Expert insights. Personalized for you.
Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4 MORE
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. MORE
Overall consumer energy dropped dramatically during the months […]. Age of the Customer consumer energy index customer insights data insights pandemic MORE
DTC refers to the process of selling directly to the consumer. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBsBy Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands. MORE
Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer. MORE
The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. COVID-19 afflicts more than the patients who contract the virus. MORE
Since early March, consumer energy has been diminishing; […]. Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic MORE
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data MORE
CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. MORE
While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, […]. MORE
Virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant are among the set of emerging personal technologies that Forrester clients ask us about, especially as consumers embrace smart speakers. MORE
Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […]. MORE
When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […]. MORE
Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March. MORE
Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline. MORE
Even before the COVID-19 outbreak, our research showed that US consumers were facing multiple financial challenges and were worried about their financial situation. To see how the pandemic was impacting consumer finances and behaviors, we surveyed 1,122 US online adults in April 10–15, 2020 and found that US consumers: Are already feeling the impact of […]. MORE
Three weeks ago, COVID-19 was driving consumer energy […]. Age of the Customer B2C marketing CMO Trends consumer energy index data insights pandemic MORE
Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A MORE
The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. Warby Parker. MORE
But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe MORE
Consumer connected devices are presenting increasingly attractive targets to cybercriminals, putting home networks and potentially enterprise assets at risk. MORE
Consumer Behavior, Something For Everyone. The marketing of products depends on consumer behavior & psychology for the sales results. Consumer psychology is a mix of two main constructs, namely, Consumer attitudes and Consumer behavior. […]. MORE
The Falsehood Of Digital As The North Star Ever since digital has swept across the world, becoming a word that is almost synonymous to innovation, companies large or small have been in a race to digitize…everything! MORE
age of the customer brand experience chief marketing officer (CMO) customer centricity customer emotion customer experience customer insights digital disruption direct to consumer marketing & strategy retail MORE
Today I present the third of five key consumers lessons to take away from the 2010s. You can find the previous two here and here. MORE
Results reveal that consumer energy among […]. age of the customer B2C marketing chief marketing officer (CMO) consumer energy index customer experience data insights pandemic MORE
Even before the COVID-19 outbreak, our research showed that UK consumers were facing multiple financial challenges and were worried about their financial situation. MORE
There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias. MORE
Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic MORE
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. age of the customer consumer energy index customer insights data insights pandemic MORE
On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being. MORE
The COVID-19 pandemic has put a major dent in our mobile lifestyles. But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside world. MORE
In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. digital marketing direct to consumer media buying online retail social marketing social media MORE
This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. age of the customer customer insights data insights direct-to-consumer (DTC) Innovation MORE
Now more than ever, consumers crave connection and reliable information. Age of the Customer consumer energy index customer insights data insights pandemic promotedLearn how marketers can offer this. MORE
Age of the Customer CMO Trends covid19-cn customer experience direct-to-consumer (DTC) Europe covid covid-19 CX MORE
Consumers report spending more time on their personal devices — over half of US online adults are using their TVs, […]. MORE
With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!). MORE
Age of the Customer B2C marketing CMO Trends customer experience attitudes consumer behaviors covid-19 crisis economic recession environment sustainability values values-based consumers MORE
Consumer Related Topics Forrester eCommerce
MAY 22, 2020
Now more than ever, consumers crave connection and reliable information. Age of the Customer consumer energy index customer insights data insights pandemic promotedLearn how marketers can offer this.
Forrester eCommerce
MAY 5, 2020
Age of the Customer CMO Trends covid19-cn customer experience direct-to-consumer (DTC) Europe covid covid-19 CX
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester eCommerce
APRIL 16, 2020
Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic
Forrester eCommerce
MAY 15, 2020
Overall consumer energy dropped dramatically during the months […]. Age of the Customer consumer energy index customer insights data insights pandemic
Advertisement
Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.
