A Secret Customer Retention Strategy

Demac Media

We talk a lot about omni-channel in this industry and often we focus on the front-end experiences our customers have since these are the most visual and tactile for us. What About Using Shipping For Customer Retention What about the back-end of every order?

How to drive growth with ecommerce customer retention rate optimization


In order to continuously drive growth for your business, you must focus on building and maintaining authentic relationships with your customers. The post How to drive growth with ecommerce customer retention rate optimization appeared first on Conversion Rate Optimization (CRO) Blog.

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How to Solve the Customer Retention Problem (And Make Your Customers Happy!)


Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. But before you can understand how to effectively retain customers, you first must understand why they leave.

Free webinar: The Step-by-Step Process to a High-Converting Customer Retention Program


You can’t build a strong relationship with customers […]. The post Free webinar: The Step-by-Step Process to a High-Converting Customer Retention Program appeared first on Conversion Rate Optimization (CRO) Blog. Having a short adventure may seem fun at the beginning.

5 Dangerous Myths About Customer Retention Programs That Could Be Harming Your Business


I’m going to start this article with a bold statement: running a customer retention program is a good idea for your business. Reward Program Strategy

Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retail Technology Review

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals

5 Simple Email Tactics You Need to Drive Customer Loyalty

Demac Media

Having a loyal following of customers is worth A LOT to your business! revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth. It costs 16x more to bring a new customer to the level of a current one.

How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier.

How Do You Know If Your Rewards Program Is Working?


Although rewards programs are the best answer to a wide variety of customer retention issues, that doesn’t mean they don’t spark a few questions of their own. A lot of these questions are pretty straightforward like “ How often should I be calculating my metrics ?” or “ How do I get my brand ready for the holidays ?”, but sometimes they require a little bit more effort and analysis to answer. Reward Program Strategy

Rewards Case Study: Southwest Airlines Rapid Rewards


As a result, customer retention is more critical to staying in the air than ever before. In an industry this competitive, how do airlines keep customers coming back, flight after flight? When it comes to choosing the perfect airline, there’s no shortage of options for U.S. travellers. With 18 U.S companies considered “major carriers” , competition in the travel industry is fierce.

Can Big Data and Predictive Analytics Rescue the Retail Industry?

Retail TouchPoints

Retailers, both offline and online, are adopting data-centric strategies that help them understand the buying behavior of their customers and then use that understanding to develop marketing campaigns that successfully map customers to products.

New Smile App: ReCharge


Have you been looking to increase your customer retention with rewards? Are you selling subscription products on Shopify? Look no further than the Smile.io and ReCharge. This app allows shoppers to earn points on subscriptions as well as earn rewards to be used on recurring orders. Smile Updates

How Retailers can Increase Retention and Loyalty After the Holidays Have Ended

Demac Media

Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. revenue per customer up 25-100%!

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

The good news is that although omnichannel marketing may seem frightening for a smaller business, the dividends pay off once you get the ball rolling- with businesses that adopt omnichannel strategies seeing 91% higher customer retention rates.

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty


Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs


Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. You can clearly see the number of new vs. returning customers.

How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier.

WEBINAR: Turn One-Time Holiday Buyers into Loyal Customers


But because they’re often buying a gift for someone else, holiday customers are less likely than your usual buyers to come back to your website after they make their first purchase. You know these customers are likely one-time buyers, but that doesn’t mean you should stop marketing to them.

The Case for Using a Physical Catalog to Boost Ecommerce Sales


It’s been great for new customer acquisition as well as customer retention.”. Bridegan: “ ROI, Conversion Rates, Average Order Value, Revenue per Catalog, New Customers, Orders from existing customers, etc. Also great for customer retention and activation.

9 Must-See Sessions at eTail East 2017


On the first day of eTail East, the sessions are split into three summits: Search Display & Online Media Summit, Email Marketing & Customer Retention Summit, and the Next Gen eCommerce Summit. Emailing your customers coupons and discounts isn’t enough anymore.

The Difference Between Collecting Data and Acting On It


If you have a massive collection of customer data but aren’t using it in any meaningful way, this represents an untapped opportunity for business growth. In a survey by Econsultancy, 74% of marketers stated that personalized email marketing increases customer engagement. Customer Retention. 32% of executives say that retaining existing customers is a priority. When executing a retention strategy, the more consumer data you have to act on, the better.

The Importance of Pairing Analytics with Engagement


I can see how many users clicked on this link or bought that product and ultimately converted into paying customers — isn’t that a form of engagement?”. There are three key parts to Kissmetrics that helps marketing and product teams engage and grow their customer base.

The 6 Most Effective Types of Social Media Advertising in 2017


For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer.

The Case for Extreme Personalization


Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using. Instore, online, through Facebook or on a phone, customers want to receive a consistent, high-quality experience from your brand. Nor are they connected to a customer profile.

Identifying and Mitigating Churn With Customer Engagement Automation


It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95%. And increasing churn will eventually plateau any new customer growth. Academy Keeping My Best Customers

Meyer has arrived, and it’s our sweetest free eCommerce theme yet!


Having the best products, lowest prices or fastest delivery won’t equate to success if your customers are confused about where to start. The minute a customer enters your website they are being welcomed by your storefront and introduced to your brand.

The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy


Even customers who have the same general interests and purchasing behaviors can vary wildly in their choice of channels through which to consume the media. Imagine being able to pinpoint not just a customer’s location, but what other places they tend to visit as well?

Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget


Customer retention is typically a focus of any organization, so turning the conversation in that direction can be a smart move. This is especially true if leadership is opposed to a budget shift because funds are being put into customer acquisition or retention programs.

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56 Experts Uncover the 13 Quickest Ways to Increase Ecommerce Sales


Their advice includes: Tips on engaging with your customer to grow net new sales and recurring sales. Harness the Power Your Customer Wields. Have meaningful conversations with customers about your products. Engage with your customers. Customer personas.

Are your KPIs driving profit for your retail organization?

Dynamic Action

Marketing might be focused on Retention Rates, while Buying/Planning is striving to maintain healthy Margins, Inventory Value and In-Stock Rates. Product Conversion -> Demand Availability – Product Conversion can serve as an indicator as to how well the current product offering is being received by the customer. Narrow your focus and marketing dollars to those customers who are profitable for the business. by Courtney Manning.

33 Important eCommerce Acronyms Every Retailer Should Know

Demac Media

Average Order Value tracks the average dollar amount spent each time a customer places an order on a website or mobile a pp. Customer Lifetime Value is a prediction of the net profit attributed to the entire future relationship with a customer.

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Take your win-back emails to the next level with these resources


While many ecommerce stores are focused on new customer acquisition, taking the time to focus on customer retention is a straightforward way to increase your revenue and scale your business. They’re a targeted way to reach and re-activate dormant customers.

The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales


And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale. By and large however, the #1 reason for shopping cart abandonment beyond a customer just not being ready to buy is price. Customization question #1: Who’s shopping?

What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition


You guessed it– when they started to give customers more ways to buy. “We We’ve given our customers nearly every conceivable way to buy from us. Do you have the manpower for customer service? More channels means more sales means more questions from more customers.

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Let User Behavior Shape Your Customer Engagement Strategy


SaaS growth relies on customer engagement. Chances are your customers have very diverse backgrounds, interests, and behaviors. You can serve customers better by monitoring user behavior. Despite industry misconceptions, customer engagement isn’t a random phenomenon.

The 5 Step Approach to Cross-Channel Customer Engagement


Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. You want every interaction to embody brand consistency and offer customer satisfaction. Analyze Your Customer Data.

How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers


When marketing is directed towards specific customer types, it resonates with buyers in a way that makes them feel more connected to your products and your brand. A tried and true method of sorting out your customer base is creating buyer personas.

How to Map Behavioral Metrics Into Your Key Business Drivers


Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. Customer Loyalty (Ecommerce).

Why Sales Reps are the Best Marketers in Your Company


To make matters worse, most companies sell to multiple customer personas. isn’t going to bring in paying customers. They know what makes your target customer tick. They know what pushes them off the fence and what turns them into paying customers.

Unified Commerce: Glitter, Gold, Or Empty Promise


Based on that definition, there are only two constants in retail – the customer and the product. Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). Build a map of customer data.