Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

What is a customer data platform

Omniconvert

What is a customer data platform and why would you need it? The post What is a customer data platform appeared first on Omniconvert Ecommerce Growth Blog. How can it benefit your business and marketing strategy? Read on to find out!

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8 Benefits of Using Customer Data

Omniconvert

Discover what customer data is and how it can benefit your eCommerce business. The post 8 Benefits of Using Customer Data appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization

The Unexplored Gold Mines of Customer Data: Quizzes

Zaius

Your customers are expert quiz-takers. A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. An important step here was identifying the data types we intended to collect from our visitors.

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. Does this sound familiar?

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Benefits of a Customer Data Platform built for eCommerce stores

Omniconvert

Discover the benefits of using a customer data platform dedicated to the eCommerce companies and see what criteria can make your decision easier. The post Benefits of a Customer Data Platform built for eCommerce stores appeared first on Omniconvert Ecommerce Growth Blog.

The Buyer’s Guide to Customer Data Platforms (CDPs)

Zaius

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . Can a CDP really solve your data issues?

The Pros and Cons of a Customer Data Platform

Zaius

Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more. Pro: Provides accurate data.

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . It all goes back to an inability to access and utilize customer data effectively. It’s tough to effectively unify all that data, but it is possible. . By stitching together detailed customer data, you can better understand your buyers as they move across devices, browsers, and platforms.

Zaius Introduces New Solution for Retail Services, Simplifies Customer Data

Zaius

The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius. MarTech Advisor. Press

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail Touch

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. For other customers, whose budgets are more directly impacted by food and fuel inflation, they are actively looking for ways to save.

Customer intelligence: How to get & use customer data in eCommerce

Omniconvert

Discover how to get and use customer intelligence data to improve your eCommerce business and optimize the customer experience. The post Customer intelligence: How to get & use customer data in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

5 Reasons Why Your Business Should Focus on Customer Data

Retail Touch

MB of data every second. Leaving an information footprint everywhere we go in the online world, it’s those that can make sense of this data that get ahead of the competition. Today, every single variable in customer behavior can be utilized to decipher even the most nuanced preferences.

Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access to and ownership of all customer data yourself. Customer lifetime value.

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Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customersdata. Why Should Retailers Collect Customer Data? How Retailers Should Thoughtfully Collect Customer Data?

Neiman Marcus Responds to Breach of 4.6 Million Customers’ Data

Retail Touch

million online customers had been obtained by an unauthorized party. The company is in the process of notifying its online customers of the security breach, which occurred in May 2020. NMG also has set up a dedicated call center for its customers to address concerns.

How to Collect Customer Data and Improve Shopper Experience

Retail Next

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Identifying purchase patterns and creating a customer database offers an array of other benefits including: Identifying opportunities.

Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Retail Touch

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship.

From customer data to actionable insights: how to find out where you’re losing customers

Omniconvert

If you own an online store with a large customer database, and you’re actively collecting customer data, you’re probably in. The post From customer data to actionable insights: how to find out where you’re losing customers appeared first on ECOMMERCE GROWTH Blog. Customer Retention Customer Retention Strategy Customer Value Optimization Retention Rate Optimization Uncategorized

How Real-Time Customer Data Is Powering Retail’s Transformation

Retail Touch

Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume. See how Tresure Data can help deliver real-time, personalized engagement. Vendors TouchPoints TV treasure data

Better Together: How Customer Data Platforms (CDPs) Complement Data Lakes

Retail Archives

Customer Data Platforms and Data Lakes Complement Each Other for Better Business Insights. The problem is the way many companies are collecting, storing and utilizing their customer data for their customer 360 initiatives. Data Lake. Data Sources.

Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail Touch

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans.

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail Touch

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Reward Your Most Loyal Customers.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

4 Ways to Provide Proactive CX by Leveraging Customer Data

Smile.io

What would your business strategy look like if you didn't have access to any sort of customer data? So let's look at the top 4 ways in which brands - big and small - are extracting insightful data and using it to the customers, as well as their own, advantage.

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues.

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues.

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues.

How to Put an End to Data Breaches Involving Sensitive Customer Data

Retail Touch

Data breaches pose a significant risk to digital retailers, leading to lost customer trust and potentially far worse. Whether it’s malicious code placed on a checkout page or a clever phishing attack, hackers will find a way to siphon off sensitive customer data.

Customer Data Analytics and Customer Analysis: the Definitive Guide

Customer Communications Group

Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis. The post Customer Data Analytics and Customer Analysis: the Definitive Guide appeared first on CCG. CCG Retail Marketing Blog

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the same time, consumers are being more vocal about their desire for data and privacy protection. According to CIGI’s data, consumer trust is eroding in certain disparate markets. This includes behavioral data (e.g.

IoT Platforms Do Not Steal Customer Data

Forrester's Customer Insights

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. They sell those insights back to the customer who put the data there in the first place and will also sell them to anyone else who can pay. […].

Customer Data Platform (CDP)

Dynamic Yield

A Customer Data Platform (CDP) is a marketer-operated system used to collect, connect, and unify data from the multiple sources and touchpoints associated with the journey a user takes with an organization. CDP vs DMP Commonly confused with a Data Management Platform (DMP) which refers to a centralized database meant for building audiences to support […]. The post Customer Data Platform (CDP) appeared first on Dynamic Yield

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

There’s no denying that 2020 was the most memorable (but also hopefully forgetful) year in more than a century. Among the chaos of setting up a home office and more work being done remotely, COVID-19 has given rise to an aggressive landscape of cybercrimes.

Twilio makes $3.2B investment in greater customer data management

RetailWire

The communications platform, Twilio, has announced an all-stock acquisition of Segment, a tech startup that gives marketers the ability to migrate customer data via APIs across various apps. Data silos destroy great customer experiences,” Jeff Lawson, co-founder and CEO of Twilio, said in a statement. Segment lets developers and companies break down those silos and build a complete picture of their customer

Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? At the same time, consumers are being more vocal about their desire for data and privacy protection. According to CIGI’s data, consumer trust is eroding in certain disparate markets. This includes behavioral data (e.g.

Crafting optimal Landing Pages using holistic customer data

Dynamic Yield

The post Crafting optimal Landing Pages using holistic customer data appeared first on Dynamic Yield

How to Keep Customer Data Safe During Black Friday and Cyber Monday

FastSpring

While that influx of new customers is welcomed by every business around the world, it also brings up the often discussed and very much dreaded topic, the General Data Protection Regulation. Before we get into the specifics of protecting personal data, let’s start at the beginning. What is personal data? When we talk about personal/customer data, what pieces of information are we referring to? What is the General Data Protection Regulation?

Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data

Dynamic Yield

The post Create hyper-personalized experiences by onboarding CRM data and leveraging vital customer data appeared first on Dynamic Yield

Magento Payments Security – Protect Customer Data From Hacks and Avoid Fines

Onilab User Guides

Hackers Use Your Security Holes to Steal Customer Payment Details. Depending on where you get your data from, Magento owns from 14 to 20% of the e-commerce market. From the inside, they will attempt to steal your customers’ CC details. Cardholder data breach will make you liable for damages. It’s not unheard of for online merchants to receive notice from Stripe and other payment processors with compensation requirements for a proven data breach. Data Breach.

How to Use Your Data for Winning Marketing Campaigns

Zaius

Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data.