The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

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Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

Modern Marketers Must Manage Measurement

Forrester eCommerce

Measuring marketing performance is not just a tongue twister; it’s hard work. It’s even harder to align marketing performance metrics with customer-focused business objectives, but marketers can no longer pat themselves on the back for […].

Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

MRM Has A Marketing Problem

Forrester eCommerce

But MRM, or marketing resource management, has a unique challenge amid this alphabet soup: Marketers rarely call it by its name. Instead, when we speak to marketers, […]. age of the customer B2C marketing marketing technology (martech

The State Of Influencer Marketing: Growing

Forrester eCommerce

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Responding To Coronavirus: A Playbook For Marketing And Communications

Forrester eCommerce

Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. age of the customer B2B marketing pandemic promotedRead this post to understand the most critical actions to take now.

Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester eCommerce

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends

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Channel Marketers Need To Become Community Marketers – Here’s How

Forrester eCommerce

channel partners distribution channels - ISVs OEMs & VARs integrated marketing (cross-channel) multichannel selling strategies partner & affiliate marketing partner relationship management (PRM) alliances channel ChannelMarketing Communities ecosystems partners PartnershipsA lot has changed in the 25+ years I have spent in the technology channel.

B2B Marketing And Sales: Combat Digital Sameness With Video

Forrester eCommerce

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management

Marketers: Embrace A Better CX

Forrester eCommerce

Customer experience (CX) is clearly top of mind for marketers. When we asked B2C marketers about their annual priorities, only growing revenue beat improving CX. i] We agree: Marketers need to champion improved CX for […].

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media

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Marketers, You Might Hate Abiding By New Data Restrictions, But Doing Nothing Isn’t An Option

Forrester eCommerce

(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.

How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester eCommerce

To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […]. Age of the Customer B2B marketing B2C marketing CMO Trends covid19-cn

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

But is their marketing as high performance as well as their workout gear? Email Marketing. The commitment to colorful imagery and clear messaging continues into every email marketing message. Want even more in-depth marketing reviews?

Marketing Unboxed: The Sill’s Marketing Grows on You

Zaius

But how well cultivated is their marketing? . To find out, we ordered this ZZ plant and tracked every step of the brand’s marketing and customer experience. We dig into it in this episode of Marketing Unboxed. ?? Want even more in-depth marketing reviews?

The New Era Of Marketing Strategy

Forrester eCommerce

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing. age of the customer customer experience loyalty marketing & strategy promoted

2020 Marketing Trends

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief marketing officer (CMO) customer experience #ForresterPredictions2020 Chief Experience Officers Chief Growth Officers CMOs MarTech Storymaking

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management

Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. B2C marketing contextual marketing enterprise marketing platforms marketing & strategy

Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,… COVID-19 Ecommerce Marketing

Dive Into Moments-Based Marketing At CX North America

Forrester eCommerce

Age of the Customer B2C marketing customer experience digital marketing trends experience design (XD) marketing technology (martech) promotedWhen it comes to vying for consumers’ attention and share of wallet, brands face an increasingly varied mix of competitors.

Get Sirius About Customer Engagement Marketing

Forrester eCommerce

age of the customer B2B marketing customer experience B2B Marketing customer engagement marketing Customer Experience (CX In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers.

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

B2B B2B marketing chief information officer (CIO) chief marketing officer (CMO) demand planning integrated marketing (cross-channel) marketing & strategy marketing technology technologyHere at Forrester, we love all things music.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing chief information officer (CIO) customer experience digital business infrastructure & operations security & risk

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management

How to Skyrocket Sales with Ecommerce Referral Marketing

BigCommerce

Back in the day, villagers would tell their neighbors about the best cobbler… Ecommerce Marketing customer loyalty ecommerce marketingReferrals are nothing new to the world.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing chief information officer (CIO) customer experience digital business infrastructure & operations security & risk

Marketers, Make CX Your Valentine This Year

Forrester eCommerce

Although flowers and chocolates won’t be enough to embrace customer experience, prioritizing CX has never been more important in order to advance your firm’s marketing maturity. B2B marketing B2C marketing customer experienceThis blog was co-authored by Cole Walsh.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management

Put Your Customer First When Building Your Pandemic-Proof Marketing Strategy

Forrester eCommerce

advertising age of the customer B2C marketing digital marketing marketing measurement & optimization Marketing Marketing Optimization Marketing PlanningThe COVID-19 pandemic is having detrimental effects on businesses and economies around the world.

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Welcome to the B2B Marketing Renaissance

Forrester eCommerce

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing chief information officer (CIO) customer experience digital business infrastructure & operations security & risk

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Get more specific with your marketing.

Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp

Zaius

But while UNTUCKit is clearly a VC-powered menswear phenomenon, how sharp is their marketing? We’re giving away this classic white polo to one of our Marketing Unboxed subscribers. Email Marketing. UNTUCKit’s marketing strategy was fairly seamless across channels.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management