Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe

Consuming Hypermedia APIs vs The Other Guys

GetElastic

For readers who have only consumed REST level 3 APIs, it is worth noting that a lot of ecommerce vendors still have not adopted hypermedia APIs into practice and are working on legacy Level 1/2 API layers. API consumption has come a long way in the last few years.

Other 102

4 TED Talks For Understanding Consumer Decisions

Zaius

Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites. Because of this, consumers don’t necessarily feel freer or more liberated.

Predictions 2019: Ethics And Consumer Action Transform Privacy Practices

Forrester eCommerce

2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate incidents of data misuse and a massive data breach. Amidst this whirlwind, consumers aren’t waiting on the sidelines — Forrester data shows that 79% of […].

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers. The massively popular brand was struggling just a few years ago and shifted to selling direct-to-consumer.

B2C 163

[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

BigCommerce

Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process. Free Download.

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

Marketers, You Don’t Understand How Consumers Feel About Advertising

Forrester eCommerce

Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. advertising B2C marketing behavioral targeting brand building chief marketing officer (CMO) consumer segmentation contextual marketing customer centricity customer life cycle marketing & strategy millennials personalization Marketing

The Empowered Marketer: Harnessing the Power of Direct-to-Consumer

Zaius

Is your B2C brand shifting to direct to consumer? As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. In this exclusive interview, John shares: The biggest challenges of moving from wholesale to direct-to-consumer. How is Combe making the transition from primarily wholesale to an ecommerce, direct-to-consumer business?

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

Retail TouchPoints

But there is a larger issue: 61% of data breaches involve paper documentation , fraud is on the rise, and the “fast food” mentality of managing digital information, which has made us too “complacent” with our technology , continues facilitating breaches and consumer fear in the online retail space.

Virtual Reality Fully Opens Window Into Consumer Behavior In-Store

Retail TouchPoints

But it’s hard to understand the mindset of the consumer unless you’re in the store, shopping with them. While we’re in the infancy of applying VR to consumer research, we already know the possibility for insight can go even further.

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Predictions 2019: Consumer Power Pushes Marketers To Better Data And Experiences

Forrester eCommerce

“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want.

‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester eCommerce

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. This blog post is part of Forrester’s Holiday 2018 retail series.

Infographic: Why Marketers Are Connecting With Consumers In Email

Liveintent

As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Infographic 2: The connected consumer and email. Perspective consumers email Email marketing Infographic marketing

The Data Digest: The Dangerous Contradictions Of Consumer Reviews

Forrester eCommerce

Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.” While consumer reviews generate buzz, they stop just short of being a circus because they’ve won immense levels of consumer trust.

Leverage Consumer Data to Improve Your Business

PERQ

Companies can leverage consumer data to target their sales approach, change the lead management process, improve business amenities, and gain insight into what. The post Leverage Consumer Data to Improve Your Business appeared first on PERQ. Auto Blogs Furniture Multifamily PERQ consumer data customer communication customer data improving business lead followup lead to sale conversion leads quality leads

How Consumers Really Feel About Your Loyalty Program

Forrester eCommerce

Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. But loyalty isn’t just about the purchase — or at least […]. B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty Marketing

Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee

Forrester eCommerce

I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? They spoke for three hours about being customer-obsessed. They never spoke about the customer. That’s the old way of marketing.

Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions

Forrester eCommerce

One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage.

Retailers Need To Embrace Mobile Apps To Connect With Millennial Consumers

Retail TouchPoints

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices.

How Can Shopping Malls Revive And Bring Back Consumers?

Retail TouchPoints

No wonder the consumers responding to the Morning Consult survey say they want better dining and movie theater options in malls; going out to eat and going to the movies are still activities worth getting off the couch to do. Aside from that, it provides consumers with unique experiences.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The post What Does the Consumer Internet of Things Mean for Marketers? Today’s post originally ran on TotalRetail and has been updated.

What Does the Consumer Internet of Things Mean for Marketers?

