Deeply Analyze Your B2C Customer Buying Patterns

Zaius

As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. The customer lifecycle is a vital guide for any B2C marketer. What’s your best selling product?

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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

Retail TouchPoints

While the company’s current goals are to open 10 to 12 stores per year, with a particular focus on breaking ground internationally, Sugarfina also has built out a growing B2B presence on top of its B2C business.

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How Integrations Power B2C Marketing

Zaius

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. With the help of integrations, you can pull together all of that data into one central location — a B2C CRM. The post How Integrations Power B2C Marketing appeared first on Zaius.

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WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand.

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Become an Empowered B2C Marketer

Zaius

If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight. The post Become an Empowered B2C Marketer appeared first on Zaius. What does it mean to be an empowered marketer?

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How to Use Voice as a B2C Acquisition Channel

Zaius

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. If you decide to experiment with voice commerce for your B2C brand, don’t forget to carefully measure how your buyers interact. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.

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The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

Zaius

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you?

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Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more. The post Should Your B2C Brand Switch to Direct-to-Consumer? It’s a slight understatement to say that retailers are struggling.

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Are You a True Data-Driven B2C Marketer?

Zaius

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? The post Are You a True Data-Driven B2C Marketer? You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. A 20% open rate, way to go! And a 10% click-through rate.

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Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

The Empowered Marketer: Building a High-Value B2C Brand that Lasts

Zaius

It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. The biggest mistake most B2C marketers make. What do you think is the biggest missed tactic that a lot of B2C marketers don’t do? A lot of times, B2C companies sell product on their own sites and they’re undercut by third parties that they sell to wholesale. . Minimum advertised price.

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Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester eCommerce

B2B marketing B2C marketing integrated marketing (cross-channel) marketing automation marketing resource management (MRM) B2B Marketing b2c marketing CCCM content marketing l2rm Marketing Marketing Automation MRM RTIM TCMA Through-ChannelMarketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe.

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption dataToday I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018.

Why AT&T’s Acquisition of AppNexus Is A Big Deal

Forrester eCommerce

advertising age of the customer B2C marketing digital marketing media media buying programmatic buying adtechThe rumors were swirling during the Cannes Lions Festival last week, though I don’t think I expected it to happen so fast. But it did. Yes, AT&T has acquired adtech company AppNexus, in news confirmed today. Here are the headlines, from my point of view: AT&T + Time Warner = plugs and pipes meet content. […].

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The Data-Driven Marketing Revolution Will Be Televised

Forrester eCommerce

advertising B2C marketing marketing & strategy marketing methods media media buyingI recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign.

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Forrester eCommerce

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor. Okay, that’s not exactly what’s happening here, but it sure felt like that to many bank executives who heard the […].

AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester eCommerce

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally.

Walled Garden No More: Digital China Goes Global

Forrester eCommerce

B2C marketing chief marketing officer (CMO) digital businessAs China battles the US for global digital leadership, Chinese digital giants like Alibaba and Tencent are taking the first beachhead: Southeast Asia (SEA).

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Where To Invest Your Adtech And Martech Dollars

Forrester eCommerce

As a B2C marketer, do you know how you should spend your technology budget? B2C marketing budgeting marketing technology Uncategorized adtech madtech MarTech technology investmentWhere should you invest and from which technologies should you divest?

Bring some B2C pizzazz to your B2B website design

TradeGecko

However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy. With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. Wholesale B2B eCommerce

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Changing Attitudes To Targeting Could Threaten Digital Ad Spending

Forrester eCommerce

advertising B2C marketing digital marketing GDPR media buying personalization privacyThe balancing of the privacy-personalization paradox will be the defining dynamic impacting digital ad spending over the next several years.

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Webinar - Mimicking B2C tactics to optimize your B2B operations online

TradeGecko

The global B2B eCommerce sales are predicted to reach over $6 trillion by 2020, surpassing B2C that is valued at over $3 trillion by 2020. With this in mind, it is a smart move for B2C eCommerce businesses to start thinking about how they can make the most of their eCommerce store. In order to scale quickly, B2C eCommerce businesses should start looking into how they can move into the B2B market.

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The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights EuropeOn paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy.

Three Takeaways On eCommerce From My Trip To China

Forrester eCommerce

age of the customer Asia Pacific B2C ecommerce customer experience digital business online retail retailI recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders.

Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee

Forrester eCommerce

B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) digital marketing marketing & strategyWHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY?

Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions

Forrester eCommerce

B2C marketing chief marketing officer (CMO) digital strategy Marketing MarTech

WHITEPAPER: What Comes After The ESP For Ecommerce?

Zaius

It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. Optimization Report b2c crm espMost businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. The post WHITEPAPER: What Comes After The ESP For Ecommerce? appeared first on Zaius.

The Data Digest: The Dangerous Contradictions Of Consumer Reviews

Forrester eCommerce

B2C marketing customer insights data insights ratings & reviewsThe American showman P.T. Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.”

Get Ready To Activate Marketing Campaigns With Mobile Wallets

Forrester eCommerce

Asia Pacific B2C marketing customer experience AliPay Apple coupons google loyalty rewards Payments Samsing wallets WeChat PayIn February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments.

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Let’s Talk Omnichannel Content At OmnichannelX

Forrester eCommerce

B2C marketing content marketing content strategy omnichannel contentSometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].

Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

Forrester eCommerce

chief marketing officer (CMO) marketing & strategy B2B Marketing b2c marketing innovation market imperative Marketing marketing innovation playbook processMarketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover.

The Data Digest: Millennials Call For Values-Driven Companies, But They’re Not The Only Ones Interested

Forrester eCommerce

age of the customer B2C marketing data insights millennialsWe’ve been researching values-based consumers for several years now, and conversation in the C-suite has progressed from “Are values really important?” to “How do we strategize accordingly?”

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REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. .

Marketers, You Desperately Need A New Mindset

Forrester eCommerce

advertising age of the customer B2B marketing B2C marketing brand building brand experience communications culture customer engagement customer understanding emotion marketing & strategy

All Brands Need A Full-Fledged Digital Commerce Strategy

Forrester eCommerce

age of the customer B2C ecommerce brand & product web sites brand experience branding digital business digital customer experience digital disruption digital marketing digital transformation ecommerce online retail retail brand commerce digital retail digital strategy

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Apple’s Brand Playbook Unlocked

Forrester eCommerce

advertising advertising agencies age of the customer Amazon B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience digital business digital disruption digital transformation UncategorizedDo you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there.

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Click Summit 2018: The Future Of Experimentation Has Arrived

Forrester eCommerce

B2C marketing marketing technology online testingThis week I was fortunate to attend, participate in, and moderate a session at Click Summit 2018 in Cary, North Carolina. Click Summit is hosted annually by Brooks Bell and her eponymous firm. As an industry analyst, I’m an event connoisseur, and Click is one of my all-time favorites. As expected, Click Summit was well […].

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Amazon’s Multi-billion Dollar Ad Business Propels Its Profitability

Forrester eCommerce

advertising age of the customer Amazon B2C marketing ecommerce amazonYesterday, Thursday April 26, Amazon released its Q1 2018 financial results. The results? They knocked it out of the park. In fact, Jim Cramer on CNBC called it “the best quarter I’ve ever seen from a company.” ” I would argue it’s ‘the best quarter ever’ because of a little known business that Amazon has — […].

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Investment Companies’ Content Fails To Inspire Trust

Forrester eCommerce

B2C marketing content content marketing Financial Services investment companies wealth managementIf there’s any industry whose content should inspire trust, it’s that of the investment and wealth management industry. They’re asking consumers to entrust their nest eggs with them. And there are lots of eggs. PwC forecast that the mass affluent segment alone would put up to $10 trillion under management by 2020. Our analysis of […].