Are Counterfeiters Aggressively Targeting Social Media Platforms?

Retail TouchPoints

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. Daniel Shapiro Red Points social media counterfeiting

What It Takes To Provide Epic Social Media Customer Care

Retail TouchPoints

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Brands today need to prioritize a detailed and thorough social media handbook.

Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester eCommerce

Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networksAd Revenue “It’s every bit as certain as death and taxes.”

New Study: What 100 Social Media Followers Are Really Worth

Kissmetrics

The social web is huge. But, how much time and money should you devote to each social network? How much are 100 social media followers really worth? Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers.

‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester eCommerce

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media

The Real Secret to My Social Media Success

Kissmetrics

Eric is a great marketer as well, and when it comes to social media, he spends much more time than me on it and he even has people at his ad agency dedicated to helping him grow his personal brand online. After a social network becomes popular, algorithms tighten up.

Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

Retail TouchPoints

Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. social media ai Tara Jones Allant Group

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

Zmags

We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

Social media are like windows inside your company’s walls…

Bryan Eisenberg

The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg. Social Media

The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

Retail TouchPoints

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.

Returns to increase because of social media shopping

Retail Technology Review

Growing social media commerce will cause one-in-five online shoppers to return more items, according to new research from international logistics company Advanced Supply Chain Group. Research of 2,000 online shoppers shows 34% will make more impulse buys as social media sites make it easier to buy products direct through in-platform selling tools.

Using Personalization to Convert Social Media Shoppers

UpSellIt

The Rapid Rise of Social Shopping. Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Understanding the Situation of a Social Shopper. Getting Social.

17 Charts That Show Where Social Media is Heading

Kissmetrics

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.

How to Do Social Media Customer Service the Right Way

BigCommerce

Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

Returns to increase because of social media shopping

Retail Technology Review

Growing social media commerce will cause one-in-five online shoppers to return more items, according to new research from international logistics company Advanced Supply Chain Group. Critical Issues Internet Retailing Retail Supply Chain

What Marketers Need To Know: Social Media Q1 2018 Roundup

Forrester eCommerce

B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising.

Ecommerce Social Media Best Practices

ecomdash

Effective social media marketing is essential for running a successful online business. The post Ecommerce Social Media Best Practices appeared first on Ecomdash. Use these practices to help you engage with your audience.

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers.

The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Kissmetrics

The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? Use Thoughtful, Conversion-Oriented Social Sharing Buttons. Social Media

Social Media Objectives You Should Fix For Your Business This Festive Season

MakeWebBetter

Well, as a social marketer, your aim is to increase your business results. For this, you must be implementing various methods and techniques in your social media marketing strategy. But, all your social media marketing efforts will go in vain, if you […].

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

Social Media Water Cooler: August 2019

ROI Revolution

But before we dive into those preparations , the August 2019 Edition of the Social Media Water Cooler highlights new features from Instagram, Snapchat, and Facebook: Instagram ‘Explores’ More Opportunity for Advertisers.

Top Social Media Conferences for 2019

CPC Strategy

When it comes to social media conferences, 2019 is full of them. The post Top Social Media Conferences for 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingThere’s one virtually every month, in every state across the nation. Read More.

151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing Site And Conference

My Wife Quit Her Job

Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. Mike also runs the largest social media conference in the world called Social Media Marketing World which is happening from March 22-24.

The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

Complaining consumers target retailers through social media

Retail Technology Review

New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call

Top retailers failing to capitalise on growing social media influence

Retail Technology Review

An industry report has found that almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles. These figures have worsened since a similar study was carried out 12 months beforehand. Critical issues Internet Retailing

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.

Social Media Water Cooler: June 2019

ROI Revolution

With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. Q3 is right around the corner!

Why you need to consider animated videos in your social media strategy [infographic]

GetElastic

They can also be easily shared on various social media platforms to increase reach and gain followers. For businesses seeking to establish their goodwill on the social front, this is probably the best strategy to rely upon.

Tackling Hate in Social Media Communities

ChannelAdvisor

You know that social media is an important part of any seller’s marketing strategy, and you’ve researched how to get started and how to avoid some of the pitfalls and mishaps that dot the landscape. Many brands — 89%, according to the social media agency We Are Social — choose to delete or hide offensive comments because the line between debate and abuse can seem fuzzy. You’re a savvy seller.

Retailers could lose customers if they misjudge social media

Retail Technology Review

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor

What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media?

November 2019 Social Media Water Cooler: New Ad Capabilities & Automatic Ad Translations

ROI Revolution

Let’s start November’s Social Media Water Cooler with a social media advertising term you should know! This feature excludes ads about social issues, elections, and politics. Thanks for joining us for the November 2019 edition of the Social Media Water Cooler!

Using Social Media for Customer Service

Ecommerce Platforms

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support.

Connecting Social Media and Business Strategy

Guidance

Social media is a central feature of the online experience. Why You Can’t Ignore Social Media According to Common Sense Media, today’s young people are spending almost a third of their day on Facebook, Instagram, Snapchat and similar social media platforms.

E-Commerce Guide: Social Media Customer Service

Prisync

Keeping your customers happy is your number one priority, right? It’s why so many e-commerce stores invest heavily in their customer support departments. And those that don’t? Well, they lose their customer’s trust and then their customer’s custom due to ineffective or slow response times.

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]

BigCommerce

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing?