Sat.Dec 08, 2018 - Fri.Dec 14, 2018

Forget Black Friday and Cyber Monday — For most retailers, it’s really about December sales

Steve Dennis

By now hopefully folks are beginning to accept that Black Friday and Cyber Monday are mostly media events—some would say “media traps” —that actually reveal next to nothing about how the holiday season will ultimately turn out. Moreover, aside from the generally hard to get “door busters,” the best deals are often found over the next several weeks, not on the two days that generate the most hype, er, I mean, attention.

The Empowered Marketer: Marketing to Everyone with a Mouth

Zaius

When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already have had millions of followers and massive sales online, the move to more traditional media is a line in the sand between an up-and-comer and true success.

How to Manage Your Retail Operations When You’re in Growth Mode

Wiser

In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations throughout the U.S. This past summer, Toys ‘R’ Us closed its remaining 200 U.S. stores after 70 years of business.

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IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL

Forrester eCommerce

IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 billion, as announced on December 6.

Marketing Matchmaker: Steps to Finding Your Perfect Ecommerce Agency

BigCommerce

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing

The Retail Revolution Is Redefining Convenience

Retail TouchPoints

By Steven O’Toole, NCR Convenience stores are suddenly becoming much more convenient and Amazon’s announcement of its plans to open as many as 3,000 self-serve, cashierless stores is sure to accelerate the trend.

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Marketing Unboxed: How Spikeball Wins the Marketing Game

Zaius

What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy.

Games 212

More Trending

CPA Marketing in 2018: The Ultimate Guide for Beginners

BigCommerce

When it comes to marketing your online business, your return on investment (ROI) is crucial to your success. Take digital… Ecommerce Marketing

Year-End Review: Retail’s Top Success Stories Of 2018

Retail TouchPoints

Last week, the RTP. editors identified the bad and the ugly of retail in 2018 , highlighting key instances where retailers and others fumbled the ball.

Strategies to Grow Your Email List Pre-Purchase

Zaius

Personalizing all your marketing communications is extremely effective in ecommerce. The open rate for non-personalized emails is 16%. The open rate for personalized emails is 26%. When customers receive non-personalized emails, the click-to-convert rate is 4%.

Cybersecurity In India: Reflections And Learnings From A Visitor

Forrester eCommerce

Last week, I had the immense pleasure of travelling to India for the first time. It quickly became one of my favourite trips of 2019.

Travel 212

8-Figure Private Label Seller Shares His 9 Steps to Success

BigCommerce

Just five years ago, I was a civil engineer straight out of college struggling in the 9-5 world. Obsessed with… Selling on Amazon

195

Keeping Customers’ Digital Identities Safe This Holiday Season

Retail TouchPoints

By Kevin von Keyserling, Keyfactor As the retail industry gets underway for this year’s holiday season, it’s expected that hackers will follow suit. In fact, 80% to 90%. of login attempts made to online retailers’ web sites are hackers using stolen data — the highest percentage of any industry.

WEBINAR: The Rise of the B2C Marketer

Zaius

The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV.

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When Design And Algorithms Collide

Forrester eCommerce

Algorithms are a new design material, affecting UX in the form of news feeds, recommendations and propensity scores. Unfortunately, it’s not all going smoothly… Want to learn more? Please reach out with any questions; I’m always happy to discuss over inquiry.

Powerful Quotes For Entrepreneurs That Will Change Your Outlook On Life

My Wife Quit Her Job

What I love about powerful quotes are that they provide you with a certain perspective that you may not have considered before. But once they resonate with you, they can completely change your outlook on life.

How to Leverage the Power of Amazon FBA

BigCommerce

Amazon FBA has become one of the most popular ways to earn income online. In fact, there are over 2… Selling on Amazon

158

How to Dominate Google in 2019

Kissmetrics

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results.

SEO 181

Get Ready for Edge Computing’s Rise In 2019

Forrester eCommerce

Every company needs edge computing on its technology roadmap starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the Web. Which explains why you […]. edge computing internet of things (IoT) IoT

237: How To Build A Personal Brand With Facebook Ads For Just 5 Bucks A Day With Dennis Yu

My Wife Quit Her Job

Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years.

Amazon Advertising & PPC: What You Need to Know, How to Get Started and a Tool to Help You Along the Way

BigCommerce

If I asked you to name the biggest Amazon story of the last year, what would you say? Perhaps you’d… Selling on Amazon

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The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

GetElastic

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. By 2020, that number is projected to eclipse $1.2 trillion.

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GE Announces New Industrial IoT Software Business

Forrester eCommerce

With GE establishing a new stand-alone software business, we examine what it means for existing and potential customers of GE Digital and for GE. What we know: December 13th 2018 – GE announces the formation of a new industrial IoT software business with $1.2bn in revenue (based on GE Digital sales). The new IIoT company […]. digital business digital disruption internet of things (IoT) IoT software platforms

Black Friday Sale

Rishi Rawat

Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. Prettylittercats.com did something pretty interesting.

Toys 104

4 Hacks To Exploit A High Google Ads Cost Per Click

Store Growers

Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your profits. Bid too low, and your ads won’t even show up. This is a daily struggle for most advertising campaigns. And when competition heats up, like during the holiday season, finding that balance becomes even harder.

Games 100

Doing more with less: How Sam’s Club scaled up conversion by embracing data

GetElastic

Originally published on BloomReach. Samsclub.com senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data to scale conversion just in time for the holiday season.

Omnichannel And Personalization: Make A Lasting Impression In The Marketplace

Forrester eCommerce

With the holiday season in full flight, creating a memorable customer experience is more imperative now than ever. Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer.

EKM Tutorial for Beginners: Step-by-Step Guide to Building the Ultimate Store

Ecommerce Platforms

EKM Tutorial: is a powerful system used for making online stores, mainly for businesses in the United Kingdom. It offers a high powered feature set with themes, mobile responsiveness, and useful account management by some of the in-house customer support representatives.

E-commerce Christmas Campaign: What We Learn From Boots Approach

Prisync

With Christmas right around the corner, we know you’ll be keen to get your e-commerce strategy into order. When you’re a small retailer, you might feel as though you’re limited when it comes to what you’re able to achieve around the Christmas period.

Looking Back at Your 2018 Strategy

UpSellIt

Looking Back. After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate the previous year.

Four Types Of Edge Matter To Your IoT Deployments

Forrester eCommerce

The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where — and what — the edge is very quickly gets complicated. Telecoms operators understand the edge of their network.

A Comprehensive Dropshipping by Dropwow App Review

Ecommerce Platforms

Have you heard of the Dropshipping by Dropwow app ? If so, you're in the right place because we're going to reveal everything you need to know about this software, before you commit any of your hard-earned cash.

So, That Was Fast

Rishi Rawat

On December 3rd I wrote a post titled Screw Automation. Interesting update on that. Chris (a long time reader) didn’t just agree with the post it’s how he is already running his email marketing. Chris sends out personalized emails. Granted, this is hard to scale but that’s precisely why Chris’ emails perform so well. Chris was kind enough to let me share an example of his email and … performance metrics! Email example: [link].

New Smile App: Shoelace

Smile.io

Here at Smile we are all about building relationships with your customers to create a brand community. With acquisition costs (CAC) on the rise, it is more important than ever to keep your existing customers engaged and shopping with you again and again. Smile Updates

A Simple Solution To Machine Learning Bias

Forrester eCommerce

Machine learning models may occasionally suggest an undesirable action. The action might be either biased or unethical. Or just bad for business. Most of the time the suggestion won’t be wrong. How can developers protect against these bad outcomes?

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Dropified Review: An Oberlo Alternative With Better Product Support

Ecommerce Platforms

Dropshipping has its pros and cons, but most ecommerce professionals can agree that the worst part is finding excellent suppliers who are willing to work with you. Dropified looks to change that, while also providing support for larger stores, compared to competitor Oberlo.

14 Last-Minute Ways to Market Your Ecommerce Business this Holiday

Bootstrapping Ecommerce

14 last-minute ways you can improve your holiday marketing and drive more customers to your store to have a successful holiday shopping season! The post 14 Last-Minute Ways to Market Your Ecommerce Business this Holiday appeared first on Bootstrapping Ecommerce. Getting Traffic Conversion Optimization