Sat.Feb 24, 2024 - Fri.Mar 01, 2024

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Directness Wins in Advertising

Practical eCommerce

Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly. The post Directness Wins in Advertising appeared first on Practical Ecommerce.

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4 Myths of International Ecommerce Expansion 

ESW

Growing and established brands alike know that keeping to domestic markets hampers overall growth. With increased global internet use and social media exposure, more shoppers have more access to more products than ever before. In an environment that makes everything – including international ecommerce expansion – seem like only a matter of pressing a button, brands need to know the reality.

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Ditch The Old Playbook: B2B CMOs, It’s Time To Lead The E-Commerce Charge

Forrester eCommerce

In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.

B2B 331
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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

In the U.S., the past year was the most active to date for passing state-by-state data privacy laws. Following suit with GDPR and other jurisdictions globally, the U.S. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. This flurry of legislative activity comes at a good time — and with good reason.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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5 Ways Retailtainment is Reshaping OOH Advertising

Retail TouchPoints

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast majority ( 88% ) of U.S. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Consumer 206
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How To Set Up A Successful E-Commerce Business: A Step-By-Step Guide

365 Retail

Embarking on the journey to establish a successful e-commerce business embodies the spirit of innovation and entrepreneurship characteristic of today’s digital era. The transition from traditional retail to the online marketplace opens up possibilities for reaching a global audience and operating beyond conventional boundaries. Creating a flourishing online store involves navigating through various strategic decisions, from selecting the right products and platforms to understanding the nu

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How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck. Santiago, with a rich background in consumer goods and digital sectors, dives into Cutter & Buck's transition from a golf-centric brand to a premium lifestyle label with long-lasting, consumer-favorite products.

eCommerce 195
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Klaviyo vs Mailchimp: Best Email Marketing Platform for eCommerce

Groove

Comparing Klaviyo vs Mailchimp? This guide shares everything you might need to know. From form and function to price and support - we share it all.

Marketing 369
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7 Reasons Why Social Media Marketing is Important For Your Business

Digital Doughnut

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is crucial when it comes to promoting your business, then keep reading.

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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester eCommerce

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 346
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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520: Blog Apocalypse? Can A Pure Blog Still Make Money With Jim Wang

My Wife Quit Her Job

Today, I’m thrilled to have one of my good friends back on the show, Jim Wang. Last time Jim was on, we discussed how his first blog, Bargaineering, sold for a seven-figure sum. And since then, he’s created Wallet Hacks, where he teaches others how to make and save more money. In this episode, we’re going to discuss the state of blogging and his predictions for blogging going forward.

Blog 225
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Macy’s to Close 150 Nameplate Stores, Focus on Luxury and Small-Format Locations

Retail TouchPoints

Macy’s, Inc. has unveiled its Bold New Chapter strategy, signaling a major shift for the iconic department store retailer. Macy’s plans to close 150 underproductive nameplate stores — approximately 50 this year alone — and continue its expansion of smaller-format stores as it prioritizes investment in about 350 go-forward locations. Additionally, noting that its luxury banners have been outperforming other divisions, Macy’s will open about 15 Bloomingdale’s stores and at least 30 new Bluemercury

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High Court Rules Against Government in Marks & Spencer Marble Arch Store Dispute

365 Retail

In a pivotal legal battle over the future of Marks & Spencer’s flagship store at Marble Arch, London, the High Court has ruled in favour of the retailer, granting a judicial review against the Secretary of State for Levelling Up, Housing, and Communities, Michael Gove’s decision to deny planning permission for the redevelopment of the site.

Leisure 124
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Breaking Down The US Executive Order To Protect Americans’ Sensitive Personal Data

Forrester eCommerce

President Biden issued an executive order to “protect Americans’ sensitive personal data from exploitation by countries of concern.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Best 7 eBay Sniping Tools To Win Auctions Automatically

My Wife Quit Her Job

Winning an eBay auction requires more than just placing a bid, especially for in-demand items. It’s about timing and strategic bidding. But staying glued to your screen for the final countdown isn’t always possible. That’s where eBay sniping tools come in handy. In this post, I’ll share the best eBay sniping tools to help you place winning bids at the last second and give you an edge over the competition.

