IoT Platforms Do Not Steal Customer Data

Forrester eCommerce

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform.

Zaius Introduces New Solution for Retail Services, Simplifies Customer Data

Zaius

The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius. MarTech Advisor. Press

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. Does this sound familiar?

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data?

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . It all goes back to an inability to access and utilize customer data effectively. It’s tough to effectively unify all that data, but it is possible. . By stitching together detailed customer data, you can better understand your buyers as they move across devices, browsers, and platforms.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

First Forrester New Wave™ On B2B CDPs Sets The Bar For An Emerging Market

Forrester eCommerce

B2B marketing customer data customer insights data management B2B Marketing customer data platform data and analyticsWoohoo!

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Dun & Bradstreet Moves Up The Value Chain With Intent To Acquire Lattice Engines

Forrester eCommerce

First, adding advanced analytics and data management capabilities from Lattice accelerates D&B’s evolution into a comprehensive data platform […]. B2B marketing customer data data insights data management B2B insights B2B Marketing customer data platform customer insights data and analyticsYesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines.

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Understand The Location Intelligence Tech Landscape And Get Over Your Maps

Forrester eCommerce

age of the customer customer analytics customer data vendor selectionOur most recent location intelligence (LI) research takes a deep dive into the LI landscape.

Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance

Forrester eCommerce

age of the customer data economy Government insights-driven organization smart citiesI’ve always struggled with the term “smart city.” The word “smart” can mean a million different things.

Customers Value Sustainability — Brands And Retailers Must, Too!

Forrester eCommerce

age of the customer brand experience corporate social responsibility customer data customer insights retail sustainability brand brand values Corporate values innovationIs it just us, or is the conversation about retail social and environmental impact getting louder?

Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

age of the customer customer data customer emotion customer experience customer experience strategy customer understanding digital customer experience emotion Innovation promoted

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? where your customers live).

Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester eCommerce

We know it: customers are increasingly demanding protection for and control over their data. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislationFirms that meet and exceed these expectations, recognise and treat privacy as a value.

Customer Data Platform (CDP)

Dynamic Yield

A Customer Data Platform (CDP) is a marketer-operated system used to collect, connect, and unify data from the multiple sources and touchpoints associated with the journey a user takes with an organization. CDP vs DMP Commonly confused with a Data Management Platform (DMP) which refers to a centralized database meant for building audiences to support […]. The post Customer Data Platform (CDP) appeared first on Dynamic Yield

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? where your customers live).

Innovation, Data, And UX Archeology At UX STRAT Europe 2019

Forrester eCommerce

age of the customer customer data customer experience customer experience management customer experience strategy customer insights customer journey analytics customer journey mapping data insights digital transformation Innovation digital strategy innovation insights-driven organization

Magento Payments Security – Protect Customer Data From Hacks and Avoid Fines

Onilab User Guides

Hackers Use Your Security Holes to Steal Customer Payment Details. Depending on where you get your data from, Magento owns from 14 to 20% of the e-commerce market. From the inside, they will attempt to steal your customers’ CC details. Data Breach.

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

Six months ago we started a conversation about customer data platforms (CDPs). customer data data management database marketing digital marketing marketing automation marketing technology personalization systems of engagement systems of insight technology

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Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Enterprise data model? The dreaded data governance plan?

DiscoverOrg Shakes Up B2B Data Provider Market With Acquisition Of ZoomInfo

Forrester eCommerce

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. ZoomInfo has successfully leveraged its traditional strength as contact data specialist to build out a comprehensive data-as-a-service platform that now […].

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DTC Startups Signal An Age Of Experimentation

Forrester eCommerce

In addition to mining rich quant, qual, and behavioral data sets, our advanced analytics illuminates the key drivers that predict […].

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Forrester eCommerce

advertising advertising agencies age of the customer brand building brand experience branding chief marketing officer (CMO) customer data customer emotion customer experience marketing & strategy marketing attitudes millennials voice of the customer (VOC

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

age of the customer brand experience chief marketing officer (CMO) customer analytics customer data customer emotion customer experience customer insights customer intelligence customer understanding emotion Innovation

Take A Stand For Consumer Privacy: The Anti-Surveillance Economy

Forrester eCommerce

If you have worked in or around tech for the last decade, you have heard — or likely spoken — this irreverent remark about the data economy. age of the customer data protection data security privacy security & risk cybersecurity data economy innovation Security & Risk surveillance

Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

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Facebook: The Myth Of The Monopoly

Forrester eCommerce

chief marketing officer (CMO) customer data customer emotion customer experience GDPRAfter a tumultuous 2018, Facebook’s fate looks bleak.

Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

Marriott Breach: Starwood’s Hacker Tier Rewards Millions Of Customer Records

Forrester eCommerce

customer data cybersecurity privacy regulations & legislation security & risk security operations & program governance breach notification data breach Marriott Risk S&R security StarwoodIt’s probably as good a time as any to mention that releasing major breach announcements on Fridays is a worn-out trope by this point?

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

age of the customer chief marketing officer (CMO) customer data customer emotion customer experience customer insights customer intelligence marketing & strategy marketing executive leadership technology

Spring Cleaning In December: Declutter Your Insights House

Forrester eCommerce

Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform?

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Instagram Ads Prove Third-Party Data is Only Occasionally Accurate

Zaius

On your @instagram , click Settings > Security > Access Data > Ads. As entertaining as this experiment is, it also confirmed a few of our beliefs about third-party data. As marketers, we’re always looking for opportunities to connect with our customers.

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How to Keep Customer Data Safe During Black Friday and Cyber Monday

FastSpring

While that influx of new customers is welcomed by every business around the world, it also brings up the often discussed and very much dreaded topic, the General Data Protection Regulation. Before we get into the specifics of protecting personal data, let’s start at the beginning. What is personal data? When we talk about personal/customer data, what pieces of information are we referring to? What is the General Data Protection Regulation?

Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?

Zaius

“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. Every individual customer interaction is important, yet we rely on different systems to analyze and execute campaigns across each one.

What the IPG Acxiom Deal Means For Marketers

Forrester eCommerce

IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities.

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

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It’s Past Time To Prepare For A No-Deal Brexit; Spend The Money And Hope It’s A Waste

Forrester eCommerce

chief information officer (CIO) customer data data governance Europe promotedCenter-right politicians from Scandinavian countries aren’t prone to hyperbole. But on 17 August, Danish Minister of Finance Kristian Jensen told the UK’s BBC Radio 4 that he pegged the odds of a ‘No-deal’ Brexit at 50-50. This, coupled with the UK government’s publication of its No-deal Brexit guidance collection on 23 August, means that if […].

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products. By Rodney Bryant, ?Apple

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