9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion


The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 That is, having an influencer marketing strategy.

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. Use the filters to find the marketing tactics that make sense for where your store is at today. You’ll get 54-pages of actionable marketing tips. Interactive Marketing

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7 Tactical Ways Every Business Can Use Local Marketing to Sell More


Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently?

Map Your Ecommerce Marketing to the Customer Lifecycle


This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply.

Email Marketing Inspiration from 100 Top Email Marketing Campaigns


For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. Enter Campaign Monitor’s Top 100 Email Marketing Campaigns.

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49 Tips & Strategies for Successful Holiday Marketing Campaigns


For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

REPORT: Omnichannel Marketing is All Hype, No Execution


The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. For other marketers, the real challenge is accessing the customer data.

The New Rules of Brand Marketing


Brand marketing has always been about telling your story and connecting with customers. At the Whiteboard brand marketing product pageBut the rules and traditional way to reach your customers have changed.

Getting Started with Automated Email Marketing


Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. Let’s take a closer look: What Is Automated Email Marketing? Marketing

6 Engagement Marketing Metrics & How to Improve Them


Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Email Marketing Engagement.

The Power of YouTube Influencer Marketing: 2X Brand Awareness Plus Customer Trust & Sales — What’s Not To Love?


There’s a variety of influencer marketing tactics out there –– and many of them are highly effective. After all, influencer marketing is word-of-mouth marketing at scale. Influencer marketing vs. YouTube influencer marketing. Ecommerce Marketing

The Global Digital Marketing Gap

Forrester eCommerce

advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […].

Blogging Vs Affiliate Marketing Vs Ecommerce – A Comparison Of 3 Online Business Models

My Wife Quit Her Job

For example last year, my blog made over a million dollars from advertising, affiliate marketing and digital product sales. Building Wealth How to Build an Online Store affiliate marketing blogging business model ecommerce niche affiliate site online store

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The Future of Marketing: Google Marketing Next 2017


At Google’s highly-anticipated annual conference , now called Google Marketing Next , Google announced several exciting new innovations for digital marketers. All of the announcements centered around the themes of digital marketers being smarter with data leveraging machine learning. Audience Innovations: In-Market Audiences for Search and Shopping — In-Market Audiences has been available for the Display Network and YouTube campaigns since 2013.

Behavioral Marketing: A Closer Look at What Gets Consumers Clicking


In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. Behavioral marketing has changed all of that. What is Behavioral Marketing? Examples of Behavioral Marketing. Behavioral Email Marketing.

Two Minutes of Advice for B2B Marketers On Content Marketing Platforms

Forrester eCommerce

In April 2017, I completed a Wave report on content marketing platforms (CMPs) – specifically, Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword, Spredfast, and Sprinklr – for B2C marketers. B2B marketers asked: What about us?

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2018 Predictions: What B2C Marketers Need To Know


The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. What is really your biggest market competition?

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47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share


Amazon’s control of market and mindshare isn’t a closed ecosystem. Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Ecommerce Marketing Omnichannel

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Retail Content Marketing Tools: By The Numbers


It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. The post Retail Content Marketing Tools: By The Numbers appeared first on Zmags.

Interruptions To The Advertising Market

Forrester eCommerce

advertising brand experience chief marketing officer (CMO) customer experience virtual agentsThe advertising headwinds have been gathering. The $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers actively avoiding ads. And yet the interruptions continue. There are bright spots: great storytelling from some brands, better channel orchestration, and the pragmatic application of programmatic.

71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.

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What Facebook Watch Will Mean for Marketers


What is Facebook Watch, and what does it mean for you your marketing strategy? Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch means for marketers. Here are four ways Facebook Watch will change the game for marketers.

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The Importance Of Being Human – A Cautionary Take On AI In Marketing

Retail TouchPoints

At the end of the day, chatbots are the marketing equivalent of the “uncanny valley,” where animatronic human replicas that are nearly, but not quite, like real human beings elicit the strongest feelings of revulsion. QuickPivot Paul Mandeville artificial intelligence marketing

A Simple Ecommerce Marketing Plan Worth $118,000+

A Better Lemonade Stand

All it takes is a simple ecommerce marketing plan. The post A Simple Ecommerce Marketing Plan Worth $118,000+ appeared first on A Better Lemonade Stand. You there. Would you write one article a week if I said you could make $118,000 in your first year? Getting Traffic Strategy & Analytics

Boosting Rewards Program Engagement with Email Marketing


Expert's Guide to Boosting Program Engagement. A successful program is best measured by how many members are engaged and participating. Boost your numbers with our expert advice. GET THE FREE GUIDE. Reward Program Strategy

Holiday Email Marketing Unpacked: 15 Examples, 9 Tools and a Checklist to Make 2017 Your Biggest Success Yet


As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead. Ecommerce Marketing email marketing

