17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)


Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).

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Magento B2B Features Released

Blue Acorn

70% of Enterprise customers use Magento for either solely B2B or hybrid B2B/B2C commerce and Forrester predicts B2B ecommerce sales in the US to reach $1.13T by 2020 representing 12.1% which includes Magento B2B features and functionality. New B2B Magento Feature: Quoting.

Trending Sources

The Ways And Means Of B2B Buyer Journey Maps: We’re Going Deep at Forrester’s B2B Forum

Forrester eCommerce

B2B B2B marketing Uncategorized B2B Marketing Buyer Journey Buyer Journey Map Engagement Marketing wizdoA very, very long time ago, a sales training instructor told me, “It’s the job of the sales person to teach the buyer how to buy.”

B2B 50

B2B CRM vs. B2C CRM: What’s the Difference?


However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs.

B2C 55

Emotion and the B2B brand experience

Forrester eCommerce

Turns out that during the 2017 sporting event, B2B brands produced some of the most-talked-about commercials. adaptive brand marketing B2B B2B marketing brand building brand experience branding UncategorizedIf I asked you for a list brands that might air a commercial during the Super Bowl, you’d probably include a brand like Pepsi, perhaps a Tom Brady-endorsed Foot Locker, or yet another mega consumer brand.

B2B 28

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy


B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy.

B2C 13

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition


Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 85

Three New B2B Research Briefs Available

Blue Acorn

Ecommerce is set to disrupt the B2B world in a big way, and Forrester and Frost & Sullivan have the numbers to prove it. In the next few years, specifically 2020, the B2B industry in the U.S. percent of all B2B sales. Have questions regarding these briefs or B2B ecommerce?

B2B 18

Magento Increases B2B Capabilities with New Dedicated Module

Blue Acorn

Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well. The new tool set will be Magento’s first dedicated solution for the growing B2B market.



Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon. According to McKinsey & Company, digital leaders in the B2B space generate five times more revenue than the rest of the B2B field.

B2B 20

Beginners guide to B2B eCommerce: An eBook


The B2B eCommerce market is currently massive, and it’s only going to get bigger. B2B eCommerce is estimated to be a trillion dollar industry in just a few years. Wholesale B2B eCommerce eBookLearn how to compete in the growing wholesale market with this FREE eBook!

B2B 23

Bring some B2C pizzazz to your B2B website design


With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy. Wholesale B2B eCommerce

B2C 23

5 best B2B lead generation ideas for entrepreneurs


B2B lead generation isn’t as easy as it first appears. We want to share five ways that we at Adficient generate B2B leads, but before we do let’s have a look at why they’re good. B2B eCommerceIt’s different enough from B2C lead generation that it can feel like you’re starting all over.

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Why Unscalable Marketing Activities are Best for B2B Companies


None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B.

B2B 29

Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. You can read more on how your ecommerce solution can help simplify B2B pricing and processes in this report.

B2B 11

We Drank Our Own Brew & Here’s What Happened: A B2B Optimization Story

Dynamic Yield

The post We Drank Our Own Brew & Here’s What Happened: A B2B Optimization Story appeared first on Dynamic Yield. A/B Testing B2B Optimization Web Personalization B2B Personalization Conversion Rate Optimization Lead Generation

B2B 17

Are You A Customer-Obsessed B2B Marketer? A Sneak Peek Of Our Forum

Forrester eCommerce

Customer-Obsessed B2B firms are 2X more likely to report revenue growth of 10% or more in the last fiscal year. B2B marketingNow there’s a headline! These firms are also more likely to have loyal customers (who spend money with them) and happier employees (who are more productive). If you’ve listened to Forrester anytime during the past […].

B2B 18

Now Is the Time to Ride the Digital B2B Wave. Our Latest White Paper Provides Key Insight and Platform Considerations


B2B eCommerce is more than twice the size of online retail commerce, according to Forrester Research, and growing more rapidly, to boot. Additionally, Frost and Sullivan forecasts that by 2020, 27% of all B2B sales ($12 trillion worldwide) will be conducted exclusively online.

It’s Time B2B Marketing Hits The Restart On Social Media

Forrester eCommerce

After a promising start a decade ago, social media has long been stuck in a rut of diminished expectations and attention. Social was originally expected to function as the omnipresent lens through which companies could understand and engage their buyers.

7 eCommerce Trends for B2B Online Growth


In this second part, we will take a look on how these trends will affect B2B businesses, what to expect in the coming years, and how these trends can be beneficial to you. Insights & Analysis B2B eCommerceIn the first part of our discussion on the eCommerce trends for online growth, we shared the 7 key trends and how they will affect the retail industry in general.

B2B 9

Leading Brands Tap New Enablement Tools

Forrester eCommerce

In the past two years, the percentage of B2B buyers who reported that they found going online superior to interacting with a salesperson increased from 53% to 68%. Come join us at Forrester’s B2B Marketing 2017 forum […]. B2B sales

Webinar: The Rise and Success of B2B Ecommerce

Blue Acorn

In less than three years the global B2B ecommerce industry is set to exceed $12 trillion, more than twice than what it was a decade ago. From wholesale to manufacturing to retail, B2B has quickly surpassed that of online consumer-driven sales. B2B Blog Events

The B2B Breach Trifecta: Equifax, SEC, and Deloitte

Forrester eCommerce

The B2B Breach Trifecta: Equifax, SEC, and Deloitte As rumors emerged this morning about a compromise of consulting firm Deloitte, this becomes the third breach announced in just a few short weeks of organizations that share a similar profile: Each one is primarily – or exclusively – a B2B organization.

