Go Instore, HP and Currys PC World join forces to drive growth in online revenue for HP products

Retail Technology Review

Go Instore, provider of immersive omnichannel retail experiences for personalised ecommerce, has announced the success HP inc has had in providing human-led digital user experiences for their retail partners’ online customers. Internet Retailing Retail Supply Chain

How Retail Omnichannel Commerce Stands in 2020

Forrester eCommerce

A truly omnichannel operation that spans the customer lifecycle will optimize revenue, […]. age of the customer digital business digital transformation omnichannel customer experience retail store of the future customer experience digital retail digital strategy omnichannel

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An Omnichannel Black Friday

Forrester eCommerce

US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores. The National Retail Foundation (NRF) predicts that 59% of Americans, or an estimated 137.4

Benchmark Omnichannel Retail And Digital Store Capabilities In Singapore

Forrester eCommerce

We just published two retail benchmark reports for Singapore, assessing retailers’ omnichannel retail capabilities and digital store capabilities, respectively. digital business digital transformation omnichannel customer experience retail store of the future

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Forrester eCommerce

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations.

Omnichannel And Personalization: Make A Lasting Impression In The Marketplace

Forrester eCommerce

Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer. Have questions on how you can better differentiate your brand through omnichannel and personalization? omnichannel customer experience personalization

The Secret to Mastering Your?Omnichannel Strategy: Inventory Management

BigCommerce

But, one thing remains the same throughout time: inventory is at the center… Omnichannel StrategiesAs consumer behaviors change, so must retailers.

What We Can Learn from Omnichannel Statistics for 2020

Omnisend

It’s that time of year again: the 2020 Omnichannel Statistics Report is live! Marketing Stats omnichannel omnichannel marketing automation omnichannel statisticsThis year, we deliver the same marketing automation and timing statistics as we did in 2019.

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Here are three brands doing omnichannel retail.

Why Decision Trees Are Terrible for Omnichannel

Zaius

Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. Thankfully, there is a better way to manage your B2C marketing flow that is simpler, easier, and even helps you measure your omnichannel marketing campaigns.

QUIZ: Are You Ready for Omnichannel Ecommerce?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

How SMS Can Propel Your Omnichannel Marketing Strategy

Omnisend

Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

11 Omnichannel Marketing Strategies For Ecommerce Businesses

Omniconvert

Unlike the past, The post 11 Omnichannel Marketing Strategies For Ecommerce Businesses appeared first on ECOMMERCE GROWTH Blog. Every ecommerce business looks forward to creating the best customer experience that will determine long-term business success.

What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Omnisend

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? But what is it? How is it different from multichannel marketing?

Enrich Your Omnichannel Campaigns with Zaius SMS

Zaius

Recognizing our clients’ needs to expand the reach of their omnichannel marketing efforts, we’ve been hard at work to implement our fully integrated Zaius SMS solution. The post Enrich Your Omnichannel Campaigns with Zaius SMS appeared first on Zaius.

REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

How to Create an Omnichannel Customer Journey

Omnisend

This is why omnichannel Read more The post How to Create an Omnichannel Customer Journey appeared first on Ecommerce Marketing Automation | Omnisend. Inspiration Marketing Tips Automation customer journey omnichannel omnichannel marketing automationCustomers are fickle.

Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020

Omnisend

That’s why it’s critically important to stay up to date on trends in the ecommerce Read more The post Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

QUIZ: Are You Ready for Omnichannel?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand. Think you’re ready for omnichannel?

Let’s Talk Omnichannel Content At OmnichannelX

Forrester eCommerce

B2C marketing content marketing content strategy omnichannel contentSometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].

In The Retail Renaissance, Omnichannel Is The Mona Lisa

Retail TouchPoints

We see smart retailers playing to their strengths and investing in creating the sorts of omnichannel shopper experiences that pure play e-Commerce giants can’t. Geoffroy Martin Criteo mobile omnichannel experience

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

Retail TouchPoints

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve.

Do You Have an Effective Omnichannel Marketing Strategy?

Zaius

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

Choose The Right Global Omnichannel Contact Center Outsourcer

Forrester eCommerce

Contact center outsourcing is dead! Long live contact center outsourcing!

The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). This research summarizes how retailers and digital business professionals are thinking about and investing in their stores and online businesses. In this year’s study, we focused on […]. digital marketing ecommerce online retail personalization

The Omnichannel Campaign That Got Me the Cute Blue Shoes

Zaius

The post The Omnichannel Campaign That Got Me the Cute Blue Shoes appeared first on Zaius. Blog Email Marketing Campaigns Omnichannel Campaigns Personalized Emails“Cute shoes, where did you get them?” I’m not sharing. What I will tell you, though, is how smooth my journey was to buying said cute shoes. I was scrolling through my Pinterest feed one evening when I came across a pair of royal blue, suede loafers that were calling my name.

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? Learn how you can execute a true omnichannel strategy with a single view of your customer. The post WEBINAR: Tackling the Omnichannel Customer Data Challenge appeared first on Zaius.

Unleash More with Free SMS : Our New Offer for (Real) Omnichannel Marketers

Omnisend

Watching this channel emerge, we could also see that the most successful marketers using it were the ones who found a Read more The post Unleash More with Free SMS : Our New Offer for (Real) Omnichannel Marketers appeared first on Ecommerce Marketing Automation | Omnisend.

WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality

Zaius

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.

New Research: In Adtech, “Omnichannel” Remains in the Eye of the Beholder

Forrester eCommerce

Omnichannel” – it’s everybody’s favorite word these days. But whenever I hear it, I am reminded of the sage words of The Princess Bride’s indefatigable Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” And the adtech industry is no exception.

The State of Omnichannel Retail: 2020 Index Reveals Why It’s Time to Double Down On Digital and Omnichannel

Kibo

The COVID-19 pandemic has catapulted digital and omnichannel to the top of the priority list for retailers and brands worldwide. Those who have already embraced digital and omnichannel capabilities are one step ahead, but it is not too late. Omnichannel Retail Index 2020.

How Can You Win Back the Unengaged? Go Omnichannel!

Bronto

Go Omnichannel! Email Marketing Omnichannel PartnersFor subscribers who just aren't listening anymore, a fresh message via a new channel may be just the change they're looking for. The post How Can You Win Back the Unengaged? appeared first on Bronto Blog.

The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

B2C 260

5 Omnichannel Marketing Ideas for Black Friday and Holiday Campaigns

Omnisend

The biggest headache for most of the merchants is how they can stand out from that overwhelming Read more The post 5 Omnichannel Marketing Ideas for Black Friday and Holiday Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.

Creating a Mobile App For The Omnichannel Shopper

Zaius

Speaking first from a more general, purely omnichannel standpoint, if marketers can’t stitch together what customers are doing on multiple devices, they won’t be able to deliver the kind of targeted messages that are critical to driving engagement.

Keep up with leading omnichannel retailers

PFS

2 It is more and more critical that retailers connect their online and offline channels through omnichannel commerce to ensure a consistent experience for today’s anytime, anywhere shoppers. Six in 10 omnichannel shoppers regularly use buy online pick up in store (BOPIS).

The 2017 Omnichannel Holiday Strategy Advantage

Wiser

To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together. ” Having omnichannel capabilities that are subpar simply won’t cut it.

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Zaius

Lifecycle Lifetime Value Omnichannel Retention Segmentation customer acquisition customer data loyalty omnichannel ROI segmentation