Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester eCommerce

Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networksAd Revenue “It’s every bit as certain as death and taxes.”

‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester eCommerce

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media

17 Charts That Show Where Social Media is Heading

Kissmetrics

You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.

The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

Retail TouchPoints

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

Zmags

We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

How to Do Social Media Customer Service the Right Way

BigCommerce

Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

What Marketers Need To Know: Social Media Q1 2018 Roundup

Forrester eCommerce

B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising.

The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers.

Using Social Media for Customer Service

Ecommerce Platforms

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support.

The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

Top Social Media Conferences for 2019

CPC Strategy

When it comes to social media conferences, 2019 is full of them. The post Top Social Media Conferences for 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingThere’s one virtually every month, in every state across the nation. Read More.

10 Social Media Apps for Ecommerce Businesses

ecomdash

For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling.

151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing Site And Conference

My Wife Quit Her Job

Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. Mike also runs the largest social media conference in the world called Social Media Marketing World which is happening from March 22-24.

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Kissmetrics

The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? Use Thoughtful, Conversion-Oriented Social Sharing Buttons. Social Media

E-Commerce Guide: Social Media Customer Service

Prisync

Keeping your customers happy is your number one priority, right? It’s why so many e-commerce stores invest heavily in their customer support departments. And those that don’t? Well, they lose their customer’s trust and then their customer’s custom due to ineffective or slow response times.

Tackling Hate in Social Media Communities

ChannelAdvisor

You know that social media is an important part of any seller’s marketing strategy, and you’ve researched how to get started and how to avoid some of the pitfalls and mishaps that dot the landscape. Many brands — 89%, according to the social media agency We Are Social — choose to delete or hide offensive comments because the line between debate and abuse can seem fuzzy. You’re a savvy seller.

Are You Doing All You Can to Sell with Social Media?

ChannelAdvisor

Does the thought of social media conjure up images of people sharing and pinning products — without ever buying a single item? If so, it’s time to update your understanding of the current social media landscape. Research shows that close to half of users are making product purchases that start on social media. This is the social landscape that e-commerce companies are now competing in.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.

Social Media Water Cooler: Q4 in Review

ROI Revolution

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3?

Social Commerce: 5 Tools to Help You Sell Directly Through Social Media

Bootstrapping Ecommerce

Sell your products directly on your social media with these social commerce selling tips! The post Social Commerce: 5 Tools to Help You Sell Directly Through Social Media appeared first on Bootstrapping Ecommerce. Step-by-step instructions help you get started. Conversion Optimization

What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media?

The 5 Best Social Media Rewards Campaigns

Smile.io

Social media is an incredibly powerful tool for building a sustainable brand community. With millions of users on every platform, it’s a fantastic place to encourage customers to join and stay engaged with your community for a number of reasons: Reward Program Strategy

7 Social Media Trends to Watch and Capitalize On in 2018

Kissmetrics

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.

Video Ad Specs for Every Social Media Channel (Updated 2018)

CPC Strategy

In social media, video ads are one of the most effective ways to both reach and engage your potential customers. The post Video Ad Specs for Every Social Media Channel (Updated 2018) appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingBut like everything. Read More.

Why Brands Need a Social Media Content Calendar in 2018

CPC Strategy

Organizing a social media content calendar is one of the most critical components of a successful marketing strategy in 2018. The post Why Brands Need a Social Media Content Calendar in 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingToday, most brands. Read More.

Connecting Social Media and Business Strategy

Guidance

Social media is a central feature of the online experience. Why You Can’t Ignore Social Media According to Common Sense Media, today’s young people are spending almost a third of their day on Facebook, Instagram, Snapchat and similar social media platforms.

Complaining consumers target retailers through social media

Retail Technology Review

New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]

BigCommerce

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing?

The Commerce Marketer Podcast: Swipe Right for Social Media in Retail

Bronto

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Bridget Saroff, Social Media Manager, Raymour & Flanigan Furniture Social media is becoming more ingrained in every aspect of retail. Marketing Strategy Social Media

Follow us on Social Media!

Prisync

We always feel that you, as a customer of Prisync, are with us during our journey and now we need some help to make our social media accounts better and more visible. The post Follow us on Social Media!

How to Successfully Drive Traffic to Amazon with Social Media Advertising

SellBrite

One area that has become increasing popular with sellers is social media advertising. Today we are going to talk about how to successfully drive traffic to Amazon with social media advertising. 3 Strategies for Amazon Social Media Advertising the Right Way.

Retailers could lose customers if they misjudge social media

Retail Technology Review

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor