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B2B buyers are wired to deal with visual information and to remember stories. age of the customer B2B marketing sales video & teleconferencing laura ramos Nick Barber online video platforms technology videoIf a picture is worth 1,000 words, then what is a video worth? 100,000? MORE
But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. The idea of online marketplaces is not new. Especially on the consumer front. MORE
B2B B2B marketing customer advocacy B2B Marketing social mediaInfluencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. MORE
analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. MORE
Picture this: A brand new prospect lands on your… B2B EcommerceBefore we go any further, let’s daydream a bit, shall we? MORE
application development & delivery B2B marketingJoin us to explore the factors driving profound changes in the behavior of modern buyers and their overall expectations for their relationships with organizations. MORE
I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk. MORE
As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment. MORE
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy MORE
As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey MORE
age of the customer B2B marketing digital business alibaba amazon b2b ecommerce channel sales marketplaces salesforceBusiness-to-business buying and selling is being disrupted the same way consumer models have fundamentally changed over the past decade due to digital transformation. MORE
B2B marketing customer experience customer journey customer journey mapping predictions 2019 MORE
B2B marketing digital business digital disruption digital marketing emerging technologyA lot has changed in the past few weeks, but what hasn’t changed is the high-quality and innovative research we’re bringing you at Summit NA this year. MORE
age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging MORE
More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] B2B marketing content marketing customer experience B2B B2B Marketing MORE
B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. MORE
B2B marketing B2B Marketing content marketing content strategy thought leadershipTechnology buyers fall into one of three categories in response to the pandemic: Survivors, Adaptors, and Pioneers. As a technology marketer, you cannot operate “marketing as usual” if you want to truly help your customers survive, adapt, or pioneer — and build interest and trust along the way. Forrester Consulting sees our marketing clients taking […]. MORE
B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. B2B B2B marketing customer data data servicesOur snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it. MORE
The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” age of the customer B2B marketing organizational design B2B B2B Marketing Predictions 2020The report made five unique calls; one of them was mine: The number of organizations with audience-based structures will more than double. Since we published the report late last year, I’ve had […]. MORE
The B2B C-suite is demanding you accelerate your digital transformation. age of the customer agile commerce B2B B2B ecommerce customer experience maturity digital transformationNearly half of businesses are digital beginners. The other half are eating their lunch. MORE
account-based marketing (ABM) B2B B2B marketing digital marketing B2B Marketing MarketingWhen was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. MORE
Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships. MORE
B2B marketing customer experience strategy B2B Marketing Customer Experience (CX) digital transformation MarTech“If a tree falls in a forest and no one is around to hear it, does it make a sound?” MORE
Learn what B2B sellers must do to innovate and drive value in 2020. Read our predictions for B2B commerce. age of the customer digital transformation prediction B2B channel sales commerce marketplaces MORE
Too many B2B firms are falling behind the payment technology curve, putting their… B2B EcommerceCan we be frank for a minute? MORE
To navigate successfully through the cataclysmic changes in B2B buying behaviors accelerated by the coronavirus pandemic, your organization will need to […]. B2B marketing B2B B2B buyer insights B2B Marketing MORE
Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth? MORE
Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns. MORE
B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo! MORE
As B2B analysts, we’ve been asking ourselves whether organizations have been responding to this health crisis in a way that is truly helpful to their customers. B2B CX B2B marketing B2B B2B Marketing content marketing coronavirus covid-19 crisis communications MORE
The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on… B2B Ecommerce MORE
In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy MORE
Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]. MORE
Online marketplaces offer advantages to B2B sellers. Yet success requires a thoughtful approach. Read a few of the key questions to consider in this Forrester SiriusDecisions Summit session preview. Age of the Customer application development & delivery business technology (BT) promoted MORE
B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices. Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense? MORE
Learn why experience will be the gift that keeps on giving for B2B marketing and sales. age of the customer B2B marketing prediction promoted MORE
A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing MORE
Age of the Customer Account-based marketing B2B buyer insights channel partners covid-19 customer marketing Marketing Automation sales transformation virtual events MORE
B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech. MORE
Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020. Age of the Customer B2B CX B2B marketing customer centricity customer experience customer experience management promoted MORE
B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age. MORE
B2B Related Topics Forrester eCommerce
AUGUST 14, 2018
As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey
Forrester eCommerce
JANUARY 27, 2019
A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing
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Forrester eCommerce
MAY 4, 2020
To navigate successfully through the cataclysmic changes in B2B buying behaviors accelerated by the coronavirus pandemic, your organization will need to […]. B2B marketing B2B B2B buyer insights B2B Marketing
Forrester eCommerce
JANUARY 23, 2020
The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” age of the customer B2B marketing organizational design B2B B2B Marketing Predictions 2020The report made five unique calls; one of them was mine: The number of organizations with audience-based structures will more than double. Since we published the report late last year, I’ve had […].
Forrester eCommerce
OCTOBER 29, 2019
Learn why experience will be the gift that keeps on giving for B2B marketing and sales. age of the customer B2B marketing prediction promoted
Forrester eCommerce
SEPTEMBER 6, 2019
But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. The idea of online marketplaces is not new. Especially on the consumer front.
