December, 2023

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Free Returns Are Starting To Disappear

RetailWire

Post-holiday blues are setting in for many consumers who have received less than satisfactory gifts this season. The disappointment amplifies when they attempt to make returns, only to be confronted with unexpected return fees.

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Connected Packaging: Closing the Sustainability Gap Between Intention and Action

Retail TouchPoints

BCG’s research into consumers’ sustainability attitudes and actions is a very stark expression of three fundamental problems related to sustainability: 1. There are a raft of governmental targets and commitments that have no chance of succeeding unless they are actively understood by consumers and put into practice. 2. There are a host of global brand companies that, though they nod to more sustainable practices and have extensive roadmaps, have not found the investment ambition to bring their c

Consumer 267
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10 Do-it-yourself SEO Tips to Save Money

Practical eCommerce

With time and effort — not money — merchants of any size can improve organic search rankings. The post 10 Do-it-yourself SEO Tips to Save Money appeared first on Practical Ecommerce.

SEO 125
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The Backroom: Doug Stephens’ retail predictions for 2024

RetailDive

The retail and branding expert discusses the state of the consumer, the habits companies should leave behind in 2023 and what lies ahead in the new year.

Retail 112
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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4 Key App Marketing Objectives you Can Nail with Video Content

Retail TouchPoints

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. The problem is, with so many options out there, how can you know which kind of video would be the best fit for your app?

Marketing 306
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What I Learned About Sales Technology In 2023

Forrester eCommerce

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

More Trending

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The Role of CRO Tools in Optimizing Loyalty Programs

Smile.io

Once a loyalty program is launched, the work is far from over. It's imperative to continuously refine the program to ensure that you're maximizing the return on your invested time and resources. A loyalty program should not be viewed as a static entity but rather as a dynamic element that evolves to meet the changing needs and desires of your clients.

Shopify 95
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5 retailers that need a strong finish for the year

RetailDive

These retailers have borrowed heavily, delivered soft performance, seen substantial leadership turnover or operate in a heavily discretionary sector. Can they turn themselves around?

Retail 133
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How AI is Being Utilized in the Last-Mile Logistics Space

Retail TouchPoints

Last-mile logistics is a complex and complicated facet of the business world that requires orchestrating many moving parts, meeting tight deadlines and addressing the needs of multiple stakeholders. In addition, several external factors — from weather to traffic to a lack of available parking — can disrupt the process. To enhance efficiency and increase productivity, many last-mile logistics companies have been quick to take advantage of the benefits of artificial intelligence.

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FastSpring at NAMM 2024!

FastSpring

Looking to be truly hands-on with the technology and tools needed to boost your career in the music industry? If so, join FastSpring at NAMM 2024 on Jan. 25–28, at the Anaheim Convention Center at booth 8200! We’d love to talk with you in person! The NAMM (National Association of Music Merchants) Foundation celebrates and promotes the intrinsic value of music education.

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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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Software AG webMethods: The Farewell Sale

Forrester eCommerce

Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). It surprised me for two reasons. First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28.

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More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID

SheerID

J.Crew, L.L. Bean, and M·A·C Cosmetics are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR — December 5, 2023 — SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, […] The post More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID appea

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Rob Gonzalez of Salsify: Reflections on the Last Decade of PIM | Salsify

Salsify

Rob Gonzalez is Salsify's chief marketing officer (CMO) and co-founder. His team drives market strategy, pipeline management, corporate marketing, retail network development, and strategic alliances. Previously, Gonzalez ran product management and marketing for Cambridge Semantics, another Boston-area startup.

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NRF updates crime report to address faulty numbers

RetailDive

The group said it didn’t realize an outside assessment of organized retail crime had used an old NRF estimate of total inventory loss, including loss unrelated to theft.

Retail 133
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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3 Things Connected TV Can Do that Linear Can’t

Retail TouchPoints

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50% , according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents nearly 39% of total TV usage.

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Why FastSpring is a Great Complementary Solution for your Existing Video Game MoR Integration

FastSpring

If you’re selling video games direct-to-consumer (DTC), there’s a good chance you may be taking advantage of a “merchant of record” payment platform like Xsolla and others. Merchants of Record are a great choice for video game companies because they allow you to offload the complexity of payments, fraud, global taxes, and more so you can spend your team’s time on making great games.

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The Future Of ITSM And ESM

Forrester eCommerce

The enterprise and IT service management market is heading in an interesting direction. As the platforms continue to expand in their capabilities, organizations make substantial investments to ensure that they get the most from their service management platform.

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Thrift Store Shopper Sells $3.99 Vase for Over $100K

RetailWire

In a small Goodwill store in Hanover County, Virginia, thrift store shopper Jessica Vincent spotted an unusual green and burgundy striped vase with a price tag of only $3.99. This thrift store find would eventually net her over $100,000.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Top Trends in Ecommerce To Watch in 2024 | Salsify

Salsify

2023 brought explosive ecommerce expansion and sales of nuclear proportions — a total predicted valuation of $6.3 trillion, accounting for more than 21% of retail sales, per Shopify. But was your performance (K)enough to rattle the metaphorical theater of your competitor next door?

eCommerce 158
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Sears is a shell of its former self. So why is it reopening some stores?

RetailDive

The retailer, which once boasted some 3,500 stores, has slowly whittled down its footprint. But recent openings likely don’t signal a turnaround.

Retail 132
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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. So it’s no surprise that 47% of executives believe that store design and experience have become more critical to their brand strategy over the past year, according to Retail TouchPoints research.

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Is What Epic Wants for App Stores What Other Game Developers Actually Want?

FastSpring

As mobile game and app developers gasp for air under a player-gouging 30% duopoly-tax on nearly all mobile game revenue worldwide, Epic Games has emerged as the de facto leader of the gaming community in the fight for open computing on mobile. That said, Epic’s $5B+ in annual revenue, blockbuster titles, and extensive games marketplace makes them an unlikely “little guy” in this fight, as Epic’s needs don’t always represent the needs of most game companies.

Games 158
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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AWS’ Silent Nod To FinOps

Forrester eCommerce

Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on “The Frugal Architect” This wasn’t the first time, Vogels introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind.

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Microsoft and TomTom Partner To Create Conversational AI Assistant for Cars

RetailWire

TomTom has announced that it will be partnering with Microsoft to create a fully integrated AI-powered conversational automotive assistant for the global automobile industry.

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Product Photography Tips and Tricks | Salsify

Salsify

Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their decisions.

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Will Macy’s follow Sears to the retail graveyard?

RetailDive

The iconic department store could thrive as a smaller, more focused retailer, but a potential buyout would make a transformation unlikely, analysts say.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyal

Retail 312
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Bushbalm Normalizes Bikini-line Skincare

Practical eCommerce

Selling lotions for razor burns along bikini lines is a booming business. The name is memorable too. The post Bushbalm Normalizes Bikini-line Skincare appeared first on Practical Ecommerce.

eCommerce 114
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European Tech Spend Bounces Back In 2024

Forrester eCommerce

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

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How Logistics Companies Can Keep up With Consumer Delivery Demands

RIS News

In logistics, staying ahead means embracing technology. Even if that means making financial investments, these usually pay off, resulting in streamlined operations, lower overhead, and improved staff satisfaction.

Consumer 112
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision