February, 2024

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Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Forrester eCommerce

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 491
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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) a

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Email and Text Marketing Are Cookie-proof

Practical eCommerce

The elimination of third-party cookies prompts many marketers to seek alternatives. The post Email and Text Marketing Are Cookie-proof appeared first on Practical Ecommerce.

Marketing 110
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AI Tools for Brand Monitoring

Practical eCommerce

What do customers and prospects think about you or your company? These tools analyze mentions across the web. The post AI Tools for Brand Monitoring appeared first on Practical Ecommerce.

eCommerce 125
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Top 4 Best SEO Apps for Shopify Stores You Can Start Using Today

Groove

Shopify stores, unfortunately, do not benefit from the old saying, "Build it, and they will come." A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing. Search Engine Optimization (SEO) is one of the many different marketing methods, but the only one where customers can discover the benefits of your store simply by searching for a product or a solution.

SEO 397
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Why social commerce is transforming online retail

RetailDive

Once hubs for casual entertainment, social media platforms now serve as bustling marketplaces. Today’s social media scroller has become a digital window shopper with the power to buy in seconds.

More Trending

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11 digitally native retailers that could file for bankruptcy in 2024

RetailDive

While off to a slower start than 2023, filings are expected to continue in the industry, especially among many direct-to-consumer brands.

Retail 134
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20 Platforms to Sell Digital Products

Practical eCommerce

Creators of ebooks, audiobooks, images, videos, templates, courses, and software have many robust choices for selling their goods. The post 20 Platforms to Sell Digital Products appeared first on Practical Ecommerce.

eCommerce 117
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Digital Sovereignty Is Changing The Cloud Market

Forrester eCommerce

In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.

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Shopify Google Tag Manager: The Essential Set Up Guide

Groove

Shopify is a leader in eCommerce, with over $74 billion of market cap as of the 2nd quarter of 2023. As a Shopify merchant, you’re always on the lookout to continuously test and find winning strategies to gain a larger share of the pie. Other than a winning product, your marketing efforts need to be streamlined so that you can turn on the pipeline and watch the customers roll in.

Shopify 394
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Benefits of a Single Source of Truth for Product Content | Salsify

Salsify

Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple spreadsheet tabs open — and you still can’t find what you’re looking for.

eCommerce 158
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5 Ways Retailtainment is Reshaping OOH Advertising

Retail TouchPoints

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority ( 88% ) of U.S. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Consumer 295
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Postmasters comment on record cash transactions

TalkingRetail

New figures today (12 February) reveal Post Offices handled £3.37bn worth of cash deposits and withdrawals in January 2024, up over £140m on January 2023 (£3.23bn). Personal cash deposits totalled £1.42bn in January.

Retail 143
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Revitalising the UK High Street: Beyond Commerce to Community Connection

365 Retail

The high street in the UK stands as more than a mere hub for shopping; it’s a cornerstone of local economies, embodying community, culture, and commerce. Despite facing challenges, the high street’s significance as a community and economic staple is unwavering, symbolising not only a centre for transactions but also a space for communal engagement and belonging.

Workshop 120
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Slouching Towards Ubiquity: Five Notable Fintech Companies

Forrester eCommerce

Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.

Customer 492
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Wendy’s To Introduce Surge Pricing Similar to Uber

RetailWire

Wendy’s is gearing up to roll out a new pricing strategy that mimics the surge pricing model used by ride-sharing services like Uber. This means that the cost of your favorite Wendy’s items could fluctuate throughout the day depending on demand.

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‘Goldilocks Shoppers’ Seek Omnichannel Experiences | Salsify

Salsify

Get to know Goldilocks shoppers and what their search for ‘just right’ omnichannel experiences looks like in the modern consumer buying journey.

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Meta Outlines Proactive Approach to Labeling AI-Generated Content

Retail TouchPoints

Content created with Meta ’s generative AI tools already automatically receives an “Imagined with AI” label, but the company has shared how it is working to create technical standards and signals to notify users on its platforms when any of the content they see has been created using AI. “As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” said Nick Clegg, President of Global Affairs at Meta in a blo g post.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Vape retailer licensing scheme proposed in Parliament

TalkingRetail

A first-of-its kind licensing framework for the UK vape industry has been unveiled in Parliament, just days after a new investigation revealed a near 20-fold increase in the number of illicit vapes seized by councils across the UK since 2020.

Retail 124
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NRF 2024: Key Takeaways From Retail Thought Leaders

RetailMinded

Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. After all, as a self-described retail geek, I get giddy when it comes to exploring the latest retail technology, exploring flagship stores that keep up with collective retail trends and discovering new resources that help fuel t

Retail 119
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The Rise Of Experience-Fueled Growth

Forrester eCommerce

Experience-fueled growth is on the rise creating a rapid and sustainable business advantage. Learn what's needed to prioritize every decision through the lens of the customer providing exceptional experiences.

Customer 461
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Interest Rate Cuts Incoming but Not Just Yet, Says Fed Chair

RetailWire

According to Federal Reserve Chair Jerome Powell, the time is nearing when interest rates will decrease. However, Americans need to wait just a little bit longer as the central bank wrestles with inflation.

Banking 118
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Trends in Shipping and Delivery Among Shoppers | Salsify

Salsify

Transparency and speed aren’t just bonus qualities in ecommerce shipping. They’re must-haves. Learn about these and other trends in shipping.

Shipping 158
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How the Not-Amazons of the World Should Approach Commerce Media

Retail TouchPoints

All eyes in the retail world are on opportunities in commerce media right now — and rightfully so, given that the already-massive spend in this channel is expected to double again by 2027. But as the gold rush gains momentum, it would behoove small and mid-size retailers to remember that not everyone is running the same race for the same prize. Commerce media represents a tremendous opportunity for retailers of all sizes to open new revenue streams and make the most of their close customer relat

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The Weekly Closeout: Mattel taps new head of dolls and will VF Corp sell one of its biggest brands?

RetailDive

Krista Berger is the new senior vice president of Barbie and will lead the dolls division at the toy company. Meanwhile, the apparel conglomerate is reviewing its brand assets.

Toys 102
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SEO Tools for YouTube Videos

Practical eCommerce

Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data. The post SEO Tools for YouTube Videos appeared first on Practical Ecommerce.

SEO 116
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester eCommerce

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 448
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Crowdfunding launched for legal advice on challenging vape restrictions

TalkingRetail

The Vape Protection Alliance (VPA) is attempting to raise £15,000 for a King's Counsel Barrister (KC) to provide expert legal advice and direction on the best course of action to challenge the government’s proposed vape restrictions.

Retail 115
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Uber Has Finally Become a Profitable Player

RetailWire

Uber, the ride-hailing company, made headlines this week, announcing its first annual operating profit. This significant achievement marks an important turn in the firm's approximately 15-year journey, shedding light on its resilience and capacity for growth.

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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. Media owners also have found their position in the advertising ecosystem changing as third-party tracking cookies deprecate.

Payments 300
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.