Go Instore, HP and Currys PC World join forces to drive growth in online revenue for HP products

Retail Technology Review

Go Instore, provider of immersive omnichannel retail experiences for personalised ecommerce, has announced the success HP inc has had in providing human-led digital user experiences for their retail partners’ online customers. Internet Retailing Retail Supply Chain

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Here are three brands doing omnichannel retail.

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Benchmark Omnichannel Retail And Digital Store Capabilities In Singapore

Forrester eCommerce

We just published two retail benchmark reports for Singapore, assessing retailers’ omnichannel retail capabilities and digital store capabilities, respectively. digital business digital transformation omnichannel customer experience retail store of the future

Redefine Omnichannel Success To Measure Performance Effectively

Forrester eCommerce

What should our omnichannel scorecard look like? age of the customer customer lifetime value (CLV) measurement metrics omnichannel customer experience online retail retail customer lifetime value digital retail MeasurementWhat key metrics should be included? What metrics are we missing?

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Forrester eCommerce

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations.

Omnichannel And Personalization: Make A Lasting Impression In The Marketplace

Forrester eCommerce

Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer. Have questions on how you can better differentiate your brand through omnichannel and personalization? omnichannel customer experience personalization

Why Decision Trees Are Terrible for Omnichannel

Zaius

Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. Thankfully, there is a better way to manage your B2C marketing flow that is simpler, easier, and even helps you measure your omnichannel marketing campaigns.

QUIZ: Are You Ready for Omnichannel Ecommerce?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is an omnichannel marketing strategy?

REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

In The Retail Renaissance, Omnichannel Is The Mona Lisa

Retail TouchPoints

We see smart retailers playing to their strengths and investing in creating the sorts of omnichannel shopper experiences that pure play e-Commerce giants can’t. Geoffroy Martin Criteo mobile omnichannel experience

QUIZ: Are You Ready for Omnichannel?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand. Think you’re ready for omnichannel?

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

Retail TouchPoints

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve.

Do You Have an Effective Omnichannel Marketing Strategy?

Zaius

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

Simplify Your Omnichannel Efforts

Guidance

What started with multichannel, has evolved to omnichannel and more recently unified commerce, seamless shopping, and cross-channel integration. And when it comes to omnichannel, here’s what they do care about. Doesn’t this read like a remarkably smooth omnichannel customer experience?

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? Learn how you can execute a true omnichannel strategy with a single view of your customer. The post WEBINAR: Tackling the Omnichannel Customer Data Challenge appeared first on Zaius.

WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality

Zaius

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.

How to Create an Omnichannel Customer Journey

Omnisend

This is why omnichannel Read more The post How to Create an Omnichannel Customer Journey appeared first on Ecommerce Marketing Automation | Omnisend. Inspiration Marketing Tips Automation customer journey omnichannel omnichannel marketing automationCustomers are fickle.

The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). This research summarizes how retailers and digital business professionals are thinking about and investing in their stores and online businesses. In this year’s study, we focused on […]. digital marketing ecommerce online retail personalization

Let’s Talk Omnichannel Content At OmnichannelX

Forrester eCommerce

B2C marketing content marketing content strategy omnichannel contentSometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].

Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020

Omnisend

That’s why it’s critically important to stay up to date on trends in the ecommerce Read more The post Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

How Can You Win Back the Unengaged? Go Omnichannel!

Bronto

Go Omnichannel! Email Marketing Omnichannel PartnersFor subscribers who just aren't listening anymore, a fresh message via a new channel may be just the change they're looking for. The post How Can You Win Back the Unengaged? appeared first on Bronto Blog.

New Research: In Adtech, “Omnichannel” Remains in the Eye of the Beholder

Forrester eCommerce

Omnichannel” – it’s everybody’s favorite word these days. But whenever I hear it, I am reminded of the sage words of The Princess Bride’s indefatigable Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” And the adtech industry is no exception.

The Key to Creating Flawless B2C Omnichannel Communication

Zaius

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand.

B2C 260

Creating a Mobile App For The Omnichannel Shopper

Zaius

Speaking first from a more general, purely omnichannel standpoint, if marketers can’t stitch together what customers are doing on multiple devices, they won’t be able to deliver the kind of targeted messages that are critical to driving engagement.

What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Omnisend

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? But what is it? How is it different from multichannel marketing?

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Zaius

Lifecycle Lifetime Value Omnichannel Retention Segmentation customer acquisition customer data loyalty omnichannel ROI segmentation

Firepush Review – Omnichannel Re-Marketing App for Shopify Stores

Ecommerce Platforms

Consequently, an omnichannel marketing app with an overall rating of 4.8 And that’s how I discovered Firepush, which happens to be an omnichannel marketing app for Shopify, capable of email marketing, SMS marketing, web push messages, plus Facebook messenger marketing.

The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

Retail TouchPoints

According to research SPS Commerce commissioned with Retail Systems Research earlier this year of 500 retailers, suppliers, distributors and logistics firms worldwide, omnichannel started as a standalone initiative but is now driving the entire retail business.

Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester eCommerce

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike. age of the customer B2C marketing loyalty retail retail loyalty b2c marketing CX Marketing promoted

Omnichannel vs. Multichannel: How to Know the Difference

Omnisend

After Read more The post Omnichannel vs. Multichannel: How to Know the Difference appeared first on Ecommerce Marketing Automation | Omnisend. Marketing Tips omnichannel marketingMany businesses use multichannel marketing since they can reach out to customers and send them information.

Matalan chooses ContentSquare to enable omnichannel strategy

Retail Technology Review

Matalan has chosen ContentSquare's user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience. Internet Retailing Retail Supply Chain

Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester eCommerce

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Omnichannel Experiences: How Retailers Can Bridge The Digital-To-Physical Divide

Retail TouchPoints

To drive conversion, retailers must create omnichannel experiences by personalizing consumer experiences through in-store appointments, powering seamless online-to-offline journeys and developing loyal customers via in-store events.