Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. -based owner. TikTok is appealing the ban on the grounds that it is unconstitutional, with a ruling expected by December.

Social Media 298

Social Media Channel Marketing Other 298

Groove

OCTOBER 11, 2024

As opposed to other marketing platforms, where you have to wait for customers to engage with a particular channel — such as Google, social media, or email — MMS and SMS text message marketing let you reach your customers immediately. Leveraging Social Media Social media can promote SMS messaging sign-ups to boost engagement.

Merchant Services 352

Merchant Services eCommerce Platforms eCommerce Marketing 352

Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media. 30 during the Bulls vs.

Games 288

Games Social Media Presentation Events 288

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

SEPTEMBER 20, 2024

It’s not exactly startling news; by now, most policymakers and consumers are aware, at least at a high level, that social media and streaming services have been collecting user data for years , often without clear indications that they were doing so or opportunities for users to opt out.

Social Media 264

Social Media Consumer Information Subscription 264

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Applications close on Feb.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

Forrester eCommerce

OCTOBER 21, 2024

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Our research reveals a clear leader in the realm of social media […]

Social Media 221

Social Media B2B Marketing 221

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. Consumers now prioritize how a product can immediately fit into their lifestyle, with social content shaping their choices.

Consumer 277

Consumer Social Media Fulfillment Shipping Costs 277

Retail TouchPoints

NOVEMBER 26, 2024

The new program also rewards shoppers for non-transactional engagement, such as referring friends, social media activities, and writing reviews. We also wanted to transcend the typical transactional reward points and thank our customers for referrals, reviews and social media engagement.

Social Media 288

Social Media Gifts Omnichannel Reference 288

Groove

OCTOBER 22, 2024

These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. What Is an Omnichannel eCommerce Platform? An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Retail TouchPoints

NOVEMBER 29, 2024

South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping. There also seems to be a greater willingness among APAC consumers to buy directly through social media, in-app.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Groove

NOVEMBER 9, 2024

Other content types that are well worth leveraging include social media and video. Social media is a great way to reach customers in places where they already spend the majority of their time online, and v ideo content can be especially effective at driving engagement.

Blog 367

Blog eCommerce Marketing SEO 367

Retail TouchPoints

MARCH 6, 2025

Considering that almost every brand today has a strong digital presence, including website(s) and/or social media profile(s), there have never been more opportunities for bad actors to copy brands identities. Why Cyber Criminals Pretend to be You In 2023, the FTC received 330,000+ reports of business impersonation scams. based scams.

Payment Services 232

Payment Services Social Media Download Information 232

Forrester eCommerce

JULY 1, 2024

What if the US Supreme Court supported a law in which the government could force the New York Times and Wall Street Journal to publish stories against their will? What if the editors at those news outlets no longer had the power to turn down stories that they found objectionable — ones containing hate speech […]

Social Media 259

Social Media B2C Marketing Customer 259

Forrester eCommerce

JULY 11, 2021

Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Men and women took […].

Social Media 545

Social Media Customer 545

Retail TouchPoints

APRIL 10, 2025

When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships.

Consumer 147

Consumer Social Media Retail Marketing 147

Retail TouchPoints

OCTOBER 30, 2024

For example, the brand recently unveiled its latest holiday campaign featuring Grammy award-winning and entrepreneur Megan Thee Stallion, which will include behind-the-scenes content, social media takeovers, holiday-inspired Q&As and more.

Social Media 287

Social Media Omnichannel Apparel Marketing 287

Groove

NOVEMBER 7, 2024

For example, the same promotions are presented both on social media and through email to ensure consistency. If your social media and email teams have to operate consistently, for example, they need to work together closely to ensure their practices reflect each other and deliver consistent experiences.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Retail TouchPoints

DECEMBER 5, 2024

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.

Social Media 289

Social Media Omnichannel Fashion Retail 289

Forrester eCommerce

APRIL 29, 2021

Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Channel 535

Channel Social Media Download B2B 535

Forrester eCommerce

JANUARY 11, 2021

Change management has continued to be a hot topic on social media and customer inquiry. As a process symbolizing traditional IT service management and the ITIL framework, it’s under increasing pressure to modernize in response to Agile and DevOps trends.

Management 526

Management Social Media Customer 526

Retail TouchPoints

DECEMBER 17, 2024

. ‘Love Stories by David’s’ to Anchor Pearl Media Offerings Image courtesy David’s Bridal Founded in 2016, Love Stories TV boasts more than 20 million viewers for its library of over 30,000 videos across content platforms including social media, YouTube, podcasts, linear TV and video on-demand.

Social Media 246

Social Media Gifts Consumer Retail 246

Retail TouchPoints

NOVEMBER 27, 2024

The Jill Martin Peacock special is part of Macy’s larger Parade of Deals campaign, which features daily exclusive offers from top brands and also is being promoted across social media with the help of the retailer’s slate of influencer partners.

Toys 277

Toys Gifts Social Media Fashion 277

Retail TouchPoints

OCTOBER 17, 2024

Achieving One-to-One Personalization in Marketing Campaigns One of the most talked-about use cases of generative AI across all industries is the near instantaneous production of written content, such as emails and social media posts.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

NOVEMBER 1, 2024

I will be engaging my ‘AI twigs’ later this year to extend my reach and handle my online social media interactions, whilst I continue to focus on my art from the comfort and solace of my studio.” Senate Judiciary Subcommittee on Intellectual Property regarding her fears surrounding AI. “I

Social Media 293

Social Media Arts Subscription Technology 293

Retail TouchPoints

FEBRUARY 14, 2025

While social media and the ever-presence of influencers cant be ignored, its clear that Digital PR can make beauty challenger brands shine in ways no other channel can. These impressions also will impact their view of your products, leaving a lasting impression that puts your brand on top of beauty consumers wish lists.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Forrester eCommerce

SEPTEMBER 11, 2023

Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet.

Social Media 460

Social Media Marketing 460

Forrester eCommerce

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. The rapid evolution of generative AI technology within the social tech landscape sparked a race among providers […]

Social Media 384

Social Media Technology Marketing B2C 384

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. In fact, marketing agency Empower said its seen a 90% increase in consumer interest in the advent calendar category since 2020.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Retail TouchPoints

DECEMBER 18, 2024

Brands will be able to sponsor second-screen experiences during pivotal show moments and across both series social media channels, which collectively have more than 1.5 Etalk, Canadas longest running entertainment news program, will unveil a shoppable experience that features accessible fashion inspired by celebrities.

Social Media 255

Social Media Fashion Gifts SEO 255

Retail TouchPoints

NOVEMBER 7, 2024

Keep the conversation going with your audience throughout the year using your typical touch points — such as newsletters, social media engagement or outside-the-box campaigns — to keep your brand top-of-mind when consumers are looking to shop for the products or services your brand sells.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

APRIL 10, 2025

In the digital realm, Sephora will offer behind-the-scenes access through the Valkyries digital and social media channels, including a dedicated season-long content series spotlighting the players on game days throughout their inaugural season. in a statement.

Multi-channel 147

Multi-channel Social Media Games Channel 147

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Forrester eCommerce

MAY 10, 2023

Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down.

Social Media 358

Social Media B2C Marketing Customer 358

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290