Forrester eCommerce

OCTOBER 4, 2022

In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.

B2C 370

B2C eCommerce Retail Customer 370

Forrester eCommerce

NOVEMBER 28, 2023

We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […] As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 235

B2C Marketing Customer 235

Forrester eCommerce

OCTOBER 23, 2020

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

B2C 395

B2C Marketing Customer Loyalty Customer 395

Forrester eCommerce

JUNE 2, 2023

Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities. For each, we asked respondents (154 B2C marketing […] June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done.

B2C 195

B2C Marketing Customer 195

Forrester eCommerce

JANUARY 27, 2023

It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. The privacy landscape is shifting quickly.

B2C 195

B2C Marketing Customer 195

Forrester eCommerce

AUGUST 24, 2022

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

B2C 369

B2C Marketing Customer 369

Forrester eCommerce

OCTOBER 26, 2021

Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.

B2C 195

B2C Marketing Blog 195

Kissmetrics

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C 294

B2C Payment Services Payments Travel 294

Forrester eCommerce

JANUARY 26, 2023

But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.” We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.” Make Brand Experience The Top Priority In All Scenario Plans In our full report, we […]

B2C 195

B2C Marketing Customer Experience Customer 195

Forrester eCommerce

SEPTEMBER 9, 2019

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

B2C 311

B2C Mobile Management Marketing 311

Forrester eCommerce

MAY 29, 2019

This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019.

B2C 359

B2C Marketing Retail Online Retail 359

Forrester eCommerce

JULY 22, 2024

In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie. Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. It’s not […]

B2C 461

B2C Marketing Customer 461

Forrester eCommerce

MARCH 6, 2024

Read part one of the GenAI Impact On Commerce Tech blog series from Forrester Research principal analyst Emily Pfeiffer and senior researcher Nicole Murgia.

B2C 437

B2C Blog Retail Customer 437

Forrester eCommerce

OCTOBER 25, 2022

Read our B2C marketing predictions for 2023. Short-term wins will be the name of the game next year. Yet a few savvy CMOs will blend both offense and defense into a smart growth strategy.

B2C 195

B2C Marketing Games Technology 195

Forrester eCommerce

JANUARY 27, 2020

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].

B2C 313

B2C Customer Data Marketing Customer 313

Forrester eCommerce

JULY 3, 2024

I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access).

Marketing 535

Marketing B2C 535

Forrester eCommerce

MAY 19, 2020

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.

B2C 276

B2C BigCommerce Customer 276

Forrester eCommerce

MARCH 17, 2020

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

B2C 358

B2C Marketing Retail Management 358

Optimizely

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354

B2C Marketing B2B Article 354

Forrester eCommerce

FEBRUARY 20, 2024

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

B2C 406

B2C Marketing Operations Consumer 406

Forrester eCommerce

AUGUST 19, 2020

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. Data deprecation restricts tracking and access to consumer data due to regulatory, browser, walled-garden, or consumer actions.

B2C 301

B2C Marketing Consumer Management 301

Forrester eCommerce

APRIL 22, 2019

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.

B2C 320

B2C Marketing Consumer Customer 320

Forrester eCommerce

APRIL 28, 2022

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195

B2C Marketing Customer Experience Omnichannel 195

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218

B2C B2B Marketing Technology 218

BigCommerce

SEPTEMBER 24, 2020

The 2020 IDC MarketScape Report names BigCommerce a leader among B2C ecommerce platforms.

B2C 334

B2C eCommerce Platforms BigCommerce eCommerce 334

Forrester eCommerce

MAY 6, 2019

“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr.

B2C 321

B2C Marketing Customer 321

Forrester eCommerce

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 379

B2C Marketing Consumer Customer Experience 379

Optimizely

MARCH 27, 2019

Here’s how you should approach branding and use it as a tool to manage your entire B2C business. The post Why B2C Branding is Really a Management Tool appeared first on Zaius. Think beyond the logo. Branding is not as easy as you may think. It’s not just a good-looking logo. In fact, the logo is now less important than ever.

B2C 323

B2C Management Social Media Magazine 323

Optimizely

MARCH 22, 2019

The post Zaius: The Award-Winning CRM for B2C Marketers appeared first on Zaius. We’re so thankful for all of your support along this journey, and we will continue to make our platform even better with continuing improvements, new features, and more — all to support our goal of assisting the marketer.

B2C 286

B2C Marketing Technology Channel 286

Optimizely

FEBRUARY 7, 2019

The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. The post Why Every B2C Marketer Must Be an Artist appeared first on Zaius. The Problem. The Solution.

B2C 218

B2C Marketing Channel Improvements 218

Forrester eCommerce

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 392

B2C Marketing Technology Customer 392

Kissmetrics

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Now, you have businesses from all niches, including Mercedes and Coca-Cola, wanting to get in on the action. Is it the right fit for your business? It might be. Why eSports Marketing? How do you use it?

B2C 312

B2C Marketing Games Social Media 312

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. It takes a special platform to do this: a B2C CRM.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

Forrester eCommerce

MARCH 12, 2024

According to Forrester Global Marketing Survey, about 30% of B2C Marketers use MMM […] MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Marketing 409

Marketing B2C Customer 409

Forrester eCommerce

APRIL 30, 2024

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce.

B2B 440

B2B B2C Consumer Marketing 440