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Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4 MORE
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. MORE
Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities. Internet Retailing MORE
DTC refers to the process of selling directly to the consumer. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBsBy Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands. MORE
Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer. MORE
Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Because of this, consumers don’t necessarily feel freer or more liberated. MORE
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data MORE
CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. MORE
This is the fifth and final entry in a short blog series highlighting lessons about consumer behavior and attitude to take away from the previous decade. MORE
Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […]. MORE
When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […]. MORE
Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience. MORE
By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today. MORE
Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline. MORE
By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 Omnichannel is crucial for brands in 2019 because consumers aren’t shopping through one specific channel. MORE
In the last decade, the term “boycott” pulsed through global consumer chatter and search queries. Whether consumers were talking about sneakers, seltzer, or the Academy Awards, the frequency of the word “boycott” spiked to some of the highest levels since the early 2000s. MORE
Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A MORE
The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. Warby Parker. MORE
(Get it? Sticky!) It’s PayPal’s largest acquisition to date. PayPal’s core value proposition is in alleviating shoppers’ concerns about providing personal financial information during the online checkout process — and that remains as valuable as ever. MORE
Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer MORE
“Digital platform” is a term I first proposed more than a decade ago to describe a new breed of company that was about to dominate in our economic and social discussions. The term never caught on, sad to say, probably because it wasn’t catchy enough, but the prediction proved true. I used the word platform […]. age of the customer MORE
But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe MORE
Consumer connected devices are presenting increasingly attractive targets to cybercriminals, putting home networks and potentially enterprise assets at risk. MORE
In an era of convenience and hyperpersonalized experiences, consumers still feel unfulfilled. Learn how marketers, tech providers, and consumers themselves will attempt to fill the void. age of the customer customer engagement customer experience digital disruption prediction promoted MORE
The fact is, enforcement has been lackluster in this area and consumers are still not aware that their data is being sold by vendors that profit off of it. Businesses must report any data breaches within 72 hours if they have a negative effect on consumer privacy. MORE
The Falsehood Of Digital As The North Star Ever since digital has swept across the world, becoming a word that is almost synonymous to innovation, companies large or small have been in a race to digitize…everything! MORE
age of the customer brand experience chief marketing officer (CMO) customer centricity customer emotion customer experience customer insights digital disruption direct to consumer marketing & strategy retail MORE
Today I present the third of five key consumers lessons to take away from the 2010s. You can find the previous two here and here. MORE
2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate incidents of data misuse and a massive data breach. Amidst this whirlwind, consumers aren’t waiting on the sidelines — Forrester data shows that 79% of […]. MORE
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There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias. MORE
Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated. MORE
In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. digital marketing direct to consumer media buying online retail social marketing social media MORE
This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. age of the customer customer insights data insights direct-to-consumer (DTC) Innovation MORE
While critics are all too willing to give this judgment on the use of consumer […]. “If You’re Not Paying For It, You’re The Product. ” If you have worked in or around tech for the last decade, you have heard — or likely spoken — this irreverent remark about the data economy. MORE
With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!). MORE
Consumer Related Topics Forrester eCommerce
JANUARY 9, 2020
This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. age of the customer customer insights data insights direct-to-consumer (DTC) Innovation
Forrester eCommerce
JANUARY 29, 2019
The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. Warby Parker.
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Forrester eCommerce
JUNE 19, 2019
age of the customer brand experience chief marketing officer (CMO) customer centricity customer emotion customer experience customer insights digital disruption direct to consumer marketing & strategy retail
Forrester eCommerce
OCTOBER 29, 2019
The Falsehood Of Digital As The North Star Ever since digital has swept across the world, becoming a word that is almost synonymous to innovation, companies large or small have been in a race to digitize…everything!
Forrester eCommerce
AUGUST 23, 2018
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.
Forrester eCommerce
APRIL 5, 2018
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data
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Retail TouchPoints
MARCH 29, 2019
DTC refers to the process of selling directly to the consumer. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBsBy Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands.
Forrester eCommerce
APRIL 2, 2019
In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. digital marketing direct to consumer media buying online retail social marketing social media
Retail TouchPoints
APRIL 10, 2019
Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A
Forrester eCommerce
JANUARY 9, 2020
There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias.
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Forrester eCommerce
JANUARY 18, 2019
Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline.
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Forrester eCommerce
APRIL 11, 2019
CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.
Forrester eCommerce
MARCH 26, 2019
Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4
Forrester eCommerce
JANUARY 12, 2020
In the last decade, the term “boycott” pulsed through global consumer chatter and search queries. Whether consumers were talking about sneakers, seltzer, or the Academy Awards, the frequency of the word “boycott” spiked to some of the highest levels since the early 2000s.
Forrester eCommerce
JANUARY 30, 2019
When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].
Forrester eCommerce
JULY 8, 2019
Consumer connected devices are presenting increasingly attractive targets to cybercriminals, putting home networks and potentially enterprise assets at risk.
BigCommerce
SEPTEMBER 14, 2018
Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.
Forrester eCommerce
JANUARY 13, 2020
This is the fifth and final entry in a short blog series highlighting lessons about consumer behavior and attitude to take away from the previous decade.
Forrester eCommerce
MAY 3, 2019
Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […].
Forrester eCommerce
OCTOBER 28, 2019
In an era of convenience and hyperpersonalized experiences, consumers still feel unfulfilled. Learn how marketers, tech providers, and consumers themselves will attempt to fill the void. age of the customer customer engagement customer experience digital disruption prediction promoted
Forrester eCommerce
NOVEMBER 21, 2019
(Get it? Sticky!) It’s PayPal’s largest acquisition to date. PayPal’s core value proposition is in alleviating shoppers’ concerns about providing personal financial information during the online checkout process — and that remains as valuable as ever.
Retail TouchPoints
JULY 8, 2019
By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 Omnichannel is crucial for brands in 2019 because consumers aren’t shopping through one specific channel.
Forrester eCommerce
JANUARY 6, 2020
With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!).
Retail TouchPoints
JUNE 28, 2019
The fact is, enforcement has been lackluster in this area and consumers are still not aware that their data is being sold by vendors that profit off of it. Businesses must report any data breaches within 72 hours if they have a negative effect on consumer privacy.
BigCommerce
OCTOBER 4, 2019
Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer
Forrester eCommerce
APRIL 12, 2019
While critics are all too willing to give this judgment on the use of consumer […]. “If You’re Not Paying For It, You’re The Product. ” If you have worked in or around tech for the last decade, you have heard — or likely spoken — this irreverent remark about the data economy.
Retail Technology Review
SEPTEMBER 17, 2019
Salesforce has introduced Consumer Goods Cloud, a new industry product that enables consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities. Internet Retailing
Forrester eCommerce
JULY 3, 2018
But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe
Forrester eCommerce
JANUARY 22, 2020
Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience.
Retail TouchPoints
JULY 17, 2017
By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.
Forrester eCommerce
SEPTEMBER 11, 2019
“Digital platform” is a term I first proposed more than a decade ago to describe a new breed of company that was about to dominate in our economic and social discussions. The term never caught on, sad to say, probably because it wasn’t catchy enough, but the prediction proved true. I used the word platform […]. age of the customer
Zaius
AUGUST 10, 2018
Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration. Because of this, consumers don’t necessarily feel freer or more liberated.
Zaius
AUGUST 10, 2018
Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Because of this, consumers don’t necessarily feel freer or more liberated.
Forrester eCommerce
NOVEMBER 5, 2018
2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate incidents of data misuse and a massive data breach. Amidst this whirlwind, consumers aren’t waiting on the sidelines — Forrester data shows that 79% of […].
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