Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return

BigCommerce

Did you know that customers who stick with your brand over time will spend 67% more than new customers? While… Ecommerce Marketing customer retention

How Negative Feedback Can Improve Customer Retention

GetElastic

If you run an ecommerce business, then you know how important customer retention is. And getting customer feedback is directly linked to customer retention. In fact, American businesses lose a whopping $62 billion a year due to bad customer experiences.

4 Post-Holiday Marketing Tactics for Customer Retention

Zaius

When in doubt, start with how you can drive new sales and increase revenue from repeat customers. This post features 4 key post-holiday marketing tactics that will help you increase sales from your current leads and customers!

11 Customer Retention Tools for Exponential Growth

Bootstrapping Ecommerce

11 strategies you can use to improve customer retention! You’ll see why they work & services that can help you achieve customer retention for your business. The post 11 Customer Retention Tools for Exponential Growth appeared first on Bootstrapping Ecommerce. Conversion Optimization Operations & Customer Service Strategy & Analytics

The Otter journey in eCommerce Customer Retention

Omniconvert

For me, the Otter story started almost a year ago when I joined Valentin and Cristi Movila (eCommerce Director at Otter Shoes) in one of their initial talks about customer retention.

The Empowered Marketer: Customer Retention is Everything in Ecommerce

Zaius

. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again. Nurtures new customers to encourage a purchase.

Omni x Otter – Ep 1 – Why focus on customer retention?

Omniconvert

We spent the last couple of months trying to understand customer retention, how important this is for an eCommerce and the strategies used. We also looked at thought leaders and read papers and ebooks and articles talking about retention.

Top 5 Customer Retention strategies for your eCommerce website

Omniconvert

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me.

How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. But before you can understand how to effectively retain customers, you first must understand why they leave.

Why Customer Retention Matters (And How to Improve It)

CPC Strategy

We focus an enormous amount of resources on acquiring new customers. The post Why Customer Retention Matters (And How to Improve It) appeared first on Retail Performance Marketing Blog - CPC Strategy. Research shows as much as 80% of our marketing budget is spent on. Read More. Ecommerce

The Ultimate Guide to Customer Retention

Smile.io

Customer retention is the activity that a retailer performs in order to reduce customer churn and improve customer lifetime value produced. Editor’s Note: This post was originally published July 10, 2014 and was updated for accuracy and comprehensiveness on April 13, 2018. Commerce Tips

7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business

A Better Lemonade Stand

Customer retention strategies are essential to your longterm success. Retaining customers is one of the best things you can do to increase revenue & profit. The post 7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business appeared first on A Better Lemonade Stand. Conversion Optimization Operations & Customer Service Strategy & Analytics

How to drive growth with ecommerce customer retention rate optimization

Omniconvert

In order to continuously drive growth for your business, you must focus on building and maintaining authentic relationships with your customers. The post How to drive growth with ecommerce customer retention rate optimization appeared first on Conversion Rate Optimization (CRO) Blog.

A Secret Customer Retention Strategy

Demac Media

We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. What About Using Shipping For Customer Retention What about the back-end of every order?

Top 5 Customer Retention strategies for your eCommerce website

Omniconvert

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me.

5 Tips for Boosting Customer Retention

Payoneer

Online sellers should put at least as much effort into customer retention as you do into acquisition. A strong retention strategy pays big dividends in the long run for your business. The following is an overview of key strategies and tips to help you retain customers and optimize your profits. It is difficult to retain customers without asking them what they want and what they think about your business. Regularly post content that your customers find valuable.

5 Dangerous Myths About Customer Retention Programs That Could Be Harming Your Business

Smile.io

I’m going to start this article with a bold statement: running a customer retention program is a good idea for your business. Reward Program Strategy

The Case For An Updated Focus On Customer Lifetime Value

Retail TouchPoints

By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). The differences [between customers] are staring us in the face,” Fader added. of customers,” said Hoyne.

Free webinar: The Step-by-Step Process to a High-Converting Customer Retention Program

Omniconvert

You can’t build a strong relationship with customers […]. The post Free webinar: The Step-by-Step Process to a High-Converting Customer Retention Program appeared first on Conversion Rate Optimization (CRO) Blog. Having a short adventure may seem fun at the beginning.

84% of These Companies Admit Their Customer Retention Strategy is “Same Old, Same Old”

Sailthru

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams.

Key Steps to Implement Your Email Automation Strategy

Klaviyo

Blog Post Customer Retention Email Marketing customer lifecycle Email automationThe post Key Steps to Implement Your Email Automation Strategy appeared first on Klaviyo.

Top 10 Examples of Social Responsibility as a Customer Retention Tool

Smile.io

Did you know that social responsibility is a huge priority for your customers? 91% of customers claim that brand behavior influences their purchase decisions , but what does that look like? What is social responsibility exactly, and how can it be used to keep customers coming back to your store? Reward Program Strategy

84% of These Companies Admit Their Customer Retention Strategy is “Same Old, Same Old”

Sailthru

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. This ultimately enables them to recruit more valuable customers at lower cost. So what keeps marketers from ramping up their efforts at customer retention, big-time?

Can Big Data and Predictive Analytics Rescue the Retail Industry?

Retail TouchPoints

Retailers, both offline and online, are adopting data-centric strategies that help them understand the buying behavior of their customers and then use that understanding to develop marketing campaigns that successfully map customers to products.

How to Analyze & Optimize Your Email Automation

Klaviyo

Blog Post Customer Retention Email Marketing Automation Ecommerce Email A/B Testing Email automation email marketing marketing automationThe post How to Analyze & Optimize Your Email Automation appeared first on Klaviyo.

How to Really Understand Your Buyer Persona

Omniconvert

That’s why you need to find out who your best customers are and why they buy from you. Conversion Rate Optimization Ecommerce Growth User Research Web Personalization buyerpersona customer retention retention rate optimization RFM

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WEBINAR: Turn One-Time Holiday Buyers into Loyal Customers

Zaius

But because they’re often buying a gift for someone else, holiday customers are less likely than your usual buyers to come back to your website after they make their first purchase. You know these customers are likely one-time buyers, but that doesn’t mean you should stop marketing to them.

The Expert Loyalty Program Tips You Need for Your Industry

Demac Media

Even though the fundamentals of customer loyalty apply across many businesses, you can use each of these tips to fully tailor your own loyalty program to your particular industry. VIP tiers are the most effective way to build this type of customer experience.

Why You Need to Be Thanking Your Customers After the Holidays

Demac Media

This makes it more important than ever to have a solid retention strategy that will keep hard-won customers shopping with your store throughout the new year. These days, customer acquisition costs are way too high to be ignoring your customers.

Gifts 37

How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier.

Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retail Technology Review

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals

How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier.

How Retailers can Increase Retention and Loyalty After the Holidays Have Ended

Demac Media

Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. revenue per customer up 25-100%!

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5 Simple Email Tactics You Need to Drive Customer Loyalty

Demac Media

Having a loyal following of customers is worth A LOT to your business! revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth. It costs 16x more to bring a new customer to the level of a current one.

5 Reasons to Diversify Your Print On Demand Products

Bootstrapping Ecommerce

Diversifying your print on demand products leads to differentiation in your ecommerce niche, and differentiation leads to customer retention. The post 5 Reasons to Diversify Your Print On Demand Products appeared first on Bootstrapping Ecommerce. Product & Niche Selection Conversion Optimization

Talking Retention - How Wish Builds Loyalty Through Personalization

Smile.io

Talking Retention is where we chat customer retention with the world's biggest brands. We ask them the in and outs of how they view customer retention and the value of repeat customers so that you can apply that knowledge to your business. Commerce Tips

The Trivialization Effect

Smile.io

If you’ve created a rewards program, congratulations - you’ve taken one of the first steps towards increasing customer retention.

Talking Retention -  SkillShare's Thoughts on Retention in the Subscription Space

Smile.io

Talking Retention is where we chat customer retention with some of the world’s biggest brands. We ask how they think about loyalty and retention so that you can apply that knowledge to your business. Commerce Tips

Talking Retention - How Mattel Views Loyalty Across Generations

Smile.io

Talking Retention is where we chat customer retention with some of the world’s biggest brands. We ask how they think about loyalty and retention so that you can apply that knowledge to your business. Commerce Tips

How to Reactive Dormant Customers and Get Them to Come Back

Smile.io

Customer retention is the most important investment any business can make. That’s because the cost of acquiring new business is five times higher than that of maintaining an existing customer. Once you’ve gone to the trouble (and cost) of gaining a new customer, you’re going to want to hold onto them for dear life. Commerce Tips

4 Ways to Encourage a Repeat Purchase in Ecommerce

Zaius

Acquiring a new customer is not cheap. Then, finally, you get a new customer over the finish line to buy your product or service. Repeat customers are truly the lifeblood of any ecommerce store. Getting your customers to make that second purchase is crucial.

Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites

BigCommerce

38% of marketers call affiliate marketing one of the top customer acquisition methods. Net orders – number of gross orders minus orders that were voided due to complications such as customers returning the product, cancelled orders etc. Know your customer retention rate.

Your Approach to eCommerce is Wrong

Smile.io

If you are the average ecommerce retailer, you are currently seeing only 8% of your total purchases coming from repeat customers. That means that you are not only allocating under 20% of your marketing budget to customer retention, but you are also hurting your business. Your approach to ecommerce is wrong! Commerce Tips