Forrester eCommerce

FEBRUARY 8, 2023

Consumers shared their attitudes towards subscriptions - see key highlights.

Subscription 357

Subscription Consumer B2C Retail 357

Forrester eCommerce

FEBRUARY 23, 2023

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.

Consumer 290

Consumer B2C Customer Marketing 290

Forrester eCommerce

APRIL 5, 2022

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].

Consumer 317

Consumer Customer Experience B2C Customer 317

Forrester eCommerce

FEBRUARY 3, 2021

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

Consumer Electronics 428

Consumer Electronics Electronics Consumer Marketing 428

Forrester eCommerce

OCTOBER 25, 2022

Consumer behavior in 2023 will be a jumble of mixed signals: exuberance as the pandemic wanes, tempered by caution in the face of economic turbulence. Learn more.

Consumer 312

Consumer Customer 312

Forrester eCommerce

MAY 3, 2023

I’ve seen an alarming number of posts on LinkedIn and Mastodon reminding people not to input company and consumer data into ChatGPT. It’s an important reminder but one that also highlights the need for this blog post: There’s no way of knowing what happens to that data. DO NOT PUT IT INTO A GENERATIVE AI […]

Consumer 195

Consumer Blog 195

Forrester eCommerce

APRIL 10, 2023

But the reality is that not all consumers or customers want personalization from brands at the same intensity across the customer lifecycle (see Figure). Consumer-brand personalization is a lot like dating: people don’t share everything about themselves early in the […]

Consumer 195

Consumer Customer B2C Marketing 195

Forrester eCommerce

OCTOBER 14, 2021

While US consumers enter the fall season with the return of live sports and in-school instruction signaling normalcy for the coming months, consumer stress lingers.

Consumer 195

Consumer Supplies Customer 195

Forrester eCommerce

MARCH 9, 2022

Unsurprisingly, European consumers lead on green adoption, while Australian and US consumers are the least green. There is no “one size fits all” approach when it comes to green consumers, as their behaviors, attitudes, and expectations are evolving quickly. A couple of counterintuitive facts from […].

Consumer 195

Consumer Customer Customer Experience B2C 195

Forrester eCommerce

SEPTEMBER 29, 2022

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming.

Consumer 195

Consumer Marketing B2C Customer 195

Forrester eCommerce

APRIL 25, 2023

Revenge spending, financial avoidance, and impulse buying are just a few financial behaviors of Gen Z consumers that may seem beneficial to companies in the short term but have disadvantageous consequences in the long run. In Q4 of 2022, credit card balances reached $986 billion, surpassing the pre-pandemic record of $927 billion.

Consumer 195

Consumer B2C Customer Marketing 195

ESW

SEPTEMBER 1, 2023

American consumers spent an astounding $1.29 Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year?

Consumer Electronics 146

Consumer Electronics Electronics Consumer Live Chat 146

Forrester eCommerce

JANUARY 19, 2021

For over a decade, Forrester has been measuring the drivers and implications of increasingly empowered consumers — those shoppers who eagerly experiment with new brands and products, use sophisticated personal technology, expect digital seamlessness, shrewdly navigate online information, and are motivated by high levels of self-efficacy.

Consumer 323

Consumer Technology Information Customer Experience 323

Forrester eCommerce

MARCH 22, 2023

All signs point to Covid-19 Pandemic being fully behind us: the Biden Administration’s intention of Covid-19 national and public health emergencies are set to end on May 11th 2023, consumers’ comfort in pre-Pandemic activities, like going to a concert or a museum, are increasing over time, and while travel is recovering, the lack of full […] (..)

Consumer 195

Consumer Travel B2C Customer 195

Forrester eCommerce

APRIL 20, 2023

We analyzed US consumer spending using the personal consumption expenditure (PCE) data provided by the US Bureau of Economic Analysis (BEA). Following are 10 insights from our analysis of the PCE data from 2022 re: US consumer spending on.

Consumer 195

Consumer Customer 195

Forrester eCommerce

MARCH 16, 2022

It’s no secret that European consumers are increasingly concerned about the environmental impact of their consumption habits. We’ve recently conducted net-new data research to gain a snapshot of European consumers’ environmental expectations and attitudes. Guest blog post by Melissa Chaudet, senior research associate.

Consumer 195

Consumer Blog Customer Experience Customer 195

Forrester eCommerce

DECEMBER 16, 2021

With: Melissa Chaudet As consumers, we don’t always act according to our values. Organizations should not try to make us feel guilty for that: on the contrary, they should help us overcome our contradictions and empower us to consume more responsibly. This is especially true when it comes to protecting the planet.

Consumer 195

Consumer Customer Experience B2C Customer 195

Forrester eCommerce

JULY 15, 2021

As retailers reopen their brick-and-mortar spaces, consumers have even […]. By May 2020, more than six in 10 US online adults reported making an online transaction, such as purchasing groceries or ordering restaurant delivery, for the first time.

Consumer 473

Consumer Retail Customer Experience Customer 473

Kissmetrics

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z consumers are savvy buyers and can spot inauthentic advertising. In fact, 53 percent of consumers between 18 and 39 say they trust PayPal to keep their financial information secure. Research Gen Z Culture.

Consumer 351

Consumer PayPal Social Media Marketing 351

Forrester eCommerce

SEPTEMBER 9, 2020

Direct-to-consumer (DTC) brands are fueling disruption by radically reorienting consumer expectations. As a result of the COVID-19 pandemic, brands of all kinds are looking to shore up their own DTC efforts as more consumers seek authentic and engaging brand relationships in increasingly digital spaces.

Consumer 264

Consumer B2C Marketing Customer 264

Forrester eCommerce

NOVEMBER 10, 2022

Maintaining positive brand-consumer relationships and personalizing consumer experiences takes work. In the end, you could be rewarded with long-term loyalty or you may be left with little to show for your efforts. In many ways, it’s like dating. People are wary when dates and […].

Consumer 195

Consumer B2C Customer Marketing 195

Forrester eCommerce

JUNE 3, 2021

Creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities. Healthcare organizations must create cost friendly consumer engagement strategies to reap these benefits.

Consumer 308

Consumer Improvements Customer Technology 308

FastSpring

SEPTEMBER 8, 2023

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. 6 trial be canceled.

Merchant Services 163

Merchant Services Consumer Payments Payment Services 163

Forrester eCommerce

MAY 22, 2020

Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.

Consumer 464

Consumer Information Marketing Customer 464

ROI Revolution

SEPTEMBER 29, 2023

Being a leader of a consumer brand is both thrilling and challenging. Consumers have an uncanny ability to tune out noise and distractions. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share.

Consumer 78

Consumer Marketing White Paper Download 78

Retail TouchPoints

SEPTEMBER 19, 2023

“The consumer’s going to be very selective, they’ve got a lot of choices; [the season is] going to be promotional, but consumers are [financially] healthy right now and they’re spending. [An It’s not a blowout number, but it’s in line with lower inflation, and the consumer will be spending.”

Consumer 92

Consumer eCommerce Electronics Retail 92

Ecommerce Platforms

JULY 19, 2021

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197

Consumer Marketing Retail Shipping Costs 197

Ecommerce Platforms

JULY 19, 2021

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197

Consumer Marketing Retail Shipping Costs 197

ROI Revolution

JULY 18, 2023

In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. The post Infographic: YouTube Consumer Behaviors & Trends appeared first on ROI Revolution. YouTube has been around since 2005. SEMRush, Top websites.

Consumer 78

Consumer Social Media Download Marketing 78

TalkingRetail

AUGUST 25, 2023

Consumer confidence ticked up again in August following a dip in July, according to the latest figures from GfK. The market analyst’s latest monthly barometer shows UK consumer confidence grew by five points in August to reach an overall figure of -25. Joe Staton, client strategy director at GfK, said: “Against a backdrop of falling.

Consumer 52

Consumer Improvements Retail Marketing 52