Spooky Season: The Ecommerce Holiday to Watch


The post Spooky Season: The Ecommerce Holiday to Watch appeared first on Zmags. Ecommerce Best PracticesJust for good measure, it’s October 3rd also known as the Mean Girls national holiday. Happy Birthday, Aaron Samuels. You are a […].

0 to 60: Ecommerce Automotive Aftermarket Trends


Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce, she was pulled over […]. The post 0 to 60: Ecommerce Automotive Aftermarket Trends appeared first on Zmags.

Top Ecommerce Events to Strengthen Your Buisness


The post Top Ecommerce Events to Strengthen Your Buisness appeared first on Zmags. Ecommerce Best Practices ecommerce news eventsI’m sorry to disturb your Netflix and chill, but its time to get out of your sweatpants and put some big boy pants […].

Events 195

The Top 25 Ecommerce Podcasts of 2018


But that doesn’t mean everyone should, especially in the ecommerce world. What makes the best ecommerce podcasts stand out? Take a cue from these 25 ecommerce podcasts, which we’ve selected as our favorites in the genre. eCommerce Master Plan. eCommerce Minute.

Girlboss: Top Women Slaying Retail Ecommerce


The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags. Ecommerce Best Practices online fashion merchandising online merchandising

Seriously, Stop Trying to Beat Amazon at Ecommerce


It’s just not worth it to try to beat Amazon in the world of ecommerce. . It seems like no matter what you do as an ecommerce retailer, Amazon is pushing into your space and taking over. What you can do is build your own unique, powerful ecommerce brand that stands out from the crowd.

5 Ways to Boost Your Ecommerce Conversions


As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. Here are 5 tactics that are proven to boost ecommerce conversions and drive more revenue for your business. How can you boost ecommerce conversions even further?

Who Exactly is Your Ideal Ecommerce Customer?


These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. The more you can identify and understand your ideal ecommerce buyer, the better you can do your job as a marketer. Create an informed ecommerce marketing strategy.

Three Takeaways On eCommerce From My Trip To China

Forrester eCommerce

I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality.

Events 211

Why Weird Ecommerce Ads Kill It on Facebook


Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. I decided to look into these strange ads for ecommerce businesses and suddenly, they were everywhere. You may have noticed something strange happening on Facebook lately.

The Best of the Best Ecommerce Website Pop-Ups


Ecommerce website pop-ups done wrong are not just annoying — they’re a guaranteed way to lose customers. Learn how to use ecommerce pop-ups without devaluing your product, without annoying your website visitors, and while actually getting buyers excited to opt in.

Should Ecommerce Brands Require an Email to Start Shopping?


When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. What’s right for your ecommerce brand?

Ecommerce Design Trends: 5 Tips For Conversions


According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels. The post Ecommerce Design Trends: 5 Tips For Conversions appeared first on Zmags.

A/B Test Your Entire Ecommerce Brand


A/B testing is so important for your ecommerce brand because you need to know what works with your customers and which elements you can change to maximize conversion so you can more effectively market to your customers. The post A/B Test Your Entire Ecommerce Brand appeared first on Zaius.

IaaS vs PaaS vs SaaS Enter the Ecommerce Vernacular: What You Need to Know, Examples & More


If you’re considering moving your ecommerce business to the Cloud, here are three important acronyms to wrap your head around:… Ecommerce Technology

Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. B2B ecommerce in 2017 had grown to a value of $7.7 The existing ecommerce platforms were not comprehensively addressing all the common website glitches. Ecommerce Reviews

Kooomo Review: Future Ecommerce Today

Ecommerce Platforms

That’s the basic definition of ecommerce today. Despite this static principal description, ecommerce has changed substantially over the years. And barely three years later, before we could even learn all the tricks on mobile ecommerce, the trend shifted yet again.

38 Ecommerce Terms Every Marketer Needs to Know


We know the ecommerce world changes rapidly, and it can be tough to keep up. But even with that exponential progress, consumers are still underutilizing ecommerce websites , with just 9 percent of U.S. The post 38 Ecommerce Terms Every Marketer Needs to Know appeared first on Zaius.

Fashion & Apparel Ecommerce Site Design


From small business to larger brands, all ecommerce sites in their category feel the pinch of competition –– and are consistently updating their sites to give themselves and winning edge. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy


Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard. Too many ecommerce stores tend to go “timid.”

The Top 10 Mistakes Ecommerce Marketers Make


Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.

The Ultimate Guide to Ecommerce Replatforming and Data Migration


Here is what I’ll cover: What’s in Our Ecommerce Replatforming Guide. Your 3 options when it comes to ecommerce technology. The 6 steps to an ecommerce re-platforming and migration. I’ll give you an ecommerce replatforming checklist. The Best Ecommerce Platform Options.

The State Of Retail eCommerce In Brazil

Forrester eCommerce

The economic decline in Brazil has hit the retail sector hard , but eCommerce is still growing. To understand the state of affairs in retail eCommerce in Brazil, in 2016 Forrester surveyed online retailers in Brazil together with industry partner e-Commerce Brasil. Brazilian eCommerce. eCommerce. eCommerce Brasil. Brazil Brazilian eCommerce Brazilian retail eBusiness Strategy eCommerce eCommerce Brasil online retail retail

Ecommerce Email Marketing Statistics 2018 [Infographic]


Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018. Marketing Stats Omnisend News Cart Abandonment Ecommerce Email Automation Email Marketing Newsletter Omnisend Research Welcome Series

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy


Your unique combination of these aspects is unlike that of any other ecommerce business out there – and is why no FUD headline like “Why Your Business Will Fail” or “8 Innovative Ways to Skyrocket Growth” will ever fully apply to your brand. We’ll cover: What an ecommerce platform is.

International Ecommerce: Preparing Your Brand to Go Abroad


Have you ever discovered an exciting new ecommerce brand, picked out the perfect thing to buy, and then realized at checkout the company doesn’t deliver products to where you live? Before you do anything else, you have to decide if international ecommerce even makes sense for your brand.

4 Ways to Encourage a Repeat Purchase in Ecommerce


Repeat customers are truly the lifeblood of any ecommerce store. One way to drive the second purchase in ecommerce is by engaging with your customers in a relevant and fun way right after they make their first purchase. Acquiring a new customer is not cheap.

13 Automotive Ecommerce Sites Revving Up Online Sales


ecommerce revenue from auto and parts retail sales are projected to reach $51.6 With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. 13 Best Automotive Ecommerce Sites.

WEBINAR: Smart Ecommerce Discount Strategies to Drive Revenue


And on almost every ecommerce site, buyers are offered 10%, 15%, or even 20% off regular prices. However, there’s usually no strategy behind the discount, which could be hurting your ecommerce brand. In this joint webinar with Digioh , the experts will cover: The problems with relying on discounts in today’s ecommerce landscape. The post WEBINAR: Smart Ecommerce Discount Strategies to Drive Revenue appeared first on Zaius. Everyone loves a good discount.

Technology & Electronics Ecommerce Site Design


Ecommerce Design site designsSelling technology is hard. It’s an industry that lives in the margins of both B2B and B2C. Everyone needs it –– but at different times and for very different reasons. Some folks need enough for an entire office.

QUIZ: Are You Ready for Omnichannel Ecommerce?


. Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. You most likely have a few active social channels, a great ecommerce site, and some creative paid ads on Facebook or Google. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel ecommerce?

Enhanced Ecommerce via Tag Manager Implementation Guide


As you might know, Enhanced eCommerce requires a special kind of implementation. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it.

Power Ecommerce Growth with Lifecycle Marketing


Once you understand that, you can improve customer retention and power your ecommerce growth. The post Power Ecommerce Growth with Lifecycle Marketing appeared first on Zaius. The customer lifecycle is as varied and multifaceted as your customers themselves.

The Empowered Marketer: Brands at the Forefront of Ecommerce


What’s coming next in ecommerce? As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with.

Don’t Miss These Top Ecommerce Conferences in 2018


One of the best ways to keep current with trends in the market is by attending ecommerce conferences. In this post, you’ll find nine of the top ecommerce expos worldwide and what you can expect from attending them, and you’ll also learn how to effectively prepare to for a conference.

Top 10 Ecommerce Podcasts


You can find in-depth discussions, how-to’s, interviews, and more on just about anything, from politics to hobbies to sports to ecommerce. Here is our list of the top ten best ecommerce podcasts that all entrepreneurs should be listening to. #1 Which Ecommerce Podcasts Do You Listen To?

Expert Q&A: Creating a New Product Category in Ecommerce


When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding rings.

Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce


The post Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce appeared first on Zmags. Ecommerce Best Practices customer engagement omnichannel retail online shopper behaviorPlease restrain your eye-rolls at the mention of millennials and generation Z-ers.

Ecommerce Statistics

Ecommerce Platforms

Looking for some solid data on eCommerce, CRO, social media, and automation? Ecommerce sales account for just 8% of total retail sales in the U.S. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 Total average ecommerce spend per customer over the course of the year is estimated to be $1,800 in the US and 1,600 in the UK. Average ecommerce conversion rates vary from 3% to 4%. 75% of reviews on ecommerce sites give the full 5 stars.

Thin & Duplicate Content: eCommerce SEO

Inflow Insights

For eCommerce SEO professionals, issues surrounding duplicate content , and also thin/low-quality content, can spell disaster in the search engine rankings. In this resourceful guide, we dig into a wide variety of duplicate content scenarios commonly found on eCommerce websites.

SEO 126

How User-Generated Content Can Boost Your Ecommerce Brand


Brands can see an amazing 25% increase in the ecommerce conversion rate with user-generated photos instead of professional product shots, for example. This is just one of the many ways that a user-generated content strategy can help boost your ecommerce brand.

When Ecommerce Personalization Goes Wrong


Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective. Unfortunately, when ecommerce marketing goes wrong, it can go very, very wrong.

The Ultimate Instagram Marketing Guide for Ecommerce Stores


On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies