Forrester eCommerce

DECEMBER 6, 2023

We recently completed The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, covering what is also known as enterprise performance management (EPM), financial planning and analytics (FP&A), or extended planning and analytics (xP&A). We see significant interest […]

Operations 235

Operations Management Customer 235

Forrester eCommerce

AUGUST 29, 2022

Providing these insights ranks high among marketing operations teams’ priorities in the year ahead. Data-driven, actionable insights will be critical for weathering economic turbulence.

Operations 369

Operations Marketing B2B Customer 369

Forrester eCommerce

MARCH 17, 2023

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

Customer Experience 362

Customer Experience Operations Technology Marketing 362

Forrester eCommerce

JUNE 23, 2023

Seeking to understand why revenue operations has dramatically grown over the past few years and what assumptions leaders were making about establishing a revenue operations function, we interviewed a variety of sales, marketing, and revenue operations leaders.

Operations 195

Operations Marketing Customer 195

Forrester eCommerce

AUGUST 9, 2023

With 2024 planning season rapidly approaching, preview Forrester’s four B2B revenue operations “must-do’s” to drive customer value and business growth.

B2B 195

B2B Operations Customer Marketing 195

Forrester eCommerce

DECEMBER 19, 2022

The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.

Operations 369

Operations Information Technology 369

Forrester eCommerce

SEPTEMBER 30, 2020

One of the most important things you can do as a revenue or sales operations leader is ensure that the annual sales goals set across the business are realistic and in line with the business assumptions. The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear.

Operations 469

Operations 469

Forrester eCommerce

JUNE 29, 2023

Realize your maximum revenue operations potential and define your revenue operations strategy by starting with a maturity assessment of your revenue operations capabilities.

Operations 195

Operations B2B Marketing Customer 195

Forrester eCommerce

OCTOBER 13, 2022

CMOs and marketing operations teams benefit greatly by partnering and working together.

Operations 360

Operations B2B Marketing 360

Forrester eCommerce

JUNE 16, 2022

Whether you’re preparing for a recession, trying to improve profitability, or have a growth strategy of improved productivity, marketing operations leaders can leverage the following six operational tips to help the […]. Marketing leaders will look to identify realistic savings.

Operations 195

Operations Marketing B2B Improvements 195

Forrester eCommerce

MAY 29, 2023

This blog shares quick thoughts for marketing executives and operations leaders in those areas with recommendations for building these capabilities. As a regional marketing leader, in any one of these states, the right mindset and capabilities to find balance and synergy are important to keep your team continuing to perform and shine.

Operations 195

Operations B2B Recommendation Marketing 195

Forrester eCommerce

NOVEMBER 5, 2020

This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).

Operations 522

Operations Technology Customer 522

Forrester eCommerce

FEBRUARY 22, 2022

“Do Operating Systems Matter Anymore?” Today, we know that OS proliferation is happening — a majority of technology decision-makers in 2021 indicate that they have four or more operating systems in their organization — and it’s only going […].

Operations 195

Operations Technology 195

Forrester eCommerce

MAY 24, 2023

When deciding whether to merge your marketing measurement and insights team into a combined revenue operations function, it’s critical to understand the full remit for a marketing measurement team and how well those accountabilities align with the priorities of the RevOps organization.

Operations 195

Operations Marketing B2B 195

Forrester eCommerce

SEPTEMBER 30, 2021

As the B2B buying process becomes more complex, sales operations teams face escalating demands. Learn about the trends that will shape sales operations leaders' priorities in the year ahead.

Operations 367

Operations B2B Technology 367

Forrester eCommerce

APRIL 13, 2021

Learn the key design principles to making your IT operating models more adaptive.

Operations 477

Operations Customer 477

Forrester eCommerce

MAY 3, 2023

Uncover how to reduce tech debt in your CRM operations by understanding your CRM footprint, the CRM vendor landscape, and mapping a strategy to business outcomes.

Operations 195

Operations Customer Experience Customer Management 195

Kissmetrics

MARCH 2, 2021

The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? Before we get into that, let’s first talk about what search operators are and why they matter.

Operations 270

Operations Social Media Presentation Marketing 270

Forrester eCommerce

MARCH 20, 2022

Here, I’m stressing why today’s tech operations can’t stand without automation. Consider you operate a live streaming […]. In that blog, I emphasized application developers’ need for holistic & integrated automation capabilities.

Operations 195

Operations Blog Technology Information 195

Forrester eCommerce

MAY 9, 2023

The myths of operating model design are the misconceptions that can hinder progress and lead to failure when attempting to transform your IT organization. Understanding these myths and avoiding the associated pitfalls is critical to ensuring that you can design an effective and robust operating model that delivers long-term value.

Operations 195

Operations 195

Forrester eCommerce

OCTOBER 7, 2020

Learn the steps that sales operations leaders can take to put their organizations on a path to success. Change will be constant in the year ahead.

Operations 477

Operations 477

Forrester eCommerce

JULY 14, 2021

Each month, the infrastructure and operations (I&O) team writes incredible research. Greetings everyone! As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […].

Operations 331

Operations Customer 331

Kissmetrics

NOVEMBER 23, 2021

Regardless of which industry you operate in, providing value and gaining visibility has never been more important. If you answered no, read on to learn how Google’s advanced search operators can considerably benefit your strategic digital efforts. What Are Google’s Advanced Search Operators? Improve SEO Ranking.

Payment Services 236

Payment Services Operations SEO eCommerce 236

Forrester eCommerce

NOVEMBER 3, 2020

Today, we released the “The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2020.” Infrastructure & operations (I&O) pros looking for a new way to monitor and manage systems in the digital age can use artificial intelligence for […].

Operations 381

Operations Marketing Management 381

Forrester eCommerce

JUNE 15, 2020

Many firms have felt the pain of store closures and need to adapt their operations to online-only sales and social-distanced operations across warehouses. The pandemic’s impact on retail is a story of two halves.

Retail 333

Retail Operations Consumer Customer Experience 333

Forrester eCommerce

FEBRUARY 1, 2021

Each month, the infrastructure and operations team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls — but I’d love […].

Operations 276

Operations 276

Forrester eCommerce

AUGUST 8, 2022

To adeptly support brand strategy, marketers must make marketing operations more efficient, streamlined, and cost effective, especially among pandemic-induced decentralized workforces. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.

Operations 195

Operations Marketing Management Customer 195

Groove

FEBRUARY 4, 2022

If you found this article on the web, you are likely a B2B Wholesale business that is looking to expand your operations into the eCommerce space. There are specific challenges that B2B merchants face when operating an eCommerce store, and you will want to address them before they become large issues. Specific B2B Wholesale Challenges.

eCommerce 195

eCommerce B2B Payment Services Operations 195

Forrester eCommerce

OCTOBER 20, 2021

If there is one go-to-market tech category that generates significant confusion amongst buyers and even providers, it's revenue operations and intelligence (RO&I). Fortunately our first New Tech report on the category has just dropped with the explicit goal of removing the ambiguity around this category.

Operations 370

Operations Marketing Technology 370

Forrester eCommerce

SEPTEMBER 10, 2021

Each month, the infrastructure and operations (I&O) team writes incredible research. Greetings everyone! As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […].

Operations 276

Operations Customer 276