Utordo allows logistics companies to integrate with the OnBuy online marketplace

Retail Technology Review

Utordo – the cloud-based multi-channel order management solution – is now fully integrated with OnBuy.com, the fast-growing UK-founded online marketplace. Internet Retailing Retail Supply Chain Loading

Ideal Shopping Direct blasts through bullish forecasts

Retail Technology Review

Ideal Shopping Direct (ISD), the UK multi-channel home shopping retailer and owner of the Create and Craft and Ideal World TV channel, reports that it has achieved a significant turnaround in the past 12 months; £6.5m profit, 30% ahead of the £5m it predicted earlier in the year. Internet Retailing Retail Supply Chain

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The Value of Owning Your Channels

Zaius

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Blog advertising channels

Channel-Centric Solutions Are Missing the Mark

Zaius

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Customer Is The Channel

Steve Dennis

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures.

People Matter; Marketing Channels Don’t

Zaius

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?”

8 Reasons Multi-Channel Sellers Should Use Listing Tools

SellBrite

But launching on multiple sales channels and managing inventory while still maintaining his core business on eBay presented a variety of challenges. Any updates will automatically sync across all sales channels, as illustrated below. .

Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester's Customer Insights

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

The 100 Best Channel Podcasts Of 2021

Forrester's Customer Insights

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. B2B Marketing B2B Research Channel Marketing Channel Partners Channel Sales

Channel Software Tech Stack 2021

Forrester's Customer Insights

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Forrester's Customer Insights

The channel is very large, highly diverse, and incredibly decentralized. B2B Marketing B2B Research Channel Marketing Channel Partners Channel Sales Chief Marketing Officer digital marketing trends marketing annual planning marketing strategy social marketing social media

Marketplaces Make Their Mark In The Channel

Forrester's Customer Insights

B2B marketing channel partners omnichannel customer experience alliances channel channel marketing channel programs channel sales ecommerce ecosystems marketplace Partner PartnershipsOnline marketplaces have been around in one form or another for decades.

Custom Channels Open the Door to Endless Integration Opportunities

Zaius

One of our 2020 goals is to make data activation to any source, system, or channel much easier, so that our users could send data existing in Zaius wherever they want to in their workflow. Creating a custom channel in a campaign is as quick and easy as adding an email or SMS touchpoint.

Do Channel Vendors Need Public Relations Anymore?

Forrester's Customer Insights

At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Using BigCommerce and eBay Integration for Cross-Channel Management

BigCommerce

The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading. Here’s the new normal… Sellling on eBay Ebay multichannel

Nordstrom Launches Livestream Shopping Channel

Retail Touch

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. retailer showing interest in this growing channel.

Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. The post Omni-channel pricing with the connected customer appeared first on Bryan & Jeffrey Eisenberg. Multi-Channel omni-channel retail IBM NRF omnichannel pricingSixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault.

Navigating Retailing Channels: A Complete Guide to Multi-Channel Selling

Korona

Digital channels and the ability to keep in constant and instant communication with shoppers have made this easier than ever. There are different retailing channels for any type of business. Why Are Multiple Retailing Channels So Important? Using unproductive channels.

David's Bridal launches 24-hour YouTube Live channel

Retail Dive

The streaming channel will offer continuous inspiration as the retailer positions itself to be the premier wedding planning expert

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Purchase Attribution: Taking Marketing Attribution Beyond Channels

Zaius

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. Measuring the effectiveness of each channel relative to itself means you’re limited to channel-specific metrics like open rates, click-through rates, conversion rates, etc. And you can understand how your campaigns are performing in terms of something other than channel metrics.

Distribution Channels: What They Are, Types, & Examples

Neil Patel

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. Direct Channels.

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?

Upcoming webinar: “Omni-channel is dead. Long live omni-channel.”

Steve Dennis

Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. A really bad time to be boring Being Remarkable Omni-channel Reinventing Retail Retail IBM Watson Inside Retail LiveI’ll be joined by Rob Poratti from IBM Watson Commerce. You can pre-register here. In other news, I’ll be heading to Melbourne, Australia at the end of the month for InsideRetailLive.

Scaling Multi-Channel E-Commerce with Microservices and a Headless CMS

Fabric Blog

Having a multi-channel e-commerce solution helps you reach new customers by giving you distribution on a variety of channels. Brands and retailers can now sell through traditional catalogs and POS, online stores, third-party sellers, and even social media. Technical Article

The 64 Best Channel Podcasts Of 2019

Forrester's Customer Insights

B2B marketing channel partners digital marketing social marketing alliances channel channel marketing channel sales Channels MSP partner marketing Partner Programs Partnerships podcast Reseller Shadow Channels Through-Channel VARBy Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast.

What I See Coming For The Channel: 2021

Forrester's Customer Insights

Last year ended up being a tale of two cities for the channel. With catlike reflexes, the IT channel emptied the laptop supply chain and became […]. B2B CX B2B Marketing Brand and Communications Channel Marketing Channel Partners Commerce Tech omnichannel customer experience

Time To Rethink Channel Incentives And Program Management (CIPM)?

Forrester's Customer Insights

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. For decades channel professionals have used channel incentives to drive behavior; whether establishing new behaviors, suppressing old ones, or repositioning partners for a new opportunity. Channel […].

The Wholesale Distributor’s Guide to Launching an Ecommerce Channel

BigCommerce

The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,… B2B Ecommerce

Channel Data Is A Competitive Differentiator

Forrester's Customer Insights

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […].

What I See Coming For The Channel In 2019

Forrester's Customer Insights

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. As a review, here were my 2018 predictions. Verdict: As mentioned in the […].

How Did I Score On My Channel Outlook For 2020?

Forrester's Customer Insights

When I published the “What I See Coming For The Channel 2020” I totally missed the pandemic, social unrest and pandemonium, and even murder hornets somewhere in the middle. Channel Marketing Channel Partners predictions

The Sun partners with Channel 4 and NHS Charities Together

Talking Retail

The Sun is partnering with Channel 4 and NHS Charities Together to make the annual Who Cares Wins awards the biggest yet. This story continues at The Sun partners with Channel 4 and NHS Charities Together.

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. According to eMarketer , marketers will spend nearly 58% of their time trying to understand cross-channel measurement and attribution this year, and more than 80% of senior-level marketing professionals are interested in learning more about multi-channel attribution. You have to measure multiple channels.

Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

Retail TouchPoints

EBay, Verizon Share Attribution Success Stories At Shop.org Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for marketers to track their campaigns. Certainly there are quantitative elements there, and also some qualitative insight, into how customers are feeling as they engage with us across channels” Wasserman said. “We’re

Reaching A Verdict On Channel Marketing’s Return

Forrester's Customer Insights

The channel organization must have a strong interlock with the marketing operations team to ensure the measurement roadmap is focused on the right areas.