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The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ? Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a caveat: mobile abandonment is extremely high. In fact, over 85% of mobile shopping carts wind up abandoned. Making the Most of Mobile. MORE
The second lane is where mobile technology lives, and it couldn’t be more of a contrast. Unfortunately, the mobile spend capacity and business requirements are not as dynamic as these trends, so creating a mobility program for those needs is no small feat. How does one stay current to deliver a modern and satisfactory user experience while also getting the most out of their investments in mobile technology? Ross Homans Stratix mobile mobility as a service MORE
By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Even the “Mobilegeddon” update of 2015, which promoted “mobile friendly” sites in the search results, did not approach the importance of what’s about to happen. Google’s Mobile-First Index. MORE
With technological advancements, we've seen an explosion in mobile eCommerce. In fact, mobile eCommerce trends show that shoppers are using mobile devices in new ways to interact with brands and purchase their products. 5 Mobile eCommerce Examples. MORE
In his new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!) , NewStore Founder and CEO Stephan Schambach shares how the proliferation of mobile is changing retail as we know it — and how retailers must build a road map for mobile success via technology, data, loyalty programs and the brand itself. ” Retailers are attaining this “love” in large part through advances in mobile technology. MORE
According to BigCommerce, mobile eCommerce sales are expected to account for 54% of total eCommerce sales by 2021. If your eCommerce website is not optimized for mobile, you could be missing out on valuable revenue. Mobile eCommerce Best Practices. MORE
But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.” As the title of her session indicated, Mobile Is Not A Channel. MORE
That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 From the above figures, it is clear that eCommerce mobile apps are a huge success. . In this write-up, we will discuss how an eCommerce mobile app can gain your business more customers. Shoppers Love Mobile Apps. MORE
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience. MORE
Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple MORE
It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? With many shoppers starting and ending their shopping journey on mobile , it is imperative that businesses optimize for mobile commerce. 6 ways to optimize mobile commerce: 1. Mobile Commerce MORE
Contributed by Dipesh Hinduja, Mobile Solutions Architect at Stratix. Putting a mobile device into the hands of a retail associate is rapidly becoming a key, revenue-driving part of that strategy. Associate mobile is key to the future of retail. . Mobile POS. MORE
In 2018 as per Statistica, globally mobile app revenues were approximately 365 billion U.S. dollars and as per their estimates the mobile app revenue will plunge to more than 935 billion U.S. Imagine an independent business trying to scale and increase sales via traditional modes of selling rather than opting for a retail mobile eCommerce app? eCommerce mobile apps have become the most preferred and interactive relation between businesses and clientele. MORE
Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. And unfortunately, this is a big problem that many retailers with mobile apps still have – many brands design apps with a “mobile first, mobile only” mentality, forgetting that the majority of shoppers not only move frequently between mobile and web, they do so specifically at purchase. MORE
But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? A Mobile Lifestyle Strategy is one that reflects how customers engage with your company, and the path and channels you might offer customers to obtain your product and/or service. MORE
You’re more likely to be reading this on your smartphone or mobile device than on desktop. In the past decade,… Ecommerce Marketing ecommerce marketing mobile marketing sms marketing MORE
If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be. Like sleeping on an airplane, shopping on an iPhone or other mobile device still doesn’t feel quite right most of the time. MORE
They rely heavily on end-to-end mobility to lower costs while increasing efficiency on all fronts, including inventory, data management and even sales and customer service Employing mobile solutions has become an industry standard, but many retailers stumble when it comes to ensuring issue-free software development and application. This mobile dependency makes it vital to have a clear connection between the software development process and the end users. MORE
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience. MORE
In addition, more than 60% of traffic during the month of November will come from mobile, which means retailers must absolutely bring their mobile A game. And that game plan should include a three-part strategy for bridging the mobile conversion gap. MORE
Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. As many as 72% of Zulily orders are placed from mobile devices, giving more credibility to the idea that online retailers should primarily cater to these devices. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized. MORE
Now more than ever, mobile user experience (UX) is crucial in a time when users will bounce in seconds if the experience doesn’t meet their expectations. Many users begin their purchase journeys on mobile devices. Mobile Conversion Rate Tip 1: Typography. MORE
After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. Rob shared that best-in-class brands are now “designing mobile-first and moving outward,” to ensure the experience is easy for shoppers as they tap and swipe. By Alicia Esposito, Content Strategist. MORE
Over 70% of the retailer's online traffic is coming from mobile devices, and the company's tech efforts are aimed at improving that shopping experience MORE
It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. shoppers will visit a retailer’s site using a mobile device than a desktop computer. It would appear that there is no going back in the move to mobile. MORE
Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise. MORE
But a growing number of businesses are investing significantly in mobile printers, wearable devices, cordless barcode scanners and other digital technologies to enable their workers to take their technology with them as they move from one task to the next. All of which begs the question: What’s the payoff of mobile printers? Mobile RFID printing may one day become practical, but the technology that exists today is mostly experimental. MORE
Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ” Two weeks went by, and despite the fact that I was regularly engaging with each app/each retailer’s merchandise, I didn’t receive a single push notification or mobile message. MORE
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience. MORE
By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. Here are just a few reasons why every retailer should have a mobile app: They allow customers to interact with the brand, even when on the go: People value convenience — that’s one of the major reasons that the e-Commerce movement has been successful. Nevertheless, no matter how advanced they are, mobile apps offer convenience to the modern shopper. MORE
As mobile becomes the default shopping device, Plobal gets on board the Shopify Plus Technology Partner Program to help high-volume merchants increase mobile revenues by engaging their most loyal customers. Internet Retailing Mobile Computers MORE
By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile point-of-sale (POS) systems offer an affordable and easy way for both large enterprises and SMBs to accept payment cards on the go. However, managing a fleet of mobile devices spread across multiple locations can be arduous and costly, especially for SMBs. Kiosk Mode Having a kiosk mode enables a company to turn any mobile device into a purpose-specific kiosk, including a POS system. MORE
Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags. Ecommerce Best Practices ecommerce website design mobile retail marketing omnichannel retail MORE
Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion. MORE
With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers. mobile apps mobile customer acquisition mobile shopping Editor Q&A MORE
Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts. But mobile push is additionally a great way to re-engage customers who haven’t visited a retailer’s app in awhile. More specifically, how can you re-engage your mobile shoppers using a push message? MORE
As people continue to get comfortable with the idea of carrying out transactions on their phones, smart retailers will make sure that every potential purchasing journey, whether it’s on the mobile web or in a mobile app, is able to give the customer the personalized, seamless, and cohesive experience they desire. But at the same time, mobile users can be fickle. Now, you might be asking, what is the benefit of having a mobile app versus a web site optimized for mobile? MORE
SEPTEMBER 21, 2017
Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”. Make Mobile Count. Make Mobile Count. Mobile: 1.5%. MORE
Mobile Related Topics Retail Technology Review
MARCH 12, 3500
As mobile becomes the default shopping device, Plobal gets on board the Shopify Plus Technology Partner Program to help high-volume merchants increase mobile revenues by engaging their most loyal customers. Internet Retailing Mobile Computers
Retail Technology Review
FEBRUARY 19, 9100
Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.
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BigCommerce
SEPTEMBER 21, 2017
Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. My next question was easy –– it was falling out of my mouth as I was gawking: “How did you get mobile conversion so high?”. Make Mobile Count. Make Mobile Count. Mobile: 1.5%.
