eCommerce disruptor OnBuy secures former Chief Customer Officer of Seasalt

Retail Technology Review

OnBuy.com continues its growth and expansion with the appointment of Aron Cody-Boutcher as Chief Marketing Officer. Internet Retailing Retail Supply Chain

Luxury retail: Why a customer should love your packaging first, and then your product

Retail Technology Review

But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too. More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions.

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Kooomo launches B2B catalogue site for global retailer Blauer H.T.

Retail Technology Review

the clothing brand created following technical, functional and high-performance standards, has chosen global e-commerce platform provider Kooomo to launch its showcase website specifically designed for its growing B2B customer base. Blauer H.T., Internet Retailing Retail Supply Chain

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Is Brand Packaging Important to Customers?

Retail Technology Review

By Ed Smith, freelance writer Branded packaging may seem like a minor detail when it comes to ecommerce, but you might be surprised at just how effective it can be and how it could help your business to thrive over the competition. Critical Issues Internet Retailing

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Retail success post-COVID will rely on understanding new customer mindsets, says Conversity

Retail Technology Review

Six months after COVID-19 started making its mark across the world, lockdown restrictions and widespread working from home offices have caused many consumers to rethink their shopping habits. Retail technology company Conversity believes that understanding the intricacies of these new mindsets is vital if brands are to thrive in the post-pandemic world. Retail Supply Chain Critical Issues Internet Retailing

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

Minelli speeds up shift towards digital retailing with Cegid's unified commerce platform

Retail Technology Review

Retail software vendor, Cegid, has signed a new deal to completely overhaul the IT systems at French footwear retailer, Minelli, in a bid to streamline the business and improve the shopping experience for customers. Internet Retailing Retail Supply Chain

Go Instore, HP and Currys PC World join forces to drive growth in online revenue for HP products

Retail Technology Review

Go Instore, provider of immersive omnichannel retail experiences for personalised ecommerce, has announced the success HP inc has had in providing human-led digital user experiences for their retail partners’ online customers. Internet Retailing Retail Supply Chain

Plobal joins Shopify Plus Technology Partner Program to help ecommerce merchants grow mobile revenue

Retail Technology Review

As mobile becomes the default shopping device, Plobal gets on board the Shopify Plus Technology Partner Program to help high-volume merchants increase mobile revenues by engaging their most loyal customers. Internet Retailing Mobile Computers

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Achieving retail?s Holy Grail: A 360-degree customer view

Retail Technology Review

The UK retail sector is unforgiving. High street sales recently suffered their biggest drop in 20 years, while online sales growth was forecast to decline to single digits for the first time this year. Critical Issues Retail Supply Chain Internet Retailing

Introducing the Customer Lifecycle Benchmark

Zaius

Customer-Obsessed. Customer Experience. Customer-centric. We all talk about putting our customer first. But, when it comes to measuring performance, we act more like customer-later. Well, it is time to let the customer value secret out. Know Your Customer.

Finding Your Customer-Centric Growth

Zaius

Marketers who are data-driven and thought leaders pay close attention to their most active customers. The first place you’ll want to start is your brand value, which is simply the sum of your customer relationships. Nurturing Active Customers.

Ecommerce Fraud: Securing the Entire Customer Journey

BigCommerce

Customer expectations have never been higher… Ecommerce Security fraud partner security trendsEcommerce is a rapidly growing industry with many exciting innovations happening all the time.

The Hidden Layers of Customer Experience. Customer Support Edition.

Omniconvert

The biggest challenges Customer Support teams to encounter in the ecommerce industry and what you can do to make sure your company is consistently delivering your Value Proposition to all customers on a 24/7 basis. The post The Hidden Layers of Customer Experience.

Customer acquisition vs. customer retention

Omniconvert

Today we’re tackling an age-old debate in the marketing industry: what is more important – customer acquisition or customer retention? The post Customer acquisition vs. customer retention appeared first on ECOMMERCE GROWTH Blog.

