The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits


” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now


Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process. Free Download.

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Are Consumers Willing To Shop In A Robotic Grocery Experience?

Retail TouchPoints

But what about consumers? The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. Every retail and business expert has weighed in on the business implications of the pending merger.

[Infographic] The Ever-Evolving E-Commerce Consumer Journey


Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. And Pinterest and all of the other channels that allowed modern consumers to spend more time researching and comparison shopping.

Behavioral Marketing: A Closer Look at What Gets Consumers Clicking


In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. As the consumer visits more pages, browses more products or lingers on certain coupons, deals and offers will become more targeted and precise.

New Direct to Consumer Guide from Wiser and CPC Strategy


Brands and manufacturers are seeing increased success with direct to consumer (DTC) channels. If you’re ready to learn direct to consumer strategies from leading brands and retail experts, download your free copy. . Brand Strategies brands direct to consumer ebook

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NRF preview: Crossing the digital chasm and reaching consumer speed

Bamboo Rose

They need to be able to discover, develop and deliver great products at consumer speed. The post NRF preview: Crossing the digital chasm and reaching consumer speed appeared first on Bamboo Rose. The word is out – Software is not enough. Retailers need more.

The Pressure From Values-Driven Consumers Continues To Build

Forrester eCommerce

There’s a new urgency in the marketplace: to appeal to values-driven consumers. Consumers only care about the cheapest products,” skeptics told us. When Forrester first started discussing the importance of corporate values many years ago, we were met with both support and skepticism.

What Does the Consumer Internet of Things Mean for Marketers?


The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The post What Does the Consumer Internet of Things Mean for Marketers? Today’s post originally ran on TotalRetail and has been updated.

What Does the Consumer Internet of Things Mean for Marketers?


The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The post What Does the Consumer Internet of Things Mean for Marketers? Today’s post originally ran on TotalRetail and has been updated.

Over a quarter of consumers find Christmas shopping online as stressful as purchasing in-store

Retail Technology Review

More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store

Brands shunned by disloyal consumers: innovation and convenience 'more important' than the brand

Retail Technology Review

The era of the disloyal consumer is upon us; new research from global ecommerce consultancy Salmon has found that brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop

A tough month for Amazon: Top 10 products purchased by US & UK consumers in February


Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. The Fire TV Stick with Alexa was the most popular product purchased by US consumers on Amazon for the second month. Top 10 Products Purchased on Amazon by UK consumers. Unlike the US, the volume of UK consumers purchasing top ten products on Amazon remained relatively stable during February.

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Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

We even see this trend when examining the role that mobile devices play in the consumer purchase journey today. Millennials: We can't seem to get enough information about them.

Using Holiday Returns to Connect with Consumers and Grow Sales


Athleta has been known to connect with consumers through its give-it-a-workout guarantee , which allows customers to bring back items they don’t love — even after removing tags and sweating at the gym. Empower your customer service team to delight consumers, and you may just increase the chances they’ll return one item to purchase another. This blog post is part of our 2017 Holiday Planning series.

Be a Sherpa: Guiding Loyalty Through Consumer Experiences


The post Be a Sherpa: Guiding Loyalty Through Consumer Experiences appeared first on Bronto Blog. What makes customers loyal to your brand? Much of it depends on your ability to offer a relevant, frictionless and engaging experience.

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Should Ecommerce Brands Require an Email to Start Shopping?


Best Practices Consumer Behavior Customer-Centricity customer centric customer lifetime value omnichannel personalization

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Amazon’s 1-Click Purchase is Now Up for Grabs


Best Practices Consumer Behavior Customer-Centricity cart abandonment consumer psychology customer centric customer engagementThere’s great news for retailers this week: Amazon no longer has a patent on the 1-Click Purchase.

New Report: 25% Increase In Consumers Planning On Using BOPIS This Holiday!


The post New Report: 25% Increase In Consumers Planning On Using BOPIS This Holiday! Buy online pickup in-store (aka BOPIS) services have been growing steadily in popularity, […]. appeared first on The Omni Channel. Distributed Order Management eCommerce

Luxury Brands Must Act Or Be Digitally Disenfranchised From Savvy Luxury Consumers

Forrester eCommerce

Luxury consumers around the world are embracing new technology and adding these digital touchpoints – including, of course, their smartphones – into their shopping behaviors.

