But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass. MORE
Having a loyal following of customers is worth A LOT to your business! The numbers don’t lie, 5% increase in loyalty can drive the avg. revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth. MORE
Editor’s Note: This post was originally published in June 18, 2015 and was updated for accuracy and comprehensiveness on September 29, 2017. Reward Program Strategy MORE
Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. Manillo believes in “better shopping,” and places emphasis on lightning-fast delivery, low prices, and superior customer service (they have an average rating of 5 stars!). MORE
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too. MORE
Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in a way that’s personalized and that’s perceived by the customer as helpful. They’re also incredibly effective at driving more predictable revenue and profit from your existing customers. MORE
Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when your call-to-action is time-sensitive. MORE
If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs. Reward Program Strategy MORE
Editor’s Note: this post was originally published on November 19, 2014 and has been updated for accuracy and comprehensiveness as of August 17, 2017. Reward Program Strategy MORE
Some of the biggest brands in the world, including Macy’s, Office Depot, and Air Canada, are ditching their clunky loyalty efforts for more holistic programs. If 2016 was the year of rewards blunders and program refreshes, 2017 is all about wiping the slate clean. Program Case Studies MORE
Why are loyalty campaigns so important, and how can email marketing personalization help you elevate them so they stand out from the competition? The post 3 Innovative Tactics for Driving Customer Loyalty appeared first on Bronto Blog. MORE
Editor’s Note: This post was originally published on February 22, 2013 and was updated for accuracy and comprehensiveness on August 25, 2017. When a professional sports team drafts an athlete, many things are taken into consideration. Stats like the number of goals the player has scored or the number of points they have amassed are all closely scrutinized to determine if the player should be chosen or not. Commerce Tips Reward Program Strategy MORE
Consumers were more loyal to brands because they had fewer options, and discounts were a proven way to keep customers coming back again and again. Brands can no longer assume that offering a buyer a discount via email is enough to earn their long-term loyalty. In this joint webinar with MarketingProfs, you’ll learn: The importance of building brand and customer loyalty for ecommerce success. How dynamic, real-time customer segmentation can drive repeat revenue. MORE
The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers. MORE
Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with. MORE
Expert Loyalty Advice MORE
Editor’s Note: This post was originally published in April 2013 and was updated for accuracy and comprehensiveness on February 9, 2018. Commerce Tips MORE
So why are you letting anyone else handle communications with your ecommerce customers? You should carefully consider every message you send out to your customers because it informs their opinion of your brand, your products, and much more. The Importance of Customer Communications. MORE
With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience. MORE
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series. eCommerce MORE
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. MORE
They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche. First, a little bit about what makes a customer niche, well, a niche. The post How to Find Your Customer Niche and Dig In appeared first on Zaius. MORE
But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. to customers who shop with your brand goes much farther than it might seem. MORE
We’ve analyzed customer loyalty statistics and developed a few actionable tips that will maximize the effectiveness of your program. If your rewards program isn’t performing as well as you originally expected, don’t worry! Reward Program Strategy MORE
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program. MORE
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series MORE
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series MORE
If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle. MORE
Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. You can clearly see the number of new vs. returning customers. MORE
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily. MORE
FOMO is an appealing way to push your customers to click “Buy” again and again. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . With FOMO on your side, you can cultivate truly loyal customers. MORE
The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer. MORE
Research from Adobe has shown that a customer who purchases from a brand even one additional time can spend up to 3 times as much money on their second order as they did on their first. Experiment with delivery timing based on each customer. MORE
With the rise of fast-paced social media videos and interactive blog content, it’s easy to think that email might be a thing of the past. Audiences today have shorter attention spans than ever and are being conditioned to expect more exciting forms of content. However, is email actually irrelevant? MORE
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion? MORE
As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’s why we’ve assembled this list of tips to help you build customer loyalty for your ecommerce store. Commerce Tips Reward Program Strategy MORE
Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor. It is clear that retailers need to change in order to keep their customers coming back time and time again. What Is Customer Loyalty? MORE
Acquiring a new customer is not cheap. Then, finally, you get a new customer over the finish line to buy your product or service. Repeat customers are truly the lifeblood of any ecommerce store. Getting your customers to make that second purchase is crucial. MORE
Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. MORE
Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog. MORE
Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program? MORE
Points and discounts are the hallmark of most loyalty programs. But loyalty isn’t just about the purchase — or at least […]. B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty MarketingAnd, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. MORE
Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program? MORE
With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Lifecycle Automation Report customer loyalty repeat purchase repeat purchase rate MORE
Customer Loyalty Related Topics Zaius
AUGUST 14, 2018
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily.
Zaius
AUGUST 28, 2018
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too.
Retail TouchPoints
SEPTEMBER 10, 2018
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion?
Retail TouchPoints
APRIL 23, 2018
Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor. It is clear that retailers need to change in order to keep their customers coming back time and time again. What Is Customer Loyalty?
Retail TouchPoints
SEPTEMBER 17, 2018
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.
Zaius
OCTOBER 3, 2017
FOMO is an appealing way to push your customers to click “Buy” again and again. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . With FOMO on your side, you can cultivate truly loyal customers.
Zaius
DECEMBER 21, 2017
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass.
Prisync
JANUARY 24, 2018
If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle.
Ecommerce Platforms
NOVEMBER 6, 2017
Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with.