Customer Loyalty vs Customer Retention: What’s The Difference?

Omniconvert

What is the difference between customer loyalty and customer retention? We're also tackling 6 points on how to boost customer loyalty and retention. The post Customer Loyalty vs Customer Retention: What’s The Difference? Customer Retention Guest Posts

How Customer Feedback Can Improve Your Ecommerce Business

BigCommerce

Do you know what the last customer who bought something from your ecommerce store thought about the product they received? … Ecommerce Marketing customer retention

What is customer attrition

Omniconvert

What is the customer attrition? Holding on to your customers and managing their customer experiences are the smartest, safest, and. The post What is customer attrition appeared first on ECOMMERCE GROWTH Blog.

Point Line Trend on… Customer Relationship Health.

Zaius

With so much focus on engagement metrics like clicks and opens, we often overlook the most important subject to measure — the customer. And, check out LoyaltyLion’s customer retention scoresheet to see just how well you’re engaging your customers.

Why Ecommerce Brands Need Customer Lifecycle Automation

Zaius

It’s an immediate concern for any of our clients, regardless of their product or provided service, location, competition or size: understanding their customers. Identifying change: Where 99% of customer lifecycle tracking falls short. Our clients’ customers will change.

The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. . Once you’re armed with a foundational knowledge of what makes your customers tick, it’s easier to understand and empathize with them.

Stop customer turnover and implement customer retention

Omniconvert

You have certainly heard it before: it’s more expensive to get a new customer than to retain an existing one. The post Stop customer turnover and implement customer retention appeared first on ECOMMERCE GROWTH Blog.

What Is Customer Engagement?

Kibo

In an attention-starved world, customer engagement is crucial to commerce success. In turn, they realize benefits throughout the customer lifecycle. An effective engagement strategy helps customer acquisition efforts. Customer Engagement Metrics.

Customer Experience in eCommerce eBook

Omniconvert

The post Customer Experience in eCommerce eBook appeared first on ECOMMERCE GROWTH Blog. Imagine this situation ?? You become the client of your own shop. If you receive a question like “On a.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. How to discover customers’ affinities.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand.

Customer lifecycle management

Omniconvert

Today’s article is all about customer lifecycle management – we’re looking into the definition, its importance and everything we need. The post Customer lifecycle management appeared first on ECOMMERCE GROWTH Blog.

What is customer analytics?

Omniconvert

Customer analytics is considered to be the bread and butter of any successful business plan. The post What is customer analytics? Customer Experience Customer Value Optimization eCommerce Growth

Customer retention tools

Omniconvert

Customer retention is a subject near and dear to our hearts – that’s why you’ll find several articles on our. The post Customer retention tools appeared first on ECOMMERCE GROWTH Blog.

Customer retention software

Omniconvert

In today’s article, we’re talking about one of our favorite subjects – customer retention software and its applications. The post Customer retention software appeared first on Omniconvert Ecommerce Growth Blog. Customer Retention Customer Value Optimization Reveal

Retail Customer Service: Greeting a Customer

Retail Doc

Customer Service Retail Sales Training GreetingO ne day I walked into a Walgreens in Minneapolis. A pleasant young woman behind the counter looked over at me and said, “Welcome to Walgreens.”.

What is customer engagement?

Omniconvert

There are three main pillars of growth that you can rely on in your business strategy: customer retention, loyalty, and. The post What is customer engagement? Customer Experience Customer Value Optimization Reveal RFM

How Customer Service Data Can Improve Customer Loyalty

Zaius

The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. One area that marketers have typically not had access to is customer support data. Even better, you can improve loyalty and transform the customer experience in unexpected ways. Know when NOT to contact customers.

How Automation Can Deliver Consistent Customer Experience

Omniconvert

Can automation deliver a consistent customer experience? Here are the top three ways how experience automation can deliver excellent customer experience. The post How Automation Can Deliver Consistent Customer Experience appeared first on Omniconvert Ecommerce Growth Blog.