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Welcome To The Future Of Marketing Technology

Forrester eCommerce

Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers. To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand.

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What I Learned About Sales Technology In 2023

Forrester eCommerce

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

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What Forrester’s 2024 AI Predictions Mean For Technology Executives

Forrester eCommerce

Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward. The technology and language models you need to bring real advances in productivity, experience, and revenue are ready […]

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Ten More Important Emerging Technologies For 2024

Forrester eCommerce

As AI continues to dominate the technological landscape in 2024, security, the need for trust, and innovation in advanced computing remain vital. These trends influenced our selection of the next 10 top emerging technologies for 2024.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up.

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Call For Entries: Forrester Technology Awards, 2024

Forrester eCommerce

We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

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Exploring Japan’s Business and Technology Priorities for 2024

Forrester eCommerce

Japanese organizations are facing a pivotal shift in their business and technology priorities amidst economic uncertainties. Take a look at the insights from our latest report.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

Now, retail success depends on integrating a blend of diverse technologies to thrive. The era of all-in-one platforms is over. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity?

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Learn actionable strategies to enhance efficiency, reduce errors, and leverage technology for smarter workflows. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies.

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Unleash Your Retail Potential With Composable Commerce

This webinar looks at: How retailers can de-risk composable commerce How to understand the value of composable commerce How to leverage technologies like accelerators How to embrace composable commerce despite limitations

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Mastering E-commerce Strategies to Drive Growth in B2B Distribution

Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. B2B distributors and wholesalers: this webinar is for you!

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How Ambitious Brands Are Leveraging Composable Commerce

The reason for the struggle: an inflexible technology stack. Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape.

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The Forrester Waveâ„¢: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings. In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success.