eCommerce disruptor OnBuy secures former Chief Customer Officer of Seasalt

Retail Technology Review

OnBuy.com continues its growth and expansion with the appointment of Aron Cody-Boutcher as Chief Marketing Officer. Internet Retailing Retail Supply Chain

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain

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Clarins gets a personalisation make-over, thanks to real-time marketing solution from Wunderkind

Retail Technology Review

Prestige skincare and makeup brand, Clarins, has driven online performance and grown email revenue thanks to a solution from Wunderkind (formerly BounceX), the behavioural marketing technology provider. Internet Retailing Retail Supply Chain

The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Email marketing trends for 2022

Omnisend

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond.

Marketing to Teachers

SheerID

There are nearly 7 million teachers in the United States – marketing to this influential group is a powerful way to create lifelong customers. Learning Consumer Tribes Identity Marketing Personalized Marketing Teacher

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

But is their marketing as high performance as well as their workout gear? Email Marketing. The commitment to colorful imagery and clear messaging continues into every email marketing message. Outdoor Voices really understands the importance of a consistent and powerful marketing message that connects across social media, email marketing, and on-site experience. Want even more in-depth marketing reviews?

Ecommerce Marketing Gaps You Should be Filling

ecomdash

Marketing can make or break an ecommerce brand. We'll help you find gaps within your marketing strategy and show you how to fill them. The post Ecommerce Marketing Gaps You Should be Filling appeared first on Ecomdash. Ecommerce Marketing

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Marketing Unboxed: The Sill’s Marketing Grows on You

Zaius

But how well cultivated is their marketing? . To find out, we ordered this ZZ plant and tracked every step of the brand’s marketing and customer experience. We dig into it in this episode of Marketing Unboxed. ?? They need to better unify their marketing and ecommerce data to improve ad targeting. ? We were particularly impressed with the copy across The Sill’s website, email marketing, ads, and even packaging. Want even more in-depth marketing reviews?

Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right

BigCommerce

In the past decade,… Ecommerce Marketing ecommerce marketing mobile marketing sms marketingYou’re more likely to be reading this on your smartphone or mobile device than on desktop.

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Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line. Here’s how your customer data can better power truly personalized marketing efforts.

Super Bowl 2021: Marketing to a Large-Scale Audience

Zaius

Super Bowl ads are a marketer’s playground. Marketing during the Super Bowl. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.” The post Super Bowl 2021: Marketing to a Large-Scale Audience appeared first on Zaius.

How to Avoid the Pain and Cost of PCI Compliance While Optimizing Payments

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association 

In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. They’ll share how to grow your business faster and minimize costs for both security and compliance

Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,… COVID-19 Ecommerce Marketing

Best Email Marketing Tools for WooCommerce

Ecommerce Platforms

Email marketing tools give today’s WooCommerce store owners an opportunity to nurture potential leads over time. While marketing technology has certainly evolved over the years, email continues to be the best way of interacting with customers long-term. Support for SMS marketing too.

8 Best Cheap Email Marketing Software

Ecommerce Platforms

Marketing trends evolve quickly. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers. However, to start unlocking the benefits, you do need access to the right email marketing tools.

Is Direct Mail Marketing Making a Comeback?

Zaius

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Marketing through direct mail is also cost-effective for your business.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp

Zaius

But while UNTUCKit is clearly a VC-powered menswear phenomenon, how sharp is their marketing? We’re giving away this classic white polo to one of our Marketing Unboxed subscribers. Email Marketing. UNTUCKit’s marketing strategy was fairly seamless across channels. We really loved their site experience and commitment to experiential marketing. Want even more in-depth marketing reviews? Check out these recent episodes of Marketing Unboxed!

