March, 2024

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Top 3 Must-Watch E-Commerce Trends in 2024: Stay Ahead

365 Retail

As more companies rely on online sales and marketing, the e-commerce landscape is growing. According to Statista, the international revenue hit $6 trillion by the end of 2023 and is projected to reach $6.9 trillion in 2024. If you want to launch an e-commerce business or just plan to stay competitive, it’s essential to be aware of the trends that redefine the industry landscape.

eCommerce 103
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AI Tools for Ideal Customer Profiles

Practical eCommerce

"Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more. The post AI Tools for Ideal Customer Profiles appeared first on Practical Ecommerce.

Customer 115
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3 Ecommerce Logistics Trends that are Changing Retail Right Now

Retail TouchPoints

The ecommerce industry has experienced rapid growth in recent years, with global sales reaching an estimated $5.8 trillion in 2023, according to research by Statista. The same study suggests this trend is only expected to continue: by 2027, the global retail ecommerce market is projected to grow by 39% and surpass the $8 trillion mark. As ecommerce sales continue to grow, so does the focus on logistics, enabling retailers to meet the rising demand for shipping.

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The State Of Consumer Usage Of Generative AI, 2024

Forrester eCommerce

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not.

Consumer 490
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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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Wave of IT glitches brings importance of cash back in the spotlight

TalkingRetail

Following this week’s technical payment issues experienced by Greggs, the latest in a wave of similar retailer issues, some observers believe it highlights the continued importance of cash in UK society.

Retail 145
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Payment Methods Don’t Matter – Payment Experiences Do

Forrester eCommerce

Read the latest Forrester blog from Principal Analyst Lily Varon and Senior Researcher Nicole Murgia on consumer retail payment preferences.

Blog 431

More Trending

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How AI is Ushering in the Future of Interactive Commerce

Retail TouchPoints

Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. If you’re like me, you wouldn’t even know where to begin finding an outfit to fit some of these. Is there a coastal grandfather option? Should I resign myself to the annals of the formerly presentable? In truth, Gen Z’s are pushing the boundaries of more than just fashion, influencing digital commerce as we know it.

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Can AI Improve Your Loyalty Program?

Forrester eCommerce

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

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Directness Wins in Advertising

Practical eCommerce

Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly. The post Directness Wins in Advertising appeared first on Practical Ecommerce.

eCommerce 102
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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve. Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular.

Marketing 370
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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fabric and Bounteous x Accolite Deliver Blueprint to Power “Store of the Future”

Fabric

The post fabric and Bounteous x Accolite Deliver Blueprint to Power “Store of the Future” appeared first on Headless E-Commerce Platform | fabric.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At the time of writing, Hi-Rez’s 2014 release SMITE sits at #15 on Steam’s “Most played Massively Multiplayer games” list , with SMITE’s Steam page boasting 40+ million players.

Games 194
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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media offering from Lowe’s One Roof retail media network on Google Search and Shopping inventory, according to a blog post that will be published today, which Retail TouchPoints reviewed in advance.

Retail 301
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An Actual Complete List Of SOC Metrics (And Your Path To DIY) 

Forrester eCommerce

I take a lot of inquiry questions from Forrester’s security and risk clients about security operations (SecOps). A common question I get is, “What core metrics does SecOps need to track?

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Characteristics of the Most Trusted Brands | Salsify

Salsify

Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee. You bravely hold back tears as your friends help you to your feet.

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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. Deciding between Klaviyo vs HubSpot will depend on your business goals and needs. The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business.

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5 YouTube Video SEO Tips for Ecommerce Brands

ROI Revolution

An important part of maintaining a YouTube channel is optimizing your videos. YouTube video SEO is key if you want your audience to be able to find, view, like, and comment on them. Read on for some of our top YouTube video SEO tips! 1. Optimize Your Video Titles   YouTube video titles should contain at least five words, with the primary keyword near the start of the title.

SEO 147
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FastSpring Support and Subscription Management Continue to Impress SocialBee

FastSpring

SocialBee , a social media management platform and SaaS based in Romania, first started using FastSpring in 2018. Co-Founder and Chief Executive Bee Ovi Negrean has used the word “flawlessly” to describe how FastSpring’s merchant of record use case has worked for SocialBee (more on that below!). After adopting FastSpring as their merchant of record, SocialBee even saw 2x year-over-year growth in monthly recurring revenue (MRR) after their first year with FastSpring.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Planning to Prevent Workplace Violence in Retail

Retail TouchPoints

A 2022 U.S. government study found an annual average of 1.3 million nonfatal workplace violence incidents between 2015 and 2019. This is a rate of eight nonfatal violent crimes per 1,000 workers aged 16 or older. In addition to the safety risk to employees and customers alike, workplace violence incidents are costly to retailers. The National Institute for Occupational Safety and Health estimates that workplace violence costs employers more than $120 billion annually in claims, litigation, added

Retail 279
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Welcome To The Future Of Marketing Technology

Forrester eCommerce

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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SheerID Launches “SheerID InStore” Providing Retailers First Digital Solution for Gated Offers and Promotions in Physical Stores

SheerID

The new offering expands SheerID solutions for Omnichannel retail to high-value communities like students, teachers, the military, and more.

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20 Web Design Effects to Enhance Your Website

Groove

The world of retail is fast-paced, and web design is the cornerstone of customer engagement. The magic of effective website design has the power to do more than just appeal to the eye. Websites crafted strategically can act as a conduit to enhance a user’s experience. The result is that you’ll boost engagement simultaneously alongside conversion rates.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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A Guide to Free SEO Tools & Resources 

ROI Revolution

Whether you’re just getting started on your search engine optimization (SEO) journey, or you want to pick up some new tips and shortcuts, the ROI Revolution SEO team is here to help. We’ve put together a list of some of our favorite free SEO tools and resources that we use daily, and we think you’ll appreciate them, too. The Best SEO Learning Resources If you’re new to SEO, the best way to begin is with Google’s SEO Starter Guide.

SEO 148
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Celebrating Excellence: Jon Tewes Receives the Q4 2023 Springie Award

FastSpring

Working at FastSpring means having a true commitment to fostering a culture of recognition and appreciation, where we all feel valued and encouraged to contribute our best. The Springie Award, our quarterly Peer-to-Peer appreciation award, exemplifies this commitment, providing a platform for employees to recognize their colleagues’ exceptional contributions.

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Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Retail TouchPoints

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact products they want among the 45 billion listed by the search engine. These tools join Google’s AI-powered image generation feature, which shows customers photorealistic images that illustrate text queries like “colorful quilted spring jacket.

Apparel 273
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Wasm Today, AI Tomorrow: KubeCon Expands Its Reach 

Forrester eCommerce

Kubecon is the place where big tech and large enterprise cloud users converge with open-source communities and startups to collaborate on the latest trends in cloud-native. Generally, Kubernetes (K8s) has become the epicenter of platform engineering innovation with that trend continues this year.

Customer 439
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Tyson Foods Faces Boycott After Report Claims Company Plans To Hire Asylum Seekers

RetailWire

Tyson Foods, the well-known food processing company, finds itself in hot water as calls for a boycott surge due to allegations of planning to employ migrants at its factories.

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Klaviyo vs Mailchimp: Best Email Marketing Platform for eCommerce

Groove

Comparing Klaviyo vs Mailchimp? This guide shares everything you might need to know. From form and function to price and support - we share it all.

Marketing 370
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80% of Trading Standards professionals support Smokefree Generation Policy

TalkingRetail

New research from the Chartered Trading Standards Institute (CTSI) indicates that Trading Standards Officers support the proposed Smokefree Generation Policy. A survey of local authority Trading Standards professionals has found that 80% of respondents support the government’s plan to stamp out smoking in a generation.

Retail 130
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New Ecommerce Tools: March 25, 2024

Practical eCommerce

This week's rundown includes new tools for livestream commerce, cross-border transactions, logistics, omnichannel sales, customer experience, fraud prevention, and more. The post New Ecommerce Tools: March 25, 2024 appeared first on Practical Ecommerce.

eCommerce 127
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.