Forrester eCommerce

JULY 11, 2024

Microsoft announced the availability of Microsoft Entra Suite, which will compete in the hot security service edge (SSE) market. Microsoft’s domination of the enterprise software market means that many organizations will “end up” with Microsoft solutions, even if that’s not what the CIO or CISO really wanted.

Marketing 294

Marketing 294

Forrester eCommerce

MAY 31, 2024

B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Forty-five percent of global B2C marketing […]

B2C 276

B2C Marketing Customer Experience Improvements 276

Forrester eCommerce

FEBRUARY 14, 2024

This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market. Most vendors are still in the early stages of developing their business in APAC, indicating that the market is […]

Marketing 451

Marketing Customer Data Customer B2C 451

Forrester eCommerce

MARCH 11, 2024

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Marketing 425

Marketing Operations B2B 425

Groove

JULY 16, 2024

Whether you're a digital marketing pro or an eCommerce business owner who is constantly working to get your name in front of your target market, it's important to stay on top of the ever-changing trends in the content marketing arena. AI and Automation AI has caused major waves in content marketing eCommerce strategy.

Payment Services 195

Payment Services eCommerce Marketing Payments 195

Forrester eCommerce

JULY 25, 2024

As someone who has spent years analyzing and covering the B2B marketing technology landscape – first as a buyer and user and now as a Forrester analyst — I’ve witnessed firsthand the challenges marketing organizations face with maintaining separate engagement platforms.

Marketing 195

Marketing B2B Technology Operations 195

Retail TouchPoints

JULY 17, 2024

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance. The marketing and creative teams had to think beyond historic (and expensive) Google surveys.

Marketing 264

Marketing Clothing Consumer Customer 264

Forrester eCommerce

MARCH 14, 2024

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

B2B 465

B2B Marketing Customer 465

Forrester eCommerce

MARCH 28, 2024

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

B2B 403

B2B Marketing Other 403

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Forrester eCommerce

MAY 1, 2024

Nearly two-thirds of marketing leaders say that they don’t believe their measurement and analytics are well aligned with organizational objectives. A continued focus on marketing sourcing is emblematic of the problem.

B2B 407

B2B Marketing Operations Customer 407

Forrester eCommerce

OCTOBER 19, 2023

Forty-six percent of B2B marketing decision-makers responsible for demand/ABM marketing say that standing up a new marketing approach is their biggest point of focus to support growth over the next 12 months. Enter lifecycle revenue marketing (LRM), the most comprehensive approach to frontline marketing.

Marketing 424

Marketing B2B Definition 424

Forrester eCommerce

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 448

Marketing Management Other B2B 448

Forrester eCommerce

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 448

B2B Marketing 448

Forrester eCommerce

APRIL 1, 2024

As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. Yes, hindsight is 20/20.

Marketing 425

Marketing B2C Consumer Customer 425

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 293

Marketing Customer Social Media POS 293

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. Evolving from Channel-Specific to Customer-First Marketing Fender has the advantage of being a well-known, respected and trusted brand; that itself is a powerful marketing lever.

Customer 270

Customer Marketing Hobbies Channel 270

Forrester eCommerce

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 340

B2B Events Marketing Customer Experience 340

Forrester eCommerce

OCTOBER 16, 2023

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

Financial Services 439

Financial Services B2C Marketing Technology 439

Groove

MARCH 7, 2024

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Groove

JULY 16, 2024

Why eCommerce Video Marketing? Meanwhile, 97% of marketers claim that eCommerce video helps users understand their brand better. Videos can increase marketing ROI, improve organic search traffic , and grow your customer base. Video Marketing Strategies eCommerce videos can only be successful if audiences watch them.

eCommerce 195

eCommerce Marketing Social Media Article 195

Forrester eCommerce

OCTOBER 26, 2023

Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear from us in 2023. The top asked questions include: What are the most applicable use cases of generative AI in marketing today? What are generative AI’s key potentials to improve marketing efficiency?

B2C 408

B2C Marketing Improvements 408

Retail TouchPoints

MAY 21, 2024

Francine Li Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading all marketing and communications to not only effectively engage current community members but also reach new customers.

Marketing 255

Marketing Games Customer Social Media 255

Forrester eCommerce

JANUARY 29, 2024

Find out what's driving the growth in the low-code market in this preview of a new report and forecast. According to a recent survey, 87% of enterprise developers use low-code development platforms for at least some of their work.

Marketing 451

Marketing Information Technology Customer 451

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

eCommerce Marketing 270

eCommerce Marketing eCommerce Marketing Mobile 270

Forrester eCommerce

APRIL 8, 2024

Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success.

Marketing 235

Marketing Channel B2C 235

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling. Among the many […]

B2C 332

B2C Marketing Technology Consumer 332

Forrester eCommerce

AUGUST 8, 2023

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

Marketing 195

Marketing B2C Recommendation Technology 195

Forrester eCommerce

JUNE 21, 2023

In an environment of tightening budgets and higher-than-ever expectations on marketing, marketing leaders are feeling pressure to perform and show results. In a recent roundtable, Mavis Liew and I brought […]

Marketing 369

Marketing Management Customer B2B 369

Forrester eCommerce

SEPTEMBER 7, 2023

The current relationship status between marketing and security and risk (S&R) pros is best described as “it’s complicated.” This may seem cheeky and slightly exaggerated, until you learn that a whopping 78% of B2C marketing leaders say that they don’t know anyone on their security, risk, and compliance team.

B2C 413

B2C Marketing Management Customer 413