Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. Use the filters to find the marketing tactics that make sense for where your store is at today. You’ll get 54-pages of actionable marketing tips. Interactive Marketing

Trending Sources

A Simple Ecommerce Marketing Plan Worth $118,000+

A Better Lemonade Stand

All it takes is a simple ecommerce marketing plan. The post A Simple Ecommerce Marketing Plan Worth $118,000+ appeared first on A Better Lemonade Stand. You there. Would you write one article a week if I said you could make $118,000 in your first year? Getting Traffic Strategy & Analytics

Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started

Profitero

China may be one of the most difficult markets for global consumer brands to tap, but it’s also one of the most lucrative. With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption.

Leaving eCommerce Marketing Black Holes

Prisync

Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.

Key metrics and KPIs for measuring eCommerce marketing success

TradeGecko

If you’re an eCommerce business owner who has recently introduced a digital marketing plan, you’re probably asking yourself: “How do I know if it’s really working?” After all, when you decide to leverage digital marketing to grow your business, you want to make sure your time and money is being invested appropriately. Insights & Analysis eCommerce Marketing

How to Run Your Entire Ecommerce Marketing Program with Wishpond

Ecommerce Platforms

In the past, it was required to find a technology expert to create email marketing campaigns, pop-up forms and marketing automation modules. A wide range of tools are available for your marketing pleasure, and none of them are as sleek and easy-to-use as Wishpond.

Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth

BigCommerce

Here is exactly how we thought through it, and how ecommerce brands can work to see similar success. Unfortunately, ecommerce landing pages represent a very neglected but increasingly crucial brand wrapper — a key initial impression and touchpoint for many new shoppers.

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. The higher your brand’s LTV (lifetime value) is, the more valuable it is considered in the market. Ecommerce Integrations Ecommerce Marketing customer loyalty lifetime value

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. Both are ecommerce companies, but they focus on different verticals.

How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit

BigCommerce

Here are how other brands are making this work for them –– and how you can begin incorporating your own product reviews and testimonials into your marketing and advertising strategy to lower your cost of acquisition and increase your ROAS. Influencer Marketing. Marketing Materials.

28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

This applies whether you are just starting up and running the whole show yourself, or if you are an ecommerce manager or marketing director who has signed up to hit massive goals and KPIs for the year. Do you need more ecommerce sales? What is a good ecommerce conversion rate?

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

As ecommerce owners and managers, building a powerful and engaging brand is our most important work. BigCommerce Insights can help you to do this, though other ecommerce analytics platforms may be helpful as well. Define your market, and focus exclusively on them.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

When it comes to Instagram, ecommerce businesses by and large recommend the platform. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ). Drew Sanocki, Nerd Marketing.

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 That is, having an influencer marketing strategy.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently?

How to Turn Your Industry Expertise Into More Sales on Reddit and Quora

BigCommerce

By and large, ecommerce marketers are well aware that sites like Facebook, Twitter, Instagram, and Pinterest can be used to generate leads. Why Reddit and Quora are Marketing Goldmines. Marketing on Quora and Reddit is all about subtlety. Rules for /r/ecommerce.

SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less

BigCommerce

It’s a competitive market –– with little clarity around the ever-changing rules. To do just that, I’ve developed an ecommerce SEO audit that I go through before performing any on-page or off-page work. Ecommerce Marketing How To Sell Online SEO

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What Sending 100 Million Emails Taught Me About Email Marketing Engagement Tactics That Don’t Work

BigCommerce

Email marketing is the number one most effective channel for ecommerce businesses. The only reason anyone says email marketing is dead is because they aren’t very good at it. A good ecommerce conversion rate will hover at about 3-5%. Four must-do email marketing tips.

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store

BigCommerce

How to generate inbound links for your ecommerce website. If you are managing an ecommerce website , chances are that you have several products in your shop that are produced by different companies. Get inbound links through content marketing. Influencer marketing.

The Power of YouTube Influencer Marketing: 2X Brand Awareness Plus Customer Trust & Sales — What’s Not To Love?

BigCommerce

There’s a variety of influencer marketing tactics out there –– and many of them are highly effective. After all, influencer marketing is word-of-mouth marketing at scale. Influencer marketing vs. YouTube influencer marketing. Ecommerce Marketing

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

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How to Build an Influencer Program for Your Brand in 6 Months (No Massive Payout Required)

BigCommerce

But those brands started doing influencer marketing before it was known as “influencer marketing.”. Today, influencer marketing is still about connecting good people with good product, but it costs a whole lot more than it would have if you had started 3 years ago.

11 Welcome Email Template Examples That Grow Sales From Day 1

BigCommerce

After all, that’s true email marketing. marketers found 44% sent welcome emails – surprisingly, down 2% points from 46% in 2016. Among Internet Retailer’s top 100 ecommerce websites, 87% send welcome emails, and 49% percent of those brands send more than one.

49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

Retail Content Marketing Tools: By The Numbers

Zmags

It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. The post Retail Content Marketing Tools: By The Numbers appeared first on Zmags.

1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue.

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

In ecommerce, it means this: You don’t have to outsell your competition today. If you do that, if you can earn more sales, more loyalty and more market share each day after the next –– you will win. That’s why ecommerce analytics are so incredibly important for online brands.

The Economics of eCommerce Conversion Optimization

Dynamic Yield

Why eCommerce marketers have to look beyond ROI on Marketing spend. The post The Economics of eCommerce Conversion Optimization appeared first on Dynamic Yield. Presentations

Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet

BigCommerce

As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead.

$2,000 Ecommerce Marketing and Technology Science Scholarship

Ecommerce Platforms

Calling all marketing students and students of technology science! This is the Ecommerce Scholarship page, where we ask you to submit your application to potentially receive a contribution to go towards your tuition and school supplies. At Ecommerce Platforms, we strive to locate products, platforms, marketing tools and tips so that entrepreneurs and ecommerce professionals can establish the most effective systems for selling anything from new inventions to eBooks.

Discover Creator by Zmags in BigCommerce Stores

Zmags

In the ecommerce industry, we focus a lot on the ‘Digital Customer Journey’ – how to create it, track it, optimize it, and make it flexible, in order to get products in front of shoppers fast. Shoppable Content Zmags News content & commerce ecommerce marketing technology tradeshows

The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. What is Content Marketing? Social Media Marketing: How Should You Share Your Content? 2X Ecommerce.

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5 Best Shopify Apps To Help Boost Your Holidays Now

Demac Media

But how does an eCommerce store stand apart from the competition and ride the holiday wave through tons of saturated mass-marketing? With Yotpo, it’s easy to collect customer reviews, photos, videos, and more and use them to build better marketing.”Yotpo

The Not So Evil Underbelly of Discount & Coupon Marketing to Track Influencers, Personalize Pricing, Grow Sales & Beat Out the Competition

BigCommerce

But along the way, there’s been a dirty little term used in the ecommerce industry that shies folks away from using discounts: pricing race to the bottom. You should be able to set the execution sequence/priority of marketing discount rules.

Rich Content Creation: Top 3 Challenges

Zmags

From buying guides, to shop-the-look features, to interactive lookbooks – the future of ecommerce lies in shoppable experiences. Ecommerce Best Practices Shoppable Content content & commerce ecommerce marketing technology ecommerce website design

The Official 2017 ROI Revolution Open House!

ROI Revolution

Company ecommerce Ecommerce Marketing Event ROIAfter months of preparation, weeks of teasing pictures and videos, ROI Revolution’s brand new corporate headquarters is finally getting the unveiling it deserves!

The Anti-Spam Movement: The Secrets to An Amazing Welcome Email!

Demac Media

Now’s the best time to review you email marketing practices, with laws and legislation like CASL and CAN-SPAM in place you do not want to risk getting fined. One of the benefits of CASL is that’ll hopefully do away with some of the bad practices we’ve seen lately in email marketing.