INDUSTRY INSIGHTS YOUR PEERS ARE READING
As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing MORE
Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. A really bad time to be boring Being Remarkable Omni-channel Reinventing Retail Retail IBM Watson Inside Retail Live MORE
It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.” MORE
What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. It includes popular customer channels and platforms like: Facebook Business Pages. MORE
That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. What channels do your customers prefer to use? MORE
Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights. Marketing innovation” and “process,” you […]. MORE
“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change. The future of omni-channel will not be evenly distributed. MORE
When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another. What's your Next Omni Channel Strategy? MORE
How Omni-Channel is Transforming Showrooming. Modern retailers embrace showrooming as part of their omni-channel retail strategy. Omni-channel retail provides a seamless shopping experience. Omni-channel retail has transformed showrooming. MORE
This Is The Best Time To Start Your Omni-Channel Retail Strategy. When should you start your omni-channel retail strategy? Our recently published OrderDynamics Omni-1000 showed that retail markets in several countries vary in omni-channel maturity. MORE
Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. MORE
Advanced Omni-Channel: Pickup Lockers. Another advanced omni-channel capability are retailers’ use of in-store pickup lockers. In both cases, using a pickup locker as an advance omni-channel offering, is a winning scenario. MORE
Facebook has just released Facebook Attribution to give advertisers a clearer picture of their customer journey across multiple channels and devices. The post Facebook Attribution: A New Tool To Track Cross-channel Conversions appeared first on Retail Performance Marketing Blog - CPC Strategy. The measurement tool. Read More. Facebook MORE
When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Currently, the best way to measure how much reach a podcast has is the number of downloads and the number of subscribers to a given channel. MORE
Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling MORE
Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. MORE
Advanced Omni-Channel: Reducing a DC. A significant advantage of omni-channel retail is the ability to leverage in-store inventory for order fulfillment. Omni-channel retail lets retailers bring more inventory into the field. MORE
When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. MORE
When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. At the end of the day, you want voice to not only be the channel that provides an exceptional customer experience but one that provides an uplift in conversions. With the right data, you can make sure to optimize this channel and continually improve your customer experience. MORE
channel partners integrated marketing (cross-channel) channel channel marketing channel sales Reddit Shadow Channels Through-Channel MORE
Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. The post Omni-channel pricing with the connected customer appeared first on Bryan & Jeffrey Eisenberg. MORE
Cross-Channel Inventory. If you’re selling through multiple sales channels like Amazon and eBay plus your own site, you’ll need cross-channel inventory management to avoid mistakes. MORE
Omni-channel fulfillment has become a consumer expectation. A powerful Order Management System (OMS) with advanced omni-channel capabilities is at the top of the requirements list for these companies. 1 The demand for omni-channel fulfillment is here to stay. MORE
In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have to know how you’re going to address these challenges when they appear in front of you. Here are 5 of the most common challenges you might face as you work to spin up or scale multi-channel for your ecommerce business, and tips for overcoming those challenges: 1. MORE
Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past. MORE
What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?” MORE
1: Are you a brand that has a fair amount of new content being created on your Youtube channel? 2: Looking to increase channel subscriptions by 5%? Then make 1 tweak to your YouTube channel URL: Article Novelty MORE
Ascend 2018: Happiness = Omni-channel Services. Now apply these positive thoughts to you omni-channel services in retail…. Episerver has put in significant efforts and development time to pull together impressive campaign capabilities for retail marketers driving omni-channel campaigns. MORE
It was 11 years ago this week that Michael Dell penned the infamous memo declaring that Dell’s crown jewel (direct channel business) was a revolution, not a religion. MORE
How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. MORE
Welcome back to another episode of Channel Advice, our video series aimed at answering some of your most pressing e-commerce questions by some of the industry’s foremost experts. ” Are you just now hearing about Channel Advice ? MORE
What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. Lets compare this with omni-channel brand intimacy. MORE
artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally. MORE
The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,… B2B Ecommerce MORE
That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage? MORE
EBay, Verizon Share Attribution Success Stories At Shop.org Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for marketers to track their campaigns. MORE
The 1,000-plus partners who packed the MGM Grand Arena heard some great messaging around simplified programs, reduced contractual requirements, and a direct sales team who was finally getting channel religion delivered through its paychecks. channel partners distribution channels - ISVs OEMs & VARs partner & affiliate marketing alliances channel IBM partners PartnerWorld Shadow Channels Think MORE
(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel […]. MORE
What Exactly is Omni-Channel Order Management? Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? Even though we are in ‘The Age of the Customer’ we still see and hear of retailers not providing the right brand experience across channels. MORE
Here are 7 expert tips to get the basic of your multi channel listing right—to get your products fully optimized: Keywords research-. Make product listings much easier and efficient with multi channel e-commerce software solutions. multi channel listing Walmart shipping tracking MORE
Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings. MORE
Advanced Omni-Channel: Retail Order Consolidations. Among omni-channel retail techniques, retail order consolidations is one of the most advanced feature sets. Briefly, hub and spoke omni-channel is an advanced retail strategy that brings ship-from-store orders to hub locations. MORE
Getting smarter about sales channel strategies. See, our evolving understanding of consumers’ behavior now suggests that shoppers browse and buy on various channels, making the whole buying process a long and complicated one. Free Download. MORE
The post Commerce of the Future: Channel-First Thinking appeared first on Bronto Blog. Competing in commerce requires a certain level of agility. Are you prepared to go where the people are and build for the platform that courts their attention? MORE
Channel Related Topics Forrester eCommerce
NOVEMBER 21, 2018
(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel […].
Forrester eCommerce
MARCH 22, 2018
The 1,000-plus partners who packed the MGM Grand Arena heard some great messaging around simplified programs, reduced contractual requirements, and a direct sales team who was finally getting channel religion delivered through its paychecks. channel partners distribution channels - ISVs OEMs & VARs partner & affiliate marketing alliances channel IBM partners PartnerWorld Shadow Channels Think
Zaius
APRIL 3, 2018
What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?”
BigCommerce
AUGUST 13, 2018
Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.
BigCommerce
OCTOBER 26, 2018
The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,… B2B Ecommerce
Forrester eCommerce
APRIL 17, 2018
artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally.
Retail TouchPoints
SEPTEMBER 25, 2018
EBay, Verizon Share Attribution Success Stories At Shop.org Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for marketers to track their campaigns.
BigCommerce
OCTOBER 16, 2018
Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling
Bryan Eisenberg
JANUARY 27, 2016
Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. The post Omni-channel pricing with the connected customer appeared first on Bryan & Jeffrey Eisenberg.
Forrester eCommerce
NOVEMBER 2, 2018
Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.
Rishi Rawat
SEPTEMBER 22, 2018
1: Are you a brand that has a fair amount of new content being created on your Youtube channel? 2: Looking to increase channel subscriptions by 5%? Then make 1 tweak to your YouTube channel URL: Article Novelty
Zaius
JUNE 27, 2017
When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates.
BigCommerce
NOVEMBER 30, 2018
As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing
Zaius
FEBRUARY 8, 2018
How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.
BigCommerce
SEPTEMBER 12, 2017
It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”
Zaius
JUNE 12, 2018
That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?
ChannelSale
SEPTEMBER 13, 2017
Here are 7 expert tips to get the basic of your multi channel listing right—to get your products fully optimized: Keywords research-. Make product listings much easier and efficient with multi channel e-commerce software solutions. multi channel listing Walmart shipping tracking
Zaius
APRIL 19, 2018
When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. At the end of the day, you want voice to not only be the channel that provides an exceptional customer experience but one that provides an uplift in conversions. With the right data, you can make sure to optimize this channel and continually improve your customer experience.
BigCommerce
SEPTEMBER 28, 2017
What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. It includes popular customer channels and platforms like: Facebook Business Pages.
Forrester eCommerce
AUGUST 30, 2018
channel partners integrated marketing (cross-channel) channel channel marketing channel sales Reddit Shadow Channels Through-Channel
Forrester eCommerce
MAY 10, 2018
Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights. Marketing innovation” and “process,” you […].
Zaius
MAY 30, 2017
Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap.
BigCommerce
MARCH 14, 2017
Cross-Channel Inventory. If you’re selling through multiple sales channels like Amazon and eBay plus your own site, you’ll need cross-channel inventory management to avoid mistakes.
BigCommerce
SEPTEMBER 12, 2017
Getting smarter about sales channel strategies. See, our evolving understanding of consumers’ behavior now suggests that shoppers browse and buy on various channels, making the whole buying process a long and complicated one. Free Download.
Steve Dennis
MARCH 29, 2017
“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change. The future of omni-channel will not be evenly distributed.
OrderDynamics
JULY 27, 2018
How Omni-Channel is Transforming Showrooming. Modern retailers embrace showrooming as part of their omni-channel retail strategy. Omni-channel retail provides a seamless shopping experience. Omni-channel retail has transformed showrooming.
Ecommerce Platforms
DECEMBER 4, 2017
When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another. What's your Next Omni Channel Strategy?
ChannelAdvisor
JUNE 1, 2018
Welcome back to another episode of Channel Advice, our video series aimed at answering some of your most pressing e-commerce questions by some of the industry’s foremost experts. ” Are you just now hearing about Channel Advice ?
Bronto
JULY 6, 2017
The post Commerce of the Future: Channel-First Thinking appeared first on Bronto Blog. Competing in commerce requires a certain level of agility. Are you prepared to go where the people are and build for the platform that courts their attention?
OrderDynamics
FEBRUARY 13, 2018
Advanced Omni-Channel: Pickup Lockers. Another advanced omni-channel capability are retailers’ use of in-store pickup lockers. In both cases, using a pickup locker as an advance omni-channel offering, is a winning scenario.
PFS
MAY 25, 2018
Omni-channel fulfillment has become a consumer expectation. A powerful Order Management System (OMS) with advanced omni-channel capabilities is at the top of the requirements list for these companies. 1 The demand for omni-channel fulfillment is here to stay.
OrderDynamics
MAY 29, 2018
What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. Lets compare this with omni-channel brand intimacy.
OrderDynamics
SEPTEMBER 18, 2018
What Exactly is Omni-Channel Order Management? Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? Even though we are in ‘The Age of the Customer’ we still see and hear of retailers not providing the right brand experience across channels.
Kissmetrics
JUNE 14, 2017
That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. What channels do your customers prefer to use?
Kissmetrics
SEPTEMBER 19, 2017
When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Currently, the best way to measure how much reach a podcast has is the number of downloads and the number of subscribers to a given channel.
CPC Strategy
NOVEMBER 2, 2018
Facebook has just released Facebook Attribution to give advertisers a clearer picture of their customer journey across multiple channels and devices. The post Facebook Attribution: A New Tool To Track Cross-channel Conversions appeared first on Retail Performance Marketing Blog - CPC Strategy. The measurement tool. Read More. Facebook
OrderDynamics
MARCH 14, 2018
Ascend 2018: Happiness = Omni-channel Services. Now apply these positive thoughts to you omni-channel services in retail…. Episerver has put in significant efforts and development time to pull together impressive campaign capabilities for retail marketers driving omni-channel campaigns.
Forrester eCommerce
APRIL 25, 2018
Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings.
SellBrite
APRIL 20, 2018
In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have to know how you’re going to address these challenges when they appear in front of you. Here are 5 of the most common challenges you might face as you work to spin up or scale multi-channel for your ecommerce business, and tips for overcoming those challenges: 1.
OrderDynamics
JANUARY 19, 2018
Advanced Omni-Channel: Retail Order Consolidations. Among omni-channel retail techniques, retail order consolidations is one of the most advanced feature sets. Briefly, hub and spoke omni-channel is an advanced retail strategy that brings ship-from-store orders to hub locations.
OrderDynamics
OCTOBER 10, 2017
This Is The Best Time To Start Your Omni-Channel Retail Strategy. When should you start your omni-channel retail strategy? Our recently published OrderDynamics Omni-1000 showed that retail markets in several countries vary in omni-channel maturity.
Forrester eCommerce
MAY 2, 2018
It was 11 years ago this week that Michael Dell penned the infamous memo declaring that Dell’s crown jewel (direct channel business) was a revolution, not a religion.
OrderDynamics
MAY 10, 2018
Advanced Omni-Channel: Reducing a DC. A significant advantage of omni-channel retail is the ability to leverage in-store inventory for order fulfillment. Omni-channel retail lets retailers bring more inventory into the field.
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