Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]


Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of.

Mobile Content Strategy: 3 Key Steps


Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4

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How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment


If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. Why are your mobile conversion rates so low?

Mobile-First Is Not Enough

Forrester eCommerce

Over the past few years, “mobile first” has become the new marketing imperative. More importantly, focusing solely on mobile-first doesn’t truly put mobile at the heart of the customer experience and business transformation.

Mobile Commerce is The Craze, but Does it Convert?

Demac Media

Mobile is no longer a commerce trend, but an accepted standard in the online shopping journey. Mobile devices are an obsession, but the big question for retailers and merchants is: do they actually convert? Mobile Commerce. Shopping: Mobile and Tablet 59% of sessions.

Cyber Five Mobile Recap


As we mentioned in our post yesterday , mobile is the big winner for the Cyber Five with nearly 73% of traffic on the ChannelAdvisor platform coming through mobile devices (a big jump from 2015’s 62%) and 46% of orders (versus 2015’s 40%). And we’re off!

The Commerce Marketer Podcast: The Power of Mobile


In this first episode of our new podcast series, Guidance’s Brian Beck shares his insights on the latest mobile trends and what retailers can do to adapt to the mobile evolution. The post The Commerce Marketer Podcast: The Power of Mobile appeared first on Bronto Blog.

Creating a Mobile App For The Omnichannel Shopper


Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel.

Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Retailers can no longer afford to adopt a laissez faire fair mentality when it comes to mobile advertising. Instead, mobile advertising traffic has risen past the level of desktop , but so far appears to be additive. The Rise of Mobile Advertising has Been Relentless.


Is Google Shopping Expanding the Mobile Carousel?


Hop on board because the mobile carousel just got a lot bigger. . Most recently, we tended to see 15-20 product listing ads (PLAs) when conducting a mobile search on Google. The post Is Google Shopping Expanding the Mobile Carousel?

Closing the Mobile Conversion Gap

Dynamic Yield

Despite this growth in mobile e-commerce, the bulk of the opportunity is still ahead. The post Closing the Mobile Conversion Gap appeared first on Dynamic Yield. Infographics Mobile Commerce Omnichannel Recommendations

From scrolling to sales: the future of mobile retailing

Retail Technology Review

Mobile retailing has become a pivotal milestone in consumer buying habits, with over half of online sales being made through mobile devices, reports IMRG By Craig Smith, VP of solutions & customer success, Amplience.

Using Mobile Push to Better Engage Customers on Your App


Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ”

3 Things to Help You Get Ready for Mobile World Congress Americas


With an estimated 30,000 people attending the debut of Mobile World Congress Americas (MWCA), it’s sure to become one of the premier events of the wireless industry. Not only will the event have a large exhibit hall but it’s agenda will “highlight core mobile technologies, consumer and industrial applications in the Internet of Things, the intersection of mobile with entertainment, content and media, and the leading role of the Americas region in driving global innovation.”.

The State of Personalization in Mobile Commerce

Dynamic Yield

Why do retailers struggle to drive conversions on mobile? The post The State of Personalization in Mobile Commerce appeared first on Dynamic Yield. Presentations

Thanksgiving Day: The Mobile Tipping Point


Thanksgiving Day mobile numbers are in and shoppers are spending with their thumbs! of traffic took place on a mobile device on Thanksgiving Day. While that’s a record for ChannelAdvisor and an interesting trend, the mobile order numbers are even more impressive. 53% of orders on Thanksgiving Day were driven through a mobile device. Mobile has historically had a low conversion rate, and Thanksgiving Day was no exception with a 2.1%

Franco Manca adds mobile and web ordering with help from Intelligent Business Systems

Retail Technology Review

Leading Neapolitan sourdough pizza brand Franco Manca, owned by restaurant group Fulham Shore, has added mobile and web ordering options to its customer offering following bespoke integration work with Intelligent Business Systems (IBS

The Top 3 Mistakes in Mobile Payment Systems


As more and more consumers use their mobile devices (smartphones and tablets) to shop, it has become increasingly important for savvy companies to invest in mobile payment systems. Mobile

Mobile Personalization: A $169 Billion Opportunity

Dynamic Yield

Mobile must become a top priority for any revenue-driven business. The post Mobile Personalization: A $169 Billion Opportunity appeared first on Dynamic Yield. Presentations

Why and how to include mobile location data in your customer journey analysis


Mobile location data is like web analytics for the real world. Unlike web analytics, mobile location data doesn’t produce mission critical insights independently, rather it needs to be analyzed in the right context.

Digital Store Technologies Take the Stage For Both Customer and Associate Experience.

Forrester eCommerce

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater?

Increase Customer Engagement With Mobile Apps


Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.)

Mobile Big Winner for Holiday to Date; Mobile Order Share Peaked on Thanksgiving


As we kick off Cyber Monday in earnest, we’re taking a look back over the holiday weekend and mobile is the clear winner. Thanksgiving Day specifically saw the greatest amount of mobile traffic and mobile orders.

8 Overlooked Mobile Design Best Practices You Need to Implement


93% of Internet users browse the Internet on a mobile device every day. It follows, then, that you should be working as hard as you can to optimize your online presence for mobile. To give you some guidance, I’ve put together 8 mobile design best practices you need to be following.

Join Our 2017 Global Mobile Executive Survey

Forrester eCommerce

For the past few years, Forrester has fielded a Global Mobile Executive Survey to understand and benchmark mobile initiatives. This year, we are updating the survey again to help marketers and business executives benchmark and mature their mobile strategy and services. Planning and organizing for the use of mobile technologies is a complex task. Integrating mobile […].

Mobile (POS) Payments: the Future of Retail


Millennials have never experienced a world devoid of mobile devices such as tablets and smartphones. So it comes as no surprise that mobile is one of the most vital trends for bricks and mortar stores to get on board with. Mobile Devices In-store.

Apple 10th Anniversary Of The iPhone – What’s Next?

Forrester eCommerce

artificial intelligence (AI) consumer mobile adoption consumer mobile devices mobile moments wearables Apple mobile smartphoneApple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones.

TradeGecko’s new iOS inventory mobile app helps wholesalers transform their business


TradeGecko, the leading inventory and order management system has launched TradeGecko Mobile to help businesses manage their inventory and run their business operations on iOS. TradeGecko Partners Mobile TradeGecko

Retailers on the Move with Mobile POS


More and more shoppers are walking into their favorite stores and consulting their mobile devices to help them make decisions. The Crucial Role of Mobile POS. Enter mobile POS. Full visibility to company-wide inventory is at the associates’ fingertips on a mobile device.

How to Prevent Mobile Fraud this Holiday Retail Season!

Demac Media

As expected, mobile is continuing to dominate, yet many retailers still aren’t prepared to handle the influx of sales and the fraud issues that come along with card-not-present (CNP) transactions conducted online or via mobile, leading to problems that are nastier than the Grinch on Christmas Eve.

How Retailers are Using Mobile Apps: the Good, the Bad, and the Opportunity


There’s no doubt that mobile shoppers are increasingly important to retailers. Mobile commerce will grow 58 percent this holiday season compared to last year, according to a recent prediction from eMarketer. The eMarketer team also forecasts that more than 16 percent of this year’s increase in overall holiday ecommerce sales will be driven by growth in mobile shopping. Retail brands should not be trying to monetize their mobile apps through advertising.

Sweet Tooth and Shopify Double Down on Mobile

Company Updates

Webinar: Improve Your Mobile Checkout Conversions

Blue Acorn

Earlier this year, Google drew a line in the sand, officially marking 2017 as the year of mobile first. Now’s the time for retailers to focus on mobile strategy, more specifically, how they can ensure a seamless flow through the buying journey.

Two thirds of retailers have readily embraced e-commerce British retailers lead the way in mobile e-commerce

Retail Technology Review

What impact is e-commerce having on retailers? This was the question that HR service provider, SD Worx, put to almost five hundred retailers with fifty to thousands of employees in Britain, Belgium, Germany, France and the Netherlands

The 25-Point Checklist for Optimizing Mobile Commerce Conversions

Dynamic Yield

The post The 25-Point Checklist for Optimizing Mobile Commerce Conversions appeared first on Dynamic Yield. A/B Testing eCommerce Optimization Web Personalization Mobile Commerce Omnichannel Recommendations Optimization Checklist Personalized Experiences

What You Can Learn From 5 of the Best Mobile Experiences

While previous generations may have responded with their television or cars, the majority of Millennials and Gen Xers actually respond with their mobile phones. If someone asked you what’s the one thing you can’t live without, what would you say? Commerce Tips

The Mobile Web: Small Screen, $169B Opportunity (Free Guide)

Dynamic Yield

Analysts expect mobile commerce to total $169B by the end of 2017. Learn how to personalize your entire customer journey to drive conversions in a mobile-first world. The post The Mobile Web: Small Screen, $169B Opportunity (Free Guide) appeared first on Dynamic Yield.

Channel Advice Episode 5: Optimizing Mobile Strategy With Google


Today’s episode was filmed live in Nashville at Catalyst 2017 , where we sat down with Sara Waters, agency development manager at Google in between her sessions throughout the week to talk mobile strategy. into your mobile strategy.

Why Mobile-Friendly Emails May Not Cut It: It’s Time to Get Responsive


In a recent Hubspot article on e-mail optimization, it was found that…: 48% of emails are opened on mobile devices. 69% of mobile users delete emails that aren’t optimized for mobile. In Layman’s terms, optimization relates to making an e-mail mobile friendly.

New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers


Mobile e-commerce buying behavior has changed the entire online retail market. As technology advances, mobile is becoming a crucial channel for e-commerce: mobile traffic is increasing exponentially. Every website has to have a mobile version.