Groove

OCTOBER 9, 2024

With an optimized email marketing customer journey, you can guide and nurture a potential buyer from the first interaction all the way to the purchase. But crafting an email marketing journey that's designed to deliver conversions isn't always a simple task. What Is an Email Marketing Customer Journey?

Marketing 312

Marketing Customer Customer Retention Recommendation 312

Forrester eCommerce

NOVEMBER 22, 2023

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys.

B2B 446

B2B Marketing Improvements Customer 446

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 468

Technology Marketing Channel Consumer 468

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. Key Factors to Consider for Your eCommerce Email Platform Since email plays a key role in your overall marketing strategy, you’ll want to carefully select the platform that works best with the rest of your business strategies and priorities.

eCommerce 309

eCommerce Merchant Services Marketing Demo 309

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Forrester eCommerce

AUGUST 6, 2024

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448

B2B Marketing 448

Forrester eCommerce

OCTOBER 21, 2024

European B2B marketing is conquering challenges as businesses navigate through fluctuating economic climates, process inefficiencies, data management challenges, and recruitment difficulties.

B2B 195

B2B Marketing Presentation Management 195

Forrester eCommerce

OCTOBER 20, 2023

Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI.

Marketing 434

Marketing Games B2C Operations 434

Forrester eCommerce

OCTOBER 16, 2024

I just completed over seven months of research on the subject of sales and marketing alignment in B2B organizations with my colleague Rick Bradberry, and we uncovered some huge concerns that amount to a precarious future for alignment between these two functions.

B2B 221

B2B Marketing 221

Forrester eCommerce

MARCH 12, 2024

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Marketing 417

Marketing B2C Customer 417

Forrester eCommerce

MAY 7, 2024

I’m pleased to announce the publication of the first of my two generative AI (genAI) Marketing in APAC reports, “The State Of Generative AI For Marketing In Asia Pacific.” Here […]

Marketing 459

Marketing B2C 459

Groove

OCTOBER 10, 2024

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. However, Shopify email marketing isn't quite as simple as sending the occasional ad or promotion to your list. If you want to see real results, you need to take advantage of optimized campaigns and automation.

Shopify 276

Shopify Merchant Services Marketing Recommendation 276

Forrester eCommerce

FEBRUARY 14, 2024

This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market. Most vendors are still in the early stages of developing their business in APAC, indicating that the market is […]

Marketing 459

Marketing Customer Data Customer B2C 459

Forrester eCommerce

MARCH 11, 2024

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Marketing 434

Marketing Operations B2B 434

Groove

OCTOBER 2, 2024

Digital marketing services are vital to establishing, maintaining, and improving your online promotional efforts, and entrusting an agency with those tasks can lift a significant burden from your internal teams. Understanding Digital Marketing Services Before we dig into which services to pursue, it's important to look at the bigger picture.

PPC 264

PPC eCommerce Marketing SEO 264

Groove

OCTOBER 3, 2024

Marketing is the lifeblood of eCommerce stores, but it's also something that many store owners struggle to navigate. With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. What is a Digital Marketing Company?

eCommerce 258

eCommerce Marketing Social Media PPC 258

Forrester eCommerce

MAY 31, 2024

B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Forty-five percent of global B2C marketing […]

B2C 284

B2C Marketing Customer Experience Improvements 284

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Forrester eCommerce

MARCH 14, 2024

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

B2B 472

B2B Marketing Customer 472

Forrester eCommerce

OCTOBER 15, 2024

I have some exciting news for marketing leaders seeking to innovate on their marketing strategies.

B2B 195

B2B Marketing 195

Forrester eCommerce

MARCH 28, 2024

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

B2B 410

B2B Marketing Other 410

Forrester eCommerce

OCTOBER 19, 2023

Forty-six percent of B2B marketing decision-makers responsible for demand/ABM marketing say that standing up a new marketing approach is their biggest point of focus to support growth over the next 12 months. Enter lifecycle revenue marketing (LRM), the most comprehensive approach to frontline marketing.

Marketing 433

Marketing B2B Definition 433

Forrester eCommerce

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 456

B2B Marketing 456

Forrester eCommerce

AUGUST 19, 2024

The last several years have unleashed a wave of marketing change. Changes in media and technology have upended how consumers discover and engage with companies, and new technologies like GenAI have brought unrelenting changes to how marketing gets done.

Marketing 273

Marketing Technology Consumer Customer Experience 273

Groove

OCTOBER 10, 2024

SMS delivery is the rate at which marketing text messages reach the inboxes of intended recipients. As a marketer, you will draft messages with a particular goal in mind, such as relaying exclusive deals or updates on package shipments. You can then use an SMS marketing platform to send the messages.

Marketing 257

Marketing eCommerce Improvements eCommerce Marketing 257

Forrester eCommerce

OCTOBER 7, 2024

As an analyst closely observing the martech landscape, I’ve seen CDPs become indispensable for marketers in APAC. Rising consumer awareness around data privacy and tighter regulations are pushing marketers to invest in […]

Marketing 195

Marketing Customer Data Consumer Customer 195

Forrester eCommerce

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 456

Marketing Management Other B2B 456

Forrester eCommerce

AUGUST 6, 2024

Source: GIPHY “What would you say… your marketing operations function does here?” If you can’t quickly and easily answer that question, you need a formal marketing operations charter STAT!

Operations 259

Operations B2C Marketing Customer 259

Forrester eCommerce

JULY 11, 2024

Microsoft announced the availability of Microsoft Entra Suite, which will compete in the hot security service edge (SSE) market. Microsoft’s domination of the enterprise software market means that many organizations will “end up” with Microsoft solutions, even if that’s not what the CIO or CISO really wanted.

Marketing 300

Marketing 300

Forrester eCommerce

MAY 1, 2024

Nearly two-thirds of marketing leaders say that they don’t believe their measurement and analytics are well aligned with organizational objectives. A continued focus on marketing sourcing is emblematic of the problem.

B2B 412

B2B Marketing Operations Customer 412