Sat.Mar 28, 2020 - Fri.Apr 03, 2020

Four Phases Of The Coronavirus Pandemic

Forrester eCommerce

In looking at the experiences of the Asian countries that entered the COVID-19 crisis in January, I believe that the pandemic will play out over four phases in the US. Phase One (Infection) ran from January through mid-March.

What Is Amazon DSP And How Does It Work? (Case Study)

My Wife Quit Her Job

Right now, there are many ways to advertise your products directly on the Amazon platform. But how do you reach customers who aren’t shopping on Amazon? How can you advertise to customers who aren’t necessarily searching for your products? This is where Amazon DSP comes in.

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What is Squarespace? Everything You Need to Know

Ecommerce Platforms

You don’t need to be a professional website designer to have heard of a tool like Squarespace before. Everyone from influencers looking to develop a bigger online presence, to ecommerce store owners have discussed the pros and cons of a solution like Squarespace in the past.

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First week of home isolation sees mixed online sales results

Retail Technology Review

As the Government’s ‘home isolation’ rules kicked in last week, the immediate impact of the Covid-19 Coronavirus on online consumer shopping habits was laid bare. During the first week of the new pandemic guidelines, online retail sales growth was down -2.2% Year-on-Year (YoY), according to the latest IMRG Capgemini Online Retail Index, which tracks the online sales performance of over 200 retailers. Critical Issues Retail Supply Chain Internet Retailing

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

COVID-19: Leading airlines display compassion, resilience, and good old business sense.

Forrester eCommerce

Airlines have a major role to play in the global fight against the COVID-19 pandemic because they are part and fabric of this interconnected world, carrying people and cargo. age of the customer customer experience strategy airlines covid-19 Customer Experience (CX) customer service

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Map the Coming Weeks and Months With Kibo’s Retail Preparedness Checklist


The world has turned upside-down for nearly every retailer. Retailers need to think about agility and resilience across every customer touchpoint in order to minimize losses and maintain positive customer relationships during times of extreme change and uncertainty.

Distributed Logistics for Digital Commerce – Part 1

Etail Solutions

The world is changing in unpredictable ways, and retailers and brands need flexibility and the ability to adapt now more than ever.

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COVID-19: It is time to give nothing less than your best.

Forrester eCommerce

As with every other major crisis facing the world, whether a global war or a pandemic, humanity prevails through unity, empathy, responsibility and leadership. Tactical and momentary actions alone will not be enough because we have to be prepared for a sustained period of strife.

Brian Massey podcast: CRO (conversion rate optimization) as a science


In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner. The post Brian Massey podcast: CRO (conversion rate optimization) as a science appeared first on ECOMMERCE GROWTH Blog.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Getting Started With A Social Media Branding Strategy


Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience.

5 Tips to Make Instant Messaging More Effective


Effective communication is among the most critical aspects of the success of any business. All the more now in this hour of crisis.

Find Your “Value For Customer” Sweet Spot With Our New Exercise

Forrester eCommerce

Value for customer is a customer’s perception of what they get versus what they give up when doing business with a firm. Four dimensions make up the overall value a customer perceives: 1) functional, 2) experiential, 3) symbolic, and 4) economic. But which combination is the right one?

Best Practices for Food Service Marketers During COVID-19


COVID-19 has created an increasingly difficult and uncertain environment for folks in the food service industry. Consumer habits are changing and people aren’t going out to eat as often as they used to.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Why Transparency and Traceability Matter

Bamboo Rose

Being opaque isn’t always a bad thing. Leggings, red wine, bedroom curtains—the less we see through, the better. But that’s definitely not the case when it comes to the food we eat. In today’s culture, transparency is everything. Don’t think so?

Part One: How Wireless Brick and Mortar Stores Can Adjust During COVID-19


There have been some major changes in the last few weeks as retailers prepare to protect themselves and their staff against COVID-19.


FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Learn From Charter’s Mistake: COVID-19 Is A Meaningful Moment For Employees Two weeks ago, news outlets reported that Charter CEO Tom Rutledge sent a memo to employees reiterating that despite the growing COVID-19 outbreak, he expected all employees to continue to report to the office.

Who Really Owns Your Digital Brand Identity? | Salsify


While keeping brand identities intact online may seem like a new challenge stemming from the rise of the digital shelf, maintaining control has long been an issue. Before the rise of the digital shelf, many brands lacked control over the in-store placement, appearance, and pricing of their products


5 Things Retailers Should Consider When Sending Coronavirus Emails


During these trying times, anxieties are high and nobody is quite sure what “the normal is” yet. Brands’ coronavirus emails should reflect that reality. If consumers perceive your message as benignly tone-deaf, your reputation may suffer.

Master Privacy Management To Deliver Business Outcomes Alongside Compliance

Forrester eCommerce

Let’s state the obvious: No one wants a fine. But if you look at privacy management solely by this lens, you are missing the big picture. The days when privacy management was purely about mitigating negatives are over.