The 6 Most Effective Types of Social Media Advertising in 2017


Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising.

Social media are like windows inside your company’s walls…

Bryan Eisenberg

The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg. Social Media

Trending Sources

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers.

Using Social Media for Customer Service

Ecommerce Platforms

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support.

The Data Digest: As Social Media Usage Grows, So Do Brand Woes

Forrester eCommerce

Let’s face it: We all know the feeling of logging into a social networking site and reacting with myriad emotions ranging from intrigue and delight to shock and shame. And no matter how hard we try to limit our time on social media or pull away – we just can’t bring ourselves to disconnect.

The Top 5 Mistakes People Make with Social Media Marketing


Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth. We’re going to visit the top five mistakes brands that are new to social media (and some that aren’t so new) make and discuss what they can do to fix them.

Go The Distance With Your Marketing – Understand Why Customers Use Social Media

Forrester eCommerce

Headlines such as “Your Instagram Posts May Hold Clues to Your Mental Health” and “One Social Network Ranked Worst for Young People’s Mental Health and Well-being” appear across marketing publications and the mainstream news. What makes social media so addictive and occasionally problematic?

Four Ways To Inspire And Delight On Social Media This Holiday Season

Kibo Commerce

The influence of social media on commerce is now undeniable, even if the […]. The post Four Ways To Inspire And Delight On Social Media This Holiday Season appeared first on The Omni Channel.

3 Ways to Leverage Social Media For Your Rewards Program

What’re the first few things you do after waking up in the morning? Is one of those things checking your mobile device? If so, you’re not alone. According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. Reward Program Strategy

Email Marketing Vs. Social Media Marketing: What do Millennials Respond to Most?


Before there was Myspace, Facebook, or any other social media channel there was e-mail. When social media channels began growing in popularity—marketers were naturally all over it. Digital marketers use email and social media to reach larger audiences.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


5X — Instagram growth rate compared to overall social network usage in the U.S. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).

The Data Digest: Social Media And The Summer Getaway

Forrester eCommerce

customer insights data insights social media travel & leisureThe many automated “out of office” messages that return when I send emails each day are a sure sign that summer vacations are in full swing. Whether people are enjoying life unplugged or preparing for a seasonal destination, one topic seems to dominate thoughts and conversations: the leisure getaway. The conversation that occurs between friends […].

Why Email Social Media Authentication is Your Key to Mobile Marketing Gold


Blog Articles CloudHygiene email data email list email marketing social media Social Media AuthenticationYour email database contains thousands or even millions of addresses. How can you pinpoint the ones that might respond to mobile marketing campaigns?

Budgeting for Word of Mouth through the Customer Experience

Bryan Eisenberg

What kind of things could you include to align your values and beliefs to your social media/word of mouth triggers? Customer Experience Social MediaThis week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of Mouth.

The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

Forrester eCommerce

While Facebook again signaled on its latest earnings call that the ad load in its core News Feed is approaching an upper limit, other social networks have more room to increase their ad load.

What should you be known for?

Bryan Eisenberg

Books Personal Branding Social MediaMy friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known!

The Data Digest: Empowered Customers Paint Their Own Future

Forrester eCommerce

Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media advocating for its revival.

Navigating The Evolving Social Media Landscape


Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media. It was the year that the lines between social media platform and video hosting platform blurred forever.

71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Optimization Search Marketing Web Analytics content marketing email marketing growth hacks marketing resources social media marketingHere's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising.

SEO 55

The Power of the People: How User-Generated Content Can Boost Sales


Marketing Strategy Partners Social MediaSatisfied customers are one of your most valuable assets. You should work to keep them happy, but you can also use them to your advantage. The post The Power of the People: How User-Generated Content Can Boost Sales appeared first on Bronto Blog.

Blog 15

The Commerce Marketer Podcast: The Visual Side of Marketing


Now that consumers are socially connected at every second, it’s more important than ever to tie such social behavior into your ecommerce efforts. Podcasts Social Media

Blog 19

Deck the Halls With Revenue This Year


Holiday Marketing Partners Social MediaTo help you prepare for the influx of shoppers, we've asked several industry experts for their hottest tips to "sleigh" your way to holiday earnings. The post Deck the Halls With Revenue This Year appeared first on Bronto Blog.