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io , a fast-growing acquirer of Amazon FBA businesses. While he previously specialized in paid acquisition, he switched his focus to the wild world of Amazon marketing. In this exclusive interview with The Empowered Marketer, Brandon shares: The growing potential of Amazon PPC. How do you market products within Amazon? The Empowered Marketer Article

Emerging Affiliate Marketing Trends in the New Year

UpSellIt

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. Affiliate Marketing Trends for 2022. Affiliate Marketing

Marketing Unboxed: Unpacking Away’s Marketing Strategy

Zaius

But is their marketing as sleek as their product? Like every other part of their marketing, Away has put a lot of effort into the design of their emails. For being a relatively new brand on the block, it seems Away has truly disrupted the market with a strong creative brand and a clear line on what modern customers want in travel gear. And their marketing is just as strong as their product line. Want even more in-depth marketing reviews? Marketing Unboxed Vide

Building a 5-Star Online Reputation for Your Business

Speaker: Brent Werbeck, GetMoreReviews Co-Founder

Trying to figure out how to turn your happy customer’s comments into 5 star reviews may seem like a daunting task. From internal feedback to Google reviews, what is "really" the way to go? Join Brent Werbeck, Co-Founder of Get More Reviews, in this discussion of how to foster and grow your business's 5-star online reputation.

How to Skyrocket Sales with Ecommerce Referral Marketing

BigCommerce

Back in the day, villagers would tell their neighbors about the best cobbler… Ecommerce Marketing customer loyalty ecommerce marketingReferrals are nothing new to the world.

The Ultimate Guide to Conversational Marketing

BigCommerce

In 2020, marketing personalization isn’t just an option anymore — it’s an industry standard. Prospects landing on your website expect… Ecommerce Marketing ecommerce marketing

Marketing Unboxed: Joybird’s Perfectly Designed Marketing

Zaius

But is Joybird’s marketing as trendy as their beloved sectionals? To get the full customer experience, we ordered a hexagonal floating shelf from Joybird and tracked every marketing touchpoint along the way. ?Want Joybird’s marketing does a great job of guiding buyers through the customization options and helps you envision the products in your space. Want even more in-depth marketing reviews? Check out these recent episodes of Marketing Unboxed!

The Empowered Marketer: Leveling the Political Campaign Playing Field

Zaius

Eva Posner, President of Evinco Strategies, joins this episode of the Empowered Marketer, presented by Zaius , which is part two in commemorating International Women’s Day and celebrating Women’s History Month.

Supercharge Your Ecommerce Sales Using These SMS Marketing Best Practices

BigCommerce

… Ecommerce Marketing ecommerce marketingEcommerce is growing faster than ever. In 2019, ecommerce generated $3.5 trillion in sales and is expected to hit $4.9…

How to Create an Effective Ecommerce Inbound Marketing Strategy

BigCommerce

Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should… Ecommerce Marketing

Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021

BigCommerce

2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store… Omnichannel Strategies marketing

Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Zaius

So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more? Watch the full episode of Marketing Unboxed to find out! ?Want Only a few hours after abandoning the mini cocotte in our shopping carts, Le Creuset proved they were already on top of their marketing game. Want even more marketing reviews?

TikTok Marketing for Ecommerce Store Owners

Ecommerce Platforms

That's an incredible collection of potential buyers for any online store , and it's why so many brands are using TikTok marketing tactics to sell products. Keep reading to learn all about TikTok marketing campaigns for ecommerce! TikTok Marketing with Influencers.

Marketing Unboxed: The Taste of Soylent Marketing

Zaius

The brand offers to take the thinking out of your meal planning with plant-based protein, but is their marketing as efficient and effective as their shake-based meals? We followed along from the first marketing touchpoint to post-purchase to learn what’s driving the growth behind this drinkable brand. ?Want We wanted to see if Soylent would come up with some marketing magic to encourage us to finish checking out. Want even more in-depth marketing reviews?

The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Zaius

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

Video marketing

Zmags

The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketingYou *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […].

Email Marketing Inspiration from 100 Top Email Marketing Campaigns

Zaius

For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. Enter Campaign Monitor’s Top 100 Email Marketing Campaigns. In fact, 81% of B2C marketers use welcome emails. Newsletters are the workhorses of many email marketing programs. So much so that 78% of B2C marketers say that email is integral to their marketing strategy.

Affiliate Marketing Trends 2022: High Paying Business to Start?

Ecommerce Guru

Affiliate Marketing is in trends nowadays, and people are getting more indulged in affiliate to generate high paying earnings Your income potential is heavily reliant on the topic you pick, which is the greatest and most apparent open secret in affiliate marketing.