Forrester eCommerce
JULY 22, 2024
Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. After repeated delays in a four-year-long saga, marketers and advertisers grew increasingly skeptical. In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie.
Groove
JULY 23, 2024
The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.
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FastSpring
JULY 25, 2024
Get ready to level up your game’s revenue potential at devcom and gamescom 2024! The video gaming world is converging on Cologne this August, and FastSpring is ready to level up your game monetization strategy. As a global D2C payment platform for video games, we’re excited to be on site at both events to show how we can help you streamline payments, boost sales, and go direct-to-consumer (D2C) without sacrificing convenience. devcom: Level Up Your Monetization Strategy Join us at Bo
Retail TouchPoints
JULY 25, 2024
Everyone’s been there — you try your mightiest to get the machine on the other end of the phone to understand what you need, until you give in to frustration and just begin to scream “representative.” Generative AI was supposed to change all that — with this magical new technology, automated voice agents were going to be smarter, more responsive and, most importantly, more accurate.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Forrester eCommerce
JULY 23, 2024
Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application.
Groove
JULY 26, 2024
eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). The first step in your eCommerce strategy moving forward should be a thorough eCommerce site analysis. Your site needs to be firing on all cylinders before you focus on increasing traffic. This means it should be optimized using current industry best practices and converting visitors to customers.
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Retail TouchPoints
JULY 23, 2024
After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially given up the fight. In a July 22 blog , the VP of Google’s Privacy Sandbox Anthony Chavez acknowledged the pushback Google has received from publishers, brands and regulators as it sought to remove the online trackers. “In light of this, we are proposing an updated approach that elevates user choice,” Chavez wrote.
Forrester eCommerce
JULY 23, 2024
GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.
Groove
JULY 26, 2024
Managing customer churn and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. The reality is both of these elements can be defining KPIs for your business and a critical intersection for organizations looking to improve customer loyalty. 4 Key Elements Your Loyalty Program Must Have Defining the solution is only half of the battle.
Salsify
JULY 25, 2024
Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred the creation of other holiday shopping events, notably Cyber Monday and Cyber Week.
Speaker: Shaunna Bruton and Kailey Holmes
Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.
Retail TouchPoints
JULY 25, 2024
As the Olympics kick off in Paris, Dick’s Sporting Goods has been awarded the title of Official Sporting Goods Retail Provider of Team USA for the 2028 Olympics ( LA28 ), which will be in Los Angeles. Dick’s won’t miss out on this year’s iteration though — the retailer will serve as an Official Supporter of Team USA for both Paris 2024 and Milano Cortina 2026.
Forrester eCommerce
JULY 26, 2024
Crises such as the one triggered by CrowdStrike's global outage shine a bright light on many aspects of business and technology. Our new report provides a thorough overview of recommended actions for tech leaders as they face the unfolding long-term repercussions.
Groove
JULY 22, 2024
From beautiful photo-centric sites to movement and interactivity, the past few years have shown several ways to be bold, minimal and everything in between. Some may argue that extra visual elements may be distracting from what’s really important. These elements may not die, but rather they'll become more subtle and gently factored in where necessary to enhance a website.
Salsify
JULY 23, 2024
Check out some highlights from the Digital Shelf Summit on how enhanced content helped digital leaders at Samsonite and The Legacy Companies.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
Retail TouchPoints
JULY 24, 2024
Walmart will lease clinical space for senior-focused primary care centers at 23 Walmart Supercenter stores in Florida, Georgia, Missouri and Texas. Health care services company CenterWell will operate the clinics under its Senior Primary Care and Conviva Care Centers brands. While Walmart still offers pharmacy and optical services in many of its stores, the retailer recently exited the primary care business by closing all 51 Walmart Health centers, calling the business model unsustainable.
Forrester eCommerce
JULY 25, 2024
All good things must come to an end. The B2B revenue engines we constructed and operated over the past couple decades served us well, but they’re showing their age. As they confront increasingly demanding, younger and more impatient customers, they buckle.
