Groove

NOVEMBER 1, 2024

While it may not be the most important factor when it comes to SEO rankings , the appearance of a website is highly important when you want to make the right impression on your customers. With BigCommerce, you have the option to use pre-designed standard themes or build your own custom themes. But which one is the best choice?

BigCommerce 308

BigCommerce Customer eCommerce Shopify 308

Groove

OCTOBER 9, 2024

With an optimized email marketing customer journey, you can guide and nurture a potential buyer from the first interaction all the way to the purchase. To help you get started, let's take a look at the top practices, tips, and tools eCommerce stores can use to optimize their email marketing customer journey for more engagement and sales.

Marketing 341

Marketing Customer Customer Retention Recommendation 341

Retail TouchPoints

NOVEMBER 5, 2024

Retailers can avoid this problem by tapping into customer authentication psychology. It’s because customers actively reject change. As a retailer, your login process affects customer behavior and loyalty. What might sound like an unlikely scenario happens all the time – a FIDO Alliance study found that U.S.

Payment Services 266

Payment Services Customer Customer Retention Retail 266

Forrester eCommerce

FEBRUARY 16, 2024

Imagine having a butler who anticipates and serves your needs. In Gotham City, Alfred ensures Batman’s utility belt is always stocked. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands.

Management 434

Management Customer Customer Experience B2C 434

Retail TouchPoints

JANUARY 9, 2025

Prioritizing Customer Lifetime Value Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth. Instead, its imperative that brands identify and market to those who are most likely to generate a high revenue over the customer lifecycle.

Customer 250

Customer Marketing Social Media Customer Data 250

Forrester eCommerce

JULY 23, 2024

GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.

Customer 413

Customer Information Technology Operations 413

Forrester eCommerce

SEPTEMBER 22, 2023

On Sept 21, Cisco announced its intention to buy Splunk for $28B in cash, it’s largest acquisition ever and fourth this year. This is a massive investment and win for Cisco from two perspectives: observability and security. Cisco’s full-stack observability platform could catapult into relevance against established competitors overnight.

Customer 494

Customer Information Operations Technology 494

Retail TouchPoints

JANUARY 17, 2025

But instead of leaning on rigid policies that risk driving customers away, retailers can use this as an opportunity to rethink returns. Customer-first strategies that not only reduce returns but also boost experience and loyalty. Offer proactive customer support using predictive analytics.

Customer 157

Customer Customer Experience Recommendation Technology 157

Forrester eCommerce

JANUARY 16, 2025

Enhancing both brand experience and customer experience has a multiplicative revenue impact. Learn about our new framework for measuring and analyzing the two and how it can point you toward avenues for growth.

Customer Experience 195

Customer Experience Customer B2C B2B 195

Forrester eCommerce

MAY 21, 2024

They are the face of your brand to your customers, providing critical empathy and solving important problems. Agents also spend a lot of time performing rote tasks for customers […] Let me start by stating the obvious: Automation has its best home in the contact center. At many brands, agents make up 10% of the workforce.

Customer 525

Customer Customer Experience 525

Forrester eCommerce

FEBRUARY 5, 2024

In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.

Definition 523

Definition Marketing Customer 523

Groove

JANUARY 13, 2025

With tools like AI, predictive analytics, and robust eCommerce platforms, businesses can streamline operations, expand their reach, and deliver superior customer experiences. Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay.

eCommerce Platforms 365

eCommerce Platforms B2B Payment Services eCommerce 365

Forrester eCommerce

AUGUST 6, 2024

With the July 19th incident that impacted CrowdStrike Falcon® customers globally, CrowdStrike has significantly damaged customer trust.

Improvements 509

Improvements Customer Management 509

Forrester eCommerce

JUNE 20, 2024

Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity Lifecycle and how it can drive durable, long-term revenue growth.

B2B 473

B2B Marketing Customer 473

Forrester eCommerce

FEBRUARY 14, 2024

Learn what's needed to prioritize every decision through the lens of the customer providing exceptional experiences. Experience-fueled growth is on the rise creating a rapid and sustainable business advantage.

Customer 468

Customer B2B Marketing 468

Forrester eCommerce

AUGUST 13, 2024

Chances are that your organization is lying to itself about the quality of the customer experience (CX) it provides. But this lie is so pleasant, so comforting, that organizations continue to tell it even as the problems it creates pile up. The lie is based on fairy-tale data — data that tells a charming fiction […]

Customer Experience 458

Customer Experience Customer B2B Management 458

Forrester eCommerce

MARCH 13, 2024

People with disabilities are a valuable resource to firms looking to innovate and create new ways of working with their customers.

Customer 435

Customer Financial Services Banking Customer Experience 435

Forrester eCommerce

AUGUST 1, 2024

Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications.

Technology 460

Technology Customer Information Customer Experience 460

Forrester eCommerce

FEBRUARY 22, 2024

During the Predictions 2024 webinar, we got a lot of great questions around how genAI will affect customer-facing functions like marketing, CX, and sales. Check out our answers.

Webinar 441

Webinar Marketing Customer Customer Experience 441

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 468

Technology Marketing Channel Consumer 468

Retail TouchPoints

JANUARY 1, 2025

According to PwC, businesses that reduce friction for consumers and empower all employees to make things right whether through returns, price adjustments or other policies bring higher customer satisfaction and more forgiveness. This point is critical because even when customers love a company or product, 59% of shoppers in the U.S.

Management 290

Management Shipping Costs Reference Retail 290

Forrester eCommerce

APRIL 30, 2024

This year’s CX Summit North America will feature our latest insights into how AI will impact company culture, DEI priorities, customer experience, and more.

Customer Experience 416

Customer Experience Customer 416

Groove

OCTOBER 10, 2024

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. Shopify Email Marketing Overview Email marketing for Shopify involves strategically using email communication to build relationships with your customers, promote your products, and drive traffic to your online store.

Shopify 329

Shopify Merchant Services Marketing Recommendation 329

Forrester eCommerce

MAY 16, 2024

In a busy week for SIEMs to be merged or divested, Palo Alto Networks (PANW) announced that it’s acquiring IBM’s QRadar SaaS business and migrating those customers to its Cortex® XSIAM® platform. In addition, PANW gets QRadar intellectual property rights as part of the deal. This makes IBM the second legacy SIEM player (the other […]

Other 528

Other Customer 528

Forrester eCommerce

FEBRUARY 16, 2024

True story: Years ago, a Forrester revenue enablement customer meeting was unexpectedly joined by a new voice, an individual whose exact role was unclear to our team beyond “they’ve joined us to help up-level our B2B sales onboarding.”

B2B 434

B2B Customer 434

Retail TouchPoints

DECEMBER 31, 2024

The number of returns is growing and managing them is critically important to maintaining margins and customer satisfaction. Customers today want consistent, personalized experiences across channels with multiple payment options and faster refunds. Charging customers for returns is becoming a growing practice.

Payment Services 280

Payment Services Shipping Costs Retail Shipping 280

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Today’s retailers have every incentive to ensure all customer inquiries are promptly and adequately addressed.

Retail 266

Retail Customer Data Social Media Technology 266

Retail TouchPoints

JANUARY 3, 2025

Given that different cannabis products can produce a wide range of effects among consumers, one of the biggest challenges facing cannabis retailers is matching the right product with the right customer. The AI-powered data-driven budtender can [answer customer questions such as] Whats a good flower for sleep? billion in 2024 to $53.5

Recommendation 275

Recommendation Download Consumer eCommerce 275

Retail TouchPoints

JANUARY 9, 2025

The retailer, working with Mood Media , has created an experiential retail location equipped with a large-scale LED visual wall displaying curated content, carefully chosen music and even a custom fragrance, White Pepperwood, carrying the scent of the outdoors through the air. It transforms your whole being.

Outdoor 253

Outdoor Consumer Fulfillment Definition 253

Retail TouchPoints

NOVEMBER 19, 2024

In addition to extended store hours, increased inventory pressures and customers who often are even more impatient than normal, these workers also often find themselves working more hours at a time when many other employees are taking time off. “On labor force — find themselves literally on the front lines of the holiday madness.

Retail 332

Retail Department Stores Customer Consumer 332