B2B Related Topics 
Retail Technology Review
JANUARY 2, 3387
the clothing brand created following technical, functional and high-performance standards, has chosen global e-commerce platform provider Kooomo to launch its showcase website specifically designed for its growing B2B customer base. Blauer H.T., Internet Retailing Retail Supply Chain
BigCommerce
JUNE 2, 2021
Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get… B2B Ecommerce b2b b2b ecommerce data data driven business
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Forrester eCommerce
OCTOBER 25, 2022
Have you wondered what other B2B leaders think of martech solutions? Here’s your chance to help shape the future of B2B marketing technology decisions. Age of the Customer B2B Marketing B2B Research Marketing Operations Marketing Technology (martech
Forrester eCommerce
MARCH 3, 2021
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Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Forrester eCommerce
NOVEMBER 11, 2021
When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. Age of the Customer B2B Marketing B2B Research Chief Marketing Officer Customer Experience Measurement Marketing B2B
Forrester eCommerce
AUGUST 22, 2021
Two fundamental truths apply to most B2B buying and selling scenarios. Let’s explore each of these truths to see how and why they influenced the design of Forrester’s new B2B Revenue […]. Account-Based Marketing (ABM) Asia Pacific B2B Marketing B2B Research Sales Sales Operation
Forrester eCommerce
APRIL 11, 2022
B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.
Forrester eCommerce
AUGUST 14, 2018
As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journeyJourney mapping can be an energizing and eye-opening exercise in customer empathy. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […].
Forrester eCommerce
OCTOBER 13, 2022
B2B Marketing B2B Research Chief Marketing Officer Marketing Marketing OperationsCMOs and marketing operations teams benefit greatly by partnering and working together.
BigCommerce
OCTOBER 6, 2021
Started in 1946 in Montreal, Canada as a children’s apparel manufacturing company, Gildan has gone on to become one of… B2B Ecommerce b2b b2b ecommerce Gildan
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
Forrester eCommerce
FEBRUARY 14, 2022
Age of the Customer B2B CX B2B Marketing B2B Research Brand and CommunicationsPoliticians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex.
BigCommerce
JULY 28, 2022
BigCommerce is proud to share that it has received high honors as a top solution in the 2022 Paradigm B2B… BigCommerce News b2b b2b ecommerce b2c Ecommerce ENT enterprise Midmarket MM Paradigm Paradigm B2B Combine
Forrester eCommerce
MARCH 22, 2023
Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.
BigCommerce
AUGUST 31, 2020
In 2019, only 13% of all B2B sales were generated digitally. B2B online sales are projected… B2B EcommerceBy 2023, when U.S.
Forrester eCommerce
JANUARY 20, 2022
Account-Based Marketing (ABM) Advertising B2B MarketingWhat's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.
Forrester eCommerce
MARCH 14, 2022
Age of the Customer B2B Marketing B2B Research Brand and Communications CMO TrendsOne of the most consequential and long-lasting decisions a marketing leader can make is to change the organization’s brand.
Forrester eCommerce
APRIL 18, 2022
Age of the Customer B2B CX B2B Marketing B2B Research Chief Marketing Officer Content Strategy and Operations Digital Transformation personalization promoted
Forrester eCommerce
OCTOBER 21, 2022
Age of the Customer B2B Marketing B2B Research Data InsightsOrganizations who consistently produce and take action on insights simply perform better. We can help get you there.
BigCommerce
JULY 5, 2022
With a… B2B Ecommerce b2b BB Wheels bigcommerce Direct to Consumer DTCWith more than a decade in business, BB Wheels is a small, family-owned business located in Albany, Minnesota.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.
Forrester eCommerce
JULY 6, 2021
Forrester analyst Jessie Johnson explains how B2B marketing leaders are rethinking the delivery of digital experiences and the path from personalization to contextualization.
Forrester eCommerce
AUGUST 22, 2021
Two fundamental truths apply to most B2B buying and selling scenarios. Let’s explore each of these truths to see how and why they influenced the design of Forrester’s new B2B Revenue […]. Account-Based Marketing (ABM) Asia Pacific B2B Marketing B2B Research Sales Sales Operation
Forrester eCommerce
APRIL 4, 2022
Age of the Customer B2B Marketing B2B Research Chief Marketing Officer marketing strategy Portfolio MarketingUnderstanding key differences in the purchasing process will improve your marketing, sales, and product strategies.
BigCommerce
JULY 7, 2022
Although open-source solutions, like Magento, offer greater control and flexibility over site customizations, they often involve a high total cost… B2B Ecommerce b2b b2b ecommerce bigcommerce Ecommerce Interview Open SaaS SaaS Solutions StrikeTrue
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution.
Forrester eCommerce
SEPTEMBER 26, 2022
B2B Marketing Brand and Communications Chief Marketing Officer CMO Trends
Forrester eCommerce
JANUARY 31, 2022
B2B Marketing B2B Research Business Intelligence Business Value Data Insights marketing measurement & optimization Marketing Operations marketing strategyThe “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.
Forrester eCommerce
MARCH 25, 2019
account-based marketing (ABM) B2B B2B marketing digital marketing B2B Marketing MarketingWhen was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […].
Forrester eCommerce
MARCH 10, 2022
B2B buyers are making decisions on behalf of their employer and must constantly balance not only the risk factors of their organization and the functions they represent but also their own professional risk factors.
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
Forrester eCommerce
APRIL 5, 2022
Conversation automation technologies help B2B marketing and sales leaders holistically approach the design, deployment, and optimization of conversational interactions to deliver relevance and value in the moment while informing the timing and treatment of the next action.
Forrester eCommerce
AUGUST 24, 2021
The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity. Advertising B2B Research data security
Forrester eCommerce
FEBRUARY 17, 2021
B2B Marketing customer experience digital business digital product management Digital TransformationHow many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website.
Forrester eCommerce
JULY 22, 2021
Account-Based Marketing (ABM) Age of the Customer B2B Marketing B2B Research marketing measurement & optimization Marketing Operations Sales Sales Operations Sales Technology and Services
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
Forrester eCommerce
OCTOBER 23, 2020
The events of 2020 changed how B2B marketers engage with buyers. Age of the Customer B2B Marketing predictionLook for the transformation to continue in 2021.
Forrester eCommerce
AUGUST 3, 2021
What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? B2B Research Sales Sales Enablement
Forrester eCommerce
FEBRUARY 22, 2023
Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.
Forrester eCommerce
DECEMBER 11, 2020
With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
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