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Power Up Your Customer Success And Customer Marketing Partnership

Forrester eCommerce

During my freshman year of college, I took a required seminar on Western civilization. Having only attended public school with traditional instruction formats, I was confused and then deeply concerned by sitting around a table with 12 classmates and the professor, discussing the classic books assigned.

Seminar 390
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Customer Obsession Pays Dividends

Forrester eCommerce

Customer obsession starts with deeply understanding your customers’ needs and flows through to aligning your business operations to serve them profitably.

Customer 320
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Key Trends In Customer Journey Mapping

Forrester eCommerce

The customer journey mapping (CJM) platform landscape is an eclectic, innovative market where vendors’ go-to-market strategies and focus vary.

Customer 327
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The Customer Is “Neo,” Not You

Forrester eCommerce

You need to deliver value to customers. Believing that your firm “delivers” value makes you the Hero. This is just like Neo in “The Matrix,” which tells a classic hero story of Thomas “Neo” Anderson, who is on a quest to free humanity from the Matrix. Trinity is his co-star. Morpheus, Agent Smith, […]

Customer 330
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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You Can’t Deliver Value To Customers: Key Lessons For Tech Leaders

Forrester eCommerce

Tech executives who want to center their strategies on customer value must start by acknowledging that their organization cannot “deliver” value to customers. Join us at Technology & Innovation EMEA in October this year to hear Maxie speak about "Technology's Role In Driving The Customer-Obsessed Growth Engine".

Customer 295
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Revenue Operations: Driving Better Customer Experiences And Growth

Forrester eCommerce

In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers. Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance.

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Omnichannel CX: The Critical Role of Real-time Inventory

Whether your products are coming from a brand warehouse, a manufacturer, or arriving to the consumer wholesale through drop-ship, real-time inventory visibility across the enterprise is an increasingly critical part of delivering a seamless omnichannel customer experience.

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Embrace Business Complexity With Real-Time Inventory Data

Delivering a seamless omnichannel experience has become a standard expectation for customers, but doing so requires a special ingredient.

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How Ambitious Brands Are Leveraging Composable Commerce

Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

We must still find ways to be innovative in order to remain at the forefront of our customer's minds. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.

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How to Think Through Your Composable Commerce Reference Architecture

This webinar looks at: What capabilities composable commerce unlocks The role of cloud-native solutions and building on the cloud Benefits of cloud composing on Google Cloud A reference architecture for composable commerce What a composable migration looks like A customer success story

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience. Tune into the webinar to learn: What specific channels do customers go for feedback. What should you not say?

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Data-Driven Marketing 101

Here’s what’s covered: How data-driven marketing drives the customer experience. This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.