B2B 11

Does ABM Drive Results For Your Business?

Forrester eCommerce

account-based marketing (ABM) age of the customer B2B marketing customer advocacy direct marketing go-to-market strategies marketing measurement sales ABM B2B B2B Marketing sales enablementABM … Account-based marketing … A – Bee – Em.

B2B 30

The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar

Forrester eCommerce

But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data. account-based marketing (ABM) advanced analytics B2B marketing data management

The 8 Must-Follow Business Principles That Drove 832% Growth and $5M in Revenue


The Business of B2B. Our customer base is split 50/50 for homeowners (regular consumers) and businesses (B2B). Our customer base is split 50/50 for homeowners (regular consumers) and businesses (B2B). BigCommerce's B2B Power. How To Sell Online Success Stories b2b

Make Each Route The Best Path For Buyers

Forrester eCommerce

Forrester’s B2B marketing, sales, and channel analysts have conducted new research that will prove invaluable in the quest to modernize your company’s selling systems and deliver […]. B2B channel partners Channels Marketing Routes

Other 51

[Video] Baltimore HUG: 5 Tips to Market Better on Facebook for B2B


Britt presented "5 Facebook Fails: How to Market Better on Facebook for B2B." On August 10, Kyle J. Watch the 1-minute recap below: HubSpot

Stop The MarTech Madness!

Forrester eCommerce

If you’re a B2B marketer and wondering about these or similar questions, you’re not alone. […]. B2B B2B marketing Forum Marketing MarTechHow much are you spending on Marketing Technology? How do you know if you’re spending it on the right solutions?

How To Make Smarter MarTech Investments

Forrester eCommerce

B2B Uncategorized Invest MarTechForrester has covered marketing technology for 15 years, and I’ve been here for nearly 11 of them.

Three simple ways B2B companies can grow sales


Grow sales for your business-to-business (B2B) organization by focusing on these three product content goals Targeting businesses as customers means courting and catering to informed, discerning buyers who have a lot riding on every purchasing decision. Professionals expect to be supplied with exhaustive detail about the products they assess and to have every question answered in satisfying, accurate fashion.

Effortlessly manage your business’s B2B and B2C sales online


Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business. TradeGecko Payments

Books 12

VR and AR Offer Innovative Solutions For Real B2B Marketing Problems

Forrester eCommerce

While this is certainly a valid marketing use case, it’s not all this technology has to offer B2B marketers.

Demo 10

Metrics That Matter Still Matter in ABM, Because – Why Wouldn’t They?

Forrester eCommerce

account-based marketing (ABM) B2B marketing marketing & strategy marketing measurement marketing metrics metrics salesFor my most recently published research, I set out to find or define the metrics that capture account-based marketing (ABM) success. It’s a question I hear from clients very often, and one we often discuss on the internal team. How will I know my ABM program is working?” I was after the end-all be-all answer, […].

B2B 28

Do You Want To Be A Channel Chief?

Forrester eCommerce

B2B marketing channel partners distribution channels - ISVs OEMs & VARs alliances channel channel marketing channel sales indirect sales partners[begin sarcasm] The head of indirect channels for an organization is the best job an individual could hope for!

Does ABM Drive Results For Your Business?

Forrester eCommerce

account-based marketing (ABM) age of the customer B2B marketing customer advocacy direct marketing go-to-market strategies marketing measurement sales ABM B2B B2B Marketing sales enablementABM … Account-based marketing … A – Bee – Em.

B2B 10

Introducing Forrester’s New Brand Energy Framework – Emotions Fuel Your Brand’s Energy

Forrester eCommerce

B2B marketing B2C marketing brand experience branding chief marketing officer (CMO To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley, Lego, and Patagonia to create a frenzied devotion that, on a good day, can give the Star Trek fandom a run for its money. But how does one create pixie […].

B2C 25

How Should Insurers Unleash Their Digital Businesses? By Mastering The Digital Basics

Forrester eCommerce

B2B ecommerce B2C ecommerce blockchain chatbots digital business digital transformation ebusiness strategy ecommerce InsuranceCanadian and US insurers have a lot on their plates this year. They’re not just grappling with extreme weather, substantial underwriting losses from all those motor vehicle claims, but also rising customer expectations and an onslaught of fintech disruptors.

Venturing Into ABM? What You Should Be Asking

Forrester eCommerce

account-based marketing (ABM) advanced analytics B2B B2B marketing big dataIs curiosity as important as intelligence when it comes to handling complexity? Some new thinking from HBR suggests that it is — especially when handling ambiguity and change. Apparently people with a high curiosity quotient (CQ) are better at producing simple solutions to complex problems. Sounds like a good characteristic for an analyst to have.) It’s a bonus that many […].

B2B 13

What’s It Take To Make ABM Succeed? Customer Obsession!

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer centricity marketing methods ABM Account-based marketing B2B Marketing customer relationships customer-obsessed customer-obsessed operating model digital transformationThis past Tuesday evening (October 17), TechTarget and Discover.org invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends.