Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain

Clarins gets a personalisation make-over, thanks to real-time marketing solution from Wunderkind

Retail Technology Review

Prestige skincare and makeup brand, Clarins, has driven online performance and grown email revenue thanks to a solution from Wunderkind (formerly BounceX), the behavioural marketing technology provider. Internet Retailing Retail Supply Chain

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The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

The Empowered Marketer: Leveling the Political Campaign Playing Field

Zaius

Eva Posner, President of Evinco Strategies, joins this episode of the Empowered Marketer, presented by Zaius , which is part two in commemorating International Women’s Day and celebrating Women’s History Month.

Super Bowl 2021: Marketing to a Large-Scale Audience

Zaius

Super Bowl ads are a marketer’s playground. Marketing during the Super Bowl. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.” The post Super Bowl 2021: Marketing to a Large-Scale Audience appeared first on Zaius.

8 Best Cheap Email Marketing Software

Ecommerce Platforms

Marketing trends evolve quickly. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers. However, to start unlocking the benefits, you do need access to the right email marketing tools.

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

But is their marketing as high performance as well as their workout gear? Email Marketing. The commitment to colorful imagery and clear messaging continues into every email marketing message. Outdoor Voices really understands the importance of a consistent and powerful marketing message that connects across social media, email marketing, and on-site experience. Want even more in-depth marketing reviews?

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Marketing Unboxed: The Sill’s Marketing Grows on You

Zaius

But how well cultivated is their marketing? . To find out, we ordered this ZZ plant and tracked every step of the brand’s marketing and customer experience. We dig into it in this episode of Marketing Unboxed. ?? They need to better unify their marketing and ecommerce data to improve ad targeting. ? We were particularly impressed with the copy across The Sill’s website, email marketing, ads, and even packaging. Want even more in-depth marketing reviews?

The Ultimate Guide to Conversational Marketing

BigCommerce

In 2020, marketing personalization isn’t just an option anymore — it’s an industry standard. Prospects landing on your website expect… Ecommerce Marketing ecommerce marketing

Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,… COVID-19 Ecommerce Marketing

Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right

BigCommerce

In the past decade,… Ecommerce Marketing ecommerce marketing mobile marketing sms marketingYou’re more likely to be reading this on your smartphone or mobile device than on desktop.

Mobile 379

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Skyrocket Sales with Ecommerce Referral Marketing

BigCommerce

Back in the day, villagers would tell their neighbors about the best cobbler… Ecommerce Marketing customer loyalty ecommerce marketingReferrals are nothing new to the world.

Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021

BigCommerce

2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store… Omnichannel Strategies marketing

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line. Here’s how your customer data can better power truly personalized marketing efforts.

Best Free Email Marketing Software in 2021

Ecommerce Platforms

If you're on the lookout for some free email marketing software, then you're in the right place! These are the leading free email marketing services that are making their mark in 2021. After scouring the market for a while, here's the final lineup we've landed on: Sendinblue.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Supercharge Your Ecommerce Sales Using These SMS Marketing Best Practices

BigCommerce

… Ecommerce Marketing ecommerce marketingEcommerce is growing faster than ever. In 2019, ecommerce generated $3.5 trillion in sales and is expected to hit $4.9…

Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp

Zaius

But while UNTUCKit is clearly a VC-powered menswear phenomenon, how sharp is their marketing? We’re giving away this classic white polo to one of our Marketing Unboxed subscribers. Email Marketing. UNTUCKit’s marketing strategy was fairly seamless across channels. We really loved their site experience and commitment to experiential marketing. Want even more in-depth marketing reviews? Check out these recent episodes of Marketing Unboxed!

How to Create an Effective Ecommerce Inbound Marketing Strategy

BigCommerce

Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should… Ecommerce Marketing

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io , a fast-growing acquirer of Amazon FBA businesses. While he previously specialized in paid acquisition, he switched his focus to the wild world of Amazon marketing. In this exclusive interview with The Empowered Marketer, Brandon shares: The growing potential of Amazon PPC. How do you market products within Amazon? The Empowered Marketer Article

5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small.

Crafting a Compelling Ecommerce Content Marketing Strategy in 2020

BigCommerce

… Content MarketingIn 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.…

Missed Opportunities in your Omnichannel Marketing

Omnisend

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Omnichannel marketing is enabled by technology, but it’s a mistake to assume technology defines it.

Marketing Unboxed: Unpacking Away’s Marketing Strategy

Zaius

But is their marketing as sleek as their product? Like every other part of their marketing, Away has put a lot of effort into the design of their emails. For being a relatively new brand on the block, it seems Away has truly disrupted the market with a strong creative brand and a clear line on what modern customers want in travel gear. And their marketing is just as strong as their product line. Want even more in-depth marketing reviews? Marketing Unboxed Vide

The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Zaius

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

Marketing Unboxed: Joybird’s Perfectly Designed Marketing

Zaius

But is Joybird’s marketing as trendy as their beloved sectionals? To get the full customer experience, we ordered a hexagonal floating shelf from Joybird and tracked every marketing touchpoint along the way. ?Want Joybird’s marketing does a great job of guiding buyers through the customization options and helps you envision the products in your space. Want even more in-depth marketing reviews? Check out these recent episodes of Marketing Unboxed!

Inbound Marketing Vs. Outbound Marketing

Neil Patel

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing.

How to Start Omnichannel Marketing With WooCommerce?

MakeWebBetter

67% of the retail and brand owners agreed that omnichannel marketing is either critical or important for their success, states Statista. The post How to Start Omnichannel Marketing With WooCommerce?

Ecommerce Coupon Marketing Strategies: Give Discounts, Get a Lot More

BigCommerce

With so many retailers now offering… Ecommerce MarketingVery few shoppers expect to pay full price for products and services when purchased online.

Simple Marketing Strategies for Enterprise Business Success

BigCommerce

Your marketing strategy is a key piece of your business’ future financial success. While not every one of your marketing… Ecommerce Marketing enterprise ecommerce

Marketing Unboxed: The Taste of Soylent Marketing

Zaius

The brand offers to take the thinking out of your meal planning with plant-based protein, but is their marketing as efficient and effective as their shake-based meals? We followed along from the first marketing touchpoint to post-purchase to learn what’s driving the growth behind this drinkable brand. ?Want We wanted to see if Soylent would come up with some marketing magic to encourage us to finish checking out. Want even more in-depth marketing reviews?

Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Zaius

So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more? Watch the full episode of Marketing Unboxed to find out! ?Want Only a few hours after abandoning the mini cocotte in our shopping carts, Le Creuset proved they were already on top of their marketing game. Want even more marketing reviews?