Channel Data Is A Competitive Differentiator

Forrester eCommerce

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

What I See Coming For The Channel In 2019

Forrester eCommerce

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Private equity will continue its sweep of the channel software space, creating some unicorns along the way.

Channel Software Tech Stack (2019) – INFOGRAPHIC

Forrester eCommerce

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel […].

How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

IBM Channel Executives Are Frustrated With The Pace Of Partners’ Transformation

Forrester eCommerce

The 1,000-plus partners who packed the MGM Grand Arena heard some great messaging around simplified programs, reduced contractual requirements, and a direct sales team who was finally getting channel religion delivered through its paychecks. channel partners distribution channels - ISVs OEMs & VARs partner & affiliate marketing alliances channel IBM partners PartnerWorld Shadow Channels Think

People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?”

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

Retail TouchPoints

EBay, Verizon Share Attribution Success Stories At Shop.org Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for marketers to track their campaigns.

Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. The post Omni-channel pricing with the connected customer appeared first on Bryan & Jeffrey Eisenberg.

Upcoming webinar: “Omni-channel is dead. Long live omni-channel.”

Steve Dennis

Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. A really bad time to be boring Being Remarkable Omni-channel Reinventing Retail Retail IBM Watson Inside Retail Live

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Zaius

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates.

Getting More Subscribers to Your Youtube Channel

Rishi Rawat

1: Are you a brand that has a fair amount of new content being created on your Youtube channel? 2: Looking to increase channel subscriptions by 5%? Then make 1 tweak to your YouTube channel URL: Article Novelty

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.

Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

How Omni-Channel is Transforming Showrooming

OrderDynamics

How Omni-Channel is Transforming Showrooming. Modern retailers embrace showrooming as part of their omni-channel retail strategy. Omni-channel retail provides a seamless shopping experience. Omni-channel retail has transformed showrooming.

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?

Advanced Omni-Channel: Pickup Lockers

OrderDynamics

Advanced Omni-Channel: Pickup Lockers. Another advanced omni-channel capability are retailers’ use of in-store pickup lockers. In both cases, using a pickup locker as an advance omni-channel offering, is a winning scenario.

How to optimize multi channel product listings?

ChannelSale

Here are 7 expert tips to get the basic of your multi channel listing right—to get your products fully optimized: Keywords research-. Make product listings much easier and efficient with multi channel e-commerce software solutions. multi channel listing Walmart shipping tracking

The Wholesale Distributor’s Guide to Launching an Ecommerce Channel

BigCommerce

The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,… B2B Ecommerce

244: Tim Schmoyer On How To Create A Successful YouTube Channel

My Wife Quit Her Job

His channel has over 400K subscribers and this interview comes at an opportune time because I’m actively trying to grow my new show, The 5 Minute Pitch. The post 244: Tim Schmoyer On How To Create A Successful YouTube Channel appeared first on MyWifeQuitHerJob.com. His channel has over 400K subscribers and this interview comes at an opportune time because I'm actively trying to grow my new show, The 5 Minute Pitch.

How to Use Voice as a B2C Acquisition Channel

Zaius

When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. At the end of the day, you want voice to not only be the channel that provides an exceptional customer experience but one that provides an uplift in conversions. With the right data, you can make sure to optimize this channel and continually improve your customer experience.

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What is Omni-channel Brand Intimacy?

OrderDynamics

What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. Lets compare this with omni-channel brand intimacy.

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel

OrderDynamics

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. When you have a seat at the omni-channel table, everyone is thankful for several reasons. Today, omni-channel supports pricing consistency across channels.

Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

Forrester eCommerce

Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights. Marketing innovation” and “process,” you […].

Omni-Channel Order Management: What Exactly is it?

OrderDynamics

What Exactly is Omni-Channel Order Management? Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? Even though we are in ‘The Age of the Customer’ we still see and hear of retailers not providing the right brand experience across channels.

Web Push Is A Channel For Improving the Customer Experience

Zaius

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap.

Ascend 2018: Happiness = Omni-channel Services

OrderDynamics

Ascend 2018: Happiness = Omni-channel Services. Now apply these positive thoughts to you omni-channel services in retail…. Episerver has put in significant efforts and development time to pull together impressive campaign capabilities for retail marketers driving omni-channel campaigns.

Four Reasons Why Reddit Is The No. 1 Social Media Platform For Channel Professionals

Forrester eCommerce

channel partners integrated marketing (cross-channel) channel channel marketing channel sales Reddit Shadow Channels Through-Channel

The Secret to the Future Growth of Your Ecommerce Channel: Social Commerce

BigCommerce

Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling

Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy

BigCommerce

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

Advanced Omni-Channel: Retail Order Consolidations

OrderDynamics

Advanced Omni-Channel: Retail Order Consolidations. Among omni-channel retail techniques, retail order consolidations is one of the most advanced feature sets. Briefly, hub and spoke omni-channel is an advanced retail strategy that brings ship-from-store orders to hub locations.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another. What's your Next Omni Channel Strategy?

Omni-channel is dead. Long live omni-channel ?

Steve Dennis

“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change. The future of omni-channel will not be evenly distributed.

This Is The Best Time To Start Your Omni-Channel Retail Strategy

OrderDynamics

This Is The Best Time To Start Your Omni-Channel Retail Strategy. When should you start your omni-channel retail strategy? Our recently published OrderDynamics Omni-1000 showed that retail markets in several countries vary in omni-channel maturity.