INDUSTRY INSIGHTS YOUR PEERS ARE READING
But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today. The post The Role of the B2C Marketer Is Changing Fast. It’s obvious to anyone working in marketing today: the role is changing fast. MORE
Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar? MORE
The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius. Your role as a marketer today isn’t exactly a simple one. In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. MORE
With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. The post B2C Ad Copy Examples That Convert appeared first on Zaius. MORE
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier. MORE
In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Learn how each of these three new titles can become part of your ever-evolving role as a B2C marketer. The post WHITEPAPER: The Rise Of The B2C Marketer appeared first on Zaius. Your role as a marketer is getting more complex by the day. MORE
What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand. MORE
How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you? MORE
The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? B2C marketers will stop wasting time on vanity metrics. MORE
The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius. MORE
It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. The biggest mistake most B2C marketers make. What do you think is the biggest missed tactic that a lot of B2C marketers don’t do? A lot of times, B2C companies sell product on their own sites and they’re undercut by third parties that they sell to wholesale. . Minimum advertised price. MORE
artificial intelligence (AI) B2C marketing AI artificial intelligence b2c marketingDid you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. Awesome, right? But also risky: to your […]. MORE
B2C marketing predictions 2019 b2c marketing“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want. MORE
Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more. The post Should Your B2C Brand Switch to Direct-to-Consumer? It’s a slight understatement to say that retailers are struggling. MORE
But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? MORE
But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. With the help of integrations, you can pull together all of that data into one central location — a B2C CRM. The post How Integrations Power B2C Marketing appeared first on Zaius. MORE
As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. If you decide to experiment with voice commerce for your B2C brand, don’t forget to carefully measure how your buyers interact. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius. MORE
You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? The post Are You a True Data-Driven B2C Marketer? You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. A 20% open rate, way to go! And a 10% click-through rate. MORE
That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). MORE
There are the cross-sell and upsell strategies every B2C marketer needs to power their ecommerce brand. You can feed this information into your B2C CRM , and the product recommendations algorithm will do the rest, so you won’t have to manually pick products to cross-sell and upsell. MORE
artificial intelligence (AI) B2C marketing enterprise marketing platforms artificial intelligence b2c marketing machine learning Marketing marketing technology MarTechArtificial Intelligence is a big deal in marketing technology. MORE
Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. MORE
The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. Creativity is an innate quality in most marketers. MORE
In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. For many B2C marketers, this is unsustainable. Analytics CRM B2C CRM customer data MORE
Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. Well, B2C brands are often missing key insights into customer behavior because the data is so disconnected. It takes a special platform to do this: a B2C CRM. MORE
Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Online contests are a great way for B2C brands to reach new audiences, acquire new emails, and build brand awareness. MORE
Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. But a product tailor-made for B2B sales clearly wasn’t doing the job, and B2C CRMs emerged to fill the need for retail businesses that sell to individual consumers, rather than massive corporations. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. In contrast, the B2C CRM is built for marketers. CRM B2C CRM MORE
The post Kibo eCommerce recognized as a “Strong Performer” among B2C platforms appeared first on The Omni Channel We’re proud to share that Kibo was recently named a Strong Performer in […]. MORE
If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight. The post Become an Empowered B2C Marketer appeared first on Zaius. What does it mean to be an empowered marketer? MORE
Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase. MORE
age of the customer B2C marketing chief marketing officer (CMO) customer experience employee experienceAfter New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. MORE
While the company’s current goals are to open 10 to 12 stores per year, with a particular focus on breaking ground internationally, Sugarfina also has built out a growing B2B presence on top of its B2C business. MORE
age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewardsAfter more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. This final step in the world’s largest hospitality merger brings together over 100 million members, billions of records, and 6,700 properties in over 130 countries. For Marriott, the stakes […]. MORE
Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. MORE
Six months ago we started a conversation about customer data platforms (CDPs). MORE
As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. The customer lifecycle is a vital guide for any B2C marketer. What’s your best selling product? MORE
B2C Related Topics Zaius
OCTOBER 23, 2018
With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. The post B2C Ad Copy Examples That Convert appeared first on Zaius.
Zaius
FEBRUARY 7, 2019
The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. Creativity is an innate quality in most marketers.
Zaius
NOVEMBER 1, 2018
Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term.
Zaius
JANUARY 29, 2019
But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM?
Zaius
DECEMBER 11, 2018
The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius.
Zaius
DECEMBER 25, 2018
Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate.
|
Zaius
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier.
Zaius
SEPTEMBER 18, 2018
Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase.
