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Standard vs. Custom BigCommerce Themes: Which Is Right for Your Store?

Groove

While it may not be the most important factor when it comes to SEO rankings , the appearance of a website is highly important when you want to make the right impression on your customers. With BigCommerce, you have the option to use pre-designed standard themes or build your own custom themes. But which one is the best choice?

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

Retailers can avoid this problem by tapping into customer authentication psychology. It’s because customers actively reject change. As a retailer, your login process affects customer behavior and loyalty. What might sound like an unlikely scenario happens all the time – a FIDO Alliance study found that U.S.

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Walmart Pilots Free App with Live Visual Interpretation for Blind Customers

Retail TouchPoints

Walmart has debuted a pilot program with Aira , a mobile app that connects blind and low vision customers with a sighted interpreter who can describe products, labels and prices in real time. Aira’s professional visual interpreters are trained to offer objective feedback, which keeps the customer in charge of their own choices.

Customer 279
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Hanna Andersson’s Secret Digital Sauce: Personal Shoppers and a Relentless Focus on the Customer

Retail TouchPoints

Companies that put customers at the forefront of everything they do tend to thrive in ecommerce,” said Lapic in an interview with Retail TouchPoints. Hannah Anderson is this beautiful, 40-year-old heritage brand, and the customers come back routinely year on year — it’s a very loyal customer base.

Customer 289
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings.

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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

Prioritizing Customer Lifetime Value Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth. Instead, its imperative that brands identify and market to those who are most likely to generate a high revenue over the customer lifecycle.

Customer 289
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Army & Air Force Exchange Deploys AI-Powered Customer Service Chatbot

Retail TouchPoints

The Army & Air Force Exchange Service (AAFES) , a retailer serving American soldiers, airmen, guardians and their families, has expanded its partnership with Manhattan Associates to include the solution providers AI-powered customer service chatbot. Related Reading: How AI Assistants are Already Reshaping Shopping

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. But can retailers actually deliver? So what are the potential solutions?

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience. Tune into the webinar to learn: What specific channels do customers go for feedback. What should you not say?

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. 📅 September 18, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm BST

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. You’ll gain insights into: 📦 Smarter Fulfillment Workflows: Manage diverse product categories, from fast-moving goods to custom furniture or bulk items. Save your spot today!

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. How do you use the data sitting behind a payment to find the next loyal customer? Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail. Now, retail success depends on integrating a blend of diverse technologies to thrive.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.