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Navigating Centralized Operations: A Guide for B2B Regional Leaders

Forrester eCommerce

This blog shares quick thoughts for marketing executives and operations leaders in those areas with recommendations for building these capabilities. As a regional marketing leader, in any one of these states, the right mindset and capabilities to find balance and synergy are important to keep your team continuing to perform and shine.

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Planning Guide 2023: Sales Operations

Forrester eCommerce

Sales operations planning in 2023 will have to account for economic turbulence, but will find big opportunities in smart tech deployment.

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Marketing Operations must rationalize revenue technology to achieve customer experience goals

Forrester eCommerce

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

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Where Does Marketing Measurement Fit In A B2B Revenue Operations Org?

Forrester eCommerce

When deciding whether to merge your marketing measurement and insights team into a combined revenue operations function, it’s critical to understand the full remit for a marketing measurement team and how well those accountabilities align with the priorities of the RevOps organization.

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The ABC’s of Recruiting for Gen Z

With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z.

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For Marketing Operations Leaders, 2023 Brings Opportunity Amid Uncertainty

Forrester eCommerce

Providing these insights ranks high among marketing operations teams’ priorities in the year ahead. Data-driven, actionable insights will be critical for weathering economic turbulence.

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Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022

Forrester eCommerce

The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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The Ultimate Small Business E-Commerce Fulfillment Guide & Checklist

For those in the e-commerce space, the holiday season is reliably the busiest time of the year, making it crucial for merchants to optimize end-to-end fulfillment operations sooner than later.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers.