11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018

Zaius

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. The post WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018 appeared first on Zaius. Homepage Featured Optimization Report ecommerce marketing campaignsLearn more now. .

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. Use the filters to find the marketing tactics that make sense for where your store is at today. You’ll get 54-pages of actionable marketing tips. Interactive Marketing

3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

Borrow reputation & build more referral traffic via Instagram marketing. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. Remember that this is a marketing strategy and thus email outreach should be done consistently.

$2,000 Ecommerce Marketing and Technology Science Scholarship

Ecommerce Platforms

Calling all marketing students and students of technology science! This is the Ecommerce Scholarship page, where we ask you to submit your application to potentially receive a contribution to go towards your tuition and school supplies. At Ecommerce Platforms, we strive to locate products, platforms, marketing tools and tips so that entrepreneurs and ecommerce professionals can establish the most effective systems for selling anything from new inventions to eBooks.

Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.

Prepare your ecommerce marketing for the EU’s GDPR

Klaviyo

One of the most far-reaching changes affecting the ecommerce world in 2018 will be the European Union G eneral D ata P rotection R egulation (GDPR). So GA for analytics, Facebook pixel for ads and retargeting, Klaviyo for email marketing, and the like.

8 Killer Ecommerce Marketing Ideas For Entrepreneurs

Prisync

Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet.

3 Strategies for Success in the GLobal Ecommerce Market

FastSpring

And with Forrester estimating that cross-border shopping will make up 20 percent of ecommerce in 2022, with sales reaching $627 billion—part of that growth plan should include expanding your global footprint Whether you’re selling enterprise software, virtual goods or subscription services, your growth strategy is most likely always on your mind.

How to Avoid Getting Screwed by Your eCommerce Marketing Agency

Inflow Insights

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. I’ve been selling and delivering digital marketing services for over 14 years.

A Simple Ecommerce Marketing Plan Worth $118,000+

A Better Lemonade Stand

All it takes is a simple ecommerce marketing plan. The post A Simple Ecommerce Marketing Plan Worth $118,000+ appeared first on A Better Lemonade Stand. You there. Would you write one article a week if I said you could make $118,000 in your first year? Getting Traffic Strategy & Analytics

How to Run Your Entire Ecommerce Marketing Program with Wishpond

Ecommerce Platforms

In the past, it was required to find a technology expert to create email marketing campaigns, pop-up forms and marketing automation modules. A wide range of tools are available for your marketing pleasure, and none of them are as sleek and easy-to-use as Wishpond.

Key metrics and KPIs for measuring eCommerce marketing success

TradeGecko

If you’re an eCommerce business owner who has recently introduced a digital marketing plan, you’re probably asking yourself: “How do I know if it’s really working?” After all, when you decide to leverage digital marketing to grow your business, you want to make sure your time and money is being invested appropriately. Insights & Analysis eCommerce Marketing

4 Ecommerce Marketing Tips to Boost St. Patrick’s Day Sales

ecomdash

The post 4 Ecommerce Marketing Tips to Boost St. Blog Ecommerce TipsThe National Retail Federation (NRF) estimates that sales for 2018 will be about $5.9 billion. With numbers like those, you should be capitalizing on St. Paddy’s Day. Here are four easy ways to do it. Read more.

Expanding into the European eCommerce Market: Pitfalls & Challenges

Scalefast

Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. The European eCommerce market is growing exponentially and represents a huge opportunity for retailers all around the globe. In fact, eCommerce is the fastest growing segment in retail across Europe. market.

18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. eCommerce Marketing

REES46 Review: Strong Personalization and Automation in an Ecommerce Marketing Suite

Ecommerce Platforms

Whether you're attempting to accumulate more customers or simply trying to get feedback from your customers, you generally have to piece together marketing and ecommerce apps and tools to make it all happen. Triggered Emails, Email Marketing and Push Notifications.

Five Ecommerce Marketing Tips For A Growing Business

FastSpring

With ecommerce stores outperforming their brick-and-mortar counterparts, you might think it would be easy to grow your new online business. Here are some marketing tips to get you the customers you need to grow your business. Marketing TacticsThe growth of online retail is three times higher than that of the wider industry, bringing in an estimated $436 billion in the US alone , acording to Business Insider.

Expanding into the European eCommerce Market: Pitfalls & Challenges

Scalefast

Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. Ecommerce Expertise Full Service Ecommerce International ecommerce Europe

35 Key Dates To Mark In Your 2018 eCommerce Marketing Calendar

Lemonstand

For eCommerce brands it may feel like all the special promotional days are jam-packed in the last quarter of the year with days like Black Friday , Cyber Monday or Singles’ Day. The 2018 E-Commerce Marketing Calendar. eCommerce marketing Calendar.

Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started

Profitero

China may be one of the most difficult markets for global consumer brands to tap, but it’s also one of the most lucrative. With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption.

The Anti-Spam Movement: How to Immediately Improve eCommerce Marketing Results

Demac Media

Being compliant will mean that you are following email and other digital marketing best practices – saving your business time and money, and winning the hearts of consumers online! Email marketing.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard. Too many ecommerce stores tend to go “timid.”

Personalization: Customizing The Shopping Experience

Zmags

Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. Ecommerce Best Practices customer experience ecommerce marketing technology

The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]

BigCommerce

Determine the campaign type you want to run, either cold traffic campaigns or re-marketing campaigns. In this guide, you’ll get access to 26 different ecommerce Facebook Advertising examples across verticals. . Why Advertise on Facebook?

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently?

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Improve IT Efficiency Through New Technology

Zmags

As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Ecommerce Best Practices ecommerce marketing technology

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

BigCommerce

First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.

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Kentucky Fried Chicken for Christmas? Why You’ll Eat KFC in Japan

BigCommerce

Holiday Marketing Takeaway. In an increasingly globalized world, capitalize on foreign goods reimagined for your regional or national market. Ecommerce Marketing holiday marketing strategies

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.

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Wine Ecommerce: How To Sell & Ship Wine in 2018

BigCommerce

The second reason is the growing ecommerce market. Taking a look at ecommerce in general, Forrester reports that 17% of all retail sales will be conducted online in less than five years. Wine Ecommerce is Growing Rapidly. Examples of Wine Ecommerce Websites.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Finding new ways to generate ecommerce sales is getting tougher. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? In the International Journal of Market Research , M.

150 Years of the Best Holiday Campaigns

BigCommerce

For those in the retail, ecommerce, and marketing world, we have already begun strategizing and executing our holiday marketing campaigns. Top Ecommerce Sales Channels for 2017 Holidays. Top Holiday Marketing Campaigns in History.

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Promotional Effectiveness Metrics & Email Capture Benchmarks Across 10 Ecommerce Industries [2018 Report]

BigCommerce

There’s a problem in ecommerce that needs to be addressed, and fast. What is Promotional Marketing? Promotional marketing is the use of incentivization to drive a consumer to take a certain action to increase a brand’s awareness, generate sales or create brand loyalty.

Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth

BigCommerce

Here is exactly how we thought through it, and how ecommerce brands can work to see similar success. Unfortunately, ecommerce landing pages represent a very neglected but increasingly crucial brand wrapper — a key initial impression and touchpoint for many new shoppers.

How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. All your marketing efforts. The 2 Types of Ecommerce Product Photography. Ecommerce Marketing product photograph

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store

BigCommerce

How to generate inbound links for your ecommerce website. If you are managing an ecommerce website , chances are that you have several products in your shop that are produced by different companies. Get inbound links through content marketing. Influencer marketing.

SEO 411