Zaius

OCTOBER 23, 2018

With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. Dig into these 12 B2C ad copy examples that are optimized for driving higher click-through rates and conversion rates, and get ready for your next ad campaign to shine. We’re curious to hear your thoughts on these B2C ad copy examples and what we might have missed!

B2C 280

B2C PPC Games Social Media 280

BigCommerce

SEPTEMBER 24, 2020

The 2020 IDC MarketScape Report names BigCommerce a leader among B2C ecommerce platforms. Ecommerce News

B2C 266

B2C BigCommerce eCommerce Platforms eCommerce 266

Zaius

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles. No matter which stage of the B2C sales cycle a customer is in, you need to have content that answers their most likely queries as they move through each stage.

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B2C Marketing B2B Accessories 286

Zaius

JANUARY 25, 2018

If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight. The post Become an Empowered B2C Marketer appeared first on Zaius. What does it mean to be an empowered marketer?

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B2C Marketing Social Media Channel 183

Zaius

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. With the help of integrations, you can pull together all of that data into one central location — a B2C CRM. The post How Integrations Power B2C Marketing appeared first on Zaius.

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B2C Marketing eCommerce Platforms Information 163

Zaius

MARCH 27, 2019

Here’s how you should approach branding and use it as a tool to manage your entire B2C business. The post Why B2C Branding is Really a Management Tool appeared first on Zaius. This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?

B2C 265

B2C Management Magazine Social Media 265

Zaius

OCTOBER 5, 2017

Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. But a product tailor-made for B2B sales clearly wasn’t doing the job, and B2C CRMs emerged to fill the need for retail businesses that sell to individual consumers, rather than massive corporations. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. In contrast, the B2C CRM is built for marketers. CRM B2C CRM

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B2C B2B Marketing Management 174

Zaius

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. For example, personalization is crucial for both B2B and B2C customers, with 72% of B2B customers expecting personalized experiences, while 56% of B2C customers say a tailored experience based on past interactions is important to winning their business. B2C marketers don’t have a sales team to take over the process of selling to potential customers.

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B2C B2B Marketing Technology 195

Zaius

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? Much like a CDP, a B2C CRM unifies customer data in one location, creating a single customer view. While a CDP and B2C CRM seem incredibly similar, in reality, the two perform very differently.

B2C 190

B2C Customer Data B2B Marketing 190

Zaius

DECEMBER 11, 2018

The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV.

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B2C Webinar Apparel Fashion 150

Zaius

MAY 8, 2018

As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. By really digging in and understanding your customer buying patterns, you can create B2C marketing campaigns that are more likely to drive repeat purchases, increase your average order value, and directly impact the bottom line. The customer lifecycle is a vital guide for any B2C marketer.

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B2C Customer Customer Data Omnichannel 174

Zaius

FEBRUARY 7, 2019

The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. The post Why Every B2C Marketer Must Be an Artist appeared first on Zaius. Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned.

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B2C Marketing Channel Improvements 195

Zaius

SEPTEMBER 18, 2018

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. Glossier grew its B2C brand directly from Into the Gloss and, even more interestingly, most of its early employees started out as customers and readers of the blog. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase. Fans are everything.

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B2C Fashion Magazine Jewelry 224

Zaius

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier. With the help of powerful B2C software, true omnichannel marketing is finally within reach. Here’s how to create a seamless B2C omnichannel communication strategy for your brand.

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B2C Omnichannel Multi-channel Channel 200

Salsify

JULY 29, 2020

Isn't ecommerce just ecommerce regardless of business-to-consumer (B2C) or business-to-business (B2B)? This question comes up a lot when laying out the differences between B2C and B2B strategy.

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B2C B2B eCommerce Consumer 85

Zaius

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Online contests are a great way for B2C brands to reach new audiences, acquire new emails, and build brand awareness. The post How to Run an Online Contest for Your B2C Brand appeared first on Zaius.

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B2C Social Media Gifts Channel 190

Zaius

SEPTEMBER 6, 2018

There are the cross-sell and upsell strategies every B2C marketer needs to power their ecommerce brand. You can feed this information into your B2C CRM , and the product recommendations algorithm will do the rest, so you won’t have to manually pick products to cross-sell and upsell. There are already many B2C brands out there that are nailing cross-selling and upselling. The post The Cross-Sell and Upsell Strategies Every B2C Marketer Needs appeared first on Zaius.

