Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.

Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.

How GDPR Impacts Search Marketing

Forrester eCommerce

Marketers in all areas of the world have been abuzz about GDPR’s impact and what they need to be doing about it. The European Union’s General Data Protection Regulation (GDPR) has been in place since May 25. Forrester published a podcast on it before the regulation went into effect that you can listen to here. […]. age of the customer

Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

The holiday season is upon us once again. For many in the retail and consumer goods industries, this is the most crucial time of the year. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat.

6 Trends that will Define Paid Search Marketing in 2018: Part 2

ROI Revolution

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query.

6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?

Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

In fact, Amazon was so successful in their SEM campaigns that Google had to create PLAs just to claw back some market share. Many people switched from searching on Google for products and now start their searches on Amazon instead.

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Do You Know Where Your Customers Are Buying?

Jumpshot

24 percent of search and 15 percent of retargeting conversions occurred in a marketplace, even though consumers clicked ads that linked to brand sites. eCommerce retailers are savvy digital marketers who are more like data scientists than advertisers.

ROI Revolution Summit 2018 Speaker Spotlight: Part 3

ROI Revolution

The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! She is responsible for each brand’s paid search, display, shopping data feeds, remarketing, SEO efforts, affiliate programs, as well as retail and wholesale marketplace expansion.

Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

ROI Revolution

Moving forward, Google’s lineup of ad products will be streamlined into three main verticals: Google Ads, Google Marketing Platform, and Google Ad Manager. The word ‘AdWords’ itself limits the marketing capabilities of the brand since it is based around ‘words’ (i.e. Search campaigns).

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

This tool is a godsend for paid search advertisers looking to research new keywords, obtain historical statistics on past performance, and predict future traffic. Recently, Google announced the official roll-out of their updated experience for Google AdWords.

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YouTube Innovations Set to Shake Up Digital Marketing Landscape

ROI Revolution

Companies like Netflix, Hulu, HBO, and Amazon are all already competing for market share. ” -Angela Courtin, Global Head of YouTube TV & Originals Marketing. If so, you need to sit down with our Paid Search and YouTube experts.

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YouTube Innovations Set to Shake Up Digital Marketing Landscape

ROI Revolution

Companies like Netflix, Hulu, HBO, and Amazon are all already competing for market share. ” -Angela Courtin, Global Head of YouTube TV & Originals Marketing. If so, you need to sit down with our Paid Search and YouTube experts.

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Get Smart [Shopping]: Understanding Google’s New Smart Shopping Ads

ROI Revolution

It’s a Shopping campaign that uses machine learning to automate bids, find audiences, and show your ads across the Search Network, Display Network, YouTube, and Gmail. Company Digital Marketing Featured Blog Industry News Online Shopping Paid Search Marketing Technology

New Paid Search Insights to Propel Your Q4 Domination

ROI Revolution

Are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Based on over $300 million in annual ad spend from our 300+ clients, we’ve prepared a 2nd edition of our exclusive Ecommerce Paid Search Report. We’re just around the corner from 2019.

Amazon, Attribution, and Action: Thought Leaders Share Their Lessons Learned

ROI Revolution

Watch this panel to learn how attribution modeling leads to a far more dynamic, full-funnel approach to your advertising and marketing, so you will always know how you’re performing. Company Digital Marketing Featured Blog Industry News Marketplaces Paid Search Marketing Summit + Tradeshows

Tips for Leveraging Demographic Targeting in AdWords

ROI Revolution

Many advertisers seem unaware of its existence & availability for Search campaigns, despite its inherent ability to increase reach capabilities. First and foremost, consider the available data for Search campaigns with demographics.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 2

ROI Revolution

ROI: Your 2015 Summit session on marketing automation was a crowd favorite. Ever since we adopted this branding model, our sales have increased, branded searches have increased, order volume has increased, all of these point to branding.

ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. Over the years he has built up his expertise in digital marketing, and has since taken on the role of Marketing Director for Sylvane.

