The Value of Owning Your Channels

Zaius

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The trend is pointing toward increasingly restricted access to customers, which makes it more important to refocus on channels like your website, blog, email, SMS, and direct mail where you can own your audiences.

Marketplaces Make Their Mark In The Channel

Forrester's Customer Insights

B2B marketing channel partners omnichannel customer experience alliances channel channel marketing channel programs channel sales ecommerce ecosystems marketplace Partner PartnershipsOnline marketplaces have been around in one form or another for decades.

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How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

The Customer Is The Channel

Steve Dennis

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures. Whereas consumers think brand first, channel second (if at all), that’s rarely the way retailers behave.

8 Reasons Multi-Channel Sellers Should Use Listing Tools

SellBrite

But launching on multiple sales channels and managing inventory while still maintaining his core business on eBay presented a variety of challenges. Any updates will automatically sync across all sales channels, as illustrated below. .

People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?”

Do Channel Vendors Need Public Relations Anymore?

Forrester's Customer Insights

At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Using BigCommerce and eBay Integration for Cross-Channel Management

BigCommerce

The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading. Here’s the new normal… Sellling on eBay Ebay multichannel

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.

Custom Channels Open the Door to Endless Integration Opportunities

Zaius

One of our 2020 goals is to make data activation to any source, system, or channel much easier, so that our users could send data existing in Zaius wherever they want to in their workflow. We’re excited to say that our recently released, new custom channel will allow you to activate your data through any system via APIs. Creating a custom channel in a campaign is as quick and easy as adding an email or SMS touchpoint.

MFG opens flagship forecourt in Channel Islands

TalkingRetail

Motor Fuel Group (MFG) claims to have opened the largest petrol forecourt in the Channel Islands. The new-to-industry station on Jersey is operated under MFG’s Roberts Garages brand. Roberts West, MFG’s fourth station on the island, is located beside Jersey Airport.

The Wholesale Distributor’s Guide to Launching an Ecommerce Channel

BigCommerce

The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,… B2B Ecommerce

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

Retail TouchPoints

EBay, Verizon Share Attribution Success Stories At Shop.org Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for marketers to track their campaigns.

Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. The post Omni-channel pricing with the connected customer appeared first on Bryan & Jeffrey Eisenberg. Multi-Channel omni-channel retail IBM NRF omnichannel pricingSixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault.

The 64 Best Channel Podcasts Of 2019

Forrester's Customer Insights

B2B marketing channel partners digital marketing social marketing alliances channel channel marketing channel sales Channels MSP partner marketing Partner Programs Partnerships podcast Reseller Shadow Channels Through-Channel VARBy Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast.

Amazon launches luxury channel with Oscar de la Renta

retaildive

The e-commerce giant may capture young fashion consumers who value its convenience, if it can recruit the brands they crave, experts say

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Zaius

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. Measuring the effectiveness of each channel relative to itself means you’re limited to channel-specific metrics like open rates, click-through rates, conversion rates, etc. And you can understand how your campaigns are performing in terms of something other than channel metrics.

Time To Rethink Channel Incentives And Program Management (CIPM)?

Forrester's Customer Insights

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. For decades channel professionals have used channel incentives to drive behavior; whether establishing new behaviors, suppressing old ones, or repositioning partners for a new opportunity. Channel […].

Channel Data Is A Competitive Differentiator

Forrester's Customer Insights

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […].

What I See Coming For The Channel In 2019

Forrester's Customer Insights

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. As a review, here were my 2018 predictions. Verdict: As mentioned in the […].

Upcoming webinar: “Omni-channel is dead. Long live omni-channel.”

Steve Dennis

Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. A really bad time to be boring Being Remarkable Omni-channel Reinventing Retail Retail IBM Watson Inside Retail LiveI’ll be joined by Rob Poratti from IBM Watson Commerce. You can pre-register here. In other news, I’ll be heading to Melbourne, Australia at the end of the month for InsideRetailLive.

A True 1:1 Channel: Introducing Service-Led Retail

Zaius

But meanwhile, the true 1:1 channel has been too often overlooked: service. The post A True 1:1 Channel: Introducing Service-Led Retail appeared first on Zaius. For years in marketing, we’ve set our sights on 1:1 engagement, moving from the dark days of batch-and-blast to segmentation and into truly personalized messages. Likewise, in commerce, evolving from ‘one-for-all’ to targeted landing pages and personalized product recommendations have made a big impact.

The Secret to the Future Growth of Your Ecommerce Channel: Social Commerce

BigCommerce

Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. According to eMarketer , marketers will spend nearly 58% of their time trying to understand cross-channel measurement and attribution this year, and more than 80% of senior-level marketing professionals are interested in learning more about multi-channel attribution. You have to measure multiple channels.

Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy

BigCommerce

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

Advice on Evaluating New Acquisition Channels from Top D2C Brands

Liveintent

Evaluating new partnership channels can be challenging. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. So, how much time – and, more importantly, how much money – should you throw at a new channel before you expect to see results? “Allocating time internally to understand the channel is really important to us.”

How to Use Voice as a B2C Acquisition Channel

Zaius

When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. At the end of the day, you want voice to not only be the channel that provides an exceptional customer experience but one that provides an uplift in conversions. With the right data, you can make sure to optimize this channel and continually improve your customer experience.

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How to Decide Which Online Sales Channel to Sell Your Products On

SellBrite

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options. To help you get started, let’s look at how to figure out what you need from an online sales channel and then at how to choose a platform based on these needs.

Quantifying Coronavirus (COVID-19) For The Technology Channel

Forrester's Customer Insights

How will the technology channel be affected by the COVID-19 pandemic? channel partners pandemicRead a list of likely scenarios and what it could mean for the long-term.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another. Deliver Omni Channel Experience With an Interactive Rewards Program Through an App – Starbucks. Starbucks knows this all too well, as the rewards experience is seamlessly integrated into every single channel it has.

How Omni-Channel is Transforming Showrooming

OrderDynamics

How Omni-Channel is Transforming Showrooming. Modern retailers embrace showrooming as part of their omni-channel retail strategy. Omni-channel retail provides a seamless shopping experience. Omni-channel retail has transformed showrooming.

What I See Coming For The Channel In 2020

Forrester's Customer Insights

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel Automation Becomes Table Stakes For Partnership Success

Forrester's Customer Insights

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. Before accelerating their channel program, they need to apply basic automation technologies to get their front- and back-end systems to a […].

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

5 Principles for Omni-Channel Jewelry Retail

RETAIL MANAGEMENT SOFTWARE

In 2019, even jewelry retailing has been touched by omni-channel retailing. You’ve got to appeal to your customer through multiple sales channels, but to do that effectively, you need to understand your customers. For that reason, ChainDrive recommends these five omni-channel best practices for jewelry retailers. You can design better omni-channel marketing plans that way. Keep track of all of your merchandise no matter what channels it sells through.

Omni-channel is dead. Long live omni-channel ?

Steve Dennis

“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change. The future of omni-channel will not be evenly distributed.