Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Consumer 83

Consumer B2C Mobile Technology 83

BigCommerce

SEPTEMBER 12, 2017

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

Consumer 285

Consumer Channel Multi-channel BigCommerce 285

Zaius

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. The massively popular brand was struggling just a few years ago and shifted to selling direct-to-consumer.

B2C 100

B2C Consumer Supplies Magazine 100

Retail TouchPoints

MARCH 19, 2018

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 130

Consumer Toys Multi-channel Technology 130

Retail TouchPoints

MAY 26, 2017

But there is a larger issue: 61% of data breaches involve paper documentation , fraud is on the rise, and the “fast food” mentality of managing digital information, which has made us too “complacent” with our technology , continues facilitating breaches and consumer fear in the online retail space.

Consumer 130

Consumer Management Document Information 130

Forrester eCommerce

APRIL 17, 2018

One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage.

Consumer 80

Consumer Marketing B2C 80

Retail TouchPoints

JUNE 12, 2017

But it’s hard to understand the mindset of the consumer unless you’re in the store, shopping with them. While we’re in the infancy of applying VR to consumer research, we already know the possibility for insight can go even further.

Consumer 130

Consumer POS Point of Sale Shopping Carts 130

Forrester eCommerce

MARCH 19, 2018

I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? They spoke for three hours about being customer-obsessed. They never spoke about the customer. That’s the old way of marketing.

Workshop 92

Workshop Consumer Marketing Customer 92

Retail TouchPoints

FEBRUARY 28, 2018

No wonder the consumers responding to the Morning Consult survey say they want better dining and movie theater options in malls; going out to eat and going to the movies are still activities worth getting off the couch to do. Aside from that, it provides consumers with unique experiences.

Consumer 130

Consumer Events Books Operations 130

Retail Technology Review

OCTOBER 24, 2017

New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call

Social Media 107

Social Media Consumer 107

Retail Technology Review

JANUARY 24, 2018

Almost two thirds of consumers are unwilling to make expensive purchases online and prefer to spend larger amounts in store, according to new research

Consumer 113

Consumer 113

GetElastic

OCTOBER 5, 2017

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The post What Does the Consumer Internet of Things Mean for Marketers? Today’s post originally ran on TotalRetail and has been updated.

Consumer 82

Consumer Marketing Technology Customer Experience 82

Bronto

FEBRUARY 13, 2018

Millennials have mostly been given the credit, for better or worse, for redefining consumer expectations. The post Millennials: From Punchline to Powerful Consumers appeared first on Bronto Blog.

Consumer 66

Consumer Blog Marketing 66

Retail TouchPoints

MAY 19, 2017

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices.

Consumer 130

Consumer Mobile Payments Information 130

GetElastic

OCTOBER 5, 2017

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The post What Does the Consumer Internet of Things Mean for Marketers? Today’s post originally ran on TotalRetail and has been updated.

Consumer 79

Consumer Marketing Technology Customer Experience 79

Bamboo Rose

MARCH 1, 2018

Faced with the challenge of appealing to consumers new and old, legacy brands are attempting to revamp their operations on the back-end and in store. The post Surviving shifting consumer preferences in the New Retail Economy appeared first on Bamboo Rose.

Consumer 52

Consumer Operations Customer 52

GetElastic

APRIL 5, 2018

Depending on the consumer’s location, these practices have remained largely unregulated – until now. The regulation’s reach extends not only to European countries but also to countries outside the EU hoping to transact with European consumers.

Consumer 74

Consumer Social Media Events Information 74

Forrester eCommerce

APRIL 19, 2018

None of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming. Fast-forward to the past few years when video content has largely gone online. Video has become just as ubiquitous for companies as it has for self-made vloggers and YouTube prodigies. In […]. market research emotion MROC qualitative video

Consumer 57

Consumer Marketing 57

ChannelAdvisor

MAY 4, 2017

Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. And Pinterest and all of the other channels that allowed modern consumers to spend more time researching and comparison shopping.

Consumer 83

Consumer Comparison Shopping Download Channel 83

Retail Technology Review

JULY 18, 2017

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers

Consumer Goods 119

Consumer Goods Consumer 119

Retail Technology Review

FEBRUARY 19, 2018

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to Fujitsu's Tech in a Transforming Britain Report

Consumer 123

Consumer Technology 123

Wiser

JANUARY 3, 2018

Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. If you’re ready to learn direct to consumer strategies from leading brands and retail experts, download your free copy. . Brand Strategies brands direct to consumer ebook

Consumer 56

Consumer Demo Download Channel 56

Retail TouchPoints

JUNE 5, 2017

While it’s not really up to independent merchants to assuage these fears or educate consumers about the various ways in which they can increase their account security, they can still take a lesson or two from the situation and improve the payments ecosystem overall.

Consumer 130

Consumer Payments Mobile Payments Operations 130

Retail TouchPoints

JUNE 28, 2017

But what about consumers? The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. Every retail and business expert has weighed in on the business implications of the pending merger.

Consumer 130

Consumer Banking Technology Definition 130

Retail Technology Review

MARCH 20, 2018

A survey commissioned by Pimberly indicates that UK retailers are losing online customers, and sales, due to poor product information

Information 123

Information Consumer Customer 123

Forrester eCommerce

MARCH 19, 2018

Where are you on your company’s journey to personalize the customer’s experience? Are you one of the 89% of digital businesses that are investing in personalization – companies like Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo. What’s new now? Businesses need to evolve their definition of personalization – from tactical segmentation, to strategic individualization. […]. B2C marketing marketing & strategy personalization

Consumer 61

Consumer Definition Customer B2C 61

Jumpshot

FEBRUARY 17, 2017

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and MoM trends in purchase behavior. However, the Fire TV Stick was still the most popular product purchased by UK consumers in January.

Consumer 56

Consumer Gifts Games Shopping Carts 56

Forrester eCommerce

MARCH 27, 2018

Marketers work hard to define their brand promise and build their customer engagement strategy to showcase it. But we know that, in the end, all the hard work only pays off if the customer receives, and remembers, the brand as intended across all touch points. If your ad campaigns promises care-free travel, but the customer’s […

Travel 76

Travel Consumer Customer Marketing 76

Retail TouchPoints

NOVEMBER 3, 2017

Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer.

Consumer 130

Consumer Arts Technology Games 130

Retail Technology Review

DECEMBER 13, 2017

Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages

Consumer 113

Consumer Marketing 113

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. In this blog post, we’re going to look at a range of different marketing tips for the e-commerce consumer electronics industry. Social marketing strategy for consumer electricals.

Consumer Electronics 60

Consumer Electronics Consumer Social Media Channel 60

Retail Technology Review

AUGUST 15, 2017

The era of the disloyal consumer is upon us; new research from global ecommerce consultancy Salmon has found that brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop

Consumer 119

Consumer eCommerce 119

Jumpshot

MARCH 22, 2017

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. The Fire TV Stick with Alexa was the most popular product purchased by US consumers on Amazon for the second month. Top 10 Products Purchased on Amazon by UK consumers. Unlike the US, the volume of UK consumers purchasing top ten products on Amazon remained relatively stable during February.

Consumer 46

Consumer Gifts Games Shopping Carts 46

BigCommerce

OCTOBER 26, 2017

When it comes to delivery, consumers prefer transparency into the delivery process more so than selecting the actual carrier. Only half of consumers found the possibility to select the delivery company to be important. Understanding How Consumers Buy in Emerging Markets.

Consumer 131

Consumer Payments eCommerce Fulfillment 131

ChannelAdvisor

JANUARY 26, 2018

Consumer electronics is easily the most talked about product category in e-commerce. Here are four stories of consumer electronics sellers who are on the right track. Industry Trends case study consumer electronics customer success

Consumer Electronics 52

Consumer Electronics Consumer Channel Management 52

Sailthru

MARCH 26, 2018

We recently dug into what makes consumers loyal to retail brands , highlighting the way Nordstrom makes shopping easy and IKEA makes it fun. It ignores a lot about how consumer psychology actually works. Only 3% of retail consumers said brands were meaningless to them.

Consumer 52

Consumer Mobile Customer Other 52

Salsify

APRIL 11, 2018

You'd better be ready to have a conversation with your consumers. This was the Big Theme at the 2018 Forrester Consumer Marketing Conference: Over the next few years, the way we interact with consumers will change dramatically. brand marketing product information management approach Forrester Consumer MarketingIf brands embrace that change, you will build trust, loyalty, and earn your margins. I can hear you thinking, "Gee, thanks for the advice, Forrester.

Consumer 40

Consumer Marketing Information Management 40