marketing (ABM) B2B B2B marketing buyer engagement chief marketing officer (CMO

6 tips for awesome wholesale B2B customer relationships

TradeGecko

When it comes to B2B customer relationship management, think old-school matchmaking rather than Tinder. B2C relationships are all about making the sale, and so are B2B relationships – but there are differences between the two. Here are 6 tips for improved customer relations when building long-term eCommerce relationships with your B2B wholesale customers. Customer Management Wholesale B2B eCommerce

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So What Makes Our B2B Marketing & Sales Forum So Special?

Forrester eCommerce

If you are like many marketing or sales leaders we work with, there are two things you struggle to find time to do: 1. Invest time in your own development. 2. Attend conferences that relate more to your practice than your product. I know that was the case for me before I reentered the advisory […]. age of the customer

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Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

Advanced Technologies That Are Helping Shape B2B

Guidance

These are technologies shaping B2B brands, distributors, and manufacturers. The implications in B2B are massive. That same impact is coming to B2B, where product catalogs may have millions of product variations and attributions based on different applications.

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Three New B2B Research Briefs Available

Blue Acorn

Ecommerce is set to disrupt the B2B world in a big way, and Forrester and Frost & Sullivan have the numbers to prove it. In the next few years, specifically 2020, the B2B industry in the U.S. percent of all B2B sales. Have questions regarding these briefs or B2B ecommerce?

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Two Important Video Questions Answered

Forrester eCommerce

There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]. B2B B2B marketing content marketing video & teleconferencing B2B Marketing Forrester Nick Barber strategy technology video

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