Sat.Apr 20, 2019 - Fri.Apr 26, 2019

Forget What You Read in Winnie the Pooh, the Goal of a Honeypot Isn’t to Get the Adversary Stuck in a Tree.

Forrester eCommerce

Deception Technologies Operate by Identifying Business Use Case Violations Deception technology comes in many different varieties, but foundational to them all is the creation of an asset that has no legitimate business use.

Five Off-The-Radar Retail Predictions For The Last Half Of 2019

Retail TouchPoints

By Sherry Smith, Triad Consumers are driving a retail revolution. The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. As of August 2018, several major U.S.

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The VentureFizz Podcast: Mark Gally – CEO at Zaius

Zaius

VentureFizz. The post The VentureFizz Podcast: Mark Gally – CEO at Zaius appeared first on Zaius. Press

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Shopify Alternatives – Cheaper Solutions That Are As Good If Not Better

My Wife Quit Her Job

In the war of ecommerce platforms, Shopify has emerged to become one of the most popular shopping carts in the world. But the problem with popularity is that people tend to blindly recommend Shopify without understanding its limitations. First of all, Shopify isn’t a one size fits all solution and you should do your own due diligence on the Shopify alternatives before making a decision.

ABM: Flash In The Pan Or Here To Stay?

Forrester eCommerce

At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM).

Tryzens expands capability as a full-service digital commerce consultancy

Retail Technology Review

Retailers looking for a complete full-service digital commerce solution, focused on delivering end-to-end, results-driven solutions for their online operations can turn to Tryzens as their digital commerce partner. Internet Retailing

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How chatbots can optimize customer experience (CX)

GetElastic

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. While this might seem too good to be true, today it’s a reality for many businesses. .

The Security And Privacy Implications Of Drones

Forrester eCommerce

Over the past few years, drones have transitioned from military-only applications into a strategic asset that is transforming a range of industries such as construction, real estate, insurance, and agriculture.

Figures show internet retailing continues to rose throughout March

Retail Technology Review

Today’s ONS retail sales figures revealed that online spending continues to rise. The percentage of online purchases has risen by 8.0 per cent in March 2019 in comparison to March 2018. Critical Issues Internet Retailing

Join the Webinar

Webbula

Join our webinar with Zembula! Topic: How to Improve Email Deliverability and Get More Engagement Description: Join Webbula and Zembula for a webinar that dives deep into how to improve. The post Join the Webinar appeared first on Webbula.

Why you need to consider animated videos in your social media strategy [infographic]

GetElastic

Animated videos are simple, easy to understand and most importantly fun to watch. They allow businesses to turn a complex situation or issue into a visually appealing explanation. They can also be easily shared on various social media platforms to increase reach and gain followers.

A New Era, A New Digital Japan?

Forrester eCommerce

A New Era, A New Digital Japan? On May 1, Japan will get a new emperor, and a new era — Reiwa — will begin. The transition is largely symbolic, as the emperor’s role is ceremonial, but the coming of the Reiwa era also marks the end of the Heisei era, sometimes known as “the […].

Bold Commerce Review: An Application-Based Tool for Sensational Sales (April 2019)

Ecommerce Platforms

Bold Commerce is a comprehensive portfolio of eCommerce tools designed to enhance and optimize your profits. But, what can it do for your business? As any eCommerce organization knows, there's more to running a successful business than having a stunning website.

5 Ways Social Media Improves Ecommerce Loyalty Programs

ecomdash

We could talk all day about the differences between new customers and repeat customers, but really you only need to know two things: It costs 5x more to attract a new customer than to retain an old one. Source ]. Repeat customers spend 67% more than new customers. Source ]. The data doesn’t lie.

The 5 Features You Should Look for in an eCommerce Solution

Scalefast

As large retailers like Amazon and Walmart push their digital customer experiences to the next level, smaller eCommerce companies must look for eCommerce solutions that will help them keep pace.

