INDUSTRY INSIGHTS YOUR PEERS ARE READING
The Rapid Rise of Social Shopping. Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Understanding the Situation of a Social Shopper. Getting Social. MORE
But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing? MORE
Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor MORE
To make sure you have all the available resources going into the second half of the year, here are the newest social media tools from Facebook, Snapchat, Instagram, and (newcomer) TikTok. TikTok has become one of the most popular social media apps in the world, with 26.5 MORE
With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. Q3 is right around the corner! MORE
Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? MORE
We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags. MORE
Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. MORE
An industry report has found that almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles. These figures have worsened since a similar study was carried out 12 months beforehand. Critical issues Internet Retailing MORE
New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call MORE
They can also be easily shared on various social media platforms to increase reach and gain followers. For businesses seeking to establish their goodwill on the social front, this is probably the best strategy to rely upon. MORE
Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media MORE
Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers. MORE
Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networksAd Revenue “It’s every bit as certain as death and taxes.” MORE
This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. MORE
But before we dive into those preparations , the August 2019 Edition of the Social Media Water Cooler highlights new features from Instagram, Snapchat, and Facebook: Instagram ‘Explores’ More Opportunity for Advertisers. MORE
You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. MORE
However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. Daniel Shapiro Red Points social media counterfeiting MORE
Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. MORE
Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 Read more The post How to integrate your email marketing and social media efforts appeared first on Ecommerce Marketing Automation | Omnisend MORE
Does the thought of social media conjure up images of people sharing and pinning products — without ever buying a single item? If so, it’s time to update your understanding of the current social media landscape. Research shows that close to half of users are making product purchases that start on social media. This is the social landscape that e-commerce companies are now competing in. MORE
Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support. MORE
You know that social media is an important part of any seller’s marketing strategy, and you’ve researched how to get started and how to avoid some of the pitfalls and mishaps that dot the landscape. Many brands — 89%, according to the social media agency We Are Social — choose to delete or hide offensive comments because the line between debate and abuse can seem fuzzy. You’re a savvy seller. MORE
The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg. Social Media MORE
179 B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […]. MORE
The social web is huge. But, how much time and money should you devote to each social network? How much are 100 social media followers really worth? Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers. MORE
Well, as a social marketer, your aim is to increase your business results. For this, you must be implementing various methods and techniques in your social media marketing strategy. But, all your social media marketing efforts will go in vain, if you […]. MORE
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. MORE
Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty MORE
The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? Use Thoughtful, Conversion-Oriented Social Sharing Buttons. Social Media MORE
What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Then, it’s time to hit social media. 5 Ways Social Media Improves Ecommerce Loyalty Programs. MORE
When it comes to social media conferences, 2019 is full of them. The post Top Social Media Conferences for 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingThere’s one virtually every month, in every state across the nation. Read More. MORE
First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers. MORE
Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. social media ai Tara Jones Allant Group MORE
Keeping your customers happy is your number one priority, right? It’s why so many e-commerce stores invest heavily in their customer support departments. And those that don’t? Well, they lose their customer’s trust and then their customer’s custom due to ineffective or slow response times. MORE
Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools. MORE
Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. Mike also runs the largest social media conference in the world called Social Media Marketing World which is happening from March 22-24. MORE
Each episode is an intriguing challenge involving an… The post Patrick Wind: Paid Social Media Mistakes and an Untapped Marketing Channel to Keep an Eye on appeared first on eCommerce Growth Blog. Welcome to Growth Interviews! MORE
By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Brands today need to prioritize a detailed and thorough social media handbook. MORE
Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3? MORE
When social media was a nascent idea many of its products and features felt crazy. But with all well-adopted new ideas, social media grew and these practices became commonplace. Then social media features were optimized: feeds became easier to navigate, sharing became the norm and communicating via the internet became standard. However, social media practices are only beginning to be adopted by other types of apps. MORE
Social Media Related Topics 
Retail TouchPoints
JULY 7, 2019
However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. Daniel Shapiro Red Points social media counterfeiting
Retail TouchPoints
SEPTEMBER 6, 2019
By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Brands today need to prioritize a detailed and thorough social media handbook.
Forrester eCommerce
FEBRUARY 7, 2019
Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. social marketing social media earnings social advertising social networksAd Revenue “It’s every bit as certain as death and taxes.”
Forrester eCommerce
OCTOBER 10, 2018
Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Holiday 2018 social marketing digital retail retail social media
Kissmetrics
JULY 9, 2019
The social web is huge. But, how much time and money should you devote to each social network? How much are 100 social media followers really worth? Now before we dive into the data, keep in mind all of the stats are broken down based on 100 social followers.
Retail TouchPoints
JUNE 7, 2019
Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. social media ai Tara Jones Allant Group
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Zmags
JULY 24, 2018
We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.
Retail TouchPoints
FEBRUARY 8, 2019
This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.
