Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. But is it still the best way to reduce shopping friction?

Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline

Dynamic Yield

The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield. eCommerce Optimization Web Personalization eCommerce Optimization Exit Intent Technology Personalized Recommendation Engines Shopping Cart Abandonment

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A/B Testing Shopping Carts For Optimization


This is especially crucial for your shopping cart functionality. Modifications to your website shouldn't be made on a whim. Instead, it's important that you conduct extensive A/B testing to determine whether the changes you want to make are going to make a positive impact on your bottom line. Marketing A/B Testing

5 Ways to Prevent Ecommerce Shopping Cart Abandonment


Ecommerce shopping cart abandonment is more common than you might think. Studies show that a majority of shoppers abandoned their carts before completing their purchase last year, and their reasons ranged from an overly complicated checkout process to high shipping costs. Fortunately for ecommerce businesses, many of the issues that force customers to click away from their shopping carts can be remedied.

A Mini Guide To eBay Integration With Shopping Carts


Why is end to end shopping cart integration necessary for eBay ? Power packed automation – Syncing with top performing shopping cart solutions can enhance automation levels to all-inclusivity. Best approach to integrating eBay with top shopping carts ?

How To Stop Marketing Like It’s 2007

Dynamic Yield

Web Personalization A/B Testing eCommerce Optimization Machine Learning Shopping Cart AbandonmentAs unified technology stacks replace disjointed point solutions, marketing will become easier, not harder, in 2017.

Accounting Deep Dive: Amazon Sales Tax, Lessons from Profitable Stores & More


News Operations Podcast accounting business cloud computing ecommerce entrepreneurship finance Shopping Cart software tax audits taxesNew post from eCommerceFuel : We’ve got a quick but extensive accounting lesson for you today from Catching Clouds co-founder Scott Scharf.

Amazon, UPS and FedEx: How Does the Story End?


News Operations Podcast amazon business ecommerce entrepreneurship fedex Shopping Cart software upsNew post from eCommerceFuel : In this final episode from our beach mastermind group.

Our 10 Most Popular Blog Posts of 2015 (Chosen By You)

Dynamic Yield

eCommerce Optimization Web Analytics Web Personalization Conversion Rate Optimization eCommerce Optimization Shopping Cart AbandonmentThese posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016.

Blog 24

The Art of Reaching Your Full Potential


And then you could bring in different people that contributed articles to Medium and you could reach out and say, “Hey, I really liked your article about shopping carts.

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How to Ensure Killer Email Deliverability


X is the founder of Essence of Email , which works exclusively with eCommerce shops on their email marketing techniques. Operations Podcast SEO & Marketing business ecommerce email email deliverability entrepreneurship Shopping Cart software

The Power of Intimate Entrepreneur Retreats


Entrepreneur Profiles Lifestyle & Growth Podcast business ecommerce entrepreneurship mastermind Shopping Cart softwareNew post from eCommerceFuel : Mastermind groups are a familiar topic in the eCommerce community.

Arts 21

Selling Controversial Products Online


I grew up in rural Indiana and we always had all the toys, you know, horses and four wheelers and go-carts and guns. You can’t use Google Shopping Ads.

A Non-Preachy Discussion About Routines


Welcome to another episode of The eCommerceFuel Podcast live from Fripp Islands, where we’re having a great weekend of talking shop eCommerce and just having a good time, joined by Bill DAlessandro, who is kind enough to be our host.

Shopping Cart Abandonment: An $18 Billion Opportunity (New Ebook)

Dynamic Yield

Reduce shopping cart abandonments now by delivering personalized experiences at each stage of the journey. The post Shopping Cart Abandonment: An $18 Billion Opportunity (New Ebook) appeared first on Dynamic Yield.

Looking Ahead to 2017


Entrepreneur Profiles Lifestyle & Growth Podcast Starting a New Store business ecommerce entrepreneurship Shopping Cart software

Blog 17

The Art and Science of Killer Abandoned Cart Emails

Dynamic Yield

Learn how to recover lost sales through abandoned cart emails — with Pro Tips from Levi’s, Under Armour, Ray-Ban, and other eCommerce leaders. The post The Art and Science of Killer Abandoned Cart Emails appeared first on Dynamic Yield.

Arts 10

How Cotopaxi is Building a Socially Conscious Brand


My wife and I, we love good food so, we shop carefully for healthy food that’s truly nutritious which tends to be a little more expensive but we also love a good meal, at an amazing restaurant and the experience that comes with that.

When Major Press Blows Up Your Business


So we had a stock problem, which quickly created a employee problem, a labor problem, and so I was out at the shop every day, myself, seven days a week for about twelve or fourteen hours a day. And so we were just, every night, callin’ everybody we could think of out to the shop.

The Battle to Protect Intellectual Property


News Podcast business drop shipping ecommerce entrepreneurship intellectual property online business shipping Shopping Cart

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The Goldilocks Method of Discounting


You shop there a lot. Podcast business discount ladder ecommerce entrepreneurship nerd marketing promotions Shopping Cart software

Nurturing an Early-Stage Proprietary Product


Podcast business Dave Bayless ecommerce entrepreneurship Human Scale Business proprietary product business Shopping Cart softwareNew post from eCommerceFuel : Building a brand through a proprietary product may very well be the future of eCommerce for small businesses.

Gift cards big for Christmas: Top 10 products sold on Amazon in December


Read on for our full online shopping analysis. Since we began analyzing the Amazon shopping carts of UK consumers last January, the one constant had been heavy purchases of gaming products.

Introducing: 6 Notification Templates to Increase Your Conversions

Dynamic Yield

Product Shopping Cart AbandonmentTemplates aren’t just for widgets, like product recommendations, anymore. They are an essential part of any web business’ personalization and optimization plan.

January’s big letdown: Top 10 products purchased on Amazon by US and UK consumers


While overall sales were down, US shoppers’ preference for Amazon-brand products remained and the UK’s love for gaming was seen again in their shopping carts. Read on for our full online shopping analysis.

How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

Traditional programs, while still valuable, happen outside the actual shopping experience. needs to take place during the shopping experience. Makeover: How Mobile Flipped the Shopping Cart Editor Q&A mobile Stephan Schambach loyalty technology consumer associate


eCommerceFuel Live 2016 Takeaways


And I think it’s because it was the smaller orders that had $25 in their cart. And finally, The Commerce Shop out of Atlanta, they are a Magento development shop. But not just a dev shop for Magento, they know conversion rate optimization incredibly well. The Commerce Shop. Entrepreneur Profiles Lifestyle & Growth Podcast business ecommerce ecommercefuel live entrepreneurship Shopping Cart software

Batten Down the Hatches on Your Checkout Process


Sending timely, relevant cart recovery messages is only half the battle. How can you deter shoppers from abandoning their shopping carts in the first place? Abandoned Cart Marketing Strategy

Creating a Mobile App For The Omnichannel Shopper


Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. However unique your app, it absolutely cannot be separate from the shopping experience as a whole.

Facebook, Amazon, Investing & More with Andy Bedell


And it gets more complicated than that, there’s all these add to carts and other stuff you can do. Podcast business ecommerce entrepreneurship Shopping Cart software


Lamoda Drives Millions in Revenue with eCommerce Personalization (Case Study)

Dynamic Yield

eCommerce Web Personalization Audience Segmentation eCommerce Optimization eCommerce Use Cases Shopping Cart AbandonmentLamoda personalizes experiences for 20 Million monthly customers using Dynamic Yield's Unified Customer Engagement Platform.

MakerBot Reduces Cart Abandonment & Increases Sales with Real-Time Messaging (Case Study)

Dynamic Yield

The post MakerBot Reduces Cart Abandonment & Increases Sales with Real-Time Messaging (Case Study) appeared first on Dynamic Yield. eCommerce Press & Media eCommerce Optimization Shopping Cart Abandonment Web Personalization

The Good, Bad, and Ugly of Creating Urgency in Cart Abandonment


Creating cart abandonment urgency is one of the best ways to get customers to revisit abandoned merchandise and complete a purchase. Those that don’t bother to send any type of cart abandonment incentive, but instead send a run-of-the-mill “Oops!

Amazon product content: a new space race?

Forrester eCommerce

Of the money spent on their own experiences, most is focused on user experience (UX), conversion rate optimization (CRO), testing strategies, and reacquiring people who abandon shopping carts.

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)


Expansive third-party ad networks, such as Facebook and Google Display Network, enable ads to be displayed across the web, reminding customers of products they viewed or added to cart. It includes people who abandoned a product page before adding anything to their cart.

Ecommerce Checkout Page Optimization: 6 Actionable Steps to Win You More Sales, More Emails and More Trust


There is a reason that 7 out of 10 shopping carts are abandoned. Further, there are multiple ways to reduce abandoned carts on the product page, in the shopping cart and at checkout. This tactic helps to address issue #1 and #2 in our abandoned cart list above.

Web Push Best Practices


Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information.

28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales


Conversion rate optimization is the process of improving the shopping experience to drive a specific KPI — usually, sales. The outcome of these steps is measured by conversion rate, but in reality they all made a small, incremental improvement to the overall shopping experience.

Faster Checkout with Apple Pay and Android Pay!


If a shopper visits your store on an iPhone with Apple Pay activated, they will be able to select Apple Pay when checking out from your shopping cart. 1 in 4 visitors leave a shopping cart because of a long checkout process.

SMB Commerce Platforms Are Now A $1 Billion Market

Forrester eCommerce

Commerce platforms provide the tools to power eCommerce, enabling online catalogs, shopping carts, and promotions. We recently published our updated Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global). The market has changed considerably since we last published this forecast in December 2014. The biggest surprise? How quickly the market for SMB platforms has […]. B2B ecommerce B2C ecommerce commerce solutions B2B Marketing B2C commerce ecommerce