B2C Related Topics 
Forrester eCommerce
OCTOBER 18, 2022
Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications. Age of the Customer B2C Marketing Climate Action CMO Trends customer experience digital business
Forrester eCommerce
OCTOBER 4, 2022
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces. Age of the Customer B2C Marketing digital business Retail Retail Trends
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Forrester eCommerce
JANUARY 27, 2023
It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. Age of the Customer B2C Marketing marketing & privacy privacy promotedThe privacy landscape is shifting quickly.
Forrester eCommerce
OCTOBER 26, 2021
Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. French Marketing B2CL'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.
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Experts predict emerging trends in Supply Chain, eCommerce, and Customer Experience that will determine winners in commerce in 2022.
Forrester eCommerce
NOVEMBER 18, 2020
Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology
Forrester eCommerce
MAY 11, 2022
Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees.
Forrester eCommerce
OCTOBER 23, 2020
B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.
Forrester eCommerce
JANUARY 26, 2023
But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.” CMOs: You’ve made it to 2023. We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.”
BigCommerce
MAY 2, 2022
At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most… BigCommerce News b2b b2c bigcommerce Forrester Wave Forrester Wave Report
Forrester eCommerce
SEPTEMBER 9, 2019
I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!
Forrester eCommerce
MAY 29, 2019
This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retailTo help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.”
Forrester eCommerce
SEPTEMBER 11, 2020
Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted
Forrester eCommerce
MARCH 17, 2020
To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. age of the customer B2C marketing direct-to-consumer (DTC) retail retail loyalty b2c marketing influencer marketing retail industry trends
Forrester eCommerce
JANUARY 27, 2020
B2C customer data platforms (CDPs): all the hype, none of the follow through. age of the customer B2C marketing digital marketing marketing technology (martech That summarizes the analysis of the CDP space in our inaugural report on the category in 2018.
FastSpring
JUNE 22, 2022
Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? We talked about one of the biggest trends playing out in the software industry: the convergence of B2B and B2C.
Forrester eCommerce
OCTOBER 25, 2022
Read our B2C marketing predictions for 2023. Age of the Customer B2C Marketing Data Strategy Marketing Technology (martech) predictions privacy promotedShort-term wins will be the name of the game next year.
Forrester eCommerce
APRIL 22, 2019
Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […].
Zaius
OCTOBER 23, 2018
With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. Dig into these 12 B2C ad copy examples that are optimized for driving higher click-through rates and conversion rates, and get ready for your next ad campaign to shine. We’re curious to hear your thoughts on these B2C ad copy examples and what we might have missed!
BigCommerce
SEPTEMBER 24, 2020
The 2020 IDC MarketScape Report names BigCommerce a leader among B2C ecommerce platforms. Ecommerce News
Forrester eCommerce
AUGUST 19, 2020
B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. advertising Age of the Customer B2C marketing data management platforms (DMPs) digital marketing trends marketing & privacy
Kissmetrics
SEPTEMBER 6, 2021
That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces?
Forrester eCommerce
NOVEMBER 27, 2020
B2C Marketing Brand and Communications marketing planning pandemic research-collectionCOVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times.
Zaius
NOVEMBER 1, 2018
Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles. No matter which stage of the B2C sales cycle a customer is in, you need to have content that answers their most likely queries as they move through each stage.
Forrester eCommerce
APRIL 28, 2022
The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.
Forrester eCommerce
MAY 19, 2020
In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.
Kissmetrics
JULY 27, 2021
Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans.
Forrester eCommerce
MAY 20, 2019
Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […]. age of the customer culture culture change Customer Experience (CX) transformation
Zaius
JANUARY 25, 2018
If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight. The post Become an Empowered B2C Marketer appeared first on Zaius. What does it mean to be an empowered marketer?
Zaius
MARCH 27, 2019
Here’s how you should approach branding and use it as a tool to manage your entire B2C business. The post Why B2C Branding is Really a Management Tool appeared first on Zaius. This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?
Zaius
FEBRUARY 13, 2018
But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. With the help of integrations, you can pull together all of that data into one central location — a B2C CRM. The post How Integrations Power B2C Marketing appeared first on Zaius.
Forrester eCommerce
OCTOBER 29, 2019
age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.
Zaius
MARCH 22, 2019
The post Zaius: The Award-Winning CRM for B2C Marketers appeared first on Zaius. We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.
Forrester eCommerce
MAY 6, 2019
“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer
Forrester eCommerce
JUNE 17, 2020
The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe.
Zaius
OCTOBER 5, 2017
Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. But a product tailor-made for B2B sales clearly wasn’t doing the job, and B2C CRMs emerged to fill the need for retail businesses that sell to individual consumers, rather than massive corporations. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. In contrast, the B2C CRM is built for marketers. CRM B2C CRM
Zaius
DECEMBER 25, 2018
Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. For example, personalization is crucial for both B2B and B2C customers, with 72% of B2B customers expecting personalized experiences, while 56% of B2C customers say a tailored experience based on past interactions is important to winning their business. B2C marketers don’t have a sales team to take over the process of selling to potential customers.
Zaius
MAY 8, 2018
As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. By really digging in and understanding your customer buying patterns, you can create B2C marketing campaigns that are more likely to drive repeat purchases, increase your average order value, and directly impact the bottom line. The customer lifecycle is a vital guide for any B2C marketer.
Zaius
SEPTEMBER 18, 2018
Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. Glossier grew its B2C brand directly from Into the Gloss and, even more interestingly, most of its early employees started out as customers and readers of the blog. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase. Fans are everything.
Zaius
JANUARY 29, 2019
But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? Much like a CDP, a B2C CRM unifies customer data in one location, creating a single customer view. While a CDP and B2C CRM seem incredibly similar, in reality, the two perform very differently.
Zaius
FEBRUARY 7, 2019
The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. The post Why Every B2C Marketer Must Be an Artist appeared first on Zaius. Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned.
Zaius
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier. With the help of powerful B2C software, true omnichannel marketing is finally within reach. Here’s how to create a seamless B2C omnichannel communication strategy for your brand.
Zaius
DECEMBER 11, 2018
The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV.
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