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Consumer Spending Trends — 2023 Edition

Forrester eCommerce

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumer 372
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The Consumer Does Not Need To Be Part Of Every Business Decision

Forrester eCommerce

As Forrester’s consumer behavior analyst, I’m going to say something controversial: the consumer does not need to be a part of every business decision. There’s no shortage of supply or demand for consumer insights.

Consumer 356
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Consumer Energy Fizzles To A New Low As Consumers Approach Q4

Forrester eCommerce

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 452
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Emotionally Charged Consumers Are Ready For New Experiences

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 486
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

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What’s Next For Digital Consumer Behaviors?

Forrester eCommerce

Read why you should eschew “new normal” thinking when it comes to consumer behavior. We’re in a deeply unsettled, volatile moment—and change is here to stay.

Consumer 342
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Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Forrester eCommerce

Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 317
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Omnichannel CX: The Critical Role of Real-time Inventory

Whether your products are coming from a brand warehouse, a manufacturer, or arriving to the consumer wholesale through drop-ship, real-time inventory visibility across the enterprise is an increasingly critical part of delivering a seamless omnichannel customer experience.

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The Foundations of Composable Commerce at Scale

Part 1 looks at how brands use headless and composable commerce platforms to meet evolving consumer and business needs. This easy-to-follow e-book can be leveraged at any stage of your composable journey, from planning to implementation to optimization.

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Composable Commerce Is Playing a Key Role in SiteOne’s Digital Transformation

This recording is provided by Connected Consumer Series. Discover the benefits of composable commerce for the complex realities of modern retail in this webinar that looks at a case study of SiteOne, a landscape supply retailer undergoing a major digital transformation.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment.

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

So, how can we take on this next, purpose-driven generation of consumers? But it would be impossible to have this conversation without acknowledging that, with each passing quarter, more and more members of Gen Z are entering the workforce and exuding an increasing economic force.

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The Complete Guide to Marketplace Success

It’s no secret marketplaces have made an impression in the eCommerce world after the onset of COVID-19, but the growth of online sales slowed in 2021 as many vaccinated consumers (and those tired of staying at home) returned to stores. Consider this: 43% of consumers said their online shopping now happens on marketplaces. 92% of U.S.

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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report."

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Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Loyalty Programs in the Next Era of Retail: Discover the art of loyalty and promotional strategies to engage modern consumers. Delve into retention tactics, including reward and discount dynamics, as well as creative ways to express customer appreciation beyond discounts.