Go Instore, HP and Currys PC World join forces to drive growth in online revenue for HP products

Retail Technology Review

Go Instore, provider of immersive omnichannel retail experiences for personalised ecommerce, has announced the success HP inc has had in providing human-led digital user experiences for their retail partners’ online customers. Internet Retailing Retail Supply Chain

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Here are three brands doing omnichannel retail.

An Omnichannel Black Friday

Forrester eCommerce

US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores. The National Retail Foundation (NRF) predicts that 59% of Americans, or an estimated 137.4

Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Forrester eCommerce

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations.

Omnichannel And Personalization: Make A Lasting Impression In The Marketplace

Forrester eCommerce

Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer. Have questions on how you can better differentiate your brand through omnichannel and personalization? omnichannel customer experience personalization

Why Decision Trees Are Terrible for Omnichannel

Zaius

Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. Thankfully, there is a better way to manage your B2C marketing flow that is simpler, easier, and even helps you measure your omnichannel marketing campaigns.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

QUIZ: Are You Ready for Omnichannel?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand. Think you’re ready for omnichannel?

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

Retail TouchPoints

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve.

Do You Have an Effective Omnichannel Marketing Strategy?

Zaius

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? Learn how you can execute a true omnichannel strategy with a single view of your customer. The post WEBINAR: Tackling the Omnichannel Customer Data Challenge appeared first on Zaius.

How to Create an Omnichannel Customer Journey

Omnisend

This is why omnichannel Read more The post How to Create an Omnichannel Customer Journey appeared first on Ecommerce Marketing Automation | Omnisend. Inspiration Marketing Tips Automation customer journey omnichannel omnichannel marketing automationCustomers are fickle.

Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020

Omnisend

That’s why it’s critically important to stay up to date on trends in the ecommerce Read more The post Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality

Zaius

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.

The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). This research summarizes how retailers and digital business professionals are thinking about and investing in their stores and online businesses. In this year’s study, we focused on […]. digital marketing ecommerce online retail personalization

Let’s Talk Omnichannel Content At OmnichannelX

Forrester eCommerce

B2C marketing content marketing content strategy omnichannel contentSometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].

What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Omnisend

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? But what is it? How is it different from multichannel marketing?

New Research: In Adtech, “Omnichannel” Remains in the Eye of the Beholder

Forrester eCommerce

Omnichannel” – it’s everybody’s favorite word these days. But whenever I hear it, I am reminded of the sage words of The Princess Bride’s indefatigable Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” And the adtech industry is no exception.

The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

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Creating a Mobile App For The Omnichannel Shopper

Zaius

Speaking first from a more general, purely omnichannel standpoint, if marketers can’t stitch together what customers are doing on multiple devices, they won’t be able to deliver the kind of targeted messages that are critical to driving engagement.

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Zaius

Lifecycle Lifetime Value Omnichannel Retention Segmentation customer acquisition customer data loyalty omnichannel ROI segmentation

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

According to research SPS Commerce commissioned with Retail Systems Research earlier this year of 500 retailers, suppliers, distributors and logistics firms worldwide, omnichannel started as a standalone initiative but is now driving the entire retail business.

Omnichannel Experiences: How Retailers Can Bridge The Digital-To-Physical Divide

Retail TouchPoints

To drive conversion, retailers must create omnichannel experiences by personalizing consumer experiences through in-store appointments, powering seamless online-to-offline journeys and developing loyal customers via in-store events.

How Can You Win Back the Unengaged? Go Omnichannel!

Bronto

Go Omnichannel! Email Marketing Omnichannel PartnersFor subscribers who just aren't listening anymore, a fresh message via a new channel may be just the change they're looking for. The post How Can You Win Back the Unengaged? appeared first on Bronto Blog.

Matalan chooses ContentSquare to enable omnichannel strategy

Retail Technology Review

Matalan has chosen ContentSquare's user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience. Internet Retailing Retail Supply Chain

New solution to furnish Dreams with enhanced omnichannel capabilities

Retail Technology Review

Dreams, the specialist bed retailer, will revolutionise its omnichannel capabilities and digitally transform its store estate, thanks to the implementation of a new solution, delivered by commerce transformation specialists, Envoy Digital, part of the KPS Group.

