INDUSTRY INSIGHTS YOUR PEERS ARE READING
B2B buyers are wired to deal with visual information and to remember stories. age of the customer B2B marketing sales video & teleconferencing laura ramos Nick Barber online video platforms technology videoIf a picture is worth 1,000 words, then what is a video worth? 100,000? MORE
Mobile B2B apps are picking up steam — what’s fuelling their demand? B2B buyers are mobile at work and on-the-go, and they’re not afraid to research and transact through multiple devices. Mobile Commerce B2B MORE
B2B B2B marketing customer advocacy B2B Marketing social mediaInfluencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. MORE
Miller gave us the low-down on what personalization means for B2B organizations and the challenges it poses for B2B ecommerce practitioners. Check out our Q&A session: What are some of the trends you’re currently seeing in the B2B space? Commerce B2B MORE
Picture this: A brand new prospect lands on your… B2B EcommerceBefore we go any further, let’s daydream a bit, shall we? MORE
analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company. MORE
Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral MORE
As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment. MORE
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy MORE
As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey MORE
B2B marketing customer experience customer journey customer journey mapping predictions 2019 MORE
The popularity of B2B ecommerce is on the rise. You’re… B2B EcommerceBut, with this increased market opportunity comes increased customer expectations. MORE
age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging MORE
More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] B2B marketing content marketing customer experience B2B B2B Marketing MORE
A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Digital Transformation Commerce B2B MORE
B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing MORE
B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. MORE
B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. B2B B2B marketing customer data data servicesOur snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it. MORE
If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Events B2B MORE
Expert salespeople once handled all of B2B sales. They had personal relationships with the procurement professionals who worked for buyer… B2B Ecommerce Ecommerce News MORE
account-based marketing (ABM) B2B B2B marketing digital marketing B2B Marketing MarketingWhen was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. MORE
Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships. MORE
B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing“Say, Tom, let me whitewash a little.” MORE
age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook. MORE
In the coming months, we’re going to see the role of marketplaces increase in B2B. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. Commerce B2B video MORE
In our second installment of the video interview series with B2B industry expert, Andy Hoar, he explains his upcoming disruptive new research report, Paradigm B2B Combine. The post Andy Hoar and the Paradigm B2B Combine: Part 2 [video] appeared first on Get Elastic Ecommerce Blog. MORE
Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth? MORE
B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo! MORE
It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Unlike B2C, where streamlined checkouts accept instant payment from credit cards, PayPal and the like, paper checks and manual processes still drive the bulk of B2B payments. MORE
The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on… B2B Ecommerce MORE
With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share. In B2B buyers want the same digital commerce experiences they are receiving on B2C channels. MORE
In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy MORE
The post Online B2B Marketplaces: Beat Them or Join Them? eCommerce Uncategorized B2B b2b marketplace b2b online b2b online marketplace b2b online marketplaces b2becommerce marketplace selling online marketplace third party marketplaces MORE
B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology MORE
78% of businesses have reported attempted or actual B2B payments fraud last year ( rising steadily since 2013), and international fraud has risen 136% in the last two years. How blockchain for B2B payments works. Blockchain benefits for B2B payments. Headless Commerce B2B MORE
Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]. MORE
B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices. Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense? MORE
A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing MORE
The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR MORE
B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age. MORE
B2B Related Topics Forrester eCommerce
AUGUST 14, 2018
As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey
Forrester eCommerce
JUNE 24, 2019
More than 500 B2B marketers told Forrester their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.[i] B2B marketing content marketing customer experience B2B B2B Marketing
Forrester eCommerce
JANUARY 27, 2019
A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing
Forrester eCommerce
JULY 30, 2019
B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices. Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense?
Forrester eCommerce
MARCH 25, 2019
account-based marketing (ABM) B2B B2B marketing digital marketing B2B Marketing MarketingWhen was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here.
Forrester eCommerce
JUNE 26, 2019
B2B buyers are wired to deal with visual information and to remember stories. age of the customer B2B marketing sales video & teleconferencing laura ramos Nick Barber online video platforms technology videoIf a picture is worth 1,000 words, then what is a video worth? 100,000?
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BigCommerce
MAY 10, 2019
Picture this: A brand new prospect lands on your… B2B EcommerceBefore we go any further, let’s daydream a bit, shall we?
Forrester eCommerce
MAY 31, 2019
Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […].
