INDUSTRY INSIGHTS YOUR PEERS ARE READING
By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. MORE
So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Consumer spending is up. MORE
Mobile devices are taking the Internet by storm. Nearly 56% of website traffic now comes from mobile devices. Mobile visitors aren’t converting as well as desktop visitors. Why is it difficult to convert mobile traffic into leads? Importance of Mobile Conversions. MORE
” Retailers are attaining this “love” in large part through advances in mobile technology. Via mobile, brands can communicate with customers at any time and place that is relevant for cultivating the long-term love. MORE
automotive brand experience consumer mobility customer experience ecosystem data management platforms (DMPs) mobile application platforms customer experience digital business digital transformation MORE
But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.” MORE
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. MORE
However, mobile self-checkout — using your smartphone to scan and even pay for your items — offers even more advantages for consumers and retailers. With mobile self-checkout, you can give them more detailed product information than you could ever give in the store. MORE
When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store. Successful mobile apps provide seamless, end-to-end experiences. MORE
Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple MORE
Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. MORE
Socket Mobile’s goal is to provide customers the convenience and performance in a barcode scanner that other data capture manufacturers don’t offer. Socket Mobile has 25 years of a sound status in mobile scanning, and is continuously pushing for improvement. MORE
But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? MORE
Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile. MORE
If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. Why are your mobile conversion rates so low? MORE
banking benchmarks digital business digital money management mobile apps mobile services user experience Banking Digital Banking Industry Wave Mobile BankingDigital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. MORE
3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. Sarah Personette, VP of Global Business Marketing at Facebook , shared that 40% of mobile web site visitors leave at three seconds of delay. MORE
In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout. MORE
But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce. Simplifying mobile payments. MORE
Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store. Retailers will broaden their reach and increase the likelihood […]. MORE
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. MORE
In addition, more than 60% of traffic during the month of November will come from mobile, which means retailers must absolutely bring their mobile A game. And that game plan should include a three-part strategy for bridging the mobile conversion gap. MORE
Now more than ever, mobile user experience (UX) is crucial in a time when users will bounce in seconds if the experience doesn’t meet their expectations. Many users begin their purchase journeys on mobile devices. Mobile Conversion Rate Tip 1: Typography. MORE
By Klaudia Tirico, Features Editor If Black Friday and Cyber Monday taught us anything, it’s that mobile is having a major moment right now. Mobile devices brought in 36.9% Additionally, 59% of shoppers are using their mobile phones in-store, according to Salesforce. MORE
But the addition of mobile behavioral data, in conjunction with cloud-based mapping programs, can uncover critical insights — such as shoppers’ activity before entering a store and their movements after leaving the store. MORE
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. MORE
Cyber Week is officially over. Black Friday and Cyber Monday – the two largest online selling days of the year… Ecommerce Research Holiday Ideas & Strategies MORE
It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. MORE
Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.) MORE
But a growing number of businesses are investing significantly in mobile printers, wearable devices, cordless barcode scanners and other digital technologies to enable their workers to take their technology with them as they move from one task to the next. MORE
Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ” MORE
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. MORE
Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […]. age of the customer banking mobile apps mobile marketing MORE
For a long time, that was the choice we had for building mobile experiences. Web apps can be mobile-optimized, but the experience is terrible. mobile application development mobile apps mobile engagement mobile moments mobile software & platforms mobile web web development development mobileWeb apps or native apps? And we all know the trade-off: native apps are really expensive, but give the best experience. MORE
153 PIN On Mobile And PIN On Glass Are Not The Same A case in point is the conflation of the terms “PIN on Glass” (PoG) and “PIN on Mobile” (PoM). PIN on Mobile, however, is an innovative technology designed to offer merchants a cost-effective avenue to card payment acceptance, whilst delivering the same security standards as a traditional POS terminal. How Secure Is PIN On Mobile? David Poole is the Global Head of Mobile POS Solutions at MYPINPAD. MORE
Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 MORE
Mobile sites come with their own unique set of requirements, and with more people than ever relying on their mobile phones to surf the web, it is incredibly important that you are optimizing your sites for mobile use. On mobile phones, people much prefer scrolling to clicking. MORE
Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. MORE
With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers. MORE
Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts. MORE
It provides shoppers with the benefit of seeing product content and related products after they scan it with the Tusk mobile app. As part of the display, one of the handbags was placed over an LED light storing mobile-friendly content data. By Glenn Taylor, Senior Editor On Nov. MORE
In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts. MORE
SEPTEMBER 21, 2017
Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. MORE
This year we evaluated the functionality and usability of six European retailer’s mobile apps. consumer mobile activities customer experience online retail retail user experience digital retail functionality mobileMy colleague Alex Causey and I have now finished the second European Retail Wave. For retailers with a pan-European presence we selected one European market in which to evaluate the retailer’s app [by selecting that market as the location within the app […]. MORE
Mobile Related Topics Forrester eCommerce
SEPTEMBER 28, 2018
banking benchmarks digital business digital money management mobile apps mobile services user experience Banking Digital Banking Industry Wave Mobile BankingDigital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite.
BigCommerce
SEPTEMBER 21, 2017
Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of.
Forrester eCommerce
DECEMBER 5, 2018
automotive brand experience consumer mobility customer experience ecosystem data management platforms (DMPs) mobile application platforms customer experience digital business digital transformation
Forrester eCommerce
MAY 15, 2018
Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile.
BigCommerce
APRIL 3, 2018
By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web.
Forrester eCommerce
JUNE 15, 2018
In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.
Forrester eCommerce
APRIL 30, 2018
Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store. Retailers will broaden their reach and increase the likelihood […].
