Groove

OCTOBER 27, 2024

Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business. This means that B2B sales frequently require SEO that builds trust and facilitates relationships.

SEO 280

SEO B2B B2C eCommerce 280

Groove

FEBRUARY 4, 2025

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify About This Episode Is your B2B eCommerce platform flexible enough to grow as your business does? Many manufacturers and distributors struggle with systems that cant meet the expectations of todays B2B buyers. Want to future-proof your B2B eCommerce strategy?

B2B 289

B2B eCommerce Merchant Services Magento 289

Groove

NOVEMBER 3, 2024

However, the B2B eCommerce landscape has begun to rapidly evolve, driven by advancements in technology and changes in buyer expectations. The growing competition in this space compels B2B businesses to find new ways to engage their target audiences so that they can grow their market share.

B2B 217

B2B eCommerce B2C Mobile 217

Forrester eCommerce

NOVEMBER 22, 2023

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. The mythical B2B […]

B2B 446

B2B Marketing Improvements Customer 446

BigCommerce

JUNE 2, 2021

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get…

B2B 545

B2B eCommerce Marketing 545

Forrester eCommerce

AUGUST 6, 2024

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448

B2B Marketing 448

Forrester eCommerce

AUGUST 6, 2024

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.

B2B 431

B2B Marketing 431

Forrester eCommerce

APRIL 30, 2024

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce.

B2B 448

B2B B2C Consumer Marketing 448

Forrester eCommerce

MARCH 14, 2024

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

B2B 472

B2B Marketing Customer 472

Forrester eCommerce

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement.

B2B 487

B2B Operations Technology Marketing 487

Forrester eCommerce

MAY 28, 2025

Product-led sales (PLS) combines product-led growth and sales-led strategies to empower B2B buyers to discover, evaluate, and commit to offerings through self-service. By attracting users through product trials and viral sharing, PLS enables sales teams to convert high-intent users, lowering acquisition costs and accelerating sales cycles.

B2B 195

B2B Marketing Management 195

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Forrester eCommerce

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 494

eCommerce B2B Blog Marketing 494

Forrester eCommerce

MARCH 25, 2024

Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.

B2B 454

B2B Marketing Customer 454

Forrester eCommerce

JULY 8, 2024

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans.

Events 458

Events B2B Marketing Technology 458

Forrester eCommerce

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 456

B2B Marketing 456

Forrester eCommerce

AUGUST 1, 2024

B2B marketing leaders ae no strangers to stretching budgets. As they head into a new planning cycle, our research will help them know where to focus for optimal results.

B2B 447

B2B Marketing Customer 447

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry.

B2B 277

B2B Point of Sale Operations Supplies 277

Retail TouchPoints

JANUARY 17, 2025

Were B2B, behind the scenes with cruise lines; we create the vision for [the shops] product assortment based on a deep understanding of different cruise line brands and demographics. RTP: How will Starboard be supporting these resort retail shops? Shaw: Its going to be very similar to what were doing on ships.

B2B 278

B2B Travel Retail Shipping 278

Forrester eCommerce

NOVEMBER 21, 2024

In a short 18 months 89% of B2B buyers report they are using genAI in their purchase process. Providers haven't yet seen a large impact on their revenue engine but should expect to see smarter buyers making more considered decisions faster.

B2B 430

B2B Marketing Customer 430

Forrester eCommerce

FEBRUARY 26, 2024

In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.

B2B 445

B2B eCommerce Marketing 445

Forrester eCommerce

MAY 7, 2025

Entries are now open for the Forrester B2B Summit EMEA Awards, taking place in London from October 68, 2025. The race is on! The deadline for submissions is June 30, 2025, and you can find the entry form here. What Makes a Winning Entry? To stand out, focus on showcasing measurable resultsespecially pipeline growth and […]

B2B 195

B2B Marketing 195

Forrester eCommerce

NOVEMBER 1, 2024

As a global B2B technology and services company, Fujitsu has long recognized the importance of customer experience (CX) in driving business success.

B2B 395

B2B Customer Experience Technology Customer 395

Forrester eCommerce

NOVEMBER 13, 2023

Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. Generative AI, as it stands today, is a minimally viable solution for frontline marketers. But that’s going to change. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030.

B2B 90

B2B Marketing 90

Forrester eCommerce

JUNE 17, 2025

In the fall, we announced that B2B buyer adoption of generative AI was outpacing expectations, with 89% of buyers using genAI in their buying process. Six months later, B2B providers are starting to see the impact in their metrics and facing urgent questions from their executive teams.

B2B 243

B2B Marketing 243

Groove

DECEMBER 17, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Lance Owide from BigCommerce Is B2B eCommerce the new frontier for growth? In this episode of eCommerce Masters, Lance Owide, GM of B2B at BigCommerce, joins host Ethan Giffin to discuss the explosive transformation of B2B commerce.

BigCommerce 369

BigCommerce B2B eCommerce B2C 369

Forrester eCommerce

OCTOBER 16, 2023

CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights. The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions.

B2B 446

B2B Operations Technology Customer 446

Forrester eCommerce

AUGUST 17, 2023

In Forrester’s Marketing Survey, 2023, 29% of B2B marketing decision-makers in Asia Pacific who are responsible for marketing operations say that their organization will support growth over the next 12 months by enhancing marketing’s use of measurement and analytics to drive insights and decision-making.

B2B 364

B2B Operations Marketing 364

Forrester eCommerce

MARCH 21, 2025

B2B buyers rarely act alone. Forrester’s B2B Trust research delves into these preferences, offering insights that are invaluable for shaping marketing and sales strategies and influencer relations programs. We find that B2B buyers have distinct […] We find that B2B buyers have distinct […]

B2B 273

B2B Information Marketing 273

Forrester eCommerce

MAY 23, 2025

Over the past year, B2B event teams have faced mounting challenges. A volatile economic and political climate has intensified existing pressures around inflation, budgets, and staffing.

Events 317

Events B2B Technology Marketing 317