In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed. Turns out this was a bit of a pickle, because 77% of the same group of respondents said that lacking the ability [… MORE
Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon. According to McKinsey & Company, digital leaders in the B2B space generate five times more revenue than the rest of the B2B field. MORE
For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Ecommerce vertical: B2B. We spent a great deal of time researching platforms that would help bring our vision of B2B enablement to life. Why they won. MORE
When it comes to B2B customer relationship management, think old-school matchmaking rather than Tinder. B2C relationships are all about making the sale, and so are B2B relationships – but there are differences between the two. Here are 6 tips for improved customer relations when building long-term eCommerce relationships with your B2B wholesale customers. Customer Management Wholesale B2B eCommerce MORE
Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral MORE
In our new research on the state of ABM, we found B2B marketers are enjoying more measurable, substantial results from their account-based efforts this […]. account-based marketing (ABM) B2B marketing sales enablement ABM B2B Marketing MarTechCan we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition. MORE
Ecommerce is set to disrupt the B2B world in a big way, and Forrester and Frost & Sullivan have the numbers to prove it. In the next few years, specifically 2020, the B2B industry in the U.S. percent of all B2B sales. Have questions regarding these briefs or B2B ecommerce? MORE
Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well. The new tool set will be Magento’s first dedicated solution for the growing B2B market. MORE
Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? What B2C brands can learn from B2B marketers. ….and The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? MORE
My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? MORE
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy MORE
The B2B eCommerce market is poised for exponential growth. In fact, a 2016 Deloitte report says that B2B eCommerce is projected to see year-over-year growth 19% faster than its B2C counterpart. Positioning yourself as a wholesale leader of the future means adopting a smart digital strategy that aligns with B2B buyers’ increasing demands. Wholesale B2B eCommerce eCommerce MORE
The B2B eCommerce market is currently massive, and it’s only going to get bigger. B2B eCommerce is estimated to be a trillion dollar industry in just a few years. Wholesale B2B eCommerce eBookLearn how to compete in the growing wholesale market with this FREE eBook! MORE
B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy. MORE
age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging MORE
Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space. MORE
In less than three years the global B2B ecommerce industry is set to exceed $12 trillion, more than twice than what it was a decade ago. From wholesale to manufacturing to retail, B2B has quickly surpassed that of online consumer-driven sales. B2B Blog Events MORE
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. MORE
By Adam Fingerman, ArcTouch Mobile & Connected Experiences No doubt about it, bots are coming. Forgive the hyperbole, but I mean really coming — in a life-changing, business-disrupting way. MORE
More specifically, does a brand actually correlate to sales, especially for B2B players? And if so, what elements of branding are the most important to consider for B2B players who want to wisely join the trend? And the translation to B2B here is only natural. MORE
The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce MORE
Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?). MORE
It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 How B2B and Wholesale Ecommerce Buyers Shop. B2B Ecommerce MORE
70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% which includes Magento B2B features and functionality. New B2B Magento Feature: Quoting. MORE
Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers. MORE
That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. You can read more on how your ecommerce solution can help simplify B2B pricing and processes in this report. MORE
age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook. MORE
However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. MORE
Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth? MORE
Earlier this year, Forrester’s South African PR team approached me with an opportunity to share a bit of our B2B thought leadership worldwide. He was delighted to find a kindred-spirit in heralding a revival and reawakening in B2B […]. MORE
account-based marketing (ABM) B2B B2B marketingWell that was interesting! MORE
But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. B2B will look more like B2C. MORE
Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? B2B features are complex. MORE
B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology MORE
TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. For a comprehensive introduction to B2B eCommerce, keep watching! Getting started B2B eCommerce MORE
None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B. MORE
There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]. B2B B2B marketing content marketing video & teleconferencing B2B Marketing Forrester Nick Barber strategy technology video MORE
Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!) MORE
age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” MORE
focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. MORE
The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR MORE
On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […]. CRM applications customer engagement customer experience ecommerce MORE
B2B marketing B2C marketing integrated marketing (cross-channel) marketing automation marketing resource management (MRM) B2B Marketing b2c marketing CCCM content marketing l2rm Marketing Marketing Automation MRM RTIM TCMA Through-ChannelMarketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. MORE
B2B Related Topics 
Forrester eCommerce
MAY 11, 2018
Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth?
Forrester eCommerce
JUNE 14, 2018
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy
Forrester eCommerce
MAY 16, 2018
age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging
Forrester eCommerce
MAY 14, 2018
age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook.
Forrester eCommerce
MARCH 14, 2018
The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR
BigCommerce
MARCH 27, 2018
It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 How B2B and Wholesale Ecommerce Buyers Shop. B2B Ecommerce
BigCommerce
JUNE 20, 2017
Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space.
BigCommerce
MARCH 31, 2017
Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).
Retail TouchPoints
MARCH 24, 2017
Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral
Retail TouchPoints
APRIL 26, 2018
focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers.
