INDUSTRY INSIGHTS YOUR PEERS ARE READING
Mobile B2B apps are picking up steam — what’s fuelling their demand? B2B buyers are mobile at work and on-the-go, and they’re not afraid to research and transact through multiple devices. Mobile Commerce B2B MORE
After leading the charge on B2B commerce at Forrester for many years as Vice President and Principal Analyst, Andy is now the CEO and Founder of Paradigm B2B. The post Shaking up B2B commerce with Andy Hoar [video] appeared first on Get Elastic Ecommerce Blog. MORE
B2B B2B marketing customer advocacy B2B Marketing social mediaInfluencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. MORE
Picture this: A brand new prospect lands on your… B2B EcommerceBefore we go any further, let’s daydream a bit, shall we? MORE
analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. MORE
Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral MORE
As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment. MORE
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy MORE
As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey MORE
B2B marketing customer experience customer journey customer journey mapping predictions 2019 MORE
The popularity of B2B ecommerce is on the rise. You’re… B2B EcommerceBut, with this increased market opportunity comes increased customer expectations. MORE
age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging MORE
More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] B2B marketing content marketing customer experience B2B B2B Marketing MORE
A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Digital Transformation Commerce B2B MORE
B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing MORE
B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. MORE
B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. B2B B2B marketing customer data data servicesOur snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it. MORE
Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. MORE
Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform. Digital Transformation Commerce B2B video MORE
If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Events B2B MORE
Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. MORE
Expert salespeople once handled all of B2B sales. They had personal relationships with the procurement professionals who worked for buyer… B2B Ecommerce Ecommerce News MORE
account-based marketing (ABM) B2B B2B marketing digital marketing B2B Marketing MarketingWhen was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. MORE
Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships. MORE
Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered. Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey. MORE
B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing“Say, Tom, let me whitewash a little.” MORE
age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook. MORE
In our second installment of the video interview series with B2B industry expert, Andy Hoar, he explains his upcoming disruptive new research report, Paradigm B2B Combine. The post Andy Hoar and the Paradigm B2B Combine: Part 2 [video] appeared first on Get Elastic Ecommerce Blog. MORE
Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth? MORE
B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo! MORE
The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on… B2B Ecommerce MORE
With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share. In B2B buyers want the same digital commerce experiences they are receiving on B2C channels. MORE
For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. How can I deliver personalized experiences that are relevant for B2B? B2B Online 2019 did not disappoint. Personalization means something entirely different in B2B. MORE
In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy MORE
The post Online B2B Marketplaces: Beat Them or Join Them? eCommerce Uncategorized B2B b2b marketplace b2b online b2b online marketplace b2b online marketplaces b2becommerce marketplace selling online marketplace third party marketplaces MORE
Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]. MORE
Ana Milevskaja talks about one of the biggest trends she’s witnessing in B2B ecommerce… and it’s not technology. Check out what else Ana has to say about B2B commerce trends. Digital Transformation B2B MORE
A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing MORE
The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR MORE
Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. MORE
B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age. MORE
B2B Related Topics Forrester eCommerce
AUGUST 14, 2018
As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey
Forrester eCommerce
JUNE 24, 2019
More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] B2B marketing content marketing customer experience B2B B2B Marketing
Forrester eCommerce
JANUARY 27, 2019
A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing
Forrester eCommerce
JUNE 17, 2019
B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo!
Forrester eCommerce
MARCH 25, 2019
account-based marketing (ABM) B2B B2B marketing digital marketing B2B Marketing MarketingWhen was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here.
BigCommerce
MAY 10, 2019
Picture this: A brand new prospect lands on your… B2B EcommerceBefore we go any further, let’s daydream a bit, shall we?
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Forrester eCommerce
SEPTEMBER 10, 2018
B2B B2B marketing customer advocacy B2B Marketing social mediaInfluencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.
Forrester eCommerce
MAY 9, 2019
As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.
Forrester eCommerce
FEBRUARY 6, 2019
analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company.
Forrester eCommerce
DECEMBER 7, 2018
In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy
Forrester eCommerce
AUGUST 27, 2018
B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.
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Kibo
JUNE 6, 2019
The post Online B2B Marketplaces: Beat Them or Join Them? eCommerce Uncategorized B2B b2b marketplace b2b online b2b online marketplace b2b online marketplaces b2becommerce marketplace selling online marketplace third party marketplaces
Forrester eCommerce
FEBRUARY 5, 2019
B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. B2B B2B marketing customer data data servicesOur snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.
Forrester eCommerce
FEBRUARY 22, 2019
Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.
BigCommerce
FEBRUARY 12, 2019
The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on… B2B Ecommerce
Forrester eCommerce
MAY 11, 2018
Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth?
Forrester eCommerce
NOVEMBER 8, 2018
B2B marketing customer experience customer journey customer journey mapping predictions 2019
GetElastic
MAY 21, 2019
A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Digital Transformation Commerce B2B
BigCommerce
APRIL 12, 2019
The popularity of B2B ecommerce is on the rise. You’re… B2B EcommerceBut, with this increased market opportunity comes increased customer expectations.
Forrester eCommerce
OCTOBER 10, 2018
B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age.
GetElastic
JUNE 7, 2019
In our second installment of the video interview series with B2B industry expert, Andy Hoar, he explains his upcoming disruptive new research report, Paradigm B2B Combine. The post Andy Hoar and the Paradigm B2B Combine: Part 2 [video] appeared first on Get Elastic Ecommerce Blog.
BigCommerce
APRIL 4, 2019
Expert salespeople once handled all of B2B sales. They had personal relationships with the procurement professionals who worked for buyer… B2B Ecommerce Ecommerce News
Forrester eCommerce
MAY 16, 2018
age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging
Forrester eCommerce
JUNE 14, 2018
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy
Retail Technology Review
AUGUST 14, 2018
B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing
Retail TouchPoints
MARCH 24, 2017
Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral
GetElastic
MAY 29, 2019
Mobile B2B apps are picking up steam — what’s fuelling their demand? B2B buyers are mobile at work and on-the-go, and they’re not afraid to research and transact through multiple devices. Mobile Commerce B2B
GetElastic
APRIL 24, 2019
If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Events B2B
Forrester eCommerce
MAY 14, 2018
age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook.
GetElastic
MAY 23, 2019
After leading the charge on B2B commerce at Forrester for many years as Vice President and Principal Analyst, Andy is now the CEO and Founder of Paradigm B2B. The post Shaking up B2B commerce with Andy Hoar [video] appeared first on Get Elastic Ecommerce Blog.
GetElastic
NOVEMBER 26, 2018
With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share. In B2B buyers want the same digital commerce experiences they are receiving on B2C channels.
GetElastic
JUNE 18, 2019
Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered. Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey.
Forrester eCommerce
SEPTEMBER 28, 2018
B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing“Say, Tom, let me whitewash a little.”
Zaius
DECEMBER 25, 2018
Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate.
GetElastic
MAY 22, 2019
Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce.
GetElastic
MAY 13, 2019
For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. How can I deliver personalized experiences that are relevant for B2B? B2B Online 2019 did not disappoint. Personalization means something entirely different in B2B.
Forrester eCommerce
MAY 20, 2019
Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.
Forrester eCommerce
MARCH 14, 2018
The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR
GetElastic
JUNE 6, 2019
Ana Milevskaja talks about one of the biggest trends she’s witnessing in B2B ecommerce… and it’s not technology. Check out what else Ana has to say about B2B commerce trends. Digital Transformation B2B
GetElastic
JUNE 14, 2019
Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform. Digital Transformation Commerce B2B video
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