Kusmi Tea brews up Cegid’s digital solutions to strengthen retail business

Retail Technology Review

Retail software vendor, Cegid, has announced that the French upmarket tea brand, Kusmi Tea, tripled online sales on its e-commerce site during lockdown and used the period to accelerate plans for introducing more omnichannel and digital services across Europe.

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain

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Go Instore, HP and Currys PC World join forces to drive growth in online revenue for HP products

Retail Technology Review

Go Instore, provider of immersive omnichannel retail experiences for personalised ecommerce, has announced the success HP inc has had in providing human-led digital user experiences for their retail partners’ online customers. Internet Retailing Retail Supply Chain

Omnichannel vs. Multichannel Retail: Which is Better for Your Business?

BigCommerce

Omnipotent, omniscient, omnipresent… omnichannel. Based on word association alone, omnichannel retail sounds way cooler and more… Multi-Channel Ecommerce Omnichannel Strategies Feedonomics multichannel omnichannel

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Breaking Down Omnichannel Commerce Trends with BigCommerce’s Sharon Gee

BigCommerce

views on… Omnichannel Strategies bigcommerce NRF NRF 2022 omnichannel Retail TouchPointsAmazon receives an average of 5.2 billion visits per month, the hashtag #TikTokMadeMeBuyIt now has more than 346.5M

Ways Omnichannel Customer Service Accelerates Sales

BigCommerce

Doctors performed the first implant of an… Omnichannel StrategiesIn 1982, Late Night with David Letterman premiered. Sci-fi classic ET was released.

Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021

BigCommerce

2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store… Omnichannel Strategies marketing

The Four Pillars of Omnichannel Strategy for 2021 and Beyond

BigCommerce

In October 2020, eMarketer increased their 2020 ecommerce retail sales forecast from 20% growth to 30%, making an omnichannel approach… Omnichannel Strategies

3 Ways To Optimize Your Omnichannel Commerce Strategy | Salsify

Salsify

Omnichannel commerce is no longer the exception — it’s the expectation. Omnichannel Strategy Omnichannel Commerce

Build Better Omnichannel Shopping Experiences | Salsify

Salsify

Almost every aspect of our lives — from how we socialize, to how we work, to how we schedule doctor’s appointments — has become omnichannel. Omnichannel Strategy

The Next Generation of e-Commerce

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

4 Omnichannel Myths Keeping You From Success

Retail Touch

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same.

How to Start Omnichannel Marketing With WooCommerce?

MakeWebBetter

67% of the retail and brand owners agreed that omnichannel marketing is either critical or important for their success, states Statista. Omnichannel business empowers the customer throughout their decision-making process. The post How to Start Omnichannel Marketing With WooCommerce?

QUIZ: Are You Ready for Omnichannel Ecommerce?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Here are three brands doing omnichannel retail. The post Omnichannel Retail: In-Store Experiences appeared first on Zmags. Ecommerce Best Practices Online Shopping Trends content & commerce customer experience omnichannel retail

What We Can Learn from Omnichannel Statistics for 2020

Omnisend

It’s that time of year again: the 2020 Omnichannel Statistics Report is live! Marketing Stats omnichannel omnichannel marketing automation omnichannel statisticsThis year, we deliver the same marketing automation and timing statistics as we did in 2019.

Missed Opportunities in your Omnichannel Marketing

Omnisend

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Omnichannel marketing is enabled by technology, but it’s a mistake to assume technology defines it.

Omnichannel Retailing: Risks, Rewards, & Opportunities

Omnisend

While many preached omnichannel in retail and ecommerce, few walked the walk. How brands and retailers can provide a truly omnichannel customer experience. Omnichannel Retailing: Risks, Rewards, and Mistakes. Reading Time: 7 minutes.

QUIZ: Are You Ready for Omnichannel?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand. Think you’re ready for omnichannel?

Why Decision Trees Are Terrible for Omnichannel

Zaius

Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. Thankfully, there is a better way to manage your B2C marketing flow that is simpler, easier, and even helps you measure your omnichannel marketing campaigns. If you want to implement a true omnichannel marketing strategy, you need to manage campaigns across channels so you can deliver a seamless experience with consistent messaging.

