The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. Use the filters to find the marketing tactics that make sense for where your store is at today. You’ll get 54-pages of actionable marketing tips. Interactive Marketing

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

Trending Sources

A Simple Ecommerce Marketing Plan Worth $118,000+

A Better Lemonade Stand

All it takes is a simple ecommerce marketing plan. The post A Simple Ecommerce Marketing Plan Worth $118,000+ appeared first on A Better Lemonade Stand. You there. Would you write one article a week if I said you could make $118,000 in your first year? Getting Traffic Strategy & Analytics

Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.

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7 Strategies to Drive Urgency in Your Ecommerce Marketing

Zaius

Why should you care about urgency in ecommerce? It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers.

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How to Avoid Getting Screwed by Your eCommerce Marketing Agency

Inflow Insights

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. I’ve been selling and delivering digital marketing services for over 14 years.

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REES46 Review: Strong Personalization and Automation in an Ecommerce Marketing Suite

Ecommerce Platforms

Whether you're attempting to accumulate more customers or simply trying to get feedback from your customers, you generally have to piece together marketing and ecommerce apps and tools to make it all happen. Triggered Emails, Email Marketing and Push Notifications.

The Anti-Spam Movement: How to Immediately Improve eCommerce Marketing Results

Demac Media

Being compliant will mean that you are following email and other digital marketing best practices – saving your business time and money, and winning the hearts of consumers online! Email marketing.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard. Too many ecommerce stores tend to go “timid.”

18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. eCommerce Marketing

How to Run Your Entire Ecommerce Marketing Program with Wishpond

Ecommerce Platforms

In the past, it was required to find a technology expert to create email marketing campaigns, pop-up forms and marketing automation modules. A wide range of tools are available for your marketing pleasure, and none of them are as sleek and easy-to-use as Wishpond.

Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth

BigCommerce

Here is exactly how we thought through it, and how ecommerce brands can work to see similar success. Unfortunately, ecommerce landing pages represent a very neglected but increasingly crucial brand wrapper — a key initial impression and touchpoint for many new shoppers.

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently?

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. The higher your brand’s LTV (lifetime value) is, the more valuable it is considered in the market. Ecommerce Integrations Ecommerce Marketing customer loyalty lifetime value

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. Both are ecommerce companies, but they focus on different verticals.

How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit

BigCommerce

Here are how other brands are making this work for them –– and how you can begin incorporating your own product reviews and testimonials into your marketing and advertising strategy to lower your cost of acquisition and increase your ROAS. Influencer Marketing. Marketing Materials.

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

As ecommerce owners and managers, building a powerful and engaging brand is our most important work. BigCommerce Insights can help you to do this, though other ecommerce analytics platforms may be helpful as well. Define your market, and focus exclusively on them.

28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

This applies whether you are just starting up and running the whole show yourself, or if you are an ecommerce manager or marketing director who has signed up to hit massive goals and KPIs for the year. Do you need more ecommerce sales? What is a good ecommerce conversion rate?

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

When it comes to Instagram, ecommerce businesses by and large recommend the platform. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). Drew Sanocki, Nerd Marketing.

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 That is, having an influencer marketing strategy.

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store

BigCommerce

How to generate inbound links for your ecommerce website. If you are managing an ecommerce website , chances are that you have several products in your shop that are produced by different companies. Get inbound links through content marketing. Influencer marketing.

What Sending 100 Million Emails Taught Me About Email Marketing Engagement Tactics That Don’t Work

BigCommerce

Email marketing is the number one most effective channel for ecommerce businesses. The only reason anyone says email marketing is dead is because they aren’t very good at it. A good ecommerce conversion rate will hover at about 3-5%. Four must-do email marketing tips.

SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less

BigCommerce

It’s a competitive market –– with little clarity around the ever-changing rules. To do just that, I’ve developed an ecommerce SEO audit that I go through before performing any on-page or off-page work. Ecommerce Marketing How To Sell Online SEO

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150 Years of the Best Holiday Campaigns

BigCommerce

For those in the retail, ecommerce, and marketing world, we have already begun strategizing and executing our holiday marketing campaigns. Top Ecommerce Sales Channels for 2017 Holidays. Top Holiday Marketing Campaigns in History.

How to Turn Your Industry Expertise Into More Sales on Reddit and Quora

BigCommerce

By and large, ecommerce marketers are well aware that sites like Facebook, Twitter, Instagram, and Pinterest can be used to generate leads. Why Reddit and Quora are Marketing Goldmines. Marketing on Quora and Reddit is all about subtlety. Rules for /r/ecommerce.

The Power of YouTube Influencer Marketing: 2X Brand Awareness Plus Customer Trust & Sales — What’s Not To Love?

BigCommerce

There’s a variety of influencer marketing tactics out there –– and many of them are highly effective. After all, influencer marketing is word-of-mouth marketing at scale. Influencer marketing vs. YouTube influencer marketing. Ecommerce Marketing

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

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Ecommerce Return Policy Template: How to Write a Returns and Refunds Policy to 3X Sales [Examples Included]

BigCommerce

A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life. A clear returns, refunds, and exchanges policy shows that you, the ecommerce business owner, stand by your product, and pride yourself on a stellar customer service experience.

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11 Welcome Email Template Examples That Grow Sales From Day 1

BigCommerce

After all, that’s true email marketing. marketers found 44% sent welcome emails – surprisingly, down 2% points from 46% in 2016. Among Internet Retailer’s top 100 ecommerce websites, 87% send welcome emails, and 49% percent of those brands send more than one.

How to Build an Influencer Program for Your Brand in 6 Months (No Massive Payout Required)

BigCommerce

But those brands started doing influencer marketing before it was known as “influencer marketing.”. Today, influencer marketing is still about connecting good people with good product, but it costs a whole lot more than it would have if you had started 3 years ago.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Marketing.

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry. Ecommerce is, of course, no different.

Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

BigCommerce

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Ecommerce Shipping Best Practices. Ecommerce Shipping Strategy Goals: Increase conversions. Expand market or target audience.

49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use

BigCommerce

Explainer videos are short online marketing videos, usually between 30 seconds to two minutes long, that explain your company’s product or service. A golden opportunity for any ecommerce business! Sujan Patel, Growth Marketer & Co-Founder at WebProfits .

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47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. Catalin Zorzini, Founder, Ecommerce-Platforms.com.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

In ecommerce, it means this: You don’t have to outsell your competition today. If you do that, if you can earn more sales, more loyalty and more market share each day after the next –– you will win. That’s why ecommerce analytics are so incredibly important for online brands.

How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Having your content go viral will quickly increase brand awareness and drive a large quantity of visitors to your ecommerce store.

The Not So Evil Underbelly of Discount & Coupon Marketing to Track Influencers, Personalize Pricing, Grow Sales & Beat Out the Competition

BigCommerce

But along the way, there’s been a dirty little term used in the ecommerce industry that shies folks away from using discounts: pricing race to the bottom. You should be able to set the execution sequence/priority of marketing discount rules.