article thumbnail

Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

In other words, there’s a new channel available to prospects wherever they go. Mobile wallets not only offer quick time to market, they have the advantage of widespread adoption that can help drive customers to engage on a brand’s app, website and other channels. Retailers have fewer barriers to gain unparalleled reach.

Mobile 297
article thumbnail

What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. An omnichannel eCommerce platform connects all of a retailer's sales channels in one place.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nike Ramps Up Embrace of Wholesale Channel

Retail TouchPoints

On Thursday, the company reported revenue declines for the full year ended May 31 in every channel, region and brand. Photo courtesy Nike) Hill emphasized on the earnings call that improving and expanding sales in the wholesale channel is a key Nike initiative under his watch. Renewed Focus on Wholesale Nike CEO Elliott Hill.

Channel 130
article thumbnail

The Ultimate Guide to Product Feed Management for eCommerce Brands

Groove

Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling. What Is Product Feed Management?

article thumbnail

Omnichannel Personalization: From In-Store to Online and Everything in Between

Explore the building blocks of personalization across channels and touchpoints in this masterclass, featuring real-world examples of how to apply a customer-centric lens to drive business outcomes for your brand. To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences.

article thumbnail

Mastering eCommerce Feed Management to Boost Your Sales

Groove

Channel-Specific Requirements: Online marketplaces have varying rules that merchants need to follow. Creating and using standardized data-entry processes can help ensure consistency in product feeds across channels. Our feed management tools can help ensure that feed listings are accurate and complete.

article thumbnail

Product Feed Management for eCommerce Success with Feedonomics - EP007

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

eCommerce 434
article thumbnail

Composable Commerce Reference Architecture 2024 Edition

Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

article thumbnail

The Personalization Playbook: 2024 Strategies

Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences

article thumbnail

How Ambitious Brands Are Leveraging Composable Commerce

Topics include how to: Assemble microservices without needing to re-platform Leverage data for every channel you want to sell on Make migrations much more effective

article thumbnail

Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)

article thumbnail

5 Steps to Omnichannel E-Commerce Success

To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

article thumbnail

Cut Costs & Complexity: Smarter Fulfillment for Home, Furniture & DIY Brands

This report outlines how a smarter, AI-ready order management system (OMS) helps you reduce shipping costs, streamline project-based fulfillment, and ensure accurate inventory across every channel.

article thumbnail

50 Tests You Should Know for Website Optimization

AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels. Continuous optimization is the key to digital customer experience success.

article thumbnail

Foundational ABM Building Blocks

Get insights on: Building a solid data foundation Targeting, signals, and optimizing engagement channels Aligning your ABM program with the customer life cycle Establishing effective KPIs and reporting strategies