Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.

Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.

How GDPR Impacts Search Marketing

Forrester eCommerce

Marketers in all areas of the world have been abuzz about GDPR’s impact and what they need to be doing about it. The European Union’s General Data Protection Regulation (GDPR) has been in place since May 25. Forrester published a podcast on it before the regulation went into effect that you can listen to here. […]. age of the customer

Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

The holiday season is upon us once again. For many in the retail and consumer goods industries, this is the most crucial time of the year. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat.

Voice Assistants Cannot Answer All Your Questions

Forrester eCommerce

Marketers, agencies, and vendors alike are all excited about this potential voice search future. But have you ever had a voice search experience with an IA like the cartoon below?

6 Trends that will Define Paid Search Marketing in 2018: Part 2

ROI Revolution

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query.

Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

The local market is tight, supply is low and demand is high. She might start a broader search for “kitchen remodelers in Austin” to see who and what show up? To build a buyer legend for search you must perform a pre-mortem. Don’s Contracting is in steady demand.

Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

In fact, Amazon was so successful in their SEM campaigns that Google had to create PLAs just to claw back some market share. Many people switched from searching on Google for products and now start their searches on Amazon instead.

PPC 169

June 2019 Monthly Marketing Recap

ROI Revolution

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. One last thing before we get started with June’s marketing news.

Dynamic Ads for Broad Audiences: Enhance Your Prospecting

ROI Revolution

You can set up a DABA campaign in four easy steps: Create a new campaign with “Catalog sales” as the marketing objective. Company Digital Marketing Featured Blog Marketplaces Online Shopping Paid Search Marketing Paid Social Media Advertising

Do You Know Where Your Customers Are Buying?

Jumpshot

24 percent of search and 15 percent of retargeting conversions occurred in a marketplace, even though consumers clicked ads that linked to brand sites. eCommerce retailers are savvy digital marketers who are more like data scientists than advertisers.

Google Marketing Live 2019 in Review

ROI Revolution

Google Marketing Live – the search giant’s annual conference for advertisers – took place in San Francisco on Tuesday, May 14, 2019, with an additional 8+ hours of content streaming after its conclusion that night. Quality marketing measurements that still protect user privacy.

Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market. Unfortunately, companies currently have no way of attributing offsite sales to marketing campaigns on their own, but they can with Jumpshot!

ROI Revolution Summit 2018 Speaker Spotlight: Part 3

ROI Revolution

The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! She is responsible for each brand’s paid search, display, shopping data feeds, remarketing, SEO efforts, affiliate programs, as well as retail and wholesale marketplace expansion.

Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

This tool is a godsend for paid search advertisers looking to research new keywords, obtain historical statistics on past performance, and predict future traffic. Recently, Google announced the official roll-out of their updated experience for Google AdWords.

Games 62

Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

ROI Revolution

Moving forward, Google’s lineup of ad products will be streamlined into three main verticals: Google Ads, Google Marketing Platform, and Google Ad Manager. The word ‘AdWords’ itself limits the marketing capabilities of the brand since it is based around ‘words’ (i.e. Search campaigns).

PPC 62

Google Ads Retires Average Position: Meet The New Metrics

ROI Revolution

Search engine result pages ( SERPs ) have changed drastically since Google Ads introduced average position over 15 years ago. Google Ads designed the new metrics to give a more accurate representation of where an ad is appearing on the search results page.

YouTube Innovations Set to Shake Up Digital Marketing Landscape

ROI Revolution

Companies like Netflix, Hulu, HBO, and Amazon are all already competing for market share. ” -Angela Courtin, Global Head of YouTube TV & Originals Marketing. If so, you need to sit down with our Paid Search and YouTube experts.

Games 45

New Paid Search Insights to Propel Your Q4 Domination

ROI Revolution

Are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Based on over $300 million in annual ad spend from our 300+ clients, we’ve prepared a 2nd edition of our exclusive Ecommerce Paid Search Report. We’re just around the corner from 2019.

YouTube Innovations Set to Shake Up Digital Marketing Landscape

ROI Revolution

Companies like Netflix, Hulu, HBO, and Amazon are all already competing for market share. ” -Angela Courtin, Global Head of YouTube TV & Originals Marketing. If so, you need to sit down with our Paid Search and YouTube experts.

Games 41

Tips for Leveraging Demographic Targeting in AdWords

ROI Revolution

Many advertisers seem unaware of its existence & availability for Search campaigns, despite its inherent ability to increase reach capabilities. First and foremost, consider the available data for Search campaigns with demographics.

