Are Counterfeiters Aggressively Targeting Social Media Platforms?

Retail TouchPoints

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. Daniel Shapiro Red Points social media counterfeiting

Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester eCommerce

Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networksAd Revenue “It’s every bit as certain as death and taxes.”

New Study: What 100 Social Media Followers Are Really Worth

Kissmetrics

The social web is huge. But, how much time and money should you devote to each social network? How much are 100 social media followers really worth? Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers.

Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

Retail TouchPoints

Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. social media ai Tara Jones Allant Group

‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester eCommerce

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

Zmags

We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

How to Do Social Media Customer Service the Right Way

BigCommerce

Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

Social media are like windows inside your company’s walls…

Bryan Eisenberg

The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg. Social Media

17 Charts That Show Where Social Media is Heading

Kissmetrics

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.

Social Media Water Cooler: August 2019

ROI Revolution

But before we dive into those preparations , the August 2019 Edition of the Social Media Water Cooler highlights new features from Instagram, Snapchat, and Facebook: Instagram ‘Explores’ More Opportunity for Advertisers.

What Marketers Need To Know: Social Media Q1 2018 Roundup

Forrester eCommerce

B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising.

The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers.

Using Social Media for Customer Service

Ecommerce Platforms

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support.

Top Social Media Conferences for 2019

CPC Strategy

When it comes to social media conferences, 2019 is full of them. The post Top Social Media Conferences for 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingThere’s one virtually every month, in every state across the nation. Read More.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

Social Media Water Cooler: June 2019

ROI Revolution

With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. Q3 is right around the corner!

Top retailers failing to capitalise on growing social media influence

Retail Technology Review

An industry report has found that almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles. These figures have worsened since a similar study was carried out 12 months beforehand. Critical issues Internet Retailing

151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing Site And Conference

My Wife Quit Her Job

Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. Mike also runs the largest social media conference in the world called Social Media Marketing World which is happening from March 22-24.

The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Kissmetrics

The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? Use Thoughtful, Conversion-Oriented Social Sharing Buttons. Social Media

Complaining consumers target retailers through social media

Retail Technology Review

New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.

Why you need to consider animated videos in your social media strategy [infographic]

GetElastic

They can also be easily shared on various social media platforms to increase reach and gain followers. For businesses seeking to establish their goodwill on the social front, this is probably the best strategy to rely upon.

Tackling Hate in Social Media Communities

ChannelAdvisor

You know that social media is an important part of any seller’s marketing strategy, and you’ve researched how to get started and how to avoid some of the pitfalls and mishaps that dot the landscape. Many brands — 89%, according to the social media agency We Are Social — choose to delete or hide offensive comments because the line between debate and abuse can seem fuzzy. You’re a savvy seller.

Retailers could lose customers if they misjudge social media

Retail Technology Review

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor

Patrick Wind: Paid Social Media Mistakes and an Untapped Marketing Channel to Keep an Eye on

Omniconvert

Each episode is an intriguing challenge involving an… The post Patrick Wind: Paid Social Media Mistakes and an Untapped Marketing Channel to Keep an Eye on appeared first on eCommerce Growth Blog. Welcome to Growth Interviews!

E-Commerce Guide: Social Media Customer Service

Prisync

Keeping your customers happy is your number one priority, right? It’s why so many e-commerce stores invest heavily in their customer support departments. And those that don’t? Well, they lose their customer’s trust and then their customer’s custom due to ineffective or slow response times.

How to integrate your email marketing and social media efforts

Omnisend

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 Read more The post How to integrate your email marketing and social media efforts appeared first on Ecommerce Marketing Automation | Omnisend

Social Media Water Cooler: July 2019

ROI Revolution

With that, we bring you the July edition of the Social Media Water Cooler. As always, we’re covering new social media trends and features that are most relevant to the digital marketing industry in 2019. ” Looking for more social media news and insights?

All You Need to Know About Branding Your Ecommerce Store on Social Media

FastSpring

To no one’s surprise, social media can influence many different aspects of our lives—from where we eat to what we wear to who styles our hair. You can use the influence of social media platforms to increase the exposure of your ecommerce store. Use a Social Media Calendar.

Social Media Water Cooler: Q4 in Review

ROI Revolution

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3?

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]

BigCommerce

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing?

Social Commerce: 5 Tools to Help You Sell Directly Through Social Media

Bootstrapping Ecommerce

Sell your products directly on your social media with these social commerce selling tips! The post Social Commerce: 5 Tools to Help You Sell Directly Through Social Media appeared first on Bootstrapping Ecommerce. Step-by-step instructions help you get started. Conversion Optimization

5 Ways Social Media Improves Ecommerce Loyalty Programs

ecomdash

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Then, it’s time to hit social media. 5 Ways Social Media Improves Ecommerce Loyalty Programs.

Social Media Water Cooler: Q1 2019 In Review

ROI Revolution

Know This Social Media Advertising Term: Dynamic Ads for Broad Audiences (DABA): This targeting strategy, similar to dynamic retargeting , is a prospecting tactic used to reach people who’ve expressed interest in products similar to yours, even if they haven’t visited your website.

What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media?

Are You Doing All You Can to Sell with Social Media?

ChannelAdvisor

Does the thought of social media conjure up images of people sharing and pinning products — without ever buying a single item? If so, it’s time to update your understanding of the current social media landscape. Research shows that close to half of users are making product purchases that start on social media. This is the social landscape that e-commerce companies are now competing in.

10 Social Media Apps for Ecommerce Businesses

ecomdash

For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling.