How FOMO Can Create Customer Loyalty

Zaius

FOMO is an appealing way to push your customers to click “Buy” again and again. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . With FOMO on your side, you can cultivate truly loyal customers.

Essential Customer Loyalty Statistics 2017

Smile.io

If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs. Reward Program Strategy

Trending Sources

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

5 Simple Email Tactics You Need to Drive Customer Loyalty

Demac Media

Having a loyal following of customers is worth A LOT to your business! The numbers don’t lie, 5% increase in loyalty can drive the avg. revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth.

Does Color Psychology Impact Customer Loyalty?

Smile.io

Expert Loyalty Advice

The Technology Behind Customer Loyalty Programs: An Interview with Smile.io

Groove

Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series

The Metrics You Need to Measure Customer Loyalty Online

Smile.io

Editor’s Note: This post was originally published in June 18, 2015 and was updated for accuracy and comprehensiveness on September 29, 2017. Reward Program Strategy

5 Tips For Post-Second Purchase Loyalty Campaigns

Zaius

Research from Adobe has shown that a customer who purchases from a brand even one additional time can spend up to 3 times as much money on their second order as they did on their first. Experiment with delivery timing based on each customer.

Segmenting Your Shoppers For Higher-Value Customer Acquisition

Zaius

The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

A Secret Customer Retention Strategy

Demac Media

We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. What About Using Shipping For Customer Retention What about the back-end of every order?

How to Increase Your Web Push Opt-In Rate

Zaius

Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when your call-to-action is time-sensitive.

Why a Holistic SEM Approach Makes for Guaranteed Growth!

Demac Media

Your ultimate goal should be to find your customers and identify the channels where they can be found, then set up campaigns to reach these customers in their journey. Develop a single customer view (SCV) using your abundance of data. Focus on Your BEST Customers.

Control Your Destiny: Own All Customer Communications

Zaius

So why are you letting anyone else handle communications with your ecommerce customers? You should carefully consider every message you send out to your customers because it informs their opinion of your brand, your products, and much more. The Importance of Customer Communications.

The checkout is least satisfying part of the omnichannel shopping experience

Retail Technology Review

Poor payments experience at the checkout is the weak link in connected customers' omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals

How Loyalty Programs Boost Your Conversion Rates

Prisync

This could be anything from how often a customer shops at your store to how they engage with your social media channels. Many people will tell you to improve your customer flows or to make your shopping cart more visible, but I’m here to tell you there’s a better way.

The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets

Bronto

Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog.

Driving Repeat Purchases With a Post-Purchase Thank You

Zaius

But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. to customers who shop with your brand goes much farther than it might seem.

5 Secondary Benefits of Customer Loyalty

Smile.io

Editor’s Note: This post was originally published on February 22, 2013 and was updated for accuracy and comprehensiveness on August 25, 2017. When a professional sports team drafts an athlete, many things are taken into consideration. Stats like the number of goals the player has scored or the number of points they have amassed are all closely scrutinized to determine if the player should be chosen or not. Commerce Tips Reward Program Strategy

Why Tiered Programs Are Great for Customer Loyalty

Smile.io

Editor’s Note: this post was originally published on November 19, 2014 and has been updated for accuracy and comprehensiveness as of August 17, 2017. Reward Program Strategy

Stop Slashing Prices, Start Connecting With Your Customers

Bronto

As brands fight to keep up with competitor discounts, profits and customer loyalty are harder to earn. The post Stop Slashing Prices, Start Connecting With Your Customers appeared first on Bronto Blog.

How Manillo.dk Used Zaius to Double Their Repeat Purchase Rate

Zaius

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. Manillo believes in “better shopping,” and places emphasis on lightning-fast delivery, low prices, and superior customer service (they have an average rating of 5 stars!).

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

5 Tips For More Effective Replenishment Campaigns

Zaius

Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in a way that’s personalized and that’s perceived by the customer as helpful. They’re also incredibly effective at driving more predictable revenue and profit from your existing customers.

