Sat.Sep 28, 2024 - Fri.Oct 04, 2024

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Ecommerce Strategies for a Successful Halloween Shopping Season | Salsify

Salsify

Every October, a dark, foreboding cloud falls upon the retail world as zombies, witches, and all other manners of ghouls and ghosts emerge from the nether realms to celebrate the annual Halloween season. Put down your pitchforks — they’re just here to shop! And even better: Your brand has the chance to conjure up some record-breaking holiday sales. Here are some important ecommerce strategies for online retailers to consider as we approach the spooky season.

eCommerce 114
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ILA Dockworkers Strike Officially Begins and Expands

RetailWire

The situation with the ILA has escalated as dockworkers on the U.S. East and Gulf Coasts launched their first major strike in nearly 50 years on Tuesday, halting around half of the nation's ocean shipping.

Shipping 111
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What Are The Best Digital Marketing Services? Our eCommerce Answer

Groove

For an eCommerce business, online presence is everything. It drives prospective customers to your site, compels them to stay, and convinces them to convert. Digital marketing services are vital to establishing, maintaining, and improving your online promotional efforts, and entrusting an agency with those tasks can lift a significant burden from your internal teams.

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Transforming Retail Experiences Through Digital Signage

Retail TouchPoints

Signage is everywhere. Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value. Understanding each of these touch points is critical for retailers to create the experiences that consumers desire.

Retail 251
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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SEO Services Packages Unveiled: Choosing the Right Fit for Your Store

Groove

With the world’s eCommerce retail sales expected to surpass $4 trillion , businesses need to take the necessary steps to get their brands in front of target audiences and seize lucrative opportunities. The cornerstones of this process include working with SEO agencies and finding the right SEO packages. Understanding SEO Packages When businesses start to evaluate their SEO options, it helps to break down exactly what to expect from SEO packages and what to look for when comparing different optio

SEO 195
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Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’

Practical eCommerce

Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort. The post Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’ appeared first on Practical Ecommerce.

Books 94

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How Good Is Price Intelligence Without Price Optimization?

Wiser

In previous posts, we explored the different types of price intelligence tools available to ecommerce businesses and why Wiser’s Price Intelligence solution stands out as the best option. But there’s an important question to consider: how useful is price intelligence without the ability to take immediate and actionable steps based on that data? Price intelligence, on its own, provides businesses with invaluable insights into competitors’ pricing strategies, market trends, and product posit

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Chipotle Fans Win if Their Fantasy Football Team Loses With New Brisket Promo

RetailWire

Your team's loss could be your gain if Chipotle chooses you to win a season full of this fan-favorite menu item.

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5 Clover POS Alternatives & Competitors in 2024

Korona

Discover some of the best Clover alternatives. See their competitors, features, and pricing plans. Learn how to choose the best POS.

POS 105
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The Future of Banking: By 2030, Banking Will Be Invisible, Connected, Insights-Driven, And Purposeful

Forrester eCommerce

In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. However, amidst all the changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry.

Banking 312
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Beyond Discounts: How 4 Top Retailers are Revolutionizing Loyalty Programs

Retail TouchPoints

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or a points system. Instead, retailers need to craft loyalty programs that are easy to access, include uncommon or unexpected benefits and make a meaningful connection with shoppers.

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How to Choose the Best eCommerce SEO Firm: Key Considerations

Groove

The top result on Google receives more clicks than the second and third results combined. Businesses that improve their page rankings can dramatically increase how much traffic they bring to their sites, resulting in greater revenue. When building your business, working with an eCommerce SEO firm can make a difference. Recognizing the Need for an eCommerce SEO Firm A quality eCommerce search engine optimization firm is the cornerstone of building a robust digital presence that will bring custome

SEO 195
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558: How To Be More Productive Than 99% Of The Population

My Wife Quit Her Job

Today, we’re diving into productivity hacks that don’t require any software, tools, or spending a dime. These are simple techniques that Toni and I use every day to boost our productivity and keep us on track. We’ll be sharing proven strategies to help you stay focused, manage your time more effectively, and maximize your output—all without burning out.

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Gone Are The Days Of Networking Infrastructure Choice

Forrester eCommerce

Choice Is A Mirage Well, sort of. Customers still want choice, and networking vendors claim to offer it. But this isn’t my first rodeo. When I see “choice” claims from vendors, I see it as just marketing’s way of saying that it’s a messy product portfolio. I’m not innocent.

Customer 284
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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New Simon Campaign Touts Malls’ Multi-Generational Appeal

Retail TouchPoints

Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person shopping and all things retro. The campaign is now live on premium streaming services including Netflix, Peacock, Hulu and Disney+ as well as on Instagram, YouTube, TikTok , Simon’s owned channels and in its shopping centers across the U.S.

