Retail TouchPoints

JUNE 12, 2024

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. I’ve just seen numerous cases where prioritising omnichannel outcomes has inadvertently sidelined the effectiveness of your mobile advertising and DCX.

Mobile 260

Mobile Retail Social Media Omnichannel 260

Retail TouchPoints

NOVEMBER 7, 2024

The rapid adoption of mobile apps has led to a similar boom in mobile commerce, leading mobile brands to quickly adopt payment Software Development Kits (SDKs) to add functionality quickly and efficiently. As mobile commerce increases, so do cyberattacks.

Payment Services 260

Payment Services Merchant Services Payments Mobile Payments 260

Retail TouchPoints

JULY 5, 2024

Athletic retailer WSS , which is owned by Foot Locker , will deploy the Aptos One mobile POS solution across its more than 100 U.S. The retailer hopes to enhance the in-store experience and reduce hardware requirements as it actively expands its store footprint.

POS 271

POS Mobile Information Technology 271

Forrester eCommerce

SEPTEMBER 11, 2024

To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.

Banking 273

Banking Mobile Financial Services Management 273

Forrester eCommerce

JULY 18, 2024

Mobile devices are ubiquitous and an essential business platform for many organizations. Like early desktop PCs, the security of mobile devices was left to the OS manufacturers, and just as for desktops, this is no longer an adequate line of defense.

Mobile 273

Mobile Download 273

Retail TouchPoints

AUGUST 22, 2024

These items have been popular in the secondhand market for years, but now there is another consumer good taking the spotlight in the “recommerce” market: mobile phones. The mobile phone space also felt this shift to more intentional purchasing decisions — in 2022, sales of mobile phones in the secondary market totaled $35.9

Mobile 250

Mobile Consumer Goods Consumer Electronics 250

Forrester eCommerce

JUNE 11, 2021

Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. In some ways, you could say […].

Mobile 421

Mobile Customer Customer Experience Technology 421

Forrester eCommerce

SEPTEMBER 19, 2024

When it comes to mobile device security, barely half of organizations are using unified endpoint management (UEM). Find out why security teams overlook mobile devices in this preview of our upcoming Security & Risk Summit. That's like locking the front door and leaving the side door wide open.

Mobile 259

Mobile Management Technology 259

Forrester eCommerce

JULY 24, 2024

When I mention Forrester’s exciting new research strand around the future of mobility, a surprising number of people often — wrongly — think I just mean cars, electric vehicles or autonomous mobility.

Mobile 243

Mobile Automotive Customer 243

Retail TouchPoints

FEBRUARY 8, 2024

” The Family Dollar mobile app allows consumers to access timely ads , local inventory levels and other planning tools. Mobile apps have become a notable investment opportunity for these retailers, because they can inform consumers and empower them to make the best possible decisions.

Mobile 281

Mobile Consumer Fulfillment Retail 281

Forrester eCommerce

SEPTEMBER 12, 2024

Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.

Banking 273

Banking Mobile Financial Services Management 273

Forrester eCommerce

OCTOBER 8, 2024

In an era, where people have started doing everything on their phone: is your bank’s mobile app evolving at the pace of your customers’ expectations? Our latest Digital Experience Review of Indian mobile banking apps is just out. It reveals a landscape ripe with innovation yet marked by notable gaps in customer experience (CX).

Banking 195

Banking Mobile Customer Experience Customer 195

Forrester eCommerce

MAY 11, 2024

Today’s Indian customers are finding that their mobile banking apps are lagging behind digital trends. Customers always want an experience better than the last one – and digital leaders need to understand that to stay relevant. And they might not wait around until the apps catch up. Banks must go beyond and be bold in […]

Banking 221

Banking Mobile Customer 221

Forrester eCommerce

JANUARY 8, 2025

The automotive sector's vision of cars that are connected, autonomous, shared, and electric (CASE) becomes more interesting when it's applied to the entire mobility ecosystem, which is what we're doing at Forrester.

Mobile 195

Mobile Automotive Customer 195

Forrester eCommerce

OCTOBER 23, 2024

Find out more in our 2025 predictions for smart manufacturing and mobility. After a challenging 2024, manufacturing and transportation firms and leaders will use technology to adapt to the tricky environment in which they and their customers find themselves.

Mobile 195

Mobile Technology Customer Automotive 195

Forrester eCommerce

APRIL 9, 2024

In 2024, MWC was about all tech topics, particularly the big themes of AI and APIs, going beyond just telco themes.

Mobile 293

Mobile Management Technology Customer 293

Retail TouchPoints

AUGUST 6, 2024

Sainsbury’s will upgrade 22,500 checkouts across its supermarkets, convenience stores and fuel stations with cloud-based POS and analytics solutions from NCR Voyix.

POS 250

POS Mobile Point of Sale Technology 250

Forrester eCommerce

JUNE 14, 2021

Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change?

Technology 545

Technology Mobile Information Customer 545

Forrester eCommerce

JULY 12, 2021

But in its journey to the cloud TMS embedded AI, added mobile geolocation. TMS used to streamline operations and reduce logistics costs. It shifted focus from cost to customer and employee experience.

Technology 497

Technology Management Mobile Operations 497

FastSpring

JANUARY 9, 2025

In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus about his thoughts on: What winning strategies AAA and AA publishers use for D2C in mobile. Why these strategies actually can result in >50% revenue coming from D2C. David Vogelpohl (FastSpring) (05:45) Excellent.

Games 126

Games Payments Mobile Merchant Services 126

Forrester eCommerce

SEPTEMBER 22, 2020

For IT and business leaders, success in the 2010s meant capitalizing on innovative commercial IT (think cloud and mobile). […]. It’s imperative that IT and business leaders prepare for 10 years unlike any others.

Mobile 493

Mobile Other Information Technology 493

Groove

JANUARY 13, 2025

Omnichannel Integration Omnichannel integration ensures a seamless experience across all touchpoints, blending online and offline interactions: Unified Catalogs : Customers who access products through physical locations, mobile apps, and websites see consistent product details and pricing.

eCommerce Platforms 365

eCommerce Platforms B2B Payment Services eCommerce 365

Forrester eCommerce

OCTOBER 30, 2023

Recently, the Reserve Bank of India (RBI) has imposed a ban on Bank of Baroda’s mobile banking app – BoB World. But why did this happen, and what can we learn from it? Let us dive into the details. This unsettling issue involved a series of actions which led to fraudulent actions by some of […]

Banking 397

Banking Mobile Technology 397

BigCommerce

JUNE 16, 2022

With COVID-19 accelerating pre-pandemic trends such as mobile commerce and… Needless to say, ecommerce is an industry of endless change.

eCommerce 419

eCommerce Mobile BigCommerce 419

Forrester eCommerce

NOVEMBER 10, 2023

Maybe increasingly quickly if I think about my own career from implementing ERP on Windows 95 to embracing the internet in a late nineties dot-com to evangelizing mobile in the noughties, all they way to today when we get to generative AI. We adapt to new technology very quickly. A year ago […]

Mobile 417

Mobile Technology Customer Experience Customer 417

Retail TouchPoints

DECEMBER 2, 2024

Online Shopping Continues its Shift Toward Mobile Consumers also continued to shift their online shopping to mobile devices, a trend that has been steadily growing for the past several years. “And now they have 64% more customers they can target with this goal in mind.” Salesforce reported that AI and AI agents drove $14.1

Merchant Services 273

Merchant Services Apparel Jewelry Beauty and Health 273

Retail TouchPoints

DECEMBER 16, 2024

Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply offers a number of tools that enable inventory visibility, seamless service and fast checkout. RTP: Tractor Supply won a Brand Experience Award this year for the enhancements it has made to the branded mobile app.

Payment Services 248

Payment Services Supplies Mobile Live Chat 248

Retail TouchPoints

NOVEMBER 28, 2024

Mobile-first consumers: With 91% of shoppers using a smartphone to make purchases, mobile commerce sales are expected to account for 62% of all retail sales by 2027. Mobile wallets provide the convenience shoppers have come to expect. Reducing friction provides convenience, increases conversion and lowers cart abandonment rates.

Payment Services 275

Payment Services Payments Merchant Services Omnichannel 275

Forrester eCommerce

FEBRUARY 16, 2023

One way to do this is through making your company’s websites and mobile apps more accessible. With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. Annually, the disability community has a disposable income of $1.9

Retail 370

Retail Mobile Marketing Customer Experience 370

Forrester eCommerce

AUGUST 25, 2023

The conference allowed consumers of GIS like National Oceanic and Atmospheric Administration (NOAA) and Exxon Mobil to demonstrate use cases where they applied those solutions. In July 2023, we attended the Esri User Conference in San Diego, which with 20,000 attendees is the world’s largest geographic information systems (GIS) conference.

Mobile 369

Mobile Information Consumer Technology 369

Retail TouchPoints

MAY 20, 2024

Ulta Beauty Category: Digital Innovation EE Studio & YourStudio Coach & ZERO10 Tractor Supply Company Bob’s Discount Furniture Category: Last Mile & Fulfillment Experience True Classic Home Chef Category: Marketing Campaigns for the Complete Shopper Journey Bob Evans Farms & InMarket Hot Topic Category: Mobile & Social Optimization (..)

Customer Retention 282

Customer Retention Fulfillment Mobile Customer Experience 282

Groove

DECEMBER 12, 2024

Incorporating the major SEO trends of 2024including mobile-first indexing (and ensuring that your site benefits from mobile-first SEO), working to appeal to Googles experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) framework, and prioritizing Core Web Vitalscan help set you up for success in your eCommerce business.

BigCommerce 266

BigCommerce SEO Mobile Improvements 266

Forrester eCommerce

AUGUST 11, 2022

Tech execs who continue to rely on traditional tech talent pipelines will increasingly see diminishing returns as talent adopts greater geographic mobility and requires […].

Marketing 73

Marketing Mobile 73

Retail TouchPoints

OCTOBER 29, 2024

Over the past decade, mobile phone usage has skyrocketed, and users check their phones more than 50 times per day. Mobile transactions account for a growing percentage of ecommerce sales every year and are expected to represent 60% of all ecommerce revenue by 2028. In-app video ads see click-through rates 7.5

Gifts 276

Gifts Social Media Mobile Games 276

Retail TouchPoints

DECEMBER 27, 2024

With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical. Our deepest, most nuanced insights around this generation come courtesy of our mobile-first, conversational research technology.

Social Media 260

Social Media Retail Shipping Costs Mobile 260