Five Consumer Lessons From The 2010s: #2

Forrester eCommerce

This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. age of the customer customer insights data insights direct-to-consumer (DTC) Innovation

Consumer Marketing 2019: Beyond The DTC Revolution

Forrester eCommerce

The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. Warby Parker.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

DTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making

Forrester eCommerce

age of the customer brand experience chief marketing officer (CMO) customer centricity customer emotion customer experience customer insights digital disruption direct to consumer marketing & strategy retail

Consumers Demand Hybrid CX

Forrester eCommerce

The Falsehood Of Digital As The North Star Ever since digital has swept across the world, becoming a word that is almost synonymous to innovation, companies large or small have been in a race to digitize…everything!

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Defining ‘Direct To Consumer’

Retail TouchPoints

DTC refers to the process of selling directly to the consumer. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBsBy Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands.

Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending

Forrester eCommerce

In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. digital marketing direct to consumer media buying online retail social marketing social media

What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A

Five Consumer Lessons From The 2010s: #1

Forrester eCommerce

There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias.

The Watershed Of Digital-First Consumer Behavior

Forrester eCommerce

Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline.

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Apple Services = Yawn; Apple Positioning = Consumer Protector

Forrester eCommerce

Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4

Five Consumer Lessons From The 2010s: No. 4

Forrester eCommerce

In the last decade, the term “boycott” pulsed through global consumer chatter and search queries. Whether consumers were talking about sneakers, seltzer, or the Academy Awards, the frequency of the word “boycott” spiked to some of the highest levels since the early 2000s.

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

Uncovering The Enterprise Risks Posed By Consumer Connected Devices

Forrester eCommerce

Consumer connected devices are presenting increasingly attractive targets to cybercriminals, putting home networks and potentially enterprise assets at risk.

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

Five Consumer Lessons From The 2010s: No. 5

Forrester eCommerce

This is the fifth and final entry in a short blog series highlighting lessons about consumer behavior and attitude to take away from the previous decade.

Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

Do Consumers Buy Facebook’s Vision For The Future?

Forrester eCommerce

Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […].

Predictions 2020: Anxious, Lost Consumers Are Hungry To Connect

Forrester eCommerce

In an era of convenience and hyperpersonalized experiences, consumers still feel unfulfilled. Learn how marketers, tech providers, and consumers themselves will attempt to fill the void. age of the customer customer engagement customer experience digital disruption prediction promoted

PayPal Is Acquiring Honey To Increase Its Stickiness With Consumers

Forrester eCommerce

(Get it? Sticky!) It’s PayPal’s largest acquisition to date. PayPal’s core value proposition is in alleviating shoppers’ concerns about providing personal financial information during the online checkout process — and that remains as valuable as ever.

PayPal 217

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 Omnichannel is crucial for brands in 2019 because consumers aren’t shopping through one specific channel.

Values-Based Selling Will Help Retailers Win Consumers’ Spend

Forrester eCommerce

With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!).

GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

Retail TouchPoints

The fact is, enforcement has been lackluster in this area and consumers are still not aware that their data is being sold by vendors that profit off of it. Businesses must report any data breaches within 72 hours if they have a negative effect on consumer privacy.

How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age

BigCommerce

Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer

Take A Stand For Consumer Privacy: The Anti-Surveillance Economy

Forrester eCommerce

While critics are all too willing to give this judgment on the use of consumer […]. “If You’re Not Paying For It, You’re The Product. ” If you have worked in or around tech for the last decade, you have heard — or likely spoken — this irreverent remark about the data economy.

Salesforce launches Consumer Goods Cloud

Retail Technology Review

Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities. Internet Retailing

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe

The NRF Innovation Lab — Technology Vendors Aim To Revolutionize The Way Consumers Shop

Forrester eCommerce

Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience.

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

It’s Time To Fight For Consumer Hope

Forrester eCommerce

“Digital platform” is a term I first proposed more than a decade ago to describe a new breed of company that was about to dominate in our economic and social discussions. The term never caught on, sad to say, probably because it wasn’t catchy enough, but the prediction proved true. I used the word platform […]. age of the customer

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Because of this, consumers don’t necessarily feel freer or more liberated.

Predictions 2019: Ethics And Consumer Action Transform Privacy Practices

Forrester eCommerce

2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate incidents of data misuse and a massive data breach. Amidst this whirlwind, consumers aren’t waiting on the sidelines — Forrester data shows that 79% of […].