December, 2023

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Free Returns Are Starting To Disappear

RetailWire

Post-holiday blues are setting in for many consumers who have received less than satisfactory gifts this season. The disappointment amplifies when they attempt to make returns, only to be confronted with unexpected return fees.

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10 Do-it-yourself SEO Tips to Save Money

Practical eCommerce

With time and effort — not money — merchants of any size can improve organic search rankings. The post 10 Do-it-yourself SEO Tips to Save Money appeared first on Practical Ecommerce.

SEO 125
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The Backroom: Doug Stephens’ retail predictions for 2024

RetailDive

The retail and branding expert discusses the state of the consumer, the habits companies should leave behind in 2023 and what lies ahead in the new year.

Retail 108
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4 Key App Marketing Objectives you Can Nail with Video Content

Retail TouchPoints

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. The problem is, with so many options out there, how can you know which kind of video would be the best fit for your app?

Marketing 284
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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What I Learned About Sales Technology In 2023

Forrester eCommerce

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

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20 Open Source Ecommerce Platforms

Practical eCommerce

Open-source platforms are flexible, composable, and highly customizable. Here's the all-new update to our longstanding list. The post 20 Open Source Ecommerce Platforms appeared first on Practical Ecommerce.

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5 retailers that need a strong finish for the year

RetailDive

These retailers have borrowed heavily, delivered soft performance, seen substantial leadership turnover or operate in a heavily discretionary sector. Can they turn themselves around?

Retail 131
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How AI is Being Utilized in the Last-Mile Logistics Space

Retail TouchPoints

Last-mile logistics is a complex and complicated facet of the business world that requires orchestrating many moving parts, meeting tight deadlines and addressing the needs of multiple stakeholders. In addition, several external factors — from weather to traffic to a lack of available parking — can disrupt the process. To enhance efficiency and increase productivity, many last-mile logistics companies have been quick to take advantage of the benefits of artificial intelligence.

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FastSpring at NAMM 2024!

FastSpring

Looking to be truly hands-on with the technology and tools needed to boost your career in the music industry? If so, join FastSpring at NAMM 2024 on Jan. 25–28, at the Anaheim Convention Center at booth 8200! We’d love to talk with you in person! The NAMM (National Association of Music Merchants) Foundation celebrates and promotes the intrinsic value of music education.

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Software AG webMethods: The Farewell Sale

Forrester eCommerce

Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). It surprised me for two reasons. First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID

SheerID

J.Crew, L.L. Bean, and M·A·C Cosmetics are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR — December 5, 2023 — SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, […] The post More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID appea

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Rob Gonzalez of Salsify: Reflections on the Last Decade of PIM | Salsify

Salsify

Rob Gonzalez is Salsify's chief marketing officer (CMO) and co-founder. His team drives market strategy, pipeline management, corporate marketing, retail network development, and strategic alliances. Previously, Gonzalez ran product management and marketing for Cambridge Semantics, another Boston-area startup.

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Holiday Retail Trends 2023: Essential Insights for Online Brands & Retailers

Wiser

Analyzing the holiday retail trends of 2023 can illuminate the path forward for brands and retailers and clarify the steps they need to take to stay competitive. Data can help identify the promotional strategies that resonated with consumers, the products that flew off the virtual shelves, and the ones that didn’t. With this knowledge, brands and retailers can tailor their future strategies to align with consumer behavior and preferences.

Retail 147
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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyal

Retail 312
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Is What Epic Wants for App Stores What Other Game Developers Actually Want?

FastSpring

As mobile game and app developers gasp for air under a player-gouging 30% duopoly-tax on nearly all mobile game revenue worldwide, Epic Games has emerged as the de facto leader of the gaming community in the fight for open computing on mobile. That said, Epic’s $5B+ in annual revenue, blockbuster titles, and extensive games marketplace makes them an unlikely “little guy” in this fight, as Epic’s needs don’t always represent the needs of most game companies.

Games 158
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The Future Of ITSM And ESM

Forrester eCommerce

The enterprise and IT service management market is heading in an interesting direction. As the platforms continue to expand in their capabilities, organizations make substantial investments to ensure that they get the most from their service management platform.

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Understanding email bounce: Definition, reasons and best practices

Omnisend

Reading Time: 7 minutes Email bounces can sabotage your marketing efforts and stain your business reputation. Maintaining a low bounce rate is key to achieving high email deliverability and keeping potential domain blacklisting at bay. In this article, we help you understand the root cause of email bounce and offer best practices to avoid such mishaps blocking your email marketing outcomes.

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Top Trends in Ecommerce To Watch in 2024 | Salsify

Salsify

2023 brought explosive ecommerce expansion and sales of nuclear proportions — a total predicted valuation of $6.3 trillion, accounting for more than 21% of retail sales, per Shopify. But was your performance (K)enough to rattle the metaphorical theater of your competitor next door?

eCommerce 158
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Should You Be Using a Crowdsourcing Solution?

Wiser

Store audits play a pivotal role in ensuring the retail experience is consistently high quality, and that your brand is represented the way you intend. They aid in the monitoring of product availability, pricing accuracy, promotional execution, and overall store cleanliness. Regular audits can be instrumental in identifying areas for improvement and in implementing necessary changes.

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Mastercard Data: Holiday Sales Climb 3.1% YoY

Retail TouchPoints

Preliminary data for the period from Nov. 1 to Dec. 24 showed a 3.1% year-over-year increase in both online and in-store retail sales, according to the Mastercard SpendingPulse , which measures sales across all forms of payment and is not adjusted for inflation. The data also excludes automotive sales. In September 2023 , Mastercard had forecast a 3.7% increase for this period.

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Why FastSpring is a Great Complementary Solution for your Existing Video Game MoR Integration

FastSpring

If you’re selling video games direct-to-consumer (DTC), there’s a good chance you may be taking advantage of a “merchant of record” payment platform like Xsolla and others. Merchants of Record are a great choice for video game companies because they allow you to offload the complexity of payments, fraud, global taxes, and more so you can spend your team’s time on making great games.

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AWS’ Silent Nod To FinOps

Forrester eCommerce

Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on “The Frugal Architect” This wasn’t the first time, Vogels introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Product advertising: Benefits, types, examples, and strategies

Omnisend

Reading Time: 10 minutes Most businesses think brand and product advertising are the same thing. But the truth is they are poles apart. Product advertising focuses on what you offer, while brand advertising focuses on who you are as a brand. So if you’re looking for ways to advertise your products and create demand, look no further. This detailed guide will cover everything about product advertising: the benefits, the many types, real examples, and step-by-step strategies.

Outdoor 145
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Product Photography Tips and Tricks | Salsify

Salsify

Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their decisions.

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Brand Manufacturers: Multiply Your Retail Monitoring Without Multiplying Costs

Wiser

For brand manufacturers, retail monitoring is a critical aspect of maintaining and enhancing market presence. It offers detailed insights into product performance, customer preferences, and the effectiveness of sales strategies across different platforms. Monitoring these multiple aspects allows manufacturers to modify and optimize their strategies in real-time, improving product visibility and customer relationships.

Retail 146
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3 Things Connected TV Can Do that Linear Can’t

Retail TouchPoints

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50% , according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents nearly 39% of total TV usage.

Channel 285
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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FastSpring at Pocket Gamer Connects London 2024!

FastSpring

Ready to jump start the new year learning about the latest and greatest in the global games industry? If so, join FastSpring at Pocket Gamer Connects London 2024 on Jan. 22-23! We’d love to talk with you in person! Pocket Gamer Connects is the leading international conference series for the global games industry. It brings together delegates from across the entire ecosystem with all the key formats covered, from mobile, PC and console to XR, AI, and blockchain technology.

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European Tech Spend Bounces Back In 2024

Forrester eCommerce

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

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NRF updates crime report to address faulty numbers

RetailDive

The group said it didn’t realize an outside assessment of organized retail crime had used an old NRF estimate of total inventory loss, including loss unrelated to theft.

Retail 131
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10 Strategies To Reduce Your Shopping Cart Abandonment Rate | Salsify

Salsify

You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have put your products into their digital shopping carts.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.