Revenue Operations: Nine Myths And Two Realities
Forrester eCommerce
SEPTEMBER 15, 2023
Revenue Operations requires new capabilities, new processes, and a change-agent mindset from leaders which can propagate myths and misconceptions.
Forrester eCommerce
SEPTEMBER 15, 2023
Revenue Operations requires new capabilities, new processes, and a change-agent mindset from leaders which can propagate myths and misconceptions.
Forrester eCommerce
NOVEMBER 29, 2023
Revenue operations (RevOps) implementation discussions are filled with questions of centralization, decentralization, or centers of excellence. Across B2B, organizations are often overreliant on org design to drive change. But structures are just one lever of change.
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Forrester eCommerce
SEPTEMBER 8, 2023
I often get client inquiries about latency requirements to support real-time analytics and operational workloads. At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […]
Forrester eCommerce
JUNE 4, 2023
Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance. In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers.
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To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences. What does a truly successful omnichannel personalization strategy look like?
Forrester eCommerce
AUGUST 24, 2023
Learn how revenue operations leaders can achieve more with less in the face of executive constraints and still deliver for the growth engine.
Forrester eCommerce
SEPTEMBER 1, 2022
Sales operations planning in 2023 will have to account for economic turbulence, but will find big opportunities in smart tech deployment.
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Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. Modern retail is complex, but composable commerce can help brands navigate that complexity successfully.
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Modern retail supply chains are already being pushed to their limits, and as more and more brands adopt a truly omnichannel approach, they’ll continue to operate at max capacity.
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Join Orium, Fluent Commerce, Mercaux, and MACH Alliance Ambassador Prasad Tangirala, Head of eCommerce Engineering at Conn’s HomePlus, for an expert panel discussion exploring the crucial role of real-time inventory data in a brand’s in-store retail operations.
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For many brands the idea of modernizing frontend experience is a dream too large, as they imagine the years-long project of extracting their digital operations from legacy all-in-one platforms where experience and commerce functionality are tightly combined. Frontend experience can make or break the customer journey.
Advertiser: ZoomInfo
With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z.
Advertiser: ZoomInfo
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
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But composable commerce is a complete paradigm shift in how eCommerce businesses operate, and understanding the cost implications of that requires a shift too. Total cost of ownership, or TCO, is important to understand when making the switch to a composable commerce architecture.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Join industry visionaries Joe Heather and Noah Hayes in this exclusive new webinar as they dive deeper into: The role on-demand delivery has to play today, and how it has revolutionized the way businesses are operating FMCG and Q-commerce’s dynamic interplay and impact on first-party delivery and fulfillment Pivotal lessons we can learn from the F&B (..)
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