Forrester eCommerce

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”

Customer Data 195

Customer Data B2C Customer Recommendation 195

Optimizely

APRIL 10, 2018

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

RetailDive

NOVEMBER 2, 2022

Brands from Walmart to Peloton are now able to access more personal customer data, including biometric identifiers, as they expand their digital capabilities. Where does that leave them legally?

Customer Data 123

Customer Data Customer Retail 123

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 150

B2C Customer Data Customer Marketing 150

Optimizely

AUGUST 6, 2020

Consider the percentage of tea vs. soda drinkers when developing new products to predict how much interest our customers are likely to show. The post The Unexplored Gold Mines of Customer Data: Quizzes appeared first on Zaius.

Customer Data 195

Customer Data Customer Shopify Recommendation 195

Optimizely

APRIL 26, 2018

It all goes back to an inability to access and utilize customer data effectively. It’s tough to effectively unify all that data, but it is possible. . By stitching together detailed customer data, you can better understand your buyers as they move across devices, browsers, and platforms.

Omnichannel 150

Omnichannel Customer Data Webinar Customer 150

RTP blog

OCTOBER 15, 2018

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customers’ data. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

Customer Data 150

Customer Data Retail Customer X-cart 150

Retail TouchPoints

DECEMBER 12, 2022

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. If you regularly handle large amounts of customer data, know that things like inconsistent formatting and outdated data can cause serious issues in your business.

Customer Data 84

Customer Data Improvements Customer Management 84

Omniconvert

MAY 10, 2022

Discover the benefits of using a customer data platform dedicated to the eCommerce companies and see what criteria can make your decision easier. The post Benefits of a Customer Data Platform built for eCommerce stores appeared first on Omniconvert Ecommerce Growth Blog.

Customer Data 78

Customer Data eCommerce Customer Blog 78

Forrester eCommerce

NOVEMBER 5, 2018

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. They sell those insights back to the customer who put the data there in the first place and will also sell them to anyone else who can pay. […].

Customer Data 338

Customer Data Customer 338

Omniconvert

JUNE 16, 2020

What is customer data? The post What is a customer data platform appeared first on ECOMMERCE GROWTH Blog. You’re a business that is partially or entirely functioning online, right? You are processing orders, you.

Customer Data 78

Customer Data Customer eCommerce Blog 78

Optimizely

JULY 18, 2019

The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius. MarTech Advisor.

Customer Data 150

Customer Data Retail Customer 150

Retail TouchPoints

AUGUST 20, 2021

As 76% of businesses that are advanced in their integration of technology, business goals and analytics report a more favorable market position, retailers today can’t miss out on using customer data to improve virtually every aspect of their operations. . Adapt your offerings. Marketers today use 9.4

Customer Data 138

Customer Data Customer Retail Channel 138

RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Retail Customer Cryptography 52

Omniconvert

FEBRUARY 23, 2022

Discover how to get and use customer intelligence data to improve your eCommerce business and optimize the customer experience. The post Customer intelligence: How to get & use customer data in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 78

eCommerce Customer Data Customer Customer Experience 78

Retail TouchPoints

JUNE 23, 2020

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

Omnichannel 116

Omnichannel Customer Data eCommerce Customer 116

Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

Customer Data 116

Customer Data Retail Customer Consumer 116

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. Give Customer Data an Abandoned Cart Approach Like Adidas.

Customer Data 97

Customer Data Customer Multi-channel Retail 97

Omniconvert

JULY 6, 2020

If you own an online store with a large customer database, and you’re actively collecting customer data, you’re probably in. The post From customer data to actionable insights: how to find out where you’re losing customers appeared first on ECOMMERCE GROWTH Blog.

Customer Data 113

Customer Data Customer eCommerce Blog 113

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. When you’re aiming for success in the retail industry, customer experience makes a world of difference.

Customer Data 88

Customer Data Customer Improvements Retail 88

Retail TouchPoints

JANUARY 20, 2021

Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume.

