Groove

OCTOBER 20, 2024

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.

Multi-channel 344

Multi-channel eCommerce BigCommerce Channel 344

Groove

OCTOBER 11, 2024

Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Cost-Effectiveness With inspiring open and engagement rates, brands see a higher ROI compared to other marketing channels.

Merchant Services 361

Merchant Services eCommerce Platforms eCommerce Marketing 361

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 326

eCommerce Social Media White Paper Seminar 326

Retail TouchPoints

JANUARY 13, 2025

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels.

BigCommerce 298

BigCommerce Retail B2C Channel 298

Groove

NOVEMBER 7, 2024

For example, if your demographic tends to use Facebook frequently and favors email messages, those might be the top two channels you leverage for your interactions. Businesses use multiple, separate channels to connect with customers and leads while sharing the advantages of their products or services.

Multichannel 387

Multichannel Omnichannel eCommerce Channel 387

Retail TouchPoints

NOVEMBER 27, 2024

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

OCTOBER 11, 2024

“This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy. Your brand growth depends on your organization’s ability to deliver optimized content to marketing and ecommerce channels as quickly as possible.”

Webinar 278

Webinar Management Channel eCommerce 278

Retail TouchPoints

NOVEMBER 22, 2024

” Customers will be able to watch and shop the shows on TalkShop.Live, Amazon.com/Live, Amazon Live’s FAST (free ad-supported TV) channel , the talents’ Facebook pages and Instagram feeds as well as any web or media property that has the TalkShopLive video player embedded.

eCommerce 277

eCommerce Books Channel Customer 277

Wiser

JUNE 17, 2025

But some of the biggest share gains and growth opportunities sit within the more operationally constrained and often under-supported worlds of drug, dollar, and club channels. Winning across these environments requires audit strategies and execution plans that are tailored to the nuances of each channel. Right place. Right time.

Channel 78

Channel Retail Shipping Costs Operations 78

Retail TouchPoints

NOVEMBER 4, 2024

When a platform like TikTok, which has been such a [powerful channel] for that, is revoked, how much progress will we lose? The other thing that I think is really important is understanding the ROI associated with TikTok relative to all the other channels you may have in their marketing arsenal. Where do we go from here?

Social Media 298

Social Media Channel Marketing Other 298

Groove

OCTOBER 22, 2024

This differs from other types of Google PPC advertising, which are typically centered around specific channels. With the ability to manage campaigns across every Google channel from one place and use AI to help you show the right ads to the right people, you can now reach a wider audience with content they will appreciate.

PPC 324

PPC eCommerce Channel Management 324

Groove

OCTOBER 16, 2024

How the BigCommerce Multi-Storefront Klaviyo Integration Works To differentiate between the two storefronts, we leveraged BigCommerce channel IDs and the primary indicator of which storefront was being referenced. Each storefront (tennis and pickleball) is assigned a unique channel ID in BigCommerce.

BigCommerce 358

BigCommerce Multi-channel eCommerce Platforms Document 358

Retail TouchPoints

OCTOBER 23, 2024

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. This becomes particularly important as brands expand the number and type of channels they are selling through.

Consumer 290

Consumer Multichannel Supplies eCommerce 290

Retail TouchPoints

JANUARY 15, 2025

The comprehensive image revamp will extend across channels and touch points from the retailers website and app to all stores. Digital channels will be refreshed through January, starting with Walmart.com and the Walmart mobile app, followed by all marketing campaign assets and the official Walmart corporate site. in a statement.

Channel 279

Channel Mobile Customer Marketing 279

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. influencer). Some lessons translate well; others, less so.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Groove

OCTOBER 14, 2024

Let’s take a look at exactly why understanding your CTR is so important in the eCommerce space and how you can calculate your CTR across multiple marketing channels. How to Calculate CTR Across Different Channels Calculating CTR is simple, but you’ll need to approach it a little differently depending on the channel you’re measuring.

eCommerce Marketing 358

eCommerce Marketing Outdoor eCommerce Improvements 358

Groove

NOVEMBER 19, 2024

He was previously SVP of sales, marketing and partnerships at Digital River. He is a highly accomplished sales, marketing and partnership leader with over 20 years of experience in industry.

eCommerce 457

eCommerce Merchant Services Consumer Electronics Electronics 457

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

FEBRUARY 21, 2025

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has becomethe fastest-growing ad channel in the U.S. One, because they need diversification and theyre looking for new channels that can provide it. accounting for one in every 10 dollars spent on digital advertising, according to Emarketer.

Channel 267

Channel Marketing Presentation Social Media 267

Retail TouchPoints

JANUARY 9, 2025

is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop. This can be a lucrative opportunity for retail brands, but I imagine there are also challenges with having to manage this influx of new channels and influencers.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Retail TouchPoints

DECEMBER 11, 2024

Many retailers widen their product range at this time of year special edition holiday candles, a surplus of toy offerings, cozy winter gear in droves meaning tax calculation across these channels becomes more critical.

Retail 274

Retail Point of Sale Gifts Toys 274

Groove

JANUARY 13, 2025

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. Real-Time Syncing : Inventory, order status, and customer preferences are updated instantly across all channels, enabling businesses to deliver cohesive experiences.

eCommerce Platforms 392

eCommerce Platforms B2B Payment Services eCommerce 392

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently. A centralized database helps retailers manage sales from multiple channels in a unified manner.

eCommerce Platforms 109

eCommerce Platforms Multi-channel Retail eCommerce 109

Retail TouchPoints

JUNE 25, 2025

As customer expectations for consistency across digital and physical shopping channels continue to rise, MDM is also critical for managing inventory and fulfillment. Ensuring that product availability, pricing and promotions are perfectly aligned across all channels reduces customer frustration and improves conversion rates.

Management 162

Management Improvements Customer Experience Supplies 162

Retail TouchPoints

JULY 4, 2025

As lines between channels blur, stores are more connected to ecommerce, fulfillment is faster and personalization is improving. When Checkout Breaks, the Entire Experience Suffers Today’s shopper moves fluidly across channels. Shoppers can start a purchase on one channel and complete it on another without losing progress.

Payments 147

Payments Customer Loyalty Payment Services Customer 147

Retail TouchPoints

JANUARY 2, 2025

The brand also has been dealing with the repercussions of its efforts to beef up its direct-to-consumer (DTC) channel. After moving aggressively into direct sales in 2020 and 2021, Nike had to begin rekindling wholesale relationships with retailers including DSW and Macys in late 2023. consumers wallet.

Retail 278

Retail Payments Payment Services Supplies 278

Retail TouchPoints

NOVEMBER 13, 2024

Clearer accountability: When something occurs, security can use documented recorded channels and logs to trace steps taken during the incident. Management should create open channels where employees report suspicious activity without fear, while also stressing the urgency of real-time updates.

Operations 147

Operations Retail Improvements Document 147

Retail TouchPoints

OCTOBER 30, 2024

The debut of The Children’s Place brands on Shein will provide the company with a new high-profile selling channel on one of the hottest shopping apps of the moment. Then in May, The Children’s Place President and CEO Jane Elfers stepped down ; a permanent replacement is still being sought. ”

Apparel 278

Apparel Omnichannel Operations Channel 278

Retail TouchPoints

FEBRUARY 14, 2025

When working with true Digital PR specialists, a challenger brand can expect to see both brand and digital optimization undertaken in one service, rather than trying to merge two separate channels at extra expense. Isnt it time you stopped paying lip service? Jennifer Grey is the Head of Digital PR at Greenpark.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232