The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue.

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Kissmetrics

The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? Use Thoughtful, Conversion-Oriented Social Sharing Buttons. Social Media

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising.

What Marketers Need To Know: Social Media Q1 2018 Roundup

Forrester eCommerce

B2C marketing digital business social marketing social media earnings facebook Snapchat twitterQ1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

What is Vero? 9 Things About the New Social Media App

Kissmetrics

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media?

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. We are at a stage where social media communication can dictate trends to consumers.

151: How Mike Stelzner Created A Multi Million Dollar Social Media Marketing Site And Conference

My Wife Quit Her Job

Mike runs the ridiculously popular site Social Media Examiner which gets an insane amount of traffic. Mike also runs the largest social media conference in the world called Social Media Marketing World which is happening from March 22-24.

Complaining consumers target retailers through social media

Retail Technology Review

New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

Retailers could lose customers if they misjudge social media

Retail Technology Review

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor

Using Social Media for Customer Service

Ecommerce Platforms

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support.

Follow us on Social Media!

Prisync

We always feel that you, as a customer of Prisync, are with us during our journey and now we need some help to make our social media accounts better and more visible. The post Follow us on Social Media!

How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years.

Competitive Intelligence Series: Analysing your competitors through social media analysis

Prisync

Social media analysis needs to be a crucial part of your e-commerce strategy because it enables you to perform different tasks that could be of advantageous for your own business. One of the most important reasons is to understand the social media strategy of your competitors.

How to Measure Social Media ROI for eCommerce Businesses

Lemonstand

You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. Why you need to measure your social media ROI.

Keep Your Social Media Organized This Holiday Season

ecomdash

Social media marketing is very important during the holiday season. This year, use these tips to plan your posts on a holiday social media calendar. The post Keep Your Social Media Organized This Holiday Season appeared first on ecomdash.

The Top 5 Mistakes People Make with Social Media Marketing

ChannelAdvisor

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth. We’re going to visit the top five mistakes brands that are new to social media (and some that aren’t so new) make and discuss what they can do to fix them.

Navigating The Evolving Social Media Landscape

ChannelAdvisor

Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media. It was the year that the lines between social media platform and video hosting platform blurred forever.

Four Ways To Inspire And Delight On Social Media This Holiday Season

Kibo

The influence of social media on commerce is now undeniable, even if the […]. The post Four Ways To Inspire And Delight On Social Media This Holiday Season appeared first on The Omni Channel.

Why Email Social Media Authentication is Your Key to Mobile Marketing Gold

Webbula

Blog Articles CloudHygiene email data email list email marketing social media Social Media AuthenticationYour email database contains thousands or even millions of addresses. How can you pinpoint the ones that might respond to mobile marketing campaigns?

3 Ways to Leverage Social Media For Your Rewards Program

Smile.io

What’re the first few things you do after waking up in the morning? Is one of those things checking your mobile device? If so, you’re not alone. According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. Reward Program Strategy

Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping.

11 Simple Post Ideas to Skyrocket Your Social Media Activity

Payoneer

Social media platforms have developed into some the most successful marketing spaces. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic ( Blue Corona ). In order for social media managers, entrepreneurs, and marketers to persevere, consistency is key. Animated images are blowing up on social media and that’s a perfect reason to be using them.

Email Marketing Vs. Social Media Marketing: What do Millennials Respond to Most?

Powerinbox

Before there was Myspace, Facebook, or any other social media channel there was e-mail. When social media channels began growing in popularity—marketers were naturally all over it. Digital marketers use email and social media to reach larger audiences.

A Social Take On Social Selling

Forrester eCommerce

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. sales social commerce social intelligence social marketing social media Caroline Robertson Mary Shea social selling

B2B 236

Why Weird Ecommerce Ads Kill It on Facebook

Zaius

Unlike Instagram or Google or other paid social media, you never know what will work to gain attention from your buyers and drive and high conversion rate for new traffic. Article Optimization ecommerce ads facebook ads paid social media campaigns

The Data Digest: Facebook’s Heaviest Users Are Concerned About Online Privacy But Fail To Act Accordingly

Forrester eCommerce

privacy social mediaI would like to introduce myself as a new member of Forrester Data’s data science team.

Move Beyond Email Marketing in Ecommerce

Zaius

Get creative on social. As well as using paid social media ads as a way of retargeting customers, it’s also important to use this channel organically to build up a loyal base of engaged followers. If you’re a new brand, you can use email as a way to alert your subscribers to your social media presence and offer incentives and coupons for following you. Article Attribution omnichannel omnichannel marketing push notifications retargeting social media

See The Forest For The Trees In Facebook’s Cambridge Analytica Problem

Forrester eCommerce

The Cambridge Analytica scandal has exposed the social network’s egregious misstep. social marketing social media ad targeting advertising data data breach facebook privacy social advertising social networks user dataShame on Facebook. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them.

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)

Kissmetrics

In 2018, if your social media strategy isn’t working in conjunction with your content strategy, you’re falling behind the curve. There’s a reason 10% of professional marketers report social media marketing as the strategy most likely to yield big rewards in 2018.

What should you be known for?

Bryan Eisenberg

Books Personal Branding Social MediaMy friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known!

What The Cambridge Analytica / Facebook Drama Tells Us About The New Brand Safety

Forrester eCommerce

advertising branding marketing & strategy social media MarketingWe didn’t think the Cambridge Analytica story could get any darker, but clearly it has. Yesterday the New York Times reported that Cambridge Analytica filed for bankruptcy as clients flee the firm post improper data harvesting and suspect targeting practices for election manipulation. The article disclosed that Cambridge Analytica had been planning to reorganize with […].

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

Kissmetrics

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. With growth like that, it’s a no-brainer for marketers to implement Instagram into their social strategies. Social Media

Listen Up: Here Is Forrester’s Overview Of 31 Social Listening Platforms 

Forrester eCommerce

53% of business and technology decision-makers and influencers tell us they want to better leverage social listening technologies to understand customer requirements and achieve their firm’s goal of addressing rising customer expectations. This shouldn’t come as a surprise; social listening platforms offer a unique window into customers’ lives, opinions, and preferences.

Facebook Fumbles Its Own Brand Crisis

Forrester eCommerce

If you are looking for more catastrophizing around the near-term death of social marketing, you’ve come to the wrong blog post. branding risk management social marketing social media MarketingMark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means for marketers.

6 Instagram Marketing Trends To Be Aware Of In 2018

Kissmetrics

Now, you have great content to repurpose for other social media channels as well. Social MediaLast year, my friend checked her Instagram engagement numbers and noticed something unusual. They tanked. “I

Should Retailers Steer Clear Of Facebook After The Cambridge Analytica Scandal?

Retail TouchPoints

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission.

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Kissmetrics

So it’s pretty clear that if 2% reach is too much, we’re nearing the end of an era in terms of Organic Reach being the best viable option for spreading your brand on social media. Social media is a top-of-the-funnel endeavor, and you have to treat it that way.

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Kissmetrics

Promoting on social can feel like a popularity rollercoaster. Putting time, money, and effort into creating a social strategy that doesn’t get attention can feel like a waste of time. Each time you post on social, you want to have a clearly defined purpose. Social Media

LinkedIn Pulse: A Complete Guide (+ Examples)

Kissmetrics

If you want to build a good reputation online, increase your credibility, and reach a larger audience, publishing content on social media can help you do that. LinkedIn Pulse takes social media content a step further with an online news aggregation feed. Social Media