Steve Dennis

DECEMBER 14, 2018

By now hopefully folks are beginning to accept that Black Friday and Cyber Monday are mostly media events—some would say “media traps” —that actually reveal next to nothing about how the holiday season will ultimately turn out. Moreover, aside from the generally hard to get “door busters,” the best deals are often found over the next several weeks, not on the two days that generate the most hype, er, I mean, attention.

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Apparel Gifts Shipping Events 82

Zaius

DECEMBER 12, 2018

When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already have had millions of followers and massive sales online, the move to more traditional media is a line in the sand between an up-and-comer and true success.

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Marketing Subscription Definition Presentation 195

Wiser

DECEMBER 11, 2018

In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations throughout the U.S. This past summer, Toys ‘R’ Us closed its remaining 200 U.S. stores after 70 years of business.

Toys 26

Toys Operations Gifts Definition 26

Forrester eCommerce

DECEMBER 10, 2018

IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 billion, as announced on December 6.

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Supplies Technology B2B Operations 252

BigCommerce

DECEMBER 14, 2018

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing

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Marketing eCommerce eCommerce Marketing 221

Retail TouchPoints

DECEMBER 14, 2018

By Steven O’Toole, NCR Convenience stores are suddenly becoming much more convenient and Amazon’s announcement of its plans to open as many as 3,000 self-serve, cashierless stores is sure to accelerate the trend.

POS 195

POS Technology Mobile Omnichannel 195

Zaius

DECEMBER 11, 2018

What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy.

Games 212

Games Marketing Social Media Customer 212

BigCommerce

DECEMBER 11, 2018

When it comes to marketing your online business, your return on investment (ROI) is crucial to your success. Take digital… Ecommerce Marketing

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Marketing eCommerce Marketing eCommerce 222

Retail TouchPoints

DECEMBER 12, 2018

Last week, the RTP. editors identified the bad and the ugly of retail in 2018 , highlighting key instances where retailers and others fumbled the ball.

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Sporting Goods Department Stores Toys Supplies 195

Zaius

DECEMBER 13, 2018

Personalizing all your marketing communications is extremely effective in ecommerce. The open rate for non-personalized emails is 16%. The open rate for personalized emails is 26%. When customers receive non-personalized emails, the click-to-convert rate is 4%.

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Social Media Games Events Customer 195

Forrester eCommerce

DECEMBER 13, 2018

Last week, I had the immense pleasure of travelling to India for the first time. It quickly became one of my favourite trips of 2019.

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Travel Presentation 212

BigCommerce

DECEMBER 12, 2018

Just five years ago, I was a civil engineer straight out of college struggling in the 9-5 world. Obsessed with… Selling on Amazon

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Retail TouchPoints

DECEMBER 10, 2018

By Kevin von Keyserling, Keyfactor As the retail industry gets underway for this year’s holiday season, it’s expected that hackers will follow suit. In fact, 80% to 90%. of login attempts made to online retailers’ web sites are hackers using stolen data — the highest percentage of any industry.

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Customer POS Multi-channel Mobile 195

Zaius

DECEMBER 11, 2018

The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV.

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B2C Webinar Marketing Apparel 195

Forrester eCommerce

DECEMBER 13, 2018

Algorithms are a new design material, affecting UX in the form of news feeds, recommendations and propensity scores. Unfortunately, it’s not all going smoothly… Want to learn more? Please reach out with any questions; I’m always happy to discuss over inquiry.

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Recommendation Customer Experience Customer 212

My Wife Quit Her Job

DECEMBER 10, 2018

What I love about powerful quotes are that they provide you with a certain perspective that you may not have considered before. But once they resonate with you, they can completely change your outlook on life.

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Presentation Blog eCommerce 181

BigCommerce

DECEMBER 12, 2018

Amazon FBA has become one of the most popular ways to earn income online. In fact, there are over 2… Selling on Amazon

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Kissmetrics

DECEMBER 11, 2018

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results.

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SEO Banking Travel B2B 181

Forrester eCommerce

DECEMBER 12, 2018

Every company needs edge computing on its technology roadmap starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the Web. Which explains why you […]. edge computing internet of things (IoT) IoT

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Technology Customer Experience Customer 209

My Wife Quit Her Job

DECEMBER 12, 2018

Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years.

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Social Media Books Management Marketing 156

BigCommerce

DECEMBER 12, 2018

If I asked you to name the biggest Amazon story of the last year, what would you say? Perhaps you’d… Selling on Amazon

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PPC 136

GetElastic

DECEMBER 10, 2018

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. By 2020, that number is projected to eclipse $1.2 trillion.

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B2B B2C eCommerce Document 119

Forrester eCommerce

DECEMBER 13, 2018

With GE establishing a new stand-alone software business, we examine what it means for existing and potential customers of GE Digital and for GE. What we know: December 13th 2018 – GE announces the formation of a new industrial IoT software business with $1.2bn in revenue (based on GE Digital sales). The new IIoT company […]. digital business digital disruption internet of things (IoT) IoT software platforms

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Customer 196

Rishi Rawat

DECEMBER 13, 2018

Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. Prettylittercats.com did something pretty interesting.

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Toys Games Information Other 104

Store Growers

DECEMBER 14, 2018

Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your profits. Bid too low, and your ads won’t even show up. This is a daily struggle for most advertising campaigns. And when competition heats up, like during the holiday season, finding that balance becomes even harder.

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Games Article Improvements Shipping 100

GetElastic

DECEMBER 12, 2018

Originally published on BloomReach. Samsclub.com senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data to scale conversion just in time for the holiday season.

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Document Gifts Supplies Operations 99

Forrester eCommerce

DECEMBER 13, 2018

With the holiday season in full flight, creating a memorable customer experience is more imperative now than ever. Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer.

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Omnichannel Consumer Customer Experience Customer 193

Ecommerce Platforms

DECEMBER 14, 2018

EKM Tutorial: is a powerful system used for making online stores, mainly for businesses in the United Kingdom. It offers a high powered feature set with themes, mobile responsiveness, and useful account management by some of the in-house customer support representatives.

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Payments PayPal Recommendation Fashion 120

Prisync

DECEMBER 11, 2018

With Christmas right around the corner, we know you’ll be keen to get your e-commerce strategy into order. When you’re a small retailer, you might feel as though you’re limited when it comes to what you’re able to achieve around the Christmas period.

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Customer 78

UpSellIt

DECEMBER 13, 2018

Looking Back. After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate the previous year.

Social Media 74

Social Media Conversion Optimization Information Blog 74

Forrester eCommerce

DECEMBER 13, 2018

The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where — and what — the edge is very quickly gets complicated. Telecoms operators understand the edge of their network.

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Operations Customer 193

Ecommerce Platforms

DECEMBER 11, 2018

Have you heard of the Dropshipping by Dropwow app ? If so, you're in the right place because we're going to reveal everything you need to know about this software, before you commit any of your hard-earned cash.

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Shopify Drop Ship Fulfillment Subscription 120

Rishi Rawat

DECEMBER 10, 2018

On December 3rd I wrote a post titled Screw Automation. Interesting update on that. Chris (a long time reader) didn’t just agree with the post it’s how he is already running his email marketing. Chris sends out personalized emails. Granted, this is hard to scale but that’s precisely why Chris’ emails perform so well. Chris was kind enough to let me share an example of his email and … performance metrics! Email example: [link].

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Marketing Article 80

Smile.io

DECEMBER 12, 2018

Here at Smile we are all about building relationships with your customers to create a brand community. With acquisition costs (CAC) on the rise, it is more important than ever to keep your existing customers engaged and shopping with you again and again. Smile Updates

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Customer 73

Forrester eCommerce

DECEMBER 13, 2018

Machine learning models may occasionally suggest an undesirable action. The action might be either biased or unethical. Or just bad for business. Most of the time the suggestion won’t be wrong. How can developers protect against these bad outcomes?

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Ecommerce Platforms

DECEMBER 10, 2018

Dropshipping has its pros and cons, but most ecommerce professionals can agree that the worst part is finding excellent suppliers who are willing to work with you. Dropified looks to change that, while also providing support for larger stores, compared to competitor Oberlo.

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Drop Ship Shipping WooCommerce Live Chat 120

Bootstrapping Ecommerce

DECEMBER 11, 2018

14 last-minute ways you can improve your holiday marketing and drive more customers to your store to have a successful holiday shopping season! The post 14 Last-Minute Ways to Market Your Ecommerce Business this Holiday appeared first on Bootstrapping Ecommerce. Getting Traffic Conversion Optimization

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Improvements Customer Conversion Optimization Marketing 73