5 Customer data points to collect in your POS CRM.

Springboard Retail

A modern point of sale system becomes truly effective when it's used to collect all the powerful data and customer intelligence possible to help you build customer engagement and loyalty. In today's cloud-based POS software, like Springboard Retail, you have the ability to create unlimited custom fields, filter and produce powerful reports and integrate with smart marketing and loyalty platforms. Retail Tips & Techniques Customer Relationship Management loyalty

Make the Most of Your Ecommerce Leads with Hidden Fields


Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible. As a marketer, your goal is to deliver relevant marketing messages to leads and customers. Access to Better Data.

Trending Sources

The Data Digest: Empowered Customers Paint Their Own Future

Forrester eCommerce

age of the customer B2C marketing brand building brand experience customer centricity customer data customer insights data insights market research social intelligence social listening & listening platforms social media

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives.

How to Enhance Your Platform By Choosing a Technology Partner!

Demac Media

Here you may benefit from a tool, like Yotpo , that allows you to acquire, convert, retain, and understand customers through user-generated content. Or another example you may wish to create more automated email campaigns to alert your customers of any promotions or specials.

How Larger Retailers Can Benefit From The Subscription Model


And according to The Economist, 80% of companies report seeing a change in how their customers want to access and pay for products , so purely from a customer-centricity standpoint it makes sense to provide shoppers with another avenue by which to explore a brand’s products. But larger retailers have a huge opportunity with the subscription model that pure subscription retailers don’t, and that empowers marketers to create a more customer-centric subscription experience.

The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar

Forrester eCommerce

Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession. But for too many B2B marketers, bad data is a sad fact of life. account-based marketing (ABM) advanced analytics B2B marketing data management

3 Psychology Tips to Boost Foot Traffic To Your Store


The success of these campaigns relies on gathering customer data and strategically drawing on shopper psychology to improve your omnichannel tactics. Customer Experience Wireless Sales

REPORT: Omnichannel Marketing is All Hype, No Execution


But the data clearly shows that most teams are unfortunately not prepared to market across channels this year. For other marketers, the real challenge is accessing the customer data. With that data in hand, it empowers you to more easily create an omnichannel strategy.

Benchmark Yourself Then Find The Help You Need

Forrester eCommerce

For most CI pros, this summer was spent wrangling and analyzing customer data for insights- hopefully with some much-needed R&R sprinkled in. advanced analytics artificial intelligence (AI) customer analytics customer lifetime value (CLV) systems of insightWith the passing of the autumnal equinox, it’s time to rake leaves, sip pumpkin spiced lattes, and take stock of the summer’s activities.

How to Re-Engage Your At-Risk Customers


Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk.

B2B CRM vs. B2C CRM: What’s the Difference?


When you think of a Customer Relationship Management system (CRM), what do you imagine? . A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. Because of this, B2C marketers need actionable data in order to segment customers and offer targeted, personalized marketing across channels.

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How to Leverage Behavioral Data Across Your Company


Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. Segment, which recently raised a $64m series C, solves the customer data management problem and then some.

Web Push Best Practices


Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Stop sending batch-and-blast – instead, segment customers.



Two key ingredients: Technology and data. Customer-facing systems can’t talk fluently to backend technology, impeding effective order management and efficient fulfilment – the kiss of death for click and expect. And, the data – oh, the data. Immediacy.

From Intent to Engagement: How Behavioral Analytics Powers the Shopper Experience


Think of the millions and even billions of event data streams collected on your site – each click, download or purchase – as steps in a powerful customer story that is waiting to be told. This helps you listen more carefully to the story your customer is telling you.

Top 7 Takeaways from eTail East 2017


Now the customers are the influencers. There is a new category of retailers that are empowering their customers to sell directly through their platforms, or offering brands a ready-made and social-savvy audience. Own your customer relationship and win.

When Ecommerce Personalization Goes Wrong


This Father’s Day ad is a perfect example of what NOT to do when targeting customers. So much so, the customer screencapped the ad and shared it with their followers on Twitter, publicly shaming the company for their marketing tactics.

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162 Best Ecommerce Site Designs of 2017


Often times, the first touch point a customer will have is to see our products on shelves in retail locations. We worked with Groove for the custom design, which was 100% led by Native Union. Best Customer Experience: Human Solution. Customer Focus.

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand


This is mission and customer participation mixed into one. It’s baked into your product details, customer emails, and shopping cart checkout page. Better serve your customer. Look for trends in the analytics and reflect on experiences you’ve had with your customers.



Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Know thy customer. Data is everywhere and growing exponentially.

Segmenting Your Shoppers For Higher-Value Customer Acquisition


The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

5 Signs Your Company Needs An OMS


Do you have a string of complaints from dissatisfied customers? Even if the deals are attractive, if users have a poor experience it could leave a bad taste in the mouth of the customer. Migrating your data to a new database comes with its own set of hidden costs and downtimes.

STORE 2017: Captured Excitement of Today’s Retail Opportunities


The latest POS and clienteling software is built for mobile commerce, ensuring that store associates have access to a 360-degree view of the customer and product availability, all without leaving the shopper’s side.

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Retailers, Are You Funding Amazon?


Regrettably, an astounding 65% of major order management systems providers host and process retailers’ data on their competitor’s network – AWS! Yet, it helps retailers stay top of mind with your customers, and will bring your brand exposure to new consumers.

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Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

If we’re talking about a specialty apparel item, it’s more likely that the brand image and relationship with the customer will come into play, so a unique in-store experience may win over the shopper in that case.

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty


Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

49 Tips & Strategies for Successful Holiday Marketing Campaigns


Knowing this, we consulted with 49 of the top ecommerce marketers, agencies, consultants and brands in order to gauge how your teams should be allocating resources across departments and customer touch points for holiday marketing campaign planning. Make Customer Loyalty a KPI.

The Difference Between Collecting Data and Acting On It


Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis when making revenue-generating decisions – despite the widely publicized benefits of a data-driven approach to sales.

Retail’s next punch in the face

Steve Dennis

A retailer that has tons of customer data and dozens, if not hundreds, of marketers wakes up one morning and discovers they are not ready for Millennials? I guess they suddenly got a whole bunch of new customers they didn’t notice and know nothing about?

3 Important Things I learned By Attending eTail Canada 2017

eCommerce Training Academy

In order to achieve long-term success in eCommerce and be able to meet customer expectations both online and offline, you’ll need to turn vendors into partners. Know your customer. The key is to talk and listen to your customers both online and offline.

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service


Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. Or risk losing customers to competitors forever. Actively use text for customer service and support.

Your Preview To The Retailer’s Guide to the Holiday Season

Demac Media

As you venture through retailer’s will learn: data-driven analytic strategies, tips on holiday merchandising and optimizing channel first holiday strategies from powerful commerce platform partners, Magento , Shopify Plus and Workarea. The anger of the customers!

Don’t Design Without a Developer – Here’s Why

Blue Acorn

Getting a design from one agency and then seeking another for development will end up taking more time, costing you more money, and may disappoint your customers. Mocking that up is a matter of a few seconds, but that often means custom development.

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides


It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Over the last 6 months, we’ve worked with BigCommerce customers in beta to update our ecommerce analytics data accuracy, pricing and usability.

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Marketers have always had mountains of customer data at their fingertips, however, the ability to use it remained out of reach, especially as consumer behavior became more complex. Customers abandon carts for many reasons. By Steve Wade , Listrak sales manager.

The End Of E-Commerce? These Days, It’s All Just Commerce

Steve Dennis

Instead, many emphasized the importance of brick-and-mortar stores in delivering a remarkable customer experience. TechStyle CEO Adam Goldenberg showcased statistics on how Fabletic’s overall brand performance has been enhanced through the opening of stores and on how the merging of cross-channel data gives them an edge. Given the continued rapid growth of online shopping, it might seem crazy to suggest that the era of e-commerce is coming to an end.

Web Push Is A Channel For Improving the Customer Experience


In fact, a decent percentage of marketers will use web push exclusively as a re-engagement tool for at-risk customers – but even that’s only a good strategy if it’s being leveraged alongside more regular use. When customers are looking at specific products but may need more information.

IRCE: The Rise of the Chief Digital Officer, Using People-Power for Conversions

Blue Acorn

Here’s the problem: The omnichannel experience has focused on inventory and logistics, but not capitalizing on the 45 minutes your floor person spends with a customer is like losing customer data. Associates are too busy to look at data when they have a customer in front of them.

The 5 Step Approach to Cross-Channel Customer Engagement


Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. You want every interaction to embody brand consistency and offer customer satisfaction. Analyze Your Customer Data.