Boeing Case Reveals B2Bs Not Immune To Volatile Brand Crises

Forrester eCommerce

Boeing is learning the hard way that B2B companies are no longer immune from brand crises that typically only affected B2C companies subject to empower customer scrutiny. age of the customer B2B branding

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A Sellers Guide To Amazon Brand Registry

Frooition

Who Can join Amazon Brand Registry? Brand Registry is for sellers who are brand owners or manufacturers. It’s also open to distributors who have written permission from the brand owner to manage a specific product on Amazon.

10 Beauty Brands Using Minimalist Design to Elevate Products

Blue Acorn

Overcomplicated website layouts and designs can quickly take a turn towards cluttered and confusing customer journeys. In fact, 40% of shoppers will stop engaging if they find the online store unattractive or outdated, according to Adobe.

Shopify to Magento Migration: All Your Questions Answered

Onilab User Guides

Both Shopify and Magento are awesome in terms of functionality. However, each platform suits different companies best. Shopify does not require any coding skills, is lightning-fast in terms of launch, and is easy to handle and manage.

Emotional Fitness: How It Feels To Be Ready For The Future

Forrester eCommerce

Forrester Future Fit is a tool for measuring your readiness for the future. A simple, five-minute assessment lets us statistically project whether you are the high-, medium-, or low-fitness group. Take the survey at forr.com/futurefit to learn your score. Read more about future fitness here.

How Amazon Operations Can Boost Your Profitability

CPC Strategy

Amazon operations may not be the sexiest part of running a business, but it is vital to driving the profitability of your business. Read More. The post How Amazon Operations Can Boost Your Profitability appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

Spring Is Here: Declutter and Optimize Your Site For Sales

FastSpring

Spring is here (at least in the Northern Hemisphere, anyway!). As you go through your closets and dust under the bed, consider refreshing your digital presence as well. Spring cleaning gets you in the perfect mindset to tackle site optimization. Here are a few ways to seize the moment and make sure your site is shipshape for sales. Test your site’s loading speeds. Slow-loading pages are one of the top reasons visitors abandon a site prematurely.

Shopify Performance Optimization: 24 Tips for Users and Theme Developers

Prisync

Introduction When it comes to analyzing performance metrics on Shopify, even an increase of 1% in conversion rates is a good win. However, an integral part of improving performance on Shopify lies in boosting the optimization of your website. This means you need to make websites load, render and respond faster. It is a well-documented. E-Commerce Strategy shopify performance optimization

Introducing Forrester’s Digital Competency Map

Forrester eCommerce

Digital transformation is your opportunity to reimagine your company from the ground up – don’t mess it up with poor, missing, or misallocated talent. Business leaders involved in digital transformation say that finding the right people with the right skills is one of their biggest challenges. To help digital executives we developed the Forrester Digital […].

Bootcamp Takes on the Back-Office

iQmetrix

Back-office really means backbone—especially when it comes to your business. The 2019 iQmetrix Bootcamp is the perfect place to strengthen your back-office processes and exercise your tried and true practices to see where you measure up against the best in the business.

The First Mover Advantage for Industrial Materials | At the Whiteboard

Salsify

56% of Grainger’s total business was influenced by digital means in 2017. The B2B sector is on the cusp of digital change. Salsify co-founder Rob Gonzalez explains why now is the time to invest in digital growth.

5 Media Brands Winning At Personalized Marketing

Sailthru

Boston Consulting Group found that when retailers use personalized marketing, they see sales gains of 6% to 10%, two to three times higher than their competitors. When interacting with their favorite brands, today’s customers expect a more personalized experience.

How to Run a Giveaway to Generate More Customers

Payoneer

Giving away free products may seem counterintuitive for many businesses; however, the impact of a giveaway could bring in more revenue than the product is worth. This is because giveaways often result in higher engagement levels than traditional campaigns, increasing your reach. Giveaways can also improve a businesses’ brand reputation and customer loyalty while showcasing a fun side to the company.