How Integrations Power B2C Marketing

Zaius

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. With the help of integrations, you can pull together all of that data into one central location — a B2C CRM. The post How Integrations Power B2C Marketing appeared first on Zaius.

B2C 100

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand.

B2C 130

Become an Empowered B2C Marketer

Zaius

If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight. The post Become an Empowered B2C Marketer appeared first on Zaius. What does it mean to be an empowered marketer?

B2C 100

How to Use Voice as a B2C Acquisition Channel

Zaius

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. If you decide to experiment with voice commerce for your B2C brand, don’t forget to carefully measure how your buyers interact. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.

B2C 116

Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more. The post Should Your B2C Brand Switch to Direct-to-Consumer? It’s a slight understatement to say that retailers are struggling.

B2C 100

Are You a True Data-Driven B2C Marketer?

Zaius

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? The post Are You a True Data-Driven B2C Marketer? You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. A 20% open rate, way to go! And a 10% click-through rate.

B2C 100

The Empowered Marketer: Building a High-Value B2C Brand that Lasts

Zaius

It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. The biggest mistake most B2C marketers make. What do you think is the biggest missed tactic that a lot of B2C marketers don’t do? A lot of times, B2C companies sell product on their own sites and they’re undercut by third parties that they sell to wholesale. . Minimum advertised price.

B2C 100

Webinar - Mimicking B2C tactics to optimize your B2B operations online

TradeGecko

The global B2B eCommerce sales are predicted to reach over $6 trillion by 2020, surpassing B2C that is valued at over $3 trillion by 2020. With this in mind, it is a smart move for B2C eCommerce businesses to start thinking about how they can make the most of their eCommerce store. In order to scale quickly, B2C eCommerce businesses should start looking into how they can move into the B2B market.

B2C 40

Bring some B2C pizzazz to your B2B website design

TradeGecko

However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy. With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. Wholesale B2B eCommerce

B2C 62

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption dataToday I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018.

AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester eCommerce

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally.

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Forrester eCommerce

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor. Okay, that’s not exactly what’s happening here, but it sure felt like that to many bank executives who heard the […].

Where To Invest Your Adtech And Martech Dollars

Forrester eCommerce

As a B2C marketer, do you know how you should spend your technology budget? B2C marketing budgeting marketing technology Uncategorized adtech madtech MarTech technology investmentWhere should you invest and from which technologies should you divest?

Walled Garden No More: Digital China Goes Global

Forrester eCommerce

B2C marketing chief marketing officer (CMO) digital businessAs China battles the US for global digital leadership, Chinese digital giants like Alibaba and Tencent are taking the first beachhead: Southeast Asia (SEA).

B2C 96

Effortlessly manage your business’s B2B and B2C sales online

TradeGecko

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business. TradeGecko Payments

B2C 40

Effortlessly manage your business’s B2B and B2C sales online

TradeGecko

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business. TradeGecko Payments

B2C 40

Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions

Forrester eCommerce

B2C marketing chief marketing officer (CMO) digital strategy Marketing MarTech

REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. .

Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee

Forrester eCommerce

B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) digital marketing marketing & strategyWHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY?

Marketers, You Desperately Need A New Mindset

Forrester eCommerce

advertising age of the customer B2B marketing B2C marketing brand building brand experience communications culture customer engagement customer understanding emotion marketing & strategy

Apple’s Brand Playbook Unlocked

Forrester eCommerce

advertising advertising agencies age of the customer Amazon B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience digital business digital disruption digital transformation UncategorizedDo you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there.

B2C 81

Introducing The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018

Forrester eCommerce

B2C marketing digital marketing marketing & strategy marketing measurement marketing methods marketing metrics marketing mix modeling marketing ROI measurement Uncategorized Marketing Measurement WaveJim Nail and I are excited to announce the publication of The ForresterTM Wave: Marketing Measurement And Optimization Solutions, Q2 2018.

Modernize Your Martech Stack for Moments

Forrester eCommerce

advanced analytics advertising artificial intelligence (AI) B2C marketing customer engagement customer experience management marketing automation marketing organization & culture online marketing technologyThe world is changing and with it, consumers’ expectations of experiences and communication from brands.

Investment Companies’ Content Fails To Inspire Trust

Forrester eCommerce

B2C marketing content content marketing Financial Services investment companies wealth managementIf there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest eggs with them. And there are lots of eggs. PwC forecast that the mass affluent segment alone would put up to $10 trillion under management by 2020. Our analysis of […].

The GDPR Is Coming, And Marketers Must Be Ready

Forrester eCommerce

B2C marketing customer data data management digital marketing Europe GDPR privacyEurope’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […].

Transform Your Personalization Strategy At Forrester’s Consumer Marking Forum

Forrester eCommerce

B2C marketing marketing & strategy personalizationWhere are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. What’s new now? Businesses need to evolve their definition of personalization – from tactical segmentation, to strategic individualization. […].

Why You Need a CRM for Ecommerce

Zaius

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. A traditional CRM simply isn’t built to handle the high volume of data created by B2C businesses, but a CRM built for ecommerce can. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers. That’s where a B2C CRM can help.

Digital Store Technologies Take the Stage For Both Customer and Associate Experience

Forrester eCommerce

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

How Razorgator Increased AOV With Segmentation and Dynamic Content

Zaius

To learn more about how Zaius is helping B2C companies evolve and scale revenue, visit zaius.com – or, reach out to us directly at insights@zaius.com or at 877-658-2570. A customer’s average order value – or AOV – is a critical input to their eventual lifetime value.

B2C 130

Amazon kicks off a product content space race

Forrester eCommerce

Amazon B2C Marketing PIM content eCommerce product content retail ugcThe Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail.

Forrester’s Customer Experience Marketing Summit 2016 In Sydney Is Fast Approaching!

Forrester eCommerce

B2C marketing. Australia B2C Marketing B2C marketing Brand Strategy Business innovation Customer Experience digital disruption digital marketing eCommerceSix months after our highly successful Summit for Marketing Leaders in Australia, I'm excited to announce that Forrester's CX Marketing Sydney 2016 event is less than 7 weeks away.

Amazon product content: a new space race?

Forrester eCommerce

Amazon B2C Marketing PIM content eCommerce product content retail ugcThe Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail.

Magento 2 eCommerce Platforms: Which One Is Right for You?

Demac Media

Salesforce Nicely Rounds Out Its B2B CRM With CloudCraze

Forrester eCommerce

This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […]. On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey.

B2C 67

THINKING OUT OF THE BOX: THE ALLURE AND MAGIC OF SUBSCRIPTION BOXES

PFS

eCommerce Trends Loyalty Programs Personalization Subscription Boxes B2C Boxes eCommerce eCommerce Subscriptions Exclusive Subscriptions Loyalty Package Delivery Shopper Convenience Subscription Subscription Loyalty Subscription Services

With $30 million Series B funding, Zaius continues to focus on serving our customers

Zaius

We plan to invest in our product and our team to better serve B2C marketers on their own path to growth. As a result, Zaius’ B2C CRM allows marketers to take control of customer data and use it to execute targeted marketing campaigns across platforms and channels. This is exactly what’s happening today in B2C marketing. A bright future for B2C marketers. We believe this round of funding is a validation of the value B2C CRM brings to ecommerce and B2C brands.

B2C 122