Sat.Oct 13, 2018 - Fri.Oct 19, 2018

Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Zaius

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t.

IBM Bets Big On Security Training And Leadership As A Differentiator

Forrester eCommerce

In late 2016, IBM announced the availability of its full-scale cyber range at the Cambridge, MA headquarters of its security division. With two shifts per day and currently booked out six to eight months, it’s been a huge success for the division.

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RTP Editors Identify Top E-Commerce Tech Trends To Watch In 2019

Retail TouchPoints

Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond.

230: How An 8 Figure Business Launches New Products On Amazon With Bernie Thompson

My Wife Quit Her Job

Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world.

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The Best of the Best Ecommerce Website Pop-Ups

Zaius

Ecommerce website pop-ups done wrong are not just annoying — they’re a guaranteed way to lose customers.

195

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […].

Holiday Readiness Series: Take Your Social Strategy to the Next Level

Retail TouchPoints

By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush.

More Trending

So, You Want to Stand Out From Competition?  

Zmags

(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when […]. The post So, You Want to Stand Out From Competition? appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace

Marketers – get your heads out of the clouds!

Forrester eCommerce

It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. It’s worse when a store manager or contact center agent is unaware of a digital promotion.

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences.

IaaS vs PaaS vs SaaS Enter the Ecommerce Vernacular: What You Need to Know, Examples & More

BigCommerce

If you’re considering moving your ecommerce business to the Cloud, here are three important acronyms to wrap your head around:… Ecommerce Technology

B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die.

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Research Announcement: Cybersecurity Incident Response Services Wave

Forrester eCommerce

I’m getting ready to kick off a Forrester Wave on Cybersecurity Incident Response Services that should be viewed as a refresh of the Digital Forensics and Incident Response Service Providers Wave published in September of 2017.

237

Accept Credit Cards Online: The Best Way to Receive Payments in Any Country Using 2Checkout, Payoneer and InvoiceNinja (October 2018)

Ecommerce Platforms

If you come from a place like Pakistan, Peru or Belarus you know that running a business is a little limited when it comes to how you accep credit cards and payments through PayPal and other processors.

Move Over SEO: How Developers Can Generate You More Traffic

Kissmetrics

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer?

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Retailers need to outsource digital application to help weather a tough retail climate and improve the bottom line

Retail Technology Review

By Wayne Munday, Non-Executive Director, Rokk Media. The Retail climate is proving increasingly challenging for bricks-and-mortar stores of all sizes, with many major brands and familiar high-street names announcing profit warnings, job cuts and even store closures. Critical Issues Internet Retailing Retail Supply Chain

Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester eCommerce

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

197

Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

This Zoey review dives deep into all the important aspects- its features, functionalities, pricing structure, and the corresponding weaknesses. I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce.

My Mean Boss Wants You to Know About this Sale

Rishi Rawat

Moosejaw.com has done a great job with their email marketing.

Black Friday 2018: Consumers are eager, more digital, and willing to spend – Periscope By McKinsey

Retail Technology Review

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, has announced the findings of research on consumer sentiment towards Black Friday 2018. Critical Issues Internet Retailing

Volkswagen Partners With Azure To Drive Transportation Innovations

Forrester eCommerce

Volkswagen’s recent announcement to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts transportation leaders are taking to position themselves as customer experience leaders.

How to sell with BigCommerce in the UK

Ecommerce Platforms

2018 has been a very big year for BigCommerce in the UK. After a successful round of growth funding, which saw the company raise $64 million, BigCommerce decided their next expansion would be into the UK.

Three Ways to Get More from Your Q4

UpSellIt

Q4 can seem like a magical time for online retailers, and for good reason. It’s the only time of year that virtually every person in the country is looking to purchase multiple gifts. Revenues generally go up for retail businesses, whether online or brick and mortar.

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Close your laptop. Go outside. Talk to your customers.

Omniconvert

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble:? Anything you’re thinking about customers and markets is nothing more than a guess.Des Traynor, Co-Founder Intercom Indeed!

Contact Centers Have Moved To Cloud. What’s Next?

Forrester eCommerce

As of 2018, the market for contact center technology has fully shifted to cloud. The remaining outliers of demand are large, highly customized implementations which preserve legacy on premise software, or organizations that wish to maintain the technology inside their firewall. Agility, flexibility, and the ability to rapidly shift capacity are all key elements AD&D […]. artificial intelligence (AI) customer service solutions AI cloud contact centers customer service omnichannel WFO

Here is Your Click & Collect Consumer Research Update

OrderDynamics

Here is Your Click & Collect Consumer Research Update. OrderDynamics partnered on a research study into the identity and expectations of the Click & Collect consumer. The intention was to provide actionable data for retailers.

Top 7 Holiday Ecommerce Marketing Emails

ecomdash

With the holiday season fast approaching, it’s time to consider what you’re putting into your customers’ virtual mailboxes, and what they really want to see.

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Amazon Advertising Q3 Benchmark Report for 2017 vs 2018

CPC Strategy

As an agency managing hundreds of sellers, we know that Amazon Sponsored Products is and will continue to be one of the most powerful tools for. Read More. The post Amazon Advertising Q3 Benchmark Report for 2017 vs 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

Blog 65

Can Robots Grow Up To Be More Human?

Forrester eCommerce

Context And Timing Is Critical For Robots And Humans To Work Well Together.

170

ATM and Your Omnichannel Retail Technology

OrderDynamics

ATM and Your Omnichannel Retail Technology. Been reading a new book, not at all associated with omnichannel retail technology. It’s called The Snowball System , by Mo Bunnell. It discusses sales. How to sell without selling your soul”, as Bunnell puts it.

All Retailers Are Already E-tailers: They Just Don’t Know It Yet

Liveintent

If Amazon had a theme song these days, it would be Olivia Newton-John’s catchy 1981 hit, “ Physical.” ” Sorry about the earwig, but the point is dead on.

How to Boost Your Facebook Relevance Score

CPC Strategy

The Facebook relevance score is an important indicator of how well your ads fit your target audience when compared to your competitors. Much like. Read More. The post How to Boost Your Facebook Relevance Score appeared first on Retail Performance Marketing Blog - CPC Strategy. Facebook

Blog 69

Computational Propaganda: How Your Organization Could Be Attacked Like A Politician

Forrester eCommerce

Sending malicious payloads and packets is no longer the standard in threat operations. In today’s world of massive social media presence and influence, malicious actors can bring an organization to its knees — 280 characters at a time.

170

The Commerce Marketer Podcast: Marketplace Bootcamp and the Keys to Successful Selling

Bronto

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Gregg Shupe, Sr. Product Marketing Manager, ChannelAdvisor When you think of marketplaces like Amazon, Walmart, and eBay, do you think.

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How to Start a Print-on-Demand Business in 5 Steps

Bootstrapping Ecommerce

Get started with Print-on-Demand in 5 steps! Print-on-Demand is the easiest way to start an online business & source products to sell online. The post How to Start a Print-on-Demand Business in 5 Steps appeared first on Bootstrapping Ecommerce. Product & Niche Selection Sourcing Suppliers

[5 Step Plan] Get More Likes On Instagram Ecommerce Now

AcquireConvert

Overview of Social Media for Ecommerce Enter social media. According to an article by Smart Insights, more than 3 billion users globally have been active on social media in 2018. Smartphone use too, is ever on the rise. Around 2.9 billion of these people access social media through a mobile device.

Data Strategy and Insights Forum: Data Governance Goes Ambient with a Digital Strategy

Forrester eCommerce

Data governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you? It’s my guess that data governance is not, quite, working for you.

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