2019

The Cost Of Losing Creativity

Forrester's Customer Insights

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. The value of agency creativity is at risk of disappearing.” The marketing industry is woefully out of balance, from agency/client relationships to new business requirements and compensation. The […]. advertising agencies chief marketing officer (CMO) digital agencies marketing & strategy promoted

6 Ways to Avoid and Improve Email List Fatigue

Zaius

Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages. Do you know the signs? The first step towards avoiding email list fatigue is to know when it is happening so you can take action. To do that, you need to keep a close eye on your email engagement metrics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ecommerce UX: What It Takes to Create the Best User Experience for Your Online Store

BigCommerce

Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a… Ecommerce Marketing

How Suppliers Can Use AI To Immunize Against The Retail Apocalypse

Retail TouchPoints

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout.

Toys 195

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

Marketing Is All About Moments: Don’t Wait For Them; Create Them

Forrester's Customer Insights

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers are in constant motion, evolving their brand affinities, lifestyle choices, technology usage, and emotional responses to the world around them. Yet most firms rely heavily […]. age of the customer

More Trending

What It Takes to Create and Measure an Effective Influencer Program

Zaius

An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising. It’s not the brand itself telling you how amazing it is, but rather the opinion of someone who is an industry expert, your peer, or even a friend.

Cohort Analysis: How to Study Cohorts for Actionable Insights

Canonicalized

Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior? The post Cohort Analysis: How to Study Cohorts for Actionable Insights appeared first on Canonicalized. Analytics Data Visualization

153
153

How to Create Your Own Shopify Store in Less than 15 Minutes

Ecommerce Platforms

Are you ready to learn how to create your own Shopify store ? Maybe you just came up with a wonderful product idea and now you'd like to see if people are willing to buy it.

How To Start A TShirt Business For Under 3 Dollars (And Make Sales Immediately)

My Wife Quit Her Job

In this post, you will learn how to start a tshirt business from complete scratch for less than $3 with a viable marketing strategy that requires no upfront costs.

The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

The Top Ecommerce Trends You Need to Know About for 2020

SellBrite

40% of the world’s internet users have purchased products online, which amounts to more than 1 billion online buyers. And ecommerce sales in the United States alone accounted for more than 11% of all retails sales in the third quarter of 2019.

5 tips to improve web UX for maximum conversions

GetElastic

Usability. Efficiency. Accessibility. All these terms converge to give life to UX design. Good UX fully utilizes web elements and offers a clear and intuitive interface, hence encouraging the conversion rates.

The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. But by not asking whether your business has the foundations in place to make Google Ads a success, you’ll find yourself having a hard time. I’ve experienced this myself by working with certain clients.

Toys 132

4 Tests to Double eCommerce Conversion Rates

Groove

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

Where Payment Processing Systems Are Headed In 2020

Retail TouchPoints

By Scott Paape, Talus Pay The U.S. market for payment systems is complex. We have over 21 million businesses, and every one of them needs some form of a payment processing solution. They rely on more than 10,000 financial institutions to make that happen.

Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Inflow Insights

Shopify Plus and Magento 2 Commerce are two of the most popular eCommerce platforms for mid-market and enterprise-level online retailers. This post outlines their differences to make it easy to see what each platform offers for large and fast-growing stores.

Ecommerce Customer Experience: Creating a Truly Great Experience for Users in 2020

BigCommerce

When Exxel Outdoors’ mobile traffic started really taking off, they noticed that the revenue wasn’t following. The amount of effort it… Ecommerce Marketing

What Are Spam Traps and Why Should You Care?

Zaius

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important. As you likely know, deliverability is the ability to get your email campaigns into your subscribers’ inboxes. To keep email users happy, Internet Service Providers (ISPs) can’t let every email ever sent to its users slip into their inbox.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics

Canonicalized

A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The tool of choice: Tableau. People will be able to log in to their accounts and use […]. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized. Case studies Tableau

5 Future Ecommerce Trends of 2019

Ecommerce Platforms

Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers. This number is expected to skyrocket to 2.14 billion by 2021. Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. Personalization and Customer Engagement.

B2B 175

283: How To Segment Your Email List The Right Way With Alexandra Edelstein

My Wife Quit Her Job

Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation.

Books 246

12 Proven Product-Page Ideas to Increase Your Ecommerce Conversion Rate

SellBrite

Nailing your product page is a crucial part of increasing your ecommerce conversion rate. You can have the best products, the smoothest checkout process, the most effective Facebook ads, and more traffic than any of your competitors—but without optimizing your product pages to influence and drive conversions, visitors’ shopping carts will stay empty. To inspire people to buy your products, you have to think strategically when it comes to product-page design.

Vend 130

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Influencer marketing and its role in personalization and commerce

GetElastic

I don’t know about you, but I’ve never looked at a model in an ad and thought to myself, “I feel like I know her and should trust her judgment in clothing choices.” Someone I know, though? Absolutely. When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. I have a personal relationship with them — why would a friend lead me astray? For a lot of people, influencers and brand ambassadors walk a similar line.

Acing Your Google Ads Keyword Match Types

Store Growers

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. If you don’t pay close attention when you create your campaigns, the keywords you’ve carefully researched will result in a lot of irrelevant impressions and clicks.

PPC 131

5 Keys to Great Account Planning

Groove

From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering, “But wait. what were we trying to accomplish again?

6 Success Factors For Marketing Measurement

Retail TouchPoints

By Nick Mangiapane, Commerce Signals The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech to keep up with the changing landscape.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

How to Optimize Your Online Store for Search Engines in 2019

Bootstrapping Ecommerce

In this article, we give you the lowdown on everything you need to know about SEO to properly optimize your online store for search engines in 2019. The post How to Optimize Your Online Store for Search Engines in 2019 appeared first on Bootstrapping Ecommerce. Getting Traffic Strategy & Analytics

SEO 126

6 Insider Hacks to Beat Twitter’s Algorithm For More Retweets and Followers

BigCommerce

If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float… Ecommerce Marketing Social Selling

Why B2C Branding is Really a Management Tool

Zaius

This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that? In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.”

B2C 265