Social Media Marketing Consulting

Neil Patel

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda.

Social Media Marketing Tools: Our Recommendations

Groove

Having a strong social media presence is a core component to a successful inbound marketing strategy. Put your business at an advantage by leveraging social media marketing tools to drive more traffic, engage more users and increase conversions. eCommerce Social Media

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Are Counterfeiters Aggressively Targeting Social Media Platforms?

Retail TouchPoints

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. However, whilst these developments offer new revenue streams for brands, could social media platforms’ move to direct-to-consumer shopping further exacerbate the platforms’ counterfeit problem? Daniel Shapiro Red Points social media counterfeiting

Social Media Branding Tips from the Experts

Groove

Social Media has become one of the most influential marketing tools used today. Some believe social media branding is as easy as posting photos every once in a while. Social Media Branding Basics. What Is Social Media Branding?

Social Media Branding Examples

Groove

As social media branding has evolved to the point of necessity, you're only hurting your business and your brand if you aren't taking advantage of it. Social media is an opportunity to humanize your brand and give customers a glimpse into your company's personality. Whether you have an eCommerce or lead generation business, getting started with a social media branding strategy should be a vital component of your inbound marketing efforts.

September Social Media Water Cooler: Facebook, Instagram, & Pinterest Updates

ROI Revolution

Welcome to our September 2020 Social Media Water Cooler. We hope you enjoyed the September Social Media Water Cooler! The post September Social Media Water Cooler: Facebook, Instagram, & Pinterest Updates appeared first on ROI Revolution.

The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

Independent retailers urged to get back onto social media

TalkingRetail

Independent retailers are being urged to get back onto social media and re-engage with local customers after new data revealed the extent of the drop-off since lockdown ended. Research from social media management platform Maybe has found that independent businesses have all but stepped away from social media since lockdown ended. Industry News consumer research convenience stores coronavirus Maybe* Social media

5 Ways to Boost Customer Retention Using Social Media

Omniconvert

The post 5 Ways to Boost Customer Retention Using Social Media appeared first on ECOMMERCE GROWTH Blog. Customer retention is key to your business success. Naturally, learning to use it to your advantage will benefit you a.

How to Do Social Media Customer Service the Right Way

BigCommerce

Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

Social media are like windows inside your company’s walls…

Bryan Eisenberg

The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg. Social Media

Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

Retail TouchPoints

Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. On the timeline of marketing and marketing automation, social media is one of the newest business tools for retailers to utilize. That’s why a strategy that implements both bots and human interactions is the best practice for social care.

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. Get a Free Social Advertising Evaluation.

The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

Social Media Water Cooler: August 2019

ROI Revolution

But before we dive into those preparations , the August 2019 Edition of the Social Media Water Cooler highlights new features from Instagram, Snapchat, and Facebook: Instagram ‘Explores’ More Opportunity for Advertisers. This is an important part of our vision for a privacy-focused social platform — where you can interact in all the ways you’d want privately, from messaging to secure payments.” Thanks for joining us for the August 2019 Social Media Water Cooler!

Using Personalization to Convert Social Media Shoppers

UpSellIt

The Rapid Rise of Social Shopping. Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. While organic posts and social media placements can be an effective way to drive traffic, converting social media shoppers is often a different story. Understanding the Situation of a Social Shopper. Convert Social Media Shoppers By Offering Incentives Early.

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

Zmags

We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

Retail TouchPoints

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. As a social media influencer with more than 80K followers (@rigelgemini), I know that growth can take time. TIP #2: Employ a part-time social media assistant or intern from a local college or community to do daily posting for you.

July Social Media Water Cooler: Facebook, TikTok, & Pinterest

ROI Revolution

Welcome to our July 2020 Social Media Water Cooler. TikTok is ready to take its social media advertising to the next level with the launch of a new platform: TikTok for Business. For user trust on social platforms, Pinterest comes in second to LinkedIn. The social media giant is clearly taking several steps to forward racial justice internally and externally, but responses from its users and top advertisers are yet to be determined.

June 2020 Social Media Water Cooler: Facebook, TikTok, & Pinterest

ROI Revolution

Welcome to our June 2020 Social Media Water Cooler. While Tiktok is relatively new to the social media advertising space, it has potential to spread content unlike any other platform because its algorithm favors trending content. This feature will only further establish the social networking giant’s ability to become a holistic platform that meets users’ full range of digital needs. That’s it for our June 2020 Social Media Water Cooler!

June 2020 Social Media Water Cooler: Facebook, TikTok, & Pinterest

ROI Revolution

Welcome to our June 2020 Social Media Water Cooler. While Tiktok is relatively new to the social media advertising space, it has potential to spread content unlike any other platform because its algorithm favors trending content. This feature will only further establish the social networking giant’s ability to become a holistic platform that meets users’ full range of digital needs. That’s it for our June 2020 Social Media Water Cooler!

December 2019 Social Media Water Cooler: Q4 Wrap Up

ROI Revolution

So while you’re sipping hot cocoa in front of the fireplace, we’ve compiled some of the top social media advertising updates from Q4 for you to reflect on. But before we get into that, let’s start our Q4 wrap up with a social media advertising term you should know!

Social Media Water Cooler: June 2019

ROI Revolution

With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. On April 30th, Facebook held their annual F8 conference with more than 5,000 developers, creators, and entrepreneurs coming together to discuss the recent technological advances and opportunities for the future of the social platform.

Top Social Media Conferences for 2019

CPC Strategy

When it comes to social media conferences, 2019 is full of them. The post Top Social Media Conferences for 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingThere’s one virtually every month, in every state across the nation. Read More.

Getting Started With A Social Media Branding Strategy

Groove

Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. The ultimate goal of any social media community is to increase consumer trust among your brand. We're sharing valuable insights to help your brand create an engaging and memorable social media experience. Social Media Branding. You've stumbled upon a brand that looks interesting on social media.

Key Strategies to Build your Social Media Brand

PERQ

Almost everyone has a social media account, but is it used correctly? billion social media users and counting, the use of social platforms continues to grow. The post Key Strategies to Build your Social Media Brand appeared first on PERQ. Blogs COVID-19 Resources Marketing Social Media social media audience social media brand social media goals social media planning social media posts social media strategy

What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. The point is, there are hundreds of social media platforms out there that you’ve never heard of, for virtually every niche, interest, or group of people. What is Vero Social Media? It’s true social.

May 2020 Social Media Water Cooler: Facebook, Snapchat, Tik Tok, & More

ROI Revolution

Welcome to our May 2020 Social Media Water Cooler. That’s it for our May 2020 Social Media Water Cooler. Click here for past editions of the Social Media Water Cooler. Published May 26, 2020.

Don’t Succumb To Social Media Stockholm Syndrome

Forrester's Customer Insights

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […]. Age of the Customer social marketing social media b2c marketing social media marketing

Social Media Objectives You Should Fix For Your Business This Festive Season

MakeWebBetter

Well, as a social marketer, your aim is to increase your business results. For this, you must be implementing various methods and techniques in your social media marketing strategy. But, all your social media marketing efforts will go in vain, if you […]. The post Social Media Objectives You Should Fix For Your Business This Festive Season appeared first on MakeWebBetter. The festive season is about to arrive and fill our lives with colors.

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

By Gilles Rousseau, Splashlight Both my brand executive experience at LVMH, Richemont and Christie’s and my current role at Splashlight (a leading visual content creation company geared towards e-Commerce and social media), give me a unique perspective on the importance of visual content to drive purchase decision and conversion in e-Commerce and social media. We are at a stage where social media communication can dictate trends to consumers.

April 2020 Social Media Water Cooler: Updates From Instagram and Facebook

ROI Revolution

With that, here’s our April Social Media Water Cooler! Social Media Usage Spikes From COVID-19. As COVID-19 disrupts normal life around the world, social media platforms are seeing an unprecedented increase in activity. Published April 17, 2020.

Returns to increase because of social media shopping

Retail Technology Review

Growing social media commerce will cause one-in-five online shoppers to return more items, according to new research from international logistics company Advanced Supply Chain Group. Research of 2,000 online shoppers shows 34% will make more impulse buys as social media sites make it easier to buy products direct through in-platform selling tools.

How to Save 50% Per Social Media Video Campaign Impression [Video Template Included]

BigCommerce

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing?

How Digital Marketing is Different From Social Media Marketing?

Ecommerce Guru

All of us know that Digital Marketing and Social Media Marketing are synonymous terms in an age. However, the reality is social media is long preceded by Digital Marketing. The post How Digital Marketing is Different From Social Media Marketing?

Ecommerce Social Media Best Practices

ecomdash

Effective social media marketing is essential for running a successful online business. The post Ecommerce Social Media Best Practices appeared first on Ecomdash. Use these practices to help you engage with your audience. Ecommerce Marketing

Social Media Water Cooler: Q4 in Review

ROI Revolution

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Through Facebook’s Target Rating Point (TRP) Buying system, businesses can sync their social advertising to run between, throughout, or after their TV campaigns. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3?