Does Your Channel Run In A Silo?

Forrester eCommerce

I have spent my entire career in the channel. With 75% of world trade flowing through indirect channels according to the World Trade Organization, I’m always interested in seeing how businesses organize, manage, and execute their partner and alliance programs.

Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. The post Omni-channel pricing with the connected customer appeared first on Bryan & Jeffrey Eisenberg.

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Purchase Attribution: Taking Marketing Attribution Beyond Channels


When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates.

Do You Want To Be A Channel Chief?

Forrester eCommerce

[begin sarcasm] The head of indirect channels for an organization is the best job an individual could hope for! B2B marketing channel partners distribution channels - ISVs OEMs & VARs alliances channel channel marketing channel sales indirect sales partners

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits


It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”

Banks: Your Customers’ Cross-Channel Experiences Are Shoddy (Or Worse)

Forrester Omnichannel

I had just encountered one of the broken or inadequate cross-channel experiences that millions of customers face every year. Forrester defines cross-channel behavior as any instance in which a customer or prospect moves from one touchpoint to another when completing an objective.

HydroGarden grows seven-figure online sales channel with Microsoft Dynamics NAV and Sana Commerce

Retail Technology Review

A new integrated web store has generated £250,000 revenue per month for UK hydroponics wholesaler HydroGarden

Omni-Channel Success: Why Store Associates Are Key


Omni-Channel Success: Why Store Associates Are Key. Omni-Channel Retail = Breaking Silos. Were the retailer equipped to complete an omni-channel sale, the associate in our case could have helped my wife complete an online order for pickup in their location.

How retailers can use technology to become data driven in a multi-channel world

Retail Technology Review

By Peter Ruffley, Chairman at Zizo. The retail market has changed; Amazon et al have transformed customer expectations; digital native millennials have a very different outlook to previous generations; and the influence of external factors such as social media can be both good and bad

New technologies revolutionising the omni-channel experience

Retail Technology Review

A strong omni-channel B2B customer strategy is vital for many manufacturers these days, but it must go beyond simply ensuring the online experience matches the offline experience, to fully support the buyer throughout the entire, often complex sales process – however they choose to buy, says Michiel Schipperus, CEO, Sana Commerce

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Web Push Is A Channel For Improving the Customer Experience


Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap.

Your Complete Guide to an Accurate Inventory Count Across All Sales Channels


Cross-Channel Inventory. If you’re selling through multiple sales channels like Amazon and eBay plus your own site, you’ll need cross-channel inventory management to avoid mistakes.

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service


What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. It includes popular customer channels and platforms like: Facebook Business Pages.

Channel Advice Episode 4: Leveraging eBay’s Promotional Tools


Welcome back to another episode of Channel Advice , a video series where we take on your most pressing e-commerce questions in quick, easy-to-watch-during-lunch clips (because let’s be honest, we’re all short on time!). Are you just now hearing about Channel Advice?

Omni-channel is dead. Long live omni-channel ?

Steve Dennis

“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change. The future of omni-channel will not be evenly distributed.

Office Depot Acquires CompuCom — Is The Third Time The Charm For Retail Diving Into IT Services?

Forrester eCommerce

channel partners distribution channels - ISVs OEMs & VARs mergers & acquisitions (M&As) omnichannel customer experience online retail partner & affiliate marketing retail channel IT Services M&AAs Yogi Berra said, “It’s déjà vu all over again.”

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Researchers at Listrak recently studied over 400 retailers to determine what cross-channel strategies and tactics are being used to engage customers and uncovered some key trends: Trend One: In cart abandonment messages, organizations are recommending products based on all browse behavior.

The 5 Step Approach to Cross-Channel Customer Engagement


That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. What channels do your customers prefer to use?

Latest Benchmark on Nordic Omni-Channel Retailing


Latest Benchmark on Nordic Omni-Channel Retailing. The research asked omni-channel, ecommerce, and mobile commerce focused questions of 100 retail executives across Sweden, Denmark, Norway, Finland, Iceland, UK, and Germany. Is omni-channel only a customer facing objective?

Podcasts: Your Next Great Marketing Channel, Or Just a Fad?


When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Currently, the best way to measure how much reach a podcast has is the number of downloads and the number of subscribers to a given channel.

Make Each Route The Best Path For Buyers

Forrester eCommerce

Curious how other firms are thinking about their direct and indirect selling channels in 2017 and beyond? B2B channel partners Channels Marketing RoutesIs your organization considering how to holistically optimize all of its routes-to-market?

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Channel Advice Episode 5: Optimizing Mobile Strategy With Google


We’re back with another episode of Channel Advice , a video series where industry experts take on your most pressing e-commerce questions (in less time than it takes to write an email!). Are you just now hearing about Channel Advice ?

The Solution for Smart Fulfillment and Omni Channel Retailing


Pure e-commerce retailers have gained momentum causing brick-and-mortar retailers to re-think and re-design their online channels. And it now seems that many of the top retailers have found the answer: “Omni-Channel Retailing.”. Originally Published on PA Times.

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Customer Experience omni-channel retail Strategy Trends customer experience shopping cartBirth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line.

Is it a Smart Retail Strategy to Accept Amazon Returns?


The Verdict Is Still Out, But Omni-Channel Is Clearly Here To Stay. It can’t be lost that this is another massive call out for implementing an omni-channel retail strategy. The beginning of a very interesting set of new paradigms in retail generally and omni-channel retail specifically.

How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay


In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. Don’t wait until right before the holiday season to test out the eBay channel.

Channel Advice Episode 3: Maximizing Performance With Facebook’s Dynamic & Carousel Ads


Welcome back to Channel Advice, a video series geared toward answering your most pressing e-commerce questions in bite-sized clips (lunch and learn anyone?). In this installment of Channel Advice, Valerie runs through the top five best practices for success with Facebook ads.

5 Ways to transform from multi-channel retailer to an omni-channel powerhouse.

Springboard Retail

While you’ve likely heard of (and may be engaged in) multi-channel selling, “omni-channel” is the latest buzzword sweeping the retail industry. Omni-channel Retail Business of Retail EcommerceIn today’s ever-changing retail world, one thing is certain: the more places you’re selling, the better your chances of consistent revenue. Of course, being everywhere is easier said than done.

Omnichannel Retailing : Are You In Or Out?


Click & Collect best-of-breed BOPIS click & collect ecommerce omni-channel omni-channel retail Omnichannel retailOmnichannel Retailing: Are You In Or Out? On the weekend, it struck me. Retailers, you have to make a decision on omnichannel retailing. Are you in or are you out?

How to optimize multi channel product listings?


Here are 7 expert tips to get the basic of your multi channel listing right—to get your products fully optimized: Keywords research-. Make product listings much easier and efficient with multi channel e-commerce software solutions. multi channel listing Walmart shipping tracking

Innovative Game Plan: How To Implement Your OMS


Let us begin our journey together on the road to omni-channel success. Your partner in omni-channel retail success, OrderDynamics. Innovative Game Plan: How To Implement Your OMS. Dear Retailer, thank you for choosing OrderDynamics’ OMS!

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Omnichannel Solutions: What Is The Purpose Of A Store?


There’s no reason why any retailer would not want to maximize its potential by selling across all channels. Yet the real takeaway is that shoppers see these channels as having generally very different benefits. Cater to the needs of consumers across their chosen channels.

5 Signs Your Company Needs An OMS


These problems are typical of any company having a growing omni-channel presence. One of the key requirements in omni-channel supply chains is having complete visibility of your supply chain at any point in time. 5 Signs Your Company Needs An OMS. Are you having frequent order errors?

Channel Advice Episode 2: Optimizing Post-Holiday Strategies


Welcome back to another episode of Channel Advice, a new video series where our team of e-commerce experts take on your most pressing e-commerce questions in quick, easy-to-watch-during-lunch clips (because let’s be honest, we’re all short on time!).

Introducing Channel Advice, An E-Commerce Video Series


Thus, Channel Advice was born. And don’t forget to subscribe to our YouTube channel to make sure you don’t miss an episode of Channel Advice! The post Introducing Channel Advice, An E-Commerce Video Series appeared first on Channel Advisor.

9 Offline Sales Channel Strategies to Drive Growth!

Demac Media

It’s hard for retailers to get in front of customers, so your best approach is to connect the two, and create leverage through your offline channels. Stores as a channel help acquire customers, sell product, build your brand, and are profitable!

Webrooming and Showrooming: What Exactly Is It?


The fact that shoppers are webrooming also stresses the importance of highlighting your brand’s omni-channel service offering. If you are executing an omni-channel strategy, then entice the shoppers who webroom to buy online, and pickup the product in-store.



Channels are not connected. Consumer Behavior Consumer Expectations eCommerce Mobile Commerce Uncategorized Click and expect consumer behavior eCommerce growth eCommerce Technology European eCommerce omni-channel commerceImmediacy. It is everything in commerce today.

Are mass store closings the start of an inevitable downward spiral?

Steve Dennis

When we know for a fact that brick & mortar locations are key to supporting a viable and growing e-commerce business (and vice versa), mothballing dozens (or even hundreds) of stores only serves to undermine a retailer’s ability to meet customers’ evolving omni-channel demands. Omni-channel Reinventing Retail Store closings Hudson Bay Company Sears

Is The Holiday Shopping Season Sneaking Up On You?


Have Your Omni-Channel Strategy Firmly In Place. To that end, cementing a comprehensive omni-channel strategy is by far the most important process each organization can take to prepare for the holiday shopping season. Is The Holiday Shopping Season Sneaking Up On You?