Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Because of this, consumers don’t necessarily feel freer or more liberated.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

How Consumers Really Feel About Your Loyalty Program

Forrester eCommerce

Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. But loyalty isn’t just about the purchase — or at least […]. B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty Marketing

‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester eCommerce

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. This blog post is part of Forrester’s Holiday 2018 retail series.

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

The Data Digest: The Dangerous Contradictions Of Consumer Reviews

Forrester eCommerce

Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.” While consumer reviews generate buzz, they stop just short of being a circus because they’ve won immense levels of consumer trust.

Infographic: Why Marketers Are Connecting With Consumers In Email

Liveintent

As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Infographic 2: The connected consumer and email. Perspective consumers email Email marketing Infographic marketing

The Empowered Marketer: Harnessing the Power of Direct-to-Consumer

Zaius

Is your B2C brand shifting to direct to consumer? As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. In this exclusive interview, John shares: The biggest challenges of moving from wholesale to direct-to-consumer. How is Combe making the transition from primarily wholesale to an ecommerce, direct-to-consumer business?

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. The massively popular brand was struggling just a few years ago and shifted to selling direct-to-consumer.

B2C 150

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

Retail TouchPoints

But there is a larger issue: 61% of data breaches involve paper documentation , fraud is on the rise, and the “fast food” mentality of managing digital information, which has made us too “complacent” with our technology , continues facilitating breaches and consumer fear in the online retail space.

Virtual Reality Fully Opens Window Into Consumer Behavior In-Store

Retail TouchPoints

But it’s hard to understand the mindset of the consumer unless you’re in the store, shopping with them. While we’re in the infancy of applying VR to consumer research, we already know the possibility for insight can go even further.

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee

Forrester eCommerce

I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? They spoke for three hours about being customer-obsessed. They never spoke about the customer. That’s the old way of marketing.

Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions

Forrester eCommerce

One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage.

[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process. Free Download.

How Can Shopping Malls Revive And Bring Back Consumers?

Retail TouchPoints

No wonder the consumers responding to the Morning Consult survey say they want better dining and movie theater options in malls; going out to eat and going to the movies are still activities worth getting off the couch to do. Aside from that, it provides consumers with unique experiences.

Viva La Retail: The Retail Renaissance Lives And Dies By The Connected Consumer

Retail TouchPoints

By Derek Peterson, Boingo Wireless A retail renaissance is upon us, driven by a shift in economics, competition and exponential advancement in technology, per a new report from Deloitte.

Retailers Need To Embrace Mobile Apps To Connect With Millennial Consumers

Retail TouchPoints

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices.

Here is Your Click & Collect Consumer Research Update

OrderDynamics

Here is Your Click & Collect Consumer Research Update. OrderDynamics partnered on a research study into the identity and expectations of the Click & Collect consumer. With this research, we are able to gain insight into who the Click & Collect consumer is.

Bring Your Own Data (BYOD): How To Rethink Personalization With The Consumer In Mind

Retail TouchPoints

Consumers are more than willing to share their data as long as it helps them simplify their life. As Mark Zuckerberg mentioned during his testimony in the Cambridge Analytica case, consumers are generally open to the advertising experience as long as it is personalized to their needs.

Infographic: Email And The Millennial Consumer

Liveintent

So if you’ve been following our infographic series, you now know how people are addicted to email and why email is an important channel for marketers to connect with consumers. The post Infographic: Email And The Millennial Consumer appeared first on LiveIntent Blog.

The Base of the Consumer Tech Stack: Tools

Forrester eCommerce

Consumer technology and all the disruption it continues to cause can’t happen without tools. Sounds obvious, doesn’t it? True enough. But when I invoke the word tools, I am not referring to the tools themselves, I’m referring to our human habit of creating and using tools, even defining ourselves by those tools. The actual tools […]. age of the customer

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The post What Does the Consumer Internet of Things Mean for Marketers? Today’s post originally ran on TotalRetail and has been updated.

Black Friday 2018: Consumers are eager, more digital, and willing to spend – Periscope By McKinsey

Retail Technology Review

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, has announced the findings of research on consumer sentiment towards Black Friday 2018. Critical Issues Internet Retailing

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The post What Does the Consumer Internet of Things Mean for Marketers? Today’s post originally ran on TotalRetail and has been updated.

Retailers Can Learn Lessons From Consumers' Card Safety Concerns

Retail TouchPoints

While it’s not really up to independent merchants to assuage these fears or educate consumers about the various ways in which they can increase their account security, they can still take a lesson or two from the situation and improve the payments ecosystem overall.

Shine The Spotlight On Consumer Insights With Video

Forrester eCommerce

None of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming. Fast-forward to the past few years when video content has largely gone online. Video has become just as ubiquitous for companies as it has for self-made vloggers and YouTube prodigies. In […]. market research emotion MROC qualitative video

Are Consumers Willing To Shop In A Robotic Grocery Experience?

Retail TouchPoints

But what about consumers? The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. Every retail and business expert has weighed in on the business implications of the pending merger.

January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers

Jumpshot

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and MoM trends in purchase behavior. However, the Fire TV Stick was still the most popular product purchased by UK consumers in January.

3 Priorities For Manufacturers To Build Direct-To-Consumer Sales

Kibo

Establishing direct-to-consumer relationships is more important than ever for branded manufacturers — many […]. The post 3 Priorities For Manufacturers To Build Direct-To-Consumer Sales appeared first on The Omni Channel.

Complaining consumers target retailers through social media

Retail Technology Review

New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call

Transform Your Personalization Strategy At Forrester’s Consumer Marking Forum

Forrester eCommerce

Where are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. What’s new now? Businesses need to evolve their definition of personalization – from tactical segmentation, to strategic individualization. […]. B2C marketing marketing & strategy personalization

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers

OrderDynamics

Your Next Big Target in Omnichannel: Lapsed Click and Collect Consumers. So, it’s not surprising that while doing our latest research into Click and Collect consumers, noticed one of the greatest opportunities in omnichannel today, the Lapsed omnichannel consumer group.

Millennials: From Punchline to Powerful Consumers

Bronto

Millennials have mostly been given the credit, for better or worse, for redefining consumer expectations. The post Millennials: From Punchline to Powerful Consumers appeared first on Bronto Blog.

Apple Continues To Empower The Patient To Be An Informed Consumer

Forrester eCommerce

Apple Takes Record Sharing To The Next Level Consumers demand access to their medical information, and Apple has answered the call. In January, Apple released an update to the Health app, enabling customers of 12 hospitals and clinics to see their medical records right on their iPhone. Months late, Apple now allows patients from over […]. age of the customer healthcare mobile apps

[Infographic] The Ever-Evolving E-Commerce Consumer Journey

ChannelAdvisor

Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. And Pinterest and all of the other channels that allowed modern consumers to spend more time researching and comparison shopping.

The GDPR: Its Impact on Brands and Benefits to Consumers

GetElastic

Depending on the consumer’s location, these practices have remained largely unregulated – until now. The regulation’s reach extends not only to European countries but also to countries outside the EU hoping to transact with European consumers.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers.