Forrester eCommerce

AUGUST 22, 2023

Learn how the technology strategy award winner and finalists drive customer-obsessed transformation with their technology strategies.

Technology 338

Technology Customer 338

Forrester eCommerce

SEPTEMBER 19, 2023

I am excited to announce new research on Clinical Workforce Technologies. Our interviews with health systems revealed early on the need for a report that highlights the top tech categories, and one that looks at tech implementation and clinician adoption.

Technology 251

Technology 251

Forrester eCommerce

AUGUST 9, 2023

Learn how our award winner, Falabella, and finalist Harvard Business School drive customer-obsessed transformation with their technology strategies.

Technology 334

Technology Customer 334

Forrester eCommerce

JUNE 6, 2023

Tackling consumer personalization requires strategy, data, and technology (see figure). When it comes to the third pillar, technology, consumer personalization capabilities are baked into many different technology categories across the business technology ecosystem.

Technology 195

Technology Consumer Customer B2C 195

Forrester eCommerce

JUNE 28, 2023

If I asked you what the top emerging technology is for 2023, you would likely say Generative AI. And you would be correct. But you can also see hype bubble expanding daily. Today every vendor is pumping GenAI tools into every conceivable niche of their software portfolios (for example, check out this Salesforce announcement). But […]

Technology 320

Technology Customer 320

Forrester eCommerce

NOVEMBER 21, 2022

Since we published The Top 10 Emerging Technologies In 2022, we’ve been getting questions about how these technologies were selected out of the hundreds that Forrester tracks. Clients also ask, “Why are some obvious ones like machine learning, blockchain, the metaverse, or quantum computing missing?” Here are our top 10.

Technology 361

Technology Blog 361

Forrester eCommerce

MAY 12, 2023

Learn the best practices for how you can build a future fit technology strategy in each of platforms, practices, partners, and people.

Technology 282

Technology Information 282

Forrester eCommerce

JUNE 14, 2021

These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Social, mobile, big data and cloud are mainstream. What is next? Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change?

Technology 545

Technology Mobile Information Customer 545

Forrester eCommerce

APRIL 14, 2021

The future fit challenge applies today, not just tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve, and retain customers.

Technology 461

Technology Customer Improvements Customer Experience 461

Forrester eCommerce

FEBRUARY 13, 2023

As sales leaders weather the economic storm of 2023, sales technology remains key in firms’ ability to win, serve, and retain customers. Decreased budgets and pressure to perform in a challenging economy are forcing sales leaders to optimize their technology stack.

Technology 195

Technology B2B Customer Operations 195

Forrester eCommerce

APRIL 1, 2021

The nature, design, and performance of managed organizations is evolving to accommodate drastic advancements in technology. To put this into context, technology investment has increased. However, productivity has declined from these investments over […].

Technology 477

Technology Blog Management Customer 477

Forrester eCommerce

JULY 11, 2023

Two weeks ago I blogged on our process for selecting Forrester’s top 10 emerging technologies for 2023. As part of that post I introduced the Benefits Horizon model, which makes our call on when emerging technologies will deliver benefits for most firms.

Technology 195

Technology Blog Customer 195

Forrester eCommerce

OCTOBER 24, 2022

Find out why in 2023 predictions for technology leaders. In 2023, European tech leaders will focus their tech strategies and investments on improving operational adaptability and increasing resilience.

Technology 195

Technology Operations Improvements Information 195

Forrester eCommerce

NOVEMBER 1, 2022

As economic concerns spread in the APAC region, technology leaders will have to make some bold calls. Read our top technology predictions for APAC to help inform your 2023 planning.

Technology 195

Technology Information Customer 195

Forrester eCommerce

DECEMBER 19, 2022

(Part two of a two-part series) In part one of this series, Account-Based Selling Technologies: What You Need To Know, Anne Slough defined account-based selling (ABS) technologies and the business value that users can expect from these solutions.

Technology 232

Technology Operations 232

Forrester eCommerce

AUGUST 24, 2022

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event.

Events 285

Events Technology Marketing Other 285

Forrester eCommerce

APRIL 18, 2022

Responsible and ethical tech practices start with the premise that technology is not neutral—and that represents a significant shift in thinking in the tech industry.

Technology 242

Technology Customer Experience Customer 242

Forrester eCommerce

JUNE 29, 2023

Through numerous discussions with IT executives leading the evolution to human-centric IT, we found that by defining the five SOLID principles of human centricity, they were able to propel IT and their organizations to sustainable success with technology.

Technology 195

Technology Games Improvements Customer 195

Forrester eCommerce

MAY 11, 2023

Co-innovation is driving the $2 trillion technology services market — 48% of the $4.2 Simple: Companies and organizations run on technology. They turn to services providers to help them translate technology’s potential into customer and business outcomes. trillion tech economy. Successful companies don’t squeeze […]

Technology 195

Technology Marketing Customer 195

Forrester eCommerce

JUNE 12, 2023

Now, with the acceleration wrought by generative AI as well as other emerging technologies, tech leaders must build long-term strategies to address the growing demands on the technology organization. Finding tech talent is increasingly hard.

Technology 195

Technology Other Customer 195

Forrester eCommerce

MAY 11, 2021

Since its inception, Dell Technologies has had many achievements, of which it should be proud. However, the shifting technology industry is forcing Dell to adapt faster than ever, more than ever, and […].

Technology 318

Technology Marketing Operations Information 318

Forrester eCommerce

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Technology 195

Technology B2C Consumer Marketing 195

Kissmetrics

OCTOBER 5, 2020

For better or worse, technology affects communication because it is a part of our everyday lives. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. How Has Technology Affected Communication? But is it all bad?

Technology 363

Technology Social Media Customer Customer Experience 363

Forrester eCommerce

APRIL 24, 2023

Calling all entries for the Forrester Technology Strategy Impact Awards and the Forrester/The Open Group Enterprise Architecture Awards.

Technology 195

Technology Customer 195

Forrester eCommerce

DECEMBER 12, 2022

Inflation cut off the flow of cash into sales technology companies, driving focus back to the fundamentals that established businesses rely on. In 2022, everything was the same but completely different. The roller coaster ride from 2021 continued into 2022, with new and unexpected twists and turns.

Technology 271

Technology Operations Customer 271

Forrester eCommerce

DECEMBER 22, 2021

The Forrester “Bold at Work” values will be core drivers for my research with the intent of enabling clients and technology vendors to also be “bold at work”. I began my latest career adventure with Forrester in November, 2021. Together, we’ll accomplish great things. I have always focused on delivering […].

Technology 349

Technology Operations 349

Forrester eCommerce

JULY 28, 2023

Before contemplating changing a revenue technology platform, make sure that the prospect of greener grass isn’t luring you into making a bad decision.

Technology 195

Technology Operations Marketing 195

Forrester eCommerce

FEBRUARY 17, 2023

Forrester has been researching future fit organizations for the past few years, those organizations that have evolved their technology strategy to enable their firm’s customer-obsessed business strategy.

Technology 195

Technology Customer Management 195

Forrester eCommerce

SEPTEMBER 8, 2022

Business and technology leaders are increasingly concerned with reducing their firms’ impact on this planet’s finite resources. While technologies such as automation, blockchain, and the internet of things feature in many sustainability initiatives, they also bring their own environmental impact. […].

Technology 195

Technology Customer 195

Forrester eCommerce

JULY 21, 2023

Technology is a powerful driver of growth – if the company fully harnesses its technology assets and operations. CIOs and the technology organization play a critical role in three growth vectors. Growth is the number one priority for CEOs and most c-suite executives.

Technology 195

Technology Operations Marketing Customer 195