Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey

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WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester eCommerce

But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. The idea of online marketplaces is not new. Especially on the consumer front.

B2B 279

Welcome to the B2B Marketing Renaissance

Forrester eCommerce

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing

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After A First Date, Would Your B2B Website Get A Second?

Forrester eCommerce

More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] B2B marketing content marketing customer experience B2B B2B Marketing

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Hotel Chains Demonstrate Common B2B eCommerce Website Blunders

Forrester eCommerce

B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices. Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense?

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How To Become Self-Aware of your B2B eCommerce Digital Maturity

Forrester eCommerce

The B2B C-suite is demanding you accelerate your digital transformation. age of the customer agile commerce B2B B2B ecommerce customer experience maturity digital transformationNearly half of businesses are digital beginners. The other half are eating their lunch.

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Create More Video To Engage Your B2B Buyers

Forrester eCommerce

B2B buyers are wired to deal with visual information and to remember stories. age of the customer B2B marketing sales video & teleconferencing laura ramos Nick Barber online video platforms technology videoIf a picture is worth 1,000 words, then what is a video worth? 100,000?

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Use Direct Mail To Get The Attention Of Your Digital-First B2B Buyers

Forrester eCommerce

account-based marketing (ABM) B2B B2B marketing digital marketing B2B Marketing MarketingWhen was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here.

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Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

B2B B2B marketing customer advocacy B2B Marketing social mediaInfluencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

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Demystifying Personalization in B2B

GetElastic

B2B companies are thinking about personalization all wrong. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. Successful B2B personalization boils down to understanding and meeting these needs.

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The B2B Analytics Portfolio: Untapped Competencies To Develop Now

Forrester eCommerce

analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company.

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Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester eCommerce

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […].

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The Evolution of the B2B Buying Process

BigCommerce

Picture this: A brand new prospect lands on your… B2B EcommerceBefore we go any further, let’s daydream a bit, shall we?

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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. Brian Beck , CEO, BECK Ecommerce With over 20 years in the B2B commerce space, Beck has lived through many digital transformations.

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First Forrester New Wave™ On B2B CDPs Sets The Bar For An Emerging Market

Forrester eCommerce

B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo!

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Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

Flexible B2B Ecommerce Payments Are Easier than Ever. What Are You Waiting For?

BigCommerce

Too many B2B firms are falling behind the payment technology curve, putting their… B2B EcommerceCan we be frank for a minute?

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“Crap” Content Continues To Describe B2B Marketing – Don’t Let It Describe Yours

Forrester eCommerce

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy

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The GDPR And The B2B Seller: Keep Calm And Sell On

Forrester eCommerce

B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.

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DiscoverOrg Shakes Up B2B Data Provider Market With Acquisition Of ZoomInfo

Forrester eCommerce

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. B2B B2B marketing customer data data servicesOur snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.

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Modern (B2B) Love: Deepen Customer Relationships With Post-Sale Engagement Marketing

Forrester eCommerce

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.

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Predictions 2019: B2B Marketing And Sales — Mission Possible

Forrester eCommerce

B2B marketing customer experience customer journey customer journey mapping predictions 2019

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Call For Participation: B2B Measurement and Analytics Providers

Forrester eCommerce

Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth?

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Taking Your Business Online: Find Your B2B Ecommerce Platform Match

BigCommerce

The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on… B2B Ecommerce

B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video]

GetElastic

In the coming months, we’re going to see the role of marketplaces increase in B2B. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. Commerce B2B video

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What’s At The End Of The B2B Buyer’s Journey? Advocacy!

Forrester eCommerce

B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age.

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Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester eCommerce

age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging

How B2B Order Management is Improving Efficiency and Driving Growth

BigCommerce

The popularity of B2B ecommerce is on the rise. You’re… B2B EcommerceBut, with this increased market opportunity comes increased customer expectations.

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Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

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Wicked Quick: B2B personalization with RichRelevance

GetElastic

Miller gave us the low-down on what personalization means for B2B organizations and the challenges it poses for B2B ecommerce practitioners. Check out our Q&A session: What are some of the trends you’re currently seeing in the B2B space? Commerce B2B

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Online B2B Marketplaces: Beat Them or Join Them?

Kibo

The post Online B2B Marketplaces: Beat Them or Join Them? eCommerce Uncategorized B2B b2b marketplace b2b online b2b online marketplace b2b online marketplaces b2becommerce marketplace selling online marketplace third party marketplaces

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Why headless commerce matters for B2B apps [video]

GetElastic

In this short video, Linda Bustos discusses why headless commerce matters for B2B apps. For more on B2B apps, check out B2B Mobile Commerce Apps are Hot: Here’s Why. The post Why headless commerce matters for B2B apps [video] appeared first on Get Elastic Ecommerce Blog.

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B2B Ecommerce Punchouts Are Here: How B2B Brands Reduce Manual Error and Bring Full Benefits of Online Selling to the Industry

BigCommerce

Expert salespeople once handled all of B2B sales. They had personal relationships with the procurement professionals who worked for buyer… B2B Ecommerce Ecommerce News

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50,000 SKUs Later, Here Are the Lessons We’ve Learned About B2B Ecommerce

BigCommerce

But, to grow our business, it became more… B2B EcommerceOver the past 30 years, our company has served thousands of retailers.

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B2B Marketers Need To Establish Process Rigor (Without The Mortis)

Forrester eCommerce

age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook.

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Adapting B2B Integration To Support Distributed Commerce

Retail TouchPoints

Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral

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B2B ecommerce: four challenges to overcome

GetElastic

A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Digital Transformation Commerce B2B

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How To Get Your Customers To Do Your Selling For You (Previewing Our B2B Forum)

Forrester eCommerce

B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing“Say, Tom, let me whitewash a little.”

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B2B Online

Retail Technology Review

B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing

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Emerging tech to meet B2B buyer expectations 

GetElastic

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

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