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2024 B2C Marketing Priorities And Challenges

Forrester eCommerce

B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Forty-five percent of global B2C marketing […] Welcome to marketing, right?

B2C 261
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2023 B2C Marketing Challenges And Priorities

Forrester eCommerce

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling. Among the many […]

B2C 332
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The B2C CMO’s Environmental Sustainability Blueprint

Forrester eCommerce

Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.

B2C 367
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Results of the Forrester Commerce Solutions for B2C Wave – digital leaders focus on extending the life of their commerce solution

Forrester eCommerce

Read Principal Analyst Emily Pfeiffer's insights on the shifts in the B2C Commerce market over the past two years.

B2C 413
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Emerging Trends That Will Move Commerce in 2022

The B2C and B2B eCommerce trends that we expect to accelerate. In this guide, you’ll get insights into: When and how supply chain woes could ease up. What’s driving the shift away from ‘one-stop-shop’ marketplaces (and how specialty retailers should respond). Three areas of customer experience to focus on in 2022.

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B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?

B2C 195
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Top Five Most Critical CMO Priorities For B2C Brands

Forrester eCommerce

Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees. We provided a list of 13 trending marketing priorities and asked respondents to indicate the degree to which each is a […].

B2C 341