Expert insights. Personalized for you.
Customer Loyalty Related Topics 
Zaius
AUGUST 14, 2018
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily. Understanding customer psychology.
BigCommerce
MAY 24, 2019
Retailers and ecommerce sellers can’t underestimate the value of a loyal customer. With customer acquisition costs rising and new competitors… Customer Loyalty
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Omniconvert
JUNE 17, 2021
This is a guide for you on how to use video marketing throughout your customer journey to create and maintain loyalty. The post How to Build Customer Loyalty Using Video appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization Guest Posts
Retail Touch
JUNE 29, 2022
As shoppers place more emphasis on price, we are seeing inevitable erosion around brand loyalty. With inflation top of mind for so many, loyalty can seem like a tough ask, but a clever, balanced approach to offering discounts and value can still help brands find a sweet spot.
Zaius
NOVEMBER 22, 2018
Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. You’ll just be another one of the many ecommerce brands out there desperately trying to win customers by any measures or annoying them by putting too many discount popups on your site. It’s both a bad customer experience and a bad look for your brand.
Zaius
AUGUST 28, 2018
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. One area that marketers have typically not had access to is customer support data. Even better, you can improve loyalty and transform the customer experience in unexpected ways. Customer support benefits too.
Retail Touch
MAY 25, 2022
This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty.
Zaius
OCTOBER 3, 2017
FOMO is an appealing way to push your customers to click “Buy” again and again. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . Here are a few ecommerce marketing strategies that can create FOMO for your buyers so they become your newest loyal customers. If only an exclusive and small group can access your product, you’ll be sure to build a group of rabid, loyal customers.
SheerID
NOVEMBER 2, 2021
The post How TIDAL Uses Identity Marketing to Build Customer Loyalty appeared first on SheerID. Blog Posts blog
Retail TouchPoints
SEPTEMBER 10, 2018
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. But contrary to what the industry seems to believe, the truth is that loyalty isn’t built with points — nor the discounts, free shipping or exclusive offers that come with them. So, how can retailers tap into their customers’ emotion?
BigCommerce
DECEMBER 18, 2018
Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies
Retail TouchPoints
APRIL 23, 2018
Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor. It is clear that retailers need to change in order to keep their customers coming back time and time again. This is especially important when adding a new customer could cost up to 25 times more than retaining an existing one. What Is Customer Loyalty? Loyalty is a strong feeling of support or allegiance.
SheerID
MAY 12, 2021
Learn how Alteryx is building customer loyalty by giving students software and nurturing them into skilled users who carry the platform into the workforce. Blog Posts Brand Differentiation Consumer Tribes Customer Loyalty Gated Offers Gen Z Student Teacher
|
Zaius
DECEMBER 21, 2017
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass.
Digital Doughnut
MARCH 25, 2022
We’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. B2B, B2C, Customer Experience, Strategy & Operations
Retail Dive
APRIL 12, 2021
More than a third of consumers are shopping online for categories they had not previously bought through digital channels
RetailDive
AUGUST 12, 2020
As retailers grappled with out-of-stocks, research found that 75% of consumers opted to shop alternative brands
Omniconvert
MAY 20, 2020
The post Back to the basics: Customer Loyalty and Retention appeared first on ECOMMERCE GROWTH Blog. Customer Retention customer experience customer loyalty customer retention customer retention strategy customer satisfaction
Smile.io
OCTOBER 27, 2021
The battle between customer loyalty versus acquisition is one that all growing brands have to grapple with. Some ecommerce entrepreneurs believe that acquiring new customers is the sure-fire path to gaining more revenue. Infusing personal touches into your customer service.
Smile.io
DECEMBER 14, 2021
It’s time to announce the top customer loyalty programs of the year! Top 10 Customer Loyalty Programs of 2020 It’s that time of year again – time to take a look at the brands that made beinga customer in 2020 not just a tolerable experience, but a rewarding one.
Inflow Insights
FEBRUARY 28, 2022
It’s a bit of an oversimplification (we’ll explain in more detail later), but that’s how valuable customer loyalty can be. Today, consumers have more options than ever for getting the goods they desire, and it can be hard to ensure customer retention for eCommerce sites.
Fabric Blog
JULY 1, 2021
Customer loyalty is essential to maximizing e-commerce revenue. When customers are loyal to your brand, they’ll return to your business repeatedly rather than explore your competitors.
Retail Touch
AUGUST 17, 2020
As experts continue to assess COVID-19’s impact on the retail industry, some consider the loyalty shakeout to be the most significant. Retail TouchPoints (RTP): Would you say the definition of loyalty has changed as a result of COVID-19?
Omniconvert
APRIL 29, 2021
What is the difference between customer loyalty and customer retention? We're also tackling 6 points on how to boost customer loyalty and retention. The post Customer Loyalty vs Customer Retention: What’s The Difference?
Inflow Insights
JANUARY 24, 2022
With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. It also focuses on building customer loyalty.
Omnisend
JUNE 14, 2021
An example of a receipt a customer would receive (here for a coffee cup). Depending on what kind of information the store makes available, the customer would also be able to see other information for those sneakers—where the materials were sourced, manufactured, handled, shipped, etc.
Retail TouchPoints
SEPTEMBER 17, 2018
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.
Zaius
OCTOBER 30, 2018
Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty. High-performing customer lifecycle campaigns to run.
FastSpring
JANUARY 7, 2021
Interestingly, these loyal fans of whatever they love so much as children grow up one day to become adult customers one day. Customers who, believe it or not, have the same childhood tendencies of going back to things they love over and over and over. What is customer loyalty?
Korona
MARCH 25, 2022
Given that the probability of an existing customer returning to purchase something at your store is 60-70% compared to the 5-20% chance of converting a new customer, it’s no surprise that eCommerce brands are prioritizing customer retention. 7 Ways to Improve Customer Loyalty.
Retail Touch
JUNE 2, 2022
It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers identify a strong sense of community as the main driver of loyalty to their favorite brands. Human beings need community.
Omnisend
JUNE 28, 2021
Ecommerce personalization is the process of tailoring the content, recommendations and offers a customer sees based on their previous buying and browsing behavior, along with their demographics and personal data. Improved loyalty and overall sales. Reading Time: 7 minutes.
Customer Communications Group
JANUARY 20, 2021
Learn how to measure customer engagement and customer loyalty to help gauge the health of your loyalty program and make sure it stays on track to meeting goals. Plus, discover six metrics to make part of your next loyalty audit and set your program up for success.
Customer Communications Group
MARCH 15, 2022
Loyal customers spend more, shop more and advocate for your brand. Here’s what you need to know increase your customer loyalty, including how to leverage customer loyalty programs. The post The Definitive Guide to Customer Loyalty appeared first on CCG. CCG Retail Marketing Blog
Forrester Digital Transformation
NOVEMBER 3, 2021
Each year, we find that emotion has a bigger impact on customer loyalty than effectiveness or ease. customer experience customer experience index (CX Index This blog post discusses the emotions that have the biggest impact.
Omnisend
MARCH 18, 2019
Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend. Marketing Tips customer loyalty Email Marketing social commerce Social MediaThe average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on.
Retail Touch
APRIL 7, 2022
Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. Customers that participated in the campaign both contributed to the cause but also increased their loyalty to Kroger.
GetElastic
NOVEMBER 12, 2019
Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. All B2B customers are also B2C consumers. And like B2C consumers these days, B2B customers demand products faster, less expensively, and more conveniently than ever before.”. It is what customers expect, whether you’re a B2C retailer or B2B merchant. No backorder information or option: If an item is out of stock, do you let customers know when it will be back in stock?
Ecommerce Platforms
NOVEMBER 6, 2017
Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with. The main problem is that selling on Amazon builds up loyalty for Amazon. Sure, you'll find customers who keep coming back, but nothing like you would get with your own VIP or loyalty program.
SheerID
MARCH 16, 2021
The post Why Brands Should Consider The Role Of Identity When It Comes To Customer Loyalty appeared first on SheerID. Press Releases
Smile.io
JANUARY 27, 2022
DICK’S Sporting Goods and Nike recently announced they would be taking their long-standing business relationship to the next level by partnering on customer loyalty. Encourages customers to (A) connect their Nike and DICK’S loyalty accounts and to (B) make a Nike purchase.
RetailDive
MARCH 29, 2021
The rise of digital commerce has given consumers more power to determine when, how and from whom they make their purchases
Smile.io
SEPTEMBER 3, 2020
However, getting customers to come back after the first buy requires you to earn their trust. One sure way of building customer loyalty is by having unique packaging. The packaging of your products will make all the difference and keep your customers coming back.
228 
Let's personalize your content