Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe

Marketers, You Don’t Understand How Consumers Feel About Advertising

Forrester eCommerce

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

The Empowered Marketer: Harnessing the Power of Direct-to-Consumer

Zaius

Is your B2C brand shifting to direct to consumer? As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. In this exclusive interview, John shares: The biggest challenges of moving from wholesale to direct-to-consumer. How is Combe making the transition from primarily wholesale to an ecommerce, direct-to-consumer business?

[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process. Free Download.

Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions

Forrester eCommerce

One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage.

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

Retail TouchPoints

But there is a larger issue: 61% of data breaches involve paper documentation , fraud is on the rise, and the “fast food” mentality of managing digital information, which has made us too “complacent” with our technology , continues facilitating breaches and consumer fear in the online retail space.

Virtual Reality Fully Opens Window Into Consumer Behavior In-Store

Retail TouchPoints

But it’s hard to understand the mindset of the consumer unless you’re in the store, shopping with them. While we’re in the infancy of applying VR to consumer research, we already know the possibility for insight can go even further.

How Can Shopping Malls Revive And Bring Back Consumers?

Retail TouchPoints

No wonder the consumers responding to the Morning Consult survey say they want better dining and movie theater options in malls; going out to eat and going to the movies are still activities worth getting off the couch to do. Aside from that, it provides consumers with unique experiences.

Behavioral Marketing: A Closer Look at What Gets Consumers Clicking

Kissmetrics

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. As the consumer visits more pages, browses more products or lingers on certain coupons, deals and offers will become more targeted and precise.

The Base of the Consumer Tech Stack: Tools

Forrester eCommerce

Consumer technology and all the disruption it continues to cause can’t happen without tools. Sounds obvious, doesn’t it? True enough. But when I invoke the word tools, I am not referring to the tools themselves, I’m referring to our human habit of creating and using tools, even defining ourselves by those tools. The actual tools […]. age of the customer

Apple Continues To Empower The Patient To Be An Informed Consumer

Forrester eCommerce

Apple Takes Record Sharing To The Next Level Consumers demand access to their medical information, and Apple has answered the call. In January, Apple released an update to the Health app, enabling customers of 12 hospitals and clinics to see their medical records right on their iPhone. Months late, Apple now allows patients from over […]. age of the customer healthcare mobile apps

Shine The Spotlight On Consumer Insights With Video

Forrester eCommerce

None of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming. Fast-forward to the past few years when video content has largely gone online. Video has become just as ubiquitous for companies as it has for self-made vloggers and YouTube prodigies. In […]. market research emotion MROC qualitative video

Retailers Need To Embrace Mobile Apps To Connect With Millennial Consumers

Retail TouchPoints

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The post What Does the Consumer Internet of Things Mean for Marketers? Today’s post originally ran on TotalRetail and has been updated.

Transform Your Personalization Strategy At Forrester’s Consumer Marking Forum

Forrester eCommerce

Where are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. What’s new now? Businesses need to evolve their definition of personalization – from tactical segmentation, to strategic individualization. […]. B2C marketing marketing & strategy personalization

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The post What Does the Consumer Internet of Things Mean for Marketers? Today’s post originally ran on TotalRetail and has been updated.

3 Priorities For Manufacturers To Build Direct-To-Consumer Sales

Kibo

Establishing direct-to-consumer relationships is more important than ever for branded manufacturers — many […]. The post 3 Priorities For Manufacturers To Build Direct-To-Consumer Sales appeared first on The Omni Channel.

Retailers Can Learn Lessons From Consumers' Card Safety Concerns

Retail TouchPoints

While it’s not really up to independent merchants to assuage these fears or educate consumers about the various ways in which they can increase their account security, they can still take a lesson or two from the situation and improve the payments ecosystem overall.

How Can CX Tools Elevate Your Brand? Find Out At Forrester’s Consumer Marking Forum

Forrester eCommerce

Marketers work hard to define their brand promise and build their customer engagement strategy to showcase it. But we know that, in the end, all the hard work only pays off if the customer receives, and remembers, the brand as intended across all touch points. If your ad campaigns promises care-free travel, but the customer’s […

Are Consumers Willing To Shop In A Robotic Grocery Experience?

Retail TouchPoints

But what about consumers? The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. Every retail and business expert has weighed in on the business implications of the pending merger.

Omni-channel OMS – A Requirement for Consumer Satisfaction

PFS

Omni-channel fulfillment has become a consumer expectation. This new norm is requiring retailers across the globe to consider new technologies and processes as they seek to better serve modern consumers.

Complaining consumers target retailers through social media

Retail Technology Review

New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call

January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers

Jumpshot

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and MoM trends in purchase behavior. However, the Fire TV Stick was still the most popular product purchased by UK consumers in January.

The GDPR: Its Impact on Brands and Benefits to Consumers

GetElastic

Depending on the consumer’s location, these practices have remained largely unregulated – until now. The regulation’s reach extends not only to European countries but also to countries outside the EU hoping to transact with European consumers.

Millennials: From Punchline to Powerful Consumers

Bronto

Millennials have mostly been given the credit, for better or worse, for redefining consumer expectations. The post Millennials: From Punchline to Powerful Consumers appeared first on Bronto Blog.

Why DTC: The Case for Direct-to-Consumer eCommerce

Scalefast

Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations. Today’s brands are building their own stores and creating direct channels to get closer to the consumer.

UK consumers reluctant to buy expensive goods online

Retail Technology Review

Almost two thirds of consumers are unwilling to make expensive purchases online and prefer to spend larger amounts in store, according to new research

[Infographic] The Ever-Evolving E-Commerce Consumer Journey

ChannelAdvisor

Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. And Pinterest and all of the other channels that allowed modern consumers to spend more time researching and comparison shopping.

A tough month for Amazon: Top 10 products purchased by US & UK consumers in February

Jumpshot

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. The Fire TV Stick with Alexa was the most popular product purchased by US consumers on Amazon for the second month. Top 10 Products Purchased on Amazon by UK consumers. Unlike the US, the volume of UK consumers purchasing top ten products on Amazon remained relatively stable during February.

Channel Advice Episode 6: Chinese Consumers and ‘The New Retail’

ChannelAdvisor

Michael is Vice President, Global eCommerce and China/APAC Consumer Practices at the consulting firm Tompkins International and is the author of the Wiley international best-seller “ China’s Super Consumers.”. frameborder="0" allow="autoplay; encrypted-media" allowfullscreen>.

How VR Is Shaping The Future Of Product Design And Consumer Experiences

Retail TouchPoints

Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer.

Counterfeit consumer goods online pose risk to shoppers’ health

Retail Technology Review

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

We even see this trend when examining the role that mobile devices play in the consumer purchase journey today. Millennials: We can't seem to get enough information about them.

How Worldwide Consumer Preferences Determine Your Global Ecommerce Strategy (Alipay, COD, Lazada)

BigCommerce

When it comes to delivery, consumers prefer transparency into the delivery process more so than selecting the actual carrier. Only half of consumers found the possibility to select the delivery company to be important. Understanding How Consumers Buy in Emerging Markets.

The Return Process: The Bane Of Many Retailers And Most Consumers

Retail TouchPoints

By Kristin Secreto, InComm Product Control Time-consuming processes and the need for specially trained and/or dedicated returns counter staff can make returns a costly operational expense. Instead of an expense, returns can be a way to keep shoppers in the store and develop consumer loyalty.

Channel Advice Episode 7: Fulfillment and Evolving Consumer Expectations

ChannelAdvisor

Lila is an expert in complex topic of fulfillment, so we talk to her about how consumer expectations have changed around fulfillment, what matters most to modern consumers, how to optimize the post-purchase experience and what sellers need to think about when expanding their global footprint. Episode 6: Chinese Consumers and ‘The New Retail’. Marketplaces Channel Advice consumer behavior customer experience fulfillment