B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. But a product tailor-made for B2B sales clearly wasn’t doing the job, and B2C CRMs emerged to fill the need for retail businesses that sell to individual consumers, rather than massive corporations. In fact, B2B CRMs are very different than B2C CRMs in: Serving sales vs. marketing. In contrast, the B2C CRM is built for marketers. CRM B2C CRM

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Bring some B2C pizzazz to your B2B website design

TradeGecko

However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy. With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. Wholesale B2B eCommerce

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Trending Sources

Effortlessly manage your business’s B2B and B2C sales online

TradeGecko

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business. TradeGecko Payments

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REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. .

Smartphones are dead. Long live smartphones!

Forrester eCommerce

B2C marketing chief marketing officer (CMO) customer experience Apple artificial intelligence augmented reality google HTC iOS11 iPhoneX smartphonesThis week, Google announced the acquisition of key HTC assets.

Mobile-First Is Not Enough

Forrester eCommerce

However, few B2C marketers are good at executing this concept. B2C marketing chief marketing officer (CMO) customer experience digital business business disruption digital transformation mobile first mobile marketing

CXEurope 2017: Introducing the Values Based Customer

Forrester eCommerce

advanced analytics age of the customer B2C ecommerce B2C marketing brand building brand experience business intelligence business models chief marketing officer (CMO) consumer packaged goods (CPG) consumer segmentation contextual marketing customer advocacy customer analytics customer engagement customer experience customer experience ecosystem customer experience management customer experience maturity customer experience measurement customer experience strategy customer insights

The Global Digital Marketing Gap

Forrester eCommerce

advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […].

Digital Store Technologies Take the Stage For Both Customer and Associate Experience.

Forrester eCommerce

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

Amazon Blends Digital and Physical Experiences At Their New Book Store

Forrester eCommerce

Amazon B2C ecommerce ecommerce in-store marketing mcommerce online retail retail amazon digital retail in-store checkoutRecently I stopped in at the new Amazon Book store on 34th Street in Manhattan to see how Amazon is re-imagining the in-store experience.

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The Data Digest: Empowered Customers Paint Their Own Future

Forrester eCommerce

age of the customer B2C marketing brand building brand experience customer centricity customer data customer insights data insights market research social intelligence social listening & listening platforms social media

Half Of Online Retail Spending Came From Marketplaces In 2016

Forrester eCommerce

Marketplaces are taking an growing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016.

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Back To the Future: The Benefits Of TV Advertising

Forrester eCommerce

advertising B2C marketing brand building branding marketing & strategy media media buyingMarketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […].

OTT Won’t Replace Traditional TV — The Two Will Get Married And Have Babies

Forrester eCommerce

advertising B2C marketing communications digital marketing marketing & strategy marketing attitudes marketing methods media media buyingRecent headlines have covered cord cutting as if it is an inevitable trend, set to doom the TV industry as we know it. However, when we peel back the layers of the alarmist headlines, the argument doesn’t really hold: No streaming service yet offers all that consumers want, as my colleague Kris Arcand found in […].

Introducing Forrester’s New Brand Energy Framework – Emotions Fuel Your Brand’s Energy

Forrester eCommerce

B2B marketing B2C marketing brand experience branding chief marketing officer (CMO To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley, Lego, and Patagonia to create a frenzied devotion that, on a good day, can give the Star Trek fandom a run for its money. But how does one create pixie […].

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How Should Insurers Unleash Their Digital Businesses? By Mastering The Digital Basics

Forrester eCommerce

B2B ecommerce B2C ecommerce blockchain chatbots digital business digital transformation ebusiness strategy ecommerce InsuranceCanadian and US insurers have a lot on their plates this year. They’re not just grappling with extreme weather, substantial underwriting losses from all those motor vehicle claims, but also rising customer expectations and an onslaught of fintech disruptors.

Amazon And Flipkart Are Expected to Record $1.2-$1.5 Billion In Sales In India’s Coming Festive Sales

Forrester eCommerce

Amazon B2C ecommerce amazon big billion day Festive Sales Flipkart India online retailOn October 6, 2014, Flipkart launched Big Billion Day, an event that occurs within India’s festive season — a holiday period that accounts for 40% of the total sales of key brands in India.

Amazon’s Singapore Launch Signals the End of Digital Complacency in Southeast Asia

Forrester eCommerce

age of the customer agile commerce Asia Pacific B2C ecommerce chief information officer (CIO) chief marketing officer (CMO) cloud computing customer experience digital business digital transformation ecommerce

Amazon product content: a new space race?

Forrester eCommerce

Amazon B2C Marketing PIM content eCommerce product content retail ugcThe Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail.

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

For a B2C marketer, knowing the name and identity of every shopper is incredibly powerful and enables you to market to each individual far more effectively. You can do a lot with a little in today’s world of B2C marketing.

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Case Study: How To Improve Your Chatbot’s Chance Of Success

Forrester eCommerce

B2C marketing chatbotsMarketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value.

