Sat.Apr 13, 2024 - Fri.Apr 19, 2024

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5 BigCommerce Competitors You Should Consider in 2024

Groove

BigCommerce is one of the most popular platforms for creating and managing eCommerce stores. However, it's far from being the only eCommerce solution on the block. To help you choose a platform that will set your business up for success, we've compiled a list of BigCommerce competitors that includes the key features, benefits, and drawbacks you need to know about each one. 1.

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Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Forrester eCommerce

OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 (both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.

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Next-Level Customer Satisfaction: How Smart Logistics Are Transforming Online Shopping

365 Retail

Gone are the days of waiting weeks for your online orders to arrive. E-commerce has evolved rapidly, and customer satisfaction is at the heart of these changes. Over the years, the retail industry has had to constantly adapt to meet the ever-growing expectations of savvy online shoppers. These days, it’s all about logistics, logistics, logistics. Retailers are facing a major challenge – how do they keep up with customers who want their purchases delivered faster, more efficiently, and with

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent. Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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ChatGPT vs. Gemini for SEO Tasks

Practical eCommerce

Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more. The post ChatGPT vs. Gemini for SEO Tasks appeared first on Practical Ecommerce.

SEO 101
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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. Even the best products and online storefronts fall flat if customers aren’t happy with one tiny part of their experience. One negative interaction can easily drive them away. At the same time, it is common knowledge that keeping an existing customer is cheaper than getting a new one, which makes it a worthwhile investment to

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Is BigCommerce B2B Edition The Right Choice For Your Business?

Groove

ECommerce is always changing so that it can cater to the needs of wholesale businesses. B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. BigCommerce has a solution to that never-ending problem: BigCommerce B2B Edition. The platform provides tools and capabilities for wholesale businesses to thrive in the digital marketplace.

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5 Risks of Programmatic SEO 

ROI Revolution

Programmatic SEO , sometimes called automated SEO, refers to any strategy that uses product attributes, keyword targets, or other input data to automatically generate new landing pages at scale. With the mainstream adoption of artificial intelligence, it’s also common to see AI-generated content on programmatically created landing pages. You’ve likely heard that SEO is a long-term game.

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Why Replatform? 5 Reasons Retailers Make the Change

Fabric Blog

Looking back over a career of replatforms, and having been around a multitude of retail peers and solution providers going through a replatforming, this post will focus on why companies take on the significant endeavor of replatforming. I will also conclude this week’s post with tips and tricks to ensure you stay on the right course and maintain a true north of positive change focused on business outcomes.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s futu

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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What’s Lurking In Your Sales Culture?

Forrester eCommerce

Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.

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Before You Migrate Shopify To BigCommerce, Ask These Questions

Groove

Are you considering a switch from Shopify to BigCommerce for your eCommerce store? You're not alone. Many businesses outgrow Shopify's limitations and find BigCommerce offers a more scalable and feature-rich platform. This comprehensive guide will answer any questions, including why you should consider migrating and a step-by-step process. The team at Groove will walk you through the process of migrating from Shopify to BigCommerce, explore the benefits of making the switch, and explain why part

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Total Wine, Hill Beverage and Snoop Dogg Partner to Deliver THC-Infused Beverages Nationwide

Retail TouchPoints

Hill Beverage products on display at Total Wine Beginning on the unofficial cannabis holiday of 4/20, Total Wine & More will make CBD and THC-infused beverages from Hill Beverage Co. available for delivery across the country in as little as 15 minutes. The “Do it Fluid” beverages, made in collaboration with Snoop Dogg and Death Row Records , come in CBD-only versions as well as Delta-9 and THC blends.

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533: Google Is Out, Pinterest Is In: Here’s The Latest On Pinterest With Toni Herrbach

My Wife Quit Her Job

Because of the latest Google updates and the constant bugs with Facebook and Instagram ads, more people have started to look at alternative traffic sources like Pinterest. In this episode, Toni and I give an update on how to leverage Pinterest to drive traffic and sales. What You’ll Learn The new trends on Pinterest Why Google search is going down the drain How to post on Pinterest to generate traffic Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I&

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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It’s Time For Sales Leaders To Coach Sellers Like Athletes

Forrester eCommerce

Sales managers now have the visibility needed to coach sellers beyond the basics.

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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Google Ads, meanwhile, has allowed companies to reach their target audiences like never before. And with the integration between Google Ads and Klaviyo, you can leverage the benefits of both. In this article, we'll cover everything you need to know about the powerful Klaviyo Google Ads integration, including the integration's key features, how to use them, a

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‘Fútbol’ Superstar Lionel Messi Set to Score with Lowe’s Loyalty Members

Retail TouchPoints

Lowe’s has partnered with the world’s best-known soccer player, Lionel Messi, and his MLS Club Inter Miami CF , for programs that spotlight Messi’s skills at assisting on the field. Members of both the MyLowe’s Rewards and MVPs Pro Rewards loyalty programs will receive an “assist” in the form of 100 points to bring them closer to their next reward. (Members must claim their points on their account dashboard by May 18.

