The Buyer’s Guide to Customer Data Platforms (CDPs)

Zaius

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . Can a CDP really solve your data issues?

The Unexplored Gold Mines of Customer Data: Quizzes

Zaius

Your customers are expert quiz-takers. A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. No matter what your industry is, you can easily create a quick quiz to solicit information from your customer base. It’s up to you what solution to use; however, you must be able to add JavaScript to the quiz to have the ability to act on the data in Zaius.

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The Pros and Cons of a Customer Data Platform

Zaius

Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more. Pro: Provides accurate data.

What is a customer data platform

Omniconvert

What is customer data? The post What is a customer data platform appeared first on ECOMMERCE GROWTH Blog. Customer research customer centricity customer data platform customer experience customer journey customer retention digital experience digital marketing strategyYou’re a business that is partially or entirely functioning online, right? You are processing orders, you.

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. Does this sound familiar?

Zaius Introduces New Solution for Retail Services, Simplifies Customer Data

Zaius

The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius. MarTech Advisor. Press

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . It all goes back to an inability to access and utilize customer data effectively. It’s tough to effectively unify all that data, but it is possible. . By stitching together detailed customer data, you can better understand your buyers as they move across devices, browsers, and platforms.

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access to and ownership of all customer data yourself. Customer lifetime value.

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From customer data to actionable insights: how to find out where you’re losing customers

Omniconvert

If you own an online store with a large customer database, and you’re actively collecting customer data, you’re probably in. The post From customer data to actionable insights: how to find out where you’re losing customers appeared first on ECOMMERCE GROWTH Blog. Customer Retention Customer Retention Strategy Customer Value Optimization Retention Rate Optimization Uncategorized

Better Together: How Customer Data Platforms (CDPs) Complement Data Lakes

Retail Archives

Customer Data Platforms and Data Lakes Complement Each Other for Better Business Insights. The problem is the way many companies are collecting, storing and utilizing their customer data for their customer 360 initiatives. Data Lake. Data Sources.

6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship.

How to Collect Customer Data and Improve Shopper Experience

retailnext

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail Touch

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. The retailer hopes to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

4 Ways to Provide Proactive CX by Leveraging Customer Data

Smile.io

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness. So let's look at the top 4 ways in which brands - big and small - are extracting insightful data and using it to the customers, as well as their own, advantage.

IoT Platforms Do Not Steal Customer Data

Forrester's Customer Insights

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform.

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? where your customers live).

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? where your customers live).

Customer Data Platform (CDP)

Dynamic Yield

A Customer Data Platform (CDP) is a marketer-operated system used to collect, connect, and unify data from the multiple sources and touchpoints associated with the journey a user takes with an organization. CDP vs DMP Commonly confused with a Data Management Platform (DMP) which refers to a centralized database meant for building audiences to support […]. The post Customer Data Platform (CDP) appeared first on Dynamic Yield

How to Keep Customer Data Safe During Black Friday and Cyber Monday

FastSpring

While that influx of new customers is welcomed by every business around the world, it also brings up the often discussed and very much dreaded topic, the General Data Protection Regulation. Before we get into the specifics of protecting personal data, let’s start at the beginning. What is personal data? When we talk about personal/customer data, what pieces of information are we referring to? What is the General Data Protection Regulation?

Crafting optimal Landing Pages using holistic customer data

Dynamic Yield

The post Crafting optimal Landing Pages using holistic customer data appeared first on Dynamic Yield

Magento Payments Security – Protect Customer Data From Hacks and Avoid Fines

Onilab User Guides

Hackers Use Your Security Holes to Steal Customer Payment Details. Depending on where you get your data from, Magento owns from 14 to 20% of the e-commerce market. From the inside, they will attempt to steal your customers’ CC details. Cardholder data breach will make you liable for damages. It’s not unheard of for online merchants to receive notice from Stripe and other payment processors with compensation requirements for a proven data breach. Data Breach.

Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data

Dynamic Yield

The post Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data appeared first on Dynamic Yield

Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data

Dynamic Yield

The post Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data appeared first on Dynamic Yield

Will Conversion Rate Optimization become a part of Customer Journey Optimization? 28 Digital Marketing Experts answer.

Omniconvert

The post Will Conversion Rate Optimization become a part of Customer Journey Optimization? Many companies have seen CRO as the silver bullet to generate more revenue overnight. Few companies understand that CRO comes.

How CDP Marketing Powers Your Brand

Zaius

With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results.

8 Ways to collect retail customer data (and why).

Springboard Retail

Often retailers feel reticent to ask for personal data. Yet, the reality is that today’s world is driven by data and utilizing it correctly in a retail setting can provide a more valuable, relevant and enjoyable experience for the customer. Learn why it's important to collect data and how to do it thoughtfully. Retail Insight Retail Tips & Techniques Customer Relationship Management Store Experience

What Is 1-to-1 Personalization?

Kibo

1-to-1 Personalization describes the practice of delivering a unique, optimal digital experience for each customer using all available data from 1st and 3rd party sources.

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? Don’t be afraid to get specific and really dig into your customer profile so you can better target your ideal customers and find who really wants to buy from your brand.

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products. By Rodney Bryant, ?Apple

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Power Ecommerce Growth with Lifecycle Marketing

Zaius

The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. It really all comes down to: Are they a long-term loyal customer?

Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

And we all know that when experiences cut the friction out of the shopping equation, customers are more likely to come back for more. A smarter store makes for a faster, more efficient store ecosystem for customers and associates to enjoy.

5 Customer data points to collect in your POS CRM.

Springboard Retail

A modern point of sale system becomes truly effective when it's used to collect all the powerful data and customer intelligence possible to help you build customer engagement and loyalty. In today's cloud-based POS software, like Springboard Retail, you have the ability to create unlimited custom fields, filter and produce powerful reports and integrate with smart marketing and loyalty platforms. Retail Tips & Techniques Customer Relationship Management loyalty

Are You a True Data-Driven B2C Marketer?

Zaius

As a believer in data-driven marketing, you immediately look at the metrics. You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data. How many converted into long-term customers?

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