Forrester eCommerce

JUNE 18, 2019

Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by shifting billions from tech to fund creative differentiation. The value of agency creativity is at risk of disappearing.” The marketing industry is woefully out of balance, from agency/client relationships to new business requirements and compensation. The […]. advertising agencies chief marketing officer (CMO) digital agencies marketing & strategy promoted

Omnichannel 419

Omnichannel Customer Marketing eCommerce 419

Zaius

MARCH 21, 2019

Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages. Do you know the signs? The first step towards avoiding email list fatigue is to know when it is happening so you can take action. To do that, you need to keep a close eye on your email engagement metrics.

Improvements 315

Improvements B2C Channel Customer 315

BigCommerce

JUNE 20, 2019

Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a… Ecommerce Marketing

BigCommerce 411

BigCommerce Other Marketing eCommerce 411

RTP blog

DECEMBER 9, 2019

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout.

Blog 195

Blog Toys Banking Operations 195

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

Retail

Forrester eCommerce

JUNE 6, 2019

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers are in constant motion, evolving their brand affinities, lifestyle choices, technology usage, and emotional responses to the world around them. Yet most firms rely heavily […]. age of the customer

Marketing 416

Marketing Omnichannel Consumer Technology 416

BigCommerce

JUNE 25, 2019

The ecommerce industry has transformed over the last two decades as digital advancements have changed how people behave, including how… Ecommerce Technology

BigCommerce 372

BigCommerce Technology eCommerce eCommerce Technology 372

Canonicalized

FEBRUARY 27, 2019

Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior? The post Cohort Analysis: How to Study Cohorts for Actionable Insights appeared first on Canonicalized. Analytics Data Visualization

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195

Forrester eCommerce

DECEMBER 1, 2019

There’s an alternative approach to proving the economic value of CX, and it has some advantages: The math is simple and it’s hard to argue against. What’s more, you’ll be measuring something that executives like in good times and love in bad times: cost savings. age of the customer

Customer Experience 501

Customer Experience Customer Omnichannel eCommerce 501

Forrester eCommerce

NOVEMBER 26, 2019

A distributed denial of service attack can turn a retailer's holiday season from merry to miserable. Learn how to protect yourself. age of the customer holiday retail security & risk DDoS ecommerce Holiday

Retail 491

Retail Omnichannel Customer eCommerce 491

Forrester eCommerce

NOVEMBER 22, 2019

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 484

B2B Marketing Webinar Omnichannel 484

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

Marketing

Forrester eCommerce

NOVEMBER 21, 2019

This week, I attended IBM’s fifth annual Security Summit in New York City, an exclusive event for a who’s who of IBM’s security customers.

Omnichannel 478

Omnichannel Events eCommerce Customer 478

BigCommerce

DECEMBER 5, 2019

Despite being a generation that is often stereotyped as ‘lazy, entitled, and narcissistic,’ numerous corporations recognize that millennials have tremendous buying power.… … Ecommerce Marketing

Marketing 448

Marketing BigCommerce eCommerce eCommerce Marketing 448

Forrester eCommerce

DECEMBER 16, 2019

Traditional technologies are no longer addressing the growing needs of modern business, that’s why a massive quantity of tech and telecom vendors, and now a significant amount of enterprises & government agencies are all expanding their investments in Edge Computing for 2020.

Omnichannel 420

Omnichannel Technology eCommerce Customer 420

Forrester eCommerce

NOVEMBER 28, 2019

In a recent inquiry, a new Chief Data Officer asked where to start. And, wanted to know how to build a community around data and analytics, particularly with a limited budget to hire.

Other 418

Other Omnichannel eCommerce Customer 418

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Fulfillment

Forrester eCommerce

NOVEMBER 24, 2019

We just published two retail benchmark reports for Singapore, assessing retailers’ omnichannel retail capabilities and digital store capabilities, respectively.

Omnichannel 418

Omnichannel Multichannel Retail Operations 418

Forrester eCommerce

AUGUST 23, 2019

A lot has changed in the 25+ years I have spent in the technology channel. New technologies, partner business models, shifting demographics, expanding communication vehicles, and most recently, new technology buyers with different psychology, behavior, and journey have created a whirlwind of change for vendors, distributors, and partners alike. The one constant is the […].

Channel 419

Channel Marketing Multichannel Omnichannel 419

Zaius

APRIL 2, 2019

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important. As you likely know, deliverability is the ability to get your email campaigns into your subscribers’ inboxes. To keep email users happy, Internet Service Providers (ISPs) can’t let every email ever sent to its users slip into their inbox.

Social Media 375

Social Media Definition Games Marketing 375

Forrester eCommerce

JULY 25, 2019

To Build An Adaptive Enterprise, Build An Adaptive Workforce The future of work isn’t something that happens to you — it’s something you create for your company and your own career. Unfortunately, C-level technology and business leaders are often uncertain on how to do it. We’ve just released a major new report, “The Adaptive Workforce […]. automation Future of Work robotic process automation (RPA

Omnichannel 419

Omnichannel Customer Technology eCommerce 419

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Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Marketing

Forrester eCommerce

JUNE 7, 2019

The Benefits of Design Thinking Are Quantifiable and They’re Compelling By Ryan Hart (Principal Analyst, CX) and Benjamin Brown (Senior Consultant, Total Economic Impact) Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value. However, many of these same leaders now find themselves increasingly under pressure to show the return […].

Omnichannel 419

Omnichannel Customer Experience Customer eCommerce 419

Forrester eCommerce

OCTOBER 31, 2019

The ability to deliver business results will be a career-defining issue in the year ahead. age of the customer customer experience prediction promoted

Omnichannel 416

Omnichannel Customer Experience Customer eCommerce 416

Forrester eCommerce

MARCH 22, 2019

Microsoft has announced support for macOS in its rebranded Microsoft Defender ATP product, taking this product from being an offering that could be considered an add-on for hardening its own operating system to a multiplatform security solution. While this is an early release, it is a clear signal of the investment Microsoft is making to […]. age of the customer cybersecurity endpoint security security & risk security architecture

Omnichannel 419

Omnichannel Operations eCommerce Customer 419

BigCommerce

FEBRUARY 4, 2019

If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float… Ecommerce Marketing Social Selling

BigCommerce 419

BigCommerce Marketing eCommerce Marketing eCommerce 419

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

eCommerce

BigCommerce

MAY 10, 2019

Before we go any further, let’s daydream a bit, shall we? Picture this: A brand new prospect lands on your… B2B Ecommerce

B2B 417

B2B BigCommerce eCommerce 417

Forrester eCommerce

AUGUST 7, 2019

Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” ” The term, while valid, is old. Further, configuration management is one part of a larger infrastructure automation story. This led to an interesting […].

Omnichannel 415

Omnichannel Customer Management Operations 415

Forrester eCommerce

APRIL 23, 2019

Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. We first predicted that 40% of enterprises will have automation centers and […]. age of the customer automation predictions 2019 robotic process automation (RPA

Omnichannel 417

Omnichannel eCommerce Customer 417

Forrester eCommerce

AUGUST 13, 2019

It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities. But the most common question we hear, is about the role of AI in Supply Chain. The […].

Supplies 415

Supplies Customer Omnichannel Consumer 415

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Forrester eCommerce

JANUARY 2, 2019

It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL […]. advertising digital marketing email marketing

Omnichannel 418

Omnichannel Customer Marketing eCommerce 418

Forrester eCommerce

JANUARY 16, 2019

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].

Channel 418

Channel Multichannel Omnichannel Customer 418

Forrester eCommerce

JUNE 10, 2019

Salesforce announced today its’ intent to acquire Tableau Software. This move adds a robust data visualization and insights solution to their customer engagement portfolio. Unlike other acquisitions, Tableau will operate under its own brand post acquisition. Tableau Software offers an enterprise BI solution to access, combine and cleanse data from disparate sources. It allows users […]. age of the customer customer relationship management (CRM) data; BI; CRM

Omnichannel 414

Omnichannel Operations Other Management 414

Forrester eCommerce

MAY 28, 2019

Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business. This is a result of people and technology evolving in complex upward […]. age of the customer Innovation organizational structure

Omnichannel 414

Omnichannel Technology eCommerce Customer 414

5 Factors to Consider When Comparing 3PLs

Fulfillment