Marketing in Adjacent Markets

Rishi Rawat

Look for related markets adjacent to your core market. uncategorized MarketingHere’s a good example: Warby Parker sells eyewear online but they also have an app that allows any consumer with a phone to test eyesight.

Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Forrester eCommerce

Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The marketing automation stage began to grow exponentially around 2008 and has reached critical mass in its first decade. […].

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Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Get more specific with your marketing.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. What is Local Marketing? This type of marketing specifically targets potential customers in a physical store’s community. Why has this type of marketing taken off recently?

Marketers, You Desperately Need A New Mindset

Forrester eCommerce

You have to feel bad for marketers: For years, they’ve tried to keep pace with changing buyer behaviors and adapt to the cross-device and cross-channel habits of their customers.

ABM: Just Another Name For Go-To-Market Planning And Execution?

Forrester eCommerce

Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy.

B2B 94

People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. In fact, omnichannel is a perfect reflection of this concept of customer-first marketing.

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 That is, having an influencer marketing strategy.

Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions

Forrester eCommerce

One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage.

Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee

Forrester eCommerce

I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. That’s the old way of marketing. B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) digital marketing marketing & strategy

Here's Your Holiday Marketing Checklist

Retail TouchPoints

By Marissa Allen, Wpromote With marketers already preparing for the 2017 holiday season, digital marketing firm Wpromote has outlined the most important steps to implement or consider before it’s too late. Wpromote Marissa Allen holiday 2017 holiday marketing checklist

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.

Mobile 101

Become an Empowered B2C Marketer

Zaius

What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. But most importantly, empowered marketers drive more revenue.

B2C 100

My Sort-Of-Fictional-But-Really-Based-On-Reality Conversations With B2B Marketers About Insights

Forrester eCommerce

Despite acknowledging that insights-driven firms pack competitive advantage into every decision, marketers give me good reasons every single day that they can’t quite rise to the level of insights they want to.

B2B 87

$122 Billion: The Marketing Technology and Services Investment Sticker Shock

Forrester eCommerce

marketing & strategy marketing automation tech market outlookAt $90 Billion today and growing to $122 Billion by 2022, CMOs are pouring budgets into investments which align their organization’s operations with greater customer and experience focus. Planning and budgeting for the technology and services investments supporting these goals stands as a critical task for CMOs and will only get harder in the future. […].

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. Use the filters to find the marketing tactics that make sense for where your store is at today. You’ll get 54-pages of actionable marketing tips. Interactive Marketing

How to Use Serendipity in Email Marketing

Rishi Rawat

Serendipity definition: Serendipity happens when you are able to take information (whether it’s a certainty or a good guess) and use that to market to them. Serendipity is one of the 7 conversion triggers. This email from TicketMaster is a great example of Serendipity.

Introducing The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018

Forrester eCommerce

Jim Nail and I are excited to announce the publication of The ForresterTM Wave: Marketing Measurement And Optimization Solutions, Q2 2018. This report evaluates eight top vendors’ current offering, strategy, and market presence for unified measurement solutions that leave behind siloed measurement approaches, like attribution and mix modeling.

Active Versus Passive Marketing

Rishi Rawat

There are basically two types of marketing: passive and active. Passive marketing is bottom of the barrel marketing where one is simply keeping up with competitors or implementing ideas based on internal pressures. For example, if your CEO asks to increase email channel sales contribution from 5% to 6% and you respond by increasing email messaging frequency by 20% then you are a passive marketer. What type of marketer are you? uncategorized Marketing Thoughts

Print Marketing At The Speed Of Digital Marketing? Well, Almost.

Retail TouchPoints

By Jonathan Dropiewski, priint Americas Today’s marketers are overwhelmed with data. Most organizations have spent abundantly to collect, store, and interpret volumes of information in order to increase marketing efficiency.

The Top 10 Ecommerce Metrics Every Marketer Should Track

Zaius

Are you getting actionable insights that you can use to improve your B2C marketing efforts? This data can help you as you try to drive up your CLTV through new marketing tactics. . It’s up 40% from last year, which means your marketing is clearly killing it. Data, data, data.

The Top 10 Ecommece Metrics Every Marketer Should Track

Zaius

Are you getting actionable insight that you can use to improve your B2C marketing efforts? This data can help you as you try to drive up your CLTV through new marketing tactics. . It’s up 40% from last year, which means your marketing is clearly killing it. Data, data, data.

The Empowered Marketer: Influencing the Influencers for Rapid Ecommerce Growth

Zaius

. . Who’s afraid of influencer marketing? But how do you actually execute an effective influencer marketing strategy? Jack is the Director of Marketing at Kettle & Fire , a health food company that specializes in shelf-stable bone broth made with organic ingredients. The product is great for joint health and injury recovery, which led the company to target fitness and health food influencers as a key marketing channel. Listen to Episode 7: The Empowered Marketer.

2018 LinkedIn Marketing Guide

Kissmetrics

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. Here are just a few ways you can use visual profile elements to market yourself on LinkedIn. Online marketing

Run a Business Like Jeff Bezos an interview with Digital Marketer

Bryan Eisenberg

I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. The post Run a Business Like Jeff Bezos an interview with Digital Marketer appeared first on Bryan & Jeffrey Eisenberg.

How to Identify and Analyze Your Target Market in 2018

BigCommerce

Although your products might appeal to a large group of people, it doesn’t make sense to market to everyone. Your brand will have what is called a “target market.”. What is a Target Market? Your target market is absolutely dynamic. How does your target market shop?

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Back2Basics: Sharing B2B Marketing Best Practices With Mark Eardley Of Marklives.com

Forrester eCommerce

age of the customer B2B marketing buyer engagement customer centricity operating models B2B Marketing customer experience digital business Marketing

B2B 80

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply.

Rakuten Marketing gives Boxfresh a foothold in men's shoe market

Retail Technology Review

Digital marketing company, Rakuten Marketing, is working with men's footwear brand, Boxfresh, to re-establish its brand in UK and German markets and drive repeat business among online customers

How Integrations Power B2C Marketing

Zaius

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. Marketers ended up wrangling multiple tools: an ecommerce platform, an email service provider, mobile marketing software, paid ad platforms, and more. That’s why integrations are the key technology that will power B2C marketing in 2018.

B2C 100

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Zaius

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth.

WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality

Zaius

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.

6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Email Marketing Engagement.

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

Amazon’s control of market and mindshare isn’t a closed ecosystem. Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Ecommerce Marketing Omnichannel