The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily.

Customer Loyalty Blockchain: Ecommerce Shops Take Advantage of Blockchain Rewards Programs

BigCommerce

Retailers and ecommerce sellers can’t underestimate the value of a loyal customer. With customer acquisition costs rising and new competitors… Customer Loyalty

How Ecommerce Discounts Hurt Customer Loyalty

Zaius

Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand.

How Customer Service Data Can Improve Customer Loyalty

Zaius

The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too.

How Retailers Can Build Customer Loyalty With Handwritten Notes

Retail TouchPoints

By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion?

What Is The Point Of Rewarding Customer Loyalty?

Retail TouchPoints

Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor. It is clear that retailers need to change in order to keep their customers coming back time and time again. What Is Customer Loyalty?

How to Make Social Commerce the Key to Unlocking Customer Loyalty

Omnisend

Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend. Marketing Tips customer loyalty Email Marketing social commerce Social Media

Personalization: The Key To A Powerful Customer Loyalty Program

Retail TouchPoints

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

How Contextual Commerce Improves Customer Loyalty

Zaius

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass.

Drive Customer Loyalty with a Remarkable App Experience

BigCommerce

Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies

WHITEPAPER: Lifecycle Marketing is The Key to Long-Term Customer Loyalty

Zaius

Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customersloyalty. High-performing customer lifecycle campaigns to run.

3 Ways to Increase Customer Loyalty

UpSellIt

Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one.

3 Innovative Tactics for Driving Customer Loyalty

Bronto

Why are loyalty campaigns so important, and how can email marketing personalization help you elevate them so they stand out from the competition? The post 3 Innovative Tactics for Driving Customer Loyalty appeared first on Bronto Blog.

Essential Customer Loyalty Statistics 2019

Smile.io

Editor’s Note: This post was originally published in October 2017 and was updated for accuracy and comprehensiveness on Jan 17, 2019. Reward Program Strategy

How to Improve Customer Loyalty with Pricing

Prisync

If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle.

What an Effective Customer Loyalty Program Looks Like in 2019

Scalefast

Loyalty programs are nearly as old as retail itself. We all have seen how loyalty initiatives have evolved from punch cards to digital recordkeeping. That is, unless theys provide real value to customers. Loyalty programs can add to that special feeling when done correctly.

Top 10 Customer Loyalty Programs of 2018

Smile.io

There’s a mantra often heard in business circles that says you should “always be optimizing.”. Program Case Studies

How to Boost Ecommerce Revenue With Customer Loyalty Programs

Ecommerce Platforms

Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with.

Top Factors Influencing Retail Customer Loyalty

Customer Communications Group

New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition. The post Top Factors Influencing Retail Customer Loyalty appeared first on CCG. CCG Retail Marketing Blog

Essential Customer Loyalty Statistics 2017

Smile.io

If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs. Reward Program Strategy

How to Choose a Customer Loyalty Program Software

Groove

Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions. Customization.

5 Smarter Ways to Drive eCommerce Customer Loyalty Using Offers

Lemonstand

Offers are a great tool to increase conversions, foster eCommerce customer loyalty and drive long-term business value. Today I’ll share some concepts and offers that can be used by online retailers to drive eCommerce customer loyalty. But what is customer loyalty?

How to Do Social Media Customer Service the Right Way

BigCommerce

Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

How to Build Customer Loyalty in eCommerce

Smile.io

As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’s why we’ve assembled this list of tips to help you build customer loyalty for your ecommerce store. Commerce Tips Reward Program Strategy

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience.

Top 10 Customer Loyalty Programs of 2017

Smile.io

Some of the biggest brands in the world, including Macy’s, Office Depot, and Air Canada, are ditching their clunky loyalty efforts for more holistic programs. If 2016 was the year of rewards blunders and program refreshes, 2017 is all about wiping the slate clean. Program Case Studies

How Employee Engagement Leads to Customer Loyalty

Smile.io

Editor’s Note: This post was originally published in April 2013 and was updated for accuracy and comprehensiveness on February 9, 2018. Commerce Tips

6 Simple Ways to Use Email to Increase Customer Loyalty

Smile.io

With the rise of fast-paced social media videos and interactive blog content, it’s easy to think that email might be a thing of the past. Audiences today have shorter attention spans than ever and are being conditioned to expect more exciting forms of content. However, is email actually irrelevant?

Does Color Psychology Impact Customer Loyalty?

Smile.io

Expert Loyalty Advice

Improve your Rewards Program Using These Customer Loyalty Statistics

Smile.io

We’ve analyzed customer loyalty statistics and developed a few actionable tips that will maximize the effectiveness of your program. If your rewards program isn’t performing as well as you originally expected, don’t worry! Reward Program Strategy

Are Customer Loyalty Programs a Win for Brands and Retailers?

Wiser

At Wiser, we were curious what were the major factors behind brand and retailer loyalty, so we turned to our network of smartphone-enabled shoppers. This is important because strategies to build consumer loyalty can evolve depending on the channel. Loyalty Programs: Yes or No?

5 Simple Email Tactics You Need to Drive Customer Loyalty

Demac Media

Having a loyal following of customers is worth A LOT to your business! The numbers don’t lie, 5% increase in loyalty can drive the avg. revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth.

The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets

Bronto

Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog.

The Forrester Wave: Loyalty Technology Platforms, Q2 2019 Is Now Live

Forrester eCommerce

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live. In our 28-criterion evaluation, we identified the top 13 loyalty technology vendors – Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM – […].

Marriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?

Forrester eCommerce

After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewardsThis final step in the world’s largest hospitality merger brings together over 100 million members, billions of records, and 6,700 properties in over 130 countries.

4 Ways to Encourage a Repeat Purchase in Ecommerce

Zaius

Acquiring a new customer is not cheap. Then, finally, you get a new customer over the finish line to buy your product or service. Repeat customers are truly the lifeblood of any ecommerce store. Getting your customers to make that second purchase is crucial.