Plobal joins Shopify Plus Technology Partner Program to help ecommerce merchants grow mobile revenue

Retail Technology Review

As mobile becomes the default shopping device, Plobal gets on board the Shopify Plus Technology Partner Program to help high-volume merchants increase mobile revenues by engaging their most loyal customers. Internet Retailing Mobile Computers

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Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”. Make Mobile Count. Make Mobile Count. Mobile: 1.5%.

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Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right

BigCommerce

You’re more likely to be reading this on your smartphone or mobile device than on desktop. In the past decade,… Ecommerce Marketing ecommerce marketing mobile marketing sms marketing

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Bluecore Helps Retailers Enable Personalized Mobile Messaging

Retail Touch

Bluecore has launched Bluecore Mobile, a tool designed to replace blast messaging with personalized communications on mobile devices. Mobile Marketing Solution Spotlight bluecore mobile solution spotlight

With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Even the “Mobilegeddon” update of 2015, which promoted “mobile friendly” sites in the search results, did not approach the importance of what’s about to happen. Google’s Mobile-First Index.

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Tom Tailor Enhances Mobile Customer Experience With New App

Retail Touch

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Digital Commerce Features Mobile Commerce News Briefs Topics Consumer App ecommerce Hendrik Reuter mobile newstore omnichannel Scayle Tom Tailor

Impressions From Mobile World Congress 2022

Forrester Digital Transformation

Between February 28 and March 3, the leading global telecoms and networking event, Mobile World Congress (MWC), took place in Barcelona. Age of the Customer emerging technology enterprise architecture infrastructure & operations internet of things (IoT) mobile technology

4 Tips for Mobile Website Optimization

Groove

What is Mobile Website Optimization ? Mobile website optimization is exactly what it sounds like. It’s the way that eCommerce brands optimize their entire site to accommodate not only desktop but also mobile devices. Mobile-Specific Challenges.

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How Mobile Payments Are Taking Over eCommerce

Groove

The new way of purchasing goods and services is through Mobile Payments whether you are shopping online or in-store. As millions of users start to use mobile payments each year, it is projected that 4.8 billion people will be completing transactions through mobile payments by 2025.

Vibes Helps Retailers Enable Real-Time Messaging Through Mobile Wallets

Retail Touch

Mobile solution provider Vibes has launched Mobile Wallet as a Channel, a platform designed to help retailers use native mobile wallet apps, Apple Wallet and Google Pay to deliver personalized mobile experiences for marketing and loyalty purposes.

Madewell debuts mobile app

Retail Dive

The apparel retailer moved to develop a frictionless shopping experience after seeing a dramatic increase in mobile traffic during the pandemic

How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment

BigCommerce

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be. Like sleeping on an airplane, shopping on an iPhone or other mobile device still doesn’t feel quite right most of the time.

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The 6 Best Mobile POS Systems For 2022

Ecommerce Platforms

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Square is the best mobile POS solution for businesses.

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3 Keys For A Killer Mobile Experience

Retail TouchPoints

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. Rob shared that best-in-class brands are now “designing mobile-first and moving outward,” to ensure the experience is easy for shoppers as they tap and swipe. By Alicia Esposito, Content Strategist.

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Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple

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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail Touch

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. Moving From Mobile-First to Mobile-Only. Mobile technology is key to both.

How Retailers Can Capitalize On Mobile

Retail TouchPoints

As people continue to get comfortable with the idea of carrying out transactions on their phones, smart retailers will make sure that every potential purchasing journey, whether it’s on the mobile web or in a mobile app, is able to give the customer the personalized, seamless, and cohesive experience they desire. But at the same time, mobile users can be fickle. Now, you might be asking, what is the benefit of having a mobile app versus a web site optimized for mobile?

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5 Mobile eCommerce Examples

Groove

With technological advancements, we've seen an explosion in mobile eCommerce. In fact, mobile eCommerce trends show that shoppers are using mobile devices in new ways to interact with brands and purchase their products. 5 Mobile eCommerce Examples.

Walmart Sues BJ’s Over Mobile Self-Checkout Technology

Retail Touch

over its mobile Express Pay shopping app. The Scan & Go technology was introduced to afford an easier shopping experience to customers through scanning and bagging items as they shop, eventually checking out and paying with their mobile devices. Walmart Inc.

The Home Depot Deploys 125,000 Multi-Function Associate Mobile Devices Chainwide

Retail Touch

The mobile devices support communications throughout the entire store and in the parking lots, via both text messaging and walkie-talkie communications. They also feature more efficient app speeds than other mobile devices.

Mobile eCommerce Best Practices

Groove

According to BigCommerce, mobile eCommerce sales are expected to account for 54% of total eCommerce sales by 2021. If your eCommerce website is not optimized for mobile, you could be missing out on valuable revenue. Mobile eCommerce Best Practices.

How Do Retailers Jumpstart A Mobile Makeover?

Retail TouchPoints

In his new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!) , NewStore Founder and CEO Stephan Schambach shares how the proliferation of mobile is changing retail as we know it — and how retailers must build a road map for mobile success via technology, data, loyalty programs and the brand itself. ” Retailers are attaining this “love” in large part through advances in mobile technology.

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

Retail TouchPoints

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. As many as 72% of Zulily orders are placed from mobile devices, giving more credibility to the idea that online retailers should primarily cater to these devices. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

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Are You Ready for the Next Mobile Revolution?

Retail Touch

Ecommerce had to reinvent itself, and mobile commerce is growing. A revolution in mobile technology among retailers is within sight. However, simply shifting online shops to a mobile-friendly focus will not be enough. Mobile Devices are Personal — Shopping Should Be Too.

7 Mobile UX/UI Trends: What to Expect in 2022

Digital Doughnut

As technology evolves, so do design trends and every year, mobile users expect something new from their apps. From Augmented Reality to powerful AI bots - learn about what's trending in mobile UX/UI in 2022 and further. Customer Experience, Innovation & Trends, Mobile

Amazon unveils first fully autonomous mobile robot

Retail Dive

The e-commerce giant aims to automate the handling of heavy, package-carrying carts with its Proteus robot, allowing employees to focus on other tasks

Win More Customers With eCommerce Mobile Apps

Elsner

That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 Shoppers Love Mobile Apps.

Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For.

Increase Customer Engagement With Mobile Apps

Zaius

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.

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What’s New In EMEA Mobile Banking

Forrester Digital Transformation

Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of 2022 for both functionality and user experience.

How Much Should Retailers Invest In Mobile App Acquisitions?

Retail TouchPoints

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers. mobile apps mobile customer acquisition mobile shopping Editor Q&A

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How B2B Mobile Apps are Becoming the New Growth Vehicle

Digital Doughnut

B2B mobile apps are a good way for businesses to interact with their customers and increase revenue and grow their business. B2B, Mobile, Technology

7 Reasons to Consider Mobile-First Ecommerce Site Design

BigCommerce

These days we do pretty much everything on our phones. We chat with friends on our phones. We video conference… General Ecommerce Tips

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A very mobile Christmas?

Steve Dennis

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. shoppers will visit a retailer’s site using a mobile device than a desktop computer. It would appear that there is no going back in the move to mobile.

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail Touch

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing.

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience.

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Mobile Express Checkout: PayPal’s Payment System

Groove

This payment processing system gives businesses the opportunity to expand their mobile sales tremendously. What Is Mobile Express Checkout? Mobile express checkout is PayPal’s mobile version of their express checkout service. Drive Conversions & Mobile Sales.

Sephora Rolls Out Mobile POS Technology to 500 Stores

Retail Touch

Features News Briefs ai Chris Kronenthal digital mirror facebook messenger freedompay mobile pos Sephora Sree Sreedhararaj technology Wildbytes

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Holiday Readiness Series: 3 Ways to Maximize Mobile Performance

Retail TouchPoints

In addition, more than 60% of traffic during the month of November will come from mobile, which means retailers must absolutely bring their mobile A game. And that game plan should include a three-part strategy for bridging the mobile conversion gap. 1: Include mobile wallet payment options On average, sales for retailers who implement a one-tap mobile wallet payment option grow by 14%. Second, offer mobile-friendly filter attributes.

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In-House or Outsourcing : Which is Better for Mobile App Development?

Digital Doughnut

When it comes to producing a mobile application, any mobile app development company is likely to be concerned about whether to complete it in-house or outsource it. Several mobile app development companies claim that developing an app in-house is less expensive than outsourcing.

Square, PayPal mobile wallets attract funds

Retail Dive

The payment companies have seen significant increases in the total amount of money stored on their mobile wallets, but individual accounts still hold relatively small sums

Mobile Content Strategy: 3 Key Steps

Zmags

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags. Ecommerce Best Practices ecommerce website design mobile retail marketing omnichannel retail

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