Marketing Related Topics 
Retail Technology Review
APRIL 28, 9094
OnBuy.com continues its growth and expansion with the appointment of Aron Cody-Boutcher as Chief Marketing Officer. Internet Retailing Retail Supply Chain
Retail Technology Review
NOVEMBER 4, 7400
Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain
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Retail Technology Review
SEPTEMBER 30, 9340
Prestige skincare and makeup brand, Clarins, has driven online performance and grown email revenue thanks to a solution from Wunderkind (formerly BounceX), the behavioural marketing technology provider. Internet Retailing Retail Supply Chain
Retail Technology Review
FEBRUARY 20, 8620
Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
Retail Technology Review
FEBRUARY 20, 9100
Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.
Retail Technology Review
FEBRUARY 6, 5700
Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.
Forrester eCommerce
JANUARY 24, 2023
As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.
Forrester eCommerce
OCTOBER 13, 2022
CMOs and marketing operations teams benefit greatly by partnering and working together. B2B Marketing B2B Research Chief Marketing Officer Marketing Marketing Operations
Forrester eCommerce
AUGUST 29, 2022
Providing these insights ranks high among marketing operations teams’ priorities in the year ahead. Age of the Customer annual marketing planning B2B Marketing B2B Research Chief Marketing Officer Marketing Operations Marketing Technology (martech
Forrester eCommerce
MARCH 15, 2023
Age of the Customer B2B Marketing Channel Marketing Chief Marketing Officer predictions promotedChannel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
Forrester eCommerce
AUGUST 24, 2022
Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023. Age of the Customer B2C Marketing Brand and Communications Business Value Chief Marketing Officer
Forrester eCommerce
OCTOBER 18, 2022
The green market revolution gives businesses an historic opportunity for new environmentally sustainable products and services for everything. Learn more in this blog post. Climate Action Sustainability
Forrester eCommerce
JANUARY 31, 2022
The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer. B2B Marketing B2B Research Business Intelligence Business Value Data Insights marketing measurement & optimization Marketing Operations marketing strategy
Forrester eCommerce
OCTOBER 4, 2021
A focus on enhancing partner experience and generating customer value are key to channel marketing success in the year ahead. Age of the Customer B2B Marketing Channel Marketing Chief Marketing Officer marketing annual planning marketing strategy Planning Assumptions
Forrester eCommerce
MARCH 11, 2020
Measuring marketing performance is not just a tongue twister; it’s hard work. It’s even harder to align marketing performance metrics with customer-focused business objectives, but marketers can no longer pat themselves on the back for […].
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
Forrester eCommerce
FEBRUARY 12, 2022
To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to buyer needs. So why do marketers have so much trouble with demand program planning?
Forrester eCommerce
JANUARY 24, 2023
Age of the Customer B2C Marketing Climate Action CMO Trends SustainabilityThere is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits.
BigCommerce
JUNE 10, 2022
Regardless of the size of your business or your marketing team, having a well-thought-out marketing strategy is essential for generating… Content Marketing bigcommerce marketing Marketing Calendar
Forrester eCommerce
AUGUST 10, 2022
As a result, the category of performance marketing – once wholly focused on search, social, native, and affiliate marketing – is diluting. This dilution, along with three trends, is causing performance marketing’s underperformance.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Forrester eCommerce
DECEMBER 10, 2021
Marketing sourcing metrics aren't meeting the needs of B2B marketing organizations and continue to fall out of favor. B2B Marketing marketing measurement & optimization Marketing Operations
Forrester eCommerce
MARCH 21, 2022
For B2B marketing leaders looking to improve their organization's digital capabilities, it's important to know precisely what you're trying to achieve and to break down the endeavor in smaller, defined steps.
Forrester eCommerce
AUGUST 8, 2022
Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.
Forrester eCommerce
AUGUST 22, 2019
For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].
Advertiser: ZoomInfo
After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.
Forrester eCommerce
MAY 30, 2019
China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […]. B2C marketing branding digital marketing globalization & localizationForeign brands will continue to invest in China, but the golden age of easy growth for foreign brands is over.
Forrester eCommerce
NOVEMBER 18, 2020
How should European consumer marketing leaders prepare for the coming year? 2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down.
Forrester eCommerce
AUGUST 29, 2022
By investing in audience-centric practices, portfolio marketers can help their organizations be more efficient and effective, despite economic uncertainty. annual marketing planning B2B Marketing Portfolio Marketing predictions
Forrester eCommerce
OCTOBER 6, 2021
Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success. Age of the Customer B2B Marketing Chief Marketing Officer Emerging Growth Marketing marketing annual planning marketing strategy Planning Assumption
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
SheerID
NOVEMBER 21, 2022
Gen Z marketing is all about brand loyalty, public missions, product quality, and service. 2022 Q4 Blog Customer Acquisition Industry All Students/Gen Z TOFU Tony Coray Gen Z Identity Marketing Personalized Marketing Student
Forrester eCommerce
DECEMBER 9, 2020
There’s no mystery as to who benefits from agile marketing adoption. Marcia Trask shows that the lineup of beneficiaries includes marketing teams, leadership, internal stakeholders, and external customers.
Forrester eCommerce
JANUARY 27, 2023
It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. Age of the Customer B2C Marketing marketing & privacy privacy promotedThe privacy landscape is shifting quickly.
Forrester eCommerce
JUNE 27, 2022
Annual marketing planning is tricky on a number of fronts, and in this blog post series, I’ve addressed a few of the main challenges that B2B marketing leaders face. In the first post, I shared an outline of a marketing planning process. B2B Marketing marketing annual planning
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
Forrester eCommerce
APRIL 20, 2022
What Kind of B2B Marketing Sandwich Will You Make? When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].
Forrester eCommerce
AUGUST 12, 2021
The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors. Age of the Customer B2C Marketing marketing automation marketing strategy Marketing Technology (martech
Forrester eCommerce
JUNE 7, 2019
Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort. age of the customer artificial intelligence (AI) automation B2B marketing B2C marketing chief marketing officer (CMO) marketing & strategy personalization robotic process automation (RPA) promoted
Forrester eCommerce
APRIL 16, 2021
Marketers are on the front lines of customer engagement, championing the consumer within the enterprise and taking an active role in privacy discussions. But for marketers who aren’t already privacy […]. Age of the Customer B2C Marketing marketing & privacy privacy
Advertiser: ZoomInfo
Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!
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