article thumbnail

Kooomo launches B2B catalogue site for global retailer Blauer H.T.

Retail Technology Review

the clothing brand created following technical, functional and high-performance standards, has chosen global e-commerce platform provider Kooomo to launch its showcase website specifically designed for its growing B2B customer base. Blauer H.T., Internet Retailing Retail Supply Chain

article thumbnail

How to Track the B2B Ecommerce Metrics That Matter

BigCommerce

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get… B2B Ecommerce b2b b2b ecommerce data data driven business

B2B 545
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gain Insight Into B2B Martech Decisions And Trends

Forrester eCommerce

Have you wondered what other B2B leaders think of martech solutions? Here’s your chance to help shape the future of B2B marketing technology decisions. Age of the Customer B2B Marketing B2B Research Marketing Operations Marketing Technology (martech

B2B 370
article thumbnail

2021????B2B???????????????????

Forrester eCommerce

B2B???????????????????????????????????????????????????????????????????????????????????Forrester?B2B????????????????????????“????”???????. B2B????????????????????????“????”???????. Age of the Customer B2B Marketing predictions ?????? ?????? ???? 2020?????????B2B???????????????????????????????????????????????????????????????????????????????????Forrester?B2B????????????????????????“????”???????.

B2B 243
article thumbnail

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

article thumbnail

Closing The B2B Trust Gap

Forrester eCommerce

When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. Age of the Customer B2B Marketing B2B Research Chief Marketing Officer Customer Experience Measurement Marketing B2B

B2B 369
article thumbnail

B2B Summit APAC Preview: Turn Insight Into Opportunity With The B2B Revenue Waterfall

Forrester eCommerce

Two fundamental truths apply to most B2B buying and selling scenarios. Let’s explore each of these truths to see how and why they influenced the design of Forrester’s new B2B Revenue […]. Account-Based Marketing (ABM) Asia Pacific B2B Marketing B2B Research Sales Sales Operation

B2B 293
article thumbnail

These Six Competencies Raise The Bar For B2B Paid Media Advertising

Forrester eCommerce

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

B2B 361
article thumbnail

Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journeyJourney mapping can be an energizing and eye-opening exercise in customer empathy. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […].

B2B 1004
article thumbnail

The B2B CMO And Marketing Operations: A Symbiotic Relationship

Forrester eCommerce

B2B Marketing B2B Research Chief Marketing Officer Marketing Marketing OperationsCMOs and marketing operations teams benefit greatly by partnering and working together.

article thumbnail

Inside Gildan’s Digital Transformation to B2B Ecommerce

BigCommerce

Started in 1946 in Montreal, Canada as a children’s apparel manufacturing company, Gildan has gone on to become one of… B2B Ecommerce b2b b2b ecommerce Gildan

B2B 402
article thumbnail

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

article thumbnail

Who Are The B2B “Early Deciders”?

Forrester eCommerce

Age of the Customer B2B CX B2B Marketing B2B Research Brand and CommunicationsPoliticians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex.

B2B 370
article thumbnail

BigCommerce Wins 22 Medals in 2022 Paradigm B2B Combine Midmarket and Enterprise Editions

BigCommerce

BigCommerce is proud to share that it has received high honors as a top solution in the 2022 Paradigm B2B… BigCommerce News b2b b2b ecommerce b2c Ecommerce ENT enterprise Midmarket MM Paradigm Paradigm B2B Combine

article thumbnail

B2B Content: Experimentation Means Bold Bets And Cold Sweats

Forrester eCommerce

Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.

B2B 195
article thumbnail

7 Common B2B Ecommerce Challenges (+ How to Overcome Them)

BigCommerce

In 2019, only 13% of all B2B sales were generated digitally. B2B online sales are projected… B2B EcommerceBy 2023, when U.S.

B2B 545
article thumbnail

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022

Forrester eCommerce

Account-Based Marketing (ABM) Advertising B2B MarketingWhat's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.

B2B 351
article thumbnail

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

article thumbnail

B2B Rebranding Is On The Rise

Forrester eCommerce

Age of the Customer B2B Marketing B2B Research Brand and Communications CMO TrendsOne of the most consequential and long-lasting decisions a marketing leader can make is to change the organization’s brand.

B2B 365
article thumbnail

The Quantum Physics Of Future-Ready B2B Content

Forrester eCommerce

Age of the Customer B2B CX B2B Marketing B2B Research Chief Marketing Officer Content Strategy and Operations Digital Transformation personalization promoted

B2B 359
article thumbnail

Overcoming The Insights Gaps Of The B2B Revenue Engine

Forrester eCommerce

Age of the Customer B2B Marketing B2B Research Data InsightsOrganizations who consistently produce and take action on insights simply perform better. We can help get you there.

