Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,… COVID-19 Ecommerce Marketing

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

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Drive Your Brand (+ Online Traffic) With The Perfect Ecommerce Marketing Plan

BigCommerce

of retail sales by… Ecommerce MarketingOnline shopping has steadily grown over the past few years and is expected to reach 17.5%

Get Prepared: CCPA for eCommerce Marketers

Zaius

Customer data might be cookies, names, addresses, emails, or mechanisms of identification, or more, and you could be sending them to social media, ad networks, your CRM, your loyalty program, your ecommerce platform, or a variety of other places.

Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return

BigCommerce

While… Ecommerce Marketing customer retentionDid you know that customers who stick with your brand over time will spend 67% more than new customers?

The Top 10 Mistakes Ecommerce Marketers Make

Zaius

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.

11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

Email Automation: Pro Tips for Ecommerce Marketers to Win Big

BigCommerce

Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018… Email Marketing

Ecommerce Marketing Ideas That Don’t Offer a Discount

Zaius

The thinking behind discounting in ecommerce goes something like this: Once you lure in a new customer, they’ll fall in love with your product, get hooked, and come back for multiple repeat purchases. Isn’t that basically ecommerce marketing strategy 101?”

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. You cannot market to one-time buyers or potential customers in the same way that you market to a loyal customer of 5 years , for example.

WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018

Zaius

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. The post WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018 appeared first on Zaius. Homepage Featured Optimization Report ecommerce marketing campaignsLearn more now. .

10 ecommerce marketing tactics to increase sales

GetElastic

Statista predicts revenue from global retail ecommerce will rise to $4.88 Majority of shoppers gain inspiration and ideas from social media sites – it comes from posts of their friends and family or a social media advertisement from an ecommerce website. Email Marketing.

How to Add Push Notifications to Your Ecommerce Marketing Toolbox

Omnisend

Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend. Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers.

COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? .

7 Strategies to Drive Urgency in Your Ecommerce Marketing

Zaius

Why should you care about urgency in ecommerce? It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers.

The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology

How to Skyrocket Sales with Ecommerce Referral Marketing

BigCommerce

Back in the day, villagers would tell their neighbors about the best cobbler… Ecommerce Marketing customer loyalty ecommerce marketingReferrals are nothing new to the world.

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. Use the filters to find the marketing tactics that make sense for where your store is at today. You’ll get 54-pages of actionable marketing tips. Interactive Marketing

Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right

BigCommerce

In the past decade,… Ecommerce Marketing ecommerce marketing mobile marketing sms marketingYou’re more likely to be reading this on your smartphone or mobile device than on desktop.

Mobile 328

How to Build the Foundation for a Great Ecommerce Marketing Strategy

Omnisend

Ecommerce marketing is a tricky subject. But out of all the things you could focus on to create a real Read more The post How to Build the Foundation for a Great Ecommerce Marketing Strategy appeared first on Ecommerce Marketing Automation | Omnisend.

The Inside Scoop on Ecommerce Reviews: Why They Matter and How to Make the Most of Them

BigCommerce

In an ecommerce-driven world where customers… Ecommerce Marketing ecommerce marketingWhen you go to make an online purchase, what’s the first thing you do?

Supercharge Your Ecommerce Sales Using These SMS Marketing Best Practices

BigCommerce

Ecommerce is growing faster than ever. In 2019, ecommerce generated $3.5 … Ecommerce Marketing ecommerce marketingtrillion in sales and is expected to hit $4.9…

A Simple Ecommerce Marketing Plan Worth $118,000+

A Better Lemonade Stand

All it takes is a simple ecommerce marketing plan. The post A Simple Ecommerce Marketing Plan Worth $118,000+ appeared first on A Better Lemonade Stand. You there. Would you write one article a week if I said you could make $118,000 in your first year? Getting Traffic Strategy & Analytics

9 eCommerce Marketing Tools You Can't Live Without

Groove

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered.

eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Your Digital Marketing Strategy: Should You Make Strategic or Tactical Changes, and If So, Where?

PPC 125

$2,000 Ecommerce Marketing and Technology Science Scholarship

Ecommerce Platforms

Calling all marketing students and students of technology science! This is the Ecommerce Scholarship page, where we ask you to submit your application to potentially receive a contribution to go towards your tuition and school supplies. At Ecommerce Platforms, we strive to locate products, platforms, marketing tools and tips so that entrepreneurs and ecommerce professionals can establish the most effective systems for selling anything from new inventions to eBooks.

When Is the Right Time to Outsource eCommerce Marketing?

Scalefast

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Branding eCommerce Tips

5 Back-To-School Ecommerce Marketing Ideas

ecomdash

Summer is here and that means that it’s time to start thinking about back-to-school marketing, sales, and promotions. For ecommerce retailers, the next couple of months have the potential to be a lucrative sales period. Back-To-School Marketing Tactics for Online Sellers.

Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.

Klaviyo vs Conversio vs Jilt Comparison: An Ecommerce Marketing Battle

Ecommerce Platforms

Ecommerce marketing is becoming more and more automated every year. From welcome emails to sales funnels and ad networks, all ecommerce stores should be using some sort of automated marketing tool to ensure a consistent flow of sales and exposure. Klaviyo Email Marketing.

3 Halloween Ecommerce Marketing Tips

ecomdash

For online retailers, it’s a new and largely underutilized opportunity for you ecommerce marketing strategy. In this article, we’ll go over the figures revealed by the new study, as well as 3 ways ecommerce professionals can take advantage of them to their fullest.

Prepare your ecommerce marketing for the EU’s GDPR

Klaviyo

One of the most far-reaching changes affecting the ecommerce world in 2018 will be the European Union G eneral D ata P rotection R egulation (GDPR). So GA for analytics, Facebook pixel for ads and retargeting, Klaviyo for email marketing, and the like.

Top 7 Holiday Ecommerce Marketing Emails

ecomdash

Some marketing emails perform better than others during the holiday seasons, so it’s best to change up your campaigns to capitalize on those Q4 gains. Here are 7 types of ecommerce marketing emails that are most effective for this winter.

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

GetElastic

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. The benefits of a robust recommendation engine on an ecommerce website and app are well-known. Commerce marketing strategy

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. eCommerce PPC Marketing Strategies. #1: eCommerce Strategy SEO

Today’s top 3 ecommerce marketing strategies

GetElastic

Ecommerce is now the mainstream way of doing business, and digital marketing is the primary method for advertisement. . Here are some of the best ecommerce marketing strategies to help elevate your profits. Email Marketing: You may not think emails are as relevant as they used to be once upon a time, but you’re wrong. Email marketing is just as effective today as it was before and has some of the best return on investment of all digital marketing methods.

5 Ecommerce Marketing Tasks To Automate

ecomdash

Running a successful ecommerce business definitely isn’t easy. What are the most important aspects of an ecommerce business that need to be addressed? Shopping cart abandonment is a natural part of ecommerce (close to 70% of all shopping carts end up abandoned).

Learning From COVID-19 to Look Ahead: How to Give Your Shoppers a Compelling Digital Experience

BigCommerce

In times of crisis — be it small or large — leaders have two responsibilities: to lead through it and to lead… Ecommerce Marketing digital marketing ecommerce marketing