Forrester eCommerce

APRIL 1, 2019

Channel incentives are used to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. Channel […].

Channel 311

Channel Management Improvements Marketing 311

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 331

Channel Multichannel Customer Experience Omnichannel 331

Forrester eCommerce

JANUARY 16, 2019

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Private equity will continue its sweep of the channel software space, creating some unicorns along the way.

Channel 325

Channel Multichannel Management Marketing 325

Forrester eCommerce

NOVEMBER 21, 2018

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel […].

Channel 261

Channel Technology Improvements Management 261

Forrester eCommerce

MAY 23, 2019

account-based marketing (ABM) B2B B2B marketing channel partners partner & affiliate marketing partner relationship management (PRM) ABM channel marketing partner marketing

Channel 235

Channel B2B Technology Improvements 235

BigCommerce

JANUARY 7, 2019

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

Channel 339

Channel B2B Management Multi-channel 339

Zaius

APRIL 3, 2018

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. Instead, you need to shift your focus from “which channel should we optimize next?”

Channel 268

Channel Marketing B2C Omnichannel 268

Forrester eCommerce

APRIL 17, 2018

artificial intelligence (AI) B2C marketing chief marketing officer (CMO) digital marketing email marketing integrated marketing (cross-channel) marketing & strategy AI ROIThere’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally.

Channel 241

Channel Marketing Events Customer 241

My Wife Quit Her Job

MAY 15, 2019

The post 256: Sunny Lenarduzzi On How To Start A YouTube Channel appeared first on MyWifeQuitHerJob.com. Today, I’m really happy to have Sunny Lenarduzzi on the show.

Channel 156

Channel Social Media Books eCommerce 156

Zaius

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates.

Channel 230

Channel Marketing Jewelry Omnichannel 230

Retail TouchPoints

SEPTEMBER 25, 2018

EBay, Verizon Share Attribution Success Stories At Shop.org Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for marketers to track their campaigns.

Channel 195

Channel Marketing Definition Presentation 195

Steve Dennis

FEBRUARY 9, 2018

Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. A really bad time to be boring Being Remarkable Omni-channel Reinventing Retail Retail IBM Watson Inside Retail Live

Channel 93

Channel Webinar Workshop Books 93

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Channel loyalty has become a thing of the past.

Multi-channel 254

Multi-channel Channel Comparison Shopping EDI 254

SellBrite

MAY 17, 2019

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. For example, some channels use templates to make design simple and to make sure all listings, regardless of the seller, look the same.

Channel 109

Channel WooCommerce Multi-channel Shopify 109

Zaius

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Multi-channel 227

Multi-channel Channel Marketing Multichannel 227

Rishi Rawat

SEPTEMBER 22, 2018

1: Are you a brand that has a fair amount of new content being created on your Youtube channel? 2: Looking to increase channel subscriptions by 5%? Then make 1 tweak to your YouTube channel URL: Article Novelty

Channel 113

Channel Subscription Article 113

Zaius

JUNE 12, 2018

That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms. We’re not saying you should stop sending your customers marketing emails entirely — merely that you shouldn’t rely on email as your only channel of communication. How do I find the right channels to engage?

Channel 200

Channel Travel Books Subscription 200

BigCommerce

OCTOBER 26, 2018

The digital economy is disrupting the world as we know it. While B2B companies have been insulated from the disruption,… B2B Ecommerce

Channel 288

Channel eCommerce B2B 288

BigCommerce

JANUARY 9, 2019

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of… Analysis + Analytics Ecommerce Marketing

Channel 249

Channel eCommerce Marketing Marketing eCommerce 249

ChannelSale

SEPTEMBER 13, 2017

Here are 7 expert tips to get the basic of your multi channel listing right—to get your products fully optimized: Keywords research-. Make product listings much easier and efficient with multi channel e-commerce software solutions. multi channel listing Walmart shipping tracking

Multi-channel 113

Multi-channel Channel Arts Demo 113

Forrester eCommerce

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Management 331

Management Channel Multichannel Customer Experience 331

Bryan Eisenberg

JANUARY 27, 2016

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. The post Omni-channel pricing with the connected customer appeared first on Bryan & Jeffrey Eisenberg.

