Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain

Clarins gets a personalisation make-over, thanks to real-time marketing solution from Wunderkind

Retail Technology Review

Prestige skincare and makeup brand, Clarins, has driven online performance and grown email revenue thanks to a solution from Wunderkind (formerly BounceX), the behavioural marketing technology provider. Internet Retailing Retail Supply Chain

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The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

But is their marketing as high performance as well as their workout gear? Email Marketing. The commitment to colorful imagery and clear messaging continues into every email marketing message. Outdoor Voices really understands the importance of a consistent and powerful marketing message that connects across social media, email marketing, and on-site experience. Want even more in-depth marketing reviews?

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line. Here’s how your customer data can better power truly personalized marketing efforts.

The Ultimate Guide to Conversational Marketing

BigCommerce

In 2020, marketing personalization isn’t just an option anymore — it’s an industry standard. Prospects landing on your website expect… Ecommerce Marketing ecommerce marketing

Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp

Zaius

But while UNTUCKit is clearly a VC-powered menswear phenomenon, how sharp is their marketing? We’re giving away this classic white polo to one of our Marketing Unboxed subscribers. Email Marketing. UNTUCKit’s marketing strategy was fairly seamless across channels. We really loved their site experience and commitment to experiential marketing. Want even more in-depth marketing reviews? Check out these recent episodes of Marketing Unboxed!

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io , a fast-growing acquirer of Amazon FBA businesses. While he previously specialized in paid acquisition, he switched his focus to the wild world of Amazon marketing. In this exclusive interview with The Empowered Marketer, Brandon shares: The growing potential of Amazon PPC. How do you market products within Amazon? The Empowered Marketer Article

Meme Marketing- The new trend of marketing to earn money

Ecommerce Guru

Today, humans spend much of their time browsing, viewing, and posting content on social media that they believe how big is meme marketing and artistic or entertaining.It What is Meme Marketing? A new trend in meme marketing is viral marketing that uses word of mouth and […].

Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,… COVID-19 Ecommerce Marketing

The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Zaius

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small.

Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right

BigCommerce

In the past decade,… Ecommerce Marketing ecommerce marketing mobile marketing sms marketingYou’re more likely to be reading this on your smartphone or mobile device than on desktop.

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Marketing Unboxed: Unpacking Away’s Marketing Strategy

Zaius

But is their marketing as sleek as their product? Like every other part of their marketing, Away has put a lot of effort into the design of their emails. For being a relatively new brand on the block, it seems Away has truly disrupted the market with a strong creative brand and a clear line on what modern customers want in travel gear. And their marketing is just as strong as their product line. Want even more in-depth marketing reviews? Marketing Unboxed Vide

How to Skyrocket Sales with Ecommerce Referral Marketing

BigCommerce

Back in the day, villagers would tell their neighbors about the best cobbler… Ecommerce Marketing customer loyalty ecommerce marketingReferrals are nothing new to the world.

Marketing Unboxed: Joybird’s Perfectly Designed Marketing

Zaius

But is Joybird’s marketing as trendy as their beloved sectionals? To get the full customer experience, we ordered a hexagonal floating shelf from Joybird and tracked every marketing touchpoint along the way. ?Want Joybird’s marketing does a great job of guiding buyers through the customization options and helps you envision the products in your space. Want even more in-depth marketing reviews? Check out these recent episodes of Marketing Unboxed!

Inbound Marketing Vs. Outbound Marketing

Neil Patel

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing.

Supercharge Your Ecommerce Sales Using These SMS Marketing Best Practices

BigCommerce

… Ecommerce Marketing ecommerce marketingEcommerce is growing faster than ever. In 2019, ecommerce generated $3.5 trillion in sales and is expected to hit $4.9…

Marketing Unboxed: The Taste of Soylent Marketing

Zaius

The brand offers to take the thinking out of your meal planning with plant-based protein, but is their marketing as efficient and effective as their shake-based meals? We followed along from the first marketing touchpoint to post-purchase to learn what’s driving the growth behind this drinkable brand. ?Want We wanted to see if Soylent would come up with some marketing magic to encourage us to finish checking out. Want even more in-depth marketing reviews?

Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Zaius

So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more? Watch the full episode of Marketing Unboxed to find out! ?Want Only a few hours after abandoning the mini cocotte in our shopping carts, Le Creuset proved they were already on top of their marketing game. Want even more marketing reviews?

Marketing to the Military Explained

SheerID

This article gives you the insight into the military audience you need to create marketing programs that capture their attention. Learning Cause Marketing Consumer Tribes Identity Marketing Personalized Marketing

10 Must-Use Social Media Marketing Strategies for eCommerce Marketers

Ecommerce Guru

The e-commerce market is more competitive by the day, and to develop a loyal customer base, e-commerce organizations need to understand innovative ways to establish relationships with their customers. Social Media social media marketing social media strategies

5 WooCommerce Marketing Automation Tactics

Omnisend

These days, powerful marketing automation is common practice for ecommerce stores. In fact, a whopping 75% of companies have at least one marketing automation tool at their disposal. Interestingly, 16% of marketers admit that creating quality automations is their biggest challenge.

Video marketing

Zmags

The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketingYou *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […].

How to Create an Effective Ecommerce Inbound Marketing Strategy

BigCommerce

Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should… Ecommerce Marketing

Marketing Unboxed: The Honest Company’s Marketing Cleans Up

Zaius

But how fresh is the Honest Company’s marketing? And while the brand’s site UI is a bit confusing and they haven’t invested in many paid ads, the Honest Company’s marketing strategy is focused and clear. Want even more in-depth marketing reviews? Check out these recent episodes of Marketing Unboxed! The post Marketing Unboxed: The Honest Company’s Marketing Cleans Up appeared first on Zaius.

Marketing Unboxed: How Spikeball Wins the Marketing Game

Zaius

For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy. The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? Did we mention we’re giving away a brand new Spikeball kit to one lucky Marketing Unboxed subscriber? Why do we always harp on cart abandonment in our Marketing Unboxed reviews?

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The Empowered Marketer: Branding the Cannabis Industry

Zaius

It’s the sum of everything that helps you stand out in a crowded market. With more than 20 years in digital marketing, he’s worked with brands like Levi’s, MTV Europe, Alfa Romeo, and National Geographic. But the challenge is in educating the market, staying competitive, and building a brand that is trusted by the notoriously tough cannabis market. How word-of-mouth can power your marketing success. ….and Listen to Episode 22: The Empowered Marketer.

Marketing Unboxed: shopDisney Struggles to Inspire Marketing Magic

Zaius

When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. Subscribe to Marketing Unboxed, and he might be zooming toward your doorstep soon! ?. ?? As robust as shopDisney’s email marketing strategy is, it’s perhaps a little too robust. A (marketing) dream is a wish our hearts make… but in this case, that dream didn’t come true. Want to watch more marketing reviews?

Email Marketing Inspiration from 100 Top Email Marketing Campaigns

Zaius

For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. Enter Campaign Monitor’s Top 100 Email Marketing Campaigns. In fact, 81% of B2C marketers use welcome emails. Newsletters are the workhorses of many email marketing programs. So much so that 78% of B2C marketers say that email is integral to their marketing strategy.

Best Email Marketing Services

Neil Patel

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. And that insane average return on investment is one of many email marketing statistics that have held true for years now.

Marketing Unboxed: Best Of Season 1

Zaius

After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands. We decided to go through all of our past episodes and give out awards for the very best marketing campaigns we’ve seen during season one. It’s time for The Best of Marketing Unboxed.

Why You Can’t Ignore Marketing for Manufacturers

BigCommerce

Some manufacturers have been marketing to downline businesses in the supply chain and the general public for… B2B Ecommerce b2b ecommerceLet’s be honest.

People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. In fact, omnichannel is a perfect reflection of this concept of customer-first marketing.

Crafting a Compelling Ecommerce Content Marketing Strategy in 2020

BigCommerce

… Content MarketingIn 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.…