The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

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Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

Marketing Unboxed: The Taste of Soylent Marketing

Zaius

The brand offers to take the thinking out of your meal planning with plant-based protein, but is their marketing as efficient and effective as their shake-based meals? We wanted to see if Soylent would come up with some marketing magic to encourage us to finish checking out.

Video marketing

Zmags

The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

B2B B2B marketing chief information officer (CIO) chief marketing officer (CMO) demand planning integrated marketing (cross-channel) marketing & strategy marketing technology technologyHere at Forrester, we love all things music.

Marketing Unboxed: shopDisney Struggles to Inspire Marketing Magic

Zaius

When you wish upon a star, your marketing dreams come true. At least, that’s the attitude we had going into this episode of Marketing Unboxed. Subscribe to Marketing Unboxed, and he might be zooming toward your doorstep soon! ?. ?? Want to watch more marketing reviews?

Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Zaius

So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more? Want even more marketing reviews?

Welcome to the B2B Marketing Renaissance

Forrester eCommerce

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing

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Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. B2C marketing contextual marketing enterprise marketing platforms marketing & strategy

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Get more specific with your marketing.

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

The Use of Behavioral Science Has Moved Beyond Marketing

Forrester eCommerce

Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising. customer experience design thinking b2c marketing Behavioral Economics design

Marketing Unboxed: How Spikeball Wins the Marketing Game

Zaius

For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy. The game itself is heaps of fun, but can the same be said of their marketing approach to new customers?

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Marketing Unboxed: Kylie Cosmetics Has the Key to Beauty Marketing

Zaius

When we ordered from the much-hyped Kylie Cosmetics , we expected the marketing to be standout. But was it all just Instagram filters and influencer marketing? As you might expect, social media was a huge part of the Kyle Cosmetics marketing strategy. Marketing Unboxed Video

Consumer Marketing 2019: Beyond The DTC Revolution

Forrester eCommerce

B2C marketing digital marketing direct to consumer promotedWarby Parker. Everlane. Casper. Bombas. Harry’s.

The Empowered Marketer: Branding the Cannabis Industry

Zaius

It’s the sum of everything that helps you stand out in a crowded market. With more than 20 years in digital marketing, he’s worked with brands like Levi’s, MTV Europe, Alfa Romeo, and National Geographic. How word-of-mouth can power your marketing success. ….and

Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.

Modern (B2B) Love: Deepen Customer Relationships With Post-Sale Engagement Marketing

Forrester eCommerce

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.

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Ask A Flowchart: What Should I Name My Marketing AI?

Forrester eCommerce

Artificial Intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance existing offerings and as the basis for new solutions.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

digital platforms Innovation mobile apps mobile web talent management Digital Platforms future innovation marketing innovation platform business modelThere Is A Tech Talent Gap. No Wait, There Isn’t Tech talent continues to be one of the most common debates in the industry today.

Marketing Unboxed: MVMT Proves Timing Is Everything

Zaius

But when it comes to marketing, leaving your strategy to chance isn’t going to cut it. That’s why we started Marketing Unboxed in the first place—to shed light on brands doing intentional, innovative marketing. Want to watch more marketing reviews? Marketing Unboxed Vide

Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Zaius

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. Can’t wait till the next episode of Marketing Unboxed?

Trends In Marketing Measurement You Need To Follow In 2019

Forrester eCommerce

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

The Analytics Opportunity For Marketing And Sales Alignment: An Encore Presentation

Forrester eCommerce

Lack of alignment really does continue to plague B2B sales and marketing organizations. My hypothesis: B2B marketers and sales can use a […]. I’m bringing this topic to the top of your inbox, so to speak, but not (just) because I’m self-promotional.

Email Marketing Inspiration from 100 Top Email Marketing Campaigns

Zaius

For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. Enter Campaign Monitor’s Top 100 Email Marketing Campaigns.

The Empowered Marketer: Marketing to Everyone with a Mouth

Zaius

Shane Pittson is the Head of Marketing for quip , and recently led the digital native brand make the big leap to traditional media. They’re an NYC-based brand looking to make the boring dental industry cool with better design, better customer experience, and even better marketing.

Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff

Zaius

But even if you do recognize their name and some of their luxury products, how familiar are you with their marketing? We put their strategy to the test in this latest episode of Marketing Unboxed. So how will their marketing stack up against our checklist?

The Empowered Marketer: Making Marketing More Beautiful

Zaius

If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update to make your site the best it can be. Listen to Episode 2: The Empowered Marketer. For email marketing, it might be MailChimp.

Marketing Innovation Starts And Ends With Customer Obsession

Forrester eCommerce

Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals.

Beyond The Hype, AI Will Spark A Marketing Renaissance.

Forrester eCommerce

Marketing technology (martech) vendors are heavily pitching AI. In fact, many marketers use AI without even knowing it, when they use AI-powered algorithms for programmatic ad buying! The reality is that AI will scale existing data-driven marketing approaches and give modern CMOs […]. B2C marketing chief marketing officer (CMO) customer experience AI artificial intelligence Customer Experience (CX) Marketing Marketing Automation marketing innovation

The Empowered Marketer: Greg Moore of Charlie Hustle

Zaius

A former journalist who made the switch over to ecommerce, he previously worked for Pro Athlete, a huge distributor of baseball bats and gloves, where he managed their marketing and merchandising before moving into his role as COO at Charlie Hustle. Our email marketing is also very strong.

Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value

Forrester eCommerce

The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases are gathering momentum.

17 Charts That Show Where Content Marketing is Heading

Kissmetrics

I started content marketing in the early days. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. We are at a point where you already know you need to leverage content marketing.

QUIZ: Are You a Marketing Data Scientist?

Zaius

In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. No matter where you are in your personal marketing data journey, you can still do more with the data you have at your fingertips.