Forrester eCommerce
APRIL 30, 2020
Age of the Customer B2C marketing CMO Trends customer experience attitudes consumer behaviors covid-19 crisis economic recession environment sustainability values values-based consumers
|
Forrester eCommerce
MARCH 19, 2020
Results reveal that consumer energy among […]. age of the customer B2C marketing chief marketing officer (CMO) consumer energy index customer experience data insights pandemic
Forrester eCommerce
APRIL 16, 2020
The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. COVID-19 afflicts more than the patients who contract the virus.
Forrester eCommerce
JANUARY 29, 2019
The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. Warby Parker.
Forrester eCommerce
AUGUST 23, 2018
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.
Forrester eCommerce
JANUARY 9, 2020
This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. age of the customer customer insights data insights direct-to-consumer (DTC) Innovation
|
|
Forrester eCommerce
JUNE 19, 2019
age of the customer brand experience chief marketing officer (CMO) customer centricity customer emotion customer experience customer insights digital disruption direct to consumer marketing & strategy retail
Forrester eCommerce
MARCH 20, 2020
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. age of the customer consumer energy index customer insights data insights pandemic
Forrester eCommerce
APRIL 5, 2018
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data
Forrester eCommerce
APRIL 23, 2020
On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being.
Forrester eCommerce
OCTOBER 29, 2019
The Falsehood Of Digital As The North Star Ever since digital has swept across the world, becoming a word that is almost synonymous to innovation, companies large or small have been in a race to digitize…everything!
Forrester eCommerce
APRIL 3, 2020
Three weeks ago, COVID-19 was driving consumer energy […]. Age of the Customer B2C marketing CMO Trends consumer energy index data insights pandemic
Forrester eCommerce
APRIL 2, 2019
In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. digital marketing direct to consumer media buying online retail social marketing social media
Forrester eCommerce
MAY 19, 2020
Even before the COVID-19 outbreak, our research showed that UK consumers were facing multiple financial challenges and were worried about their financial situation.
Forrester eCommerce
MAY 8, 2020
Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March.
Retail TouchPoints
MARCH 29, 2019
DTC refers to the process of selling directly to the consumer. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBsBy Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands.
Forrester eCommerce
MARCH 26, 2020
While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, […].
Forrester eCommerce
JANUARY 11, 2020
Today I present the third of five key consumers lessons to take away from the 2010s. You can find the previous two here and here.
MakeWebBetter
FEBRUARY 13, 2020
Consumer Behavior, Something For Everyone. The marketing of products depends on consumer behavior & psychology for the sales results. Consumer psychology is a mix of two main constructs, namely, Consumer attitudes and Consumer behavior. […].
Forrester eCommerce
JANUARY 18, 2019
Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline.
Retail TouchPoints
APRIL 10, 2019
Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A
Forrester eCommerce
MAY 21, 2020
The COVID-19 pandemic has put a major dent in our mobile lifestyles. But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside world.
Forrester eCommerce
MAY 18, 2020
Even before the COVID-19 outbreak, our research showed that US consumers were facing multiple financial challenges and were worried about their financial situation. To see how the pandemic was impacting consumer finances and behaviors, we surveyed 1,122 US online adults in April 10–15, 2020 and found that US consumers: Are already feeling the impact of […].
Forrester eCommerce
APRIL 11, 2019
CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.
Forrester eCommerce
MARCH 26, 2019
Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4
Forrester eCommerce
JULY 8, 2019
Consumer connected devices are presenting increasingly attractive targets to cybercriminals, putting home networks and potentially enterprise assets at risk.
Forrester eCommerce
JANUARY 30, 2019
When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].
BigCommerce
SEPTEMBER 14, 2018
Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.
Forrester eCommerce
MARCH 2, 2020
Virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant are among the set of emerging personal technologies that Forrester clients ask us about, especially as consumers embrace smart speakers.
Forrester eCommerce
JANUARY 6, 2020
With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!).
Forrester eCommerce
MAY 21, 2020
Consumers report spending more time on their personal devices — over half of US online adults are using their TVs, […].
Forrester eCommerce
JANUARY 9, 2020
There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias.
Forrester eCommerce
MAY 3, 2019
Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […].
Forrester eCommerce
JULY 3, 2018
But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe
313 
Let's personalize your content