Retail TouchPoints
NOVEMBER 8, 2018
In addition, more than 60% of traffic during the month of November will come from mobile, which means retailers must absolutely bring their mobile A game. And that game plan should include a three-part strategy for bridging the mobile conversion gap.
Zmags
MAY 4, 2017
Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4
Forrester eCommerce
NOVEMBER 5, 2018
This year we evaluated the functionality and usability of six European retailer’s mobile apps. consumer mobile activities customer experience online retail retail user experience digital retail functionality mobileMy colleague Alex Causey and I have now finished the second European Retail Wave. For retailers with a pan-European presence we selected one European market in which to evaluate the retailer’s app [by selecting that market as the location within the app […].
BigCommerce
JULY 21, 2017
If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. Why are your mobile conversion rates so low?
Forrester eCommerce
MAY 31, 2018
Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […]. age of the customer banking mobile apps mobile marketing
Retail TouchPoints
JULY 12, 2017
” Retailers are attaining this “love” in large part through advances in mobile technology. Via mobile, brands can communicate with customers at any time and place that is relevant for cultivating the long-term love.
Retail TouchPoints
JANUARY 17, 2018
Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple
Retail TouchPoints
NOVEMBER 8, 2017
With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers.
Retail TouchPoints
JUNE 6, 2018
But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy?
Zaius
DECEMBER 7, 2017
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.
Steve Dennis
NOVEMBER 9, 2017
It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store.
Zaius
APRIL 3, 2017
Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.)
Forrester eCommerce
MARCH 14, 2018
Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility.
Retail TouchPoints
JANUARY 22, 2018
But a growing number of businesses are investing significantly in mobile printers, wearable devices, cordless barcode scanners and other digital technologies to enable their workers to take their technology with them as they move from one task to the next.
Zaius
DECEMBER 7, 2017
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.
Zaius
DECEMBER 7, 2017
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.
Zaius
APRIL 7, 2017
Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel.
Zaius
MARCH 20, 2017
Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ”
Retail TouchPoints
APRIL 25, 2017
But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”
Zaius
MAY 4, 2017
Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts.
Forrester eCommerce
OCTOBER 9, 2018
For a long time, that was the choice we had for building mobile experiences. Web apps can be mobile-optimized, but the experience is terrible. mobile application development mobile apps mobile engagement mobile moments mobile software & platforms mobile web web development development mobileWeb apps or native apps? And we all know the trade-off: native apps are really expensive, but give the best experience.
Teamwork Retail
JANUARY 4, 2018
Socket Mobile’s goal is to provide customers the convenience and performance in a barcode scanner that other data capture manufacturers don’t offer. Socket Mobile has 25 years of a sound status in mobile scanning, and is continuously pushing for improvement.
Forrester eCommerce
JUNE 7, 2018
In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.
SellBrite
JANUARY 17, 2018
But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce. Simplifying mobile payments.
Retail TouchPoints
MARCH 17, 2017
However, mobile self-checkout — using your smartphone to scan and even pay for your items — offers even more advantages for consumers and retailers. With mobile self-checkout, you can give them more detailed product information than you could ever give in the store.
Retail TouchPoints
OCTOBER 5, 2017
3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. Sarah Personette, VP of Global Business Marketing at Facebook , shared that 40% of mobile web site visitors leave at three seconds of delay.
BigCommerce
SEPTEMBER 4, 2018
So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Consumer spending is up.
Retail TouchPoints
JULY 2, 2018
PIN On Mobile And PIN On Glass Are Not The Same A case in point is the conflation of the terms “PIN on Glass” (PoG) and “PIN on Mobile” (PoM). PIN on Mobile, however, is an innovative technology designed to offer merchants a cost-effective avenue to card payment acceptance, whilst delivering the same security standards as a traditional POS terminal. How Secure Is PIN On Mobile? David Poole is the Global Head of Mobile POS Solutions at MYPINPAD.
Klaviyo
MARCH 20, 2018
Mobile devices are taking the Internet by storm. Nearly 56% of website traffic now comes from mobile devices. Mobile visitors aren’t converting as well as desktop visitors. Why is it difficult to convert mobile traffic into leads? Importance of Mobile Conversions.
Retail TouchPoints
NOVEMBER 30, 2017
By Klaudia Tirico, Features Editor If Black Friday and Cyber Monday taught us anything, it’s that mobile is having a major moment right now. Mobile devices brought in 36.9% Additionally, 59% of shoppers are using their mobile phones in-store, according to Salesforce.
UpSellIt
JUNE 6, 2017
Mobile sites come with their own unique set of requirements, and with more people than ever relying on their mobile phones to surf the web, it is incredibly important that you are optimizing your sites for mobile use. On mobile phones, people much prefer scrolling to clicking.
Retail TouchPoints
MAY 19, 2017
When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store. Successful mobile apps provide seamless, end-to-end experiences.
BigCommerce
NOVEMBER 29, 2018
Cyber Week is officially over. Black Friday and Cyber Monday – the two largest online selling days of the year… Ecommerce Research Holiday Ideas & Strategies
Retail TouchPoints
NOVEMBER 3, 2017
It provides shoppers with the benefit of seeing product content and related products after they scan it with the Tusk mobile app. As part of the display, one of the handbags was placed over an LED light storing mobile-friendly content data. By Glenn Taylor, Senior Editor On Nov.
ROI Revolution
OCTOBER 4, 2018
Now more than ever, mobile user experience (UX) is crucial in a time when users will bounce in seconds if the experience doesn’t meet their expectations. Many users begin their purchase journeys on mobile devices. Mobile Conversion Rate Tip 1: Typography.
Retail TouchPoints
NOVEMBER 17, 2017
But the addition of mobile behavioral data, in conjunction with cloud-based mapping programs, can uncover critical insights — such as shoppers’ activity before entering a store and their movements after leaving the store.
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