Kusmi Tea brews up Cegid’s digital solutions to strengthen retail business

Retail Technology Review

Retail software vendor, Cegid, has announced that the French upmarket tea brand, Kusmi Tea, tripled online sales on its e-commerce site during lockdown and used the period to accelerate plans for introducing more omnichannel and digital services across Europe.

Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m. Internet Retailing Critical Issues Retail Supply Chain

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Go Instore, HP and Currys PC World join forces to drive growth in online revenue for HP products

Retail Technology Review

Go Instore, provider of immersive omnichannel retail experiences for personalised ecommerce, has announced the success HP inc has had in providing human-led digital user experiences for their retail partners’ online customers. Internet Retailing Retail Supply Chain

How to Start Omnichannel Marketing With WooCommerce?

MakeWebBetter

67% of the retail and brand owners agreed that omnichannel marketing is either critical or important for their success, states Statista. Omnichannel business empowers the customer throughout their decision-making process. The post How to Start Omnichannel Marketing With WooCommerce?

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021

BigCommerce

2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store… Omnichannel Strategies marketing

Missed Opportunities in your Omnichannel Marketing

Omnisend

Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve. Omnichannel marketing is enabled by technology, but it’s a mistake to assume technology defines it.

QUIZ: Are You Ready for Omnichannel Ecommerce?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel marketing strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand.

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Here are three brands doing omnichannel retail. The post Omnichannel Retail: In-Store Experiences appeared first on Zmags. Ecommerce Best Practices Online Shopping Trends content & commerce customer experience omnichannel retail

What Is the Future of Omnichannel Retail? | Salsify

Salsify

From mobile apps and your direct-to-consumer (D2C) website to marketplaces and brick-and-mortar retailers, customers interact with your brand via a range of omnichannel touchpoints. Omnichannel Strategy Trend Watch

The Secret to Mastering Your?Omnichannel Strategy: Inventory Management

BigCommerce

But, one thing remains the same throughout time: inventory is at the center… Omnichannel StrategiesAs consumer behaviors change, so must retailers.

What is Omnichannel Personalization?

Kibo

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand.

QUIZ: Are You Ready for Omnichannel?

Zaius

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. A solid omnichannel strategy can help you reach your target audience more effectively, drive up engagement rates, increase customer lifetime value, and result in more revenue for you B2C brand. Think you’re ready for omnichannel?

What We Can Learn from Omnichannel Statistics for 2020

Omnisend

It’s that time of year again: the 2020 Omnichannel Statistics Report is live! With the rise of SMS marketing across the ecommerce industry, including among our own marketers, Read more The post What We Can Learn from Omnichannel Statistics for 2020 appeared first on Ecommerce Marketing Automation | Omnisend. Marketing Stats omnichannel omnichannel marketing automation omnichannel statistics

Why Decision Trees Are Terrible for Omnichannel

Zaius

Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. Thankfully, there is a better way to manage your B2C marketing flow that is simpler, easier, and even helps you measure your omnichannel marketing campaigns. If you want to implement a true omnichannel marketing strategy, you need to manage campaigns across channels so you can deliver a seamless experience with consistent messaging.

Differences Between Omnichannel vs. Multichannel Ecommerce | Salsify

Salsify

Omnichannel Strategy Digital CommerceFrom mobile, desktop, and social to brick-and-mortar stores, direct-to-consumer (D2C) websites, and third-party retailers, consumers have a wide range of options for how, when, and where to shop.

Continuing Omnichannel Success Post-Holiday Season

Retail Touch

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. What is an omnichannel marketing strategy?

Do You Have an Effective Omnichannel Marketing Strategy?

Zaius

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. What is omnichannel marketing?

How Omnichannel Retail Is Changing the Industry | Salsify

Salsify

Omnichannel Strategy Trend WatchThe path to purchase is no longer linear. A consumer might research a product on your website before buying it in store. They might make an impulse buy using the “Shop Now” button on Instagram.

REPORT: Omnichannel Marketing is All Hype, No Execution

Zaius

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. If you’re behind on your own omnichannel strategy, this should comfort you somewhat.

How COVID-19 prompted new thinking for omnichannel

retaildive

Accelerated investments in 2020 redefined omnichannel, writes Amanda Bourlier, head of retail at Euromonitor International

What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Omnisend

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and Read more The post What is Omnichannel Marketing? (+4 But what is it? How is it different from multichannel marketing?

