During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Forrester eCommerce

Now more than ever, consumers crave connection and reliable information. Age of the Customer consumer energy index customer insights data insights pandemic promotedLearn how marketers can offer this.

COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Forrester eCommerce

Age of the Customer CMO Trends covid19-cn customer experience direct-to-consumer (DTC) Europe covid covid-19 CX

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The Drop In Consumer Energy Is Decelerating

Forrester eCommerce

Age of the Customer CMO Trends consumer energy index customer insights data insights pandemic

Consumer Energy Steadies Overall, Pulses In Certain Regions

Forrester eCommerce

Overall consumer energy dropped dramatically during the months […]. Age of the Customer consumer energy index customer insights data insights pandemic

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

COVID-19 Europe Outlook: Brands Must Adapt To Consumers’ New Focus On Values

Forrester eCommerce

Age of the Customer B2C marketing CMO Trends customer experience attitudes consumer behaviors covid-19 crisis economic recession environment sustainability values values-based consumers

Consumer Energy Drops On All Four Dimensions Amid COVID-19

Forrester eCommerce

Results reveal that consumer energy among […]. age of the customer B2C marketing chief marketing officer (CMO) consumer energy index customer experience data insights pandemic

COVID-19 Raises Consumers’ Health Consciousness

Forrester eCommerce

The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. COVID-19 afflicts more than the patients who contract the virus.

Consumer Marketing 2019: Beyond The DTC Revolution

Forrester eCommerce

The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. Warby Parker.

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

Five Consumer Lessons From The 2010s: #2

Forrester eCommerce

This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. age of the customer customer insights data insights direct-to-consumer (DTC) Innovation

DTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making

Forrester eCommerce

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A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19

Forrester eCommerce

As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. age of the customer consumer energy index customer insights data insights pandemic

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. See the report here: The Consumer Tech Stack. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

How COVID-19 Influences The Values-Based Consumer

Forrester eCommerce

On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being.

Consumers Demand Hybrid CX

Forrester eCommerce

The Falsehood Of Digital As The North Star Ever since digital has swept across the world, becoming a word that is almost synonymous to innovation, companies large or small have been in a race to digitize…everything!

As Overall Energy Wanes, Preserve Relationships With Your Highest-Energy Consumers

Forrester eCommerce

Three weeks ago, COVID-19 was driving consumer energy […]. Age of the Customer B2C marketing CMO Trends consumer energy index data insights pandemic

Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending

Forrester eCommerce

In recent years, a wave of so-called digitally native direct-to-consumer (DTC) startups have burst onto the scene and have grown in popularity. digital marketing direct to consumer media buying online retail social marketing social media

The Effect Of COVID-19 On UK Consumers’ Financial Well-Being

Forrester eCommerce

Even before the COVID-19 outbreak, our research showed that UK consumers were facing multiple financial challenges and were worried about their financial situation.

Consumers Weigh Travel Industry Uncertainty With Growing Desire For Adventure

Forrester eCommerce

Stay-at-home orders and pervasive consumer fears have devastated the travel industry, which, after setting profit records a few months ago, has been reporting losses around $18 billion a week since March.

Travel 241

Defining ‘Direct To Consumer’

Retail TouchPoints

DTC refers to the process of selling directly to the consumer. direct-to-consumer DtC Ashwin Ramasamy PipeCandy DNVBsBy Ashwin Ramasamy, PipeCandy If you’re a follower of retail, you have definitely stumbled upon these terms in your newsfeed — DTC, D2C, DNVB. Andy Dunn, the co-founder of men’s clothing retailer Bonobos, coined the term “DNVB ” which stands for Digitally Native Vertical Brands.

Consumer Reaction To COVID-19 Varies By Age, Income, And Location

Forrester eCommerce

While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, […].

Five Consumer Lessons From The 2010s: #3

Forrester eCommerce

Today I present the third of five key consumers lessons to take away from the 2010s. You can find the previous two here and here.

Consumer Behavior: A Definitive Guide

MakeWebBetter

Consumer Behavior, Something For Everyone. The marketing of products depends on consumer behavior & psychology for the sales results. Consumer psychology is a mix of two main constructs, namely, Consumer attitudes and Consumer behavior. […].

The Watershed Of Digital-First Consumer Behavior

Forrester eCommerce

Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline.

What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. CCS19 connected consumer Editor Q&A

Stay Connected To Consumers Via Mobile Engagement Automation

Forrester eCommerce

The COVID-19 pandemic has put a major dent in our mobile lifestyles. But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside world.

The Effect Of COVID-19 On US Consumers’ Financial Well-Being

Forrester eCommerce

Even before the COVID-19 outbreak, our research showed that US consumers were facing multiple financial challenges and were worried about their financial situation. To see how the pandemic was impacting consumer finances and behaviors, we surveyed 1,122 US online adults in April 10–15, 2020 and found that US consumers: Are already feeling the impact of […].

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Apple Services = Yawn; Apple Positioning = Consumer Protector

Forrester eCommerce

Apple yesterday laid out a set of new services, including its new streaming TV service, but the overarching story is much bigger. Tim Cook orchestrated a show of Apple flexing the muscle of its 1.4

Uncovering The Enterprise Risks Posed By Consumer Connected Devices

Forrester eCommerce

Consumer connected devices are presenting increasingly attractive targets to cybercriminals, putting home networks and potentially enterprise assets at risk.

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Why brands are going direct to consumer.

Getting Consumers Beyond Simple Tasks On Smart Speakers Is Challenging

Forrester eCommerce

Virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant are among the set of emerging personal technologies that Forrester clients ask us about, especially as consumers embrace smart speakers.

Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

Values-Based Selling Will Help Retailers Win Consumers’ Spend

Forrester eCommerce

With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!).

Are We All Technophiles Now? How Consumer Tech Attitudes Are Changing During COVID-19

Forrester eCommerce

Consumers report spending more time on their personal devices — over half of US online adults are using their TVs, […].

Five Consumer Lessons From The 2010s: #1

Forrester eCommerce

There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias.

Do Consumers Buy Facebook’s Vision For The Future?

Forrester eCommerce

Fresh memories of Facebook’s mistakes and looming fines are not the only reasons why Zuckerberg’s refrain is relevant; in this cultural moment, consumers are clamoring for brands that build community around specific […].

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

But in reality, resonating with consumers is complex and messy. age of the customer B2C marketing consumer segmentation customer data customer experience index (CX Index) data insights Europe