Expert insights. Personalized for you.
The Rapid Rise of Social Shopping. Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. While organic posts and social media placements can be an effective way to drive traffic, converting social media shoppers is often a different story. Understanding the Situation of a Social Shopper. Convert Social Media Shoppers By Offering Incentives Early. MORE
The post 5 Ways to Boost Customer Retention Using Social Media appeared first on ECOMMERCE GROWTH Blog. Customer retention is key to your business success. Naturally, learning to use it to your advantage will benefit you a. MORE
But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing? MORE
With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. On April 30th, Facebook held their annual F8 conference with more than 5,000 developers, creators, and entrepreneurs coming together to discuss the recent technological advances and opportunities for the future of the social platform. MORE
Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. The point is, there are hundreds of social media platforms out there that you’ve never heard of, for virtually every niche, interest, or group of people. What is Vero Social Media? It’s true social. MORE
We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags. MORE
Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. Get a Free Social Advertising Evaluation. MORE
Welcome to our September 2020 Social Media Water Cooler. We hope you enjoyed the September Social Media Water Cooler! The post September Social Media Water Cooler: Facebook, Instagram, & Pinterest Updates appeared first on ROI Revolution. MORE
Welcome to our July 2020 Social Media Water Cooler. TikTok is ready to take its social media advertising to the next level with the launch of a new platform: TikTok for Business. For user trust on social platforms, Pinterest comes in second to LinkedIn. The social media giant is clearly taking several steps to forward racial justice internally and externally, but responses from its users and top advertisers are yet to be determined. MORE
As social media branding has evolved to the point of necessity, you're only hurting your business and your brand if you aren't taking advantage of it. Social media is an opportunity to humanize your brand and give customers a glimpse into your company's personality. Whether you have an eCommerce or lead generation business, getting started with a social media branding strategy should be a vital component of your inbound marketing efforts. MORE
But before we dive into those preparations , the August 2019 Edition of the Social Media Water Cooler highlights new features from Instagram, Snapchat, and Facebook: Instagram ‘Explores’ More Opportunity for Advertisers. This is an important part of our vision for a privacy-focused social platform — where you can interact in all the ways you’d want privately, from messaging to secure payments.” Thanks for joining us for the August 2019 Social Media Water Cooler! MORE
This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. As a social media influencer with more than 80K followers (@rigelgemini), I know that growth can take time. TIP #2: Employ a part-time social media assistant or intern from a local college or community to do daily posting for you. MORE
So while you’re sipping hot cocoa in front of the fireplace, we’ve compiled some of the top social media advertising updates from Q4 for you to reflect on. But before we get into that, let’s start our Q4 wrap up with a social media advertising term you should know! MORE
However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. However, whilst these developments offer new revenue streams for brands, could social media platforms’ move to direct-to-consumer shopping further exacerbate the platforms’ counterfeit problem? Daniel Shapiro Red Points social media counterfeiting MORE
Having a strong social media presence is a core component to a successful inbound marketing strategy. Put your business at an advantage by leveraging social media marketing tools to drive more traffic, engage more users and increase conversions. eCommerce Social Media MORE
With that, here’s our April Social Media Water Cooler! Social Media Usage Spikes From COVID-19. As COVID-19 disrupts normal life around the world, social media platforms are seeing an unprecedented increase in activity. Published April 17, 2020. MORE
Growing social media commerce will cause one-in-five online shoppers to return more items, according to new research from international logistics company Advanced Supply Chain Group. Research of 2,000 online shoppers shows 34% will make more impulse buys as social media sites make it easier to buy products direct through in-platform selling tools. MORE
The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg. Social Media MORE
136 Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. The ultimate goal of any social media community is to increase consumer trust among your brand. We're sharing valuable insights to help your brand create an engaging and memorable social media experience. Social Media Branding. You've stumbled upon a brand that looks interesting on social media. MORE
Independent retailers are being urged to get back onto social media and re-engage with local customers after new data revealed the extent of the drop-off since lockdown ended. Research from social media management platform Maybe has found that independent businesses have all but stepped away from social media since lockdown ended. Industry News consumer research convenience stores coronavirus Maybe* Social media MORE
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. MORE
Well, as a social marketer, your aim is to increase your business results. For this, you must be implementing various methods and techniques in your social media marketing strategy. But, all your social media marketing efforts will go in vain, if you […]. The post Social Media Objectives You Should Fix For Your Business This Festive Season appeared first on MakeWebBetter. The festive season is about to arrive and fill our lives with colors. MORE
Welcome to our June 2020 Social Media Water Cooler. While Tiktok is relatively new to the social media advertising space, it has potential to spread content unlike any other platform because its algorithm favors trending content. This feature will only further establish the social networking giant’s ability to become a holistic platform that meets users’ full range of digital needs. That’s it for our June 2020 Social Media Water Cooler! MORE
Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty MORE
Welcome to our May 2020 Social Media Water Cooler. That’s it for our May 2020 Social Media Water Cooler. Click here for past editions of the Social Media Water Cooler. Published May 26, 2020. MORE
Social Media has become one of the most influential marketing tools used today. Some believe social media branding is as easy as posting photos every once in a while. Social Media Branding Basics. What Is Social Media Branding? MORE
Welcome to our June 2020 Social Media Water Cooler. While Tiktok is relatively new to the social media advertising space, it has potential to spread content unlike any other platform because its algorithm favors trending content. This feature will only further establish the social networking giant’s ability to become a holistic platform that meets users’ full range of digital needs. That’s it for our June 2020 Social Media Water Cooler! MORE
When it comes to social media conferences, 2019 is full of them. The post Top Social Media Conferences for 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingThere’s one virtually every month, in every state across the nation. Read More. MORE
Almost everyone has a social media account, but is it used correctly? billion social media users and counting, the use of social platforms continues to grow. The post Key Strategies to Build your Social Media Brand appeared first on PERQ. Blogs COVID-19 Resources Marketing Social Media social media audience social media brand social media goals social media planning social media posts social media strategy MORE
By Gilles Rousseau, Splashlight Both my brand executive experience at LVMH, Richemont and Christie’s and my current role at Splashlight (a leading visual content creation company geared towards e-Commerce and social media), give me a unique perspective on the importance of visual content to drive purchase decision and conversion in e-Commerce and social media. We are at a stage where social media communication can dictate trends to consumers. MORE
All of us know that Digital Marketing and Social Media Marketing are synonymous terms in an age. However, the reality is social media is long preceded by Digital Marketing. The post How Digital Marketing is Different From Social Media Marketing? MORE
Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. On the timeline of marketing and marketing automation, social media is one of the newest business tools for retailers to utilize. That’s why a strategy that implements both bots and human interactions is the best practice for social care. MORE
We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […]. Age of the Customer social marketing social media b2c marketing social media marketing MORE
Effective social media marketing is essential for running a successful online business. The post Ecommerce Social Media Best Practices appeared first on Ecomdash. Use these practices to help you engage with your audience. Ecommerce Marketing MORE
Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda. MORE
Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools. MORE
By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer. Brands today need to prioritize a detailed and thorough social media handbook. 6 Steps To Epic Social Customer Care 1. MORE
Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Through Facebook’s Target Rating Point (TRP) Buying system, businesses can sync their social advertising to run between, throughout, or after their TV campaigns. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3? MORE
Social Media Related Topics Neil Patel
SEPTEMBER 25, 2020
Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda.
Groove
SEPTEMBER 18, 2020
Having a strong social media presence is a core component to a successful inbound marketing strategy. Put your business at an advantage by leveraging social media marketing tools to drive more traffic, engage more users and increase conversions. eCommerce Social Media
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Retail TouchPoints
JULY 7, 2019
However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. However, whilst these developments offer new revenue streams for brands, could social media platforms’ move to direct-to-consumer shopping further exacerbate the platforms’ counterfeit problem? Daniel Shapiro Red Points social media counterfeiting
Groove
DECEMBER 9, 2019
Social Media has become one of the most influential marketing tools used today. Some believe social media branding is as easy as posting photos every once in a while. Social Media Branding Basics. What Is Social Media Branding?
Groove
APRIL 30, 2020
As social media branding has evolved to the point of necessity, you're only hurting your business and your brand if you aren't taking advantage of it. Social media is an opportunity to humanize your brand and give customers a glimpse into your company's personality. Whether you have an eCommerce or lead generation business, getting started with a social media branding strategy should be a vital component of your inbound marketing efforts.
ROI Revolution
SEPTEMBER 17, 2020
Welcome to our September 2020 Social Media Water Cooler. We hope you enjoyed the September Social Media Water Cooler! The post September Social Media Water Cooler: Facebook, Instagram, & Pinterest Updates appeared first on ROI Revolution.
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Kissmetrics
JUNE 14, 2018
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.
TalkingRetail
AUGUST 12, 2020
Independent retailers are being urged to get back onto social media and re-engage with local customers after new data revealed the extent of the drop-off since lockdown ended. Research from social media management platform Maybe has found that independent businesses have all but stepped away from social media since lockdown ended. Industry News consumer research convenience stores coronavirus Maybe* Social media
Omniconvert
SEPTEMBER 15, 2020
The post 5 Ways to Boost Customer Retention Using Social Media appeared first on ECOMMERCE GROWTH Blog. Customer retention is key to your business success. Naturally, learning to use it to your advantage will benefit you a.
BigCommerce
FEBRUARY 1, 2019
Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty
Bryan Eisenberg
APRIL 4, 2017
The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg. Social Media
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Retail TouchPoints
JUNE 7, 2019
Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. On the timeline of marketing and marketing automation, social media is one of the newest business tools for retailers to utilize. That’s why a strategy that implements both bots and human interactions is the best practice for social care.
BigCommerce
AUGUST 8, 2017
Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. Get a Free Social Advertising Evaluation.
Ecommerce Platforms
JULY 31, 2018
Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.
ROI Revolution
JULY 31, 2019
But before we dive into those preparations , the August 2019 Edition of the Social Media Water Cooler highlights new features from Instagram, Snapchat, and Facebook: Instagram ‘Explores’ More Opportunity for Advertisers. This is an important part of our vision for a privacy-focused social platform — where you can interact in all the ways you’d want privately, from messaging to secure payments.” Thanks for joining us for the August 2019 Social Media Water Cooler!
UpSellIt
SEPTEMBER 26, 2019
The Rapid Rise of Social Shopping. Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. While organic posts and social media placements can be an effective way to drive traffic, converting social media shoppers is often a different story. Understanding the Situation of a Social Shopper. Convert Social Media Shoppers By Offering Incentives Early.
Zmags
JULY 24, 2018
We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.
Retail TouchPoints
FEBRUARY 8, 2019
This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. As a social media influencer with more than 80K followers (@rigelgemini), I know that growth can take time. TIP #2: Employ a part-time social media assistant or intern from a local college or community to do daily posting for you.
ROI Revolution
JULY 20, 2020
Welcome to our July 2020 Social Media Water Cooler. TikTok is ready to take its social media advertising to the next level with the launch of a new platform: TikTok for Business. For user trust on social platforms, Pinterest comes in second to LinkedIn. The social media giant is clearly taking several steps to forward racial justice internally and externally, but responses from its users and top advertisers are yet to be determined.
ROI Revolution
JULY 1, 2020
Welcome to our June 2020 Social Media Water Cooler. While Tiktok is relatively new to the social media advertising space, it has potential to spread content unlike any other platform because its algorithm favors trending content. This feature will only further establish the social networking giant’s ability to become a holistic platform that meets users’ full range of digital needs. That’s it for our June 2020 Social Media Water Cooler!
ROI Revolution
JUNE 24, 2020
Welcome to our June 2020 Social Media Water Cooler. While Tiktok is relatively new to the social media advertising space, it has potential to spread content unlike any other platform because its algorithm favors trending content. This feature will only further establish the social networking giant’s ability to become a holistic platform that meets users’ full range of digital needs. That’s it for our June 2020 Social Media Water Cooler!