B2B 284
article thumbnail

How BB Wheels Made the Jump to B2B with BigCommerce

BigCommerce

With a… B2B Ecommerce b2b BB Wheels bigcommerce Direct to Consumer DTCWith more than a decade in business, BB Wheels is a small, family-owned business located in Albany, Minnesota.

article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

article thumbnail

Putting B2B Personalization In Context

Forrester eCommerce

Forrester analyst Jessie Johnson explains how B2B marketing leaders are rethinking the delivery of digital experiences and the path from personalization to contextualization.

B2B 317
article thumbnail

B2B Summit APAC Preview: Why We Have A New Waterfall For 2021 (And Why You Should Care)

Forrester eCommerce

Two fundamental truths apply to most B2B buying and selling scenarios. Let’s explore each of these truths to see how and why they influenced the design of Forrester’s new B2B Revenue […]. Account-Based Marketing (ABM) Asia Pacific B2B Marketing B2B Research Sales Sales Operation

B2B 317
article thumbnail

Four Key Ways B2B Buying Varies Across Global Regions

Forrester eCommerce

Age of the Customer B2B Marketing B2B Research Chief Marketing Officer marketing strategy Portfolio MarketingUnderstanding key differences in the purchasing process will improve your marketing, sales, and product strategies.

B2B 370
article thumbnail

How to Modernize B2B Ecommerce by Switching to SaaS: Q&A with StrikeTru

BigCommerce

Although open-source solutions, like Magento, offer greater control and flexibility over site customizations, they often involve a high total cost… B2B Ecommerce b2b b2b ecommerce bigcommerce Ecommerce Interview Open SaaS SaaS Solutions StrikeTrue

B2B 343
article thumbnail

The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution.

article thumbnail

Can B2B CMOs Save The Planet Too?

Forrester eCommerce

B2B Marketing Brand and Communications Chief Marketing Officer CMO Trends

B2B 343
article thumbnail

Asking The Right Questions For B2B Marketing ROI

Forrester eCommerce

B2B Marketing B2B Research Business Intelligence Business Value Data Insights marketing measurement & optimization Marketing Operations marketing strategyThe “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.

B2B 370
article thumbnail

Use Direct Mail To Get The Attention Of Your Digital-First B2B Buyers

Forrester eCommerce

account-based marketing (ABM) B2B B2B marketing digital marketing B2B Marketing MarketingWhen was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […].

B2B 414
article thumbnail

B2B Sellers Must Reevaluate How They Build Trust With Buyers

Forrester eCommerce

B2B buyers are making decisions on behalf of their employer and must constantly balance not only the risk factors of their organization and the functions they represent but also their own professional risk factors.

B2B 370
article thumbnail

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

article thumbnail

Let’s Chat About Conversation Automation Technology In B2B Marketing

Forrester eCommerce

Conversation automation technologies help B2B marketing and sales leaders holistically approach the design, deployment, and optimization of conversational interactions to deliver relevance and value in the moment while informing the timing and treatment of the next action.

B2B 195
article thumbnail

Prepare Now For Data Deprecation’s Impact On B2B Advertising

Forrester eCommerce

The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising success and buyer experience continuity. Advertising B2B Research data security

B2B 448
article thumbnail

Your Website Is Your B2B Shop Window

Forrester eCommerce

B2B Marketing customer experience digital business digital product management Digital TransformationHow many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website.

B2B 474
article thumbnail

Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Forrester eCommerce

Account-Based Marketing (ABM) Age of the Customer B2B Marketing B2B Research marketing measurement & optimization Marketing Operations Sales Sales Operations Sales Technology and Services

B2B 284
article thumbnail

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

article thumbnail

Predictions 2021: B2B Marketers Build Digital Pathways To Distanced Businesses

Forrester eCommerce

The events of 2020 changed how B2B marketers engage with buyers. Age of the Customer B2B Marketing predictionLook for the transformation to continue in 2021.

B2B 456
article thumbnail

The Unfortunate Connection Between Professional Athletes And B2B Sellers

Forrester eCommerce

What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? B2B Research Sales Sales Enablement

B2B 468
article thumbnail

The Top Five Reasons To Attend B2B Summit North America 2023

Forrester eCommerce

Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.

B2B 195
article thumbnail

It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey

Forrester eCommerce

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience.

B2B 511
article thumbnail

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.