Channel 180

Channel Multi-channel Customer Demo 180

Retail TouchPoints

MARCH 17, 2019

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. By Michael Cross, Brightblue Consulting Consider it’s the late 1980s.

Channel 195

Channel Consumer Marketing Improvements 195

Zaius

APRIL 19, 2018

When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand. At the end of the day, you want voice to not only be the channel that provides an exceptional customer experience but one that provides an uplift in conversions. With the right data, you can make sure to optimize this channel and continually improve your customer experience.

B2C 188

B2C Channel Customer Experience Technology 188

My Wife Quit Her Job

FEBRUARY 13, 2019

His channel has over 400K subscribers and this interview comes at an opportune time because I’m actively trying to grow my new show, The 5 Minute Pitch. The post 244: Tim Schmoyer On How To Create A Successful YouTube Channel appeared first on MyWifeQuitHerJob.com. His channel has over 400K subscribers and this interview comes at an opportune time because I'm actively trying to grow my new show, The 5 Minute Pitch.

Channel 178

Channel Books Recommendation eCommerce 178

Zaius

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap.

Customer Experience 212

Customer Experience Channel Improvements Customer 212

Forrester eCommerce

MAY 10, 2018

Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights. Marketing innovation” and “process,” you […].

Channel 168

Channel Marketing B2C B2B 168

BigCommerce

OCTOBER 16, 2018

Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling

Channel 337

Channel eCommerce 337

BigCommerce

NOVEMBER 30, 2018

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your… Email Marketing

Channel 279

Channel Improvements Marketing Customer 279

Forrester eCommerce

AUGUST 30, 2018

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Social Media 50

Social Media Channel Marketing 50

Bronto

JULY 6, 2017

The post Commerce of the Future: Channel-First Thinking appeared first on Bronto Blog. Competing in commerce requires a certain level of agility. Are you prepared to go where the people are and build for the platform that courts their attention?

Channel 123

Channel Blog Omnichannel Marketing 123

Ecommerce Platforms

DECEMBER 4, 2017

When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Customers can purchase from every channel available from Zumiez, and this includes the ability to ship from one store to another. What's your Next Omni Channel Strategy?

Channel 352

Channel Omnichannel WooCommerce Gifts 352

Steve Dennis

MARCH 29, 2017

“Omni-channel” has been one of retail’s favorite buzzwords for years now. At last week’s excellent ShopTalk conference, several speakers challenged the relevance of omni-channel. The shift from a “multichannel” strategy–being active in multiple channels such as physical stores, catalogs and e-commerce–to omni-channel, suggested some form of profound change. The future of omni-channel will not be evenly distributed.

Channel 67

Channel Multichannel Blog Consumer 67

Ecommerce Platforms

APRIL 29, 2019

You know that the channel is accessible and that it attracts a lot of viewers, especially the younger audiences. Did you know that you can use YouTube as your primary marketing channel for boosting your blog, your personal brand and grow your reputation? Optimize your YouTube channel.

Blog 183

Blog Channel Social Media SEO 183

BigCommerce

SEPTEMBER 12, 2017

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? The purpose is to keep customers moving around within the brand ecosystem, with each channel working in harmony to nurture more sales and engagement.”

Consumer 343

Consumer Channel Multi-channel BigCommerce 343

ChannelAdvisor

JUNE 1, 2018

Welcome back to another episode of Channel Advice, our video series aimed at answering some of your most pressing e-commerce questions by some of the industry’s foremost experts. ” Are you just now hearing about Channel Advice ?

Channel 85

Channel Consumer Books Technology 85

Retail Technology Review

MAY 24, 2017

A strong omni-channel B2B customer strategy is vital for many manufacturers these days, but it must go beyond simply ensuring the online experience matches the offline experience, to fully support the buyer throughout the entire, often complex sales process – however they choose to buy, says Michiel Schipperus, CEO, Sana Commerce

Channel 116

Channel Technology B2B Customer 116