Bryan Eisenberg
APRIL 4, 2017
The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg. Social Media
BigCommerce
FEBRUARY 1, 2019
Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty
Kissmetrics
APRIL 2, 2019
You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.
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Forrester eCommerce
MAY 2, 2018
B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].
BigCommerce
AUGUST 8, 2017
Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising.
Ecommerce Platforms
JULY 31, 2018
Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.
MakeWebBetter
SEPTEMBER 26, 2019
Well, as a social marketer, your aim is to increase your business results. For this, you must be implementing various methods and techniques in your social media marketing strategy. But, all your social media marketing efforts will go in vain, if you […].
Retail TouchPoints
AUGUST 14, 2017
First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers.
ROI Revolution
JULY 31, 2019
But before we dive into those preparations , the August 2019 Edition of the Social Media Water Cooler highlights new features from Instagram, Snapchat, and Facebook: Instagram ‘Explores’ More Opportunity for Advertisers.
Ecommerce Platforms
MARCH 5, 2017
Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support.
Bryan Eisenberg
APRIL 4, 2016
Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.
CPC Strategy
OCTOBER 10, 2018
When it comes to social media conferences, 2019 is full of them. The post Top Social Media Conferences for 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. Social Media MarketingThere’s one virtually every month, in every state across the nation. Read More.
My Wife Quit Her Job
FEBRUARY 23, 2017
Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. Mike also runs the largest social media conference in the world called Social Media Marketing World which is happening from March 22-24.
Kissmetrics
JUNE 14, 2018
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.
Retail Technology Review
MAY 14, 2019
An industry report has found that almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles. These figures have worsened since a similar study was carried out 12 months beforehand. Critical issues Internet Retailing
ROI Revolution
JUNE 5, 2019
With that, we bring you the June edition of “The Social Media Water Cooler.” As always, we’re covering new features and trends from the social media platforms most relevant to the digital marketing industry in 2019. Q3 is right around the corner!
Kissmetrics
DECEMBER 6, 2017
The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? Use Thoughtful, Conversion-Oriented Social Sharing Buttons. Social Media
Retail Technology Review
OCTOBER 24, 2017
New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call
GetElastic
APRIL 22, 2019
They can also be easily shared on various social media platforms to increase reach and gain followers. For businesses seeking to establish their goodwill on the social front, this is probably the best strategy to rely upon.
BigCommerce
FEBRUARY 27, 2018
Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.
ChannelAdvisor
DECEMBER 7, 2018
You know that social media is an important part of any seller’s marketing strategy, and you’ve researched how to get started and how to avoid some of the pitfalls and mishaps that dot the landscape. Many brands — 89%, according to the social media agency We Are Social — choose to delete or hide offensive comments because the line between debate and abuse can seem fuzzy. You’re a savvy seller.
Retail Technology Review
MARCH 13, 2018
Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor
Prisync
MARCH 5, 2019
Keeping your customers happy is your number one priority, right? It’s why so many e-commerce stores invest heavily in their customer support departments. And those that don’t? Well, they lose their customer’s trust and then their customer’s custom due to ineffective or slow response times.
ROI Revolution
SEPTEMBER 11, 2019
To make sure you have all the available resources going into the second half of the year, here are the newest social media tools from Facebook, Snapchat, Instagram, and (newcomer) TikTok. TikTok has become one of the most popular social media apps in the world, with 26.5
BigCommerce
JULY 26, 2018
But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? What is Social Video Marketing?
Omnisend
JULY 5, 2019
Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 Read more The post How to integrate your email marketing and social media efforts appeared first on Ecommerce Marketing Automation | Omnisend
ChannelAdvisor
AUGUST 28, 2019
When social media was a nascent idea many of its products and features felt crazy. But with all well-adopted new ideas, social media grew and these practices became commonplace. Then social media features were optimized: feeds became easier to navigate, sharing became the norm and communicating via the internet became standard. However, social media practices are only beginning to be adopted by other types of apps.
Kissmetrics
APRIL 4, 2018
Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media?
ROI Revolution
JANUARY 21, 2019
Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3?
Omniconvert
JULY 23, 2019
Each episode is an intriguing challenge involving an… The post Patrick Wind: Paid Social Media Mistakes and an Untapped Marketing Channel to Keep an Eye on appeared first on eCommerce Growth Blog. Welcome to Growth Interviews!
ChannelAdvisor
APRIL 1, 2019
Does the thought of social media conjure up images of people sharing and pinning products — without ever buying a single item? If so, it’s time to update your understanding of the current social media landscape. Research shows that close to half of users are making product purchases that start on social media. This is the social landscape that e-commerce companies are now competing in.
ecomdash
APRIL 23, 2019
What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Then, it’s time to hit social media. 5 Ways Social Media Improves Ecommerce Loyalty Programs.
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