2022

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How to Choose the Best Ecommerce Platform for SEO (Apr 2022)

Ecommerce Platforms

It’s no secret that search engine optimization is essential to find new customers, increase conversions, and build your ecommerce brand. Over 37% of all traffic sent to ecommerce stores starts at a search engine, and more than two-thirds of all clicks go to the top five results on the page, so it’s rather important to optimize your online store. But what about the foundation of your store?

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What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.

Marketing 344
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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every small business and large business starts seeing sales slow down. It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market.

eCommerce 249
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5 CBD Industry Predictions for 2022

BigCommerce

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

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Personalize & Empower: Crafting a Digital-First Retail Experience

Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks

Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.

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The Ultimate Guide To Performance Max Campaigns

Store Growers

Last Updated on February 14, 2022. Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is. We’ll get you up to speed with how Performance Max works and how you can integrate them in your Google Ads approach.

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Elastic Path Partners with Builder.io to Streamline Building Revenue-Generating Customer Experiences.

GetElastic

Has your digital merchandising team ever delayed a launch while waiting for developers to make edits and publish updates? You are not alone. Too often, IT bottlenecks slow down time to market, resulting in lost potential revenue from your merchandisers’ game-changing ideas. Elastic Path and Builder.io partnership will make that a headache of the past.

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Role of Knowledge Management in the Retail Customer Experience Scenario

Retail TouchPoints

Retail is one of the largest sectors in the world, with a retail sales forecast of $30.3 trillion in 2023. In a market so large and competitive, businesses compete to stand out to deliver bigger and better. The question that arises now is, how can businesses stand out? According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously stud

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Winners and losers of Black Friday 2022

RetailDive

With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.

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Podcast – Interview with Guest Panel on Finance and Fintech

Digital Doughnut

A special episode of the c-suite podcast focusing on fintech and finance, produced in partnership with FutureBrand. Guests from HSBC, Curve, U.S Bank and FutureBrand explore how financial services and fintechs can improve their brand perception.

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What the New Google Search Essentials Tells Us About SEO

Kissmetrics

Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to do well with SEO. They go much more in-depth with what they like and don’t approve of.

SEO 362
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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.

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Your Facebook Ads are Not Performing? Here’s Why

Kissmetrics

Looking for a diverse online ad platform that will put your marketing campaigns in front of tons of people? Facebook Ads is the way to go. With an almost endless amount of detailed targeting options and features, you can reach virtually any Facebook user with an ad. Combine those targeting options with the functionality of Meta Business Suite ; and you’re ready to dominate the platform.

Customer 348
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Structured Data Vs. Unstructured Data: How to Make This Work for Your Website

Kissmetrics

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what you need to know about structured data vs. unstructured data.

SEO 357
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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?

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How to Grow A Team of Influencers (And Why You Need Them)

Kissmetrics

Curious what an influencer is ? Let’s start with a definition. . An influencer is someone with the power to affect (or influence) buying decisions due to their authority or public position. . Influencers are also content creators, publishing regular reviews, videos, and blog posts to engage their audience and encourage sales. Many influencers are minor celebs, but many stars like Kylie Jenner and Dwayne Johnson, for example, are also influencers due to their-mega popularity and their huge audien

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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SEO vs PPC: Pros, Cons, & Everything In Between

Kissmetrics

“Which is better, SEO vs PPC?”. If there’s one question I get asked more than any other, this is it. Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates when I tell them there isn’t an easy answer. Like everything else, it depends. Neither SEO nor PPC is fundamentally better than the other.

PPC 324
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The User-Generated Content Ultimate Guide: How to Use It, Why It’s Important, and Timing It Perfectly

Kissmetrics

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. That’s not all. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue. How? It’s simple.

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Brand Perception: What is it & How Do We Measure it

Kissmetrics

Wondering why perception is so important in marketing? This quote sums it up nicely : “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you want them to, your business will struggle with loyalty and getting new customers.

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

It’s hard to say that 2022 has been the year of ecommerce so far. Looking at all the stats, frankly one might even say quite the opposite. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% from a year ago, while in-store sales rose 10%. From another perspective, research showed that on average, the online share of total spending rose sharply, from 10.3% in 2019 to 14.9% at the peak of the pandemic.

eCommerce 145
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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. Further reinforcing this misalignment is the finding that only half of the senior retailer executives surveyed believe sustainability to be an important purchase consideration for consumers

Retail 144
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Top 4 Strategies for AI-Powered Profitability

Retail TouchPoints

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Enter artificial intelligence (AI). Many retailers are turning to AI to help boost productivity while keeping costs in check.

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Lowe’s Employs RFID, Blockchain to Combat Retail Theft

Retail TouchPoints

Lowe’s has unveiled a new solution, developed in its Innovation Labs division, designed to combat retail theft in way that is invisible to customers through the use of RFID chips and the blockchain. Called Project Unlock , the new technology combines low-cost RFID chips and IoT sensors to activate power tools at the point of purchase while also creating a secure, publicly accessible and anonymized record of legitimate purchases on the blockchain.

Retail 141
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Bloomingdale’s Kicks off 150th Year with Virtual Store, Anniversary Exclusives and Events

Retail TouchPoints

Blackstock & Weber for Bloomingdale’s 150th. Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150 th anniversary. A 150th Anniversary Collection of exclusive limited-edition merchandise launched on Sept. 8, the day before New York Fashion Week kicks off.

Events 144
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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.

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Why Walmart is Doubling Down on Augmented Reality

Retail TouchPoints

Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential. Advancements in the tech itself and the growing ubiquity of smartphones have converged to create a whole host of new applications for AR outside the realm of gaming — and one of the biggest arenas is commerce.

eCommerce 145
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.

Supplies 145
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Patagonia’s Newest Mission: Replacing Single-Use Packaging with Technology

Retail TouchPoints

Perhaps no brand has more sustainability street cred than Patagonia. That reputation is well-earned — from the company’s self-imposed “Earth Tax” and the Sustainable Apparel Coalition (which it founded alongside Walmart ) all the way down to the plastic swift tacks used to attach its hang tags, Patagonia is known for practicing what it preaches. And yet the company keeps pushing to find ways to do more, and one of the many executives participating in these efforts is Jennifer Patrick, Director o

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Lowe’s Sells Canadian Business to Sycamore Partners for $400 Million

Retail TouchPoints

Lowe’s has entered into a definitive agreement to sell its Canadian retail business to Sycamore Partners for $400 million in cash plus a performance-based deferred consideration. The business, which is based in Boucherville, Quebec, operates approximately 450 corporate and independent affiliate dealer stores under several different formats and banners, including RONA , Lowe’s Canada , Réno-Dépôt and Dick’s Lumber.

Retail 141
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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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AWS, Meta, Microsoft Join Forces to Challenge Google’s Mapping Dominance

Retail TouchPoints

Amazon Web Services (AWS) , Meta , Microsoft and mapping and location solution TomTom are the founding members of a new collaborative effort to develop a set of shared, open and interoperable map data in order “to create a living digital record of the physical world.”. Some might argue that record already exists in the form of Google Maps , but that is largely the point of the new initiative — to take control of this important tool (used by billions of businesses and consumers every day for a mu

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Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail TouchPoints

PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. “Mobile technology is transforming payments, making it easier, safer and more affordable for people to move and manage their money than ever before,” said Dan Schulman, President and CEO of PayPal at the time of the

PayPal 144
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Walmart Acquires Robotics Company to Boost Next-Gen Fulfillment Capabilities

Retail TouchPoints

Walmart has entered an agreement to acquire Alert Innovation , a robotics automation company that develops material-handling technology for automating order fulfillment in retail supply chains. Walmart has been working with Alert to customize technology for its market fulfillment centers (MFCs) since 2016. Now, the retailer plans to increase its investment in the technology in order to leverage its 4,700 stores, which put the retailer within 10 miles of 90 % of the U.S. population, for storage a

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The Future of Shopping: What to Expect in 2032

Retail TouchPoints

Over the last two years, the retail industry evolved faster than we could’ve imagined. Ecommerce, along with other digital channels, took center stage as new shopping habits formed and expectations drastically shifted. While we won’t be traveling in flying cars to our favorite stores anytime soon, we’re still on the fast track to a transformed shopping experience.

eCommerce 143
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Why Data Is the Key to Retail Success

Having Data is great, but if you can't or don't use it what is the point of collecting it? Find out how to centralize your data and get it to work for you and transform your data collecting practices. A digital transformation is essential for success in today’s retail environment. Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each oth