Zaius
MAY 8, 2018
As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. The customer lifecycle is a vital guide for any B2C marketer. What’s your best selling product?
Zaius
JANUARY 25, 2018
If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight. The post Become an Empowered B2C Marketer appeared first on Zaius. What does it mean to be an empowered marketer?
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Zaius
FEBRUARY 13, 2018
But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. With the help of integrations, you can pull together all of that data into one central location — a B2C CRM. The post How Integrations Power B2C Marketing appeared first on Zaius.
|
Zaius
SEPTEMBER 6, 2018
There are the cross-sell and upsell strategies every B2C marketer needs to power their ecommerce brand. You can feed this information into your B2C CRM , and the product recommendations algorithm will do the rest, so you won’t have to manually pick products to cross-sell and upsell.
Retail TouchPoints
APRIL 26, 2018
While the company’s current goals are to open 10 to 12 stores per year, with a particular focus on breaking ground internationally, Sugarfina also has built out a growing B2B presence on top of its B2C business.
Zaius
NOVEMBER 9, 2017
What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand.
Zaius
OCTOBER 5, 2017
Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. But a product tailor-made for B2B sales clearly wasn’t doing the job, and B2C CRMs emerged to fill the need for retail businesses that sell to individual consumers, rather than massive corporations. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. In contrast, the B2C CRM is built for marketers. CRM B2C CRM
Zaius
NOVEMBER 16, 2017
In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. For many B2C marketers, this is unsustainable. Analytics CRM B2C CRM customer data
Zaius
JANUARY 22, 2019
The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius. Your role as a marketer today isn’t exactly a simple one. In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty.
Zaius
NOVEMBER 30, 2017
The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? B2C marketers will stop wasting time on vanity metrics.
Zaius
JANUARY 10, 2019
But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today. The post The Role of the B2C Marketer Is Changing Fast. It’s obvious to anyone working in marketing today: the role is changing fast.
Zaius
MARCH 29, 2018
You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? The post Are You a True Data-Driven B2C Marketer? You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. A 20% open rate, way to go! And a 10% click-through rate.
Forrester eCommerce
OCTOBER 26, 2018
Six months ago we started a conversation about customer data platforms (CDPs).
Zaius
APRIL 19, 2018
As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. If you decide to experiment with voice commerce for your B2C brand, don’t forget to carefully measure how your buyers interact. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.
Zaius
APRIL 10, 2018
Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?
Zaius
APRIL 5, 2018
Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more. The post Should Your B2C Brand Switch to Direct-to-Consumer? It’s a slight understatement to say that retailers are struggling.
Zaius
AUGUST 16, 2018
Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. Well, B2C brands are often missing key insights into customer behavior because the data is so disconnected. It takes a special platform to do this: a B2C CRM.
Zaius
JULY 18, 2018
How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you?
Kibo
NOVEMBER 8, 2018
The post Kibo eCommerce recognized as a “Strong Performer” among B2C platforms appeared first on The Omni Channel We’re proud to share that Kibo was recently named a Strong Performer in […].
Zaius
MARCH 22, 2018
It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. The biggest mistake most B2C marketers make. What do you think is the biggest missed tactic that a lot of B2C marketers don’t do? A lot of times, B2C companies sell product on their own sites and they’re undercut by third parties that they sell to wholesale. . Minimum advertised price.
Zaius
JANUARY 9, 2019
In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Learn how each of these three new titles can become part of your ever-evolving role as a B2C marketer. The post WHITEPAPER: The Rise Of The B2C Marketer appeared first on Zaius. Your role as a marketer is getting more complex by the day.
Forrester eCommerce
JANUARY 29, 2019
That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).
Forrester eCommerce
FEBRUARY 5, 2019
age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewardsAfter more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. This final step in the world’s largest hospitality merger brings together over 100 million members, billions of records, and 6,700 properties in over 130 countries. For Marriott, the stakes […].
Forrester eCommerce
JANUARY 24, 2019
artificial intelligence (AI) B2C marketing AI artificial intelligence b2c marketingDid you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. Awesome, right? But also risky: to your […].
Forrester eCommerce
NOVEMBER 8, 2018
B2C marketing predictions 2019 b2c marketing“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want.
Forrester eCommerce
FEBRUARY 11, 2019
age of the customer B2C marketing chief marketing officer (CMO) customer experience employee experienceAfter New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France.
Forrester eCommerce
OCTOBER 4, 2018
artificial intelligence (AI) B2C marketing enterprise marketing platforms artificial intelligence b2c marketing machine learning Marketing marketing technology MarTechArtificial Intelligence is a big deal in marketing technology.
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