Groove
JULY 22, 2024
15 seconds. That’s all the time merchants have to capture a user on their website — according to Tony Haile, CEO of Chartbeat. A website design must be picturesque in order to capture a visitor's attention, and BigCommerce has made the design process much easier. BigCommerce websites have over 100 themes to choose from and endless marketing features and integrations.
RetailDive
JULY 25, 2024
The HBC-owned business is prepping for its takeover of rival Neiman Marcus Group, which includes Bergdorf Goodman, a spokesperson said Wednesday.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
JULY 23, 2024
Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a site that allegedly attempted to sell fake positive reviews for Amazon product listing pages or BBB business profiles. The suit, filed in King County Superior Court, is the latest effort by Amazon to stem the tide of fake reviews. On its own, Amazon blocked more than 250 million suspected fake reviews on its ecommerce site in 2023.
Forrester eCommerce
JULY 26, 2024
In the rapidly evolving landscape of smart manufacturing, Generative AI (GenAI) is driving a shift in industry standards and operating models. In China, this emerging technology is enabling leading manufacturing firms to enhance their innovation and efficiency, positioning them as key players on the global stage.
Groove
JULY 22, 2024
What is Headless eCommerce? Headless commerce provides a content-first eCommerce approach to website design and development. Headless eCommerce happens when you detach a website’s front end CMS, aka the “head” of a website, from the eCommerce backend. In a headless environment, your backend runs completely separate from your front end and the two are tied together using APIs.
RetailDive
JULY 23, 2024
The closures represent about 13% of its store fleet and come amid a Bloomberg report that the home retailer is prepping to file for bankruptcy.
Retail TouchPoints
JULY 23, 2024
Once the purview of science fiction, artificial intelligence (AI) has now permeated our everyday lives — from the home devices that recommend songs for our playlists, to the apps we use to monitor commuter traffic, to the chatbots that pop up to ask if we need any help. Unbeknownst to many consumers, AI has become a powerful force steering online searches — serving up search results that, ideally, match exactly what we’re looking for.
Forrester eCommerce
JULY 26, 2024
Generative AI is already widely adopted in B2B marketing across a range of applications, often deployed by Revenue Operations teams on behalf of the wider revenue ecosystem. How should revops teams themselves use AI though to maximise their own efficiency and performance?
365 Retail
JULY 22, 2024
After a close-fought judging process the shortlisted entries have been named. At a crucial time for the industry, The Creative Retail Awards is the ultimate celebration of innovation and excellence in retail, leisure and hospitality design. It allows retailers and creatives from around the world to compete for glory in a range of categories, culminating in a glittering awards presentation in London, a global hub for the creative industries.
RetailDive
JULY 24, 2024
The video rental chain’s last-standing franchise location in Bend, Oregon, has both loyal customers and nostalgic fans.
Speaker: Jason Cottrell and Brian Walker
The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.
Retail TouchPoints
JULY 24, 2024
Conn’s Home Plus , which filed for Chapter 11 bankruptcy protection in the Southern District of Texas on July 23 according to multiple media reports, will close 71 of its 170 stores. The 134-year-old furniture and electronics retailer, which operates primarily in the South and Southwest U.S., will close 18 stores in Florida, nine in Texas and seven in Arizona.
Forrester eCommerce
JULY 23, 2024
Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024).
ROI Revolution
JULY 26, 2024
Welcome to our July 2024 SEO News Recap! This month, we cover some basic SEO strategy to implement on your site, Google updates on AI overviews, the end to Google’s continuous scroll feature, and more. Also, be sure to check out our new installment of “ROI Answers” at the bottom of this article to find answers to commonly asked SEO questions.
RetailWire
JULY 21, 2024
Del Taco has launched its new Del’s Real Deal Menu featuring 15 items, all priced at $2 and under. This value menu includes popular choices like tacos, burritos, nachos, and now includes freshly made chips & house-made guacamole.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
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