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532: Simple Strategies To Grow Your TikTok To 6.1M Subs And Instant Sales With Eugenia Chen

My Wife Quit Her Job

Today I have my friend Eugenia Chen on the show. Eugenia runs Pandaloon.com where she sells cute costumes for dogs. And the way she generates her sales is interesting. She uses a combination of TikTok and TikTok shop to drive traffic from her 6.1 Million subscribers. If you want to learn how to market using Tiktok, then listen to this episode. What You’ll Learn How Eugenia started Pandaloon How to grow your TikTok following How to leverage Tiktok to grow your sales Check out Eugenia’

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Steer Between Debt And Delay With Platform Engineering

Forrester eCommerce

In Greek mythology, Scylla and Charybdis represented the problem of navigating between two hazards: deadly rocks on one side, a fearsome whirlpool on the other.

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The Essential Guide to Shopify ERP Integration [2024]

Groove

What is enterprise resource planning (ERP)? Some say that it’s the secret to becoming a successful eCommerce brand. ERP systems integrate supply chain, sales, finance, procurement, manufacturing and other processes into one place. It makes it easier to manage one or more retail stores in one place. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store.

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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade.

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FastSpring at SaaStock USA 2024!

FastSpring

Ready to join the leading conference for B2B SaaS founders, operators and investors from pre-seed to series C? If so, join FastSpring at SaaStock USA 2024 at Booth S5! We’d love to talk with you in person! Join us at the Palmer Events Center, in Austin, TX, from May 13th to 15th, for an extraordinary event dedicated to all things SaaS. Since 2016, SaaStock has helped more founders, investors, and operators connect, learn, and grow than any other SaaS conference globally.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Wiz Acquires Cloud Detection And Response Specialist Gem Security To Round Out Cloud Security Portfolio

Forrester eCommerce

Last week, Wiz announced the acquisition of cloud detection and response specialist vendor Gem Security. The move confirms Wiz’s strategic intent to build a comprehensive cloud security portfolio and will accelerate its revenue growth and product innovation, keeping Wiz on a trajectory toward a likely future IPO.

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3 Features to Prepare Your Magento Storefront For The Holiday Season

Groove

The holiday season may be the most critical time of year for Magento merchants to immerse themselves in the mind of the shopper and consider updating some of their Magento site features. The simple reason is that for many merchants, a new buyer persona arrives during the holidays. Where you may normally target Ms. Primary Persona - the person who wants your product for herself - you will want to add a new player to your strategy: the person who’s buying your product for Ms.

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Nordstrom Considers Going Private — Again

Retail TouchPoints

Erik and Pete Nordstrom, the CEO and President, respectively, of Nordstrom , want to explore a transaction that would take the company private. In response, the Nordstrom board of directors has authorized the “exploration of possible avenues to enhance shareholder value,” forming a special committee of independent and disinterested directors to evaluate proposals from the Nordstroms as well as potential other parties.

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FastSpring Expands Payments Support with Apple Pay, Pix, Preferred Payment Method, and More

FastSpring

Offering a frictionless checkout experience is essential for digital transaction conversion rates. Today, we’re excited to announce new payment method improvements available on the FastSpring platform: Apple Pay Pix Preferred Payment Method Apple Pay: Seamless Transactions Within the Apple Ecosystem As Apple Pay adoption continues to grow, incorporating Apple Pay into payment options becomes an essential part of your digital strategy.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Introducing The Forrester Wave™: Workday Services, Q2 2024

Forrester eCommerce

In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.

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How to Choose an Expert Magento 2 Developer

Groove

As the Sales and Marketing Coordinator at Groove Commerce, much of my job revolves around walking potential clients through the initial stages of the sales process. I have experienced clients from each end of the spectrum. Some clients have been deep in research for months – they know what they need and when they need it. For others, all they know is that they would like to switch platforms.

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A New Take on ‘Native Retail’: Boutique Hotel Chain Mint House Lets Travelers Shop Their Stay

Retail TouchPoints

It’s an experience common to almost every traveler — you stay at a hotel and fall in love with the mattress, the sheets, the lamp. If you’re lucky you’re able to track down a tag or brand name and buy the item online. If you’re not lucky, well, life goes on, albeit a little less comfortable or aesthetically pleasing than it could have been…unless you’re staying at Mint House , a new chain of boutique hotels that aims to combine the best of hotel and Airbnb experiences without all the parts consu

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FastSpring at GamesBeat Summit 2024!

FastSpring

Ready for an immersive exploration of the pressing real-world challenges confronting the gaming industry? If so, join FastSpring at GamesBeat Summit 2024! We’d love to talk with you in person! Join us at the Marina del Rey Marriott, in Los Angeles, CA, on May 20th and 21st, for an extraordinary event dedicated to all things video gaming. This year’s theme is Resilience and Adaptation, where we will all delve into the strategies needed to adapt and thrive.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.