Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return

BigCommerce

While… Ecommerce Marketing customer retentionDid you know that customers who stick with your brand over time will spend 67% more than new customers?

The Top 10 Mistakes Ecommerce Marketers Make

Zaius

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.

Email Automation: Pro Tips for Ecommerce Marketers to Win Big

BigCommerce

Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018… Email Marketing

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. 2014 Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com ].

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018

Zaius

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. The post WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018 appeared first on Zaius. Homepage Featured Optimization Report ecommerce marketing campaignsLearn more now. .

3 Halloween Ecommerce Marketing Tips

ecomdash

For online retailers, it’s a new and largely underutilized opportunity for you ecommerce marketing strategy. In this article, we’ll go over the figures revealed by the new study, as well as 3 ways ecommerce professionals can take advantage of them to their fullest.

7 Strategies to Drive Urgency in Your Ecommerce Marketing

Zaius

Why should you care about urgency in ecommerce? It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers.

The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Headless Commerce vs. Traditional Ecommerce. Ecommerce Technology

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. Use the filters to find the marketing tactics that make sense for where your store is at today. You’ll get 54-pages of actionable marketing tips. Interactive Marketing

Top 7 Holiday Ecommerce Marketing Emails

ecomdash

Some marketing emails perform better than others during the holiday seasons, so it’s best to change up your campaigns to capitalize on those Q4 gains. Here are 7 types of ecommerce marketing emails that are most effective for this winter.

Leaving eCommerce Marketing Black Holes

Prisync

Unfortunately, it is the case of many online retailers and eCommerce store owners. And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.

3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

Borrow reputation & build more referral traffic via Instagram marketing. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. Remember that this is a marketing strategy and thus email outreach should be done consistently.

$2,000 Ecommerce Marketing and Technology Science Scholarship

Ecommerce Platforms

Calling all marketing students and students of technology science! This is the Ecommerce Scholarship page, where we ask you to submit your application to potentially receive a contribution to go towards your tuition and school supplies. At Ecommerce Platforms, we strive to locate products, platforms, marketing tools and tips so that entrepreneurs and ecommerce professionals can establish the most effective systems for selling anything from new inventions to eBooks.

Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.

Prepare your ecommerce marketing for the EU’s GDPR

Klaviyo

One of the most far-reaching changes affecting the ecommerce world in 2018 will be the European Union G eneral D ata P rotection R egulation (GDPR). So GA for analytics, Facebook pixel for ads and retargeting, Klaviyo for email marketing, and the like.

8 Killer Ecommerce Marketing Ideas For Entrepreneurs

Prisync

Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet.

A Simple Ecommerce Marketing Plan Worth $118,000+

A Better Lemonade Stand

All it takes is a simple ecommerce marketing plan. The post A Simple Ecommerce Marketing Plan Worth $118,000+ appeared first on A Better Lemonade Stand. You there. Would you write one article a week if I said you could make $118,000 in your first year? Getting Traffic Strategy & Analytics

How to Avoid Getting Screwed by Your eCommerce Marketing Agency

Inflow Insights

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. I’ve been selling and delivering digital marketing services for over 14 years.

How to Run Your Entire Ecommerce Marketing Program with Wishpond

Ecommerce Platforms

In the past, it was required to find a technology expert to create email marketing campaigns, pop-up forms and marketing automation modules. A wide range of tools are available for your marketing pleasure, and none of them are as sleek and easy-to-use as Wishpond.

Key metrics and KPIs for measuring eCommerce marketing success

TradeGecko

If you’re an eCommerce business owner who has recently introduced a digital marketing plan, you’re probably asking yourself: “How do I know if it’s really working?” After all, when you decide to leverage digital marketing to grow your business, you want to make sure your time and money is being invested appropriately. Insights & Analysis eCommerce Marketing

3 Strategies for Success in the GLobal Ecommerce Market

FastSpring

And with Forrester estimating that cross-border shopping will make up 20 percent of ecommerce in 2022, with sales reaching $627 billion—part of that growth plan should include expanding your global footprint Whether you’re selling enterprise software, virtual goods or subscription services, your growth strategy is most likely always on your mind.

4 Ecommerce Marketing Tips to Boost St. Patrick’s Day Sales

ecomdash

The post 4 Ecommerce Marketing Tips to Boost St. Blog Ecommerce TipsThe National Retail Federation (NRF) estimates that sales for 2018 will be about $5.9 billion. With numbers like those, you should be capitalizing on St. Paddy’s Day. Here are four easy ways to do it. Read more.

18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. eCommerce Marketing

How to keep up with the explosive growth of the eCommerce market

TradeGecko

Global B2C eCommerce sales are forecast to reach more than $3.4 Inventory Management eCommerce Productivity Case studiestrillion in 2019.

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How You Can Build A Powerful Influencer Marketing Strategy in 2018

BigCommerce

In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and… Ecommerce Marketing influencer marketing

Expanding into the European eCommerce Market: Pitfalls & Challenges

Scalefast

Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. The European eCommerce market is growing exponentially and represents a huge opportunity for retailers all around the globe. In fact, eCommerce is the fastest growing segment in retail across Europe. market.

REES46 Review: Strong Personalization and Automation in an Ecommerce Marketing Suite

Ecommerce Platforms

Whether you're attempting to accumulate more customers or simply trying to get feedback from your customers, you generally have to piece together marketing and ecommerce apps and tools to make it all happen. Triggered Emails, Email Marketing and Push Notifications.

Video marketing

Zmags

The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

Five Ecommerce Marketing Tips For A Growing Business

FastSpring

With ecommerce stores outperforming their brick-and-mortar counterparts, you might think it would be easy to grow your new online business. Here are some marketing tips to get you the customers you need to grow your business. Marketing TacticsThe growth of online retail is three times higher than that of the wider industry, bringing in an estimated $436 billion in the US alone , acording to Business Insider.

Expanding into the European eCommerce Market: Pitfalls & Challenges

Scalefast

Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. Ecommerce Expertise Full Service Ecommerce International ecommerce Europe

35 Key Dates To Mark In Your 2018 eCommerce Marketing Calendar

Lemonstand

For eCommerce brands it may feel like all the special promotional days are jam-packed in the last quarter of the year with days like Black Friday , Cyber Monday or Singles’ Day. The 2018 E-Commerce Marketing Calendar. eCommerce marketing Calendar.

Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started

Profitero

China may be one of the most difficult markets for global consumer brands to tap, but it’s also one of the most lucrative. With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption.

Server-Side Rendering

Zmags

Ecommerce Best Practices ecommerce marketing technologyServer-side rendering may be daunting but really isn’t that bad once you understand it. Let’s break it down… Server-side rendering […]. The post Server-Side Rendering appeared first on Zmags.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard. Too many ecommerce stores tend to go “timid.”

The Anti-Spam Movement: How to Immediately Improve eCommerce Marketing Results

Demac Media

Being compliant will mean that you are following email and other digital marketing best practices – saving your business time and money, and winning the hearts of consumers online! Email marketing.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently?

Personalization: Customizing The Shopping Experience

Zmags

Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. Ecommerce Best Practices customer experience ecommerce marketing technology

Instagram Influencers: Why Are They Influential?  

Zmags

Ecommerce Best Practices Uncategorized content & commerce ecommerce marketing technology Social mediaThe first thing that probably comes to mind when you think of Instagram influencers is a blonde twenty-year-olds posing in front of a […]. The post Instagram Influencers: Why Are They Influential? appeared first on Zmags.

The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]

BigCommerce

Determine the campaign type you want to run, either cold traffic campaigns or re-marketing campaigns. In this guide, you’ll get access to 26 different ecommerce Facebook Advertising examples across verticals. . Why Advertise on Facebook?

Improve IT Efficiency Through New Technology

Zmags

As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Ecommerce Best Practices ecommerce marketing technology

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand.

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