Other 156
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CVS Media Exchange Joins Pinterest’s Clean Room Initiative

Retail TouchPoints

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative. Provided by LiveRamp, this clean room solution is designed to give CMX partners greater transparency, allowing them to track and attribute sales driven by Pinterest.

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Arc’teryx Unveils Its Largest European Store in London’s Covent Garden

365 Retail

Arc’teryx Equipment, a Canadian brand acclaimed for its high-performance outdoor apparel and gear, has launched its most expansive European store yet in London’s Covent Garden as of Thursday, 29th February. This opening marks a significant expansion for the brand in Europe, notably introducing the region’s first ReBIRD Service Centre, dedicated to product repairs and fostering a sustainable future for outdoor equipment.

Outdoor 109
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Which AI and Automation Technologies Make the Most Sense in Retail Today?

Forrester eCommerce

We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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How a Lack of Direct-to-Consumer Options Hurts Players

FastSpring

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. For example: The settlement between U.S. States and Google. A ruling in favor of Epic in Epic Games v. Google. The Supreme Court rejecting appeals from Apple and Epic. Apple’s most recent announcement of policy changes skirting around the new DMA rules.

Consumer 115
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Starbucks, Workers United Union Agree on ‘Constructive Path Forward’ for Organizing

Retail TouchPoints

Starbucks and the Workers United union have agreed on a framework for collective bargaining discussions for the nearly 400 stores represented by the union. They also have aligned on how to resolve litigation between the union and the company and are seeking to establish a fair process for workers to organize. As a sign of good faith, the coffee giant has agreed to provide workers who are union members with access to credit card tipping as well as the benefits provided to non-union Starbucks work

Blog 229
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Leveraging Product Research Tools for Amazon Sellers

Algopix

Leveraging Product Research Tools for Amazon Sellers In today’s highly competitive eCommerce landscape, finding the right products to sell on Amazon can make all the difference in the success of your online business. Product research is vital in helping you identify profitable opportunities and make informed decisions. More than 60% of sales in Amazon’s store come from independent sellers.

eCommerce 112
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From Dominance To Decline: Global Brands Are Losing In China

Forrester eCommerce

For years, China’s economic growth and consumer market have been a magnet for global brands seeking expansion. However, the tide has turned, and domestic brands are now gaining momentum, surpassing their foreign counterparts in sales, revenue, and market share (see Figure 1).

Marketing 318
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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‘Goldilocks Shoppers’ Seek Omnichannel Experiences | Salsify

Salsify

Get to know Goldilocks shoppers and what their search for ‘just right’ omnichannel experiences looks like in the modern consumer buying journey.

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Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI

Retail TouchPoints

It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood they live in. For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. Ultimately, it sounds like a no-brainer for a retailer, but managing a localized assortment can be quite complex.

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Revitalising the UK High Street: Beyond Commerce to Community Connection

365 Retail

The high street in the UK stands as more than a mere hub for shopping; it’s a cornerstone of local economies, embodying community, culture, and commerce. Despite facing challenges, the high street’s significance as a community and economic staple is unwavering, symbolising not only a centre for transactions but also a space for communal engagement and belonging.

Workshop 115
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The B2B Cross-Border Payments Market: What’s Hot In 2024?

Forrester eCommerce

Regional cross-border payment infrastructures are proliferating, and business customers now have richer payment rail choices. This has enabled fintech firms to deepen their market penetration. In response, banks are playing a game of competition, collaboration, and, sometimes, acquisition.

B2B 313
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Wendy’s To Introduce Surge Pricing Similar to Uber

RetailWire

Wendy’s is gearing up to roll out a new pricing strategy that mimics the surge pricing model used by ride-sharing services like Uber. This means that the cost of your favorite Wendy’s items could fluctuate throughout the day depending on demand.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures

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Best Buy braces for layoffs, store closures amid flat revenue in Q4

RetailDive

The retailer plans to invest heavily this year in improving its in-store merchandising and shopping experience.

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Can Platform Teams Improve Shared Services?

Forrester eCommerce

Business and technology leaders are moving away from shared services due to their association with delays, inflexibility, and bureaucracy. These negative perceptions have led organizations to seek alternatives to meet their agile and digital team requirements.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio