Consumer Marketing 2019: Beyond The DTC Revolution

Forrester eCommerce

The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. Warby Parker.

DTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making

Forrester eCommerce

age of the customer brand experience chief marketing officer (CMO) customer centricity customer emotion customer experience customer insights digital disruption direct to consumer marketing & strategy retail

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

Defining ‘Direct To Consumer’

Retail TouchPoints

DTC refers to the process of selling directly to the consumer. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBsBy Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands.

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A

The Watershed Of Digital-First Consumer Behavior

Forrester eCommerce

Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline.

Uncovering The Enterprise Risks Posed By Consumer Connected Devices

Forrester eCommerce

Consumer connected devices are presenting increasingly attractive targets to cybercriminals, putting home networks and potentially enterprise assets at risk.

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Apple Services = Yawn; Apple Positioning = Consumer Protector

Forrester eCommerce

Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4

Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

Salesforce launches Consumer Goods Cloud

Retail Technology Review

Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities. Internet Retailing

How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age

BigCommerce

Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 Omnichannel is crucial for brands in 2019 because consumers aren’t shopping through one specific channel.

GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

Retail TouchPoints

The fact is, enforcement has been lackluster in this area and consumers are still not aware that their data is being sold by vendors that profit off of it. Businesses must report any data breaches within 72 hours if they have a negative effect on consumer privacy.

Do Consumers Buy Facebook’s Vision For The Future?

Forrester eCommerce

Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […].

It’s Time To Fight For Consumer Hope

Forrester eCommerce

“Digital platform” is a term I first proposed more than a decade ago to describe a new breed of company that was about to dominate in our economic and social discussions. The term never caught on, sad to say, probably because it wasn’t catchy enough, but the prediction proved true. I used the word platform […]. age of the customer

Apple Puts the Promise of Health Innovation in the Hands of Consumers…Pun Intended

Forrester eCommerce

“Today’s announcement carries our commitment to health even further by engaging with participants on a larger scale than ever before.”

Take A Stand For Consumer Privacy: The Anti-Surveillance Economy

Forrester eCommerce

While critics are all too willing to give this judgment on the use of consumer […]. “If You’re Not Paying For It, You’re The Product. ” If you have worked in or around tech for the last decade, you have heard — or likely spoken — this irreverent remark about the data economy.

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe

Alibaba vs AliExpress: How They Compare for Merchants and Consumers

Ecommerce Platforms

The reason for this is because both of the ecommerce giants have been battling it out for market share all over the world, especially as Alibaba Group has successfully moved into Amazon's territory with consumer sales through AliExpress. Can regular consumers use these websites?

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

Asia Pacific Financial Consumers’ Digital Coming Of Age Is Here — Is Your Firm Ready?

Forrester eCommerce

Forrester found that consumers in Asia Pacific markets are some of the most advanced when it comes to digital engagement. Something remarkable is happening with Asia Pacific online adults: Their behaviors and expectations are evolving at an unprecedented rate, and they’re embracing innovation faster than ever before. Their high levels of empowerment affect how they […]. age of the customer

Marketers, You Don’t Understand How Consumers Feel About Advertising

Forrester eCommerce

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing

The Gateway To Gen Z Consumers (And How It Differs From Millennials)

Retail TouchPoints

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop.

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

Retail TouchPoints

But there is a larger issue: 61% of data breaches involve paper documentation , fraud is on the rise, and the “fast food” mentality of managing digital information, which has made us too “complacent” with our technology , continues facilitating breaches and consumer fear in the online retail space.

Predictions 2019: Ethics And Consumer Action Transform Privacy Practices

Forrester eCommerce

2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate incidents of data misuse and a massive data breach. Amidst this whirlwind, consumers aren’t waiting on the sidelines — Forrester data shows that 79% of […].

Virtual Reality Fully Opens Window Into Consumer Behavior In-Store

Retail TouchPoints

But it’s hard to understand the mindset of the consumer unless you’re in the store, shopping with them. While we’re in the infancy of applying VR to consumer research, we already know the possibility for insight can go even further.

Enterprise Meets Consumer Security: Exploring Approaches To Protect Employees At Home

Forrester eCommerce

Does your organization have a strategy for protecting employees at home as a part of your overall cybersecurity program? Something that could include, but really goes to a place that is beyond awareness training? If you answered no, you’re not alone Employee privacy is a big reason why not.

Serving Retail Consumers In An Age Of Digital Transformation

Retail TouchPoints

This new demand has resulted in more businesses implementing automation technologies such as chatbots and virtual assistants, to help make consumer interactions smarter, faster, easier and more accessible.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

Privacy Lockdown: California Consumer Privacy Act of 2018

UpSellIt

California Consumer Privacy Act of 2018. On June 28 th , 2018, California Governor Jerry Brown signed a bill that successfully passed the California Consumer Privacy Act of 2018 (the “Act”) as law. This new law gives data and privacy discretion back to the consumer and officially awards five new privacy-related rights to California residents. The Act protects California-based consumers. How long does a business have to disclose or delete consumer information?

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Forrester’s Latest Infographic: Consumers Don’t Believe the Chatbot Hype

Forrester eCommerce

Consumers really don’t like your chatbot. It’s not exactly a relationship built to last – a few clicks here, a few sentences there – but Forrester Analytics shows us very clearly that, to consumers, your chatbot isn’t exactly “swipe right” material. That’s unfortunate, because using a chatbot for customer service can be incredibly effective when […]. chatbots customer experience customer service CX Forrester Analytics

The Data Digest: The Dangerous Contradictions Of Consumer Reviews

Forrester eCommerce

Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.” While consumer reviews generate buzz, they stop just short of being a circus because they’ve won immense levels of consumer trust.

Predictions 2019: Consumer Power Pushes Marketers To Better Data And Experiences

Forrester eCommerce

“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want.

‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester eCommerce

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. This blog post is part of Forrester’s Holiday 2018 retail series.

Three Things Consumers Wish Were Simpler — And How Brands Can Deliver

Retail TouchPoints

By Shannon Andrick, Alliance Data In a world where time has become consumers’ most precious commodity and consumers are bombarded with literally hundreds of messages a day, consumers are saying one thing loud and clear: keep it simple.