Customer Data 63

Customer Data Customer eCommerce Retail 63

Retail TouchPoints

FEBRUARY 9, 2023

When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept, in many ways heralding a new era of personal computing and electronics.

Customer Data 91

Customer Data Customer Omnichannel Retail 91

Retail TouchPoints

FEBRUARY 17, 2021

Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue. This type of one-to-one proactive outreach about highly relevant topics is effective in driving return visits and sales of high-margin full-price items.

Customer Data 107

Customer Data Retail Marketing Customer 107

GetElastic

DECEMBER 7, 2017

This is similar to the insights gleaned from clickstreams—and a powerful way for retailers to create personalized, data-driven shopping experiences. The post Checkout-less Shopping: Faster Payments, Smarter Customer Data appeared first on Get Elastic Ecommerce Blog.

Customer Data 133

Customer Data Shopping Carts Customer eCommerce 133

GetElastic

DECEMBER 7, 2017

This is similar to the insights gleaned from clickstreams—and a powerful way for retailers to create personalized, data-driven shopping experiences. The post Checkout-less Shopping: Faster Payments, Smarter Customer Data appeared first on Get Elastic Ecommerce Blog.

Customer Data 133

Customer Data Shopping Carts Customer eCommerce 133

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Customer POS 52

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Customer POS 52

Korona

FEBRUARY 19, 2021

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

Customer Data 52

Customer Data Small Business Retail Customer POS 52

Customer Communications Group

OCTOBER 8, 2020

Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis. The post Customer Data Analytics and Customer Analysis: the Definitive Guide appeared first on CCG.

Customer Data 45

Customer Data Definition Customer Marketing 45

Retail TouchPoints

OCTOBER 1, 2021

million online customers had been obtained by an unauthorized party. The company is in the process of notifying its online customers of the security breach, which occurred in May 2020. Neiman Marcus Group (NMG) said it recently learned personal information from as many as 4.6

Customer Data 116

Customer Data Customer Gifts Retail 116

ESW

SEPTEMBER 3, 2018

The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? All of this highlights that built-in data and privacy protection for customer data is about building trust. Where to Go From Here: Customer Data, Fraud and Privacy Practices to Consider.

eCommerce 84

eCommerce Customer Data Customer eCommerce Marketing 84

FastSpring

NOVEMBER 14, 2018

While that influx of new customers is welcomed by every business around the world, it also brings up the often discussed and very much dreaded topic, the General Data Protection Regulation. Before we get into the specifics of protecting personal data, let’s start at the beginning. What is personal data?

Customer Data 71

Customer Data Customer eCommerce Platforms eCommerce 71

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 508

Customer Experience Customer Data Customer B2C 508

RetailWire

OCTOBER 13, 2020

The communications platform, Twilio, has announced an all-stock acquisition of Segment, a tech startup that gives marketers the ability to migrate customer data via APIs across various apps. Data silos destroy great customer experiences,” Jeff Lawson, co-founder and CEO of Twilio, said in a statement.

Customer Data 40

Customer Data Customer Management Customer Experience 40

Optimizely

DECEMBER 3, 2020

Now the question is, how do you use this data from customer acquisition to browsing, purchase, loyalty, review, and customer service to win the rest of this holiday season and into the next year? Not all CDPs are created equally, but all CDPs start with the collection of your customer data.

Marketing 195

Marketing Customer Data Beauty and Health eCommerce 195

Forrester eCommerce

DECEMBER 5, 2022

Following the previously published report covering key CDP vendors in Asia Pacific (APAC), I interviewed 10 CDP customers in the region, and published a new report The State Of Customer Data Platforms In Asia Pacific.

Customer Data 195

Customer Data Customer B2C Marketing 195

ESW

SEPTEMBER 3, 2018

The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? All of this highlights that built-in data and privacy protection for customer data is about building trust. Where to Go From Here: Customer Data, Fraud and Privacy Practices to Consider.

eCommerce 60

eCommerce Customer Data Customer eCommerce Marketing 60