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Break The Cycle Of Security And Technology Intergenerational Trauma

Forrester eCommerce

in security): the silos between technology and security teams. Officially, it’s not — according to numerous global technology decision-makers who we survey, cybersecurity is a top priority. […] I’m thrilled to announce our latest research into a problem as old as time (or, at least, my time — 25 years! — How big is the problem?

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Counting Down To Forrester’s Technology & Innovation APAC Event For 2023

Forrester eCommerce

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

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Revenue Waterfall Functionality To Look For When Choosing Revenue Technology

Forrester eCommerce

What to look for in revenue technology when evaluating platforms as part of adopting an opportunity-based waterfall.

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CMOs And CIOs Are Navigating The Path To Sustainable Marketing Technology

Forrester eCommerce

One aspect that often flies under the radar is marketing technology. In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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Your Product Security Approach Must Evolve With Your Organization’s Technology Strategy

Forrester eCommerce

As a quick refresher, technology organizations fall into one of three categories in their technology strategy: traditional tech, modern tech, and future fit tech. Modern and future fit technology organizations transform technology […]

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Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC

Forrester eCommerce

Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings. In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success.

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Unleash Your Retail Potential With Composable Commerce

This webinar looks at: How retailers can de-risk composable commerce How to understand the value of composable commerce How to leverage technologies like accelerators How to embrace composable commerce despite limitations

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How Ambitious Brands Are Leveraging Composable Commerce

The reason for the struggle: an inflexible technology stack. Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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3 Mistakes Organizations Make While Developing ABM Programs

Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.