ROI Revolution
DECEMBER 23, 2019
So while you’re sipping hot cocoa in front of the fireplace, we’ve compiled some of the top social media advertising updates from Q4 for you to reflect on. But before we get into that, let’s start our Q4 wrap up with a social media advertising term you should know!
ROI Revolution
JUNE 5, 2019
With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. On April 30th, Facebook held their annual F8 conference with more than 5,000 developers, creators, and entrepreneurs coming together to discuss the recent technological advances and opportunities for the future of the social platform.
CPC Strategy
OCTOBER 10, 2018
When it comes to social media conferences, 2019 is full of them. The post Top Social Media Conferences for 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingThere’s one virtually every month, in every state across the nation. Read More.
Groove
MARCH 30, 2020
Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. The ultimate goal of any social media community is to increase consumer trust among your brand. We're sharing valuable insights to help your brand create an engaging and memorable social media experience. Social Media Branding. You've stumbled upon a brand that looks interesting on social media.
PERQ
APRIL 24, 2020
Almost everyone has a social media account, but is it used correctly? billion social media users and counting, the use of social platforms continues to grow. The post Key Strategies to Build your Social Media Brand appeared first on PERQ. Blogs COVID-19 Resources Marketing Social Media social media audience social media brand social media goals social media planning social media posts social media strategy
Kissmetrics
APRIL 4, 2018
Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. The point is, there are hundreds of social media platforms out there that you’ve never heard of, for virtually every niche, interest, or group of people. What is Vero Social Media? It’s true social.
ROI Revolution
MAY 26, 2020
Welcome to our May 2020 Social Media Water Cooler. That’s it for our May 2020 Social Media Water Cooler. Click here for past editions of the Social Media Water Cooler. Published May 26, 2020.
Forrester's Customer Insights
MAY 13, 2020
We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess. Companies are the party crashers that social […]. Age of the Customer social marketing social media b2c marketing social media marketing
MakeWebBetter
SEPTEMBER 26, 2019
Well, as a social marketer, your aim is to increase your business results. For this, you must be implementing various methods and techniques in your social media marketing strategy. But, all your social media marketing efforts will go in vain, if you […]. The post Social Media Objectives You Should Fix For Your Business This Festive Season appeared first on MakeWebBetter. The festive season is about to arrive and fill our lives with colors.
Retail TouchPoints
AUGUST 14, 2017
By Gilles Rousseau, Splashlight Both my brand executive experience at LVMH, Richemont and Christie’s and my current role at Splashlight (a leading visual content creation company geared towards e-Commerce and social media), give me a unique perspective on the importance of visual content to drive purchase decision and conversion in e-Commerce and social media. We are at a stage where social media communication can dictate trends to consumers.
ROI Revolution
APRIL 17, 2020
With that, here’s our April Social Media Water Cooler! Social Media Usage Spikes From COVID-19. As COVID-19 disrupts normal life around the world, social media platforms are seeing an unprecedented increase in activity. Published April 17, 2020.
Retail Technology Review
NOVEMBER 26, 2019
Growing social media commerce will cause one-in-five online shoppers to return more items, according to new research from international logistics company Advanced Supply Chain Group. Research of 2,000 online shoppers shows 34% will make more impulse buys as social media sites make it easier to buy products direct through in-platform selling tools.
BigCommerce
JULY 26, 2018
But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing?
Ecommerce Guru
APRIL 18, 2020
All of us know that Digital Marketing and Social Media Marketing are synonymous terms in an age. However, the reality is social media is long preceded by Digital Marketing. The post How Digital Marketing is Different From Social Media Marketing?
ecomdash
OCTOBER 29, 2019
Effective social media marketing is essential for running a successful online business. The post Ecommerce Social Media Best Practices appeared first on Ecomdash. Use these practices to help you engage with your audience. Ecommerce Marketing
ROI Revolution
JANUARY 21, 2019
Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Through Facebook’s Target Rating Point (TRP) Buying system, businesses can sync their social advertising to run between, throughout, or after their TV campaigns. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3?
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