Forrester eCommerce
FEBRUARY 17, 2024
Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.
Retail TouchPoints
FEBRUARY 19, 2024
Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) a
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Practical eCommerce
FEBRUARY 25, 2024
The elimination of third-party cookies prompts many marketers to seek alternatives. The post Email and Text Marketing Are Cookie-proof appeared first on Practical Ecommerce.
Practical eCommerce
FEBRUARY 15, 2024
What do customers and prospects think about you or your company? These tools analyze mentions across the web. The post AI Tools for Brand Monitoring appeared first on Practical Ecommerce.
Advertisement
In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Groove
FEBRUARY 15, 2024
Shopify stores, unfortunately, do not benefit from the old saying, "Build it, and they will come." A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing. Search Engine Optimization (SEO) is one of the many different marketing methods, but the only one where customers can discover the benefits of your store simply by searching for a product or a solution.
RetailDive
FEBRUARY 20, 2024
Once hubs for casual entertainment, social media platforms now serve as bustling marketplaces. Today’s social media scroller has become a digital window shopper with the power to buy in seconds.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
RetailDive
FEBRUARY 14, 2024
While off to a slower start than 2023, filings are expected to continue in the industry, especially among many direct-to-consumer brands.
Practical eCommerce
FEBRUARY 11, 2024
Creators of ebooks, audiobooks, images, videos, templates, courses, and software have many robust choices for selling their goods. The post 20 Platforms to Sell Digital Products appeared first on Practical Ecommerce.
Forrester eCommerce
FEBRUARY 5, 2024
In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.
Salsify
FEBRUARY 22, 2024
Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming increasingly important.
Speaker: Shaunna Bruton and Kailey Holmes
Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.
FastSpring
FEBRUARY 22, 2024
Ready to join the game industry’s premier professional event? If so, join FastSpring at Game Developers Conference 2024 at Booth S1931! We’d love to talk with you in person! Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games.
Retail TouchPoints
FEBRUARY 28, 2024
Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority ( 88% ) of U.S. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).
TalkingRetail
FEBRUARY 22, 2024
A first-of-its kind licensing framework for the UK vape industry has been unveiled in Parliament, just days after a new investigation revealed a near 20-fold increase in the number of illicit vapes seized by councils across the UK since 2020.
365 Retail
FEBRUARY 26, 2024
The high street in the UK stands as more than a mere hub for shopping; it’s a cornerstone of local economies, embodying community, culture, and commerce. Despite facing challenges, the high street’s significance as a community and economic staple is unwavering, symbolising not only a centre for transactions but also a space for communal engagement and belonging.
Advertisement
Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
Forrester eCommerce
FEBRUARY 23, 2024
Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.
Salsify
FEBRUARY 8, 2024
Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern buying journey.
FastSpring
FEBRUARY 7, 2024
fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.
Retail TouchPoints
FEBRUARY 8, 2024
Content created with Meta ’s generative AI tools already automatically receives an “Imagined with AI” label, but the company has shared how it is working to create technical standards and signals to notify users on its platforms when any of the content they see has been created using AI. “As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” said Nick Clegg, President of Global Affairs at Meta in a blo g post.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Practical eCommerce
FEBRUARY 12, 2024
Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data. The post SEO Tools for YouTube Videos appeared first on Practical Ecommerce.
RetailMinded
FEBRUARY 1, 2024
Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. After all, as a self-described retail geek, I get giddy when it comes to exploring the latest retail technology, exploring flagship stores that keep up with collective retail trends and discovering new resources that help fuel t
Forrester eCommerce
FEBRUARY 14, 2024
Experience-fueled growth is on the rise creating a rapid and sustainable business advantage. Learn what's needed to prioritize every decision through the lens of the customer providing exceptional experiences.
Salsify
FEBRUARY 15, 2024
In Joseph Campbell’s 1949 seminal work, “ The Hero With a Thousand Faces ,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis: mythological narratives, across time, cultures, and distances, frequently share a common fundamental structure.
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RetailWire
FEBRUARY 5, 2024
According to Federal Reserve Chair Jerome Powell, the time is nearing when interest rates will decrease. However, Americans need to wait just a little bit longer as the central bank wrestles with inflation.
Retail TouchPoints
FEBRUARY 8, 2024
The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. Media owners also have found their position in the advertising ecosystem changing as third-party tracking cookies deprecate.
Practical eCommerce
FEBRUARY 5, 2024
Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. ChatGPT can help identify and analyze direct and indirect competitors, including those. The post ChatGPT Prompts for Competitor Analysis appeared first on Practical Ecommerce.
365 Retail
FEBRUARY 7, 2024
Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce. Nick moved to Nespresso Professional from Nestle Waters, where he held responsibility for the HORECA channel.
Advertisement
In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
FEBRUARY 23, 2024
Thanks to genAI, the era of AI computing is upon us. Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward.
Salsify
FEBRUARY 27, 2024
Get to know Goldilocks shoppers and what their search for ‘just right’ omnichannel experiences looks like in the modern consumer buying journey.
RetailWire
FEBRUARY 26, 2024
Wendy’s is gearing up to roll out a new pricing strategy that mimics the surge pricing model used by ride-sharing services like Uber. This means that the cost of your favorite Wendy’s items could fluctuate throughout the day depending on demand.
Retail TouchPoints
FEBRUARY 2, 2024
Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. As was often the case, Jobs was ahead of his time. This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce.
Expert insights. Personalized for you.
491 
Let's personalize your content