Smile.io
OCTOBER 5, 2017
If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs. Reward Program Strategy
Smile.io
FEBRUARY 8, 2018
As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’s why we’ve assembled this list of tips to help you build customer loyalty for your ecommerce store. Commerce Tips Reward Program Strategy
Smile.io
AUGUST 29, 2018
With the rise of fast-paced social media videos and interactive blog content, it’s easy to think that email might be a thing of the past. Audiences today have shorter attention spans than ever and are being conditioned to expect more exciting forms of content. However, is email actually irrelevant?
SellBrite
JUNE 7, 2017
Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?
Smile.io
JANUARY 2, 2018
Some of the biggest brands in the world, including Macy’s, Office Depot, and Air Canada, are ditching their clunky loyalty efforts for more holistic programs. If 2016 was the year of rewards blunders and program refreshes, 2017 is all about wiping the slate clean. Program Case Studies
Zaius
OCTOBER 31, 2017
With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience.
Smile.io
FEBRUARY 22, 2018
We’ve analyzed customer loyalty statistics and developed a few actionable tips that will maximize the effectiveness of your program. If your rewards program isn’t performing as well as you originally expected, don’t worry! Reward Program Strategy
Forrester eCommerce
OCTOBER 15, 2018
Points and discounts are the hallmark of most loyalty programs. But loyalty isn’t just about the purchase — or at least […]. B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty MarketingAnd, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend.
Bronto
OCTOBER 17, 2017
Custora's Brett Robbins offers his insights on creating a unique, differentiated customer experience. The post The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets appeared first on Bronto Blog.
Smile.io
FEBRUARY 9, 2018
Editor’s Note: This post was originally published in April 2013 and was updated for accuracy and comprehensiveness on February 9, 2018. Commerce Tips
Demac Media
APRIL 27, 2017
Having a loyal following of customers is worth A LOT to your business! The numbers don’t lie, 5% increase in loyalty can drive the avg. revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth.
Zaius
JULY 24, 2018
Acquiring a new customer is not cheap. Then, finally, you get a new customer over the finish line to buy your product or service. Repeat customers are truly the lifeblood of any ecommerce store. Getting your customers to make that second purchase is crucial.
Smile.io
AUGUST 25, 2017
Editor’s Note: This post was originally published on February 22, 2013 and was updated for accuracy and comprehensiveness on August 25, 2017. When a professional sports team drafts an athlete, many things are taken into consideration. Stats like the number of goals the player has scored or the number of points they have amassed are all closely scrutinized to determine if the player should be chosen or not. Commerce Tips Reward Program Strategy
Zaius
DECEMBER 19, 2017
Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.
Zaius
AUGUST 31, 2018
With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Lifecycle Automation Report customer loyalty repeat purchase repeat purchase rate
Groove
AUGUST 4, 2017
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series. eCommerce
Smile.io
AUGUST 18, 2017
Editor’s Note: this post was originally published on November 19, 2014 and has been updated for accuracy and comprehensiveness as of August 17, 2017. Reward Program Strategy
Groove
AUGUST 4, 2017
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series
Smile.io
SEPTEMBER 29, 2017
Editor’s Note: This post was originally published in June 18, 2015 and was updated for accuracy and comprehensiveness on September 29, 2017. Reward Program Strategy
BigCommerce
FEBRUARY 23, 2018
Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program?
Zaius
JUNE 25, 2018
Consumers were more loyal to brands because they had fewer options, and discounts were a proven way to keep customers coming back again and again. Brands can no longer assume that offering a buyer a discount via email is enough to earn their long-term loyalty. In this joint webinar with MarketingProfs, you’ll learn: The importance of building brand and customer loyalty for ecommerce success. How dynamic, real-time customer segmentation can drive repeat revenue.
Zaius
JULY 3, 2018
They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche. First, a little bit about what makes a customer niche, well, a niche. The post How to Find Your Customer Niche and Dig In appeared first on Zaius.
Zaius
DECEMBER 14, 2017
Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.
BigCommerce
JUNE 13, 2017
Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. You can clearly see the number of new vs. returning customers.
Zaius
SEPTEMBER 14, 2017
So why are you letting anyone else handle communications with your ecommerce customers? You should carefully consider every message you send out to your customers because it informs their opinion of your brand, your products, and much more. The Importance of Customer Communications.
Zaius
MAY 19, 2017
But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. to customers who shop with your brand goes much farther than it might seem.
Zaius
JUNE 22, 2017
Research from Adobe has shown that a customer who purchases from a brand even one additional time can spend up to 3 times as much money on their second order as they did on their first. Experiment with delivery timing based on each customer.
Zaius
DECEMBER 5, 2017
The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer.
Groove
AUGUST 4, 2017
Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series
Zaius
APRIL 27, 2017
The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.
Zaius
JUNE 29, 2017
Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. Manillo believes in “better shopping,” and places emphasis on lightning-fast delivery, low prices, and superior customer service (they have an average rating of 5 stars!).
Zaius
MAY 16, 2017
Web push messaging is one of the best ways to engage with your customers in “real real-time,” and is especially great for announcing flash sales, reminding shoppers of expiring discounts, and driving urgency in cart abandonment – more specifically, when your call-to-action is time-sensitive.
Zaius
APRIL 26, 2017
Replenishment campaigns are a great way to encourage regular repeat purchases of an item, in a way that’s personalized and that’s perceived by the customer as helpful. They’re also incredibly effective at driving more predictable revenue and profit from your existing customers.
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