Sat.Mar 30, 2024 - Fri.Apr 05, 2024

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10 Generative AI Prompting Tips for Ecommerce

Fastr

There is something to be said about the comfort of familiarity or fear of the unknown, but any wise ecommerce leader knows that stagnation is business suicide. Being innovative means being experimental and unafraid to not only do more and do better, but also to learn. However, when a technology tidal wave like AI floods the scene, even the most confidently creative and exploratory ecommerce teams may hesitate – wondering how to dive in, or which toe to use to test these new waters.

eCommerce 130
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The future of e-commerce is video: 5 undeniable consumer stats

RetailDive

Consumers want more product videos and they want them now. It’s time to start thinking video-first.

eCommerce 105
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Overcome Tall Poppy Syndrome In Operations Leadership

Forrester eCommerce

Overcome tall poppy syndrome. Inspire team growth, foster a learning mindset, and challenge the status quo. Achieve extraordinary results through practicality, influence, curiosity, and resilience.

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What You Need to Know About Transforming Online Return Churn

Retail TouchPoints

For anyone who has made a purchase online, returns are part of the standard online buying process — so much so that, according to a recent U.S. Consumer Study , 85% of consumers check a company’s returns policy before even making a purchase when shopping online, and 68% of U.S. consumers wouldn’t repurchase from a brand after a poor returns experience.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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The Future of Retail is Multilingual

Retail TouchPoints

Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately, disappointment. This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success.

Retail 271
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How to Discover Shoppers’ Questions

Practical eCommerce

Responding to questions of customers and prospects can generate traffic and sales. The post How to Discover Shoppers’ Questions appeared first on Practical Ecommerce.

More Trending

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5 Key Facebook Advertising Trends to Succeed in 2024

Digital Doughnut

This article explores the key Facebook advertising trends that will dominate the landscape in 2024 and provides valuable tips to help businesses succeed.

Article 52
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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester eCommerce

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

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10 New Ecommerce Books for Spring 2024

Practical eCommerce

This installment of our quarterly rundown includes titles on digital marketing, team development, content marketing, AI, launching a startup, and more. The post 10 New Ecommerce Books for Spring 2024 appeared first on Practical Ecommerce.

Books 103
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Lego Will Make Stores ‘Sensory Inclusive’ to Increase Neurodivergent Accessibility

Retail TouchPoints

To mark Autism Acceptance Month, all Lego stores in the U.S. and Canada will be certified as “sensory inclusive” by the nonprofit KultureCity in April. Associates will be trained to understand how sensory needs vary and how they can best help neurodivergent children and adults in the store. Additionally, sensory bags containing noise-reduction headphones, fidget tools, visual cue cards to assist with non-verbal communication, strobe reduction glasses and a badge identifying the wearer as a “KCVI

Channel 254
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Groove Commerce Partners with Databox To Launch Exclusive BigCommerce Performance eCommerce Benchmark Group

Groove

Curious about how your BigCommerce store stacks up in the marketplace? We had the same burning question for our clients. We've seen first-hand that our clients want to know how they compare to the competition. That's exactly why we've partnered with Databox to establish public BigCommerce Performance eCommerce Benchmark groups. When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace

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One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Forrester eCommerce

Yes, hindsight is 20/20. As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values.

Marketing 408
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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I think there was a time of, ‘ Everybody should be doing it; why aren’t you doing it?

B2B 150
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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. However, digital signage can only achieve its desired objectives by consistently displaying relevant and up-to-date content. Customers are unlikely to engage with digital signage if the content appears generic or outdated.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Groove Commerce Partners with Databox To Launch Exclusive Shopify Performance eCommerce Benchmark Group

Groove

Ever wonder how your Shopify store is doing against the competition? We wanted the same question answered for our clients. Through our 15+ years in business, we have seen first hand that our client base wanted to see how they compared to their competition. For this exact reason, we worked with Databox to create public Shopify Benchmark groups. By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition.

Shopify 150
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Announcing The Winners Of Forrester’s Coveted B2B Return On Integration Honors For North America

Forrester eCommerce

These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment. Get a preview of the success stories they will share at B2B Summit North America in May.

B2B 379
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Amazon removes ‘Just Walk Out’ tech from US Amazon Fresh stores

RetailDive

Dash Carts, which also allow shoppers to avoid checkout, will roll out instead at those locations, while the older tech is limited to Amazon Go and some smaller U.K. stores.

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Rite Aid Restructuring Would Cut $2 Billion in Debt, Settle Opioid Claims

Retail TouchPoints

Rite Aid has filed a restructuring plan with the U.S. Bankruptcy Court , District of New Jersey that would cut more than $2 billion in debt and keep a large portion of the retailer’s store fleet operating. If approved, the plan would transfer ownership to the drugstore’s senior bondholders and settle certain opioid overprescribing lawsuits, according to the Wall Street Journal and other media outlets.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Amazon Cuts Hundreds of Jobs in Cloud Computing Branch

RetailWire

Amazon's cloud computing branch, known as AWS, is letting go of hundreds of workers from its physical stores technology team as well as its sales, marketing, and global services unit.

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Announcing Forrester’s B2B Program Of The Year Award Winners For North America

Forrester eCommerce

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 275
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Millennials the Most Likely Demographic to Be Influenced by Retail Media Ads, Retail Technology Show Research Reveals

365 Retail

Millennials are the most likely shopper demographic to have their buying decisions influenced by Retail Media ads at the shelf-edge, the latest research from the Retail Technology Show (RTS), taking place on 24 & 25 April 2024 at London’s Olympia, reveals. Original research of over 1,000 UK adults by RTS showed that almost half (47%) of Millennial consumers would be influenced to buy a new product having been served immersive, digital ads in-store, compared to 35% of average UK shoppers

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Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail TouchPoints

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. The culprit? A lack of standardization across the retail media ecosystem. In fact, a Coresight Research study indicates that most buyers max out at just five to six networks.

Retail 236
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Jonas Brothers, Katy Perry, and Other Music Stars Criticize ‘Enormous’ AI Threats

RetailWire

Over 200 artists, including Katy Perry, Billie Eilish, Kacey Musgraves, J Balvin, Ja Rule, Jon Bon Jovi, The Jonas Brothers, and Miranda Lambert, are voicing serious concerns about threats linked to artificial intelligence in the music industry.

Other 105
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What I Learned About GenAI From Over 100 Indian CMOs

Forrester eCommerce

What an amazing two weeks it was! After countless flights and hotel check-ins, I’m pleased to share what I observed from Forrester’s roundtable events covering generative AI (genAI) in marketing, held in four cities: Delhi, Hyderabad, Chennai, and Bangalore.

Events 246
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How a PIM Solution Drives Top-Line Growth | Salsify

Salsify

Managing a successful ecommerce catalog can often feel like spinning plates — juggling the consistency of dozens, if not hundreds, of different products, touch points, and product detail pages (PDPs) across a wide range of entryways.

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Amazon’s Just Walk Out has Left the Building

Retail TouchPoints

Amazon is removing its cashierless Just Walk Out (JWO) technology from its Amazon Fresh supermarkets and will not deploy the solution in new locations scheduled to open later this year, according to multiple media reports. The retailer will instead rely more heavily on its smart Amazon Dash Carts , which have been deployed at Fresh stores since 2020 as well as at Amazon subsidiary Whole Foods.

Gifts 236
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Walmart Settlement: Up to $500 for Overcharged Shoppers

RetailWire

Walmart has found itself embroiled in a significant legal settlement amounting to a whopping $45 million, addressing allegations of overcharging on specific grocery items.

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No, Amazon Isn’t Killing Just Walk Out But Rather “Pushing Hard” On It

Forrester eCommerce

Read for three key insights on Amazon’s autonomous checkout technology Just Walk Out from an interview with Amazon.

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AI Tools for Meeting Notes, Recaps, To-dos

Practical eCommerce

Reviewing meeting recordings for takeaways and action items used to take hours. No more. The post AI Tools for Meeting Notes, Recaps, To-dos appeared first on Practical Ecommerce.

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Paramount Dives into Shoppable TV Beginning with the CMT Awards

Retail TouchPoints

Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI , during the CMT Music Awards red carpet pre-show on April 7, 2024. Paramount is the inaugural partner for Shopsense’s new retail media platform, which allows viewers to shop for products and curated collections inspired by television content on content providers’ apps and ecommerce sites.

Mobile 224
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.