The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits


” Hubspot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”. This modern consumer behavior has led to a rise in two industry terms.

[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now


Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process. Free Download.

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Are Consumers Willing To Shop In A Robotic Grocery Experience?

Retail TouchPoints

But what about consumers? The Amazon acquisition of Whole Foods is top-of-mind in retail and on Wall Street. Every retail and business expert has weighed in on the business implications of the pending merger.

The Pressure From Values-Driven Consumers Continues To Build

Forrester eCommerce

There’s a new urgency in the marketplace: to appeal to values-driven consumers. Consumers only care about the cheapest products,” skeptics told us. When Forrester first started discussing the importance of corporate values many years ago, we were met with both support and skepticism.

The Consumer Internet of Things is About to Explode


While the industrial IoT got an earlier start, the consumer IoT is not far behind and it is going to be big. Manufacturers are Doing it Already Samsung’s new Family Hub refrigerator is one of the early entrants in the consumer IoT.

Brands shunned by disloyal consumers: innovation and convenience 'more important' than the brand

Retail Technology Review

The era of the disloyal consumer is upon us; new research from global ecommerce consultancy Salmon has found that brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop

Luxury Brands Must Act Or Be Digitally Disenfranchised From Savvy Luxury Consumers

Forrester eCommerce

Luxury consumers around the world are embracing new technology and adding these digital touchpoints – including, of course, their smartphones – into their shopping behaviors.

A tough month for Amazon: Top 10 products purchased by US & UK consumers in February


Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and month-over-month trends in purchase behavior. The Fire TV Stick with Alexa was the most popular product purchased by US consumers on Amazon for the second month. Top 10 Products Purchased on Amazon by UK consumers. Unlike the US, the volume of UK consumers purchasing top ten products on Amazon remained relatively stable during February.

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Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

We even see this trend when examining the role that mobile devices play in the consumer purchase journey today. Millennials: We can't seem to get enough information about them.

The Decline Of Consumer Trust And What To Do About It

Forrester eCommerce

In last week’s episode of Forrester’s What It Means podcast, Senior Analyst Tom Champion explains why rebuilding trust with customers is not about brand hygiene but about growth, as more and more consumers show cynicism and skepticism towards brands and convert those feelings to actions.

Be a Sherpa: Guiding Loyalty Through Consumer Experiences


The post Be a Sherpa: Guiding Loyalty Through Consumer Experiences appeared first on Bronto Blog. What makes customers loyal to your brand? Much of it depends on your ability to offer a relevant, frictionless and engaging experience.

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Should Ecommerce Brands Require an Email to Start Shopping?


Best Practices Consumer Behavior Customer-Centricity customer centric customer lifetime value omnichannel personalization

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How to Re-Engage Your At-Risk Customers


Re-engaging at-risk customers can be a time consuming process, but it can work wonders. Consumer Behavior Lifecycle Omnichannel behavioral marketing customer centric omnichannelAre your customers at-risk?

Amazon’s 1-Click Purchase is Now Up for Grabs


Best Practices Consumer Behavior Customer-Centricity cart abandonment consumer psychology customer centric customer engagementThere’s great news for retailers this week: Amazon no longer has a patent on the 1-Click Purchase.

Map Your Ecommerce Marketing to the Customer Lifecycle


Consumer Behavior Customer-Centricity Lifecycle customer centric customer lifecycle customer lifetime valueMuch like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand.

Counterfeit consumer goods online pose risk to shoppers’ health

Retail Technology Review

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers

New Research: Consumers tell us what's driving the future of shopping


The influence of mobile on consumers' habits is everywhere across the shopper's journey. Our latest consumer research found that even while in-store, shoppers are turning to their mobile devices for product information. Consumers are in charge of their shopping journey more than ever before, and these facts must have an impact on your digital strategy. market research Direct-to-Consumer

The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0


The post The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0 Something Digital’s Phillip Jackson discusses how site search is changing and what the future looks like for commerce marketers.

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017


Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. Men are more than twice as likely as women to have made a purchase after consuming alcohol (14% to 6%).



Consumers buy online and pickup in store – or ‘click and collect.’ Source: eMarketer, Ampersand “YouGov Consumer Survey – Delivery 2017,” April 2017. Immediacy. It is everything in commerce today. Online shoppers click and expect to have merchandise in hand the next day – if not sooner.

Another Mobile Feature Banks Should Offer: Subscription Management

Forrester eCommerce

[this blog post was co-authored by Michael Chirokas] A year ago, Forrester published a report that listed Eleven Mobile Features That More Banks Should Offer. Unsurprisingly, our ongoing research continues to uncover new mobile services that belong on banks’ road maps.

Why and how to include mobile location data in your customer journey analysis


With mobile location data, your customer journey analysis can connect consumer online activity to their offline location, which can shine a light on your customers’ complete path-to-purchase across online and offline activities.

How FOMO Can Create Customer Loyalty


Consumer Behavior Customer-Centricity LoyaltyFear of missing out — FOMO — is an incredibly powerful emotion. No one likes to be left out of something exciting, valuable or new.

Apple 10th Anniversary Of The iPhone – What’s Next?

Forrester eCommerce

artificial intelligence (AI) consumer mobile adoption consumer mobile devices mobile moments wearables Apple mobile smartphoneApple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […].

Make the Transition From Brick-and-Mortar to Ecommerce with Ease


The world of retail isn’t really collapsing — consumers are just spending money in new ways. Consumer Behavior Customer-Centricity Omnichannel brick-and-mortar customer centric omnichannel

CXEurope 2017: Introducing the Values Based Customer

Forrester eCommerce

advanced analytics age of the customer B2C ecommerce B2C marketing brand building brand experience business intelligence business models chief marketing officer (CMO) consumer packaged goods (CPG) consumer segmentation contextual marketing customer advocacy customer analytics customer engagement customer experience customer experience ecosystem customer experience management customer experience maturity customer experience measurement customer experience strategy customer insights

Looking Ahead to Amazon Partnership, There’s Still Room for Growth for Nike


Last September, Jumpshot ran an in-depth analysis of Nike customers’ path-to-purchase activity. We noticed Nike was lagging behind Adidas on Amazon, which dominates the eCommerce retail space.

The Global Digital Marketing Gap

Forrester eCommerce

advertising agencies artificial intelligence (AI) B2C marketing brand experience consumer mobility digital marketing globalization & localizationOver the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in the Middle East, in India, in Indonesia or very recently in Japan and Thailand. The digital revolution is happening all over the place and it is fascinating to see how […].

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

4 examples of better intent-based audience buying


Consumer Packaged Goods. Audience buying has evolved from basic demographic targeting to a more intent-based approach that uses general browsing activity to infer intent.

January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers


Every month we analyze individual products purchased by US and UK consumers on Amazon to detect the top ten products and MoM trends in purchase behavior. However, the Fire TV Stick was still the most popular product purchased by UK consumers in January.

This is Why You Need to Stop Competing Against Amazon to Win Online

Demac Media

52% of consumers (in the U.S) What retailers and brands can provide consumers on their own websites is a great user-experience tied to strong branding to entice them to convert. Give Consumers a Story. They’re the retail giant that keeps on growing.

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Prepare Your Brand for Today’s Mobile Consumer


Takeaway: Today’s mobile consumer is savvy and undeterred when seeking the best price and information for their purchase. Instead of getting in their way and potentially losing the sale, these examples and tips will inspire your company to allow the consumer drive their own shopping experience

Mobile Commerce is The Craze, but Does it Convert?

Demac Media

Mobile devices like tablet and smartphones are driving the majority of sessions online, designating them as browsing devices for consumers. Desktop still brings in more revenue, as many consumers still have concerns over privacy and security, but the gap is quickly closing.

Which athletic brand is gaining market share? Year-over-year online purchase analysis


A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. While the company still maintains brand-name recognition — Lululemon is almost a generic trademark for yoga pants — a new crop of brands like Athleta and Kate Hudson’s Fabletics have been gaining momentum.

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

The Power of Super Specific Customer Segmentation


Consumer Behavior Customer-Centricity Omnichannel Segmentation customer centric omnichannel personalization segmentationToday’s customer segmentation isn’t your grandfather’s segmentation. (If If your grandfather was a marketer.).

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Finding The Path To Growth With A View Of The Total Consumer


Make no mistake about it: The fast-moving consumer goods (FMCG) and retail landscape is facing systemic change unlike anything in recent history. Consumers have more choice than ever before on where to shop, which is leading to dollars going to fewer and fewer retailers.



Holiday Season Holiday Shopping Uncategorized Black Friday consumer behavior conversion rate increase digital campaigns eCommerce eCommerce growth eCommerce trends holididay readiness mobile commerce mobile e-mail marketing mobile statistics multichannel commerce Peak season performance marketing

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

Retail TouchPoints

But there is a larger issue: 61% of data breaches involve paper documentation , fraud is on the rise, and the “fast food” mentality of managing digital information, which has made us too “complacent” with our technology , continues facilitating breaches and consumer fear in the online retail space.