Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. Use the filters to find the marketing tactics that make sense for where your store is at today. You’ll get 54-pages of actionable marketing tips. Interactive Marketing

WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018

Zaius

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. The post WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018 appeared first on Zaius. Homepage Featured Optimization Report ecommerce marketing campaignsLearn more now. .

How to Run Your Entire Ecommerce Marketing Program with Wishpond

Ecommerce Platforms

In the past, it was required to find a technology expert to create email marketing campaigns, pop-up forms and marketing automation modules. A wide range of tools are available for your marketing pleasure, and none of them are as sleek and easy-to-use as Wishpond.

Prepare your ecommerce marketing for the EU’s GDPR

Klaviyo

One of the most far-reaching changes affecting the ecommerce world in 2018 will be the European Union G eneral D ata P rotection R egulation (GDPR). So GA for analytics, Facebook pixel for ads and retargeting, Klaviyo for email marketing, and the like.

Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.

3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

Borrow reputation & build more referral traffic via Instagram marketing. If you’re a new eCommerce store, go for up-and-coming bloggers before targeting the established ones. Remember that this is a marketing strategy and thus email outreach should be done consistently.

How to Avoid Getting Screwed by Your eCommerce Marketing Agency

Inflow Insights

Approximately 75% of the companies that contact Inflow to hire our eCommerce marketing experts are leaving another agency relationship that was unsatisfactory for one reason or another. I’ve been selling and delivering digital marketing services for over 14 years.

A Simple Ecommerce Marketing Plan Worth $118,000+

A Better Lemonade Stand

All it takes is a simple ecommerce marketing plan. The post A Simple Ecommerce Marketing Plan Worth $118,000+ appeared first on A Better Lemonade Stand. You there. Would you write one article a week if I said you could make $118,000 in your first year? Getting Traffic Strategy & Analytics

4 Ecommerce Marketing Tips to Boost St. Patrick’s Day Sales

ecomdash

The post 4 Ecommerce Marketing Tips to Boost St. Blog Ecommerce TipsThe National Retail Federation (NRF) estimates that sales for 2018 will be about $5.9 billion. With numbers like those, you should be capitalizing on St. Paddy’s Day. Here are four easy ways to do it. Read more.

The Anti-Spam Movement: How to Immediately Improve eCommerce Marketing Results

Demac Media

Being compliant will mean that you are following email and other digital marketing best practices – saving your business time and money, and winning the hearts of consumers online! Email marketing.

REES46 Review: Strong Personalization and Automation in an Ecommerce Marketing Suite

Ecommerce Platforms

Whether you're attempting to accumulate more customers or simply trying to get feedback from your customers, you generally have to piece together marketing and ecommerce apps and tools to make it all happen. Triggered Emails, Email Marketing and Push Notifications.

18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. eCommerce Marketing

Key metrics and KPIs for measuring eCommerce marketing success

TradeGecko

If you’re an eCommerce business owner who has recently introduced a digital marketing plan, you’re probably asking yourself: “How do I know if it’s really working?” After all, when you decide to leverage digital marketing to grow your business, you want to make sure your time and money is being invested appropriately. Insights & Analysis eCommerce Marketing

35 Key Dates To Mark In Your 2018 eCommerce Marketing Calendar

Lemonstand

For eCommerce brands it may feel like all the special promotional days are jam-packed in the last quarter of the year with days like Black Friday , Cyber Monday or Singles’ Day. The 2018 E-Commerce Marketing Calendar. eCommerce marketing Calendar.

Expanding into the European eCommerce Market: Pitfalls & Challenges

Scalefast

Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. Ecommerce Expertise Full Service Ecommerce International ecommerce Europe

Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started

Profitero

China may be one of the most difficult markets for global consumer brands to tap, but it’s also one of the most lucrative. With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption.

Five Ecommerce Marketing Tips For A Growing Business

FastSpring

With ecommerce stores outperforming their brick-and-mortar counterparts, you might think it would be easy to grow your new online business. Here are some marketing tips to get you the customers you need to grow your business. Marketing TacticsThe growth of online retail is three times higher than that of the wider industry, bringing in an estimated $436 billion in the US alone , acording to Business Insider.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently?

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard. Too many ecommerce stores tend to go “timid.”

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

150 Years of the Best Holiday Campaigns

BigCommerce

For those in the retail, ecommerce, and marketing world, we have already begun strategizing and executing our holiday marketing campaigns. Top Ecommerce Sales Channels for 2017 Holidays. Top Holiday Marketing Campaigns in History.

PayPal 282

How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

Product images not only testify to the quality of your product, but also serve as windowfs into your ecommerce store, creating 2 very important things: Transparency. All your marketing efforts. The 2 Types of Ecommerce Product Photography. Ecommerce Marketing product photograph

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store

BigCommerce

How to generate inbound links for your ecommerce website. If you are managing an ecommerce website , chances are that you have several products in your shop that are produced by different companies. Get inbound links through content marketing. Influencer marketing.

SEO 324

Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth

BigCommerce

Here is exactly how we thought through it, and how ecommerce brands can work to see similar success. Unfortunately, ecommerce landing pages represent a very neglected but increasingly crucial brand wrapper — a key initial impression and touchpoint for many new shoppers.

Ecommerce Return Policy Template: How to Write a Returns and Refunds Policy to 3X Sales [Examples Included]

BigCommerce

A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life. A clear returns, refunds, and exchanges policy shows that you, the ecommerce business owner, stand by your product, and pride yourself on a stellar customer service experience.

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. But, how exactly do you increase ecommerce traffic? BigCommerce does this for the ecommerce industry. Ecommerce is, of course, no different.

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018.

Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

BigCommerce

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Ecommerce Shipping Best Practices. Ecommerce Shipping Strategy Goals: Increase conversions. Expand market or target audience.

The Not So Evil Underbelly of Discount & Coupon Marketing to Track Influencers, Personalize Pricing, Grow Sales & Beat Out the Competition

BigCommerce

But along the way, there’s been a dirty little term used in the ecommerce industry that shies folks away from using discounts: pricing race to the bottom. You should be able to set the execution sequence/priority of marketing discount rules.

How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use

BigCommerce

Explainer videos are short online marketing videos, usually between 30 seconds to two minutes long, that explain your company’s product or service. A golden opportunity for any ecommerce business! Sujan Patel, Growth Marketer & Co-Founder at WebProfits .

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do If only ecommerce customers arrived on your website in so linear a fashion. Don’t worry, I haven’t forgotten about the special case of ecommerce product pages and category pages.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Finding new ways to generate ecommerce sales is getting tougher. But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? In the International Journal of Market Research , M.

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 That is, having an influencer marketing strategy.

Kentucky Fried Chicken for Christmas? Why You’ll Eat KFC in Japan

BigCommerce

Holiday Marketing Takeaway. In an increasingly globalized world, capitalize on foreign goods reimagined for your regional or national market. Ecommerce Marketing holiday marketing strategies

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. content marketing). influencer marketing). For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.