Does Your Channel Run In A Silo?

Forrester eCommerce

I have spent my entire career in the channel. With 75% of world trade flowing through indirect channels according to the World Trade Organization, I’m always interested in seeing how businesses organize, manage, and execute their partner and alliance programs.

Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. The post Omni-channel pricing with the connected customer appeared first on Bryan & Jeffrey Eisenberg.

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6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another. What's your Next Omni Channel Strategy?

Purchase Attribution: Taking Marketing Attribution Beyond Channels


When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates.

Do You Want To Be A Channel Chief?

Forrester eCommerce

[begin sarcasm] The head of indirect channels for an organization is the best job an individual could hope for! B2B marketing channel partners distribution channels - ISVs OEMs & VARs alliances channel channel marketing channel sales indirect sales partners

This Is The Best Time To Start Your Omni-Channel Retail Strategy


This Is The Best Time To Start Your Omni-Channel Retail Strategy. When should you start your omni-channel retail strategy? Our recently published OrderDynamics Omni-1000 showed that retail markets in several countries vary in omni-channel maturity.

[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now


Getting smarter about sales channel strategies. See, our evolving understanding of consumers’ behavior now suggests that shoppers browse and buy on various channels, making the whole buying process a long and complicated one. Free Download.

Omni-Channel Success: Why Store Associates Are Key


Omni-Channel Success: Why Store Associates Are Key. Omni-Channel Retail = Breaking Silos. Were the retailer equipped to complete an omni-channel sale, the associate in our case could have helped my wife complete an online order for pickup in their location.

How retailers can use technology to become data driven in a multi-channel world

Retail Technology Review

By Peter Ruffley, Chairman at Zizo. The retail market has changed; Amazon et al have transformed customer expectations; digital native millennials have a very different outlook to previous generations; and the influence of external factors such as social media can be both good and bad

HydroGarden grows seven-figure online sales channel with Microsoft Dynamics NAV and Sana Commerce

Retail Technology Review

A new integrated web store has generated £250,000 revenue per month for UK hydroponics wholesaler HydroGarden

Omni-channel is dead. Long live omni-channel ?

Steve Dennis

“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change. The future of omni-channel will not be evenly distributed.

Your Complete Guide to an Accurate Inventory Count Across All Sales Channels


Cross-Channel Inventory. If you’re selling through multiple sales channels like Amazon and eBay plus your own site, you’ll need cross-channel inventory management to avoid mistakes.

Channel Advice Episode 4: Leveraging eBay’s Promotional Tools


Welcome back to another episode of Channel Advice , a video series where we take on your most pressing e-commerce questions in quick, easy-to-watch-during-lunch clips (because let’s be honest, we’re all short on time!). Are you just now hearing about Channel Advice?

Latest Benchmark on Nordic Omni-Channel Retailing


Latest Benchmark on Nordic Omni-Channel Retailing. The research asked omni-channel, ecommerce, and mobile commerce focused questions of 100 retail executives across Sweden, Denmark, Norway, Finland, Iceland, UK, and Germany. Is omni-channel only a customer facing objective?

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service


What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. It includes popular customer channels and platforms like: Facebook Business Pages.

Web Push Is A Channel For Improving the Customer Experience


Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap.

New technologies revolutionising the omni-channel experience

Retail Technology Review

A strong omni-channel B2B customer strategy is vital for many manufacturers these days, but it must go beyond simply ensuring the online experience matches the offline experience, to fully support the buyer throughout the entire, often complex sales process – however they choose to buy, says Michiel Schipperus, CEO, Sana Commerce

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The 5 Step Approach to Cross-Channel Customer Engagement


That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. What channels do your customers prefer to use?

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Researchers at Listrak recently studied over 400 retailers to determine what cross-channel strategies and tactics are being used to engage customers and uncovered some key trends: Trend One: In cart abandonment messages, organizations are recommending products based on all browse behavior.

Channel Advice Episode 5: Optimizing Mobile Strategy With Google


We’re back with another episode of Channel Advice , a video series where industry experts take on your most pressing e-commerce questions (in less time than it takes to write an email!). Are you just now hearing about Channel Advice ?

Podcasts: Your Next Great Marketing Channel, Or Just a Fad?


When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Currently, the best way to measure how much reach a podcast has is the number of downloads and the number of subscribers to a given channel.



Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion and strains sales: Channel conflict. Direct and indirect channels can co-exist peacefully. Many manufacturers struggle with channel conflict.

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Office Depot Acquires CompuCom — Is The Third Time The Charm For Retail Diving Into IT Services?

Forrester eCommerce

channel partners distribution channels - ISVs OEMs & VARs mergers & acquisitions (M&As) omnichannel customer experience online retail partner & affiliate marketing retail channel IT Services M&AAs Yogi Berra said, “It’s déjà vu all over again.”

5 Ways to transform from multi-channel retailer to an omni-channel powerhouse.

Springboard Retail

While you’ve likely heard of (and may be engaged in) multi-channel selling, “omni-channel” is the latest buzzword sweeping the retail industry. Omni-channel Retail Business of Retail EcommerceIn today’s ever-changing retail world, one thing is certain: the more places you’re selling, the better your chances of consistent revenue. Of course, being everywhere is easier said than done.

Primaseller Review: Multi-channel Inventory and Sales Management, Without the High Price Tag

Ecommerce Platforms

You end up having miscommunications on inventory between the channels, customers get upset when the inventory isn't available, and the order management isn't exactly as easy as it is with an individual online shop.

Co-opetition in Retail: New Era for Omni-channel?


Co-opetition in Retail: New Era for Omni-channel? It works for a mall, but is there room for omni-channel co-opetition in retail? Plus omni-channel retail for most markets is too new to even think about this weird twist. Omni-channel Co-opetition in Retail – Controversial?

Make Each Route The Best Path For Buyers

Forrester eCommerce

Curious how other firms are thinking about their direct and indirect selling channels in 2017 and beyond? B2B channel partners Channels Marketing RoutesIs your organization considering how to holistically optimize all of its routes-to-market?

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Operations Strategy: A Recipe for Fulfillment Success


What’s more, shoppers only pull out their wallets when they score free or dirt-cheap shipping rates – or when they have omni-channel options to tap into, such as buy in-store and ship to home, and buy online pick up in-store, to name a few. Omni-channel is here to stay.

Channel Advice Episode 3: Maximizing Performance With Facebook’s Dynamic & Carousel Ads


Welcome back to Channel Advice, a video series geared toward answering your most pressing e-commerce questions in bite-sized clips (lunch and learn anyone?). In this installment of Channel Advice, Valerie runs through the top five best practices for success with Facebook ads.

The Solution for Smart Fulfillment and Omni Channel Retailing


Pure e-commerce retailers have gained momentum causing brick-and-mortar retailers to re-think and re-design their online channels. And it now seems that many of the top retailers have found the answer: “Omni-Channel Retailing.”. Originally Published on PA Times.

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Customer Experience omni-channel retail Strategy Trends customer experience shopping cartBirth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line.

TPMA Presents: Key Points About Omni-Channel Retailing


TPMA Presents: Key Points About Omni-Channel Retailing. The Toronto Product Management Association held a panel that highlighted key points about omni-channel retailing. The panel discussed how omni-channel can lead to true customer satisfaction, and what retailers really need to know.

UK Retailers – The Most Mature in Omni-Channel Retail


UK Retailers – The Most Mature in Omni-Channel Retail. The recent OrderDynamics’ Omni-1000 study examined the actual omni-channel capabilities of more than 1,000 retailers around the world. But just offering online or in-store sales doesn’t mean a retailer is truly omni-channel.

The Definitive Guide to Selling on Amazon


I can also assure you it will be a vital resource you continue to reference as you grow Amazon as a revenue channel. How To Sell Online Omnichannel Amazon multi-channel multichannelAs a former journalist, the plethora of clickbait headlines across the web is nauseating.

How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay


In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. Don’t wait until right before the holiday season to test out the eBay channel.

How to Make $5,000 an Hour Selling on Amazon


Within 18 months they were selling more on Amazon than through their traditional channels. Sellers often use this service so they don’t have to split inventory for Amazon and non-Amazon channels. All ground services available for orders from all channels on one screen.

Omnichannel Retailing : Are You In Or Out?


Click & Collect best-of-breed BOPIS click & collect ecommerce omni-channel omni-channel retail Omnichannel retailOmnichannel Retailing: Are You In Or Out? On the weekend, it struck me. Retailers, you have to make a decision on omnichannel retailing. Are you in or are you out?

The Secret Amazon Pricing Strategy to Crush the Competition


Communicate your newsletter sign-up option on your social media channels and on your packaging. Be responsive on your social media channels. Your customers will talk about or to you and they expect you to engage with them on their favorite social media channel.

Amazon Revenue Calculator: Selling Fees, Metrics & More [Infographic]


How To Sell Online Omnichannel Amazon multi-channelAs an Amazon seller, you need to ask yourself one important question: “Is my Amazon business profitable?”. The answer isn’t as obvious as you might think. Many sellers discover they are losing thousands of dollars every year.

Amazon Selling Pitfalls Even the Savviest Sellers Forget [Infographic]


Do you have a way of testing or grading returns, upgrading packaging where needed, and recovering as much revenue as possible by making these items sellable again on Amazon (or some other channel, as needed)? How To Sell Online Omnichannel Amazon multi-channel