The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

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Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

Channel Marketers Need To Become Community Marketers – Here’s How

Forrester eCommerce

channel partners distribution channels - ISVs OEMs & VARs integrated marketing (cross-channel) multichannel selling strategies partner & affiliate marketing partner relationship management (PRM) alliances channel ChannelMarketing Communities ecosystems partners PartnershipsA lot has changed in the 25+ years I have spent in the technology channel.

Video marketing

Zmags

The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

Marketing Unboxed: Best Of Season 1

Zaius

After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands.

The New Era Of Marketing Strategy

Forrester eCommerce

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing. age of the customer customer experience loyalty marketing & strategy promoted

Marketing Unboxed: Joybird’s Perfectly Designed Marketing

Zaius

But is Joybird’s marketing as trendy as their beloved sectionals? To get the full customer experience, we ordered a hexagonal floating shelf from Joybird and tracked every marketing touchpoint along the way. ?Want Want even more in-depth marketing reviews?

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media

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Marketing Unboxed: The Sill’s Marketing Grows on You

Zaius

But how well cultivated is their marketing? . To find out, we ordered this ZZ plant and tracked every step of the brand’s marketing and customer experience. We dig into it in this episode of Marketing Unboxed. ?? Want even more in-depth marketing reviews?

Meet Zam: Your Marketing Assistant

Zaius

If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Why is it so critical for marketers to have easier access to the power of data science?

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

An Oklahoma court ordered Johnson & Johnson to pay $571 MM for involvement in “false, misleading, and dangerous marketing campaigns” that contributed to the state’s opioid crisis.

Get Sirius About Customer Engagement Marketing

Forrester eCommerce

age of the customer B2B marketing customer experience B2B Marketing customer engagement marketing Customer Experience (CX In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers.

Marketing Unboxed: Unpacking Away’s Marketing Strategy

Zaius

But is their marketing as sleek as their product? Like every other part of their marketing, Away has put a lot of effort into the design of their emails. And their marketing is just as strong as their product line. Want even more in-depth marketing reviews?

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

B2B B2B marketing chief information officer (CIO) chief marketing officer (CMO) demand planning integrated marketing (cross-channel) marketing & strategy marketing technology technologyHere at Forrester, we love all things music.

Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. B2C marketing contextual marketing enterprise marketing platforms marketing & strategy

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Get more specific with your marketing.

Marketing Unboxed: The Honest Company’s Marketing Cleans Up

Zaius

But how fresh is the Honest Company’s marketing? And while the brand’s site UI is a bit confusing and they haven’t invested in many paid ads, the Honest Company’s marketing strategy is focused and clear. Want even more in-depth marketing reviews?

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital businessAre Maps For Self-Driving Cars A Public Good? A public/private organization in the UK thinks so.

Agile Marketing: It’s About Purpose, Then Process

Forrester eCommerce

This LinkedIn update sums up one of our core findings from research into how Agile methodology should be applied to a marketing organization. If you’re implementing Agile right in your marketing organization, then you’re applying it in a way that’s about learning. age of the customer agile marketing & strategy marketing organization & culture Agile Agile Marketing Marketing Organization

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift – the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground.

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io , a fast-growing acquirer of Amazon FBA businesses. While he previously specialized in paid acquisition, he switched his focus to the wild world of Amazon marketing.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital business employee experience

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

But is their marketing as high performance as well as their workout gear? Email Marketing. The commitment to colorful imagery and clear messaging continues into every email marketing message. Want even more in-depth marketing reviews?

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital businessApple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital business

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital businessWhat We Don’t Know About Facial Recognition Could Hurt Us This week, on the heels of the viral craze that is FaceApp, we got some disquieting news.

Welcome to the B2B Marketing Renaissance

Forrester eCommerce

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing

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Marketing Unboxed: The Taste of Soylent Marketing

Zaius

The brand offers to take the thinking out of your meal planning with plant-based protein, but is their marketing as efficient and effective as their shake-based meals? We wanted to see if Soylent would come up with some marketing magic to encourage us to finish checking out.

The Importance Of Defining Event ROI In The B2B Marketing Mix

Forrester eCommerce

B2B marketing customer experience strategy B2B Marketing Customer Experience (CX) digital transformation MarTech“If a tree falls in a forest and no one is around to hear it, does it make a sound?”

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The Empowered Marketer: David Lemley of Retail Voodoo

Zaius

Because of his passion for natural food and beverage, David founded his own marketing agency, Retail Voodoo. In this exclusive interview, David shares: How small changes in marketing copy can make all the difference.

Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

Forrester eCommerce

age of the customer agile B2C marketingA Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

Marketing Unboxed: How Adore Me Attracts Subscribers

Zaius

But we wanted to know — how alluring is their marketing? To find out, we ordered a silk robe and tracked every marketing email, ad, and interaction along the way. Subscription Marketing. Email Marketing. Want even more in-depth marketing reviews?

Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Zaius

So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more? Want even more marketing reviews?

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The two companies already went to market as partners to provide integrated field service solutions, but ClickSoftware’s large presence in the utilities, telecom, cable, and industrial verticals will expand Salesforce’s customer […].

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

Marketing Unboxed: shopDisney Struggles to Inspire Marketing Magic

Zaius

When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. Subscribe to Marketing Unboxed, and he might be zooming toward your doorstep soon! ?. ?? Want to watch more marketing reviews?

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year.