Omnichannel is dead. The future is harmonized retail.

Steve Dennis

Omnichannel” is dead. And while I’ve been bashing the term for quite some time now, based upon discussion at the last few conferences at which I have spoken , it sounds like others might be finally willing to put omnichannel out to pasture as well.

How To Use Omnichannel Fulfillment For Better In-Store Experiences

Kibo

The post How To Use Omnichannel Fulfillment For Better In-Store Experiences appeared first on The Omni Channel. Distributed Order Management eCommerce buy online pick up instore Omnichannel Omnichannel Fulfillment order fulfillment

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

Omnichannel fulfillment initiatives appear to fit best for people who are either always on-the-go or are looking for a cheaper deal, but those spending most of their shopping time browsing online are still going to need that extra incentive to travel to the store to pick up their order.

W3bstore Review: Ecommerce Platform For Omnichannel Stores

Ecommerce Platforms

This W3bstore review assesses not only its omnichannel capabilities but also other it’s ecommerce features that would be critical to online stores. All three are required for omnichannel retail where orders, inventory and fulfillment must be managed across multiple channels and locations.

The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Today many retailers still justify their investments in all things omnichannel by stating that customers who shop in multiple channels are their best customers. The omnichannel migration dilemma.

Omnichannel Retailing : Are You In Or Out?

OrderDynamics

Omnichannel Retailing: Are You In Or Out? Retailers, you have to make a decision on omnichannel retailing. Prior to this weekend, I did not even realize that there was an ‘undecided’ or ‘partially-in’ category of omnichannel retailing. Omnichannel Consistency Counts.

Benefits Of Omnichannel Selling

ecomdash

Many businesses are moving toward an omnichannel retailing strategy to gain a competitive edge. Here are the top benefits of omnichannel selling. The post Benefits Of Omnichannel Selling appeared first on ecomdash.

What Exactly is Omnichannel Fulfillment?

OrderDynamics

What Exactly is Omnichannel Fulfillment? . Omnichannel has become more than just a buzzword in retail. Omnichannel retail is gaining momentum. What specifically is omnichannel fulfillment, in the retail environment? What is Omnichannel Fulfillment? .

The Commerce Marketer Podcast: Driving Engagement with Omnichannel Marketing

Bronto

If you’re familiar with the brand, The post The Commerce Marketer Podcast: Driving Engagement with Omnichannel Marketing appeared first on Bronto Blog. Omnichannel Podcasts

7 Ways To Measure Omnichannel Performance

Kibo

The post 7 Ways To Measure Omnichannel Performance appeared first on The Omni Channel. Distributed Order Management eCommerce mPOS RTI Omnichannel omnichannel strategyWhen it comes to eCommerce analytics, the buzzwords are by now well-worn. Say […].

[Guest Blog] Four Ways to Enable Your Omnichannel Strategy

ChannelAdvisor

Developing an omnichannel supply chain strategy is essential to remaining competitive. According to Multichannel Merchant, while 91 percent of US merchants currently have an omnichannel strategy in place, less than 10 percent of those retailers and brands claim to have mastered the approach and technology. Here are four key areas of focus to ensure effective implementation of your omnichannel strategy.

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To Compete On Prime Day Retailers Must Deliver Omnichannel Relevance

Kibo

The post To Compete On Prime Day Retailers Must Deliver Omnichannel Relevance appeared first on The Omni Channel. Distributed Order Management eCommerce BOPIS Omnichannel prime dayAmazon.com’s Prime Day is now widely recognized as both a threat and a […].

Should the Word Omnichannel Stay?

OrderDynamics

Should the Word Omnichannel Stay? Mike Cassidy wrote a post called “ Omnichannel is not a word, please stop saying it. ” million hits on the word ‘omnichannel’. Omnichannel retail is part of the retail renaissance taking place today. American Omnichannel Practices.