INDUSTRY INSIGHTS YOUR PEERS ARE READING
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass. MORE
Having a loyal following of customers is worth A LOT to your business! The numbers don’t lie, 5% increase in loyalty can drive the avg. revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth. MORE
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too. MORE
Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one. MORE
If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs. Reward Program Strategy MORE
Some of the biggest brands in the world, including Macy’s, Office Depot, and Air Canada, are ditching their clunky loyalty efforts for more holistic programs. If 2016 was the year of rewards blunders and program refreshes, 2017 is all about wiping the slate clean. Program Case Studies MORE
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. The post Leveraging Retail Brand Partnerships to Increase Customer Loyalty appeared first on CCG. MORE
Why are loyalty campaigns so important, and how can email marketing personalization help you elevate them so they stand out from the competition? The post 3 Innovative Tactics for Driving Customer Loyalty appeared first on Bronto Blog. MORE
I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live. In our 28-criterion evaluation, we identified the top 13 loyalty technology vendors – Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM – […]. MORE
Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with. MORE
Expert Loyalty Advice MORE
Editor’s Note: This post was originally published in April 2013 and was updated for accuracy and comprehensiveness on February 9, 2018. Commerce Tips MORE
New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition. The post Top Factors Influencing Retail Customer Loyalty appeared first on CCG. CCG Retail Marketing Blog MORE
Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty. High-performing customer lifecycle campaigns to run. MORE
Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions. Customization. MORE
With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience. MORE
Having friendly staff, excellent service, and a unique in-store retail experience are all great ways to get return customers. Loyalty & Marketing AutomationHowever, these strategies can be difficult to measure and maintain as a business grows. MORE
Retailers and ecommerce sellers can’t underestimate the value of a loyal customer. With customer acquisition costs rising and new competitors… Customer Loyalty MORE
And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn. MORE
We’ve analyzed customer loyalty statistics and developed a few actionable tips that will maximize the effectiveness of your program. If your rewards program isn’t performing as well as you originally expected, don’t worry! Reward Program Strategy MORE
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program. MORE
Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand. MORE
Editor’s Note: This post was originally published in October 2017 and was updated for accuracy and comprehensiveness on Jan 17, 2019. Reward Program Strategy MORE
Usually when you read about fulfillment , the discussion is focused on some logistical or technical aspect of delivering goods to customers. Think of fulfillment as an opportunity to advance your corporate brand and enhance customer satisfaction. MORE
If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle. MORE
Explore your options and uses of gift cards to uplift your sales and loyalty program. The post 5 Simple Hacks To Uplift Your Sales And Loyalty Program Using Gift Cards appeared first on MakeWebBetter. Are gift cards only for Holidays and seasonal sales? MORE
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily. MORE
FOMO is an appealing way to push your customers to click “Buy” again and again. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . With FOMO on your side, you can cultivate truly loyal customers. MORE
With the rise of fast-paced social media videos and interactive blog content, it’s easy to think that email might be a thing of the past. Audiences today have shorter attention spans than ever and are being conditioned to expect more exciting forms of content. However, is email actually irrelevant? MORE
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion? MORE
Offers are a great tool to increase conversions, foster eCommerce customer loyalty and drive long-term business value. Today I’ll share some concepts and offers that can be used by online retailers to drive eCommerce customer loyalty. But what is customer loyalty? MORE
Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty MORE
Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies MORE
Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend. Marketing Tips customer loyalty Email Marketing social commerce Social Media MORE
As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’s why we’ve assembled this list of tips to help you build customer loyalty for your ecommerce store. Commerce Tips Reward Program Strategy MORE
Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor. It is clear that retailers need to change in order to keep their customers coming back time and time again. What Is Customer Loyalty? MORE
Customer Loyalty Programs offer an opportunity for business holders to develop everlasting customer relationships. As it has been seen that different companies have incorporated loyalty programs in different ways. MORE
After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewardsThis final step in the world’s largest hospitality merger brings together over 100 million members, billions of records, and 6,700 properties in over 130 countries. MORE
Loyalty programs are nearly as old as retail itself. We all have seen how loyalty initiatives have evolved from punch cards to digital recordkeeping. That is, unless theys provide real value to customers. Loyalty programs can add to that special feeling when done correctly. MORE
There’s a mantra often heard in business circles that says you should “always be optimizing.”. Program Case Studies MORE
Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program? MORE
Customer Loyalty Related Topics Zaius
AUGUST 14, 2018
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. While many industry experts are quick to declare the death of brand loyalty , we aren’t giving up so easily.
BigCommerce
MAY 24, 2019
Retailers and ecommerce sellers can’t underestimate the value of a loyal customer. With customer acquisition costs rising and new competitors… Customer Loyalty
Retail TouchPoints
SEPTEMBER 10, 2018
By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion?
Retail TouchPoints
APRIL 23, 2018
Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor. It is clear that retailers need to change in order to keep their customers coming back time and time again. What Is Customer Loyalty?
Zaius
NOVEMBER 22, 2018
Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Build trust with your customers in every interaction. It’s both a bad customer experience and a bad look for your brand.
Zaius
AUGUST 28, 2018
The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too.
|
Zaius
OCTOBER 3, 2017
FOMO is an appealing way to push your customers to click “Buy” again and again. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . With FOMO on your side, you can cultivate truly loyal customers.
BigCommerce
DECEMBER 18, 2018
Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies
Omnisend
MARCH 18, 2019
Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend. Marketing Tips customer loyalty Email Marketing social commerce Social Media
Zaius
DECEMBER 21, 2017
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass.
GetElastic
JULY 29, 2019
Usually when you read about fulfillment , the discussion is focused on some logistical or technical aspect of delivering goods to customers. Think of fulfillment as an opportunity to advance your corporate brand and enhance customer satisfaction.
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Smile.io
JANUARY 17, 2019
Editor’s Note: This post was originally published in October 2017 and was updated for accuracy and comprehensiveness on Jan 17, 2019. Reward Program Strategy
Ecommerce Platforms
NOVEMBER 6, 2017
Think about how you set up your Amazon store and the way you interact with your customers after a sale. Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with.
Scalefast
MAY 7, 2019
Loyalty programs are nearly as old as retail itself. We all have seen how loyalty initiatives have evolved from punch cards to digital recordkeeping. That is, unless theys provide real value to customers. Loyalty programs can add to that special feeling when done correctly.
UpSellIt
FEBRUARY 13, 2019
Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. Research shows that it is 5 times more cost-effective to convert a returning customer than a new one.
Customer Communications Group
SEPTEMBER 17, 2019
The best brand partnerships provide a strategic way for retailers to expose their brand to new audiences, while offering more value to existing customers. The post Leveraging Retail Brand Partnerships to Increase Customer Loyalty appeared first on CCG.
Zaius
OCTOBER 30, 2018
Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty. High-performing customer lifecycle campaigns to run.
Prisync
JANUARY 24, 2018
If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. That’s why you should think customer loyalty like a puzzle.
MakeWebBetter
JULY 4, 2019
Customer Loyalty Programs offer an opportunity for business holders to develop everlasting customer relationships. As it has been seen that different companies have incorporated loyalty programs in different ways.
Smile.io
DECEMBER 27, 2018
There’s a mantra often heard in business circles that says you should “always be optimizing.”. Program Case Studies
Bronto
APRIL 12, 2018
Why are loyalty campaigns so important, and how can email marketing personalization help you elevate them so they stand out from the competition? The post 3 Innovative Tactics for Driving Customer Loyalty appeared first on Bronto Blog.
Customer Communications Group
OCTOBER 31, 2018
New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition. The post Top Factors Influencing Retail Customer Loyalty appeared first on CCG. CCG Retail Marketing Blog
iQmetrix
JULY 9, 2019
Having friendly staff, excellent service, and a unique in-store retail experience are all great ways to get return customers. Loyalty & Marketing AutomationHowever, these strategies can be difficult to measure and maintain as a business grows.
Smile.io
OCTOBER 5, 2017
If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs. Reward Program Strategy
Forrester eCommerce
JULY 15, 2019
And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn.
Lemonstand
JANUARY 3, 2019
Offers are a great tool to increase conversions, foster eCommerce customer loyalty and drive long-term business value. Today I’ll share some concepts and offers that can be used by online retailers to drive eCommerce customer loyalty. But what is customer loyalty?
SellBrite
JUNE 7, 2017
Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?
Groove
FEBRUARY 21, 2019
Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions. Customization.
BigCommerce
FEBRUARY 1, 2019
Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty
Smile.io
FEBRUARY 8, 2018
As ecommerce continues to grow, it’s becoming increasingly difficult to keep your customers from going to a competitor. That’s why we’ve assembled this list of tips to help you build customer loyalty for your ecommerce store. Commerce Tips Reward Program Strategy
MakeWebBetter
JULY 23, 2019
Explore your options and uses of gift cards to uplift your sales and loyalty program. The post 5 Simple Hacks To Uplift Your Sales And Loyalty Program Using Gift Cards appeared first on MakeWebBetter. Are gift cards only for Holidays and seasonal sales?
Smile.io
FEBRUARY 9, 2018
Editor’s Note: This post was originally published in April 2013 and was updated for accuracy and comprehensiveness on February 9, 2018. Commerce Tips
Smile.io
JANUARY 2, 2018
Some of the biggest brands in the world, including Macy’s, Office Depot, and Air Canada, are ditching their clunky loyalty efforts for more holistic programs. If 2016 was the year of rewards blunders and program refreshes, 2017 is all about wiping the slate clean. Program Case Studies
Smile.io
AUGUST 29, 2018
With the rise of fast-paced social media videos and interactive blog content, it’s easy to think that email might be a thing of the past. Audiences today have shorter attention spans than ever and are being conditioned to expect more exciting forms of content. However, is email actually irrelevant?
Smile.io
FEBRUARY 22, 2018
We’ve analyzed customer loyalty statistics and developed a few actionable tips that will maximize the effectiveness of your program. If your rewards program isn’t performing as well as you originally expected, don’t worry! Reward Program Strategy
Demac Media
APRIL 27, 2017
Having a loyal following of customers is worth A LOT to your business! The numbers don’t lie, 5% increase in loyalty can drive the avg. revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth.
Forrester eCommerce
APRIL 9, 2019
I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live. In our 28-criterion evaluation, we identified the top 13 loyalty technology vendors – Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM – […].
Forrester eCommerce
FEBRUARY 5, 2019
After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewardsThis final step in the world’s largest hospitality merger brings together over 100 million members, billions of records, and 6,700 properties in over 130 countries.
Zaius
OCTOBER 31, 2017
With the right ecommerce marketing strategy, you can build a loyal customer following without ever having to compete head-on with Amazon. Offer a great customer experience. But it’s much more than that — these brands are all built on a fantastic customer experience.
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