Forrester eCommerce

SEPTEMBER 9, 2019

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

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B2C Mobile Technology Marketing 205

Forrester eCommerce

MAY 29, 2019

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. age of the customer B2C marketing loyalty online retail predictions 2019 retail

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Forrester eCommerce

APRIL 22, 2019

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. age of the customer B2C marketing direct to consumer predictions 2019 promotedForrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.

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Zaius

OCTOBER 23, 2018

With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. The post B2C Ad Copy Examples That Convert appeared first on Zaius.

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B2C PPC Games Article 364

Zaius

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term.

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Zaius

MARCH 27, 2019

Here’s how you should approach branding and use it as a tool to manage your entire B2C business. The post Why B2C Branding is Really a Management Tool appeared first on Zaius. This is a guest post from D Branding. Is RedBull the best energy drink?

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B2C Management Magazine Social Media 345

Forrester eCommerce

OCTOBER 29, 2019

age of the customer B2C marketing prediction promotedEfficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

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Forrester eCommerce

MAY 20, 2019

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

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B2C B2B Customer Experience Customer 302

Zaius

OCTOBER 29, 2019

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. Does this sound familiar?

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Zaius

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate.

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B2C B2B Marketing Technology 254

Zaius

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM?

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Zaius

DECEMBER 11, 2018

The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius.

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Zaius

FEBRUARY 7, 2019

The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. Creativity is an innate quality in most marketers.

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B2C Marketing Improvements Channel 254

Zaius

MAY 8, 2018

As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. The customer lifecycle is a vital guide for any B2C marketer. What’s your best selling product?

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B2C Customer Customer Data Omnichannel 227

Zaius

JANUARY 25, 2018

If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight. The post Become an Empowered B2C Marketer appeared first on Zaius. What does it mean to be an empowered marketer?

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Zaius

SEPTEMBER 18, 2018

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase.

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Zaius

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. With the help of integrations, you can pull together all of that data into one central location — a B2C CRM. The post How Integrations Power B2C Marketing appeared first on Zaius.

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B2C Marketing eCommerce Platforms Customer Data 163

Zaius

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier.

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Zaius

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Online contests are a great way for B2C brands to reach new audiences, acquire new emails, and build brand awareness.

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B2C Social Media Gifts Supplies 247

Zaius

SEPTEMBER 6, 2018

There are the cross-sell and upsell strategies every B2C marketer needs to power their ecommerce brand. You can feed this information into your B2C CRM , and the product recommendations algorithm will do the rest, so you won’t have to manually pick products to cross-sell and upsell.

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B2C Marketing Recommendation Toys 260

Zaius

OCTOBER 5, 2017

Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. But a product tailor-made for B2B sales clearly wasn’t doing the job, and B2C CRMs emerged to fill the need for retail businesses that sell to individual consumers, rather than massive corporations. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. In contrast, the B2C CRM is built for marketers. CRM B2C CRM

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B2C B2B Marketing Management 174

Zaius

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand.

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B2C Marketing Omnichannel eCommerce Marketing 195

Retail TouchPoints

APRIL 26, 2018

While the company’s current goals are to open 10 to 12 stores per year, with a particular focus on breaking ground internationally, Sugarfina also has built out a growing B2B presence on top of its B2C business.

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Zaius

NOVEMBER 16, 2017

In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. For many B2C marketers, this is unsustainable. Analytics CRM B2C CRM customer data

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B2C Marketing Customer Data eCommerce Marketing 195

Zaius

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? B2C marketers will stop wasting time on vanity metrics.

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Forrester eCommerce

MAY 6, 2019

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked at their current offering, their strategy, and current market presence. The report shows how each provider […]. age of the customer

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B2C Marketing Customer 212

Zaius

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? The post Are You a True Data-Driven B2C Marketer? You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. A 20% open rate, way to go! And a 10% click-through rate.

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B2C Marketing Customer Data Social Media 215

Zaius

JULY 9, 2019

The post On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM appeared first on Zaius Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions.

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Forrester eCommerce

OCTOBER 26, 2018

Six months ago we started a conversation about customer data platforms (CDPs).

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Zaius

APRIL 19, 2018

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. If you decide to experiment with voice commerce for your B2C brand, don’t forget to carefully measure how your buyers interact. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.

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B2C Channel Customer Experience Technology 188

Zaius

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?

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Customer Data B2C Customer Marketing 174

Zaius

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today. The post The Role of the B2C Marketer Is Changing Fast. It’s obvious to anyone working in marketing today: the role is changing fast.

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B2C Technology Marketing Social Media 204

Zaius

JANUARY 22, 2019

The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius. Your role as a marketer today isn’t exactly a simple one. In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty.

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Zaius

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more. The post Should Your B2C Brand Switch to Direct-to-Consumer? It’s a slight understatement to say that retailers are struggling.

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B2C Consumer Magazine Supplies 163

Zaius

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. Well, B2C brands are often missing key insights into customer behavior because the data is so disconnected. It takes a special platform to do this: a B2C CRM.

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