INDUSTRY INSIGHTS YOUR PEERS ARE READING
In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed. Turns out this was a bit of a pickle, because 77% of the same group of respondents said that lacking the ability [… MORE
B2B B2B marketing customer advocacy B2B Marketing social mediaInfluencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. MORE
For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Ecommerce vertical: B2B. We spent a great deal of time researching platforms that would help bring our vision of B2B enablement to life. Why they won. MORE
Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral MORE
My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? MORE
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy MORE
As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey MORE
B2B marketing customer experience customer journey customer journey mapping predictions 2019 MORE
B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy. MORE
age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging MORE
Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space. MORE
The post 3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers appeared first on The Omni Channel. Distributed Order Management eCommerce Uncategorized B2B D2CManufacturers may hesitate to invest in eCommerce because of potential channel conflict with […]. MORE
B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing MORE
B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. MORE
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. MORE
The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce MORE
Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?). MORE
It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 How B2B and Wholesale Ecommerce Buyers Shop. B2B Ecommerce MORE
70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% which includes Magento B2B features and functionality. New B2B Magento Feature: Quoting. MORE
B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing“Say, Tom, let me whitewash a little.” MORE
age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook. MORE
When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business? MORE
However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. MORE
Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth? MORE
Earlier this year, Forrester’s South African PR team approached me with an opportunity to share a bit of our B2B thought leadership worldwide. He was delighted to find a kindred-spirit in heralding a revival and reawakening in B2B […]. MORE
But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. B2B will look more like B2C. MORE
With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share. In B2B buyers want the same digital commerce experiences they are receiving on B2C channels. MORE
With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived. MORE
In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy MORE
Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? B2B features are complex. MORE
We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B. MORE
I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. But so is the fact that B2B is outdoing B2C in online revenue. trillion from online sales in 2017, B2B outdid it by not 100% or 200%- but a solid 234.78%. MORE
While B2B companies have been insulated from the disruption,… B2B EcommerceThe digital economy is disrupting the world as we know it. MORE
B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology MORE
TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. For a comprehensive introduction to B2B eCommerce, keep watching! Getting started B2B eCommerce MORE
None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B. MORE
When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? B2B b2b commerce MORE
B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. The B2B ecommerce market is growing bigger every day. MORE
focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. MORE
The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR MORE
On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […]. CRM applications customer engagement customer experience ecommerce MORE
Case studies Wholesale B2B eCommerce eCommerceAuto Body Equipment (ABE), a New Zealand-based wholesale business, has a history stretching back more than 20 years. The team have worked hard to bring their traditional business model into the 21 st century with help from TradeGecko. MORE
Find out how he’s winning at B2B eCommerce thanks to TradeGecko. Case studies Wholesale B2B eCommerce eCommerceWith a great beard comes great responsibility – or so says Daniel Mahony, founder of TheGroomedManCo. MORE
B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age. MORE
B2B Related Topics Forrester eCommerce
AUGUST 14, 2018
As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey
Forrester eCommerce
SEPTEMBER 10, 2018
B2B B2B marketing customer advocacy B2B Marketing social mediaInfluencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.
Forrester eCommerce
DECEMBER 7, 2018
In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy
Forrester eCommerce
NOVEMBER 8, 2018
B2B marketing customer experience customer journey customer journey mapping predictions 2019
Forrester eCommerce
AUGUST 27, 2018
B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.
Forrester eCommerce
OCTOBER 10, 2018
B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age.
Forrester eCommerce
MAY 11, 2018
Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth?
Forrester eCommerce
MAY 16, 2018
age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging
Forrester eCommerce
JUNE 14, 2018
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy
BigCommerce
OCTOBER 20, 2017
B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy.
Forrester eCommerce
SEPTEMBER 28, 2018
B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing“Say, Tom, let me whitewash a little.”
Forrester eCommerce
MAY 14, 2018
age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook.
GetElastic
DECEMBER 10, 2018
B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. The B2B ecommerce market is growing bigger every day.
BigCommerce
MARCH 15, 2018
Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? B2B features are complex.
BigCommerce
MARCH 31, 2017
Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).
Retail TouchPoints
MARCH 24, 2017
Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral
BigCommerce
JUNE 20, 2017
Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space.
Forrester eCommerce
SEPTEMBER 13, 2018
We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B.
BigCommerce
MARCH 27, 2018
It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 How B2B and Wholesale Ecommerce Buyers Shop. B2B Ecommerce
Forrester eCommerce
MARCH 14, 2018
The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR
Forrester eCommerce
APRIL 9, 2018
Earlier this year, Forrester’s South African PR team approached me with an opportunity to share a bit of our B2B thought leadership worldwide. He was delighted to find a kindred-spirit in heralding a revival and reawakening in B2B […].
Retail TouchPoints
APRIL 26, 2018
focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers.
Retail Technology Review
AUGUST 14, 2018
B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing
GetElastic
OCTOBER 15, 2018
When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? B2B b2b commerce
Kissmetrics
OCTOBER 9, 2017
None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B.
Forrester eCommerce
APRIL 3, 2018
B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology
GetElastic
OCTOBER 4, 2018
With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived.
Ecommerce Platforms
OCTOBER 15, 2018
I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. But so is the fact that B2B is outdoing B2C in online revenue. trillion from online sales in 2017, B2B outdid it by not 100% or 200%- but a solid 234.78%.
Forrester eCommerce
NOVEMBER 21, 2018
When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business?
BigCommerce
NOVEMBER 13, 2017
For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Ecommerce vertical: B2B. We spent a great deal of time researching platforms that would help bring our vision of B2B enablement to life. Why they won.
Zaius
OCTOBER 5, 2017
However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs.
Forrester eCommerce
MARCH 13, 2018
On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […]. CRM applications customer engagement customer experience ecommerce
BigCommerce
OCTOBER 26, 2018
While B2B companies have been insulated from the disruption,… B2B EcommerceThe digital economy is disrupting the world as we know it.
Blue Acorn
SEPTEMBER 27, 2017
70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% which includes Magento B2B features and functionality. New B2B Magento Feature: Quoting.
BigCommerce
JULY 11, 2017
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.
Kibo
OCTOBER 25, 2018
The post 3 Steps Manufacturers Need to Take to Sell Directly to B2B Buyers appeared first on The Omni Channel. Distributed Order Management eCommerce Uncategorized B2B D2CManufacturers may hesitate to invest in eCommerce because of potential channel conflict with […].
TradeGecko
OCTOBER 16, 2018
Case studies Wholesale B2B eCommerce eCommerceAuto Body Equipment (ABE), a New Zealand-based wholesale business, has a history stretching back more than 20 years. The team have worked hard to bring their traditional business model into the 21 st century with help from TradeGecko.
GetElastic
JANUARY 10, 2018
But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. B2B will look more like B2C.
TradeGecko
MAY 28, 2018
The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce
TradeGecko
OCTOBER 25, 2017
TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. For a comprehensive introduction to B2B eCommerce, keep watching! Getting started B2B eCommerce
TradeGecko
SEPTEMBER 6, 2018
Find out how he’s winning at B2B eCommerce thanks to TradeGecko. Case studies Wholesale B2B eCommerce eCommerceWith a great beard comes great responsibility – or so says Daniel Mahony, founder of TheGroomedManCo.
Forrester eCommerce
APRIL 19, 2018
In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed. Turns out this was a bit of a pickle, because 77% of the same group of respondents said that lacking the ability […
BigCommerce
MARCH 6, 2018
My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web?
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