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B2C Marketing Recommendation Toys 200

Zaius

OCTOBER 29, 2019

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?

B2C 150

B2C Customer Data Customer Marketing 150

Zaius

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? The post Are You a True Data-Driven B2C Marketer? You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. A 20% open rate, way to go! And a 10% click-through rate.

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B2C Marketing Customer Data Social Media 215

Zaius

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand. Best Practices Customer-Centricity Omnichannel B2C CRM customer data omnichannel personalization

B2C 150

B2C Marketing eCommerce Marketing Mobile 150

Retail TouchPoints

APRIL 26, 2018

While the company’s current goals are to open 10 to 12 stores per year, with a particular focus on breaking ground internationally, Sugarfina also has built out a growing B2B presence on top of its B2C business. Magento Imagine NetSuite SuiteWorld B2B B2C wholesale retail transformation Intelligentsia Coffee Sugarfina

B2C 150

B2C Magento B2B Department Stores 150

Zaius

NOVEMBER 16, 2017

In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. For many B2C marketers, this is unsustainable. With a B2C CRM , you can unify all your data in one place and better understand key metrics like: Most effective path to customer acquisition. Analytics CRM B2C CRM customer dataData is at the core of all ecommerce marketing today.

B2C 150

B2C Marketing eCommerce Marketing Information 150

Zaius

APRIL 19, 2018

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. If you decide to experiment with voice commerce for your B2C brand, don’t forget to carefully measure how your buyers interact. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.

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B2C Channel Customer Experience Technology 188

Zaius

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year. In 2018, B2C marketers will realize that repeat purchases drive real results and significantly increases company revenue.

B2C 174

B2C Marketing Channel Omnichannel 174

Zaius

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?

Customer Data 174

Customer Data B2C Customer Marketing 174

Forrester's Customer Insights

NOVEMBER 18, 2020

Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology

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B2C Marketing Customer Experience Consumer 32

Zaius

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more. The post Should Your B2C Brand Switch to Direct-to-Consumer? It’s a slight understatement to say that retailers are struggling.

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B2C Consumer Magazine Supplies 163

Zaius

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today. The post The Role of the B2C Marketer Is Changing Fast. It’s obvious to anyone working in marketing today: the role is changing fast.

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B2C Technology Marketing Social Media 204

Forrester's Customer Insights

OCTOBER 23, 2020

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

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B2C Marketing Customer Loyalty Customer 39

Zaius

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. Well, B2C brands are often missing key insights into customer behavior because the data is so disconnected. It takes a special platform to do this: a B2C CRM.

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B2C Marketing Omnichannel Customer Data 190

Zaius

JULY 9, 2019

The post On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM appeared first on Zaius Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions. With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty.

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Demo B2C Customer Loyalty Improvements 150

BigCommerce

MAY 27, 2020

At BigCommerce, our goal is to provide you with the tools and resources you need to build, innovate and grow… Ecommerce Technology

B2C 205

B2C BigCommerce eCommerce Platforms B2B 205

Zaius

JANUARY 22, 2019

The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius. Your role as a marketer today isn’t exactly a simple one. In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. Like the famed “Renaissance Man” who excelled in multiple fields, marketers today have to be a combination of: Sound complicated?

B2C 150

B2C Webinar Customer Loyalty Customer Experience 150

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? Using your own B2C storefront in addition to selling through retailers can help keep readers interested in your products. The post How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience appeared first on Kibo Software, Inc.

Books 71

Books B2C Social Media eCommerce Platforms 71

Zaius

JULY 18, 2018

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you?

B2C 150

B2C B2B Marketing BigCommerce 150

Inflow Insights

JUNE 17, 2020

Sometimes, in the digital advertising world, things just click. A customer testimonial sparks a wave of qualified buyers, a popular site stumbles across your product and provides a juicy backlink, or an exciting client–agency relationship is born with a clear strategy to achieve success. The following is a story about how Facebook and Instagram ads supercharged Seltzer Goods sales to record-breaking heights, and how the success was felt beyond both platforms.

B2C 101

B2C Social Media Channel Fashion 101

Forrester's Customer Insights

SEPTEMBER 9, 2019

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

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B2C Mobile Marketing Technology 32