The Decline Of Consumer Trust And What To Do About It

Forrester eCommerce

In last week’s episode of Forrester’s What It Means podcast, Senior Analyst Tom Champion explains why rebuilding trust with customers is not about brand hygiene but about growth, as more and more consumers show cynicism and skepticism towards brands and convert those feelings to actions.

How to Re-Engage Your At-Risk Customers


Re-engaging at-risk customers can be a time consuming process, but it can work wonders. Consumer Behavior Lifecycle Omnichannel behavioral marketing customer centric omnichannelAre your customers at-risk?

Map Your Ecommerce Marketing to the Customer Lifecycle


Consumer Behavior Customer-Centricity Lifecycle customer centric customer lifecycle customer lifetime valueMuch like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand.

New Research: Consumers tell us what's driving the future of shopping


The influence of mobile on consumers' habits is everywhere across the shopper's journey. Our latest consumer research found that even while in-store, shoppers are turning to their mobile devices for product information. Consumers are in charge of their shopping journey more than ever before, and these facts must have an impact on your digital strategy. market research Direct-to-Consumer

Counterfeit consumer goods online pose risk to shoppers’ health

Retail Technology Review

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers

Emojis only prompt 1 in 20 GB consumers to engage with a brand

Retail Technology Review

Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages

The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0


The post The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0 Something Digital’s Phillip Jackson discusses how site search is changing and what the future looks like for commerce marketers.

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Consumers buy online and pickup in store – or ‘click and collect.’ Source: eMarketer, Ampersand “YouGov Consumer Survey – Delivery 2017,” April 2017. Immediacy. It is everything in commerce today. Online shoppers click and expect to have merchandise in hand the next day – if not sooner.

Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017


Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. Men are more than twice as likely as women to have made a purchase after consuming alcohol (14% to 6%).

Why and how to include mobile location data in your customer journey analysis


With mobile location data, your customer journey analysis can connect consumer online activity to their offline location, which can shine a light on your customers’ complete path-to-purchase across online and offline activities.

Webinar: mobile device trends and consumer behavior, insights from Google


Along with all those touches comes new trends the way people do things: how they consume information and also, how they buy things. Is your business ready to take advantage of this trend in consumer behavior? 2,400 times. That’s the number of times an average person touches their mobile devices each day. Mobile Webinar

Make the Transition From Brick-and-Mortar to Ecommerce with Ease


The world of retail isn’t really collapsing — consumers are just spending money in new ways. Consumer Behavior Customer-Centricity Omnichannel brick-and-mortar customer centric omnichannel

Buying online for home delivery: UK consumers have never had it so good, but the pressure is on retailers to juggle multiple services, Centiro warns

Retail Technology Review

UK consumers have never had it so good when it comes to home delivery, but the pressure is on retailers to juggle multiple delivery services to guarantee success at Christmas, according to delivery management expert Centiro

The Inbox is Too Crowded: Find New Ways to Stand Out


Best Practices Consumer Behavior Omnichannel customer centric customer engagement email marketing omnichannelIf you ever want to spark a heated conversation, simply ask: “How many unread emails do you have in your inbox right now?”.

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Looking Ahead to Amazon Partnership, There’s Still Room for Growth for Nike


Last September, Jumpshot ran an in-depth analysis of Nike customers’ path-to-purchase activity. We noticed Nike was lagging behind Adidas on Amazon, which dominates the eCommerce retail space.

Another Mobile Feature Banks Should Offer: Subscription Management

Forrester eCommerce

[this blog post was co-authored by Michael Chirokas] A year ago, Forrester published a report that listed Eleven Mobile Features That More Banks Should Offer. Unsurprisingly, our ongoing research continues to uncover new mobile services that belong on banks’ road maps.

How FOMO Can Create Customer Loyalty


Consumer Behavior Customer-Centricity LoyaltyFear of missing out — FOMO — is an incredibly powerful emotion. No one likes to be left out of something exciting, valuable or new.

Thanksgiving, Black Friday, Cyber Monday: It’s All About the Consumer


Consumer behavior. Today’s consumers are spoiled. Online consumers don’t have to wait in lines. Because it’s all about the consumer, and retailers are doing everything they can to go above and beyond to turn any heads they can. It’s a new consumer mindset that thaws each year just before Thanksgiving (alongside their frozen, store-bought turkey) and lasts for many days — or even weeks. It means giving consumers a reason to follow your social media feeds.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

4 examples of better intent-based audience buying


Consumer Packaged Goods. Audience buying has evolved from basic demographic targeting to a more intent-based approach that uses general browsing activity to infer intent.