5 Marketing Personalization Books Every Marketer Must Read

Dynamic Yield

The post 5 Marketing Personalization Books Every Marketer Must Read appeared first on Dynamic Yield. Web Personalization Anthony Garcia Bryan Eisenberg David Wilkes eCommerce Optimization Jason Thibeau Jeffrey Eisenberg John McKean Kirby Wadsworth Marketing Books Noah Fleming

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How to Align Markdowns with Psychological Pricing and Marketing 


Instead of consumers waiting around to purchase certain items during their respective sale, they will begin to purchase them when they need them or when a targeted marketing campaign sparks their interest. . The post How to Align Markdowns with Psychological Pricing and Marketing appeared first on Quad Analytix. Blog Marketing PricingH ave you ever looked around a store and noticed that most prices end in nine?

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Why Most Marketers Fail at Web Analytics

Dynamic Yield

The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield. Web Analytics Audience Segmentation Behavioral Targeting Google Analytics marketing optimization Statistical SignificanceYou can easily misinterpret web analytics data.

Holiday Marketing Hacks: Get More From Transactionals With Dynamic Content


Transactional emails can be sent to all contacts, which can make them useful tools for growing your marketing list. The post Holiday Marketing Hacks: Get More From Transactionals With Dynamic Content appeared first on Bronto Blog. Email Marketing Holiday Marketing How To Transactional

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Why Unscalable Marketing Activities are Best for B2B Companies


They might work on the mass market paying $0.00 The lazy answer to this quandary is “account-based marketing.” Which is really just a euphemism for “not terrible marketing.”. Example: “Content marketing.”. Viral’ marketing might work for B2C. Marketing

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The Results Of My Influencer Marketing Experiment With Real Data From My Shop

My Wife Quit Her Job

And over the past few years, he’s grown his satin lined cap business to over 7 figures by going all in on influencer marketing. A while back I interviewed my friend Emmanuel Eleyae, who managed to make over $65,000 in 4 months without Amazon by leveraging You Tube influencers.

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The Not So Evil Underbelly of Discount & Coupon Marketing to Track Influencers, Personalize Pricing, Grow Sales & Beat Out the Competition


You should be able to set the execution sequence/priority of marketing discount rules. We have a decent number of promotions to be honest,” says Andie Missert, Ecommerce Marketing Specialist at Kurgo. “We Ecommerce Marketing How To Sell Online coupons discounts promotions

Unified Marketing Platform vs. Point Solutions: The Ultimate Verdict

Dynamic Yield

Dynamic Yield CEO Liad Agmon explains the advantages of using an integrated marketing platform instead of several point solutions for personalization. The post Unified Marketing Platform vs. Point Solutions: The Ultimate Verdict appeared first on Dynamic Yield. Break free of data silos!

Data-driven predictions for ecommerce marketing in 2018


You may be wondering, what’s on the horizon for ecommerce marketing in 2018? I reached out to a number of ecommerce pros to see what data backed predictions they had, and wanted to mention one beta product launch I think will shake up ecommerce marketing in the coming year.

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Run a Business Like Jeff Bezos an interview with Digital Marketer

Bryan Eisenberg

I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. The post Run a Business Like Jeff Bezos an interview with Digital Marketer appeared first on Bryan & Jeffrey Eisenberg.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company


This was the minimal piece of information required for us to begin building a CRM and the beginning of a customer match marketing program across Google, Facebook and Twitter. As you might imagine, much of our marketing strategy and budget focused on the mobile space. Marketing

2017’s Top Sales & Marketing Superstars – and Their Secret to Success

Forrester eCommerce

Our mission is simple: to accelerate the pipeline and revenue growth of sales and marketing teams every day they come to work. As 2017 draws to a close, we want to put the spotlight on the sales and marketing superstars who have been using their exceptional skills + DiscoverOrg to win more deals than ever before. I’ve been able to book meetings from direct-mail – a key part of Account-Based Marketing. Christine Olivas , VP of Marketing, Lingo Live.

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162: How To Leverage Influencer Marketing To Grow Your Brand With Jessica Thorpe Of Gen.Video

My Wife Quit Her Job

Now if you’ve been selling anything online, you know that influencer marketing is huge. Anyway, Jessica’s company Gen.video is at the forefront of influencer marketing and we’re going to pick her brain today about the best ways to leverage influencers to promote your business.

How State Farm Turned a Marketing Tagline into an Expression of Its Corporate Values

Forrester eCommerce

The Salvation Army bell ringers have disappeared, and cause-related marketing ads promoting companies’ charitable giving (like Subaru’s Share […]. advertising B2C marketing corporate social responsibility Insurance mediaHappy 2018! I hope everyone enjoyed their holidays and had a chance to relax. As we get back to the swing of our regular routines, I have to wonder — what becomes of the season of giving?