Kissmetrics
OCTOBER 9, 2017
None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B.
Forrester eCommerce
APRIL 3, 2018
B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology
BigCommerce
NOVEMBER 13, 2017
For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Ecommerce vertical: B2B. We spent a great deal of time researching platforms that would help bring our vision of B2B enablement to life. Why they won.
Forrester eCommerce
MARCH 13, 2018
On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […]. CRM applications customer engagement customer experience ecommerce
Forrester eCommerce
JULY 20, 2018
age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”
Forrester eCommerce
APRIL 17, 2018
Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!)
Zaius
JULY 18, 2018
Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? What B2C brands can learn from B2B marketers. ….and The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius?
Zaius
OCTOBER 5, 2017
However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs.
Blue Acorn
SEPTEMBER 27, 2017
70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% which includes Magento B2B features and functionality. New B2B Magento Feature: Quoting.
Forrester eCommerce
APRIL 19, 2018
In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed. Turns out this was a bit of a pickle, because 77% of the same group of respondents said that lacking the ability […
BigCommerce
JULY 11, 2017
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.
GetElastic
JANUARY 10, 2018
But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. B2B will look more like B2C.
Forrester eCommerce
APRIL 13, 2018
Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers.
BigCommerce
MARCH 6, 2018
My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web?
Forrester eCommerce
APRIL 10, 2018
There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]. B2B B2B marketing content marketing video & teleconferencing B2B Marketing Forrester Nick Barber strategy technology video
Kissmetrics
MARCH 27, 2018
More specifically, does a brand actually correlate to sales, especially for B2B players? And if so, what elements of branding are the most important to consider for B2B players who want to wisely join the trend? And the translation to B2B here is only natural.
Blue Acorn
SEPTEMBER 17, 2017
Ecommerce is set to disrupt the B2B world in a big way, and Forrester and Frost & Sullivan have the numbers to prove it. In the next few years, specifically 2020, the B2B industry in the U.S. percent of all B2B sales. Have questions regarding these briefs or B2B ecommerce?
Retail TouchPoints
OCTOBER 13, 2017
By Adam Fingerman, ArcTouch Mobile & Connected Experiences No doubt about it, bots are coming. Forgive the hyperbole, but I mean really coming — in a life-changing, business-disrupting way.
Forrester eCommerce
JULY 10, 2018
In our new research on the state of ABM, we found B2B marketers are enjoying more measurable, substantial results from their account-based efforts this […]. account-based marketing (ABM) B2B marketing sales enablement ABM B2B Marketing MarTechCan we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition.
TradeGecko
JULY 2, 2018
When it comes to B2B customer relationship management, think old-school matchmaking rather than Tinder. B2C relationships are all about making the sale, and so are B2B relationships – but there are differences between the two. Here are 6 tips for improved customer relations when building long-term eCommerce relationships with your B2B wholesale customers. Customer Management Wholesale B2B eCommerce
PFS
JUNE 13, 2017
Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon. According to McKinsey & Company, digital leaders in the B2B space generate five times more revenue than the rest of the B2B field.
TradeGecko
MAY 28, 2018
The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce
Forrester eCommerce
JUNE 1, 2018
account-based marketing (ABM) B2B B2B marketingWell that was interesting!
Blue Acorn
OCTOBER 5, 2017
In less than three years the global B2B ecommerce industry is set to exceed $12 trillion, more than twice than what it was a decade ago. From wholesale to manufacturing to retail, B2B has quickly surpassed that of online consumer-driven sales. B2B Blog Events
Blue Acorn
SEPTEMBER 13, 2017
That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. You can read more on how your ecommerce solution can help simplify B2B pricing and processes in this report.
Blue Acorn
APRIL 13, 2017
Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well. The new tool set will be Magento’s first dedicated solution for the growing B2B market.
TradeGecko
OCTOBER 25, 2017
TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. For a comprehensive introduction to B2B eCommerce, keep watching! Getting started B2B eCommerce
Forrester eCommerce
APRIL 30, 2018
B2B marketing B2C marketing integrated marketing (cross-channel) marketing automation marketing resource management (MRM) B2B Marketing b2c marketing CCCM content marketing l2rm Marketing Marketing Automation MRM RTIM TCMA Through-ChannelMarketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe.
TradeGecko
JUNE 12, 2018
The B2B eCommerce market is poised for exponential growth. In fact, a 2016 Deloitte report says that B2B eCommerce is projected to see year-over-year growth 19% faster than its B2C counterpart. Positioning yourself as a wholesale leader of the future means adopting a smart digital strategy that aligns with B2B buyers’ increasing demands. Wholesale B2B eCommerce eCommerce
TradeGecko
JULY 14, 2017
The B2B eCommerce market is currently massive, and it’s only going to get bigger. B2B eCommerce is estimated to be a trillion dollar industry in just a few years. Wholesale B2B eCommerce eBookLearn how to compete in the growing wholesale market with this FREE eBook!
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