Expert insights. Personalized for you.
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass. MORE
When it comes to getting repeat sales for your ecommerce store, customer loyalty programs are one of the most effective ways to boost customer retention. In fact, studies have shown that 69% of consumers are influenced by retailers that offer loyalty and rewards programs. MORE
Check out some other amazing loyalty programs in our Top 10 Customer Loyalty Programs of 2018 post. Think of your favorite brand—what type of incentive do they offer you for your loyalty? We researched tons of loyalty programs and a few brands stood out to us! MORE
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too. MORE
Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one. MORE
At Wiser, we were curious what were the major factors behind brand and retailer loyalty, so we turned to our network of smartphone-enabled shoppers. This is important because strategies to build consumer loyalty can evolve depending on the channel. Loyalty Programs: Yes or No? MORE
If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs. Reward Program Strategy MORE
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. The post Leveraging Retail Brand Partnerships to Increase Customer Loyalty appeared first on CCG. MORE
Why are loyalty campaigns so important, and how can email marketing personalization help you elevate them so they stand out from the competition? The post 3 Innovative Tactics for Driving Customer Loyalty appeared first on Bronto Blog. MORE
Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with. MORE
But loves the increasing number of Loyal Customers. These leads prove to be your potential customers. The post 9 Ways To Boost Customer Loyalty Through Cart Abandonment Problems appeared first on MakeWebBetter. MORE
New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition. The post Top Factors Influencing Retail Customer Loyalty appeared first on CCG. CCG Retail Marketing Blog MORE
Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty. High-performing customer lifecycle campaigns to run. MORE
Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions. Customization. MORE
Retailers and ecommerce sellers can’t underestimate the value of a loyal customer. With customer acquisition costs rising and new competitors… Customer Loyalty MORE
The post Back to the basics: Customer Loyalty and Retention appeared first on ECOMMERCE GROWTH Blog. Customer Retention customer experience customer loyalty customer retention customer retention strategy customer satisfaction MORE
Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination. MORE
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program. MORE
Customer loyalty plans are becoming more common among both brick – and – mortar and online stores. But not all customer loyalty plans are created equal — Do consumers notice the differences? Do those differences impact their decision to join a loyalty program? MORE
You cannot put a price on customer loyalty, you have to earn it. Although loyalty discounts are a piece of the puzzle, they do not conquer complete customer loyalty. Customer Experience MORE
Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand. MORE
Editor’s Note: This post was originally published in October 2017 and was updated for accuracy and comprehensiveness on Jan 17, 2019. Reward Program Strategy MORE
If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle. MORE
Usually when you read about fulfillment , the discussion is focused on some logistical or technical aspect of delivering goods to customers. Think of fulfillment as an opportunity to advance your corporate brand and enhance customer satisfaction. MORE
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily. MORE
They all possess an intense affinity for putting customers first and creatively reaching shoppers directly through marketing and selling on social media and their own websites. Warby Parker, Casper, Honest Company, and Billie. MORE
Unique personas, touchpoints and lifestages make loyalty program customer journey mapping a challenge. The post Drive Sales by Mapping the Retail Customer Loyalty Journey appeared first on CCG. MORE
FOMO is an appealing way to push your customers to click “Buy” again and again. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . With FOMO on your side, you can cultivate truly loyal customers. MORE
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion? MORE
Offers are a great tool to increase conversions, foster eCommerce customer loyalty and drive long-term business value. Today I’ll share some concepts and offers that can be used by online retailers to drive eCommerce customer loyalty. But what is customer loyalty? MORE
The post 4 Ways to Create Customer Loyalty… without Slashing Prices appeared first on SheerID. Blog Posts MORE
Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies MORE
Back in the day, villagers would tell their neighbors about the best cobbler… Ecommerce Marketing customer loyalty ecommerce marketingReferrals are nothing new to the world. MORE
Securing a sizable base of loyal, returning customers can be quite a mountain to climb in a variety of saturated retailing segments. Offering excellent delivery services is a great way to capitalize on and win customer orders, and ultimately encourage customers to return to your site or store. MORE
Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend. Marketing Tips customer loyalty Email Marketing social commerce Social Media MORE
Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor. It is clear that retailers need to change in order to keep their customers coming back time and time again. What Is Customer Loyalty? MORE
Without a customer loyalty program, Walmart is nonetheless winning the loyalty wars today. The post How Walmart Customer Loyalty Is Rising to the Top appeared first on CCG. See the strategies they’re using and find takeaways for your own organization. MORE
Customer Loyalty Programs offer an opportunity for business holders to develop everlasting customer relationships. As it has been seen that different companies have incorporated loyalty programs in different ways. MORE
There’s a mantra often heard in business circles that says you should “always be optimizing.”. Program Case Studies MORE
Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program? MORE
Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. All B2B customers are also B2C consumers. And like B2C consumers these days, B2B customers demand products faster, less expensively, and more conveniently than ever before.”. MORE
Customer Loyalty Related Topics Zaius
AUGUST 14, 2018
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily.
BigCommerce
MAY 24, 2019
Retailers and ecommerce sellers can’t underestimate the value of a loyal customer. With customer acquisition costs rising and new competitors… Customer Loyalty
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Zaius
NOVEMBER 22, 2018
Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand.
Zaius
AUGUST 28, 2018
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too.
Retail TouchPoints
SEPTEMBER 10, 2018
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion?
Retail TouchPoints
APRIL 23, 2018
Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor. It is clear that retailers need to change in order to keep their customers coming back time and time again. What Is Customer Loyalty?
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Omniconvert
MAY 20, 2020
The post Back to the basics: Customer Loyalty and Retention appeared first on ECOMMERCE GROWTH Blog. Customer Retention customer experience customer loyalty customer retention customer retention strategy customer satisfaction
Omnisend
MARCH 18, 2019
Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend. Marketing Tips customer loyalty Email Marketing social commerce Social Media
BigCommerce
DECEMBER 18, 2018
Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies
Zaius
DECEMBER 21, 2017
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass.
Retail TouchPoints
SEPTEMBER 17, 2018
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.
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My Wife Quit Her Job
JANUARY 13, 2020
When it comes to getting repeat sales for your ecommerce store, customer loyalty programs are one of the most effective ways to boost customer retention. In fact, studies have shown that 69% of consumers are influenced by retailers that offer loyalty and rewards programs.
GetElastic
NOVEMBER 12, 2019
Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. All B2B customers are also B2C consumers. And like B2C consumers these days, B2B customers demand products faster, less expensively, and more conveniently than ever before.”.
Zaius
OCTOBER 30, 2018
Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty. High-performing customer lifecycle campaigns to run.
Smile.io
JANUARY 2, 2020
Check out some other amazing loyalty programs in our Top 10 Customer Loyalty Programs of 2018 post. Think of your favorite brand—what type of incentive do they offer you for your loyalty? We researched tons of loyalty programs and a few brands stood out to us!
SheerID
OCTOBER 23, 2019
The post 4 Ways to Create Customer Loyalty… without Slashing Prices appeared first on SheerID. Blog Posts
Smile.io
JANUARY 17, 2019
Editor’s Note: This post was originally published in October 2017 and was updated for accuracy and comprehensiveness on Jan 17, 2019. Reward Program Strategy
UpSellIt
FEBRUARY 13, 2019
Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one.
Ecommerce Platforms
NOVEMBER 6, 2017
Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with.
MakeWebBetter
NOVEMBER 1, 2019
But loves the increasing number of Loyal Customers. These leads prove to be your potential customers. The post 9 Ways To Boost Customer Loyalty Through Cart Abandonment Problems appeared first on MakeWebBetter.
Salsify
JULY 6, 2020
They all possess an intense affinity for putting customers first and creatively reaching shoppers directly through marketing and selling on social media and their own websites. Warby Parker, Casper, Honest Company, and Billie.
Bronto
APRIL 12, 2018
Why are loyalty campaigns so important, and how can email marketing personalization help you elevate them so they stand out from the competition? The post 3 Innovative Tactics for Driving Customer Loyalty appeared first on Bronto Blog.
Groove
FEBRUARY 21, 2019
Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions. Customization.
MakeWebBetter
JULY 4, 2019
Customer Loyalty Programs offer an opportunity for business holders to develop everlasting customer relationships. As it has been seen that different companies have incorporated loyalty programs in different ways.
BigCommerce
JUNE 2, 2020
Back in the day, villagers would tell their neighbors about the best cobbler… Ecommerce Marketing customer loyalty ecommerce marketingReferrals are nothing new to the world.
retailnext
AUGUST 15, 2019
Securing a sizable base of loyal, returning customers can be quite a mountain to climb in a variety of saturated retailing segments. Offering excellent delivery services is a great way to capitalize on and win customer orders, and ultimately encourage customers to return to your site or store.
Smile.io
DECEMBER 27, 2018
There’s a mantra often heard in business circles that says you should “always be optimizing.”. Program Case Studies
Customer Communications Group
JANUARY 20, 2020
Without a customer loyalty program, Walmart is nonetheless winning the loyalty wars today. The post How Walmart Customer Loyalty Is Rising to the Top appeared first on CCG. See the strategies they’re using and find takeaways for your own organization.
Wiser
JUNE 25, 2019
Customer loyalty plans are becoming more common among both brick – and – mortar and online stores. But not all customer loyalty plans are created equal — Do consumers notice the differences? Do those differences impact their decision to join a loyalty program?
Customer Communications Group
SEPTEMBER 17, 2019
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. The post Leveraging Retail Brand Partnerships to Increase Customer Loyalty appeared first on CCG.
Lemonstand
JANUARY 3, 2019
Offers are a great tool to increase conversions, foster eCommerce customer loyalty and drive long-term business value. Today I’ll share some concepts and offers that can be used by online retailers to drive eCommerce customer loyalty. But what is customer loyalty?
Customer Communications Group
JANUARY 13, 2020
Unique personas, touchpoints and lifestages make loyalty program customer journey mapping a challenge. The post Drive Sales by Mapping the Retail Customer Loyalty Journey appeared first on CCG.
Smile.io
OCTOBER 5, 2017
If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs. Reward Program Strategy
iQmetrix
FEBRUARY 17, 2020
You cannot put a price on customer loyalty, you have to earn it. Although loyalty discounts are a piece of the puzzle, they do not conquer complete customer loyalty. Customer Experience
Smile.io
MAY 22, 2020
Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.
Prisync
JANUARY 24, 2018
If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle.
SellBrite
JUNE 7, 2017
Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?
GetElastic
JULY 29, 2019
Usually when you read about fulfillment , the discussion is focused on some logistical or technical aspect of delivering goods to customers. Think of fulfillment as an opportunity to advance your corporate brand and enhance customer satisfaction.
Wiser
JUNE 11, 2019
At Wiser, we were curious what were the major factors behind brand and retailer loyalty, so we turned to our network of smartphone-enabled shoppers. This is important because strategies to build consumer loyalty can evolve depending on the channel. Loyalty Programs: Yes or No?
Customer Communications Group
OCTOBER 31, 2018
New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition. The post Top Factors Influencing Retail Customer Loyalty appeared first on CCG. CCG Retail Marketing Blog
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