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BigCommerce Named a Leader Among B2C Ecommerce Platforms in IDC MarketScape Report
BigCommerce
SEPTEMBER 24, 2020
The 2020 IDC MarketScape Report names BigCommerce a leader among B2C ecommerce platforms. Ecommerce News
B2C Related Topics 
B2C Ad Copy Examples That Convert
Zaius
OCTOBER 23, 2018
With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. The post B2C Ad Copy Examples That Convert appeared first on Zaius.
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Long B2C Sales Cycle? Use Content to Power Marketing
Zaius
NOVEMBER 1, 2018
Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term.
Become an Empowered B2C Marketer
Zaius
JANUARY 25, 2018
If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight. The post Become an Empowered B2C Marketer appeared first on Zaius. What does it mean to be an empowered marketer?
How Integrations Power B2C Marketing
Zaius
FEBRUARY 13, 2018
But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. With the help of integrations, you can pull together all of that data into one central location — a B2C CRM. The post How Integrations Power B2C Marketing appeared first on Zaius.
Why B2C Branding is Really a Management Tool
Zaius
MARCH 27, 2019
Here’s how you should approach branding and use it as a tool to manage your entire B2C business. The post Why B2C Branding is Really a Management Tool appeared first on Zaius. This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?
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The Key to Creating Flawless B2C Omnichannel Communication
Zaius
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier.
Zaius: The Award-Winning CRM for B2C Marketers
Zaius
MARCH 22, 2019
The post Zaius: The Award-Winning CRM for B2C Marketers appeared first on Zaius. We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.
The Cross-Sell and Upsell Strategies Every B2C Marketer Needs
Zaius
SEPTEMBER 6, 2018
There are the cross-sell and upsell strategies every B2C marketer needs to power their ecommerce brand. You can feed this information into your B2C CRM , and the product recommendations algorithm will do the rest, so you won’t have to manually pick products to cross-sell and upsell.
B2B CRM vs. B2C CRM: What’s the Difference?
Zaius
OCTOBER 5, 2017
Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. But a product tailor-made for B2B sales clearly wasn’t doing the job, and B2C CRMs emerged to fill the need for retail businesses that sell to individual consumers, rather than massive corporations. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. In contrast, the B2C CRM is built for marketers. CRM B2C CRM
Make the Transition from B2B to B2C Marketing
Zaius
DECEMBER 25, 2018
Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. For example, personalization is crucial for both B2B and B2C customers, with 72% of B2B customers expecting personalized experiences, while 56% of B2C customers say a tailored experience based on past interactions is important to winning their business. B2C marketers don’t have a sales team to take over the process of selling to potential customers.
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CDP vs. CRM: What’s Right for Your B2C Business?
Zaius
JANUARY 29, 2019
But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? Much like a CDP, a B2C CRM unifies customer data in one location, creating a single customer view. While a CDP and B2C CRM seem incredibly similar, in reality, the two perform very differently.
WEBINAR: The Rise of the B2C Marketer
Zaius
DECEMBER 11, 2018
The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV.
Deeply Analyze Your B2C Customer Buying Patterns
Zaius
MAY 8, 2018
As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. By really digging in and understanding your customer buying patterns, you can create B2C marketing campaigns that are more likely to drive repeat purchases, increase your average order value, and directly impact the bottom line. The customer lifecycle is a vital guide for any B2C marketer.
Why Every B2C Marketer Must Be an Artist
Zaius
FEBRUARY 7, 2019
The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. The post Why Every B2C Marketer Must Be an Artist appeared first on Zaius. Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned.
Why B2C Marketers Need to Own All Customer Data
Zaius
OCTOBER 29, 2019
Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?
How to Run an Online Contest for Your B2C Brand
Zaius
JANUARY 8, 2019
Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Online contests are a great way for B2C brands to reach new audiences, acquire new emails, and build brand awareness. The post How to Run an Online Contest for Your B2C Brand appeared first on Zaius.
Are You a True Data-Driven B2C Marketer?
Zaius
MARCH 29, 2018
You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? The post Are You a True Data-Driven B2C Marketer? You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. A 20% open rate, way to go! And a 10% click-through rate.
Why B2B Digital Strategy Differs From B2C Strategy | Salsify
Salsify
JULY 29, 2020
Isn't ecommerce just ecommerce regardless of business-to-consumer (B2C) or business-to-business (B2B)? This question comes up a lot when laying out the differences between B2C and B2B strategy. B2B Digital Commerce
WHITEPAPER: How Identity Resolution Drives B2C Marketing Success
Zaius
NOVEMBER 9, 2017
What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand. Best Practices Customer-Centricity Omnichannel B2C CRM customer data omnichannel personalization
Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B
Retail TouchPoints
APRIL 26, 2018
While the company’s current goals are to open 10 to 12 stores per year, with a particular focus on breaking ground internationally, Sugarfina also has built out a growing B2B presence on top of its B2C business. Magento Imagine NetSuite SuiteWorld B2B B2C wholesale retail transformation Intelligentsia Coffee Sugarfina
Why B2C Marketers Need a Single Source of Data
Zaius
NOVEMBER 16, 2017
In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. For many B2C marketers, this is unsustainable. With a B2C CRM , you can unify all your data in one place and better understand key metrics like: Most effective path to customer acquisition. Analytics CRM B2C CRM customer dataData is at the core of all ecommerce marketing today.
How to Use Voice as a B2C Acquisition Channel
Zaius
APRIL 19, 2018
As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. If you decide to experiment with voice commerce for your B2C brand, don’t forget to carefully measure how your buyers interact. The post How to Use Voice as a B2C Acquisition Channel appeared first on Zaius.
2018 Predictions: What B2C Marketers Need To Know
Zaius
NOVEMBER 30, 2017
The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year. In 2018, B2C marketers will realize that repeat purchases drive real results and significantly increases company revenue.
Why B2C Marketers Need to Own All Customer Data
Zaius
APRIL 10, 2018
Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today. While Amazon is often held up as a shining example of B2C personalization, its formula of “customers who bought this also bought this” is really the most basic version of personalization. Does this sound familiar?
BigCommerce Ranked as a Strong Performer Among B2B and B2C Ecommerce Platforms by Leading Industry Report
BigCommerce
MAY 27, 2020
At BigCommerce, our goal is to provide you with the tools and resources you need to build, innovate and grow… Ecommerce Technology
The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up
Zaius
JANUARY 10, 2019
But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today. The post The Role of the B2C Marketer Is Changing Fast. It’s obvious to anyone working in marketing today: the role is changing fast.
Should Your B2C Brand Switch to Direct-to-Consumer?
Zaius
APRIL 5, 2018
Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more. The post Should Your B2C Brand Switch to Direct-to-Consumer? It’s a slight understatement to say that retailers are struggling.
A B2C Marketer’s Biggest Enemy: The Data and Execution Gap
Zaius
AUGUST 16, 2018
Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. Well, B2C brands are often missing key insights into customer behavior because the data is so disconnected. It takes a special platform to do this: a B2C CRM.
On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM
Zaius
JULY 9, 2019
The post On-Demand Zaius Demo: Delivering a Customer-First Experience with B2C CRM appeared first on Zaius Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions. With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty.
WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019
Zaius
JANUARY 22, 2019
The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius. Your role as a marketer today isn’t exactly a simple one. In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. Like the famed “Renaissance Man” who excelled in multiple fields, marketers today have to be a combination of: Sound complicated?
How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience
Kibo
APRIL 8, 2020
With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? Using your own B2C storefront in addition to selling through retailers can help keep readers interested in your products. The post How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience appeared first on Kibo Software, Inc.
Case Study: How Two Facebook Ads Generated Seven Months of B2C Sales in 30 Days
Inflow Insights
JUNE 17, 2020
Sometimes, in the digital advertising world, things just click. A customer testimonial sparks a wave of qualified buyers, a popular site stumbles across your product and provides a juicy backlink, or an exciting client–agency relationship is born with a clear strategy to achieve success. The following is a story about how Facebook and Instagram ads supercharged Seltzer Goods sales to record-breaking heights, and how the success was felt beyond both platforms.
B2C Firms Must Prepare As Consumer Buying Enters A New Era
Forrester's Customer Insights
SEPTEMBER 11, 2020
Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted
Different Types of Online Marketplaces: C2C, B2B & B2C
Algopix
APRIL 19, 2020
While the most common type of marketplace is based on the B2C (Business to Customer) model, there are in fact other marketplace models including B2B (Business to Business) and C2C (Customer to Customer). Introducing the Different Types of Online Marketplaces: C2c, B2b & B2c.
Meet Your Newest B2C Martech Analyst
Forrester's Customer Insights
SEPTEMBER 9, 2019
I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. B2C marketing marketing & strategy marketing automation marketing resource management (MRM) marketing technology mobile marketingDo you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!
The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing
Zaius
JULY 18, 2018
How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you?
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