Checkout-less Shopping: Faster Payments, Smarter Customer Data


Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Checkout-less Shopping: Faster Payments, Smarter Customer Data


Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). This requires set-up on the part of customers, so they will likely only do that for stores they visit regularly.

Trending Sources

5 Customer data points to collect in your POS CRM.

Springboard Retail

A modern point of sale system becomes truly effective when it's used to collect all the powerful data and customer intelligence possible to help you build customer engagement and loyalty. In today's cloud-based POS software, like Springboard Retail, you have the ability to create unlimited custom fields, filter and produce powerful reports and integrate with smart marketing and loyalty platforms. Retail Tips & Techniques Customer Relationship Management loyalty

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend


But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

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Make the Most of Your Ecommerce Leads with Hidden Fields


Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible. As a marketer, your goal is to deliver relevant marketing messages to leads and customers. Access to Better Data.

Why You Need a CRM for Ecommerce


How well do you really know your customers? A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. A traditional CRM simply isn’t built to handle the high volume of data created by B2C businesses, but a CRM built for ecommerce can. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers. Get a single view of your customer. But where is your detailed customer data?

Who Exactly is Your Ideal Ecommerce Customer?


Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

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The Dos and Don’ts of Cross-Category Upsell Campaigns


Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. But as with any campaign, it’s critical for marketers to deliver cross-category upsells in a personalized way that speaks to the customer’s needs first and foremost. DO: Get proper analytics in place to better access and act on customer data.

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers


Compared to other customer segments who were either engaging only minimally or not at all, this group of shoppers was already showing signs of interest in Overstock and didn’t need much more than a gentle push towards purchase.

6 Dos and Don’ts of Winback Campaigns


It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. In fact, a study conducted by Internet Retailer on 33 brands running winback campaigns revealed that 45% of customers who received a winback campaign opened a subsequent message from the brand.

How Larger Retailers Can Benefit From The Subscription Model


And according to The Economist, 80% of companies report seeing a change in how their customers want to access and pay for products , so purely from a customer-centricity standpoint it makes sense to provide shoppers with another avenue by which to explore a brand’s products. But larger retailers have a huge opportunity with the subscription model that pure subscription retailers don’t, and that empowers marketers to create a more customer-centric subscription experience.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products. By Rodney Bryant, ?Apple

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success


Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Your customer data has a huge impact on your ability to market effectively.

3 Psychology Tips to Boost Foot Traffic To Your Store


The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics. Customer Experience Wireless Sales

The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar

Forrester eCommerce

Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession. But for too many B2B marketers, bad data is a sad fact of life. account-based marketing (ABM) advanced analytics B2B marketing data management

Why B2C Marketers Need a Single Source of Data


Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

REPORT: Omnichannel Marketing is All Hype, No Execution


But the data clearly shows that most teams are unfortunately not prepared to market across channels this year. For other marketers, the real challenge is accessing the customer data. With that data in hand, it empowers you to more easily create an omnichannel strategy.

Benchmark Yourself Then Find The Help You Need

Forrester eCommerce

For most CI pros, this summer was spent wrangling and analyzing customer data for insights- hopefully with some much-needed R&R sprinkled in. advanced analytics artificial intelligence (AI) customer analytics customer lifetime value (CLV) systems of insightWith the passing of the autumnal equinox, it’s time to rake leaves, sip pumpkin spiced lattes, and take stock of the summer’s activities.

Why Should You Care About Ecommerce Lifecycle Automation?


The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer.

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How to Leverage Behavioral Data Across Your Company


Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. Segment, which recently raised a $64m series C, solves the customer data management problem and then some.

How to Re-Engage Your At-Risk Customers


Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk.

Achieve Enterprise Social Intelligence (Despite Social Data Deficiencies)

Forrester eCommerce

Social data can influence the entire enterprise and put humanity back in customer data crunching – but only if combined with other data sources like CRM, customer service, market […]. January 1 is upon us which means new year resolutions, fresh plans, and endless possibilities. One area marketers should focus on in 2018: social intelligence.

24 Questions Every Retailer Should Be Able to Answer

Dynamic Action

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing , warehousing, pricing and customers. With DynamicAction retail analytics , your team will be able to answer questions like these, as well as understand the interconnection of each data point and decision. On the web, we have the luxury of measuring what customers view and what customers abandon (put back on the shelf). Customers.

2018 Predictions: What B2C Marketers Need To Know


How will you be analyzing customer data? In 2018, customer marketers will realize the one metric to measure is repeat purchase rate. Repeat purchase rate is the most important KPI because an average of 40% of a company’s revenue comes from just 8% of the customer base.

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3 Ways to Get Buyers to Opt In Without a Discount


By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. Luckily, it’s not the only way to get your customers to opt in. Ecommerce buyers are smart.

Weird, But True: Your Loyal Customers Have Multiple Identities


Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

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Web Push Best Practices


Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Stop sending batch-and-blast – instead, segment customers.



Two key ingredients: Technology and data. Customer-facing systems can’t talk fluently to backend technology, impeding effective order management and efficient fulfilment – the kiss of death for click and expect. And, the data – oh, the data. Immediacy.

When Ecommerce Personalization Goes Wrong


This Father’s Day ad is a perfect example of what NOT to do when targeting customers. So much so, the customer screencapped the ad and shared it with their followers on Twitter, publicly shaming the company for their marketing tactics.

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B2B CRM vs. B2C CRM: What’s the Difference?


When you think of a Customer Relationship Management system (CRM), what do you imagine? . A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. Because of this, B2C marketers need actionable data in order to segment customers and offer targeted, personalized marketing across channels.

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Top 7 Takeaways from eTail East 2017


Now the customers are the influencers. There is a new category of retailers that are empowering their customers to sell directly through their platforms, or offering brands a ready-made and social-savvy audience. Own your customer relationship and win.

162 Best Ecommerce Site Designs of 2017


Often times, the first touch point a customer will have is to see our products on shelves in retail locations. We worked with Groove for the custom design, which was 100% led by Native Union. Best Customer Experience: Human Solution. Customer Focus.

The Difference Between Collecting Data and Acting On It


Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis when making revenue-generating decisions – despite the widely publicized benefits of a data-driven approach to sales.



Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Know thy customer. Data is everywhere and growing exponentially.

Segmenting Your Shoppers For Higher-Value Customer Acquisition


The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty


Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

If we’re talking about a specialty apparel item, it’s more likely that the brand image and relationship with the customer will come into play, so a unique in-store experience may win over the shopper in that case.

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand


This is mission and customer participation mixed into one. It’s baked into your product details, customer emails, and shopping cart checkout page. Better serve your customer. Look for trends in the analytics and reflect on experiences you’ve had with your customers.

2017 Year in Review


Klaviyo was founded on the idea that every single interaction would be better if it were powered by the data brands already have about their customers. And it wasn’t as if they didn’t understand data was the key to creating those experiences.

From Intent to Engagement: How Behavioral Analytics Powers the Shopper Experience


Think of the millions and even billions of event data streams collected on your site – each click, download or purchase – as steps in a powerful customer story that is waiting to be told. This helps you listen more carefully to the story your customer is telling you.