Utordo allows logistics companies to integrate with the OnBuy online marketplace

Retail Technology Review

Utordo – the cloud-based multi-channel order management solution – is now fully integrated with OnBuy.com, the fast-growing UK-founded online marketplace. Internet Retailing Retail Supply Chain Loading

Ideal Shopping Direct blasts through bullish forecasts

Retail Technology Review

Ideal Shopping Direct (ISD), the UK multi-channel home shopping retailer and owner of the Create and Craft and Ideal World TV channel, reports that it has achieved a significant turnaround in the past 12 months; £6.5m profit, 30% ahead of the £5m it predicted earlier in the year. Internet Retailing Retail Supply Chain

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The Value of Owning Your Channels

Zaius

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Blog advertising channels

How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Multichannel Commerce Series: Optimize Every Channel

ChannelAdvisor

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. .

Channel-Centric Solutions Are Missing the Mark

Zaius

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web.

Multichannel Commerce Series: Optimize Every Channel

ChannelAdvisor

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. .

People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?”

Prepare Now For Successful 2022 Channel Sales Planning

Forrester Digital Transformation

Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.

Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way.

Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester's Customer Insights

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

HomeGoods Debuts Online Channel

Retail Touch

HomeGoods, a division of The TJX Companies , has made a belated entry into digital commerce with the debut of the HomeGoods.com site.

Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way.

Using BigCommerce and eBay Integration for Cross-Channel Management

BigCommerce

The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading. Here’s the new normal… Sellling on eBay Ebay multichannel

Google Channel Optimization for Shopify

Prisync

Numerous customers are searching for products on Google. This is a great opportunity for business. E-Commerce Strategy Google Optimization google shopping Shopify

In 2022, Channel Marketers Must Prioritize Customer And Partner Value

Forrester Digital Transformation

A focus on enhancing partner experience and generating customer value are key to channel marketing success in the year ahead. Age of the Customer B2B Marketing Channel Marketing Chief Marketing Officer marketing annual planning marketing strategy Planning Assumptions

Channel Software Tech Stack 2021

Forrester's Customer Insights

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

The 100 Best Channel Podcasts Of 2021

Forrester's Customer Insights

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. B2B Marketing B2B Research Channel Marketing Channel Partners Channel Sales

Marketplaces Make Their Mark In The Channel

Forrester's Customer Insights

B2B marketing channel partners omnichannel customer experience alliances channel channel marketing channel programs channel sales ecommerce ecosystems marketplace Partner PartnershipsOnline marketplaces have been around in one form or another for decades.

8 Reasons Multi-Channel Sellers Should Use Listing Tools

SellBrite

But launching on multiple sales channels and managing inventory while still maintaining his core business on eBay presented a variety of challenges. Any updates will automatically sync across all sales channels, as illustrated below. .

Custom Channels Open the Door to Endless Integration Opportunities

Zaius

One of our 2020 goals is to make data activation to any source, system, or channel much easier, so that our users could send data existing in Zaius wherever they want to in their workflow. Creating a custom channel in a campaign is as quick and easy as adding an email or SMS touchpoint.

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

3 Myths About Channel Conflict and Cannibalization | Salsify

Salsify

As the digital shelf continues to bring in more direct sales, it’s not uncommon for you to receive concerns, pushback, or confusion from your traditional internal salesforce or leadership team — especially if there’s a strong push for change through digital transformation.

How to Gain Cross Channel Insight into Identity Marketing Success

SheerID

Learn how SheerID’s new automatic UTM campaign reporting feature can identify and assess campaigns and channels that bring you new customers. Blog Posts

Do Channel Vendors Need Public Relations Anymore?

Forrester's Customer Insights

At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

How to Provide Extraordinary Customer Experiences Across Multiple Channels

ChannelAdvisor

But expanding across channels and geographies is challenging when each one has its own requirements, audience, and tone. Abhi Tiwari, Director of Product Management and Technology at Amazon Multi-Channel Fulfillment . Multi-channel Selling Challenges.

Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. The post Omni-channel pricing with the connected customer appeared first on Bryan & Jeffrey Eisenberg. Multi-Channel omni-channel retail IBM NRF omnichannel pricingSixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault.

Nordstrom Launches Livestream Shopping Channel

Retail Touch

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. retailer showing interest in this growing channel.

The Wholesale Distributor’s Guide to Launching an Ecommerce Channel

BigCommerce

The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,… B2B Ecommerce

How to Provide Extraordinary Customer Experiences Across Multiple Channels

ChannelAdvisor

But expanding across channels and geographies is challenging when each one has its own requirements, audience, and tone. Abhi Tiwari, Director of Product Management and Technology at Amazon Multi-Channel Fulfillment . Multi-channel Selling Challenges.

Upcoming webinar: “Omni-channel is dead. Long live omni-channel.”

Steve Dennis

Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. A really bad time to be boring Being Remarkable Omni-channel Reinventing Retail Retail IBM Watson Inside Retail LiveI’ll be joined by Rob Poratti from IBM Watson Commerce. You can pre-register here. In other news, I’ll be heading to Melbourne, Australia at the end of the month for InsideRetailLive.

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Zaius

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. Measuring the effectiveness of each channel relative to itself means you’re limited to channel-specific metrics like open rates, click-through rates, conversion rates, etc. And you can understand how your campaigns are performing in terms of something other than channel metrics.

The 64 Best Channel Podcasts Of 2019

Forrester's Customer Insights

B2B marketing channel partners digital marketing social marketing alliances channel channel marketing channel sales Channels MSP partner marketing Partner Programs Partnerships podcast Reseller Shadow Channels Through-Channel VARBy Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast.

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?

How to Grow Ecommerce Margins With D2C Channels | Salsify

Salsify

"Our D2C sites are a way for us to tell a better story about each of our brands and promote each of the product lines across these different websites. We have brands that have been around for over 100 years — so we have this huge heritage. We are a leader in the industry.

BotsCrew Chatbots Designed to Span Channels and Countries

Retail Touch

BotsCrew offers retailers a chatbot designed to connect to multiple channels, including Facebook, WhatsApp, SMS, website widgets and others. The platform allows for easy brand customization and features personalized analytics, live chat and the ability to add more than 100 languages.

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Forrester's Customer Insights

The channel is very large, highly diverse, and incredibly decentralized. B2B Marketing B2B Research Channel Marketing Channel Partners Channel Sales Chief Marketing Officer digital marketing trends marketing annual planning marketing strategy social marketing social media

Time To Rethink Channel Incentives And Program Management (CIPM)?

Forrester's Customer Insights

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. For decades channel professionals have used channel incentives to drive behavior; whether establishing new behaviors, suppressing old ones, or repositioning partners for a new opportunity. Channel […].

Top 59 Global IT Channel Media Outlets – What MSPs, MSSPs, Resellers, Integrators, and IT Consultants Read

Forrester's Customer Insights

Out of the 14 different spheres of influence that we track at Forrester, the channel industry trade press ranks near the top. Channel Marketing Channel Partners Channel Sales social media

Channel Data Is A Competitive Differentiator

Forrester's Customer Insights

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […].

What I See Coming For The Channel: 2021

Forrester's Customer Insights

Last year ended up being a tale of two cities for the channel. With catlike reflexes, the IT channel emptied the laptop supply chain and became […]. B2B CX B2B Marketing Brand and Communications Channel Marketing Channel Partners Commerce Tech omnichannel customer experience