What Is Omnichannel Marketing? | Salsify

Salsify

Omnichannel marketing is when brands communicate with consumers across the many channels available today using unified, targeted messages and imagery to create effortless, seamless channel-to-channel interactions. Omnichannel Strategy

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. What is an omnichannel marketing strategy?

Do You Have an Effective Omnichannel Marketing Strategy?

Zaius

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

What is Omnichannel Personalization?

Kibo

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand.

REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

Merchandising for Today's Omnichannel Shopper

GetElastic

In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process.

Finish Line Invests in Improved Omnichannel Merchandising

Retail Touch

Data & Analytics Inventory & Merchandising Omnichannel Alignment aptos Finish Line merchandising strategiesAthleticwear retailer Finish Line is working to optimize its merchandising strategies across its operations with the help of Aptos.

Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail Touch

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA.

Enrich Your Omnichannel Campaigns with Zaius SMS

Zaius

Recognizing our clients’ needs to expand the reach of their omnichannel marketing efforts, we’ve been hard at work to implement our fully integrated Zaius SMS solution. The post Enrich Your Omnichannel Campaigns with Zaius SMS appeared first on Zaius.

How SMS Can Propel Your Omnichannel Marketing Strategy

Omnisend

Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? Learn how you can execute a true omnichannel strategy with a single view of your customer. The post WEBINAR: Tackling the Omnichannel Customer Data Challenge appeared first on Zaius.

What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Omnisend

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and Read more The post What is Omnichannel Marketing? (+4 But what is it? How is it different from multichannel marketing?

How to Create an Omnichannel Customer Journey

Omnisend

This is why omnichannel Read more The post How to Create an Omnichannel Customer Journey appeared first on Ecommerce Marketing Automation | Omnisend. Inspiration Marketing Tips Automation customer journey omnichannel omnichannel marketing automationCustomers are fickle. They’re demanding- and they want every message they receive to be completely tailored to their wants and needs. We want our marketing messages to always be relevant.

WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality

Zaius

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.

How To Effectively Use Omnichannel Order Management

Kibo

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management.

The Evolving Omnichannel Customer Experience — and How To Adapt Accordingly | Salsify

Salsify

Omnichannel StrategyShopping experiences no longer stop and end in a brick-and-mortar store; today’s buying journey involves a multitude of touch points where consumers interact with a brand or retailer.

How Bollé Brands Increased YoY Sales 456% with Omnichannel AR

Retail Touch

Data & Analytics Digital Marketing Features Industry Insights Topics Bollé Chris Abbruzzese Featured M7 Innovations Matt Maher omnichannel retail innovation conference

Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020

Omnisend

That’s why it’s critically important to stay up to date on trends in the ecommerce Read more The post Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020 appeared first on Ecommerce Marketing Automation | Omnisend. It might seem that the marketing industry moves faster than the speed of light at times. It’s true, one of the biggest challenges in working in digital marketing (or any other tech-oriented field) is that things change by the hour.

Clear vision – omnichannel retailing for optical brands

I Vend

According to the Association for Customer Loyalty, one of most effective tools for branding is omnichannel retailing. They quote research that shows that ‘ businesses that adopt omnichannel strategies achieve 91% greater year-over-year customer retention rates ’.

Vend 75

IKEA’s Biggest Franchisor Plans to Invest More Than $3 Billion in Omnichannel Store Push

Retail Touch

The retailer is aiming to make itself accessible for customers whenever and wherever they want to interact with IKEA by expanding the availability of omnichannel services. Ingka Group , which operates 392 IKEA stores across 32 markets, will invest more than €3 billion ( $3.16

Marine Layer Deploys Omnichannel Platform Chainwide

Retail Touch

Casual apparel retailer Marine Layer has added features such as mobile checkout, endless aisle and ship-from-store as it seeks to offer a more seamless omnichannel experience across digital and physical channels.

How Omnichannel Retail Is Changing the Industry | Salsify

Salsify

Omnichannel Strategy Trend WatchThe path to purchase is no longer linear. A consumer might research a product on your website before buying it in store. They might make an impulse buy using the “Shop Now” button on Instagram.