Is Brand Packaging Important to Customers?

Retail Technology Review

By Ed Smith, freelance writer Branded packaging may seem like a minor detail when it comes to ecommerce, but you might be surprised at just how effective it can be and how it could help your business to thrive over the competition. Critical Issues Internet Retailing

Retail success post-COVID will rely on understanding new customer mindsets, says Conversity

Retail Technology Review

Six months after COVID-19 started making its mark across the world, lockdown restrictions and widespread working from home offices have caused many consumers to rethink their shopping habits. Retail technology company Conversity believes that understanding the intricacies of these new mindsets is vital if brands are to thrive in the post-pandemic world. Retail Supply Chain Critical Issues Internet Retailing

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Four Types of Ecommerce Merchandising That Business Owners Should Know

Retail Technology Review

By Sam Cortez, managing editor and outreach specialist for Scalefluence.com Merchandising is the process and practice of displaying and arranging products for the best customer experience. The concept of merchandising is based on guiding prospective customers through the buyer’s journey and presenting them with the right products, at the right time and place, in the right quantity, and with the best prices.

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Minelli speeds up shift towards digital retailing with Cegid's unified commerce platform

Retail Technology Review

Retail software vendor, Cegid, has signed a new deal to completely overhaul the IT systems at French footwear retailer, Minelli, in a bid to streamline the business and improve the shopping experience for customers. Internet Retailing Retail Supply Chain

Plobal joins Shopify Plus Technology Partner Program to help ecommerce merchants grow mobile revenue

Retail Technology Review

As mobile becomes the default shopping device, Plobal gets on board the Shopify Plus Technology Partner Program to help high-volume merchants increase mobile revenues by engaging their most loyal customers. Internet Retailing Mobile Computers

Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Achieving retail?s Holy Grail: A 360-degree customer view

Retail Technology Review

The UK retail sector is unforgiving. High street sales recently suffered their biggest drop in 20 years, while online sales growth was forecast to decline to single digits for the first time this year. Critical Issues Retail Supply Chain Internet Retailing

Point Line Trend on… Customer Relationship Health.

Zaius

With so much focus on engagement metrics like clicks and opens, we often overlook the most important subject to measure — the customer. And, check out LoyaltyLion’s customer retention scoresheet to see just how well you’re engaging your customers.

Customer Experience in eCommerce eBook

Omniconvert

The post Customer Experience in eCommerce eBook appeared first on ECOMMERCE GROWTH Blog. Imagine this situation ?? You become the client of your own shop. If you receive a question like “On a.

Customer retention tools

Omniconvert

Customer retention is a subject near and dear to our hearts – that’s why you’ll find several articles on our. The post Customer retention tools appeared first on ECOMMERCE GROWTH Blog.

Custom

Etail Solutions

Contact us about custom integrations for niche, industry or specialized sales channels. The post Custom appeared first on Etail Solutions. CustomEtail can connect to almost any business, any where.

Single customer view

Omniconvert

The post Single customer view appeared first on ECOMMERCE GROWTH Blog. Customer Experience Customer Retention Customer Value Optimization RevealTake any business open today, analyze it and you’ll realize that there’s one thing that’s more important to it than.

How to Master Customer Value Optimization

Omniconvert

The post How to Master Customer Value Optimization appeared first on Omniconvert Ecommerce Growth Blog. Customer Retention Customer Value Optimization Guest Posts RFMThe struggle to gain a steady flow of traffic is real. In fact, you may already be drawing a generous.

The Psychology Behind Customer Loyalty

Zaius

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. . Once you’re armed with a foundational knowledge of what makes your customers tick, it’s easier to understand and empathize with them.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. How to discover customers’ affinities.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand.

Customer acquisition vs. customer retention

Omniconvert

Today we’re tackling an age-old debate in the marketing industry: what is more important – customer acquisition or customer retention? The post Customer acquisition vs. customer retention appeared first on ECOMMERCE GROWTH Blog. Customer experience buyer journey customer acquisition customer engagement customer experience strategy customer lifetime value customer retention

Customer Acquisition vs. Customer Retention: What Should You Focus On?

Omniconvert

An extremely important question for the digital marketing industry is whether they should be focusing on customer acquisition or customer. The post Customer Acquisition vs. Customer Retention: What Should You Focus On?

What is customer attrition

Omniconvert

What is the customer attrition? Holding on to your customers and managing their customer experiences are the smartest, safest, and. The post What is customer attrition appeared first on ECOMMERCE GROWTH Blog. Customer Retention customer attrition customer attrition rate customer churn customer loyalty customer relationship customer retention customer satisfaction customer service

How Customer Service Data Can Improve Customer Loyalty

Zaius

The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. One area that marketers have typically not had access to is customer support data. Even better, you can improve loyalty and transform the customer experience in unexpected ways. Know when NOT to contact customers.

Why Ecommerce Brands Need Customer Lifecycle Automation

Zaius

It’s an immediate concern for any of our clients, regardless of their product or provided service, location, competition or size: understanding their customers. With virtually no exceptions, we see successful clients prioritize customer understanding by identifying consumers, segmenting into lifecycle stages and offering appropriate brand touchpoints. Identifying change: Where 99% of customer lifecycle tracking falls short. Our clients’ customers will change.

How Customer Feedback Can Improve Your Ecommerce Business

BigCommerce

Do you know what the last customer who bought something from your ecommerce store thought about the product they received? … Ecommerce Marketing customer retention

Stop customer turnover and implement customer retention

Omniconvert

You have certainly heard it before: it’s more expensive to get a new customer than to retain an existing one. The post Stop customer turnover and implement customer retention appeared first on ECOMMERCE GROWTH Blog. Guest Posts customer churn customer experience customer loyalty customer retention customer satisfaction customer turnover NPS

Customer lifecycle management

Omniconvert

Today’s article is all about customer lifecycle management – we’re looking into the definition, its importance and everything we need. The post Customer lifecycle management appeared first on ECOMMERCE GROWTH Blog. Customer Retention customer behavior customer lifecycle management customer lifetime value customer loyalty customer research customer retention strategy

How can you calculate repeat customer rate?

Omniconvert

It’s hard to acquire new customers these days. In the last 5 years, customer acquisition costs have increased by over. The post How can you calculate repeat customer rate? Customer Retention Customer Value Optimization Retention Rate Optimization

The Customer Is The Channel

Steve Dennis

That’s because, despite all the talk about customer-centricity over the years, the retail industry, by and large, is not organized around customers and does not employ many customer-centric metrics.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply. Outline Your Customer Lifecycle.

Meet Your Customers Where They Are This Holiday Season

BigCommerce

The holidays are fast-approaching and this year’s unique challenges are having us take a trip back to the drawing board.… … Omnichannel Strategies

Successful Ecommerce Customer Retention Techniques

Omniconvert

Any e-commerce company needs to get new customers. The post Successful Ecommerce Customer Retention Techniques appeared first on ECOMMERCE GROWTH Blog. Customer Retention Guest PostsHow can you keep them going, though? How much effort would you.

Bad Customer Service Examples: 50 Things Retail Employees Shouldn't Do

Retail Doc

Excellent retail customer service is dependent on your sales associates. Likewise, a bad experience is dependent on poor customer service in your retail store. Retail Sales Customer Service retail customer service, bad customer service examples

The 7 Essentials of Retail Customer Service

Retail Doc

Sometimes good customer service should be something quick, cheap, and easy. For that customer, a convenience store fits the bill. Customer Service retail customer service, Retail Customer Service Training

How to Customize WooCommerce Emails

Omnisend

This is why WooCommerce merchants can’t ignore this powerful tool for nurturing prospects and converting new customers. WooCommerce emails are a core way customers interact with your store outside of your marketing campaigns. For instance, if customers transfer cash (via PayPal, etc.),

Why and how to improve your customer lifetime value (Bonus: Identify your VIP customers)

Omniconvert

The post Why and how to improve your customer lifetime value (Bonus: Identify your VIP customers) appeared first on ECOMMERCE GROWTH Blog. Guest Posts customer experience customer lifetime value customer retention strategy customer satisfaction VIP customers

11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more.

From customer data to actionable insights: how to find out where you’re losing customers

Omniconvert

If you own an online store with a large customer database, and you’re actively collecting customer data, you’re probably in. The post From customer data to actionable insights: how to find out where you’re losing customers appeared first on ECOMMERCE GROWTH Blog. Customer Retention Customer Retention Strategy Customer Value Optimization Retention Rate Optimization Uncategorized