Forrester eCommerce

MARCH 9, 2022

Between February 28 and March 3, the leading global telecoms and networking event, Mobile World Congress (MWC), took place in Barcelona. The event was hosted as a hybrid event. It attracted about half the attendees that it saw before the pandemic struck, namely 60,000 attendees. The event organizers reduced the floor space accordingly.

Mobile 285

Mobile Events Operations Technology 285

Forrester eCommerce

JULY 8, 2021

Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 got canceled due to the pandemic. This was the first time attendees could get a sense of the global state of and the major trends in the telecommunications and technology sectors in the previous 18 months. […].

Mobile 323

Mobile Telecommunications Technology Customer 323

Retail Technology Review

MARCH 13, 3500

As mobile becomes the default shopping device, Plobal gets on board the Shopify Plus Technology Partner Program to help high-volume merchants increase mobile revenues by engaging their most loyal customers.

Shopify 142

Shopify Mobile Technology eCommerce 142

Kissmetrics

DECEMBER 17, 2020

On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data.

Mobile 359

Mobile SEO Channel Events 359

Forrester eCommerce

JULY 7, 2021

Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. Yet many brands are still wondering, “What is the future of mobile?” We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and much more.

Mobile 318

Mobile Customer Experience Customer Technology 318

Forrester eCommerce

DECEMBER 8, 2019

It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box and […].

Mobile 305

Mobile Marketing Customer Experience B2C 305

Kissmetrics

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

Mobile 324

Mobile Definition Marketing SEO 324

BigCommerce

APRIL 3, 2018

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

SEO 419

SEO Mobile Mobile eCommerce eCommerce 419

Forrester eCommerce

AUGUST 12, 2020

For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences on more than a dozen banking brands’ apps across the US and Canada. In the US, we looked at […].

Banking 354

Banking Mobile Customer Experience Financial Services 354

BigCommerce

JULY 2, 2020

You’re more likely to be reading this on your smartphone or mobile device than on desktop. In the past decade,…

Mobile 543

Mobile eCommerce Marketing eCommerce Marketing 543

Forrester eCommerce

OCTOBER 18, 2022

More than half of US online adults use smartphones to research and purchase products and services, making retail mobile websites an integral part of the shopping journey.

Retail 195

Retail Mobile Customer Experience Customer 195

Forrester eCommerce

APRIL 27, 2023

To assess the digital experience, we reviewed the functionality and user experience of 12 North American mobile investing apps that target self-directed investors, and we provide an Excel-based tool that allows digital business leaders to evaluate their customers’ digital journeys.

Mobile 195

Mobile Customer Financial Services Customer Experience 195

Kissmetrics

APRIL 1, 2021

Not to mention the mighty Google says site speed is a ranking factor for mobile sites. Step 1: Test Your Mobile Site Speed. Before you do anything else, you should test how fast your mobile site really is. One of the best mobile tests is from Ubersuggest. Step 2: Perfect Your Mobile Site Design. Here’s how.

Mobile 342

Mobile SEO Document Recommendation 342

Forrester eCommerce

MAY 30, 2023

We highlight best practices in five key aspects of the customer shopping journey on retail mobile sites.

Retail 195

Retail Mobile Customer Customer Experience 195

Forrester eCommerce

JULY 25, 2022

When a customer opens a mobile banking app, they are usually trying to complete a specific task: paying a bill, seeing how much money they have left for the month, finding a recent transaction, requesting money from a friend, etc. Forrester’s Mobile Banking […].

Banking 218

Banking Mobile Customer Technology 218

Forrester eCommerce

AUGUST 24, 2020

As we are reviewing mobile banking apps for our coming European Digital Experience Review™ research, I am noticing a growing gap between leaders and laggards on both user experience and functionalities offered in app. The main reason that keeps laggards behind resides in their mobile experience strategy – or rather the lack of it.

Mobile 294

Mobile Banking Customer Experience Customer 294

Forrester eCommerce

NOVEMBER 23, 2020

Mobile apps have become the main touchpoint of banking relationships for millions of people and the starting point for many financial decisions and activities. Forrester data shows that 53% of UK online adults have done their banking on a mobile website or app in the past month.

Banking 251

Banking Mobile Financial Services 251

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Consumer Customer 363

Forrester eCommerce

NOVEMBER 23, 2020

Mobile apps have become the main touchpoint of banking relationships for millions of people and the starting point for many financial decisions and activities. Forrester data shows that 52% of Italian and 42% French online adults have done their banking on a mobile website or app in the past month.

Banking 264

Banking Mobile Financial Services 264

Forrester eCommerce

APRIL 15, 2022

When you’re building a high-quality mobile app, you’ve committed both time and money. Forrester’s checklist for mobile testing identifies 38 pitfalls that can easily be overlooked. Here are six of them that many mobile application development teams forget: 1. Insufficient testing, though, can spoil your investment.

Mobile 195

Mobile Shipping Technology 195

Forrester eCommerce

NOVEMBER 15, 2022

Here are three mobile banking features from the second of two reports we’ve recently released: Carbon footprint tools and green financial products. Forrester has been tracking emerging capabilities, products, services, and features that customers will expect and demand on banks’ apps in the next three years.

Banking 195

Banking Mobile Customer 195

Forrester eCommerce

NOVEMBER 5, 2021

Forrester reviewed the mobile apps of 13 European banking brands in June and July of 2021 for both functionality and user experience.

Banking 195

Banking Mobile Customer Technology 195

Retail TouchPoints

SEPTEMBER 15, 2023

As part of its overall digital transformation, Family Dollar will debut a mobile app in October that will allow users to manage coupons and more easily locate products with improved search functionality. Family Dollar worked with digital consultancy Publicis Sapient to lead the mobile introduction.

eCommerce 90

eCommerce Mobile Retail Customer 90

Forrester eCommerce

AUGUST 12, 2020

For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences of more than a dozen banking brands’ apps across the US and Canada. In Canada, we looked at the […].

Banking 276

Banking Mobile Customer 276

Forrester eCommerce

SEPTEMBER 19, 2022

I can’t rightly say when the balance tipped in favor of mobile access over desktop, but we’re here now — […]. When we set out to do a Digital Experience Review™ of US and Canada government websites, my colleagues and I started by checking to see which sites were most heavily used and how they’re accessed.

Mobile 195

Mobile Customer Experience Customer Technology 195

Forrester eCommerce

SEPTEMBER 29, 2021

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started.

Mobile 355

Mobile Automotive Customer Events 355

Forrester eCommerce

SEPTEMBER 14, 2021

Use these five criteria to enhance the efficacy of your mobile messaging practices. It's time to meet your customers where they are.

Mobile 195

Mobile Marketing Customer Customer Experience 195

Forrester eCommerce

MARCH 4, 2019

Food Tech figured prominently on the menu at Mobile World Congress 2019. Mobile operators, network equipment providers, device manufacturers and solution providers address challenges from farm, field, fishery or factory to fork, - and beyond. Venture investment has increased significantly.

Mobile 285

Mobile Operations 285

Forrester eCommerce

MAY 3, 2019

On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year. And this isn’t T-mobile’s first foray into banking either.

Mobile 289

Mobile Telecommunications Games Banking 289

Forrester eCommerce

JULY 1, 2019

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Retail 286

Retail Mobile Consumer Improvements 286

Ecommerce Platforms

MARCH 14, 2022

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

POS 197

POS Payment Services Mobile Payments 197

RTP blog

JANUARY 17, 2018

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. The benefits extend beyond the sales associate too.

Retail 300

Retail Mobile eCommerce Shipping Costs 300

Forrester eCommerce

OCTOBER 7, 2021

In the age of shorter tenures and flatter organizations, leaders look to talent mobility to increase opportunities for growth and advancement, instead of promotions. And talent mobility has big benefits for […].

Mobile 195

Mobile 195

Forrester eCommerce

MAY 10, 2019

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics or […].

Mobile 276

Mobile Marketing Customer Experience B2C 276

Kissmetrics

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website.

PPC 183

PPC Mobile Games Customer 183