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? Learn how you can execute a true omnichannel strategy with a single view of your customer. The post WEBINAR: Tackling the Omnichannel Customer Data Challenge appeared first on Zaius.

How to Create an Omnichannel Customer Journey

Omnisend

This is why omnichannel Read more The post How to Create an Omnichannel Customer Journey appeared first on Ecommerce Marketing Automation | Omnisend. Inspiration Marketing Tips Automation customer journey omnichannel omnichannel marketing automationCustomers are fickle. They’re demanding- and they want every message they receive to be completely tailored to their wants and needs. We want our marketing messages to always be relevant.

How to Create an Effective Omnichannel Strategy | Salsify

Salsify

The demand for an omnichannel commerce experience is driving brands to rethink their commerce strategies. Omnichannel Strategy

Why an Omnichannel Commerce Strategy Is Vital for Growth | Salsify

Salsify

Omnichannel commerce is quite literally "commerce everywhere," or in all the places your customers are found. Omnichannel Strategy Ecommerce Strategy

WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality

Zaius

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius.

Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020

Omnisend

That’s why it’s critically important to stay up to date on trends in the ecommerce Read more The post Omnichannel Experts: Where Omnichannel Marketing Trends Will Go in 2020 appeared first on Ecommerce Marketing Automation | Omnisend. It might seem that the marketing industry moves faster than the speed of light at times. It’s true, one of the biggest challenges in working in digital marketing (or any other tech-oriented field) is that things change by the hour.

Omnichannel Strategy: 5 Steps to Achieving Omnichannel Personalization

Kibo

Although a top priority for the past few years, many businesses are still struggling with how to craft and implement a successful omnichannel strategy. Once in place, the interconnection creates a seamless omnichannel personalization experience across off-line and on-line interactions.

5 Star Nutrition Revamps Omnichannel Experience

Retail Touch

5 Star Nutrition is working to overhaul its omnichannel shopping experience by creating a more connected, seamless customer journey across all channels. The new omnichannel platform will allow the retailer to incorporate historically store-exclusive products into its web assortment.

Omnichannel eCommerce Is Key In 2021

Omniconvert

The post Omnichannel eCommerce Is Key In 2021 appeared first on Omniconvert Ecommerce Growth Blog. Just consider yourself as a shopper. Do you go to a store and just pick a dress or you hop in different stores and then buy a dress? This also applied to your consumers as well.

Enrich Your Omnichannel Campaigns with Zaius SMS

Zaius

Recognizing our clients’ needs to expand the reach of their omnichannel marketing efforts, we’ve been hard at work to implement our fully integrated Zaius SMS solution. The post Enrich Your Omnichannel Campaigns with Zaius SMS appeared first on Zaius. Did you know that worldwide, more people own a cell phone than a toothbrush? In the United States alone, over 300 million people are cell phone owners, 81% of whom have smartphones.

How SMS Can Propel Your Omnichannel Marketing Strategy

Omnisend

Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies. Read more The post How SMS Can Propel Your Omnichannel Marketing Strategy appeared first on Ecommerce Marketing Automation | Omnisend. Inspiration omnichannel omnichannel marketing automation omnichannel statistics SMS SMS campaigns SMS marketing SMS statistics

The Omnichannel Campaign That Got Me the Cute Blue Shoes

Zaius

The post The Omnichannel Campaign That Got Me the Cute Blue Shoes appeared first on Zaius. Blog Email Marketing Campaigns Omnichannel Campaigns Personalized Emails“Cute shoes, where did you get them?” I’m not sharing. What I will tell you, though, is how smooth my journey was to buying said cute shoes. I was scrolling through my Pinterest feed one evening when I came across a pair of royal blue, suede loafers that were calling my name.

LVMH to Name Chief Omnichannel Officer

Retail Touch

The brand has appointed Michael David, who ran online retail for the company’s Louis Vuitton division, to the new group-wide role of Chief Omnichannel Officer, according to an internal memo reported by Reuters. Luxury holding company LVMH plans to reconfigure its digital approach.

Rethinking Post-COVID Shopping: ‘Retailtainment’ and Enhanced Omnichannel Experiences

Retail Touch

Omnichannel Means One Channel, Not Two Connected Channels. For many retailers, omnichannel is about enabling the in-store experience online and vice versa, letting shoppers freely switch channels during their journey.