PPC 56

Amazon, Attribution, and Action: Thought Leaders Share Their Lessons Learned

ROI Revolution

Watch this panel to learn how attribution modeling leads to a far more dynamic, full-funnel approach to your advertising and marketing, so you will always know how you’re performing. Company Digital Marketing Featured Blog Industry News Marketplaces Paid Search Marketing Summit + Tradeshows

ROI Revolution Summit 2018 Speaker Spotlight: Part 2

ROI Revolution

ROI: Your 2015 Summit session on marketing automation was a crowd favorite. Ever since we adopted this branding model, our sales have increased, branded searches have increased, order volume has increased, all of these point to branding.

ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. Over the years he has built up his expertise in digital marketing, and has since taken on the role of Marketing Director for Sylvane.

PPC 41

Get Smart [Shopping]: Understanding Google’s New Smart Shopping Ads

ROI Revolution

It’s a Shopping campaign that uses machine learning to automate bids, find audiences, and show your ads across the Search Network, Display Network, YouTube, and Gmail. Company Digital Marketing Featured Blog Industry News Online Shopping Paid Search Marketing Technology

Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising.

PPC 41

YouTube Remarketing: A Golden Opportunity for Your Ecommerce Business

ROI Revolution

YouTube remarketing isn’t some flash in the pan marketing opportunity. The first step was finding the best performing remarketing audience lists through search and display networks. Company Digital Marketing Featured Blog Industry News Paid Search Marketing

10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google trends and corresponding opportunities for ecommerce merchants to maintain strong growth through 2017 – and beyond!

PPC 41

The 3 Big Google SEM Updates You Need to Know About

ROI Revolution

The algorithms alone are enough to make anyone’s head spin, and yet, marketers still need to keep up-to-date on even the smallest changes. Marketers should take the time to double check their current AdWords ads and read up on the extensions at the Google support site.

40 Step On-Page SEO Checklist

Dynamic Yield

Optimization Search Marketing Optimization Checklist SEOThe following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield.

SEO 41

Digital Media Spend Continues To Outreach Martech Budgets

Forrester eCommerce

Every 18–24 months, I work with our dedicated forecast team to evaluate and size spend on digital marketing in the United States. In our most recent effort, “The US Digital Marketing Forecast, 2018 To 2023,” my forecast analyst colleague, Brandon Verblow, and I found that spend on search marketing, banner and outstream video, instream video, […

71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.

SEO 36

Balancing the Needs of Performance Marketing and Branding

Dynamic Yield

Six ways to get more value from digital marketing by balancing between branding and performance marketing. The post Balancing the Needs of Performance Marketing and Branding appeared first on Dynamic Yield.

Juniqe Boosts SEM Revenue by 20% With Real-Time Personalization (Case Study)

Dynamic Yield

News & Events Search MarketingLearn how a leading online retailer used personalization to drive retention, promote discovery, and increase sales. The post Juniqe Boosts SEM Revenue by 20% With Real-Time Personalization (Case Study) appeared first on Dynamic Yield.

The Secret to Running Smarter Dynamic Remarketing Campaigns

Dynamic Yield

Optimization Search Marketing campai Retargeting Smart AdsHere are 10 advanced tactics for taking your retargeting campaigns to the next level. The post The Secret to Running Smarter Dynamic Remarketing Campaigns appeared first on Dynamic Yield.

How to Successfully Grow Your Entire Online Funnel! – Shopify Plus Webinar Series

Demac Media

Demac Media’s Head of Digital Marketing, Vinay Sharma will be running merchants through his tried and true strategy for growing businesses online. During this exciting webinar event you’ll learn the specific Search Engine Marketing + Facebook Ad strategy we use with clients that will guarantee you 10x your results in 2018. will be providing tips and guidance on how retailers can provide a better overall customer experience and generate more revenue through search.

The (Real) Impact of A/B Testing and Conversion Optimization on SEO

Dynamic Yield

A/B Testing Search Marketing Cloaking Duplicate Content SEO Web Loading PerformanceRead about Google's official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.

4 Ways To Find & Acquire New Customers Online

CPC Strategy

This guest post was authored by Bree Dietze, a Search Marketing Specialist at Volusion. The post 4 Ways To Find & Acquire New Customers Online appeared first on Retail Performance Marketing Blog - CPC Strategy. Dramatic shifts are taking place in the world of digital. Read More. Ecommerce

Episode 80 – Building Long Term Growth and Profitability with SEO for eCommerce with Brandi Johnston of OMG Commerce

eCommerce Evolution

As some of you may know, my very first foray into online marketing was in the crazy world of SEO. Conversion Rate Optimization eCommerce Sales Uncategorized brettcurry businesspodcast ecommerce ecommerceevolution ecommercesales emarketing marketing omgcommerce seo

SEO 69

7 SEM strategies B2B organizations need to be deploying

GetElastic

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. A smart B2B marketer opts for a cost-effective marketing strategy.

B2B 102