Kooomo launches B2B catalogue site for global retailer Blauer H.T.

Retail Technology Review

the clothing brand created following technical, functional and high-performance standards, has chosen global e-commerce platform provider Kooomo to launch its showcase website specifically designed for its growing B2B customer base. Blauer H.T., Internet Retailing Retail Supply Chain

How to Track the B2B Ecommerce Metrics That Matter

BigCommerce

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get… B2B Ecommerce b2b b2b ecommerce data data driven business

B2B 428
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Inside Gildan’s Digital Transformation to B2B Ecommerce

BigCommerce

Started in 1946 in Montreal, Canada as a children’s apparel manufacturing company, Gildan has gone on to become one of… B2B Ecommerce b2b b2b ecommerce Gildan

B2B 325

7 Common B2B Ecommerce Challenges (+ How to Overcome Them)

BigCommerce

In 2019, only 13% of all B2B sales were generated digitally. B2B online sales are projected… B2B EcommerceBy 2023, when U.S.

B2B 428

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

How to Find the Right B2B Ecommerce Solution: Q&A with Brilliance

BigCommerce

In the past, many B2B businesses have been slow to adopt ecommerce. One eMarker report forecasted that only 9% of… B2B Ecommerce

B2B 351

BigCommerce Named a Strong Performer Among B2B and B2C Ecommerce Platforms by Industry Report

BigCommerce

At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most… BigCommerce News b2b b2c bigcommerce Forrester Wave Forrester Wave Report

Keith Karlick Shares How to Build Engaging B2B Experiences at Make it Big 2021

BigCommerce

With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences. At BigCommerce’s 2021 Make… Make It Big b2b Make It Big 2021 MIB MIB 2021

B2B 280

The Evolution of the B2B Buying Process

BigCommerce

Picture this: A brand new prospect lands on your… B2B EcommerceBefore we go any further, let’s daydream a bit, shall we?

B2B 327

Conversation Automation, Personalization, and AI: 5 Key Findings for B2B Marketers

Forrester Digital Transformation

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys.

B2B 83

These Six Competencies Raise The Bar For B2B Paid Media Advertising

Forrester Digital Transformation

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

B2B 81

Emerging Trends That Will Move Commerce in 2022

Experts predict emerging trends in Supply Chain, eCommerce, and Customer Experience that will determine winners in commerce in 2022.

Closing The B2B Trust Gap

Forrester Digital Transformation

When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. Age of the Customer B2B Marketing B2B Research Chief Marketing Officer Customer Experience Measurement Marketing B2B

B2B 83

Who Are The B2B “Early Deciders”?

Forrester Digital Transformation

Age of the Customer B2B CX B2B Marketing B2B Research Brand and CommunicationsPoliticians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex.

B2B 83

Four Takeaways From B2B Summit North America

Forrester Digital Transformation

Here are my key takeaways from my first time at Forrester's B2B Summit North America. B2B Marketing B2B Research Marketing Operations Marketing Technology (martech

B2B 52

Building The Elements Of Your B2B Marketing Plan

Forrester Digital Transformation

Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. B2B Marketing marketing annual planning

B2B 80

SaaS: Is B2B Revenue Better than B2C?

FastSpring

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 107

Lessons in B2B growth strategy that are literally out of this world 

Forrester Digital Transformation

On paper this appeared to be quite a shift away from my regular day job covering Account-based marketing (ABM) in the B2B marketing practice. B2B Marketing B2B Research Innovation

B2B 83

Let’s Chat About Conversation Automation Technology In B2B Marketing

Forrester Digital Transformation

Conversation automation technologies help B2B marketing and sales leaders holistically approach the design, deployment, and optimization of conversational interactions to deliver relevance and value in the moment while informing the timing and treatment of the next action.

B2B 52

Taking Your Business Online: Find Your B2B Ecommerce Platform Match

BigCommerce

The B2B landscape is quickly shifting away from the more traditional offline territory, with more and more companies hopping on… B2B Ecommerce

How B2B Order Management is Improving Efficiency and Driving Growth

BigCommerce

The popularity of B2B ecommerce is on the rise. You’re… B2B EcommerceBut, with this increased market opportunity comes increased customer expectations.

B2B 218

The Quantum Physics Of Future-Ready B2B Content

Forrester Digital Transformation

Age of the Customer B2B CX B2B Marketing B2B Research Chief Marketing Officer Content Strategy and Operations Digital Transformation personalization promoted

B2B 81

B2B Rebranding Is On The Rise

Forrester Digital Transformation

Age of the Customer B2B Marketing B2B Research Brand and Communications CMO TrendsOne of the most consequential and long-lasting decisions a marketing leader can make is to change the organization’s brand.

B2B 82

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022

Forrester Digital Transformation

Account-Based Marketing (ABM) Advertising B2B MarketingWhat's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.

B2B 79

11 B2B Companies Who Are Getting Ecommerce Right

BigCommerce

It’s clear that B2B brands who expect to compete in the coming years will need an ecommerce solution that meets… B2B Ecommerce

B2B 174

Four Key Ways B2B Buying Varies Across Global Regions

Forrester Digital Transformation

Age of the Customer B2B Marketing B2B Research Chief Marketing Officer marketing strategy Portfolio MarketingUnderstanding key differences in the purchasing process will improve your marketing, sales, and product strategies.

B2B 83

As B2B Media Time Grows, Marketers Need These Five Audience Insights

Forrester Digital Transformation

Audience insights are more critical than ever for B2B marketers. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […].

B2B 52

Choosing An Advertising Platform For Your B2B Business

Forrester Digital Transformation

Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company? Account-Based Marketing (ABM) Advertising B2B Marketing B2C Marketing

B2B 52

A Practical Guide to B2B Content Marketing

Digital Doughnut

Especially in the B2B space, it has gained tremendous attention for varied reasons. B2B content marketing now gives exciting opportunities to businesses of all sizes to innovate with customer engagement without depleting a huge marketing budget. B2B, Content, Social Media

52

B2B Companies Take Action, To A Point, In Response To The War In Ukraine

Forrester Digital Transformation

B2B CX B2B Marketing B2B Research Brand and Communications Business Value Chief Marketing Officer Chief Sales Officer CMO Trends customer experience ethical marketing marketing strategy Russia Ukraine

B2B 82

B2B Sellers Must Reevaluate How They Build Trust With Buyers

Forrester Digital Transformation

B2B buyers are making decisions on behalf of their employer and must constantly balance not only the risk factors of their organization and the functions they represent but also their own professional risk factors.

B2B 83

Asking The Right Questions For B2B Marketing ROI

Forrester Digital Transformation

B2B Marketing B2B Research Business Intelligence Business Value Data Insights marketing measurement & optimization Marketing Operations marketing strategyThe “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.

B2B 83

Flexible B2B Ecommerce Payments Are Easier than Ever. What Are You Waiting For?

BigCommerce

Too many B2B firms are falling behind the payment technology curve, putting their… B2B EcommerceCan we be frank for a minute?

B2B 209

B2B Ecommerce Site Design

BigCommerce

Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space. The following 13 sites will show you how you can get off to the right start in building a best of the best in B2B ecommerce site design. Sell B2B & Wholesale Products Online.

B2B 220

Clearing the Way for B2B Personalization Success

Kibo

In a MarketingCharts article , B2B marketers noted that there are a variety of hurdles to setting up scalable B2B personalization in their organization. For example, B2B companies often cite a lack of data about clients and prospects. Top customers are even more valuable in B2B.

B2B 99

Supplier e-commerce sites failing B2B buyers

Retail Technology Review

B2B suppliers are failing buyers, new research has found, with 52% of e-commerce sites not fully meeting expectations. Critical Issues Internet Retailing Retail Supply Chain

B2B 118

Have Courage: You’re Going To Need It To Run B2B Paid Media

Forrester Digital Transformation

B2B paid media professionals are in for a roller coaster ride over the next three to five years. Principal Analyst John Arnold explains in a new report on the future of B2B advertising. Account-Based Marketing (ABM) Advertising B2B Marketing

B2B 52

Three Steps To Build B2B Digital Marketing Capabilities

Forrester Digital Transformation

For B2B marketing leaders looking to improve their organization's digital capabilities, it's important to know precisely what you're trying to achieve and to break down the endeavor in smaller, defined steps.

B2B 82

B2B Commerce Guide: Understanding B2B Selling in 2021

Fabric Blog

Business-to-business (B2B) commerce describes transactions involving businesses as both the buyer and seller. While it may not get the same attention as business-to-consumer (B2C) commerce, B2B commerce is massive. In 2019, the B2B e-commerce market was valued at $12.2

B2B 83

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, as of 2014, only 22% of B2B businesses in the U.S. So, what’s holding B2B businesses up? B2B Ecommerce Misconceptions.

B2B 315

Take A Pragmatic Approach to B2B Conversation Design to Avoid Dystopian Dialogue

Forrester Digital Transformation

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats.

B2B 83

Leveraging eCommerce for B2B Wholesale Operations

Groove

If you found this article on the web, you are likely a B2B Wholesale business that is looking to expand your operations into the eCommerce space. First, let’s define what B2B wholesalers are by defining what they are not. What is B2B Wholesale? Specific B2B Wholesale Challenges.

What Kind of B2B Marketing Sandwich Will You Make?

Forrester Digital Transformation

What Kind of B2B Marketing Sandwich Will You Make? Age of the Customer B2B Marketing Brand and Communications Chief Marketing Officer CMO Trends marketing measurement & optimization

B2B 80