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Global survey shows surge in Christmas holiday shopping due to product shortage and lockdown fears

Retail Technology Review

According to a new survey* of 1,000 UK consumers carried out on behalf of JRNI, over half (56%) of consumers plan to do their Christmas holiday shopping early in 2021 due to fears of empty shelves and further lockdown measures. Critical Issues Internet Retailing Retail Supply Chain

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Pandemic drives over half of consumers to shop more locally; bank data key in enabling SMEs to compete with big businesses

Retail Technology Review

Over half of consumers globally (53%) believe it is more important to shop with local businesses now than it was before the pandemic. That’s according to new research released by Pollinate, the global software business that partners with banks to help them deepen and extend relationships with their business customers, in which over 4,500 consumers were surveyed across the UK, US, Australia, and Brazil.

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Luxury retail: Why a customer should love your packaging first, and then your product

Retail Technology Review

More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions. But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too.

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Retail success post-COVID will rely on understanding new customer mindsets, says Conversity

Retail Technology Review

Six months after COVID-19 started making its mark across the world, lockdown restrictions and widespread working from home offices have caused many consumers to rethink their shopping habits. Retail technology company Conversity believes that understanding the intricacies of these new mindsets is vital if brands are to thrive in the post-pandemic world. Retail Supply Chain Critical Issues Internet Retailing

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

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Safety is too important to rely on ‘off the shelf’ products. When sourcing safety solutions, consultation is key

Retail Technology Review

The boom in online retail in recent years has undoubtedly boosted warehouse and logistics operation in the UK while the circumstances of 2020 continue to fuel further growth within the industry as consumers steer clear of the high street; opting instead for online shopping and delivery. By David Thomas, General Manager, ZoneSafe - Proximity Warning & Alert Systems.

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What Consumers Like – and Detest – About Subscriptions

Forrester eCommerce

Consumers shared their attitudes towards subscriptions - see key highlights. Age of the Customer B2C Marketing consumer loyalty Customer Insights digital business Loyalty retail loyalty

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For US Consumers, The Pandemic Is Going, But Not Gone

Forrester eCommerce

Consumer 195
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Consumers Ride A Rising Tide Of Consumer Energy Into 2021

Forrester eCommerce

Age of the Customer B2C Marketing Chief Marketing Officer Consumer Energy Index customer experience Customer Insights Data Insights pandemic

Consumer 418
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What’s Next For Digital Consumer Behaviors?

Forrester eCommerce

Read why you should eschew “new normal” thinking when it comes to consumer behavior. Age of the Customer Consumer Energy Index customer experience Customer Insights digital business promotedWe’re in a deeply unsettled, volatile moment—and change is here to stay.

Consumer 370
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Welcome Audrey Chee-Read, Forrester’s Principal Analyst Covering Consumer Behavior

Forrester eCommerce

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Forrester has always had a rich foothold in the […] Age of the Customer B2C Marketing consumer

Consumer 364
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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

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Emotionally Charged Consumers Are Ready For New Experiences

Forrester eCommerce

Age of the Customer CMO Trends Consumer Energy Index customer experience Customer Insights customer loyalty Customer Segmentation Data Insights pandemic

Consumer 520
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Consumer Energy Fizzles To A New Low As Consumers Approach Q4

Forrester eCommerce

Age of the Customer B2C Marketing Chief Marketing Officer CMO Trends Consumer Energy Index customer experience Customer Insights customer loyalty Data Insights pandemic values-based customer experience

Consumer 468
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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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Consumer Partners: Who They Are And Why You Should Care

Forrester eCommerce

Partnering with consumers, however, is less mature and less industrialized, even if the practice is actually very widespread. First of all, what is a consumer partner, or […]. Business-to-business partnerships are a long and well-established way for businesses to grow.

Consumer 382
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During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Forrester eCommerce

Now more than ever, consumers crave connection and reliable information. Age of the Customer consumer energy index customer insights data insights pandemic promotedLearn how marketers can offer this.

Consumer 493
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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report."

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The Drop In Consumer Energy Is Decelerating

Forrester eCommerce

Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic

Consumer 341
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COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Forrester eCommerce

Age of the Customer CMO Trends covid19-cn customer experience direct-to-consumer (DTC) Europe covid covid-19 CX

Consumer 488
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Consumers Crave Authenticity, And CMOs Can Deliver

Forrester eCommerce

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].

Consumer 369
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Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Consumer 326
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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The New Green Consumer

Forrester eCommerce

Unsurprisingly, European consumers lead on green adoption, while Australian and US consumers are the least green. There is no “one size fits all” approach when it comes to green consumers, as their behaviors, attitudes, and expectations are evolving quickly.

Consumer 195
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Predictions 2023: Consumers Will Spend More And Demand Better

Forrester eCommerce

Consumer behavior in 2023 will be a jumble of mixed signals: exuberance as the pandemic wanes, tempered by caution in the face of economic turbulence.

Consumer 368
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Learn From Direct-To-Consumer Disruption

Forrester eCommerce

Direct-to-consumer (DTC) brands are fueling disruption by radically reorienting consumer expectations. Age of the Customer direct-to-consumer (DTC) research-collection

Consumer 273
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European Consumers Drive The Sustainability Demand

Forrester eCommerce

It’s no secret that European consumers are increasingly concerned about the environmental impact of their consumption habits. We’ve recently conducted net-new data research to gain a snapshot of European consumers’ environmental expectations and attitudes.

Consumer 195
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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

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Consumer Energy Drops On All Four Dimensions Amid COVID-19

Forrester eCommerce

Results reveal that consumer energy among […]. age of the customer B2C marketing chief marketing officer (CMO) consumer energy index customer experience data insights pandemic

Consumer 349
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The Green Consumer Paradox

Forrester eCommerce

With: Melissa Chaudet As consumers, we don’t always act according to our values. Organizations should not try to make us feel guilty for that: on the contrary, they should help us overcome our contradictions and empower us to consume more responsibly.

Consumer 195
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Three Consumer Changes Will Define The Future Of How We Buy

Forrester eCommerce

Age of the Customer B2C Marketing CMO Trends customer centricity customer experience Customer Insights customer loyalty Data Insights digital business digital disruption direct-to-consumer (DTC) pandemic retail loyalty Retail Trends values-based customer experience

Consumer 488
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Consumer Marketing 2019: Beyond The DTC Revolution

Forrester eCommerce

The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. B2C marketing digital marketing direct to consumer promotedWarby Parker. Everlane. Casper. Bombas. Harry’s.

Consumer 318
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The Complete Guide to Marketplace Success

The increase in marketplace popularity means a need to provide shoppers with the best customer experience, starting with a complete and accurate product data catalog. Learn how the best marketplaces are maximizing eCommerce data to get it right.

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Consumers Begin To Rekindle Their Energy Toward Brands

Forrester eCommerce

Since early March, consumer energy has been diminishing; […]. Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic

Consumer 300
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COVID-19 Europe Outlook: Brands Must Adapt To Consumers’ New Focus On Values

Forrester eCommerce

Age of the Customer B2C marketing CMO Trends customer experience attitudes consumer behaviors covid-19 crisis economic recession environment sustainability values values-based consumers

Consumer 352
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Consumer Energy Steadies Overall, Pulses In Certain Regions

Forrester eCommerce

Overall consumer energy dropped dramatically during the months […]. Age of the Customer consumer energy index customer insights data insights pandemic

Consumer 284
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US Consumer Pandemic Recovery Outlook, August 2021: Ongoing Uncertainties Caution Consumers

Forrester eCommerce

While US consumers enter the fall season with the return of live sports and in-school instruction signaling normalcy for the coming months, consumer stress lingers. Age of the Customer CMO Trends Consumer Energy Index Customer Insights Data Insights pandemic

Consumer 195
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Delight Customers, Reduce Costs, and Drive Profits With Xparcel from RSL

Partnering with Rakuten Super Logistics for e-commerce order fulfillment is the best decision a business can make to reduce shipping costs and improve customer satisfaction. All RSL clients get free access to the Xparcel shipping platform.

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Empowered Consumers Call For Sustainability Transformation

Forrester eCommerce

Over the years, we’ve observed empowered consumers reach for […].

Consumer 326
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A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19

Forrester eCommerce

As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. age of the customer consumer energy index customer insights data insights pandemic

Consumer 300
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Changing Commercial And Social Conditions Spark Consumer Energy

Forrester eCommerce

Age of the Customer B2C marketing consumer energy index customer insights data insights pandemic values-based customer experience

Consumer 273
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COVID-19 Raises Consumers’ Health Consciousness

Forrester eCommerce

The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. COVID-19 afflicts more than the patients who contract the virus.

Consumer 273
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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!