GetElastic

The consumer Internet of Things (cIoT) is here. Consumers expect a seamless and consistent buying experience. The post What Does the Consumer Internet of Things Mean for Marketers? Today’s post originally ran on TotalRetail and has been updated.

Bring Your Own Data (BYOD): How To Rethink Personalization With The Consumer In Mind

Retail TouchPoints

Consumers are more than willing to share their data as long as it helps them simplify their life. As Mark Zuckerberg mentioned during his testimony in the Cambridge Analytica case, consumers are generally open to the advertising experience as long as it is personalized to their needs.

Viva La Retail: The Retail Renaissance Lives And Dies By The Connected Consumer

Retail TouchPoints

By Derek Peterson, Boingo Wireless A retail renaissance is upon us, driven by a shift in economics, competition and exponential advancement in technology, per a new report from Deloitte.

The Base of the Consumer Tech Stack: Tools

Forrester eCommerce

Consumer technology and all the disruption it continues to cause can’t happen without tools. Sounds obvious, doesn’t it? True enough. But when I invoke the word tools, I am not referring to the tools themselves, I’m referring to our human habit of creating and using tools, even defining ourselves by those tools. The actual tools […]. age of the customer

How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. The Direct-to-Consumer Channel: Challenges & Opportunities. Going direct-to-consumer after 40 years of wholesale is tough.

January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers

Jumpshot

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and MoM trends in purchase behavior. However, the Fire TV Stick was still the most popular product purchased by UK consumers in January.

Retailers Can Learn Lessons From Consumers' Card Safety Concerns

Retail TouchPoints

While it’s not really up to independent merchants to assuage these fears or educate consumers about the various ways in which they can increase their account security, they can still take a lesson or two from the situation and improve the payments ecosystem overall.

Are Consumers Willing To Shop In A Robotic Grocery Experience?

Retail TouchPoints

But what about consumers? The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. Every retail and business expert has weighed in on the business implications of the pending merger.

Infographic: Email And The Millennial Consumer

Liveintent

So if you’ve been following our infographic series, you now know how people are addicted to email and why email is an important channel for marketers to connect with consumers. The post Infographic: Email And The Millennial Consumer appeared first on LiveIntent Blog.

3 Priorities For Manufacturers To Build Direct-To-Consumer Sales

Kibo

Establishing direct-to-consumer relationships is more important than ever for branded manufacturers — many […]. The post 3 Priorities For Manufacturers To Build Direct-To-Consumer Sales appeared first on The Omni Channel.

The GDPR: Its Impact on Brands and Benefits to Consumers

GetElastic

Depending on the consumer’s location, these practices have remained largely unregulated – until now. The regulation’s reach extends not only to European countries but also to countries outside the EU hoping to transact with European consumers.

Millennials: From Punchline to Powerful Consumers

Bronto

Millennials have mostly been given the credit, for better or worse, for redefining consumer expectations. The post Millennials: From Punchline to Powerful Consumers appeared first on Bronto Blog.

[Infographic] The Ever-Evolving E-Commerce Consumer Journey

ChannelAdvisor

Once upon a time, the consumer journey, from discovery to purchase, was simple, straightforward and easy to navigate. And Pinterest and all of the other channels that allowed modern consumers to spend more time researching and comparison shopping.

Shine The Spotlight On Consumer Insights With Video

Forrester eCommerce

None of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming. Fast-forward to the past few years when video content has largely gone online. Video has become just as ubiquitous for companies as it has for self-made vloggers and YouTube prodigies. In […]. market research emotion MROC qualitative video

A tough month for Amazon: Top 10 products purchased by US & UK consumers in February

Jumpshot

Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. The Fire TV Stick with Alexa was the most popular product purchased by US consumers on Amazon for the second month. Top 10 Products Purchased on Amazon by UK consumers. Unlike the US, the volume of UK consumers purchasing top ten products on Amazon remained relatively stable during February.

Fickle Fashion: Over 80% of consumers are buying clothes they never wear

Retail Technology Review

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing