Consumer Related Topics 
Retail Technology Review
OCTOBER 19, 4500
According to a new survey* of 1,000 UK consumers carried out on behalf of JRNI, over half (56%) of consumers plan to do their Christmas holiday shopping early in 2021 due to fears of empty shelves and further lockdown measures. Critical Issues Internet Retailing Retail Supply Chain
Retail Technology Review
JUNE 2, 3100
Over half of consumers globally (53%) believe it is more important to shop with local businesses now than it was before the pandemic. That’s according to new research released by Pollinate, the global software business that partners with banks to help them deepen and extend relationships with their business customers, in which over 4,500 consumers were surveyed across the UK, US, Australia, and Brazil.
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Retail Technology Review
FEBRUARY 16, 5187
More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions. But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too.
Retail Technology Review
NOVEMBER 17, 6880
Six months after COVID-19 started making its mark across the world, lockdown restrictions and widespread working from home offices have caused many consumers to rethink their shopping habits. Retail technology company Conversity believes that understanding the intricacies of these new mindsets is vital if brands are to thrive in the post-pandemic world. Retail Supply Chain Critical Issues Internet Retailing
Speaker: DeAnna McIntosh, Retail Growth Strategist
Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.
Retail Technology Review
NOVEMBER 17, 6940
The boom in online retail in recent years has undoubtedly boosted warehouse and logistics operation in the UK while the circumstances of 2020 continue to fuel further growth within the industry as consumers steer clear of the high street; opting instead for online shopping and delivery. By David Thomas, General Manager, ZoneSafe - Proximity Warning & Alert Systems.
Forrester eCommerce
FEBRUARY 8, 2023
Consumers shared their attitudes towards subscriptions - see key highlights. Age of the Customer B2C Marketing consumer loyalty Customer Insights digital business Loyalty retail loyalty
Forrester eCommerce
DECEMBER 22, 2020
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Forrester eCommerce
MAY 12, 2022
Read why you should eschew “new normal” thinking when it comes to consumer behavior. Age of the Customer Consumer Energy Index customer experience Customer Insights digital business promotedWe’re in a deeply unsettled, volatile moment—and change is here to stay.
Forrester eCommerce
FEBRUARY 23, 2023
Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Forrester has always had a rich foothold in the […] Age of the Customer B2C Marketing consumer
Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert
Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.
Forrester eCommerce
JULY 1, 2021
Age of the Customer CMO Trends Consumer Energy Index customer experience Customer Insights customer loyalty Customer Segmentation Data Insights pandemic
Forrester eCommerce
SEPTEMBER 23, 2020
Age of the Customer B2C Marketing Chief Marketing Officer CMO Trends Consumer Energy Index customer experience Customer Insights customer loyalty Data Insights pandemic values-based customer experience
Forrester eCommerce
FEBRUARY 3, 2021
Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*
Forrester eCommerce
DECEMBER 16, 2020
Partnering with consumers, however, is less mature and less industrialized, even if the practice is actually very widespread. First of all, what is a consumer partner, or […]. Business-to-business partnerships are a long and well-established way for businesses to grow.
Forrester eCommerce
MAY 22, 2020
Now more than ever, consumers crave connection and reliable information. Age of the Customer consumer energy index customer insights data insights pandemic promotedLearn how marketers can offer this.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report."
Forrester eCommerce
APRIL 16, 2020
Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic
Forrester eCommerce
MAY 5, 2020
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Forrester eCommerce
APRIL 5, 2022
As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].
Forrester eCommerce
APRIL 5, 2018
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Forrester eCommerce
MARCH 9, 2022
Unsurprisingly, European consumers lead on green adoption, while Australian and US consumers are the least green. There is no “one size fits all” approach when it comes to green consumers, as their behaviors, attitudes, and expectations are evolving quickly.
Forrester eCommerce
OCTOBER 25, 2022
Consumer behavior in 2023 will be a jumble of mixed signals: exuberance as the pandemic wanes, tempered by caution in the face of economic turbulence.
Forrester eCommerce
SEPTEMBER 9, 2020
Direct-to-consumer (DTC) brands are fueling disruption by radically reorienting consumer expectations. Age of the Customer direct-to-consumer (DTC) research-collection
Forrester eCommerce
MARCH 16, 2022
It’s no secret that European consumers are increasingly concerned about the environmental impact of their consumption habits. We’ve recently conducted net-new data research to gain a snapshot of European consumers’ environmental expectations and attitudes.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.
Forrester eCommerce
MARCH 19, 2020
Results reveal that consumer energy among […]. age of the customer B2C marketing chief marketing officer (CMO) consumer energy index customer experience data insights pandemic
Forrester eCommerce
DECEMBER 16, 2021
With: Melissa Chaudet As consumers, we don’t always act according to our values. Organizations should not try to make us feel guilty for that: on the contrary, they should help us overcome our contradictions and empower us to consume more responsibly.
Forrester eCommerce
SEPTEMBER 16, 2020
Age of the Customer B2C Marketing CMO Trends customer centricity customer experience Customer Insights customer loyalty Data Insights digital business digital disruption direct-to-consumer (DTC) pandemic retail loyalty Retail Trends values-based customer experience
Forrester eCommerce
JANUARY 29, 2019
The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. B2C marketing digital marketing direct to consumer promotedWarby Parker. Everlane. Casper. Bombas. Harry’s.
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The increase in marketplace popularity means a need to provide shoppers with the best customer experience, starting with a complete and accurate product data catalog. Learn how the best marketplaces are maximizing eCommerce data to get it right.
Forrester eCommerce
MAY 1, 2020
Since early March, consumer energy has been diminishing; […]. Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic
Forrester eCommerce
APRIL 30, 2020
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Forrester eCommerce
MAY 15, 2020
Overall consumer energy dropped dramatically during the months […]. Age of the Customer consumer energy index customer insights data insights pandemic
Forrester eCommerce
OCTOBER 14, 2021
While US consumers enter the fall season with the return of live sports and in-school instruction signaling normalcy for the coming months, consumer stress lingers. Age of the Customer CMO Trends Consumer Energy Index Customer Insights Data Insights pandemic
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Partnering with Rakuten Super Logistics for e-commerce order fulfillment is the best decision a business can make to reduce shipping costs and improve customer satisfaction. All RSL clients get free access to the Xparcel shipping platform.
Forrester eCommerce
JANUARY 19, 2021
Over the years, we’ve observed empowered consumers reach for […].
Forrester eCommerce
MARCH 20, 2020
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. age of the customer consumer energy index customer insights data insights pandemic
Forrester eCommerce
JUNE 10, 2020
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Forrester eCommerce
APRIL 16, 2020
The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. COVID-19 afflicts more than the patients who contract the virus.
Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree
Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!
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