Madtech Convergence Is Ongoing – With Or Without You

Forrester eCommerce

advertising B2B marketing B2C marketing digital marketing marketing automation marketing technology online marketing technologyFor marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking them out) — all while reducing the number of vendors in your tech stack.

The Data Digest: As Social Media Usage Grows, So Do Brand Woes

Forrester eCommerce

B2C marketing social mediaLet’s face it: We all know the feeling of logging into a social networking site and reacting with myriad emotions ranging from intrigue and delight to shock and shame.

Amazon Product Content: A New Space Race?

Forrester eCommerce

advertising B2C marketing digital marketing online retail search marketingThe Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company sold $136 billion worth of products in 2016 – more than any other online retailer (and just over a third of what Wal-Mart did). And we find that Amazon is big and gaining […].

Other 16

Brand 2020: A Manifesto In Three Acts – Act I. Crisis

Forrester eCommerce

B2B marketing B2C marketing brand building brand experience branding chief marketing officer (CMO) customer experience strategy digital marketing marketing & strategy marketing attitudes marketing methods marketing organization & cultureTHE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind.

SMB Commerce Platforms Are Now A $1 Billion Market

Forrester eCommerce

B2B ecommerce B2C ecommerce commerce solutions B2B Marketing B2C commerce ecommerceCommerce platforms provide the tools to power eCommerce, enabling online catalogs, shopping carts, and promotions. We recently published our updated Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global). The market has changed considerably since we last published this forecast in December 2014. The biggest surprise? How quickly the market for SMB platforms has […].

Forrester’s Customer Experience Marketing Summit 2016 In Sydney Is Fast Approaching!

Forrester eCommerce

B2C marketing. Australia B2C Marketing B2C marketing Brand Strategy Business innovation Customer Experience digital disruption digital marketing eCommerceSix months after our highly successful Summit for Marketing Leaders in Australia, I'm excited to announce that Forrester's CX Marketing Sydney 2016 event is less than 7 weeks away.

A Customer-Led Approach is Fundamental to The Integration of Worldpay and Vantiv

Forrester eCommerce

B2C ecommerce business & IT alignment online retail retail PaymentsVantiv has the largest payments industry acquisition of 2017 ($10.4B) under its belt — now what? Integration is the trickiest part of any acquisition and comes after the dust settles and the deal is done. This crucial phase begins in earnest this week for Vantiv and Worldpay. To accelerate its business and achieve the full […].

Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

Forrester eCommerce

Asia Pacific B2C marketing marketing technologyMore marketers in Asia Pacific (AP) are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing — but EMSS vendors’ solution availability and localization efforts vary across the region. My recently published report, Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific, helps marketers understand EMSS vendors’ […].

Brand 2020: Act 3. Redemption

Forrester eCommerce

B2B marketing B2C marketing branding chief marketing officer (CMO) customer experience customer experience strategy marketing & strategy strategy & strategic planning UncategorizedA MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […].

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. In general, B2B customers want to see their B2C conveniences transfer over. Start thinking like a B2C brand. Think B2C.

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THINKING OUT OF THE BOX: THE ALLURE AND MAGIC OF SUBSCRIPTION BOXES

PFS

eCommerce Trends Loyalty Programs Personalization Subscription Boxes B2C Boxes eCommerce eCommerce Subscriptions Exclusive Subscriptions Loyalty Package Delivery Shopper Convenience Subscription Subscription Loyalty Subscription Services

Amazon kicks off a product content space race

Forrester eCommerce

Amazon B2C Marketing PIM content eCommerce product content retail ugcThe Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter's inexorable march to the top of retail.

Effortlessly manage your business’s B2B and B2C sales online

TradeGecko

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business. TradeGecko Payments

Marketers In Asia Pacific: What Are Your Top Martech Challenges?

Forrester eCommerce

Forrester’s 2017 Asia Pacific Martech Challenges Survey is open, and we’re looking for B2C marketers in the region to provide their perspective. If you’re a marketing leader who is involved in marketing technology (martech) decisions and implementations, please take a moment to complete the survey. Marketers in Asia Pacific are increasing their spending on martech. […

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Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand.

Brand 2020: Act 2. Soul-Searching

Forrester eCommerce

B2B B2B marketing B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) customer experience strategy marketing & strategyA MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […].

B2B 7

WEBINAR: Personalization Rules the 2017 Holiday Season

Zaius

B2C marketers everywhere are in agreement: personalization continues to be vital for success, especially this holiday season. Because of that, many B2C marketers are heavily focused on personalization as a method to improve their engagement rates with buyers this holiday season.

Join Our 2017 Global Mobile Executive Survey

Forrester eCommerce

B2C marketing chief marketing officer (CMO) digital business digital strategy digital transformation mobile mobile commerce mobile marketing mobile strategyFor the past few years, Forrester has fielded a Global Mobile Executive Survey to understand and benchmark mobile initiatives. This year, we are updating the survey again to help marketers and business executives benchmark and mature their mobile strategy and services.

Find the Perfect Black Friday Email Flow

Zaius

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases.

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