BigCommerce
JULY 2, 2020
You’re more likely to be reading this on your smartphone or mobile device than on desktop. In the past decade,… Ecommerce Marketing ecommerce marketing mobile marketing sms marketing
Retail TouchPoints
AUGUST 26, 2019
The second lane is where mobile technology lives, and it couldn’t be more of a contrast. Unfortunately, the mobile spend capacity and business requirements are not as dynamic as these trends, so creating a mobility program for those needs is no small feat. How does one stay current to deliver a modern and satisfactory user experience while also getting the most out of their investments in mobile technology? Ross Homans Stratix mobile mobility as a service
BigCommerce
APRIL 3, 2018
By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Even the “Mobilegeddon” update of 2015, which promoted “mobile friendly” sites in the search results, did not approach the importance of what’s about to happen. Google’s Mobile-First Index.
|
Groove
APRIL 17, 2020
According to BigCommerce, mobile eCommerce sales are expected to account for 54% of total eCommerce sales by 2021. If your eCommerce website is not optimized for mobile, you could be missing out on valuable revenue. Mobile eCommerce Best Practices.
Retail TouchPoints
MAY 13, 2019
As people continue to get comfortable with the idea of carrying out transactions on their phones, smart retailers will make sure that every potential purchasing journey, whether it’s on the mobile web or in a mobile app, is able to give the customer the personalized, seamless, and cohesive experience they desire. But at the same time, mobile users can be fickle. Now, you might be asking, what is the benefit of having a mobile app versus a web site optimized for mobile?
Retail TouchPoints
JANUARY 17, 2018
Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple
Groove
APRIL 6, 2020
With technological advancements, we've seen an explosion in mobile eCommerce. In fact, mobile eCommerce trends show that shoppers are using mobile devices in new ways to interact with brands and purchase their products. 5 Mobile eCommerce Examples.
RetailMinded
SEPTEMBER 29, 2020
Contributed by Dipesh Hinduja, Mobile Solutions Architect at Stratix. Putting a mobile device into the hands of a retail associate is rapidly becoming a key, revenue-driving part of that strategy. Associate mobile is key to the future of retail. . Mobile POS.
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Retail TouchPoints
NOVEMBER 8, 2018
In addition, more than 60% of traffic during the month of November will come from mobile, which means retailers must absolutely bring their mobile A game. And that game plan should include a three-part strategy for bridging the mobile conversion gap.
Retail TouchPoints
FEBRUARY 13, 2019
Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. As many as 72% of Zulily orders are placed from mobile devices, giving more credibility to the idea that online retailers should primarily cater to these devices. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.
Retail TouchPoints
JULY 12, 2017
In his new book: Makeover: How Mobile Flipped The Shopping Cart (And What To Do About It!) , NewStore Founder and CEO Stephan Schambach shares how the proliferation of mobile is changing retail as we know it — and how retailers must build a road map for mobile success via technology, data, loyalty programs and the brand itself. ” Retailers are attaining this “love” in large part through advances in mobile technology.
UpSellIt
AUGUST 28, 2019
The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ? Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a caveat: mobile abandonment is extremely high. In fact, over 85% of mobile shopping carts wind up abandoned. Making the Most of Mobile.
Zaius
APRIL 3, 2017
Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.
Elsner
APRIL 23, 2020
That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 From the above figures, it is clear that eCommerce mobile apps are a huge success. . In this write-up, we will discuss how an eCommerce mobile app can gain your business more customers. Shoppers Love Mobile Apps.
Retail TouchPoints
NOVEMBER 8, 2017
With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. Mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via an app is $64.96. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers. mobile apps mobile customer acquisition mobile shopping Editor Q&A
Retail TouchPoints
OCTOBER 28, 2019
By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile point-of-sale (POS) systems offer an affordable and easy way for both large enterprises and SMBs to accept payment cards on the go. However, managing a fleet of mobile devices spread across multiple locations can be arduous and costly, especially for SMBs. Kiosk Mode Having a kiosk mode enables a company to turn any mobile device into a purpose-specific kiosk, including a POS system.
Zaius
DECEMBER 7, 2017
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience.
BigCommerce
JULY 21, 2017
If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be. Like sleeping on an airplane, shopping on an iPhone or other mobile device still doesn’t feel quite right most of the time.
Steve Dennis
NOVEMBER 9, 2017
It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store. shoppers will visit a retailer’s site using a mobile device than a desktop computer. It would appear that there is no going back in the move to mobile.
Retail TouchPoints
NOVEMBER 4, 2019
By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. Here are just a few reasons why every retailer should have a mobile app: They allow customers to interact with the brand, even when on the go: People value convenience — that’s one of the major reasons that the e-Commerce movement has been successful. Nevertheless, no matter how advanced they are, mobile apps offer convenience to the modern shopper.
Retail TouchPoints
JUNE 6, 2018
But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? A Mobile Lifestyle Strategy is one that reflects how customers engage with your company, and the path and channels you might offer customers to obtain your product and/or service.
Zmags
MAY 4, 2017
Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4 The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags. Ecommerce Best Practices ecommerce website design mobile retail marketing omnichannel retail
Zaius
DECEMBER 7, 2017
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience.
Zaius
DECEMBER 7, 2017
On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. More and more ecommerce shoppers are looking on mobile, yet many of them still make the final purchase on a desktop. It’s likely because very few brands offer a great mobile shopping experience.
Retail TouchPoints
JANUARY 22, 2018
But a growing number of businesses are investing significantly in mobile printers, wearable devices, cordless barcode scanners and other digital technologies to enable their workers to take their technology with them as they move from one task to the next. All of which begs the question: What’s the payoff of mobile printers? Mobile RFID printing may one day become practical, but the technology that exists today is mostly experimental.
GetElastic
FEBRUARY 8, 2019
It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? With many shoppers starting and ending their shopping journey on mobile , it is imperative that businesses optimize for mobile commerce. 6 ways to optimize mobile commerce: 1. Mobile Commerce
retaildive
JUNE 1, 2020
Over 70% of the retailer's online traffic is coming from mobile devices, and the company's tech efforts are aimed at improving that shopping experience
ROI Revolution
OCTOBER 4, 2018
Now more than ever, mobile user experience (UX) is crucial in a time when users will bounce in seconds if the experience doesn’t meet their expectations. Many users begin their purchase journeys on mobile devices. Mobile Conversion Rate Tip 1: Typography.
Zaius
APRIL 7, 2017
Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. And unfortunately, this is a big problem that many retailers with mobile apps still have – many brands design apps with a “mobile first, mobile only” mentality, forgetting that the majority of shoppers not only move frequently between mobile and web, they do so specifically at purchase.
Elsner
MAY 20, 2020
In 2018 as per Statistica, globally mobile app revenues were approximately 365 billion U.S. dollars and as per their estimates the mobile app revenue will plunge to more than 935 billion U.S. Imagine an independent business trying to scale and increase sales via traditional modes of selling rather than opting for a retail mobile eCommerce app? eCommerce mobile apps have become the most preferred and interactive relation between businesses and clientele.
Retail TouchPoints
JANUARY 21, 2019
They rely heavily on end-to-end mobility to lower costs while increasing efficiency on all fronts, including inventory, data management and even sales and customer service Employing mobile solutions has become an industry standard, but many retailers stumble when it comes to ensuring issue-free software development and application. This mobile dependency makes it vital to have a clear connection between the software development process and the end users.
Zaius
MARCH 20, 2017
Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ” Two weeks went by, and despite the fact that I was regularly engaging with each app/each retailer’s merchandise, I didn’t receive a single push notification or mobile message.
Retail TouchPoints
APRIL 25, 2017
But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.” As the title of her session indicated, Mobile Is Not A Channel.
Zaius
MAY 4, 2017
Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts. But mobile push is additionally a great way to re-engage customers who haven’t visited a retailer’s app in awhile. More specifically, how can you re-engage your mobile shoppers using a push message?
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