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B2C Related Topics 
BigCommerce
MAY 2, 2022
At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most… BigCommerce News b2b b2c bigcommerce Forrester Wave Forrester Wave Report
FastSpring
JUNE 22, 2022
Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? We talked about one of the biggest trends playing out in the software industry: the convergence of B2B and B2C.
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BigCommerce
SEPTEMBER 24, 2020
The 2020 IDC MarketScape Report names BigCommerce a leader among B2C ecommerce platforms. Ecommerce News
Zaius
OCTOBER 23, 2018
With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. Dig into these 12 B2C ad copy examples that are optimized for driving higher click-through rates and conversion rates, and get ready for your next ad campaign to shine. We’re curious to hear your thoughts on these B2C ad copy examples and what we might have missed!
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Experts predict emerging trends in Supply Chain, eCommerce, and Customer Experience that will determine winners in commerce in 2022.
Forrester Digital Transformation
MAY 11, 2022
Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees.
Forrester Digital Transformation
OCTOBER 26, 2021
Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. French Marketing B2CL'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.
Zaius
NOVEMBER 1, 2018
Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles. No matter which stage of the B2C sales cycle a customer is in, you need to have content that answers their most likely queries as they move through each stage.
Zaius
JANUARY 25, 2018
If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight. The post Become an Empowered B2C Marketer appeared first on Zaius. What does it mean to be an empowered marketer?
Zaius
FEBRUARY 13, 2018
But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. With the help of integrations, you can pull together all of that data into one central location — a B2C CRM. The post How Integrations Power B2C Marketing appeared first on Zaius.
Zaius
MARCH 27, 2019
Here’s how you should approach branding and use it as a tool to manage your entire B2C business. The post Why B2C Branding is Really a Management Tool appeared first on Zaius. This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?
ChannelAdvisor
JUNE 23, 2022
Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. Four Forces Shaping B2C Buying. Forrester indicates the future of B2C buying will not involve a shift from traditional to digital, nor will self-service be fully abandoned for delivery.
Zaius
MARCH 22, 2019
The post Zaius: The Award-Winning CRM for B2C Marketers appeared first on Zaius. We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.
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Zaius
OCTOBER 5, 2017
Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. But a product tailor-made for B2B sales clearly wasn’t doing the job, and B2C CRMs emerged to fill the need for retail businesses that sell to individual consumers, rather than massive corporations. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. In contrast, the B2C CRM is built for marketers. CRM B2C CRM
Zaius
MAY 8, 2018
As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. By really digging in and understanding your customer buying patterns, you can create B2C marketing campaigns that are more likely to drive repeat purchases, increase your average order value, and directly impact the bottom line. The customer lifecycle is a vital guide for any B2C marketer.
Zaius
DECEMBER 25, 2018
Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. For example, personalization is crucial for both B2B and B2C customers, with 72% of B2B customers expecting personalized experiences, while 56% of B2C customers say a tailored experience based on past interactions is important to winning their business. B2C marketers don’t have a sales team to take over the process of selling to potential customers.
Zaius
DECEMBER 11, 2018
The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV.
Zaius
JANUARY 29, 2019
But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? Much like a CDP, a B2C CRM unifies customer data in one location, creating a single customer view. While a CDP and B2C CRM seem incredibly similar, in reality, the two perform very differently.
Zaius
FEBRUARY 7, 2019
The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. The post Why Every B2C Marketer Must Be an Artist appeared first on Zaius. Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned.
Zaius
SEPTEMBER 18, 2018
Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. Glossier grew its B2C brand directly from Into the Gloss and, even more interestingly, most of its early employees started out as customers and readers of the blog. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase. Fans are everything.
Zaius
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier. With the help of powerful B2C software, true omnichannel marketing is finally within reach. Here’s how to create a seamless B2C omnichannel communication strategy for your brand.
Zaius
MARCH 29, 2018
You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? The post Are You a True Data-Driven B2C Marketer? You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. A 20% open rate, way to go! And a 10% click-through rate.