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From Red Flags to Must-Haves: Choosing the Right eCommerce SEO Company

Groove

In 2024, more than one in five retail purchases will take place online. For your eCommerce store to thrive, you need to build your digital presence and bring people to your site. An eCommerce SEO company can serve as a crucial partner in achieving these goals, so let’s look more closely at how these specialized agencies can help your business grow. Understanding the Role of an eCommerce SEO Company An eCommerce SEO services company uses its expertise in digital retail to help clients build their

SEO 195
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BFCM 2024: How E-commerce Businesses Can Prepare for Success

lateshipment

Just like how the Super Bowl is a day for sports enthusiasts or the re-release of a famous franchise movie is a treat for the fans, Black Friday and Cyber Monday (BFCM) is a tailor-made event for e-commerce businesses to boost revenue, attract new customers, and build brand loyalty. As BFCM 2024 approaches in less than two months, it’s time for you to be well-prepared to capitalize on the opportunities and stand out from the competition.

eCommerce 130
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Apply For The 2024 Forrester Security & Risk Summit Scholarship Today

Forrester eCommerce

Forrester is once again partnering with Women in Security and Privacy to provide free admission to our Security and Risk Summit for four women looking to break into cybersecurity. Learn the details and find out how to apply for the scholarship here.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)

Retail TouchPoints

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. The pre-recorded event featured a fitness theme with humorous video montages set at the “Pinterest Performance Center,” a fictional athletic facility for digital marketers.

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How to Choose the Right Digital Marketing Company: An eCommerce Guide

Groove

Marketing is the lifeblood of eCommerce stores, but it's also something that many store owners struggle to navigate. With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. Thankfully, working with an experienced digital marketing company is a solution that can help.

eCommerce 195
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Ecommerce Pulse Report Q4 2024: Consumer Research and More | Salsify

Salsify

Put lightly, the fourth quarter (Q4) is busy for brands, retailers, and consumers. The holiday season can make or break brands (and really anyone in this trio) in numerous ways — but what should brands focus on amidst the hustle and bustle? What ecommerce trends are having the most impact on buying decisions, and vice versa?

Consumer 127
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The State Of AI Agents: Lots Of Potential… And Confusion

Forrester eCommerce

AI agents are getting a lot of buzz. They featured in Forrester’s Top 10 Emerging Technologies for 2024, bagged the keynote spot at Salesforce’s conference, and have allegedly triggered an arms race between OpenAI and big tech companies. What, exactly, are AI agents?

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

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Puma Taps Google Cloud, Meta for Personalized Product Images, XR Shopping Experience

Retail TouchPoints

Puma is sprinting into the world of advanced ecommerce with new experiences developed in partnership with Google Cloud and Meta. Using Google Cloud generative AI technology, the sportswear brand can now personalize its online product images, and the company offered a sneak peek of a new virtual reality shopping experience it’s developing in partnership with Meta.

eCommerce 274
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McDonald’s Location Employed ‘Modern Slaves’ in Human Trafficking Ring, According to Report

RetailWire

A new report threatens to leave a stain on McDonald's good name, as it was revealed that a franchisee engaged in human trafficking involving what the arrest report is calling "modern slavery.

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Lidl Commits to Net-Zero by 2050 with New Climate Targets

365 Retail

Lidl, one of Europe’s largest food retailers, has announced its commitment to achieving net-zero by 2050 as part of its international corporate social responsibility (CSR) strategy. This latest move outlines Lidl’s ambitious climate targets across its own operations and supply chain, reinforcing its dedication to embedding sustainable practices at an international level.

Supplies 116
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Reshaping Banking In The Age Of AI: Embracing Trust, Innovation, And Customer Obsession

Forrester eCommerce

Once again, the banking industry is on the cusp of transformative changes. AI and genAI technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud.

Banking 259
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!

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Protect Your Business from the Consequences of Cookie Consent Failures

Retail TouchPoints

As state, sector and international privacy laws get passed with increasing frequency, more companies are adopting cookie consent banners. This is in order to comply with requirements of these laws to obtain user permission or provide opt-out options for data sales. However, many who think they’re compliant after implementing a consent management platform (CMP) are often finding that they are not covered as well as they thought they were.

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Delta Air Lines Signs Codeshare Agreement With Saudia Airlines. Here’s What That Means

RetailWire

Customers of Delta Air Lines will have more options for locations between North America and the Arabian Peninsula thanks to its codeshare agreement with Saudia Airlines.

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FastSpring Brings World-Class Payment Solutions to gamescom asia: Your Gateway to Global Gaming Markets

FastSpring

FastSpring is thrilled to announce our participation in gamescom asia, a premier event that offers unparalleled business opportunities both within and beyond Southeast Asia. As a global leader in payment solutions for game developers, our presence at this dynamic gathering underscores our commitment to supporting the burgeoning gaming industry across the region and around the world.

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The Secret to High Growth: Co-Create A Customer-Obsessed Strategy

Forrester eCommerce

In the competitive B2B landscape, above-average growth is a common ambition, yet many businesses fail to achieve this objective. According to Forrester’s State Of Customer Obsession Survey, 2024, 83% of B2B decision-makers set meeting commercial growth targets as a top priority. However, only 24% are outpacing their industry’s average growth. The underlying issue?

B2B 195
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.