But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass. MORE
Having a loyal following of customers is worth A LOT to your business! The numbers don’t lie, 5% increase in loyalty can drive the avg. revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth. MORE
Editor’s Note: This post was originally published in June 18, 2015 and was updated for accuracy and comprehensiveness on September 29, 2017. Reward Program Strategy MORE
Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. Manillo believes in “better shopping,” and places emphasis on lightning-fast delivery, low prices, and superior customer service (they have an average rating of 5 stars!). MORE
Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. A 5% increase in loyalty can drive the avg. MORE
Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in a way that’s personalized and that’s perceived by the customer as helpful. They’re also incredibly effective at driving more predictable revenue and profit from your existing customers. MORE
Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when your call-to-action is time-sensitive. MORE
If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs. Reward Program Strategy MORE
Editor’s Note: this post was originally published on November 19, 2014 and has been updated for accuracy and comprehensiveness as of August 17, 2017. Reward Program Strategy MORE
Some of the biggest brands in the world, including Macy’s, Office Depot, and Air Canada, are ditching their clunky loyalty efforts for more holistic programs. If 2016 was the year of rewards blunders and program refreshes, 2017 is all about wiping the slate clean. Program Case Studies MORE
Why are loyalty campaigns so important, and how can email marketing personalization help you elevate them so they stand out from the competition? The post 3 Innovative Tactics for Driving Customer Loyalty appeared first on Bronto Blog. MORE
Editor’s Note: This post was originally published on February 22, 2013 and was updated for accuracy and comprehensiveness on August 25, 2017. When a professional sports team drafts an athlete, many things are taken into consideration. Stats like the number of goals the player has scored or the number of points they have amassed are all closely scrutinized to determine if the player should be chosen or not. Commerce Tips Reward Program Strategy MORE
The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers. MORE
Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with. MORE
Expert Loyalty Advice MORE
Editor’s Note: This post was originally published in April 2013 and was updated for accuracy and comprehensiveness on February 9, 2018. Commerce Tips MORE
eCommerce Customer Loyalty eCommerce Optimization holiday shoppingAdvice on how to convert the new wave of holiday shoppers into frequent visitors, repeat purchasers, and brand advocates even after the season has ended. The post Beat the Holiday Hangover! MORE
So why are you letting anyone else handle communications with your ecommerce customers? You should carefully consider every message you send out to your customers because it informs their opinion of your brand, your products, and much more. The Importance of Customer Communications. MORE
With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience. MORE
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series. eCommerce MORE
Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier. MORE
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. MORE
But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. to customers who shop with your brand goes much farther than it might seem. MORE
We’ve analyzed customer loyalty statistics and developed a few actionable tips that will maximize the effectiveness of your program. If your rewards program isn’t performing as well as you originally expected, don’t worry! Reward Program Strategy MORE
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series MORE
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series MORE
If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle. MORE
Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. You can clearly see the number of new vs. returning customers. MORE
FOMO is an appealing way to push your customers to click “Buy” again and again. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . With FOMO on your side, you can cultivate truly loyal customers. MORE
The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer. MORE
Is it possible to turn your everyday customers into advocates? At this point, you may realize that turning customers into advocates help you to create an audience who talks about you. Often times an incentive is involved when their referral becomes a customer. MORE
Research from Adobe has shown that a customer who purchases from a brand even one additional time can spend up to 3 times as much money on their second order as they did on their first. Experiment with delivery timing based on each customer. MORE
It’s no secret that customer loyalty isn’t what it used. Blog Posts Marketing SheerID customer loyalty Jake Weatherly surveyThe post Survey Results: The State of Exclusive Promotions and Programs appeared first on SheerID. MORE
As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’s why we’ve assembled this list of tips to help you build customer loyalty for your ecommerce store. Commerce Tips Reward Program Strategy MORE
With so many amazing loyalty programs in virtually every industry, it can be hard to determine which features are the most effective. The Expert Loyalty Program Tips You Need! The best loyalty programs in the cosmetics industry create a sense of social status. MORE
Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. MORE
Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog. MORE
Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program? MORE
Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier. MORE
Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program? MORE
Customer Loyalty Related Topics Zaius
OCTOBER 3, 2017
FOMO is an appealing way to push your customers to click “Buy” again and again. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . With FOMO on your side, you can cultivate truly loyal customers.
Zaius
DECEMBER 21, 2017
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass.
Prisync
JANUARY 24, 2018
If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle.
Bronto
APRIL 12, 2018
Why are loyalty campaigns so important, and how can email marketing personalization help you elevate them so they stand out from the competition? The post 3 Innovative Tactics for Driving Customer Loyalty appeared first on Bronto Blog.
Smile.io
FEBRUARY 8, 2018
As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’s why we’ve assembled this list of tips to help you build customer loyalty for your ecommerce store. Commerce Tips Reward Program Strategy
SellBrite
JUNE 7, 2017
Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?
Smile.io
FEBRUARY 22, 2018
We’ve analyzed customer loyalty statistics and developed a few actionable tips that will maximize the effectiveness of your program. If your rewards program isn’t performing as well as you originally expected, don’t worry! Reward Program Strategy
Smile.io
JANUARY 2, 2018
Some of the biggest brands in the world, including Macy’s, Office Depot, and Air Canada, are ditching their clunky loyalty efforts for more holistic programs. If 2016 was the year of rewards blunders and program refreshes, 2017 is all about wiping the slate clean. Program Case Studies
Zaius
OCTOBER 31, 2017
With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience.
Smile.io
FEBRUARY 9, 2018
Editor’s Note: This post was originally published in April 2013 and was updated for accuracy and comprehensiveness on February 9, 2018. Commerce Tips
Groove
AUGUST 4, 2017
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series. eCommerce
Bronto
OCTOBER 17, 2017
Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog.
Groove
AUGUST 4, 2017
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series
Zaius
DECEMBER 19, 2017
Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.
Smile.io
AUGUST 25, 2017
Editor’s Note: This post was originally published on February 22, 2013 and was updated for accuracy and comprehensiveness on August 25, 2017. When a professional sports team drafts an athlete, many things are taken into consideration. Stats like the number of goals the player has scored or the number of points they have amassed are all closely scrutinized to determine if the player should be chosen or not. Commerce Tips Reward Program Strategy
BigCommerce
FEBRUARY 23, 2018
Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program?
BigCommerce
JUNE 13, 2017
Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. You can clearly see the number of new vs. returning customers.
Smile.io
AUGUST 18, 2017
Editor’s Note: this post was originally published on November 19, 2014 and has been updated for accuracy and comprehensiveness as of August 17, 2017. Reward Program Strategy
Smile.io
SEPTEMBER 29, 2017
Editor’s Note: This post was originally published in June 18, 2015 and was updated for accuracy and comprehensiveness on September 29, 2017. Reward Program Strategy
Groove
AUGUST 4, 2017
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series
Zaius
DECEMBER 14, 2017
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.
Zaius
SEPTEMBER 14, 2017
So why are you letting anyone else handle communications with your ecommerce customers? You should carefully consider every message you send out to your customers because it informs their opinion of your brand, your products, and much more. The Importance of Customer Communications.
Zaius
DECEMBER 5, 2017
The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer.
Zaius
MAY 19, 2017
But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. to customers who shop with your brand goes much farther than it might seem.
Zaius
JUNE 22, 2017
Research from Adobe has shown that a customer who purchases from a brand even one additional time can spend up to 3 times as much money on their second order as they did on their first. Experiment with delivery timing based on each customer.
Zaius
JUNE 29, 2017
Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. Manillo believes in “better shopping,” and places emphasis on lightning-fast delivery, low prices, and superior customer service (they have an average rating of 5 stars!).
Zaius
APRIL 27, 2017
The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.
Zaius
MAY 16, 2017
Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when your call-to-action is time-sensitive.
Prisync
JANUARY 30, 2018
Is it possible to turn your everyday customers into advocates? At this point, you may realize that turning customers into advocates help you to create an audience who talks about you. Often times an incentive is involved when their referral becomes a customer.
Demac Media
MARCH 5, 2018
With so many amazing loyalty programs in virtually every industry, it can be hard to determine which features are the most effective. The Expert Loyalty Program Tips You Need! The best loyalty programs in the cosmetics industry create a sense of social status.
Zaius
APRIL 26, 2017
Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in a way that’s personalized and that’s perceived by the customer as helpful. They’re also incredibly effective at driving more predictable revenue and profit from your existing customers.
SheerID
JANUARY 23, 2017
It’s no secret that customer loyalty isn’t what it used. Blog Posts Marketing SheerID customer loyalty Jake Weatherly surveyThe post Survey Results: The State of Exclusive Promotions and Programs appeared first on SheerID.
Dynamic Yield
NOVEMBER 1, 2017
eCommerce Customer Loyalty eCommerce Optimization holiday shoppingAdvice on how to convert the new wave of holiday shoppers into frequent visitors, repeat purchasers, and brand advocates even after the season has ended. The post Beat the Holiday Hangover!
Demac Media
JANUARY 18, 2018
Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. A 5% increase in loyalty can drive the avg.
Demac Media
OCTOBER 24, 2017
Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier.
Demac Media
OCTOBER 24, 2017
Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier.
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