Call For Participation: B2B Measurement and Analytics Providers

Forrester eCommerce

Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth?

B2B 196

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

B2B 228

Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester eCommerce

age of the customer B2B marketing content marketing digital marketing B2B B2B Marketing customer experience customer obsession differentiation Marketing strategic messaging

B2B 188

B2B Marketers Need To Establish Process Rigor (Without The Mortis)

Forrester eCommerce

age of the customer B2B B2B Marketing Marketing Process I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook.

B2B 183

The GDPR and The B2B Marketer: Ready or Not, Here I Come

Forrester eCommerce

The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […]. B2B B2B marketing GDPR

B2B 201

Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 How B2B and Wholesale Ecommerce Buyers Shop. B2B Ecommerce

B2B 315

B2B Ecommerce Site Design

BigCommerce

Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space.

B2B 230

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).

B2B 343

Adapting B2B Integration To Support Distributed Commerce

Retail TouchPoints

Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. B2B Integration distributed commerce drop shipping supply chain collaboration event management Peter Edlund DiCentral

B2B 254

Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

Retail TouchPoints

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers.

B2C 195

Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B.

B2B 412

My Sort-Of-Fictional-But-Really-Based-On-Reality Conversations With B2B Marketers About Insights

Forrester eCommerce

B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology

B2B 201

Freund Container: B2B empowerment through RESTful APIs

BigCommerce

For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Ecommerce vertical: B2B. We spent a great deal of time researching platforms that would help bring our vision of B2B enablement to life. Why they won.

B2B 186

Salesforce Nicely Rounds Out Its B2B CRM With CloudCraze

Forrester eCommerce

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […]. CRM applications customer engagement customer experience ecommerce

B2B 156

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

ABM: Just Another Name For Go-To-Market Planning And Execution?

Forrester eCommerce

Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!)

The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

Zaius

Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? What B2C brands can learn from B2B marketers. ….and The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius?

B2C 150

B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs.

B2C 174

Magento B2B Features Released

Blue Acorn

70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% which includes Magento B2B features and functionality. New B2B Magento Feature: Quoting.

6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts

Forrester eCommerce

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed. Turns out this was a bit of a pickle, because 77% of the same group of respondents said that lacking the ability […

B2B 168

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 343

Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. B2B will look more like B2C.

B2B 130

What Question Must Your Messaging Answer?

Forrester eCommerce

Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers.

B2B 252

How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web?

B2B 317

Two Important Video Questions Answered

Forrester eCommerce

There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]. B2B B2B marketing content marketing video & teleconferencing B2B Marketing Forrester Nick Barber strategy technology video

B2B 160

Brand Bias: Does Branding Matter For Driving Sales in B2B? Here’s What The Data Says

Kissmetrics

More specifically, does a brand actually correlate to sales, especially for B2B players? And if so, what elements of branding are the most important to consider for B2B players who want to wisely join the trend? And the translation to B2B here is only natural.

B2B 197

Three New B2B Research Briefs Available

Blue Acorn

Ecommerce is set to disrupt the B2B world in a big way, and Forrester and Frost & Sullivan have the numbers to prove it. In the next few years, specifically 2020, the B2B industry in the U.S. percent of all B2B sales. Have questions regarding these briefs or B2B ecommerce?

B2B 62

The B2B Of The Future: Bot To Bot Marketing

Retail TouchPoints

By Adam Fingerman, ArcTouch Mobile & Connected Experiences No doubt about it, bots are coming. Forgive the hyperbole, but I mean really coming  —  in a life-changing, business-disrupting way.

B2B 195

ABM’s Next Chapter: Account-Based Engagement

Forrester eCommerce

In our new research on the state of ABM, we found B2B marketers are enjoying more measurable, substantial results from their account-based efforts this […]. account-based marketing (ABM) B2B marketing sales enablement ABM B2B Marketing MarTechCan we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition.

B2B 140

6 tips for awesome wholesale B2B customer relationships

TradeGecko

When it comes to B2B customer relationship management, think old-school matchmaking rather than Tinder. B2C relationships are all about making the sale, and so are B2B relationships – but there are differences between the two. Here are 6 tips for improved customer relations when building long-term eCommerce relationships with your B2B wholesale customers. Customer Management Wholesale B2B eCommerce

B2C 52

WHY YOU NEED TO DIGITALIZE YOUR B2B BUSINESS NOW!

PFS

Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon. According to McKinsey & Company, digital leaders in the B2B space generate five times more revenue than the rest of the B2B field.

B2B 61

B2B eCommerce: A shift in thinking

TradeGecko

The B2B eCommerce market reached a huge $7.661 trillion by the end of 2017 – more than triple that of the B2C eCommerce market. Wholesale B2B eCommerce eCommerce

B2C 46

First Forrester New Wave™ On ABM Platforms Sets The Bar For A Dynamic And Growing Market

Forrester eCommerce

account-based marketing (ABM) B2B B2B marketingWell that was interesting!

Webinar: The Rise and Success of B2B Ecommerce

Blue Acorn

In less than three years the global B2B ecommerce industry is set to exceed $12 trillion, more than twice than what it was a decade ago. From wholesale to manufacturing to retail, B2B has quickly surpassed that of online consumer-driven sales. B2B Blog Events

B2B 59

Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. You can read more on how your ecommerce solution can help simplify B2B pricing and processes in this report.

B2B 64

Magento Increases B2B Capabilities with New Dedicated Module

Blue Acorn

Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well. The new tool set will be Magento’s first dedicated solution for the growing B2B market.

VIDEO: B2B eCommerce 1 - An introduction

TradeGecko

TradeGecko has produced a series of videos around B2B eCommerce, brought to you by our very own Geckos, to delve into the world of selling wholesale online. For a comprehensive introduction to B2B eCommerce, keep watching! Getting started B2B eCommerce

B2B 56

Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester eCommerce

B2B marketing B2C marketing integrated marketing (cross-channel) marketing automation marketing resource management (MRM) B2B Marketing b2c marketing CCCM content marketing l2rm Marketing Marketing Automation MRM RTIM TCMA Through-ChannelMarketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe.

B2B eCommerce: Overcoming the challenges of wholesale buyer adoption

TradeGecko

The B2B eCommerce market is poised for exponential growth. In fact, a 2016 Deloitte report says that B2B eCommerce is projected to see year-over-year growth 19% faster than its B2C counterpart. Positioning yourself as a wholesale leader of the future means adopting a smart digital strategy that aligns with B2B buyers’ increasing demands. Wholesale B2B eCommerce eCommerce

B2C 40

Beginners guide to B2B eCommerce: An eBook

TradeGecko

The B2B eCommerce market is currently massive, and it’s only going to get bigger. B2B eCommerce is estimated to be a trillion dollar industry in just a few years. Wholesale B2B eCommerce eBookLearn how to compete in the growing wholesale market with this FREE eBook!

B2B 58