The best things come in small packages for retail SMEs

Retail Technology Review

Britain is a nation of shopkeepers,” is the famous phrase coined by economist Adam Smith to explain the desire of a commercial nation to secure ever-expanding markets for its wares. By Matthew Robertson, Co-CEO, NetDespatch. Critical Issues Internet Retailing

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

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Astound Commerce delivers Salesforce Commerce Cloud Cartridge for eShopWorld

Retail Technology Review

Astound Commerce, the digital commerce agency and systems integrator, has been chosen to develop a pre-built integration or ‘cartridge’ for eShopWorld, the global commerce company that provides a technology platform to brands and retailers that wish to sell online into global markets.

Modern Marketers Must Manage Measurement

Forrester eCommerce

Measuring marketing performance is not just a tongue twister; it’s hard work. It’s even harder to align marketing performance metrics with customer-focused business objectives, but marketers can no longer pat themselves on the back for […].

Marketing Into China

Forrester eCommerce

China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

The State Of Influencer Marketing: Growing

Forrester eCommerce

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Marketers: Embrace A Better CX

Forrester eCommerce

Customer experience (CX) is clearly top of mind for marketers. When we asked B2C marketers about their annual priorities, only growing revenue beat improving CX. i] We agree: Marketers need to champion improved CX for […].

B2B Marketing And Sales: Combat Digital Sameness With Video

Forrester eCommerce

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester eCommerce

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends

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Video marketing

Zmags

The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer application development & delivery B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital business infrastructure & operations security & risk

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Channel Marketers Need To Become Community Marketers – Here’s How

Forrester eCommerce

channel partners distribution channels - ISVs OEMs & VARs integrated marketing (cross-channel) multichannel selling strategies partner & affiliate marketing partner relationship management (PRM) alliances channel ChannelMarketing Communities ecosystems partners PartnershipsA lot has changed in the 25+ years I have spent in the technology channel.

Put Your Customer First When Building Your Pandemic-Proof Marketing Strategy

Forrester eCommerce

advertising age of the customer B2C marketing digital marketing marketing measurement & optimization Marketing Marketing Optimization Marketing PlanningThe COVID-19 pandemic is having detrimental effects on businesses and economies around the world.

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2020 Marketing Trends

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief marketing officer (CMO) customer experience #ForresterPredictions2020 Chief Experience Officers Chief Growth Officers CMOs MarTech Storymaking

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media

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The New Era Of Marketing Strategy

Forrester eCommerce

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing. age of the customer customer experience loyalty marketing & strategy promoted

Get Sirius About Customer Engagement Marketing

Forrester eCommerce

age of the customer B2B marketing customer experience B2B Marketing customer engagement marketing Customer Experience (CX In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers.

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Get more specific with your marketing.

Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. B2C marketing contextual marketing enterprise marketing platforms marketing & strategy

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer application development & delivery B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital business infrastructure & operations security & risk

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Marketers, Make CX Your Valentine This Year

Forrester eCommerce

Although flowers and chocolates won’t be enough to embrace customer experience, prioritizing CX has never been more important in order to advance your firm’s marketing maturity. B2B marketing B2C marketing customer experienceThis blog was co-authored by Cole Walsh.

Marketing Unboxed: Joybird’s Perfectly Designed Marketing

Zaius

But is Joybird’s marketing as trendy as their beloved sectionals? To get the full customer experience, we ordered a hexagonal floating shelf from Joybird and tracked every marketing touchpoint along the way. ?Want Want even more in-depth marketing reviews?

Marketing Unboxed: Unpacking Away’s Marketing Strategy

Zaius

But is their marketing as sleek as their product? Like every other part of their marketing, Away has put a lot of effort into the design of their emails. And their marketing is just as strong as their product line. Want even more in-depth marketing reviews?

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

B2B B2B marketing chief information officer (CIO) chief marketing officer (CMO) demand planning integrated marketing (cross-channel) marketing & strategy marketing technology technologyHere at Forrester, we love all things music.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer application development & delivery B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital business infrastructure & operations security & risk

Responding To Coronavirus: A Playbook For Marketing And Communications

Forrester eCommerce

Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. age of the customer B2B marketing pandemic promotedRead this post to understand the most critical actions to take now.

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io , a fast-growing acquirer of Amazon FBA businesses. While he previously specialized in paid acquisition, he switched his focus to the wild world of Amazon marketing.

What The Coronavirus (COVID-19) Means For Marketers

Kissmetrics

No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. Well, before I go into that, let me be clear on what marketers should NOT do.

Welcome to the B2B Marketing Renaissance

Forrester eCommerce

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. B2B B2B marketing

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital businessAre Maps For Self-Driving Cars A Public Good? A public/private organization in the UK thinks so.

Agile Marketing: It’s About Purpose, Then Process

Forrester eCommerce

This LinkedIn update sums up one of our core findings from research into how Agile methodology should be applied to a marketing organization. If you’re implementing Agile right in your marketing organization, then you’re applying it in a way that’s about learning. age of the customer agile marketing & strategy marketing organization & culture Agile Agile Marketing Marketing Organization

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer application development & delivery B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience index (CX Index) digital business infrastructure & operations security & risk

Marketing Unboxed: The Taste of Soylent Marketing

Zaius

The brand offers to take the thinking out of your meal planning with plant-based protein, but is their marketing as efficient and effective as their shake-based meals? We wanted to see if Soylent would come up with some marketing magic to encourage us to finish checking out.

Predictions 2020: B2B Marketers Pivot From Products To Experiences

Forrester eCommerce

Learn why experience will be the gift that keeps on giving for B2B marketing and sales. age of the customer B2B marketing prediction promoted

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Marketing Unboxed: Best Of Season 1

Zaius

After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands.

Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Zaius

So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more? Want even more marketing reviews?

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital businessDreamforce: Industry Confab, Cultural Event, or Populist Movement?

Marketing Unboxed: The Honest Company’s Marketing Cleans Up

Zaius

But how fresh is the Honest Company’s marketing? And while the brand’s site UI is a bit confusing and they haven’t invested in many paid ads, the Honest Company’s marketing strategy is focused and clear. Want even more in-depth marketing reviews?

Marketers, You Might Hate Abiding By New Data Restrictions, But Doing Nothing Isn’t An Option

Forrester eCommerce

(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization.