2022

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How to Choose the Best Ecommerce Platform for SEO (Apr 2022)

Ecommerce Platforms

It’s no secret that search engine optimization is essential to find new customers, increase conversions, and build your ecommerce brand. Over 37% of all traffic sent to ecommerce stores starts at a search engine, and more than two-thirds of all clicks go to the top five results on the page, so it’s rather important to optimize your online store. But what about the foundation of your store?

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What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.

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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every small business and large business starts seeing sales slow down. It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market.

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5 CBD Industry Predictions for 2022

BigCommerce

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Why Walmart is Doubling Down on Augmented Reality

Retail TouchPoints

Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential. Advancements in the tech itself and the growing ubiquity of smartphones have converged to create a whole host of new applications for AR outside the realm of gaming — and one of the biggest arenas is commerce.

Apparel 358
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Elastic Path Partners with Builder.io to Streamline Building Revenue-Generating Customer Experiences.

GetElastic

Has your digital merchandising team ever delayed a launch while waiting for developers to make edits and publish updates? You are not alone. Too often, IT bottlenecks slow down time to market, resulting in lost potential revenue from your merchandisers’ game-changing ideas. Elastic Path and Builder.io partnership will make that a headache of the past.

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How retailers are connecting the metaverse to the real world and revenue

RetailDive

Brands are diving into virtual environments to connect with young consumers. But are these digital spaces just billboards for brands, or can they have tangible benefits?

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

This week, ESHO., the clinically inspired and doctor led cosmeceutical brand from Dr Tijion Esho MD, is opening a dedicated ‘tweakments’ space in the UK luxury retailer FLANNELS. Coinciding with FLANNELS launching a brand new space in Liverpool in June, ESHO products will be available to purchase in person for the first time, alongside the new one of a kind clinic.

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5 Content Marketing Ideas for July 2022

Practical eCommerce

This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more. The post 5 Content Marketing Ideas for July 2022 appeared first on Practical Ecommerce.

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Three Ways to Engage Users Outside Your Mobile App

Digital Doughnut

Picture the scene. Your business spends tens — or even hundreds — of thousands of pounds developing a branded mobile app. Your customers open it, find it useful, and even enjoy using it. You have their attention, their interest, and an opportunity to capture their data. Great job. But what happens next?

Mobile 106
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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1/3 Of US Retailers Are 8 weeks Away From Going Bust Due To Supply Chain Issues

RetailMinded

* 80% of retailers have been hit with supply problems in the last year; *52% of shops and ecommerce brands have experienced stockouts, resulting in a loss of sales; *Supply crisis has added 23% to retailers’ costs over the last year and 51% have put up prices as a result; * Results are from a new survey of 500 retailers by Brightpearl , which provides retail operating solutions for some of the world’s biggest retail brands.

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How to Write a Killer Blog Post in Under 60 Minutes (Yes, Really)

Kissmetrics

Great content is one of the most effective ways to drive business growth. It’s also hard. There are moments when you’re chock-full of motivation. Ideas leap out of your mind and straight onto the page. Other times, you might spend hours trying to come up with a good idea, much less write your first sentence. It happens to all of us. However, blog posts are still the top asset to engage with your audience and generate leads for your business.

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10+ Best Online Course Platforms Reviewed and Compared for 2022

Ecommerce Platforms

If you're looking for a way to sell your online courses effectively, then you're in the right place! What you need is one of the following best online course platforms of 2022. But hold your horses ??. Before we tell you all about them – and why we think the lineup listed here is the absolute first league of what's available – let's first discuss who these best online course platforms are meant for , and what to look for when picking your ideal one.

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Trinity Terpenes Finds Good Vibes for High-Risk Verticals on BigCommerce

BigCommerce

Have you ever received a message that stopped you in your tracks?

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

It’s hard to say that 2022 has been the year of ecommerce so far. Looking at all the stats, frankly one might even say quite the opposite. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% from a year ago, while in-store sales rose 10%. From another perspective, research showed that on average, the online share of total spending rose sharply, from 10.3% in 2019 to 14.9% at the peak of the pandemic.

eCommerce 355
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The Ultimate Guide To Performance Max Campaigns

Store Growers

Last Updated on February 14, 2022. Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is. We’ll get you up to speed with how Performance Max works and how you can integrate them in your Google Ads approach.

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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

With industries around the world showing interest in the metaverse, retail leaders are facing the exciting opportunity to follow suit and provide customers with the ease of online shopping without compromising the benefits of the physical experience. For example, Forever 21 is getting involved by collaborating with the popular online game Roblox, allowing users to customize virtual fashion stores using Forever 21 products and then purchase the physical equivalents on their website.

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AWS, Meta, Microsoft Join Forces to Challenge Google’s Mapping Dominance

Retail TouchPoints

Amazon Web Services (AWS) , Meta , Microsoft and mapping and location solution TomTom are the founding members of a new collaborative effort to develop a set of shared, open and interoperable map data in order “to create a living digital record of the physical world.”. Some might argue that record already exists in the form of Google Maps , but that is largely the point of the new initiative — to take control of this important tool (used by billions of businesses and consumers every day for a mu

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

The legal cannabis market was valued at $12.81 billion worldwide in 2020, and thanks to a 27.25% compound annual growth rate, the budding industry (no pun intended) is expected to reach $54.41 billion globally by 2026. To capitalize on this expected growth, cannabis retailers are focused on building trust and, most of all, standing out. For approximately two decades, Cookies and Dr.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.

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Structured Data Vs. Unstructured Data: How to Make This Work for Your Website

Kissmetrics

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what you need to know about structured data vs. unstructured data.

SEO 346
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Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail TouchPoints

PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. “Mobile technology is transforming payments, making it easier, safer and more affordable for people to move and manage their money than ever before,” said Dan Schulman, President and CEO of PayPal at the time of the

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

5G is the talk of the town these days — up there with Web3 and the metaverse. But just like those other technologies, 5G is less a specific solution and more of an enabler. What matters most is what you do with it. So what can retailers do with 5G? There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G is really three things — speed , latency and massive connectivi

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The Future of Shopping: What to Expect in 2032

Retail TouchPoints

Over the last two years, the retail industry evolved faster than we could’ve imagined. Ecommerce, along with other digital channels, took center stage as new shopping habits formed and expectations drastically shifted. While we won’t be traveling in flying cars to our favorite stores anytime soon, we’re still on the fast track to a transformed shopping experience.

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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?

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Bloomingdale’s Kicks off 150th Year with Virtual Store, Anniversary Exclusives and Events

Retail TouchPoints

Blackstock & Weber for Bloomingdale’s 150th. Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150 th anniversary. A 150th Anniversary Collection of exclusive limited-edition merchandise launched on Sept. 8, the day before New York Fashion Week kicks off.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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New Shopping App TRYO Aims to Make AR Try-On More Accessible to Consumers and Brands

Retail TouchPoints

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. With more than 500 items at launch — including products from Cartier , Gucci , Adidas , New Era and Rolex — TRYO wants to “revolutionize how people shop online” by making AR try-on experiences more easily accessible to both shoppers and brands.

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As Malls Reinvent Themselves, Department Stores Will Need to Rethink and Redesign

Retail TouchPoints

It’s no secret that malls are struggling for relevancy. Once the “it” hangout spot for elderly mall walkers and teenyboppers alike, many malls have been left in the dust by rapid shifts in the way consumers live, work and shop. In mid-2021 Moody’s Analytics predicted that of the roughly 1,000 or so traditional malls left in the U.S., 20% would close or go through a “major repurposing” in the very near future, and other analysts have predicted closure rates closer to 30%.

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Why Latin America is Poised to Become the Next Last-Mile Delivery Battleground

Retail TouchPoints

In the last 18 months, the infamously poor state of last-mile logistics in Latin America has carried a heavier price than ever. As anxious, confined populations turned to online transactions for nearly all they needed — spurring regional ecommerce market growth of 37% — the formidable terrain, notorious traffic and weak infrastructure have meant woefully long delivery times for more than just the non-essentials.

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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. Further reinforcing this misalignment is the finding that only half of the senior retailer executives surveyed believe sustainability to be an important purchase consideration for consumers

Retail 321
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.