Forrester eCommerce
FEBRUARY 6, 2019
analytics applications B2B B2B insightsThis past year, I attended Forrester’s Data Strategy & Insights 2018 Forum. As I sat down to breakfast on the first day, I joined two attendees from a multinational package delivery and supply chain management company.
Forrester eCommerce
JUNE 17, 2019
B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo!
Forrester eCommerce
MAY 9, 2019
As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.
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Forrester eCommerce
DECEMBER 7, 2018
In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy
Forrester eCommerce
AUGUST 27, 2018
B2B B2B marketing sales sales enablement B2B Marketing GDPRThe European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.
GetElastic
AUGUST 8, 2019
In the coming months, we’re going to see the role of marketplaces increase in B2B. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. Commerce B2B video
Forrester eCommerce
FEBRUARY 22, 2019
Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.
Forrester eCommerce
FEBRUARY 5, 2019
B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. B2B B2B marketing customer data data servicesOur snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.
Forrester eCommerce
MAY 11, 2018
Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth?
Forrester eCommerce
NOVEMBER 8, 2018
B2B marketing customer experience customer journey customer journey mapping predictions 2019
Kibo
JUNE 6, 2019
The post Online B2B Marketplaces: Beat Them or Join Them? eCommerce Uncategorized B2B b2b marketplace b2b online b2b online marketplace b2b online marketplaces b2becommerce marketplace selling online marketplace third party marketplaces
BigCommerce
FEBRUARY 12, 2019
The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on… B2B Ecommerce
GetElastic
JULY 19, 2019
Miller gave us the low-down on what personalization means for B2B organizations and the challenges it poses for B2B ecommerce practitioners. Check out our Q&A session: What are some of the trends you’re currently seeing in the B2B space? Commerce B2B
Forrester eCommerce
OCTOBER 10, 2018
B2B marketing customer journey customer journey mapping customer life cycle marketing methods B2B B2B Marketing customer advocacy customer experience customer marketing customer obsession post-salePersonas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age.
Forrester eCommerce
MAY 16, 2018
age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging
Forrester eCommerce
JUNE 14, 2018
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy
GetElastic
MAY 21, 2019
A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Digital Transformation Commerce B2B
Retail TouchPoints
MARCH 24, 2017
Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral
Retail Technology Review
AUGUST 14, 2018
B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing
GetElastic
JUNE 27, 2019
It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Unlike B2C, where streamlined checkouts accept instant payment from credit cards, PayPal and the like, paper checks and manual processes still drive the bulk of B2B payments.
Forrester eCommerce
MAY 14, 2018
age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook.
BigCommerce
APRIL 12, 2019
The popularity of B2B ecommerce is on the rise. You’re… B2B EcommerceBut, with this increased market opportunity comes increased customer expectations.
GetElastic
JULY 30, 2019
78% of businesses have reported attempted or actual B2B payments fraud last year ( rising steadily since 2013), and international fraud has risen 136% in the last two years. How blockchain for B2B payments works. Blockchain benefits for B2B payments. Headless Commerce B2B
GetElastic
JUNE 7, 2019
In our second installment of the video interview series with B2B industry expert, Andy Hoar, he explains his upcoming disruptive new research report, Paradigm B2B Combine. The post Andy Hoar and the Paradigm B2B Combine: Part 2 [video] appeared first on Get Elastic Ecommerce Blog.
Zaius
JULY 12, 2019
The post Getting Serial With B2B: 3 Examples Of Bingeworthy Content appeared first on Zaius. Demand Gen Report. Press Uncategorized
BigCommerce
APRIL 4, 2019
Expert salespeople once handled all of B2B sales. They had personal relationships with the procurement professionals who worked for buyer… B2B Ecommerce Ecommerce News
GetElastic
NOVEMBER 26, 2018
With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share. In B2B buyers want the same digital commerce experiences they are receiving on B2C channels.
Forrester eCommerce
MARCH 14, 2018
The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR
GetElastic
APRIL 24, 2019
If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Events B2B
Forrester eCommerce
SEPTEMBER 28, 2018
B2B marketing customer advocacy customer communication customer experience customer experience management customer experience strategy customer lifetime value (CLV) customer relationship management (CRM) B2B Marketing customer marketing“Say, Tom, let me whitewash a little.”
GetElastic
MAY 29, 2019
Mobile B2B apps are picking up steam — what’s fuelling their demand? B2B buyers are mobile at work and on-the-go, and they’re not afraid to research and transact through multiple devices. Mobile Commerce B2B
Forrester eCommerce
APRIL 3, 2018
B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology
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