260 Time To Rethink Channel Incentives And Program Management (CIPM)?
Forrester eCommerce
APRIL 1, 2019
Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. Channel […].
Channel Related Topics 
Channel Data Is A Competitive Differentiator
Forrester eCommerce
JANUARY 11, 2019
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.
What I See Coming For The Channel In 2019
Forrester eCommerce
JANUARY 16, 2019
We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Private equity will continue its sweep of the channel software space, creating some unicorns along the way.
Channel Software Tech Stack (2019) – INFOGRAPHIC
Forrester eCommerce
NOVEMBER 21, 2018
(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel […].
How To Avoid And Manage B2B Ecommerce Channel Conflict
BigCommerce
JANUARY 7, 2019
Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies
IBM Channel Executives Are Frustrated With The Pace Of Partners’ Transformation
Forrester eCommerce
MARCH 22, 2018
The 1,000-plus partners who packed the MGM Grand Arena heard some great messaging around simplified programs, reduced contractual requirements, and a direct sales team who was finally getting channel religion delivered through its paychecks. channel partners distribution channels - ISVs OEMs & VARs partner & affiliate marketing alliances channel IBM partners PartnerWorld Shadow Channels Think
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AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale
Forrester eCommerce
APRIL 17, 2018
artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally.
Omni-channel pricing with the connected customer
Bryan Eisenberg
JANUARY 27, 2016
Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. The post Omni-channel pricing with the connected customer appeared first on Bryan & Jeffrey Eisenberg.
Purchase Attribution: Taking Marketing Attribution Beyond Channels
Zaius
JUNE 27, 2017
When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates.
Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
Retail TouchPoints
SEPTEMBER 25, 2018
EBay, Verizon Share Attribution Success Stories At Shop.org Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for marketers to track their campaigns.
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Upcoming webinar: “Omni-channel is dead. Long live omni-channel.”
Steve Dennis
FEBRUARY 9, 2018
Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. A really bad time to be boring Being Remarkable Omni-channel Reinventing Retail Retail IBM Watson Inside Retail Live
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Don’t Be Afraid of Multi-Channel Marketing Attribution
Zaius
FEBRUARY 8, 2018
How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.
Getting More Subscribers to Your Youtube Channel
Rishi Rawat
SEPTEMBER 22, 2018
1: Are you a brand that has a fair amount of new content being created on your Youtube channel? 2: Looking to increase channel subscriptions by 5%? Then make 1 tweak to your YouTube channel URL: Article Novelty
Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.
6 Awesome Omni Channel Strategies That You Can Use For Your Store
Ecommerce Platforms
DECEMBER 4, 2017
When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another. What's your Next Omni Channel Strategy?
Partner Relationship Management (PRM) Comes Of Age
Forrester eCommerce
NOVEMBER 2, 2018
Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.
Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels
Retail TouchPoints
MARCH 17, 2019
Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. By Michael Cross, Brightblue Consulting Consider it’s the late 1980s.
How to optimize multi channel product listings?
ChannelSale
SEPTEMBER 13, 2017
Here are 7 expert tips to get the basic of your multi channel listing right—to get your products fully optimized: Keywords research-. Make product listings much easier and efficient with multi channel e-commerce software solutions. multi channel listing Walmart shipping tracking
244: Tim Schmoyer On How To Create A Successful YouTube Channel
My Wife Quit Her Job
FEBRUARY 13, 2019
His channel has over 400K subscribers and this interview comes at an opportune time because I’m actively trying to grow my new show, The 5 Minute Pitch. The post 244: Tim Schmoyer On How To Create A Successful YouTube Channel appeared first on MyWifeQuitHerJob.com. His channel has over 400K subscribers and this interview comes at an opportune time because I'm actively trying to grow my new show, The 5 Minute Pitch.
The Wholesale Distributor’s Guide to Launching an Ecommerce Channel
BigCommerce
OCTOBER 26, 2018
The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,… B2B Ecommerce
Don’t Exhaust Your Email List! Find New Channels Instead
Zaius
JUNE 12, 2018
That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?
Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More
BigCommerce
JANUARY 9, 2019
Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing
How to Use Voice as a B2C Acquisition Channel
Zaius
APRIL 19, 2018
When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. At the end of the day, you want voice to not only be the channel that provides an exceptional customer experience but one that provides an uplift in conversions. With the right data, you can make sure to optimize this channel and continually improve your customer experience.
Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)
Forrester eCommerce
MAY 10, 2018
Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights. Marketing innovation” and “process,” you […].
Web Push Is A Channel For Improving the Customer Experience
Zaius
MAY 30, 2017
Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap.
The Secret to the Future Growth of Your Ecommerce Channel: Social Commerce
BigCommerce
OCTOBER 16, 2018
Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling
Four Reasons Why Reddit Is The No. 1 Social Media Platform For Channel Professionals
Forrester eCommerce
AUGUST 30, 2018
channel partners integrated marketing (cross-channel) channel channel marketing channel sales Reddit Shadow Channels Through-Channel
The Oh La La’s and the Non Non Non’s: The State of Omni-channel in France
OrderDynamics
APRIL 2, 2019
The Oh La La ’s and the Non Non Non ’s: The State of Omni-channel in France. It set out to uncover the shopper’s view of retail omni-channel offerings. Based on the information, France is neither leading nor losing the race in omni-channel retailing.
Omni-channel is dead. Long live omni-channel ?
Steve Dennis
MARCH 29, 2017
“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change. The future of omni-channel will not be evenly distributed.
Commerce of the Future: Channel-First Thinking
Bronto
JULY 6, 2017
The post Commerce of the Future: Channel-First Thinking appeared first on Bronto Blog. Competing in commerce requires a certain level of agility. Are you prepared to go where the people are and build for the platform that courts their attention?
Your Email Marketing Channel Should Be Driving 25-40% of Ecommerce Revenue: Learn How to Improve Your Strategy
BigCommerce
NOVEMBER 30, 2018
As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing
The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits
BigCommerce
SEPTEMBER 12, 2017
It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”
Channel Advice Episode 6: Chinese Consumers and ‘The New Retail’
ChannelAdvisor
JUNE 1, 2018
Welcome back to another episode of Channel Advice, our video series aimed at answering some of your most pressing e-commerce questions by some of the industry’s foremost experts. ” Are you just now hearing about Channel Advice ?
How Omni-Channel is Transforming Showrooming
OrderDynamics
JULY 27, 2018
How Omni-Channel is Transforming Showrooming. Modern retailers embrace showrooming as part of their omni-channel retail strategy. Omni-channel retail provides a seamless shopping experience. Omni-channel retail has transformed showrooming.
How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service
BigCommerce
SEPTEMBER 28, 2017
What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. It includes popular customer channels and platforms like: Facebook Business Pages.
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