Pandemic drives over half of consumers to shop more locally; bank data key in enabling SMEs to compete with big businesses

Retail Technology Review

That’s according to new research released by Pollinate, the global software business that partners with banks to help them deepen and extend relationships with their business customers, in which over 4,500 consumers were surveyed across the UK, US, Australia, and Brazil. Over half of consumers globally (53%) believe it is more important to shop with local businesses now than it was before the pandemic.

eCommerce disruptor OnBuy secures former Chief Customer Officer of Seasalt

Retail Technology Review

OnBuy.com continues its growth and expansion with the appointment of Aron Cody-Boutcher as Chief Marketing Officer. Internet Retailing Retail Supply Chain

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Luxury retail: Why a customer should love your packaging first, and then your product

Retail Technology Review

But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too. More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions.

Kooomo launches B2B catalogue site for global retailer Blauer H.T.

Retail Technology Review

the clothing brand created following technical, functional and high-performance standards, has chosen global e-commerce platform provider Kooomo to launch its showcase website specifically designed for its growing B2B customer base. Blauer H.T., Internet Retailing Retail Supply Chain

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Is Brand Packaging Important to Customers?

Retail Technology Review

By Ed Smith, freelance writer Branded packaging may seem like a minor detail when it comes to ecommerce, but you might be surprised at just how effective it can be and how it could help your business to thrive over the competition. Critical Issues Internet Retailing

Four Types of Ecommerce Merchandising That Business Owners Should Know

Retail Technology Review

By Sam Cortez, managing editor and outreach specialist for Scalefluence.com Merchandising is the process and practice of displaying and arranging products for the best customer experience. The concept of merchandising is based on guiding prospective customers through the buyer’s journey and presenting them with the right products, at the right time and place, in the right quantity, and with the best prices.

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

Minelli speeds up shift towards digital retailing with Cegid's unified commerce platform

Retail Technology Review

Retail software vendor, Cegid, has signed a new deal to completely overhaul the IT systems at French footwear retailer, Minelli, in a bid to streamline the business and improve the shopping experience for customers. Internet Retailing Retail Supply Chain

Go Instore, HP and Currys PC World join forces to drive growth in online revenue for HP products

Retail Technology Review

Go Instore, provider of immersive omnichannel retail experiences for personalised ecommerce, has announced the success HP inc has had in providing human-led digital user experiences for their retail partners’ online customers. Internet Retailing Retail Supply Chain

Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.

Plobal joins Shopify Plus Technology Partner Program to help ecommerce merchants grow mobile revenue

Retail Technology Review

As mobile becomes the default shopping device, Plobal gets on board the Shopify Plus Technology Partner Program to help high-volume merchants increase mobile revenues by engaging their most loyal customers. Internet Retailing Mobile Computers

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Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Achieving retail?s Holy Grail: A 360-degree customer view

Retail Technology Review

The UK retail sector is unforgiving. High street sales recently suffered their biggest drop in 20 years, while online sales growth was forecast to decline to single digits for the first time this year. Critical Issues Retail Supply Chain Internet Retailing

Introducing the Customer Lifecycle Benchmark

Zaius

Customer-Obsessed. Customer Experience. Customer-centric. We all talk about putting our customer first. But, when it comes to measuring performance, we act more like customer-later. Well, it is time to let the customer value secret out. Know Your Customer.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Finding Your Customer-Centric Growth

Zaius

Marketers who are data-driven and thought leaders pay close attention to their most active customers. The first place you’ll want to start is your brand value, which is simply the sum of your customer relationships. Nurturing Active Customers.

How to Upgrade Stale Customer Experiences

Retail Touch

Customer experience and employee experience live in two different acronyms, CX and EX. Forrester reported that more than 97% of organizations have challenges understanding a customer’s intent. Support agents have context to customer sentiment and can be one step ahead of the game.

What Is Customer Engagement?

Kibo

In an attention-starved world, customer engagement is crucial to commerce success. In turn, they realize benefits throughout the customer lifecycle. An effective engagement strategy helps customer acquisition efforts. Customer Engagement Metrics.

How Customer Feedback Can Improve Your Ecommerce Business

BigCommerce

Do you know what the last customer who bought something from your ecommerce store thought about the product they received? … Ecommerce Marketing customer retention

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. . Once you’re armed with a foundational knowledge of what makes your customers tick, it’s easier to understand and empathize with them.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. How to discover customers’ affinities.

Ecommerce Fraud: Securing the Entire Customer Journey

BigCommerce

Customer expectations have never been higher… Ecommerce Security fraud partner security trendsEcommerce is a rapidly growing industry with many exciting innovations happening all the time.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Point Line Trend on… Customer Relationship Health.

Zaius

With so much focus on engagement metrics like clicks and opens, we often overlook the most important subject to measure — the customer. And, check out LoyaltyLion’s customer retention scoresheet to see just how well you’re engaging your customers.

Ways Omnichannel Customer Service Accelerates Sales

BigCommerce

In 1982, Late Night with David Letterman premiered. Sci-fi classic ET was released. Doctors performed the first implant of an… Omnichannel Strategies

Why Ecommerce Brands Need Customer Lifecycle Automation

Zaius

It’s an immediate concern for any of our clients, regardless of their product or provided service, location, competition or size: understanding their customers. Identifying change: Where 99% of customer lifecycle tracking falls short. Our clients’ customers will change.

How Customer Service Data Can Improve Customer Loyalty

Zaius

The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. One area that marketers have typically not had access to is customer support data. Even better, you can improve loyalty and transform the customer experience in unexpected ways. Know when NOT to contact customers.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Walgreens Debuts Chief Customer Officer Role

Retail Touch

Walgreens Boots Alliance (WBA) has made a series of new executive appointments that include the creation of the role of Chief Customer Officer for Walgreens , responsible for the customer experience across all consumer touch points.

Customer Journey

Rishi Rawat

Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers. Article Thoughts

The Hidden Layers of Customer Experience. Customer Support Edition.

Omniconvert

The biggest challenges Customer Support teams to encounter in the ecommerce industry and what you can do to make sure your company is consistently delivering your Value Proposition to all customers on a 24/7 basis. The post The Hidden Layers of Customer Experience.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply. Outline Your Customer Lifecycle.

Building a 5-Star Online Reputation for Your Business

Speaker: Brent Werbeck, GetMoreReviews Co-Founder

Trying to figure out how to turn your happy customer’s comments into 5 star reviews may seem like a daunting task. From internal feedback to Google reviews, what is "really" the way to go? Join Brent Werbeck, Co-Founder of Get More Reviews, in this discussion of how to foster and grow your business's 5-star online reputation.

Customer Service Strategy: How to Guarantee Happy Customers in 7 Steps

Ecommerce Guru

Companies that deliver excellent customer service do so on purpose by developing a customer service strategy. A strong customer service strategy is the cornerstone of a thriving service culture. Every organization’s business goals should include a Customer service strategy.