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Forrester eCommerce
JUNE 24, 2019
More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] B2B marketing content marketing customer experience B2B B2B Marketing
Forrester eCommerce
MAY 20, 2020
Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020. Age of the Customer B2B CX B2B marketing customer centricity customer experience customer experience management promoted
Forrester eCommerce
JUNE 9, 2020
B2B marketing B2B Marketing content marketing content strategy thought leadershipTechnology buyers fall into one of three categories in response to the pandemic: Survivors, Adaptors, and Pioneers. As a technology marketer, you cannot operate “marketing as usual” if you want to truly help your customers survive, adapt, or pioneer — and build interest and trust along the way. Forrester Consulting sees our marketing clients taking […].
Forrester eCommerce
MARCH 25, 2019
account-based marketing (ABM) B2B B2B marketing digital marketing B2B Marketing MarketingWhen was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here.
Forrester eCommerce
SEPTEMBER 10, 2018
B2B B2B marketing customer advocacy B2B Marketing social mediaInfluencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.
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Forrester eCommerce
JULY 30, 2019
B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices. Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense?
Forrester eCommerce
JUNE 26, 2019
B2B buyers are wired to deal with visual information and to remember stories. age of the customer B2B marketing sales video & teleconferencing laura ramos Nick Barber online video platforms technology videoIf a picture is worth 1,000 words, then what is a video worth? 100,000?
Forrester eCommerce
FEBRUARY 6, 2019
analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company.
Forrester eCommerce
DECEMBER 17, 2019
age of the customer B2B marketing digital business alibaba amazon b2b ecommerce channel sales marketplaces salesforceBusiness-to-business buying and selling is being disrupted the same way consumer models have fundamentally changed over the past decade due to digital transformation.
Forrester eCommerce
AUGUST 28, 2019
The B2B C-suite is demanding you accelerate your digital transformation. age of the customer agile commerce B2B B2B ecommerce customer experience maturity digital transformationNearly half of businesses are digital beginners. The other half are eating their lunch.
Forrester eCommerce
OCTOBER 28, 2019
B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech.
Forrester eCommerce
AUGUST 19, 2019
B2B marketing customer experience strategy B2B Marketing Customer Experience (CX) digital transformation MarTech“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
BigCommerce
MAY 10, 2019
Picture this: A brand new prospect lands on your… B2B EcommerceBefore we go any further, let’s daydream a bit, shall we?
Forrester eCommerce
MAY 31, 2019
Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […].
Forrester eCommerce
JUNE 23, 2020
Age of the Customer Account-based marketing B2B buyer insights channel partners covid-19 customer marketing Marketing Automation sales transformation virtual events
Forrester eCommerce
OCTOBER 29, 2019
Learn what B2B sellers must do to innovate and drive value in 2020. Read our predictions for B2B commerce. age of the customer digital transformation prediction B2B channel sales commerce marketplaces
Forrester eCommerce
MAY 9, 2019
As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.
Forrester eCommerce
JUNE 17, 2019
B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo!
Forrester eCommerce
DECEMBER 7, 2018
In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy
Forrester eCommerce
AUGUST 27, 2018
B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.
Forrester eCommerce
APRIL 12, 2020
Online marketplaces offer advantages to B2B sellers. Yet success requires a thoughtful approach. Read a few of the key questions to consider in this Forrester SiriusDecisions Summit session preview. Age of the Customer application development & delivery business technology (BT) promoted
Forrester eCommerce
FEBRUARY 5, 2019
B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. B2B B2B marketing customer data data servicesOur snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.
Forrester eCommerce
NOVEMBER 8, 2018
B2B marketing customer experience customer journey customer journey mapping predictions 2019
Forrester eCommerce
FEBRUARY 22, 2019
Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.
Forrester eCommerce
MAY 11, 2018
Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth?
BigCommerce
FEBRUARY 12, 2019
The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on… B2B Ecommerce
Forrester eCommerce
MAY 16, 2018
age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging
Forrester eCommerce
OCTOBER 10, 2018
B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age.
Forrester eCommerce
MARCH 31, 2020
application development & delivery B2B marketingJoin us to explore the factors driving profound changes in the behavior of modern buyers and their overall expectations for their relationships with organizations.
Forrester eCommerce
MARCH 27, 2020
B2B marketing digital business digital disruption digital marketing emerging technologyA lot has changed in the past few weeks, but what hasn’t changed is the high-quality and innovative research we’re bringing you at Summit NA this year.
Forrester eCommerce
JUNE 14, 2018
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy
Forrester eCommerce
JUNE 5, 2020
As B2B analysts, we’ve been asking ourselves whether organizations have been responding to this health crisis in a way that is truly helpful to their customers. B2B CX B2B marketing B2B B2B Marketing content marketing coronavirus covid-19 crisis communications
Forrester eCommerce
JUNE 26, 2020
I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk.
BigCommerce
OCTOBER 3, 2019
Too many B2B firms are falling behind the payment technology curve, putting their… B2B EcommerceCan we be frank for a minute?
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