article thumbnail

2023 B2C Marketing Challenges And Priorities

Forrester eCommerce

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling. Among the many […]

B2C 227
article thumbnail

The B2C CMO’s Environmental Sustainability Blueprint

Forrester eCommerce

Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.

B2C 288
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In 2024, B2C CMOs Want The Most Help With These 5 Areas

Forrester eCommerce

We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […] As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 235
article thumbnail

B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?

B2C 195
article thumbnail

Emerging Trends That Will Move Commerce in 2022

The B2C and B2B eCommerce trends that we expect to accelerate. In this guide, you’ll get insights into: When and how supply chain woes could ease up. What’s driving the shift away from ‘one-stop-shop’ marketplaces (and how specialty retailers should respond). Three areas of customer experience to focus on in 2022.

article thumbnail

Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

Forrester eCommerce

Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities. For each, we asked respondents (154 B2C marketing […] June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done.

B2C 195
article thumbnail

Data Privacy Day, B2C Marketing Edition

Forrester eCommerce

It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. The privacy landscape is shifting quickly.

B2C 195