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising.

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YouTube Remarketing: A Golden Opportunity for Your Ecommerce Business

ROI Revolution

YouTube remarketing isn’t some flash in the pan marketing opportunity. The first step was finding the best performing remarketing audience lists through search and display networks. Company Digital Marketing Featured Blog Industry News Paid Search Marketing

10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google trends and corresponding opportunities for ecommerce merchants to maintain strong growth through 2017 – and beyond!

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Balancing the Needs of Performance Marketing and Branding

Dynamic Yield

Six ways to get more value from digital marketing by balancing between branding and performance marketing. The post Balancing the Needs of Performance Marketing and Branding appeared first on Dynamic Yield.

The 3 Big Google SEM Updates You Need to Know About

ROI Revolution

The algorithms alone are enough to make anyone’s head spin, and yet, marketers still need to keep up-to-date on even the smallest changes. Marketers should take the time to double check their current AdWords ads and read up on the extensions at the Google support site.

40 Step On-Page SEO Checklist

Dynamic Yield

Optimization Search Marketing Optimization Checklist SEOThe following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield.

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71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.

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Juniqe Boosts SEM Revenue by 20% With Real-Time Personalization (Case Study)

Dynamic Yield

News & Events Search MarketingLearn how a leading online retailer used personalization to drive retention, promote discovery, and increase sales. The post Juniqe Boosts SEM Revenue by 20% With Real-Time Personalization (Case Study) appeared first on Dynamic Yield.

The Secret to Running Smarter Dynamic Remarketing Campaigns

Dynamic Yield

Optimization Search Marketing campai Retargeting Smart AdsHere are 10 advanced tactics for taking your retargeting campaigns to the next level. The post The Secret to Running Smarter Dynamic Remarketing Campaigns appeared first on Dynamic Yield.

How to Successfully Grow Your Entire Online Funnel! – Shopify Plus Webinar Series

Demac Media

Demac Media’s Head of Digital Marketing, Vinay Sharma will be running merchants through his tried and true strategy for growing businesses online. During this exciting webinar event you’ll learn the specific Search Engine Marketing + Facebook Ad strategy we use with clients that will guarantee you 10x your results in 2018. will be providing tips and guidance on how retailers can provide a better overall customer experience and generate more revenue through search.

The (Real) Impact of A/B Testing and Conversion Optimization on SEO

Dynamic Yield

A/B Testing Search Marketing Cloaking Duplicate Content SEO Web Loading PerformanceRead about Google's official SEO advice on A/B or multivariate testing, and how to minimize the possible impact of A/B testing on SEO.

4 Ways To Find & Acquire New Customers Online

CPC Strategy

This guest post was authored by Bree Dietze, a Search Marketing Specialist at Volusion. The post 4 Ways To Find & Acquire New Customers Online appeared first on Retail Performance Marketing Blog - CPC Strategy. Dramatic shifts are taking place in the world of digital. Read More. Ecommerce

72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. In fact, according to a recent Baymard Institute Mobile Ecommerce Usability study, most of us use on-site search when on mobile (and over other mobile search experiences). Go to search.

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5 Data-Backed Ideas to Test for Your eCommerce SEM Strategy

Lemonstand

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. Google is trying to make the search landscape more diverse every year.

How To Find An Ecommerce Niche You Can Dominate

eCommerce CEO

This article gives a step by step guide on how to find a niche market. Marketing potential. Don’t get caught in an over-saturated niche/market. Research keyword search volume. Tip 2: Find A Balance Between Search Volume And Competition. Search volume.

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Why Your SaaS Business Needs an Affiliate Program

FastSpring

A SaaS affiliate program makes it possible for a customer to sell and market the product they already use to others. Your affiliates are ready to help you promote your product to the market and encourage user-generated content. When it comes to affiliate marketing, most affiliate programs only pay out after a transaction has occurred. With other forms of advertising like search engine optimization, paid search marketing, etc.,