4 Post-Holiday Marketing Tactics for Customer Retention

Zaius

When in doubt, start with how you can drive new sales and increase revenue from repeat customers. This post features 4 key post-holiday marketing tactics that will help you increase sales from your current leads and customers!

The Empowered Marketer: Customer Retention is Everything in Ecommerce

Zaius

. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again. Nurtures new customers to encourage a purchase.

How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. But before you can understand how to effectively retain customers, you first must understand why they leave.

How to drive growth with ecommerce customer retention rate optimization

Omniconvert

In order to continuously drive growth for your business, you must focus on building and maintaining authentic relationships with your customers. The post How to drive growth with ecommerce customer retention rate optimization appeared first on Conversion Rate Optimization (CRO) Blog.

7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business

A Better Lemonade Stand

Customer retention strategies are essential to your longterm success. Retaining customers is one of the best things you can do to increase revenue & profit. The post 7 Proven Customer Retention Strategies to Supercharge Your Ecommerce Business appeared first on A Better Lemonade Stand. Conversion Optimization Operations & Customer Service Strategy & Analytics

Key Steps to Implement Your Email Automation Strategy

Klaviyo

Blog Post Customer Retention Email Marketing customer lifecycle Email automationThe post Key Steps to Implement Your Email Automation Strategy appeared first on Klaviyo.

5 Dangerous Myths About Customer Retention Programs That Could Be Harming Your Business

Smile.io

I’m going to start this article with a bold statement: running a customer retention program is a good idea for your business. Reward Program Strategy

How to Analyze & Optimize Your Email Automation

Klaviyo

Blog Post Customer Retention Email Marketing Automation Ecommerce Email A/B Testing Email automation email marketing marketing automationThe post How to Analyze & Optimize Your Email Automation appeared first on Klaviyo.

Can Big Data and Predictive Analytics Rescue the Retail Industry?

Retail TouchPoints

Retailers, both offline and online, are adopting data-centric strategies that help them understand the buying behavior of their customers and then use that understanding to develop marketing campaigns that successfully map customers to products.

Top 10 Examples of Social Responsibility as a Customer Retention Tool

Smile.io

Did you know that social responsibility is a huge priority for your customers? 91% of customers claim that brand behavior influences their purchase decisions , but what does that look like? What is social responsibility exactly, and how can it be used to keep customers coming back to your store? Reward Program Strategy

WEBINAR: Turn One-Time Holiday Buyers into Loyal Customers

Zaius

But because they’re often buying a gift for someone else, holiday customers are less likely than your usual buyers to come back to your website after they make their first purchase. You know these customers are likely one-time buyers, but that doesn’t mean you should stop marketing to them.

Make or break: Inefficient returns processes cost retailers lost sales and customer life time value, warns a new report

Retail Technology Review

Retailers' returns policies present critical conversions and customer retention moments in European shoppers' buying journeys, a new report from KPS, an agile transformation consultancy, reveals

The Expert Loyalty Program Tips You Need for Your Industry

Demac Media

Even though the fundamentals of customer loyalty apply across many businesses, you can use each of these tips to fully tailor your own loyalty program to your particular industry. VIP tiers are the most effective way to build this type of customer experience.

Why You Need to Be Thanking Your Customers After the Holidays

Demac Media

This makes it more important than ever to have a solid retention strategy that will keep hard-won customers shopping with your store throughout the new year. These days, customer acquisition costs are way too high to be ignoring your customers.

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How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier.

How Retailers can Increase Retention and Loyalty After the Holidays Have Ended

Demac Media

Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. revenue per customer up 25-100%!

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How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier.

5 Simple Email Tactics You Need to Drive Customer Loyalty

Demac Media

Having a loyal following of customers is worth A LOT to your business! revenue per customer up 25-100%! Building loyalty with your customers will directly impact business growth. It costs 16x more to bring a new customer to the level of a current one.

Talking Retention - How Wish Builds Loyalty Through Personalization

Smile.io

Talking Retention is where we chat customer retention with the world's biggest brands. We ask them the in and outs of how they view customer retention and the value of repeat customers so that you can apply that knowledge to your business. Commerce Tips

Talking Retention -  SkillShare's Thoughts on Retention in the Subscription Space

Smile.io

Talking Retention is where we chat customer retention with some of the world’s biggest brands. We ask how they think about loyalty and retention so that you can apply that knowledge to your business. Commerce Tips

Achieve high growth by keeping customers coming back to your eCommerce website

Kissmetrics

It can be easy lose ourselves in the chronic battle of customer acquisition. However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. Why would a customer come back? Increase customer enjoyment.

Talking Retention - How Mattel Views Loyalty Across Generations

Smile.io

Talking Retention is where we chat customer retention with some of the world’s biggest brands. We ask how they think about loyalty and retention so that you can apply that knowledge to your business. Commerce Tips

How to Reactive Dormant Customers and Get Them to Come Back

Smile.io

Customer retention is the most important investment any business can make. That’s because the cost of acquiring new business is five times higher than that of maintaining an existing customer. Once you’ve gone to the trouble (and cost) of gaining a new customer, you’re going to want to hold onto them for dear life. Commerce Tips

How to Reactivate Dormant Customers and Get Them to Come Back

Smile.io

Customer retention is the most important investment any business can make. That’s because the cost of acquiring new business is five times higher than that of maintaining an existing customer. Once you’ve gone to the trouble (and cost) of gaining a new customer, you’re going to want to hold onto them for dear life. Commerce Tips

What Might We Do For You Now?

Bryan Eisenberg

We’ve created a short list: Customer Experience Planning : We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction. Customer Experience

The 5 KPIs for Global Ecommerce That Will Make or Break a Store

Scalefast

If your revenue is increasing in general, then perhaps your customers are simply telling you they don’t mind placing multiple orders. You may have products that would be perfect for some of your customers that they’d never considered or even seen before,” Walsh writes. “By

Your Approach to eCommerce is Wrong

Smile.io

If you are the average ecommerce retailer, you are currently seeing only 8% of your total purchases coming from repeat customers. That means that you are not only allocating under 20% of your marketing budget to customer retention, but you are also hurting your business. Your approach to ecommerce is wrong! Commerce Tips

Do Customers Actually Find Your Loyalty Program Valuable?

Smile.io

Not only does it make your brand more attractive than your competitors’, but it also helps reduce your marketing spend by shifting the focus from customer acquisition to customer retention. Since acquisition costs show no signs of getting lower, retention is becoming an increasingly popular conversation. Starting a loyalty program is one of the best decisions you can make for your business.

How to Increase Revenue With Thank You Emails

Klaviyo

They’re almost always opened, providing an opportunity to set the stage for customer retention and future purchases. In this post, I’m going to go over the benefits of sending a thank you email and ways to optimize them to help you increase customer retention.

Rewards Case Study: Southwest Airlines Rapid Rewards

Smile.io

As a result, customer retention is more critical to staying in the air than ever before. In an industry this competitive, how do airlines keep customers coming back, flight after flight? When it comes to choosing the perfect airline, there’s no shortage of options for U.S. travellers. With 18 U.S companies considered “major carriers” , competition in the travel industry is fierce.

The Top 10 Sessions to See at IRCE 2018

Zaius

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. This session will look at whether AI can solve real, everyday business issues, as well as provide an insight into the future of AI, with examples of current artificial intelligence business and customer-facing apps.

New Smile App: ReCharge

Smile.io

Have you been looking to increase your customer retention with rewards? Are you selling subscription products on Shopify? Look no further than the Smile.io and ReCharge. This app allows shoppers to earn points on subscriptions as well as earn rewards to be used on recurring orders. Smile Updates

8 Need-to-Know E-Commerce Image Optimization Hacks

Kissmetrics

Wonder if that big product image on your new landing page might cause slower loading speeds for your customers? And what about customer retention? Boosting customer retention by just 5% can increase profits by 95%.

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Important Elements of Every Successful Rewards Program  

Smile.io

We’ve curated the brands who are doing it right to give you the inspiration you need to repair your customer retention problem. Each of these features are being used by some of the biggest brands in the world to retain their best customers. If you’re looking for the features that create a cutting-edge reward program, you’ve come to the right place. Reward Program Strategy Program Case Studies

How Do You Know If Your Rewards Program Is Working?

Smile.io

Although rewards programs are the best answer to a wide variety of customer retention issues, that doesn’t mean they don’t spark a few questions of their own. A lot of these questions are pretty straightforward like “ How often should I be calculating my metrics ?” or “ How do I get my brand ready for the holidays ?”, but sometimes they require a little bit more effort and analysis to answer. Reward Program Strategy

How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

Costco is willing to go to great lengths to keep their customers satisfied. The Net Promoter Score is a tool that can be used to gauge the loyalty of a firm’s customer relationships and can be related to a firm’s revenue growth. What is a Customer Loyalty Program?

Take your win-back emails to the next level with these resources

Klaviyo

While many ecommerce stores are focused on new customer acquisition, taking the time to focus on customer retention is a straightforward way to increase your revenue and scale your business. They’re a targeted way to reach and re-activate dormant customers.

Why The Biggest Gaming Brands Choose Scalefast for their eCommerce

Scalefast

As the leading digital commerce platform of choice for brands like Sega, Square Enix and BANDAI NAMCO Entertainment, Scalefast has a proven track record of facilitating international growth, increasing online revenue and helping brands increase customer retention and satisfaction. If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers.

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IPMA’s Announce UpSellit as Nominee for ‘Best Performance Marketing Technology’

UpSellIt

Not limited to a specific industry, UpSellit is able to provide a range of services to its clients that boost conversion and customer retention.

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.