Getting to Know Experiential Rewards

Smile.io

If you’ve been keeping up with retention marketing trends, you’ve probably noticed that the new hot topic in the customer loyalty world is “experiential rewards”. No matter what industry you’re interested in, everyone seems to be talking about this somewhat elusive way of rewarding your best customers. Reward Program Strategy

What You Can Learn From 5 Outstanding Personalized Shopping Experiences

Smile.io

What was once simply a customer’s name in an email has now become a powerful tool for boosting customer loyalty and engagement. Personalization has come a long way. In fact, it is so powerful that 40% of consumers purchase more from retailers with personalization across all channels. Commerce Tips

Survey Results: The State of Exclusive Promotions and Programs

SheerID

It’s no secret that customer loyalty isn’t what it used. Blog Posts Marketing SheerID customer loyalty Jake Weatherly surveyThe post Survey Results: The State of Exclusive Promotions and Programs appeared first on SheerID.

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Zaius

It’s easy to forget that the dictionary definition of “attribution” is simply responding to a correlation between two events, or recognizing that Customer Action X results in Outcome Y. What product, when bought as a first purchase, is most likely to lead to customer loyalty down the line?

How to Map Behavioral Metrics Into Your Key Business Drivers

Kissmetrics

Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. Customer Loyalty (Ecommerce).

WHY YOU NEED TO DIGITALIZE YOUR B2B BUSINESS NOW!

PFS

Amazon is not just raising the bar on customer experience; it’s creating a competitive landscape where a digital sales channel is a requirement to survive and thrive. Are more likely to become repeat customers.

B2B 20

How to Create a Seamless Relationship Between Marketing and Merchandising

Wiser

Marketing typically owns all aspects of customer acquisition, such as driving brand awareness, customer loyalty and retention, and increasing traffic. But when effectively integrated, together the team can drive higher revenue and margins, raise conversion rates, improve inventory turns, and drive customer loyalty. Optimizing product assortment to meet customer demands with the perfect product mix will maximize market share and profits.

This Season Don’t Let Holiday Returns Make You See Red!

Demac Media

Get Returnly’s 7 tips for managing your post-holiday returns , to recapture revenue and drive loyalty, in our FREE ebook, The Retailer’s Guide to The Galaxy Holiday Season: Increase Customer Loyalty Over the Holidays!

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

Through the upcoming integration, BigCommerce customers will soon see Instagram as an option in the BigCommerce Channel Manager, allowing you to sync your product catalog with Instagram. We have had great results with acquiring new customers through Instagram advertising.

How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. But before you can understand how to effectively retain customers, you first must understand why they leave.

The Importance of Shopper Loyalty and Loyalty Programs

Traffic and Sales

Shopper loyalty has huge benefits. However with so many ways to build shopper loyalty: rewards, coupons, loyalty programs, customer satisfaction programs, etc, it’s often hard to get started. Benefits from Encouraging Shopper Loyalty. Take Loyalty Seriously.

5 Best Shopify Apps To Help Boost Your Holidays Now

Demac Media

Yotpo is a platform that helps online businesses acquire, convert, retain, and understand customers through user-generated content. With Yotpo, it’s easy to collect customer reviews, photos, videos, and more and use them to build better marketing.”Yotpo

Experience-Driven Commerce: 6 Ways to Become an Experience Business

GetElastic

Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester study comparing revenue growth at several companies in their customer experience index found that leaders outperformed laggards by as much as 24%.

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

A majority of these jobs are allocated to distribution and fulfillment, but a proportional number of these jobs also go into operations, management, and of course, customer service. Or risk losing customers to competitors forever. Actively use text for customer service and support.

The Dos and Don’ts of Cross-Category Upsell Campaigns

Zaius

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. But as with any campaign, it’s critical for marketers to deliver cross-category upsells in a personalized way that speaks to the customer’s needs first and foremost. DO: Get proper analytics in place to better access and act on customer data.

How to Use Pricing and Promotions to Improve Customer Satisfaction

Wiser

In today’s competitive landscape, simply meeting a customer’s expectations is no longer enough, retailers and brands are on the constant lookout to go above and beyond to increase customer satisfaction. But why is customer satisfaction so important after the point of purchase? Well, achieving above average customer satisfaction can create a point of differentiation, it can lead the customer to buy again, and create valuable customer loyalty in the long run.

33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

She receives hundreds and hundreds of letters thanking her for taking her products the final mile –– that is, for styling them and allowing customers to purchase entire outfits. So, the team already had the data, but mobile customers found logging in inconvenient.