Zaius
SEPTEMBER 6, 2018
There are the cross-sell and upsell strategies every B2C marketer needs to power their ecommerce brand. You can feed this information into your B2C CRM , and the product recommendations algorithm will do the rest, so you won’t have to manually pick products to cross-sell and upsell. There are already many B2C brands out there that are nailing cross-selling and upselling. The post The Cross-Sell and Upsell Strategies Every B2C Marketer Needs appeared first on Zaius.
Zaius
JANUARY 8, 2019
Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Online contests are a great way for B2C brands to reach new audiences, acquire new emails, and build brand awareness. The post How to Run an Online Contest for Your B2C Brand appeared first on Zaius.
Zaius
NOVEMBER 9, 2017
What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand. Best Practices Customer-Centricity Omnichannel B2C CRM customer data omnichannel personalization
Kibo
MAY 10, 2022
As I shared in my previous blog post , the team at Kibo is so excited about being named the sole Leader in The Forrester Wave : B2C Commerce Solutions, Q2 2022. The Forrester Wave : B2C Commerce Solutions Report, Q2 2022. B2C Commerce Headless Commerce Unified Commerce
Zaius
NOVEMBER 16, 2017
In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. For many B2C marketers, this is unsustainable. With a B2C CRM , you can unify all your data in one place and better understand key metrics like: Most effective path to customer acquisition. Analytics CRM B2C CRM customer dataData is at the core of all ecommerce marketing today.
Retail TouchPoints
APRIL 26, 2018
While the company’s current goals are to open 10 to 12 stores per year, with a particular focus on breaking ground internationally, Sugarfina also has built out a growing B2B presence on top of its B2C business. Magento Imagine NetSuite SuiteWorld B2B B2C wholesale retail transformation Intelligentsia Coffee Sugarfina
Kibo
MAY 19, 2022
As I shared in my previous blog posts, the team at Kibo is very excited about being named the sole Leader in The Forrester Wave : B2C Commerce Solutions, Q2 2022. ??. What Forrester recommends looking for in a B2C Commerce provider? . B2C Commerce Headless Commerce Unified Commerce
Zaius
OCTOBER 29, 2019
Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?
BigCommerce
MAY 27, 2020
At BigCommerce, our goal is to provide you with the tools and resources you need to build, innovate and grow… Ecommerce Technology
Zaius
APRIL 19, 2018
As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. If you decide to experiment with voice commerce for your B2C brand, don’t forget to carefully measure how your buyers interact. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.
Zaius
NOVEMBER 30, 2017
The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year. In 2018, B2C marketers will realize that repeat purchases drive real results and significantly increases company revenue.
Salsify
JULY 29, 2020
Isn't ecommerce just ecommerce regardless of business-to-consumer (B2C) or business-to-business (B2B)? This question comes up a lot when laying out the differences between B2C and B2B strategy.
Zaius
APRIL 10, 2018
Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?
Kibo
MAY 3, 2022
Recently, Kibo was named as the Leader in the latest edition of The Forrester Wave : B2C Commerce Solutions, Q2 2022 report. We are excited and truly honored to be named the Leader in B2C Commerce Solutions by Forrester. The Forrester Wave : B2C Commerce Solutions Report, Q2 2022.
Zaius
APRIL 5, 2018
Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more. The post Should Your B2C Brand Switch to Direct-to-Consumer? It’s a slight understatement to say that retailers are struggling.
Zaius
JANUARY 10, 2019
But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today. The post The Role of the B2C Marketer Is Changing Fast. It’s obvious to anyone working in marketing today: the role is changing fast.
Forrester's Customer Insights
NOVEMBER 18, 2020
Age of the Customer B2C Marketing CMO Trends customer experience digital business b2c marketing CMO cost reduction covid-19 Customer Experience (CX) Customer understanding direct to consumer brands first-party data Marketing Measurement Marketing Technology
Forrester Digital Transformation
APRIL 28, 2022
The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.
Zaius
AUGUST 16, 2018
Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. Well, B2C brands are often missing key insights into customer behavior because the data is so disconnected. It takes a special platform to do this: a B2C CRM.
Neil Patel
SEPTEMBER 6, 2021
That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces?
Neil Patel
JULY 27, 2021
Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans.
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