Forrester eCommerce

MAY 9, 2023

The myths of operating model design are the misconceptions that can hinder progress and lead to failure when attempting to transform your IT organization. Understanding these myths and avoiding the associated pitfalls is critical to ensuring that you can design an effective and robust operating model that delivers long-term value.

Operations 195

Operations 195

Forrester eCommerce

MAY 3, 2023

Uncover how to reduce tech debt in your CRM operations by understanding your CRM footprint, the CRM vendor landscape, and mapping a strategy to business outcomes.

Operations 195

Operations Customer Experience Customer Management 195

Forrester eCommerce

OCTOBER 13, 2022

CMOs and marketing operations teams benefit greatly by partnering and working together.

Operations 360

Operations B2B Marketing 360

Forrester eCommerce

JUNE 16, 2022

Whether you’re preparing for a recession, trying to improve profitability, or have a growth strategy of improved productivity, marketing operations leaders can leverage the following six operational tips to help the […]. Marketing leaders will look to identify realistic savings.

Operations 195

Operations Marketing B2B Improvements 195

Forrester eCommerce

SEPTEMBER 30, 2020

One of the most important things you can do as a revenue or sales operations leader is ensure that the annual sales goals set across the business are realistic and in line with the business assumptions. The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear.

Operations 476

Operations 476

Forrester eCommerce

FEBRUARY 22, 2022

“Do Operating Systems Matter Anymore?” Today, we know that OS proliferation is happening — a majority of technology decision-makers in 2021 indicate that they have four or more operating systems in their organization — and it’s only going […].

Operations 195

Operations Technology 195

Forrester eCommerce

NOVEMBER 5, 2020

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).

Operations 523

Operations Technology Customer 523

Kissmetrics

MARCH 2, 2021

The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? Before we get into that, let’s first talk about what search operators are and why they matter.

Operations 293

Operations Social Media Presentation Marketing 293

Forrester eCommerce

SEPTEMBER 30, 2021

As the B2B buying process becomes more complex, sales operations teams face escalating demands. Learn about the trends that will shape sales operations leaders' priorities in the year ahead.

Operations 367

Operations B2B Technology 367

Forrester eCommerce

APRIL 13, 2021

Learn the key design principles to making your IT operating models more adaptive.

Operations 482

Operations Customer 482

Kissmetrics

NOVEMBER 23, 2021

Regardless of which industry you operate in, providing value and gaining visibility has never been more important. If you answered no, read on to learn how Google’s advanced search operators can considerably benefit your strategic digital efforts. What Are Google’s Advanced Search Operators? Improve SEO Ranking.

Operations 268

Operations SEO eCommerce Blog 268

Forrester eCommerce

MARCH 20, 2022

Here, I’m stressing why today’s tech operations can’t stand without automation. Consider you operate a live streaming […]. In that blog, I emphasized application developers’ need for holistic & integrated automation capabilities.

Operations 195

Operations Blog Technology Information 195

Forrester eCommerce

OCTOBER 7, 2020

Learn the steps that sales operations leaders can take to put their organizations on a path to success. Change will be constant in the year ahead.

Operations 482

Operations 482

Forrester eCommerce

JULY 14, 2021

Each month, the infrastructure and operations (I&O) team writes incredible research. Greetings everyone! As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […].

Operations 332

Operations Customer 332

Forrester eCommerce

AUGUST 8, 2022

To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.

Operations 195

Operations Marketing Management Customer 195

Forrester eCommerce

NOVEMBER 17, 2022

This time of year, I’m talking to many marketing operations leaders about fiscal-year planning — revenue planning, marketing planning, and campaign planning. These leaders are being asked to deliver operational excellence with reduced budgets and resources. And yet the work of marketing hasn’t changed.

Operations 195

Operations Marketing B2B 195

Forrester eCommerce

SEPTEMBER 10, 2021

Each month, the infrastructure and operations (I&O) team writes incredible research. Greetings everyone! As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […].

Operations 284

Operations Customer 284

Forrester eCommerce

NOVEMBER 3, 2020

Today, we released the “The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2020.” Infrastructure & operations (I&O) pros looking for a new way to monitor and manage systems in the digital age can use artificial intelligence for […].

Operations 381

Operations Marketing Management 381

Forrester eCommerce

FEBRUARY 1, 2021

Each month, the infrastructure and operations team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls — but I’d love […].

Operations 284

Operations 284

Forrester eCommerce

JUNE 15, 2020

Many firms have felt the pain of store closures and need to adapt their operations to online-only sales and social-distanced operations across warehouses. The pandemic’s impact on retail is a story of two halves.

Retail 341

Retail Operations Consumer Customer Experience 341

Forrester eCommerce

DECEMBER 16, 2021

In November, I started as the newest member of Forrester’s infrastructure and operations (I&O) research team. When did you join Forrester? As a senior analyst at Forrester, I aspire to live by our company values of being bold at work.

Operations 195

Operations Management Information Technology 195

Forrester eCommerce

OCTOBER 20, 2021

If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it's revenue operations and intelligence (RO&I). Fortunately our first New Tech report on the category has just dropped with the explicit goal of removing the ambiguity around this category.

Operations 370

Operations Marketing Technology 370

Forrester eCommerce

MAY 13, 2021

To enable commercial optimization, revenue operations leaders must become change agents for a shift in mindset through four fundamental values.

Operations 362

Operations B2B 362

Forrester eCommerce

JUNE 10, 2020

You must also consider operational, privacy, and compliance risks in your pandemic recovery plans. To help with your pandemic recovery plans, Forrester developed two sets of pandemic management protocols for bringing employees back. Government guidelines along with health and safety risks are undoubtedly top of mind, but there’s more.

Operations 459

Operations Management 459

Forrester eCommerce

APRIL 12, 2021

Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls — but I’d […].

Operations 284

Operations Customer 284

Forrester eCommerce

SEPTEMBER 21, 2020

B2B organizations are depending on marketing operations to lead them out of the crises of 2020. Here are five steps marketing operations leaders must take in 2021 to drive their organization’s success.

Operations 320

Operations Marketing B2B 320

Retail TouchPoints

MAY 2, 2023

Tuesday Morning has received permission from a bankruptcy judge to wind down its operations after nearly 50 years in business despite an objection from one of its investors. Tuesday Morning operated fewer than 500 stores when it made its latest bankruptcy filing in February, which was the second since 2020.

Operations 104

Operations Retail Gifts Management 104

Forrester eCommerce

MARCH 17, 2022

The average computer monitor, with 1080p resolution, has a grand total of 2,073,600 pixels. Sure, you can still see the image if you’re missing a few thousand pixels, but the clarity isn’t as sharp. Each pixel matters. Similarly, each data point matters in order to give you the complete picture of a market or a […].

Operations 370

Operations Marketing 370

Forrester eCommerce

JUNE 11, 2021

Each month, the infrastructure and operations (I&O) team writes incredible research (sorry for missing April initially!). As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via […].

Operations 293

Operations Customer 293

Forrester eCommerce

MARCH 1, 2021

Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls — but I’d […].

Operations 259

Operations Customer 259

Retail TouchPoints

FEBRUARY 13, 2023

Bed Bath & Beyond Canada (BBB Canada) will wind down its operations, according to a filing with the Ontario Superior Court of Justice. The decision was made because “BBB Canada does not have capacity or ability to independently effect a recapitalization or restructuring of the Canadian operations,” according to the filing.

Operations 121

Operations Retail Banking Other 121

Forrester eCommerce

OCTOBER 20, 2020

In the wake of the pandemic's deluge of disruption, retailers, brand manufacturers, and ecosystem players such as mall operators are entirely rethinking their businesses, heralding much change ahead. Read what we predict for retail in 2021.

Retail 259

Retail Operations Supplies Consumer 259

Forrester eCommerce

APRIL 12, 2021

In her latest blog post, Anne Slough discusses the critical role that sales operations plays to maintain equity in the territory design process. Territory design and the subsequent application and management of those plans is fraught with opportunities for distortion by human intervention.

Operations 293

Operations Blog Management 293

Forrester eCommerce

SEPTEMBER 10, 2021

Each month, the infrastructure and operations (I&O) team writes incredible research. Greetings, everyone! As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […].

Operations 195

Operations Customer 195