Why B2C Marketers Need to Own All Customer Data

Zaius

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. Does this sound familiar?

WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . It all goes back to an inability to access and utilize customer data effectively. It’s tough to effectively unify all that data, but it is possible. . By stitching together detailed customer data, you can better understand your buyers as they move across devices, browsers, and platforms.

Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester eCommerce

We know it: customers are increasingly demanding protection for and control over their data. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislationFirms that meet and exceed these expectations, recognise and treat privacy as a value.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

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Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution.

When Piloting Colocation, Measure Customer Impact

Forrester eCommerce

When Piloting Colocation, Measure Impact To Location, Customers, And Operations It’s been interesting to see creative real estate colocation ideas such as the recently announced pilot for ALDI in 10 Kohl’s stores.

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

On paper, customer experience (CX) is about people creating memorable experiences for other people. Customers approach your brand with unique emotional profiles, tendencies, and preferences that shape how they feel about your CX.

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products. By Rodney Bryant, ?Apple

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The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

Power Ecommerce Growth with Lifecycle Marketing

Zaius

The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. It really all comes down to: Are they a long-term loyal customer?

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

The GDPR Is Coming, And Marketers Must Be Ready

Forrester eCommerce

Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. B2C marketing customer data data management digital marketing Europe GDPR privacyAnd still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […].

8 Ways to collect retail customer data (and why).

Springboard Retail

Often retailers feel reticent to ask for personal data. Yet, the reality is that today’s world is driven by data and utilizing it correctly in a retail setting can provide a more valuable, relevant and enjoyable experience for the customer. Learn why it's important to collect data and how to do it thoughtfully. Retail Insight Retail Tips & Techniques Customer Relationship Management Store Experience

Make the Most of Your Ecommerce Leads with Hidden Fields

Zaius

Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible. As a marketer, your goal is to deliver relevant marketing messages to leads and customers. Access to Better Data.

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Your customer data has a huge impact on your ability to market effectively.

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How First-Party Data Can Power Your Marketing

Zaius

You’ve got data. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. As a marketer, you understand why you’re collecting the data, but what are you doing with it? In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. And 54 percent of marketers are only using half of their customer data.

Why B2C Marketers Need a Single Source of Data

Zaius

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

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Why You Need a CRM for Ecommerce

Zaius

How well do you really know your customers? A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. A traditional CRM simply isn’t built to handle the high volume of data created by B2C businesses, but a CRM built for ecommerce can. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers. Get a single view of your customer. But where is your detailed customer data?

Are You a True Data-Driven B2C Marketer?

Zaius

As a believer in data-driven marketing, you immediately look at the metrics. You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data. How many converted into long-term customers?

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How Integrations Power B2C Marketing

Zaius

All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. Unifying data from any number of point solutions and other disconnected sources of data unlocks a whole new layer of understanding and capabilities for marketers. If a customer has an open customer service ticket, you can automatically suspend all promotional emails to that customer until it is fully resolved.

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5 Customer data points to collect in your POS CRM.

Springboard Retail

A modern point of sale system becomes truly effective when it's used to collect all the powerful data and customer intelligence possible to help you build customer engagement and loyalty. In today's cloud-based POS software, like Springboard Retail, you have the ability to create unlimited custom fields, filter and produce powerful reports and integrate with smart marketing and loyalty platforms. Retail Tips & Techniques Customer Relationship Management loyalty

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Zaius

Compared to other customer segments who were either engaging only minimally or not at all, this group of shoppers was already showing signs of interest in Overstock and didn’t need much more than a gentle push towards purchase.

The Dos and Don’ts of Cross-Category Upsell Campaigns

Zaius

Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. But as with any campaign, it’s critical for marketers to deliver cross-category upsells in a personalized way that speaks to the customer’s needs first and foremost. DO: Get proper analytics in place to better access and act on customer data.

How Larger Retailers Can Benefit From The Subscription Model

Zaius

And according to The Economist, 80% of companies report seeing a change in how their customers want to access and pay for products , so purely from a customer-centricity standpoint it makes sense to provide shoppers with another avenue by which to explore a brand’s products. But larger retailers have a huge opportunity with the subscription model that pure subscription retailers don’t, and that empowers marketers to create a more customer-centric subscription experience.

6 Dos and Don’ts of Winback Campaigns

Zaius

It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. In fact, a study conducted by Internet Retailer on 33 brands running winback campaigns revealed that 45% of customers who received a winback campaign opened a subsequent message from the brand.

What’s a CDP?

Liveintent

But one such acronym that seems poised to survive and join the pantheon of standard industry terms is “CDP”, or “Customer Data Platform.” Perspective CDP Customer Data Platform LiveIntentionalIn a world of seemingly ever-emerging acronyms and buzzwords, it can be tough for one to stand out. ” This week, we discuss why CDPs are so hot right now! But what exactly are they and why does it seem like every company wants to be one?

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24 Questions Every Retailer Should Be Able to Answer

Dynamic Action

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing , warehousing, pricing and customers. With DynamicAction retail analytics , your team will be able to answer questions like these, as well as understand the interconnection of each data point and decision. On the web, we have the luxury of measuring what customers view and what customers abandon (put back on the shelf). Customers.

The GDPR And The B2B Seller: Keep Calm And Sell On

Forrester eCommerce

The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. So far, GDPR compliance efforts have largely targeted customer data management, digital marketing, and security.

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Special Report [RetailTouchPoints]: Winning with Pages from Amazon’s Playbook

Wiser

Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs. Pricing: Better Data, Better Decisions featuring Wiser .

How to Enhance Your Platform By Choosing a Technology Partner!

Demac Media

Here you may benefit from a tool, like Yotpo , that allows you to acquire, convert, retain, and understand customers through user-generated content. Or another example you may wish to create more automated email campaigns to alert your customers of any promotions or specials.

C/4HANA: SAP’s Industrialization Of Customer Engagement

Forrester eCommerce

SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Sales Cloud (including CallidusCloud), and SAP Customer Data Cloud (Gigya).

eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success

Bryan Eisenberg

On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. Big Data Marketing Ecommerce Webinar

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Deeply Analyze Your B2C Customer Buying Patterns

Zaius

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more.

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Personalizing Ecommerce Emails? Use Dynamic Content

Zaius

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts.

Five things retailers want from their POS system

Teamwork Retail

Options that provide connectivity, payment processing, and customer engagement are just the beginning. Customer experience. A modern integrated POS system captures customer data and interfaces with existing customer relationship systems.

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