Blog 14

How User-Generated Content Exponentially Boosts Growth

Demac Media

With the rise of social media, social channels became the standard for engagement. But brands quickly learned that simply being present on social was not enough: Brands needed to be content machines and automate engagement to rise above the noise.

Demo 28

4 Simple Steps to Make Old Data New


Blog Articles B2B data data enhancement email list email list cleaning email marketing email verification Social Media AuthenticationSo you want to fire up your marketing efforts, and that in-house email list you’ve been building for years seems like a great place to start.

Be a Sherpa: Guiding Loyalty Through Consumer Experiences


Email Marketing Marketing Strategy Post-Purchase Publications Social MediaWhat makes customers loyal to your brand? Much of it depends on your ability to offer a relevant, frictionless and engaging experience.

Blog 16

See What Happens When Boathouse Uses Intelligent Digital Marketing to Boost Sales

Demac Media

In a short period of time Demac Media was able to achieve off-the-chart growth for Boathouse, driving revenue up 200% year-over-year for the retailer. The post See What Happens When Boathouse Uses Intelligent Digital Marketing to Boost Sales appeared first on Demac Media.

PPC 21

Keep Your Social Media Organized This Holiday Season


Social media marketing is very important during the holiday season. This year, use these tips to plan your posts on a holiday social media calendar. The post Keep Your Social Media Organized This Holiday Season appeared first on ecomdash.

The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0


Marketing Strategy Mobile Podcasts Social MediaSomething Digital’s Phillip Jackson discusses how site search is changing and what the future looks like for commerce marketers. The post The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0

Blog 11

Snapchat Tips for Ecommerce Store Owners


This is mostly because it is focused on sending photos and video messages, which eventually expire after a set duration and it is difficult to see any potential benefits of this particular social networking application. Social Media Management

Facebook Ads: 4 Strategies You Can’t Ignore!

ROI Revolution

These ads show up directly in a user’s news feed and generate more clicks at a lower cost per click than any other social media ad unit ROI has tested. Facebook has a veritable monopoly on the social media scene.

How to Determine the Success of Your Influencer Program


Blog Posts Marketing influecer influencer marketing marketing prodeals social mediaWith over 47% of online consumers using ad-blocker, marketers can. The post How to Determine the Success of Your Influencer Program appeared first on SheerID.

Clicks and Mortar: How One Retailer Is Making It Work


Email Marketing Marketing Strategy Social MediaMarketers must offer a truly unified shopping experience across channels. See how Sportsman's Warehouse approached the task and keeps their customers coming back.

How to Write Facebook Ads with Insane Conversion Rates


Blog Ecommerce Tips ecommerce marketing seller tips social media marketing tips trendingWanting to improve your ecommerce Facebook ads? You have come to the right place. Find out how to write successful ads with outstanding conversion rates. Read more. The post How to Write Facebook Ads with Insane Conversion Rates appeared first on ecomdash.

Want Instragrammable Conversions? Leverage Context

Bryan Eisenberg

But before we look at the landing page alternative, let us look at the catalyst, in this case the Instagram ad that persuaded me to click through and break my social browsing experience. Error 403!

How retailers can use technology to become data driven in a multi-channel world

Retail Technology Review

The retail market has changed; Amazon et al have transformed customer expectations; digital native millennials have a very different outlook to previous generations; and the influence of external factors such as social media can be both good and bad By Peter Ruffley, Chairman at Zizo.

Growing your Online Business with Instagram


In 2011, Instagram had about 5 million users and was still a burgeoning social network that had a lot to learn. It seems like too much an effort to learn about another social media platform and build up your presence on it. Digital Marketing Trends Social Media Management

3 Psychology Tips to Boost Foot Traffic To Your Store


Maybe you've run a social media campaign on Instagram, or shared virtual coupons that can only be redeemed in-store. As a wireless retailer, you have probably already tried a few tactics to improve your store's foot traffic.

How to Build an Influencer Program for Your Brand in 6 Months (No Massive Payout Required)


It’s a question I’m asked at every single in-person meetup I do: “What is your advice about using social influencers to grow sales?”. And brands across the spectrum of industries use social media influencer marketing in a variety of ways. Even social media stars.

What Happens When a Retailer Uses Intelligent Digital Marketing

Demac Media

In a short period of time Demac Media was able to achieve off-the-chart growth for Boathouse, driving revenue up 200% year-over-year for the retailer. The post What Happens When a Retailer Uses Intelligent Digital Marketing appeared first on Demac Media.